Introduction
SWOT analysis corresponds to the analysis of the strengths, weaknesses, opportunities, and threats of an organization. SWOT analysis assesses internal and external factors, as well as current and future potential. In this paper, NYU Langone Health, a medical center, will be analyzed based on the SWOT framework. Based on the examination, the experience on the market, ineffective marketing, market coverage, and niche customer base are the factors that impact the organization.
Strengths
The strengths of the organization describe what it excels at. Moreover, it’s highlight what separates it from the competition (Kenton, 2022). The organization’s mission is to allocate high-quality, attentive, culturally competent, and comprehensive healthcare services in a teaching and research environment. Therefore, experience and competence are one of the main strengths of NYU Langone Health.
Weaknesses
Currently, the mentioned service is communicated to potential customers poorly. Namely, the website provides all the information regarding care in English. However, the service is meant for international patients who might prefer or be fluent only in their native languages. Thus, marketing and innovation in IT could be possible weaknesses of the hospital. Moreover, these weaknesses can impact the inflow of patients in the future.
Opportunities
NYU Langone Health covers five boroughs in the USA, which gives it the opportunity to access a larger market. As well as that, their marketing initiative on rehabilitation revolves around individuals between 18 and 25 years (NYU Langone Health, 2022). The demographic is more likely to abuse the drug than any other age group, which is an extensive sample of the market.
Threats
The hospital focuses on very specific demographics, which increases the competition levels. As well as that, by mainly promoting rehabilitation services, NYU Langone Health can give the public a wrong impression, and they might not know the full scope of the services provided.
Conclusion
Based on the analysis of the NYU Langone Health medical center, the facility’s strength is its experience on the market and competence when it comes to combating medical problems. Its weakness, however, is ineffective marketing and the lack of adequate IT development. Nonetheless, the organization has extensive opportunities as the market it covers consists of multiple potential patients. At the same time, the organization’s niche demographic is a threat as it limits the facility’s operations.
References
Kenton, W. (2022). SWOT analysis: How to with table and example. Investopedia. Web.
NYU Langone Health (2022). Our story.