Restaurant Manager: Functions, Factors, Performance

Store manager

As a store manager, the key is to have good forecasting sense and ability to lead a team. The store manager has to motivate a team consisting of employees at all the levels, there are certain unexpected times such as dissatisfied customers complaining or claiming a refund, as a supervisor the store manager has to react quickly to such situations while minimising the customer’s level of dissatisfaction. As a decision maker, the store manager has to have an eye for detail, he has to know about the forecasting and his numeracy skills should be sound enough to help him make decisions on stock ordering etc. The store manager has to create a working environment within the work settings so that everybody feels motivated to do the job and there are no issues between the colleagues at work, the manager also has to decide on whether he will empower the employees or otherwise. There are no particular working times and manager has to be on duty at all times needed but generally there is a weak rota. As a store manager, physical fitness is very important as a store manager may get to lift heavy materials and manage the stock.

Essential job functions

These could include, calculating the daily cash inflow, counting the day end stock, assigning the daily tasks to employees, setting the working hours, hiring the staff when required, ensuring all the products are up to date, ensuring safety and security in the store, ordering the stock from the suppliers.

Marginal job functions

Answering any of the customer’s queries, helping the staff in performing certain tasks, solve the issues a customer may have regarding the refund claim, forecasting the demand and order accordingly.

Restaurant manager

As a restaurant manager, the key is to have good knowledge of the foods and beverages and ability to keep service standards high at all times. The restaurant manager has to motivate a team and needs to ensure that hygiene standards are being met all the time, further he is responsible for any mishaps that could lead to customer dissatisfaction. As a decision maker, the restaurant manager must ensure that all the raw materials are available and that none of the items on menu card are missing, he is also responsible to give special attention to the foods/beverages that are in high demand. The restaurant manager also has to create a working environment within the work settings so that everybody feels motivated to do the job and there are no issues between the colleagues at work, the manager also has to decide on whether he will empower the employees or otherwise. The restaurant manager has to be on the duty in the evenings (during the rush hours) and has to leave late after inspecting the cleaning and hygiene standards at the day end. As a restaurant manager, apparel and attire are very important and uniform has to be worn with pride, communication skills and eye for detail are extremely important.

Essential job functions

These could include, calculating the daily cash inflow, ensuring the cleanliness and security in the restaurant, ensuring the hygiene standards in compliance with the food standards agency, staff hiring, ordering raw material, keeping updated stock.

Marginal job functions

Answering any of the customer’s queries (telling them about a particular kind of food or drink), helping the staff in performing certain tasks, trying level best to meet the customers demands, escorting the customers to their tables, ensuring they place the correct order when required.

Job description

Store manager

  • Title of the position: Store Manager
  • Department: Retail
  • Reports to: Head office
  • Overall responsibility: Dealing with the accounts and supply at the retail store.

Key areas of responsibility

  • Counting daily cash inflows.
  • Receiving the supplies intact.
  • Hiring and training the staff.
  • Customer services.
  • Ordering stock.

Qualifications

  • Numeracy skills.
  • Customer dealing skills.
  • Ability to supervise and lead a team.
  • Ability to lift 40 – 50 Pounds of weight.

Restaurant manager

  • Title of the position: Restaurant Manager
  • Department: Hospitality
  • Reports to: Head office
  • Overall responsibility: Dealing with the daily accounts and ensuring the food safety.

Key areas of responsibility

  • Ensuring the food safety standards.
  • Counting daily cash inflows.
  • Receiving the supplies intact.
  • Hiring and training the staff.
  • Customer services.
  • Ordering stock.

Qualifications

  • Customer dealing skills.
  • Ability to supervise and lead a team.
  • A sound knowledge of F&B and Food safety standards.

Reflection

Value adding factors

All the factors can add value to the organisation this way or that. For instance if the manager is aware of the accounting procedures than there would hardly be any discrepancies present in the accounts department. If the manager is aware of the staffing standards and training then this would reflect the overall image of the company, it is important to know that staff acts as a marketer. The manager must also be aware of what he is receiving from the suppliers as a poor quality supply could distort the image of the organisation (retail store or a restaurant). Customer service skills are the key to survival, especially when you are a service oriented business, a good manager can reduce the dissatisfaction and bring it within the tolerable limits which would make the customers return back.

Measuring performance

All the discussed factors actually measure the performance of a manager. Few of the factors are more important than others, a retailer may measure the manager’s performance by the revenue maximisation perspective which is heavily based on the forecasting and marketing skills. The quality of supply is also very important and hence another measurable factor. A restaurateur on the other hand can be having different traits, here the sales can be maximised using the communicational skills and the ability to meet high food and safety standards and so these can help evaluate a manager’s performance. The supply has also an important role here, a fresh food supply may result in greater customer satisfaction and so can be lucrative in the long run.

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