Everyone writing an article and publishing it on LinkedIn expects massive reactions to the post and even the piece of writing to go viral. However, sometimes, this is not always the case because most people do not understand the secret hacks of successful publishing on LinkedIn. This article presents the strategies to use to make the journey of publishing posts on a number of topics on LinkedIn fruitful, with little or no problems at all.
The first aspect the writer needs to focus on is the content to write. The article’s headline should be concise, engaging, and not too long, roughly between 40 and 49 characters. Moreover, at the end of each piece, the author needs to include their biography so that the viewers and readers can learn more about them. Additionally, the article should be fairly long because shorter pieces of writing do not attract much engagement, that is, shares and comments. Further, using images is an excellent way to create a visual impression and make the piece of writing more reader-friendly.
The second strategy is planning the content to help make the LinkedIn publishing process more manageable. To keep one’s broadcasting cadence relatively consistent, it is essential to have a content calendar depending on the number and size of articles to post weekly, monthly, or even quarterly. One can save notes and outlines on Dropbox, and if the writer is interested in a particular topic, it is advisable to set Google alerts to be notified when such news or events happen to write about them.
Moreover, it is vital to have a strategy of not publishing aimlessly. LinkedIn posts require the writer to have a roadmap, learning from previous articles, and adjusting accordingly. Remaining relevant is more important than going viral because the latter can be for the wrong reasons. Therefore, adopting an attitude of success is vital since building a LinkedIn brand is not an easy task but a fundamental way to continue learning.
Next, it is essential to be inspired to publish on LinkedIn regardless of one’s status. Whatever field one chooses to write on must not be related to their career. In this case, it is necessary to familiarize oneself with LinkedIn communities, and on each day, there will be a pop-up notification showing the relevant content for the writer to consider. Alternatively, a person can state their opinion about a particular overused life phrase, for example, “Do What You Love,” to keep the content flowing or find valuable insights from LinkedIn’s trending topics.
After having gotten the vision and content, the next step is to embark on the primary business. An important secret is to be careful with procrastination because it has killed many people’s dreams even before one attempted to start. In that regard, the writer should formulate a working schedule and follow it well. The writer is not supposed to be perfect initially; it is paramount to begin with sloppy drafts and edit them later. If an individual has a habit of procrastinating, setting deadlines for oneself is necessary, and if they promise their followers an article at a specific time every day of the week, writers need to fulfill it. It is also necessary to try many settings and times to find when a person is more comfortable and active: in the morning, evening, or at night.
Experimenting is a vital way of finding one’s groove to understand oneself best and improve productivity. However, if one wants writing that is free of distractions, LinkedIn offers the tools to write without their attention being drawn elsewhere. Alternatively, if the phone disturbs the writer, they need to put it on ‘do not disturb’ mode. In addition, for any writer worried about grammar, Grammarly, a digital writing assistance tool that will identify errors in writing and offer suggestions for improvement, may help.
Furthermore, it is important to develop one’s brand through writing to enhance customer loyalty. It is necessary to ensure the content one publishes is genuine in order to give readers and followers a reason to trust. Additionally, it is helpful to cross-post on all social media platforms such as Medium, Facebook, and Twitter to increase the writer’s presence. In doing so, one needs to understand how hashtags work to ensure content customization. In addition, building a new audience is possible through the creation of a Facebook page as a dedicated channel to promote the content. If the writer needs to give their article a boost, they can try the affordable Twitter and Facebook ads.
While publishing on LinkedIn, there are some practices to avoid for the LinkedIn experience to be better. It is recommended not to expect overnight success, as this will undermine the long-term goals. If someone comments on the content thoughtfully, it is good for the writer to ensure their engagement and have a conversation to help draw them closer. It is also crucial to always ensure that the articles one posts are long enough and not too short. At times, late-night or weekend publishing could be disastrous; thus, the best strategy is to draft the content and broadcast it at an optimal time. When these strategies become a part of the writer, the dividends will start to come sooner or later.