Sunburst Renewable Energy Corporation: Business Structuring | Free Essay Example

Sunburst Renewable Energy Corporation: Business Structuring

Words: 1066
Topic: Business & Economics
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Organization Mission

The mission of the Sunburst Renewable Energy Corporation will operate within the periphery of innovation and responding to the desire of the customers as a leading venture in the energy industry in the city of New York. In order to achieve this mission, the proposed Sunburst Renewable Energy Corporation will function on a captivating value statement in product strategy and customer relationships as the core instruments of sustainable operations. Thus, the mission statement for the proposed Sunburst Renewable Energy Corporation is;

We deliver the most innovative, affordable, and user-friendly renewable energy products. The Sunburst Renewable Energy Corporation operates on the models of product quality and constant customer interaction. Customers are guaranteed quality discounted products besides a lifetime membership subscription. Our prices are very friendly; a customer will get more value through free service schedules and warranty packages.

Organization Chart

Proposed organizational chart

Proposed organizational chart
(Source: Self-generated).

In order to successfully manage a business of the Sunburst Renewable Energy Corporation magnitude, it is necessary for the shareholders of the establishment to create and implement a stable human resource management approach (Reingold, 2016). Besides, it is vital for the owners of the business to formalize healthy employee-customer relationship management for short-term and long-term business sustainability (Madia, 2014). In relation to the proposed Sunburst Renewable Energy Corporation, the management personnel will consist of the operations and supply chain director, financial director, and marketing director. All the directors will be shareholders of the business. Below the directors will be a CEO who directly manages the business. Below the CEO will be a director who will manage the employees. Being a startup, the Sunburst Renewable Energy Corporation will recruit two standby marketers to work under the marketing director. Since the business will operate in a dynamic business environment, it would be necessary to assume the inverted triangle business management model, which allocates more responsibilities in running the business to the CEO, supervisor, and employees while the directors are limited to goal setting and leadership (Obeidat, Masadeh, & Abdallah, 2014). The proposed organization chart for the Sunburst Renewable Energy Corporation is very dynamic and sensitive to the human resource needs of the business.

Corporate culture in a business establishment abridges the vision and goals within the set operations environment. Since the Sunburst Renewable Energy Corporation operates in a formal business sector, the corporate culture will be angled on a scientific management approach, which has a model for employee supervision and setting standardized duties from a centralized organizational structure (Reingold, 2016). The proposed Sunburst Renewable Energy Corporation will create a clear command chain starting with directors at the apex of the platform and ending with general employees at the bottom (Kotler & Keller, 2012). The corporate culture for the establishment will be modeled to address employee remuneration, job security, motivation, welfare, and training. This approach will guarantee employee retention and improvement of their skills through different training programs. In order to make the corporate culture more dynamic, the Sunburst Renewable Energy Corporation will implement a systematic leadership management philosophy to promote innovation, flexibility, and creativity in labor supervision (Kotler & Keller, 2012). This philosophy will function on the ideals of competency, confidentiality, and responsibility on the side of the employees (Scarborough, 2012).

Job descriptions

Operations Director

  • Managing the operations of the Sunburst Renewable Energy Corporation
  • Performing administrative roles
  • Planning duties and responsibilities for the CEO to execute
  • Tracking business performance
  • Briefing the other directors on the operational aspects of the Sunburst Renewable Energy Corporation
  • Generating bi-monthly reports on operational aspects of the business

Marketing director

  • Managing the marketing activities of the Sunburst Renewable Energy Corporation
  • Performing administrative roles to the marketing team
  • Planning activities for the marketing team
  • Tracking and managing the performance of the marketing team within set targets
  • Briefing the other directors on the marketing aspects of the Sunburst Renewable Energy Corporation
  • Generating bi-monthly reports on the marketing aspects of the business

Financial director

  • Managing the financial aspects of the Sunburst Renewable Energy Corporation
  • Performing administrative roles in financial management
  • Planning duties for employees within the financial department
  • Tracking and managing the performance of the financial department within set targets
  • Briefing the other directors on the financial aspects of the Sunburst Renewable Energy Corporation
  • Generating bi-monthly reports on the financial aspects of the business

Chief Executive Officer

  • Managing the overall activities of the Sunburst Renewable Energy Corporation
  • Performing administrative roles for the entire business
  • Planning duties for employees of the Sunburst Renewable Energy Corporation
  • Tracking and managing performance of the Sunburst Renewable Energy Corporation within set targets
  • Briefing the directors on the administration and performance aspects of the Sunburst Renewable Energy Corporation
  • Generating bi-monthly reports on the performance of the business

Supervisor

  • Managing the daily operations of the Sunburst Renewable Energy Corporation
  • Providing the administrative roles in consultation with the CEO
  • Planning duties for employees of the Sunburst Renewable Energy Corporation
  • Tracking and managing performance of the Sunburst Renewable Energy Corporation within set targets
  • Briefing the CEO on the administration and performance aspects of the Sunburst Renewable Energy Corporation
  • Generating bi-monthly reports on the performance of the business

Specialized Attendees

  • Generating different products and services for the customers
  • Performing specialized duties in the production department
  • Ensuring the flow in product generation and delivery to customers
  • Briefing the supervisor on the administration and performance aspects of the Sunburst Renewable Energy Corporation
  • Generating bi-monthly reports on the performance of the business

General Attendees

  • Taking customer orders
  • Performing public relations exercises
  • Directly serving the clients
  • Registering compliments and complains of the clients
  • Performing administrative roles
  • Briefing the supervisor on the general performance of the business

Marketing Personnel

  • Performing administrative roles
  • Planning the content and estimations of marketing plans in consultation with the supervisor and the marketing director.
  • Executing the marketing plans
  • Generating bi-monthly reports on successes and failures in marketing the business

Proactive employee training is significant in promoting optimal performance and business sustainability. The CEO will be responsible for managing the centralized organization structure by designing continuous training programs, performance plans, and marketing schedules in different phases (Obeidat, Masadeh, & Abdallah, 2014). The business will offer different incentives to the employees in the form of a formal motivation model. Being a young business, the corporation will outsource human resource management functions such as training, performance reviews, and creating task schedules (Kotler & Keller, 2012).

References

Kotler, P., & Keller, K. (2012). Marketing management. New Jersey, NJ: Pearson Prentice Hall.

Madia, S. (2014). Best practices for using social media as a recruitment strategy. Strategic HR Review, 26(1), 56-73.

Obeidat, Y., Masadeh, R., & Abdallah, B. (2014). The relationships among human resource management practices, organizational commitment, and knowledge management processes: A structural equation modeling approach. International Journal of Business and Management, 9(3), 9-10.

Reingold, J. (2016). How a radical shift left Zappos reeling. Web.

Scarborough, M. N. (2012). Effective small business management: An entrepreneurial approach. NY, New York: Pearson Education.