As people came to the information age, they created a lot of types of communication, which led to a leap in the development of social networks, and now it is used everywhere. After all, social networks are already the most popular activity on the Internet. There is no more secrecy in the social world, and many users’ personal data are already available to everyone. The more a person communicates in various social networks, the more information can be collected without any difficulty.
It is essential to understand one feature: on the Internet, as in the real world, people are united into specific social groups that do not overlap with each other. The main global division occurs depending on language, interests, age, and other characteristics. Additionally, there might be several layers of social groups. For instance, during the day, a person needs business communication; in the evening, it is communication with friends and family; on weekends, he/she wants communication related to a hobby. Each set of masks has its characteristics that will affect group behavior. For this reason, an average person is often registered in several social networks, in which he satisfies different needs and gives different information about himself. Many even start several accounts in each social network to “put on” different social masks.
Despite the false ideas in science about the origin of man and the ancient history of humankind, the mass of people now has access to information that shows that the real history of humanity is fundamentally different from the official point of view. The presence of these processes suggests that the time of the old inhuman structures that have defined and governed society for centuries is coming to an end. The old methods, based on violence against humans and nature, are stopping to work. Innovation can do more than work within the social sciences. The rapid development of Internet technologies made it difficult to manipulate people and brought a breakdown of the vector of human degradation. Social problems such as falling levels of upbringing, education, management, and aggravation of relations in society can be improved with the help of social media.