The Oasis Company created by a friend of mine has been in business for quite a while (since the 1990s), although it has never gained a large recognition. Belonging to the pleiad of the UAE small businesses, the entrepreneurship has never grown to the nationwide level, not to mention the global market. However, it has been doing comparatively well, having a range of loyal customers and attracting new ones successfully. The essential purpose of the organization under analysis concerns providing flowers for a variety of occasions, including flowers for special events (e.g., weddings, birthdays, funerals, etc.), flowers for business and schools, and special services, such as delivery and flower care. The organization sells flowers to gain a financial benefit, i.e., it is a for-profit company.
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Growing beautiful flowers, creating unique bouquets, and delivering the products above to the target customers can be viewed as the basic operations function of the organization. In addition, Oasis strives to improve the quality of its services by purchasing the equipment that permits keeping flowers fresh longer and growing them faster. Furthermore, the firm is currently attempting at designing the environment that will be suitable for growing exotic flowers. The representatives of the entrepreneurship and its retail managers also provide consultations for their customers regarding the choice of flowers and the environment, in which the bouquets can be used for decorations.
Significance of Operations Function: Analysis
Creating brand awareness can be viewed as another essential effect of the operations function. According to the existing definition, brand awareness can be interpreted as the recognizability of a specific product or service among the target denizens of the population (Schroeder, Goldstein, & Rungtusanatham, 2013). Oasis, in its turn, puts a very distinct emphasis on the development of the brand image and the tools for enhancing communication with the target customer. In other words, the operations function that Oasis supports at present serves its purpose of making the product easily recognizable and very memorable (Mills & Law, 2013).
In addition, the operations function aims at improving relationships with the target audience since the company is working on improving the product quality. Particularly, the operations function help keep the focus on maintaining high product quality by incorporating more rigid quality assessment procedures into the firm’s operational framework. As a result, the overall performance rates have risen significantly over the past few years and have been staying very high since then.
Moreover, the operations function mentioned above allows Oasis retain its top position in the target market. Although the environment in which the firm operates can be deemed as rather small, it is still swarming with SMEs that create quite high competitiveness rates As a result, Oasis has to enhance its promotion technique and design elaborate brand awareness strategies to retain its customers and attract new ones in the increasingly competitive market that it operates in. The opportunities described above, in their turn, serve as a perfect tool for improving the company’s competitiveness and reinforce its current position in the target market (Porter, 2013).
By making the operations function of Oasis more efficient, its leaders create premises for the company development. As a result, it is expected that the firm is going to expand into a larger market. The increasing product quality and improved customer relations show that the establishment of a strong operations function must have affected the company in a very positive way.
Mills, J., & Law, R. (2013). Handbook of consumer behavior, tourism, and the internet. New York, NY: Routledge.
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Porter, M. (2013). On competition. Boston, MA: Harvard Business Press.
Schroeder, M. J., Goldstein, S., & Rungtusanatham, R. G. (2013). Operations management in the supply chain: Decisions and cases (6th ed.). Homewood, IL: Richard D. Irwin, Inc.