Type of business
It is an international non-governmental organization founded in 1961 by committed people seeking to secure the funding needed to preserve places and species threatened by human expansion. The Fund has garnered the support of more than 5 million people worldwide, and the actions taken in support of efforts number in the billions. It works constructively with businesses in various ways — from forming strategic partnerships with shared goals to campaigning together, engaging employees, and inspiring customers. Name of the Company — The World Wide Fund for Nature (WWF). A logo is known and loved all over the globe, as it is monochrome Panda, which was first introduced in 1961, and has already become a symbol of the conservation movement. It is a beautiful, endangered animal and is admired by many people worldwide for its appealing qualities (WWF, 1961). It had an impact in black and white to save money on printing costs.
Website Structure and Design
The site’s structure consists of pages that explain the site’s purpose and includes a tab that encourages ordinary people to join the mission. This is a significant section because donations help to implement projects and preserve nature. However, there is a separate section that highlights the idea and consequences of cooperation with business and the media. It is essential that the main website contains links to regional offices. This is a useful approach because it enables visitors to look at the problems in detail and provide assistance. The content of the site is created in simple language and is understandable to the average citizen. Considerable attention is paid to the protection of forests, freshwater bodies, seas, and oceans, conservation of species of flora and fauna, and minimization of the use of toxic substances (WWF, 1961). This takes the form of news, expert blogs, educational materials, and research. In the end, it makes it possible to say that the site is logically structured to be filled with context.
Website Design Specifics
The organization has its unique font, used for small and large headings and subheadings. It is always typed in upper case and is flexible in type, line spacing, and alignment. Georgia and Open Sans fonts are also used for introductory text and as the primary font for the body. They are also applied for headings to give communications a more subtle aesthetic. The text itself is always concise and does not contain unnecessary information that will not interest the audience. Graphics and images are entirely consistent with the content of the written passages (WWF, 1961. They are straightforward, attractive, and reflect the purpose of the posting. The site features high-quality and high-resolution images and graphics viewed in Photoshop. Only natural colors are used; they are optimized to work best with the four-color CMYK system and converted to RGB for the best results on the screen.
Website Style and Navigation
The expected attendance is all personalities who are not indifferent to the protection of the environment, flora, and fauna. Site exploration is simple and easy to practice. However, every important section on donations and news is highlighted in bright colors to immediately attract the attention of the visitor. The site also contains pictures and short news that visualize the information and facilitate access to it (WWF, 1961). The main site is displayed first in the Google search. The next two pages also include links to regional sites and YouTube channels and posts on Facebook and Twitter about the activities of the organization, which indicates effective advertising.
Recommendations for Improving the WWF Website
WWF is extremely interesting for people worldwide, but the main site is only available in English and Spanish. The majority of the world’s population speaks English, but this creates some restrictions for Eastern Europe and Asia visitors. Thus, it is available to expand the range of available languages and include at least Russian. Another recommendation is that the site can use interrogative sentences more often in the headlines. In this way, visitors will not only see the damage to nature but also the question of who caused it or how to help. Thus, it will improve the number of donations because everyone will remember their wrong actions toward nature. However, more appealing images aimed at attracting attention from the visitors can be used. They must be intriguing and in sufficient quantity (WWF, 1961). This is a prerequisite not only for the aesthetic look of the site but also for business development. It will help to better understand the level of danger that brings to humanity and think about the consequences.
Reference
World Wide Fund For Nature (1986). [Panda Symbol WWF]. Web.
WWF. (1961).World Wildlife Fund. Web.