The adverse influence on environment prompted aviation to develop effective initiatives. United Airlines has designed several strategies while ensuring environmental sustainability. The company’s fuel efficiency, materials management, low-carbon fuels, and partnership with environmental organizations are clearly communicated initiatives that can motivate other airlines to launch similar projects.
United Airlines makes tangible efforts to decrease its environmental impact. The airline has boosted fuel efficiency by 45 percent since 1990 and aims to reduce emissions by 50 percent by 2050 (United Airlines, n.d.). It also tries to minimize waste onboard through recycling, refusing from duty-free products, and lowering weight of the inflight magazine (United Airlines, n.d.). The company cooperates with AltAir Fuels, which supplies it with sustainable biofuel, and Fulcrum BioEnergy, which provides low-cost aviation fuel made from waste (United Airlines, n.d.). The airline works with Conservation International, offering customers to purchase its carbon offsets and helping agencies that counteract the illegal wildlife trade (United Airlines, n.d.). Thus, it proves that aviation can use many options to lessen its carbon footprint.
Environmental sustainability initiatives of United Airlines are explicitly presented on the official website. It dedicates special attention to the achievements and plans to enhance environmental protection: corresponding sections include easy-to-locate, exhaustive, and lucid descriptions of related projects. One can notice links to further detailed information that illustrates the company’s commitment to overcoming environmental issues. The possible area of improvement in communicating the airline’s efforts could be an emphasis on social media networks. Consequently, more people will be aware of United Airlines’ strategies toward environmental sustainability.
United Airlines embodies its environmentally conscious position in improving fuel efficiency, materials management, using biofuels, and cooperation with environmental organizations. The strategies are easy to determine on the company’s website. Nonetheless, engaging social media for this purpose can help the airline communicate sustainability efforts more efficiently.
References
United Airlines (n.d.). Eco-skies.