Validity and reliability are among the primary concepts used by researchers to assess the quality of research. More specifically, reliability is concerned about the general consistency, while validity emphasizes the accuracy of a given measure (Cohen et al., 2017). An applied research’s validity is regarded as the extent to which it analyzes what ought to be measured. The leading role of validity in conducting applied research is to help the researcher determine the specific survey questions to be utilized in the study. For example, adopting it guides the research to have practical and reliable questions. Validity also enables the researcher is utilizing questions that truly analyze the concerns of importance. Since reliability emphasizes the general consistency of the measure of a study, its primary role is to ensure that the research is credible and ensures that the research process is dependable to provide accurate results. Therefore, this highlights that validity and reliability guide the general outcome of a research process.
The validity and reliability of any given research primarily rely on developing a relatively robust research design. It also depends on selecting suitable samples and methods and at the same time ensuring the research is consistently and carefully done. I will ensure that the research is both reliable and valid by selecting the best measurement methods. According to Cohen et al. (2017), this must involve the measurement technique and methods directed to assess what ought to be found. The research will be made reliable and valid by utilizing practical and applicable sampling procedures to handpick the subjects of the research. For example, clearly defining the population being researched. Additionally, reliability and validity will be ensured by standardizing the overall conditions of the research.
Reference
Cohen, L., Manion, L., & Morrison, K. (2017). Validity and reliability. In Research methods in education (pp. 245-284). Routledge.