Introduction
In the case study, William Jaeger’s objectives are to profit, avoid dangers, and maintain his company’s reputation. He had the option of collecting the grapes quickly or waiting for the rain. If Jaeger chooses to harvest straightaway, the rain will have no influence on the value of the wines, and this choice is risk-free (Krasker, n.d.).
Discussion
Jaeger might also opt to wait for rain before harvesting. If it starts to rain, there is a chance that the botrytis mold will grow in the vineyards. This income will be partially offset by a decrease in wine amount during the production process (Krasker, n.d.). However, there is uncertainty concerning whether or not the botrytis mold will form. Therefore, Jager should concentrate on one objective that corresponds to the available decision and consider the existing uncertainty.
In the case of Red Brand Canners, there has been a discussion concerning strategic decisions about recent tomato crops. As such, Mr. Cooper, Controller of the company, found that the marginal gain on whole tomatoes was more significant than every other tomato output and proposed that solely whole tomatoes be supplied. However, Mr. Tucker remarked that there are not enough tomatoes of “A” class to deliver for making canned whole tomatoes, which was countered by the suggestion to disregard the quality (London Business School, 2001).
Conclusion
Yet, such a recommendation is still inappropriate due to several uncertainties. First, if the company delivers tomatoes of “B” class for canning, the producing company might be dissatisfied with the quality of the product, while Red Brand Canners could not sell it to other customers since tomatoes will begin to deteriorate. Second, if the quality of the final canned whole tomatoes does not correspond to the standards, the reputation of the firm will degrade.
References
Krasker, W. (n.d.). Freemark Abbey. Harvard Business School.
London Business School. (2001). Red Brand Canners.