Amazon and Walmart on Collision Course

Introduction: Amazon and Walmart Company Analysis

Amazon:

• The largest digital company in the United States.
• It began as an e-commerce bookstore but has expanded to a diversified chain.
• The Retailer has the largest variety of products on sale.
• It applies the One- to- One (Relationship) Marketing Concept for value proposition and marketing mix (Morgan, 2021).

Walmart:

• Amazon is a global chain company with the largest turnover rate.
• Involved in offline selling all types of products at a discounted price in supercenters.
• It operates in 15 countries with a variety of business methods.
• Use of psychographic and demographic segmentation strategies for value proposition and marketing mix (Morgan, 2021).

Marketing Concept Analysis- Method

• One-to-one marketing concept- Amazon.
• Psychographic and demographic segmentation strategies- Walmart (Morgan, 2021).

Amazon’s Marketing Strategy

• Low Pricing.
• Online dominance through a social media campaign.
• Cross-docking (Morgan, 2021).

Walmart’s Marketing Strategy

• Quality at a Low price.
• Efficient technology and inventory management.
• Cross-docking
• Offline dominance (Morgan, 2021).

Results

• Amazon operates 600 physical stores.
• The Revenue of $404.4 Billion by 2020.
• Market share 40.4%.
• Customer population of 300 million (Morgan, 2021).
• Walmart operates over 11,000 stores in 27 countries.
• Revenue at 39.78 Billion by 2020.
• Market share 7.2%.
• Consumer population of 220 million (Morgan, 2021).

Five Cs for Amazon online

• Company:

  • Global technology company.
  • Controls 44% of the US retail e-commerce.
• Collaborators:

  • Microsoft.
• Customers:

  • Customer satisfaction rate 83% (Morgan, 2021).
• Competitors:

  • Netflix.
  • Disney Plus.
• Climate:

  • Economic fluctuations.
  • Technological disruptions (Morgan, 2021).

Five Cs For Walmart Company

• Company:

  • Founded in 1962
  • Provides affordable prices for retailers
• Collaborators:

  • Collaborators include Goldman Sachs.
• Customers:

  • Middle-class consumers
  • Affiliate consumers (Morgan, 2021).
• Competitors:

  • Amazon and Target.
• Climate:

  • Political instability.
  • High economic activity (Morgan, 2021).

Reference

Who Wins The Battle Of Walmart Vs. Amazon? Web.