Amazon is a transnational company widely used globally that deals with e-commerce, computer clouding, and artificial intelligence. It is ranked among the leading companies in the United States due to its growing economic influence. The company is based in Washington and was founded by Jeff Benzos in 1994 (Furgang, 2018). It started as an online book store but later extended to dealing with electronics, toys, foods, and other several varieties (Majed et al., 2018). It is a company that invests and focuses on technological innovations. Amazon has also provided platforms for streaming and downloading music such as Amazon Music and twitch which have been greatly received by the people. The company has, however, been criticized due to its high technology surveillance and its hyper-competitiveness in the market sector which has led to downfall of other companies in the same venture.
My interest in Amazon as the company I want to practice my managerial skills in is greatly influenced by the growth and success of the company. Over the years, I have seen Amazon from just a bookstore to dealing with all varieties of goods and that could only be possible due to the presence of a good managerial organization (Bharadwaj, 2019). Amazon has a hierarchical management organization which has led to the making of good decisions because all consulting and approval at different levels reduces making mistakes. Maintaining relevancy more so in the technological sector has cost the company a lot and good management has influenced the success (Wankhede et al., 2018). I am so sure once I join Amazon, I will get the skills I need to practice my profession as well as advance my problem-solving skills. Being in a big company is a dream of all graduates as it helps them to open their eyes and get a different approach to the market. My interest is further boosted by Amazon’s urge to do innovations and that’s a sector I have always wanted to have some knowledge about as it is very essential in the development of any firm or organization.
Amazon adopted the hierarchical management structure which contains the chief executive officer and three vice presidents who make the vital decisions of the company. The company has developed various management features to help them cope with the adversely changing market patterns. The hierarchical management pattern was adopted as a result of its growing size they had to separate the management where the senior management could only be involved in making vital decisions, therefore, reducing workloads (Kwarteng, 2020). Unlike many companies with hierarchical management, Amazon has remained too flexible so that it can adapt to the adversely changing patterns of the external markets. Stability in its top management has helped the company to cope with the waves of the market changes as well as avoiding changing the management team has helped in the maintenance of the same culture.
Amazon’s management culture has always been the cultivation of new standards through the application of technological innovation. Amazon’s culture has always been the adoption of strategies that will impact the positive development of successful ideas (Montejo et al., 2018). Amazon’s management has also been on the lead to promote successful ideas to the workers as well as pushing them to attain their target which has helped in maintaining the successful culture over the years. Amazon’s application of culture, strategies, technology, and execution concepts as outlined by a former executive, John Rossman has helped in propelling forward.
Amazon has been a developed and successful company that does not need a lot of changes however, I would like to address some recommendations that the company needs to practice. The organization should improve their market strategies by focusing on countries that have not adopted online shopping (Al-dweeri et al., 2017). The company should also put in practice the backward integration of the products from other companies so that customers can get the best. And finally, Amazon should work on developing physical stores in the markets to improve its brand.
References
Al-dweeri, R. M., Obeidat, Z. M., Al-dwiry, M. A., Alshurideh, M. T., & Alhorani, A. M. (2017). The impact of e-service quality and e-loyalty on online shopping: Moderating effect of e-satisfaction and e-trust. International Journal of Marketing Studies, 9(2), 92-103. Web.
Bharadwaj, S. (2019). The engineering behind a successful supply chain management strategy: An insight into Amazon. International Journal of Scientific and Technology Research, 8(10), 281-286. Web.
Furgang, A. (2018). Jeff Bezos: Tech entrepreneur and businessman. Onslow Publishing, pp. 10-12.
Kwarteng, E. M. (2020). Management of innovative projects of the enterprise (on the example of Amazon. com). Web.
Majed, S. Z., Nuraddin, S. H., & Hama, S. V. S. (2018). Analyzing the Amazon success strategies. Journal of Process Management, 6(4), 65-69. Web.
Montejo-Kovacevich, G., Hethcoat, M. G., Lim, F. K., Marsh, C. J., Bonfantti, D., Peres, C. A., & Edwards, D. P. (2018). Impacts of selective logging management on butterflies in the Amazon. Biological Conservation, 225, 1-9. Web.
Wankhede, K., Wukkadada, B., & Nadar, V. (2018). Just walk-out technology and its challenges: A case of Amazon go. In 2018 International Conference on Inventive Research in Computing Applications (CIRCA), pp. 254-257. Web.