Social advertisements have become common in the last decades; it helps people worldwide solve their problems and be heard. The fact of its commonness starts the developing process of making such creatives, inspiring people to change their lives in a better way. It inspires people and gives them a description of today’s world to anticipate possible life circumstances. “Boys and Girls Club of Boston: Guitar” campaign is an example of an advertisement that inspires people and asks questions that make you think.
The central theme of this advertisement is to make clear that people’s life depends only on themselves and with whom they want to spend it. It provides a poem that shows today’s world in contrast. The first lines are “The sound of a guitar or the sound of a gun. A story of desperation or one of inspiration.” (Hill Holiday, 2008). They show how, nowadays, the world can inspire and despair people simultaneously. While someone can be motivated, another person needs help to avoid disappointments and solve urgent problems. People’s reaction to the advertisement will be the beginning of changing their lives and erasing a bad past.
Every day people create plans and try to follow them, but there are plans that people draw up for the whole lives. The following lines show that people have different life plans, “Blueprints to build a house or plans to break into one” (Hill Holiday, 2008). These lines show the world’s intentions; someone dreams of success, while others plan to ruin lives. The advertisement allows choosing the way but suggests to be a good person.
The last lines are about similarity but the difference in detail, “Sign language or gang signs A painter or a con artist.” (Hill Holiday, 2008). The meaning of these lines is that the truth is hiding in details. Sometimes to realize what is good or bad, a person needs to dive into details to find the truth, then it will be a human’s choice.
The advertisement was created for people who had lost their route in life. It is mainly about the young generation, which only starts its life route that sometimes seems complicated. However, it can help anyone to think of life problems and possible scenarios. There is no exact precise reference to age, country, or race. It also helps people understand that they are not alone, that someone else has a similar problem. It unites and motivates humanity to develop itself and minimize problems that were happened.
To sum up, the “Boys and Girls Club of Boston: Guitar” campaign gives the presence of today’s people’s lives in contrast and says that “All depending on who gives them a hand.” (Hill Holiday, 2008). This statement implies combining all cited lines before; people need to be attentive in their lives to see the truth in detail. The modern world can inspire once, but another day it may despair; people should understand that the lifeline can not be stable constantly. The advertisement clarifies that everyone has the choice and the right to develop one’s life; it inspires and supports humanity throughout the world.
Reference
Hill Holiday. (2008). Boys and Girls Club of Boston: Guitar. Ads of the World. Web.