Direct marketing involves targeting a particular party in an advertisement without using intermediaries. In this form of promotion, the companies may directly call a client or send e-mails to their customers about their desired products (Matviiets & Kipen, 2021). The e-mails sent by commercial companies appear as spam e-mails, giving the recipient the power to block the messages. If direct marketing is well run, it can help find new potential customers and thus draw enormous profit margins (Matviiets & Kipen, 2021). However, if the companies do not plan this advertisement well, it may create a nuisance to the consumers instead of attracting them.
Corporations should avoid sending the clients many messages or making many calls to the purchasers, making them easily bored by the advertisement. The spam e-mails sent should not be too long as the clients become bored reading very long texts. If the company renews its products monthly or within the fixed timeline, it should notify the customer once and avoid sending the customer messages every time the product is renewed.
Direct marketing helps to promote the company, retain the old customer and find new consumers, and thus a positive relationship with the customer has to be built. Instead of excessively using direct-marketing techniques, the companies can use adverts on various social media challenges. It gives the clients a chance to view the adverts or avoid viewing them, unlike direct marketing, which requires the customer to pick up the calls or read the mail messages. This technique builds a strong rapport between the customers and the company as the adverts only reach the intended and interested population. It should allow good communication between the client and the organization to strengthen the customer’s relationship with the company.
References
Matviiets, O., & Kipen, V. (2021). The features of direct marketing and personal selling as a form of marketing communications. VUZF Review, 6(2), 139–145. Web.