This study discusses the relationship between Google and other Social networks give a brief introduction to Google besides an illustration about social networking and how it differs from online social networking. The advantages of using online social networking are one of the main points discussed in the session. This study further looks into Google’s Social networking services Orkut and Socialstream. Finally, it gives some brief explanations about Google and some other well-known social networks. If this is the case with Google in social networking, then it is time to think about the future of Google. Google as a social network will triumph over all other networks like Television, mobile technologies, etc. And Google is absolutely on its gear, that they have miraculously grown to leave all other networks far behind. Google gives more priority to user-friendly actions including more advanced technologies.
Google is the largest search engine in the world, occupies a major part of searching utilities over the internet. A large number of organizations, as well as individuals, make use of this internet giant. In September 1998 Google was brought to life after 10-year long research and study carried out mainly by Larry Page and Sergey Brin, who is now the president of Google’s products and president of Google’s technologies respectively. (Corporate Information: Google Management. 2009).
Online Social Networking
Social networking is the alignment of people into some particular factions. Now online social networking is turning out to be more popular than social networking groups in a workplace or other areas. The reason is, unlike the social networks in workplaces and so on, the internet can cover the whole world with millions of individuals who are in the same way in search of friends and business tie-ups with and actually having to make any physical movements or incur any expenditure. These social networking websites are able to function as a community for people of the same interests on the internet. Some users may be interested in hobbies, religion, and politics and they use such networks to interact with like-minded people. Friends, relationships, knowledge about new culture and language, and unity in diversity are a few of the benefits of the social network among many. However, despite the fact that social networking has some advantages there exist some dangers too, which are often identified as online scams, and fraudulent identities. If we sensibly access social networking websites, we will be able to hold off the threats broadening on the internet. (What is Social Networking).
Google and Social Networking
The Social Networking website ORKUT, generated by Google is well-known only in India and Brazil. ORKUT had to face a lot of safety issues in the past. This is the reason why a project was paid for by Google at Human-Computer Interaction Institute under Carnegie Mellon University to think on social networking again and if possible to create an advanced one. “After initial brainstorming and research, we chose to focus on the effects of a new model for social networking: a unified social network that, as a service, provides social data to many other applications.” (Improving Google’s Social Network. 2007). After the project, they invented a higher competent social network named Socialstream, which is supported by a Unified Social Network (USN, a unique service provider of data to other websites). A service provider is a network letting the fast expansion of relationships among the people browsing the web. The main advantage of Socialstream is the facility to start accounts on more than one social network. (Improving Google’s Social Network. 2007).
Google and Myspace
Myspace is the biggest Social Networking website in the world. It made some tie-ups with Google to start some social applications on the web. The agreement between the two intends to be straightforward and regulate the social networking applications. This is an open social proposal having most of the other social networking websites on its board. (Ostrow 2007).
Google and Flickr
Flickr, one of the best photo sharing and publication social networking websites, is based on a classification system that allows users to sort their photographs and images with ease. The fine advantage of this social networking website is that the users are able to view photographs posted by other users. The main relationship between Google and Flickr is that with Google’s Gmail account, users can log on to this social networking website. (Gmail, Picasa and Flickr. 2005).
Google and Facebook
Facebook was begun on the 4th of February in 2004. It is a social networking website. (Definitions of Facebook on the Web). In a contract between Google and Facebook, Eric Schmidt, the CEO of Google, agreed to Mark Zuckerberg to obtain 98.4 % ownership of Facebook leaving only a 1.6 % to Microsoft. When the plan of Google to get hold of Facebook becomes real, the users of Facebook will have the advantage of open social networks on the net. Zuckerberg, who was the in-charge of Facebook, will be responsible for this new GoogleFace process. (Google Buys FaceBook: The Web Powerhouses Unite in $25 Billion Deal. 2008).
Google and Cyworld
Cyworld, a South Korea-based social network is turning out to be the major social networking website in South Korea. Cyworld is the supreme model for how money can be achieved through the internet because about 80% of people in South Korea are said to have shopped online. The most interesting thing is that Google has not achieved any noteworthy shares in the South Korean markets. But it is possible because the users in South Korea are interested to access wealthy and profound websites.
Google and YouTube
YouTube, a video-sharing Social Network, brought into being in February 2005, has become the well-liked website in the world for video and music. (Nations 2009). A large number of people using the internet access this fascinating world of original video sharing and updating social networks. Google has got hold of YouTube through a contract for $1.65 billion. The deal has got the approval of both companies. Since Google has acquired it now the users of YouTube will have a widened range of facilities to get access to an array range of social networks. (Arrington 2006).
To conclude, it can be stated that Google as an Internet search engine has tried a lot to improve its social networking streams. And many other Social Networking websites have emerged but subsequently, they formed advantageously some noteworthy relationships with Google, and at the same time some have no relationships, mainly Cyworld.
References
ARRINGTON, Michael. (2006). Google has Acquired Youtube. [online]. Tech Crunch. Web.
Corporate Information: Google Management. (2009). [online]. Google. Web.
Definitions of Face book on the Web. [online]. Google. 2009. Web.
Gmail, Picasa and Flickr. (2005). [online]. Digital Media Minute. Web.
Google Buys FaceBook: The Web Powerhouses Unite in $25 Billion Deal. (2008). [online]. Infoworld. Web.
Improving Google’s Social Network. (2007). [online]. Google Operating System. Web.
NATIONS, Daniel. (2009). You Tube Profile-What is You Tube. [online]. About.com: Web Trends. Web.
OSTROW, Adam. (2007). It’s Official: Google+ My Space=Open Social. [online]. Mashable: The Social Media Guide. Web.
What is Social Networking. [online]. Social Networking. 2009. Web.