One of the best examples of golden opportunities that imply the infrequent occasions and several opportunity windows’ simultaneous opening when a company creates substantial value disproportionate to invested resources is a “Hunt A Killer” game (https://www.huntakiller.com/). Introduced in Baltimore in 2016, this game was expected to revolutionize the industry of entertainment by offering an alternative product in the era of digital technologies when games are predominantly digital. The game is a series of episodes dedicated to murder mysteries – for approximately $25 of subscription per month, a player receives a box of clues to solve an imaginary murder (Campbell, 2020). Despite the fact that the company has already been recognizable, the main opportunity window opened for the company was the pandemic. The opportunity for customers to escape to a new reality within their homes’ comfort due to a quarantine has led to a huge success for “Hunt A Killer.” It became one of the fastest-growing games, with more than $27 million in revenue in 2019 and approximately $55 million in 2020 (Campbell, 2020).
It goes without saying that the pandemic caused by the spread of the coronavirus was an unpredictable occasion. At the same time, the game’s creators applied the principles of active waiting and conducted the reconnaissance into the future. In general, this approach implies the exploration of potential threats and opportunities for business. In the case of “Hunt A Killer,” authors have heavily relied on people’s opinions since the game’s launch. They constantly monitored and considered the consumers’ feedback to make their product more fascinating. As a result, by the time of quarantine, the company was able to provide consumers a high-quality product with established logistics, multiple delivery options, and additional materials.
Reference
Campbell, C. (2020). Baltimore-based murder mystery game ’Hunt A Killer’ has surged in popularity during coronavirus lockdown. The Baltimore Sun. Web.