Jolly Ranchers Company’s Market Analysis

Executive Summary Jolly Ranchers is a confectionary firm in the United States that operates in a highly competitive industry. In this study, the researcher looked at the marketing mix elements of this company, the market penetration approach it should use, and brand analysis and recommendations. The paper looked at SWOT...

“Out of the Past” Noir Film by Jacques Tourneur

As of today, it became a commonplace assumption among many film-critics that the era of classical Noir films extends from the year 1941, which saw the release of John Huston’s film The Maltese Falcon, to the year 1958, when Orson Welles produced his movie Touch of Evil. Nevertheless, it was...

Social Stories to Train Autistic Children

Introduction Autism is a condition that affects a number of individuals around the globe. In the past scholars downplayed the condition with the thought that was a mental issue. However, the discovery that the condition is treatable and that people suffering from the condition can live normal lives changed the...

Management and Leadership: Common and Different Features

Introduction The terms “leadership” and “management” have been interpreted differently by people around the world. Some say that the terms are interrelated while others claim that both terms refer to two different roles and can therefore not be interchangeable (Dorothy 2006). The word, leadership, can be termed as the process...

Corporate Social Responsibility Concept Definition

Nowadays, it became a commonplace practice among many large companies in the West, to take pride in having incorporated the concept of Corporate Social Responsibility (CSR) into the very core of their operational philosophy. This practice, however, cannot be deemed thoroughly justified, because the main conceptual provisions of CSR happened...

Picture Exchange Communication Systems for Autists

Introduction As our world has become more modernized, it has positively progressed in the direction of accommodating people with disabilities such as those autism disorders. In combating the impact of autism disorder (that clips the ability of an affected individual to communicate to others), there has been a common use...

Matalan and Topshop as Investment Destinations

Executive summary The aim of this research project was to critically analyse Topshop and Matalan with the view of identifying the firm that is most appropriate for investment by Caifu Investments Ltd. The analysis shows that Matalan is a small firm that is easy to control. On the other hand,...

Supply Chain in FMCG Industry in the Middle East

Introduction The traditional view of supply chain management in the FMCG (Fast Moving Consumer Goods) in the Middle East has significantly changed because of the global financial crisis (Hugos 2011). FMCG companies operating in the Middle East experience fierce competition in the production, distribution and selling of low priced fast...

Gestures and Signed Language Used in Cartoons

Introduction What is language? We all have a notion that a language is a tool of communication or the main purpose of language is to convey information. Arguably, any answer to this question would certainly involve the word communication. We, therefore, consider language as a tool which the main purpose...

McDonald’s Company’ Integration of Marketing Communication

Introduction Organisations deploy different methodologies to communicate their brand to the existing and potential new customers. The complexity of the marketing environment, especially for organisations that operate in a competitive market, calls for the integration of marketing communication (IMC). Keller (2009) defines IMC as the incorporation and harmonising of diverse...

Business Information Systems and Classification

Introduction Nowadays, it is hard to imagine the world of business without a properly developed information system. People find it helpful to develop such systems for several different purposes regarding the needs and objectives of the business. The types of information systems vary management information systems (also known as MIS),...

Emotional Abuse of Women by Their Intimate Partners

Abstract Emotional abuse is one type of intimate partner violence experienced mostly by women. This paper discusses the emotional abuse of women by their intimate partner with a focus on some categories of women that have received inadequate attention from researchers. It begins by defining emotional abuse as a form...

The Implication of Information Technology on Marketing Strategy of Healthcare Industry

Abstract The growth of information technology has transformed marketing strategies of most industries. In the healthcare industry, IT has changed the way marketers relate with customers. Information technology has made it easy for the healthcare industry to create brand awareness and enlighten the public on health matters. Many hospitals create...

Attention and Anxiety in Sports Performance

Introduction Sporting activities have always played a crucial role in human life. Through these events, people are able to fulfill their fitness, social, and entertainment needs. People who engage in sports often aim to achieve the highest level of performance. It is generally acknowledged that athletes need to be in...

Stakeholders Views on the Success of Social Marketing Campaigns

Abstract The marketing environment keeps on changing, just like the consumers. Marketing as a discipline and style also changes so as to be in touch with emerging trends. The dynamism of the marketing styles has seen the discipline evolve over the years, from the traditional product marketing concept to societal...

Immunology: HIV and AIDS in the African-American Community

Introduction HIV/AIDS is a major epidemic affecting a large fraction of the US population. A great percentage of this [population is blacks. These people are African American. Statistics have been carried out, and there are factors about the spread of this epidemic. It has been found out that 60% of...

Posttraumatic Stress Disorder in the Fearless Film

Psychopathologies, when they occur, tend to become all-consuming and affect all stages of an individual’s life. In fact, milder and insignificant forms of various disorders and pathologic behaviors can be observed in everyone. For instance, undergoing stress some people become nervous and engage in compulsive behaviors such as nail biting,...

Mental Disorders in Infancy, Childhood, Adolescence

Abstract Statistics on mental disorders show that they tend to prevail in infants, children, and adolescents. More than 2.5 million children in the USA suffer from different kinds of mental disorders and more than 13% are in the risk group (Paul, 2007). Disorders in children and adults are not clearly...

Social Class and Difference in Theatrical Comedies

Class difference is an inevitable constitute of literary work. A drama that reflects the social construct of time is an indispensable source to understand class and societal structure of an era. In an attempt to portray, the world dramatists demonstrated the littlest equations that set the people apart. Most prominent...

Claude McKay’ Novel “Amiable with Big Teeth”

The recently discovered manuscript of Claude McKay titled “Amiable with Big Teeth: A Novel Concerning the Love Affair between the Communists and the Black Sheep of Harlem” provides a rare framework of the ideas, events and world affairs that shaped the Harlem Renaissance after the First World War. In particular,...

The National Australia Bank’ Corporate Governance

Introduction Background Commonly known with its initials ‘NAB’, the National Australia Bank is the largest publicly listed financial institution in Australia. In addition, the company is ranked above 30 in the most profitable institutions in the financial sector in the world (Thompson & Jain 2008). As a financial institution and...

Peer-Tutoring Instructional Method for Autists

Definition of the research topic The most disturbing question for educationists and trainers concerns the mechanisms used in fostering the learning abilities of children with disabilities. While it is evident that educational institutions have developed classes for children with mental disabilities, it is still challenging to enhance learning among such...

“The Padding that Hurt”: Human Resource and Ethics

The case scenario The padding that hurt does appear to contain a number of ethical issues, which call to be resolved in one way or another. The main of them can be outlined as follows. Should Sue Davenport (Human Resources Director) persist with insisting that Dan Murphy (Senior Vice-President) must...

Blackberry Company’s Marketing Challenges

Introduction The contemporary world is dominated by technological innovations, which have led to introduction of sophisticated electronic goods. At present, many individuals are seeking technological solutions to their social and economic challenges. For example, there is a high demand for reliable and cheap communication systems. Indeed, many companies and individuals...

Mexican Immigrants in Texas and Their Impacts

Introduction Texas is the second-largest state in the United States of America. It is situated in the south-central part of the country and shares an international border with Mexico. Due to the geographical location and economic prospects, the region has, for a long time, attracted immigrants and other US natives....

The Battle of Verdun: Causes and Circumstances

Introduction The battle of Verdun was scheduled to start on 12 February 1916, but it was delayed following the bad weather that characterized the battlefield (Foley 2005, 145). The battle eventually commenced nine days later on 21 February when German soldiers invaded Verdun and launched attacks against their French counterparts...

A-Cat Corp: Company Analysis

Making changes to any department of an organization is fraught with numerous difficulties due to the links between the operations carried out in these departments. Changes, however, are a part and parcel of economic growth, which any organization must sustain to remain competitive in the environment of the global economy....

The Art of Geisha

Introduction The geisha culture in Japan is commonly referred to as the flower and the willow world or karyuaki. A geisha can be either a male or a female, whose image comprises a white face, red lips, kimono clad, glorified prostitute among others. The art of geisha requires skill and...

When Is the Use of Military Force Justified?

Introduction The significance of negotiations can hardly be underrated in the present-day political world. No matter how smoothly the process of international operations may run, conflicts do emerge as a result of a natural evolution of states, and addressing them in a manner as expeditious as possible is essential to...

Jeep Company’s Marketing

Introduction Jeep is an automobile company, which was established in 1941 in the US. The firm is a subsidiary of Chrysler Group Limited Liability Company, which is owned by Fiat S.P.A and it is headquartered at Toledo, Ohio. Jeep has expanded its operations into the global market by establishing outlets...

Under Armour Company’ Analysis and Strategic Alternatives

Current Situation History In 1996, Kevin Plank, a former football player from the University of Maryland, founded Under Armour (UA), to the world. Plank was disappointed because of the inability to find appropriate clothing for sportsmen under which accumulated sweat would not be a problem anymore. He used the recommendations...

The Copyright Designs and Patents Act 1988 (CDPA)

Introduction A copyright refers to the legal security that is entitled to the owners of an original piece of work against unlawful abuse of their work. A copyright, should serve to satisfy a society’s social goals and values. It should enhance the formation, spread and distribution of data and information...

Marketing: Social Responsibility and the Law

The new deodorant product that our company intends to introduce into the retail chain could present great opportunities for our company. This calls for proper and effective marketing of the deodorant. While doing this, we need to consider ethical and legal issues that may arise of which I have researched...

College Student Life: Participation, Perceptions and Satisfaction

Introduction Global technological development increases the acceptability of education. Education significantly contributes to the growth of human capital and is directly related to the general comfort of individuals (Barfield 281). Education guarantees the achievement of information and expertise that helps people to become more productive. People’s productivity consequently has a...

Environment: Accidents and Catastrophes

Introduction Accidents refer to the events that occur without the involvement of human beings (Kunstler 28). In most cases, accidents are beyond human control and may therefore be considered to be supernatural occurrences. Such unnatural events include earthquakes, storms, landslides and tornados. Death itself is catastrophic and a fate that...

Personality and Substance Abuse

The topic of this article entitled Personality Characteristics as a function of frequency and type of substance abuse, written by Michael Wolff, and Kathleen Wolff discusses the problem of substance use and abuse and how this tendency could be associated or correlated with types of personalities or possible personality flaws....

Domestic Violence with Disabilities

Introduction It is always good to understand the meaning of what one wants to discus. It will be impossible for one to critically discuss what he or she does not understand. The key word in this discussion is domestic violence but before I get into that I will first explain...

Earthquakes: History and Studies

Summary Earthquakes are sudden and unprecedented movements of the earth’s surface that are caused by the abrupt release of energy into the earth’s crust. The accumulation of this energy and its subsequent release causes seismic waves that lead to dislodgement of underground rocks, causing faults along which earthquakes take place...