Executive Summary Jolly Ranchers is a confectionary firm in the United States that operates in a highly competitive industry. In this study, the researcher looked at the marketing mix elements of this company, the market penetration approach it should use, and brand analysis and recommendations. The paper looked at SWOT...
Topic: Business
Words: 2502
Pages: 10
As of today, it became a commonplace assumption among many film-critics that the era of classical Noir films extends from the year 1941, which saw the release of John Hustonâs film The Maltese Falcon, to the year 1958, when Orson Welles produced his movie Touch of Evil. Nevertheless, it was...
Topic: Cinema
Words: 2502
Pages: 10
Introduction Autism is a condition that affects a number of individuals around the globe. In the past scholars downplayed the condition with the thought that was a mental issue. However, the discovery that the condition is treatable and that people suffering from the condition can live normal lives changed the...
Topic: Education
Words: 2593
Pages: 10
Introduction The terms âleadershipâ and âmanagementâ have been interpreted differently by people around the world. Some say that the terms are interrelated while others claim that both terms refer to two different roles and can therefore not be interchangeable (Dorothy 2006). The word, leadership, can be termed as the process...
Topic: Leadership
Words: 2695
Pages: 10
Nowadays, it became a commonplace practice among many large companies in the West, to take pride in having incorporated the concept of Corporate Social Responsibility (CSR) into the very core of their operational philosophy. This practice, however, cannot be deemed thoroughly justified, because the main conceptual provisions of CSR happened...
Topic: Social Responsibility
Words: 2514
Pages: 10
Introduction Theme is an important element of literature because of its subtlety and this has been brought out very efficiently in the three pieces selected. The works chosen for analysis are two novels and a poem. The Novels are âKite runnerâ by Khaled Hosseini and âThe sorrows of young Wertherâ...
Topic: Comparative Literature
Words: 2722
Pages: 10
Introduction As our world has become more modernized, it has positively progressed in the direction of accommodating people with disabilities such as those autism disorders. In combating the impact of autism disorder (that clips the ability of an affected individual to communicate to others), there has been a common use...
Topic: Communication
Words: 2502
Pages: 10
Executive summary The aim of this research project was to critically analyse Topshop and Matalan with the view of identifying the firm that is most appropriate for investment by Caifu Investments Ltd. The analysis shows that Matalan is a small firm that is easy to control. On the other hand,...
Topic: Economics
Words: 2593
Pages: 10
Introduction The traditional view of supply chain management in the FMCG (Fast Moving Consumer Goods) in the Middle East has significantly changed because of the global financial crisis (Hugos 2011). FMCG companies operating in the Middle East experience fierce competition in the production, distribution and selling of low priced fast...
Topic: Business
Words: 2745
Pages: 10
Introduction What is language? We all have a notion that a language is a tool of communication or the main purpose of language is to convey information. Arguably, any answer to this question would certainly involve the word communication. We, therefore, consider language as a tool which the main purpose...
Topic: Linguistics
Words: 2595
Pages: 10
Introduction Organisations deploy different methodologies to communicate their brand to the existing and potential new customers. The complexity of the marketing environment, especially for organisations that operate in a competitive market, calls for the integration of marketing communication (IMC). Keller (2009) defines IMC as the incorporation and harmonising of diverse...
Topic: Communication
Words: 2513
Pages: 10
Introduction Nowadays, it is hard to imagine the world of business without a properly developed information system. People find it helpful to develop such systems for several different purposes regarding the needs and objectives of the business. The types of information systems vary management information systems (also known as MIS),...
Topic: Tech & Engineering
Words: 2720
Pages: 10
Abstract Emotional abuse is one type of intimate partner violence experienced mostly by women. This paper discusses the emotional abuse of women by their intimate partner with a focus on some categories of women that have received inadequate attention from researchers. It begins by defining emotional abuse as a form...
Topic: Abuse
Words: 2602
Pages: 10
Abstract The growth of information technology has transformed marketing strategies of most industries. In the healthcare industry, IT has changed the way marketers relate with customers. Information technology has made it easy for the healthcare industry to create brand awareness and enlighten the public on health matters. Many hospitals create...
Topic: Health
Words: 2556
Pages: 10
Introduction Sporting activities have always played a crucial role in human life. Through these events, people are able to fulfill their fitness, social, and entertainment needs. People who engage in sports often aim to achieve the highest level of performance. It is generally acknowledged that athletes need to be in...
Topic: Anxiety
Words: 2672
Pages: 10
Abstract The marketing environment keeps on changing, just like the consumers. Marketing as a discipline and style also changes so as to be in touch with emerging trends. The dynamism of the marketing styles has seen the discipline evolve over the years, from the traditional product marketing concept to societal...
Topic: Marketing
Words: 2676
Pages: 10
Introduction HIV/AIDS is a major epidemic affecting a large fraction of the US population. A great percentage of this [population is blacks. These people are African American. Statistics have been carried out, and there are factors about the spread of this epidemic. It has been found out that 60% of...
Topic: AIDS
Words: 2504
Pages: 10
Psychopathologies, when they occur, tend to become all-consuming and affect all stages of an individualâs life. In fact, milder and insignificant forms of various disorders and pathologic behaviors can be observed in everyone. For instance, undergoing stress some people become nervous and engage in compulsive behaviors such as nail biting,...
Topic: Cinema
Words: 2601
Pages: 10
Abstract Statistics on mental disorders show that they tend to prevail in infants, children, and adolescents. More than 2.5 million children in the USA suffer from different kinds of mental disorders and more than 13% are in the risk group (Paul, 2007). Disorders in children and adults are not clearly...
Topic: Adolescence
Words: 2509
Pages: 10
Class difference is an inevitable constitute of literary work. A drama that reflects the social construct of time is an indispensable source to understand class and societal structure of an era. In an attempt to portray, the world dramatists demonstrated the littlest equations that set the people apart. Most prominent...
Topic: Social Class
Words: 2518
Pages: 10
The recently discovered manuscript of Claude McKay titled âAmiable with Big Teeth: A Novel Concerning the Love Affair between the Communists and the Black Sheep of Harlemâ provides a rare framework of the ideas, events and world affairs that shaped the Harlem Renaissance after the First World War. In particular,...
Topic: Literature
Words: 2533
Pages: 10
Introduction Background Commonly known with its initials âNABâ, the National Australia Bank is the largest publicly listed financial institution in Australia. In addition, the company is ranked above 30 in the most profitable institutions in the financial sector in the world (Thompson & Jain 2008). As a financial institution and...
Topic: Banking
Words: 2476
Pages: 10
Definition of the research topic The most disturbing question for educationists and trainers concerns the mechanisms used in fostering the learning abilities of children with disabilities. While it is evident that educational institutions have developed classes for children with mental disabilities, it is still challenging to enhance learning among such...
Topic: Education
Words: 2620
Pages: 10
The case scenario The padding that hurt does appear to contain a number of ethical issues, which call to be resolved in one way or another. The main of them can be outlined as follows. Should Sue Davenport (Human Resources Director) persist with insisting that Dan Murphy (Senior Vice-President) must...
Topic: Ethics
Words: 2507
Pages: 10
Introduction The contemporary world is dominated by technological innovations, which have led to introduction of sophisticated electronic goods. At present, many individuals are seeking technological solutions to their social and economic challenges. For example, there is a high demand for reliable and cheap communication systems. Indeed, many companies and individuals...
Topic: Blackberry
Words: 2731
Pages: 10
Introduction Texas is the second-largest state in the United States of America. It is situated in the south-central part of the country and shares an international border with Mexico. Due to the geographical location and economic prospects, the region has, for a long time, attracted immigrants and other US natives....
Topic: Texas
Words: 2735
Pages: 10
Introduction The battle of Verdun was scheduled to start on 12 February 1916, but it was delayed following the bad weather that characterized the battlefield (Foley 2005, 145). The battle eventually commenced nine days later on 21 February when German soldiers invaded Verdun and launched attacks against their French counterparts...
Topic: Armed Hostilities
Words: 2690
Pages: 10
Making changes to any department of an organization is fraught with numerous difficulties due to the links between the operations carried out in these departments. Changes, however, are a part and parcel of economic growth, which any organization must sustain to remain competitive in the environment of the global economy....
Topic: Business
Words: 2490
Pages: 10
Introduction The geisha culture in Japan is commonly referred to as the flower and the willow world or karyuaki. A geisha can be either a male or a female, whose image comprises a white face, red lips, kimono clad, glorified prostitute among others. The art of geisha requires skill and...
Topic: Art
Words: 2622
Pages: 10
Introduction The significance of negotiations can hardly be underrated in the present-day political world. No matter how smoothly the process of international operations may run, conflicts do emerge as a result of a natural evolution of states, and addressing them in a manner as expeditious as possible is essential to...
Topic: Military
Words: 2537
Pages: 10
Introduction Jeep is an automobile company, which was established in 1941 in the US. The firm is a subsidiary of Chrysler Group Limited Liability Company, which is owned by Fiat S.P.A and it is headquartered at Toledo, Ohio. Jeep has expanded its operations into the global market by establishing outlets...
Topic: Marketing
Words: 2732
Pages: 10
Current Situation History In 1996, Kevin Plank, a former football player from the University of Maryland, founded Under Armour (UA), to the world. Plank was disappointed because of the inability to find appropriate clothing for sportsmen under which accumulated sweat would not be a problem anymore. He used the recommendations...
Topic: Business
Words: 2482
Pages: 10
Introduction A copyright refers to the legal security that is entitled to the owners of an original piece of work against unlawful abuse of their work. A copyright, should serve to satisfy a societyâs social goals and values. It should enhance the formation, spread and distribution of data and information...
Topic: Law
Words: 2549
Pages: 10
The new deodorant product that our company intends to introduce into the retail chain could present great opportunities for our company. This calls for proper and effective marketing of the deodorant. While doing this, we need to consider ethical and legal issues that may arise of which I have researched...
Topic: Marketing
Words: 2603
Pages: 10
Introduction Global technological development increases the acceptability of education. Education significantly contributes to the growth of human capital and is directly related to the general comfort of individuals (Barfield 281). Education guarantees the achievement of information and expertise that helps people to become more productive. Peopleâs productivity consequently has a...
Topic: College Students
Words: 2693
Pages: 10
Introduction Accidents refer to the events that occur without the involvement of human beings (Kunstler 28). In most cases, accidents are beyond human control and may therefore be considered to be supernatural occurrences. Such unnatural events include earthquakes, storms, landslides and tornados. Death itself is catastrophic and a fate that...
Topic: Environment
Words: 2609
Pages: 10
The topic of this article entitled Personality Characteristics as a function of frequency and type of substance abuse, written by Michael Wolff, and Kathleen Wolff discusses the problem of substance use and abuse and how this tendency could be associated or correlated with types of personalities or possible personality flaws....
Topic: Abuse
Words: 2734
Pages: 10
Introduction It is always good to understand the meaning of what one wants to discus. It will be impossible for one to critically discuss what he or she does not understand. The key word in this discussion is domestic violence but before I get into that I will first explain...
Topic: Disability
Words: 2613
Pages: 10
Summary Earthquakes are sudden and unprecedented movements of the earth’s surface that are caused by the abrupt release of energy into the earth’s crust. The accumulation of this energy and its subsequent release causes seismic waves that lead to dislodgement of underground rocks, causing faults along which earthquakes take place...
Topic: Disaster
Words: 2670
Pages: 10