Friedman’s suggestion about the requirements for applications in public relations seemingly undervalues the work and role of public relations specialists. Viewing the work of public relations specialists through the lens of added value allows Friedman and other wide audiences an opportunity to undervalue the role of public relations in the “hyperconnected world” (2011). However, Friedman also questions whether public relations are capable of “reinventing the job for tomorrow,” answering his initial question (2011). It is apparent that PR is undervalued by the wide public due to a lack of understanding of PR’s functions and its correlation with forms of labor with measurable outcomes. However, public relationships include a wide range of capabilities, such as data collection and engagement with an audience which can significantly influence the organization’s development.
Preparing for a job in public relations requires developing and mastering skills related to public relations. In particular, soft skills present one of the top requirements for acquiring a position in public relations. According to research conducted by Meganck et al. (2020), among the top requirements for PR specialists, different job postings search for applicants with high communication skills and knowledge of administrative software. Other valuable requirements included leadership skills, strategic thinking, organizational skills, creativity, and graphic design skills (Meganck et al., 2020). Thus, strategies to jump-start careers in public relations can include attending leadership training programs, developing communication skills through the regular practice of active listening and writing, and attending graphic design courses. Lastly, other strategy options include educating themselves about the current trends and news in the PR industry and developing critical thinking skills to ensure a complete understanding of the organization’s strategy, objectives, and potential.
References
Friedman, T. L. (2011). The start-up of you. The New York Times. Web.
Meganck, S., Smith, J., & Guidry, J. P.D. (2020). The skills required for entry-level public relations: An analysis of skills required in 1,000 PR job ads. Public Relations Review, 46(5), 1-7. Web.