Abstract
The paper revolves around the functioning of Singapore Airlines as a modern company that manages to compete with its rivals and provide outstanding quality of services to its clients. The high levels of performance and the ability to accomplish all emerging tasks are also linked to the use of the Sabre management system as one of the leading innovative technologies employed by various companies in the given sphere. The paper analyzes the fundamental aspects of the company’s functioning and benefits guaranteed by using Sabre in routine tasks vital for final success. The document includes the introduction, the main body with the major information, and a conclusion summarizing all key findings and providing the basis for further discussion. The results show the advantageous nature of Sabre and prove the need for its use in different airlines to boost their functioning and guarantee their ability to manage the increased complexity of tasks peculiar to the modern civil aviation sphere.
Modern airlines have to manage the constantly increasing complexity and diversity of tasks preconditioned by multiple demands from clients and the need to compete with rivals. Additionally, their growth and the emergence of new destination points introduce the need for new specialists, aircraft, and their enhanced management (Shafi, 2018). Under these conditions, information systems become a promising option that helps to cope with all tasks and attain success (Kim, Joshi, & Lee, 2018). For instance, Singapore Airlines, one of the big and growing companies operating in the sphere of civil aviation, uses the Sabre management system to attain better performance levels. The paper delves into the peculiarities of the organization and explains the way the system is used and functions.
Singapore Airlines
Singapore Airlines is the flag carrier of Singapore, which has been proclaimed as the world’s best airline four times and holds leading positions in the sphere for about 20 years (“Our story,” n.d.). It has the hub in Singapore and flies to 137 various destinations in 32 countries worldwide (“Our story,” n.d.). Additionally, it includes airline-related subsidiaries, such as SIA Engineering Company, Singapore Airlines Cargo, SilkAir, and Scoot to cover different segments of the market and provide different categories of passengers with outstanding services (“Our story,” n.d.). Because of the developed infrastructure and the existence of multiple departments and specialists, there is a need for the use of effective information systems to align the meaningful cooperation between them, and Sabre is viewed as an appropriate choice to accomplish this task.
Sabre
In 2016, the company reported that it introduces Sabre’s real-time crew management technology with the primary goal of improving its functioning in major areas. The system provides enhanced opportunities for better schedule planning, staff training, and decision-making capabilities (Sabre, n.d.). Sabre is a leading technology provider in the travel industry, focusing on airline companies (Sabre, n.d.). The company offers a stable and flexible platform that constantly evolves and considers the growing complexity of tasks carriers face every year (Sabre, n.d.). For this reason, there is a data-driven and intelligent applications that offer an opportunity to minimize risks of poor management and plan the most vital activities demanded for the achievement of high levels of satisfaction among clients and employees.
Areas Impacted by Sabre
Information technology designed by Sabre is implemented to the functioning of Singapore Airlines and its subsidiaries SilkAir, Singapore Airlines Cargo (Sabre, n.d.). First of all, there is a single, integrated, updating, and real-time web platform that demonstrates the increased effectiveness and incorporates the functioning of multiple systems, eliminating the need for unnecessary or overcomplicated models (Sabre, n.d.). Additionally, Sabre is used by Singapore Airlines to plan, schedule, and track disruptions to rosters and ensure that the crew is provided with the demanded equipment and work opportunities (Sabre, n.d.). The flight delays, one of the most nagging problems of the civil aviation sector, can also be managed by offering improved staffing solutions and options to operate flights (Au & Cheng, 2012). Finally, Singapore Airlines reports a significant boost in planning capabilities to fulfill training needs and requirements for qualification as it is demanded by regulatory agencies and authorities (Sabre, n.d.). In such a way, Sabre is implemented to the most challenging areas of Singapore Airlines’ functioning to facilitate the positive shift and ensure that in terms of crisis and the growing complexity of the working environment, the company will remain competitive and provide a high quality of services to its clients.
Conclusion
Altogether, the analysis of the case involving Singapore Airlines’ using Sabre information technology proves its outstanding importance for modern civil aviation and the ability to generate a competitive advantage by using this innovative solution. The tool helps to improve areas of management related to planning, scheduling, training, and cooperation. The company reports the positive shifts in these fields and its readiness to continue collaboration with Sabre to achieve new goals. For this reason, it is possible to conclude that such information technologies are the future of airlines as their integration helps to generate a competitive advantage and move towards new levels of excellence and safety, which is vital for aviation today.
References
Au, N., & Cheng, T. (2012) The formation of employee satisfaction with airline information systems. Journal of Travel & Tourism Marketing, 29(4), 335-351.
Our story. (n.d.). Web.
Kim, Y., Joshi, K., & Lee, K. (2018). The future of information systems in airline industries: an interview with Seoknam Ko, Chief Information Officer of Asiana Airlines (including Air Busan and Air Seoul) and Senior Vice President of Asiana IDT, Seoul, Korea. Journal of Global Information Technology Management, 21(1), 69-72.
Sabre. (n.d.). Singapore Airlines to introduce real-time, holistic, crew management system from Sabre. Web.
Shafi, S. (2018). Role of information technology in civil aviation: A focus on cyber crimes and emerging legal issues. International Journal of Engineering Technology Science and Research, 5(1), 656-663. Web.