The introduction and adoption of the new technology in the contemporary world has significantly intertwined graphic design practices and other reproduction techniques. The so rapid growing use of the modern digital media makes the expectation of the design practices more difficult to meet. Today, graphic designers must learn both the traditional and digital craft of coding. Markedly, the use of pedagogical model has increasingly enhanced design practices especially in coding.
New technology has significantly improved the fundamentals of composition, composition, and layout in design practices. Evolution of graphic design began with the introduction of rapidly developing technology in creating and printing graphics and arts. This paper explores the influence of technology on evolution of designs especially on graphic designs.
To begin with, technological advances in graphic design enable presentation and stylization of images at existed both at the pre-historic and in the modern world. Consequently, changes in technology allow incorporation of texts both in digital and traditional forms. According to Karukstis (par. 5), to achieve this improvement in designing, designers need to use of visual arts, page layout strategies, and formatting among other methods.
To illustrate this, the process of producing and selling of newspapers involves various agents such as journalists and designers before the product reaches the final consumer. In so doing, designers maximizes stock of images available. The contemporary use of WYSIWYG user interfaces has markedly improved research skills in coming up with new images (Nanometre Technology’s Impact on Design Signoff par. 2).
Therefore, multimedia design allows for proper analysis of any artwork. Communication remains one of the paramount factors in graphic design. This is because; it allows designers to convince the target groups in selling the design. Adoption of new technology in reproduction practices using multimedia design has therefore, bridged the gap between designers and consumers of art products.
Another important tool in graphic design is the mind. Mind enhances creativity and an analytical judgment in the production of any art designed material. On this point, to whether technology improves creativity of designers, the answer is yes. This is because modern techniques provide multiple ideas compared to the traditional methods. This allows designers to produce numerous artworks from best design solution. In comparison to the old-style sketchers, modern graphics envision possibility typographic effects in designing processes.
The use of software tools in design ensures efficiency in production process in graphic design. Both the traditional and computer design methods are both necessary and sufficient in graphic design industry. However, computer graphics inspire creativity in image selection.
With the adoption of new technology, design practices have undergone through extreme changes in digital computation and communication (Beede and Montes par. 4). Consequently, design practices experienced an explosion of mass creativity and innovation that underlined global intellectual regimes. To account for these changes, there is need to change global governance of creativity in the reproduction of designs.
In a black box perspective, new technology has ensured creation of value through increasing efficient production at a lower cost and continuous product improvement. The traditional designed practices focused on personal creativity at the expense of mass production (Wang, Williams, and Pollock 119). Artisans lacked aesthetic sensibility resulting to one-off production frontiers.
Computer designs have bridged this gap between mass production and creativity. In essence, introduction of technology in design practices visualize the language of mass production under technical constraints.
Mass production coupled with quality products led to similar functional products hence increased competition (Meggs, Purvis, and Meggs 54). Leading artisans experienced stiff competition from leading players that enjoyed benefits of low-cost techniques of production resulting from adoption of new technology. Consequently, prices for designed products significantly reduced, eroding profit margins. On this perspective, companies started to seek new identity through product differentiation that created strong brands in design marketing.
Design marketing was a branding strategy that most designers adopted on emotional grounds to attract customers while increasing their market share. Faster computers with faster internet have ensured graphic quality. Therefore, technology resulted into creation of more colors, detailed designs, and higher image resolutions. For instance, graphic tablets and other new software designs ensure efficiency and quality of graphic works. Additionally, updated printers ensure proper representations of images with ability to print high quality images.
A key aspect of branding is market segmentation, aimed at changing taste and preferences of customers who share lifestyles. New technology changed heterogeneous market in the design practices to homogeneous market allowing for satisfaction of clients. Companies came to realize that preferences and taste of customers were not based on the product usage but on the brand and package. Drawing presentation was paramount in designing a product that best appeals to customers (Heller and Balance 48).
Computer packages in reality allowed for advertisement, packaging of products in a more appealing manner. On this note, creative direction of marketing and branding strategy became critical aspect for corporate design. Moreover, corporates holistically viewed marketing in a detailed manner incorporating factors such as graphic, communication design and other interaction design practices.
Conclusively, industrial era led to improvement of the ancient product techniques such as model making, drawing presentation, and product sketching. Additionally, changes in technology ensured selection and evaluation of design quality that is objectively measurable. On this precinct, design practices has undergone through drastic changes with the adoption of new methodology; aimed at finding solutions to rational problems faced by designers.
Works Cited
Beede, David, and Sabrina Montes. Information Technology’s Impact on Firm Structure: A Cross-Industry Analysis. 2013. Web.
Heller, Steven and Georgette Ballance. Graphic Design History. New York: Allworth Press, 2001. Print.
Karukstis, Kerry. Examining Technology’s Impact on Society. 2003. Web.
Meggs, Philip, Alston Purvis, and Philip Meggs. Meggs’ History of Graphic Design. Hoboken, N.J.: John Wiley & Sons, 2006. Print.
Nanometre Technology’s Impact on Design Signoff. 2007. Web.
Wang, Mei, Robin Williams, and Neil Pollock. Cultivating the ‘Generic Solution. New York: Sage publishers, 2005. Print.