Globalization in business is the state where the products and services produced by companies gradually become the same globally (Ifigeneia & Dimitrios, 2018). The social media concepts have become one of the main agendas used by most business executives to promote Business through media platforms and online services to allow consumers to create their profiles and connect with the business companies via their platforms (Ifigeneia & Dimitrios, 2018). This paper explains the impact of media on globalization and how it has affected businesses.
The economic relevance and social media popularity have increased with time, thus allowing many users to share products, information, and data. This affects how Business companies function and connect their customers. The communication research has contended that business companies are greatly influenced by the structure and processes which in turn sustains a business and keeps it running (Ifigeneia & Dimitrios, 2018). Most companies are now using platforms for instance, Twitter, Facebook, and Instagram to run their businesses. They use this platform to inform their new customers and use new products. In other words, the interaction is called public relations, which has been influenced through the social network since the creation of a rapid globalization network, according to Ifigeneia and Dimitrios (2018). Social media platforms have greatly affected the way human beings interact in global error. Global companies have also expanded their networks to help satisfy the high demands of new customers coming into their Global market.
Many people are currently using the social media to run business organizations. Most organizations are currently improving their existence in the media by developing platforms such as public web pages. The web pages help increase the social networks and improve public relations in the online community (Ifigeneia & Dimitrios, 2018). This has attracted more customers to the organizations that are improving the Business. Research has established that public relations through social media provide an international level for grasping business opportunities in the organization with the overall rates people are penetrating through social media platforms. Many social media networks have been focusing on improving the social media relations between people to enhance coordination and communication between users and business owners (Ifigeneia & Dimitrios, 2018). These social media networks are being monitored to help discover trends, acquire competitive information, listen, and engage in conversations with customers, which is a critical issue for the management and success of the organization.
Social media has improved Business and encouraged globalization by making the Business more socially engaged hence exploiting the new models of business innovation that enable the firm to extract values and monetize content and data (Ifigeneia & Dimitrios, 2018). It has allowed most organizations to establish a strong relationship with the community to exploit an effect of Business that will help harness collective intelligence for the Business (Ifigeneia & Dimitrios, 2018). This also allows the user to participate in a communication flow to encourage businesses through social media marketing.
Spontaneous activities that are taking place behind the firm’s boundaries make up a rare case and some of the valuable resources that can help in sparking innovation beyond the firm’s boundaries that are attempting to manage the company (Ifigeneia & Dimitrios, 2018). Hence, in globalization, most companies focus on social media to leverage more business opportunities. Indeed, social media has greatly impacted globalization, which plays an important role in marketing the business to reach the global market. A huge population of users can be reached through social media to expand the business.
Reference
Ifigeneia, M., & Dimitrios, A. (2018). Globalization, social media and Public Relations: A Necessary Relationship for the Future? KnE Social Sciences, 309-325. Web.