Introduction
As businesses continue to grow, their impact on society and the environment has become more critical. Social responsibility refers to the idea that businesses should make decisions that promote ethical and social good while balancing the company’s and its stakeholders’ interests (Hu & Zhang, 2020). Two companies recognized for their socially responsible practices are Toms Shoes and The Body Shop. This policy brief will review their efforts and the benefits they have received, as well as suggest socially responsible strategies that SNHU could adopt for pet supplies.
Socially Responsible Efforts
Toms Shoes is a socially responsible company that donates shoes to children in need and supports causes such as safe water access, maternal health, and eye health. Their efforts have helped establish a positive brand image. The Body Shop is also socially responsible, known for its cruelty-free and environmentally friendly products and support for human rights, animal welfare, and the environment. They promote fair trade and sustainable sourcing practices.
Benefits
Adopting socially responsible policies has numerous benefits for companies. Toms and The Body Shop have seen increased customer loyalty, positive brand recognition, and competitive advantage. They have also seen increased employee satisfaction, as workers are more likely to be engaged and motivated by companies that align with their values (Zhang et al., 2019). In addition, socially responsible strategies can help companies reduce reputational risks, attract customers who are more aware of environmental and social issues, and increase their profits by reducing costs using sustainable development methods.
Socially Responsible Policy
SNHU Pet Supply Company can become more socially responsible by implementing a policy of using environmentally friendly materials in its products and packaging, including recycled materials, reducing waste and promoting sustainable sourcing methods. This would have a positive impact on the environment and attract environmentally conscious customers while reducing the company’s carbon footprint and distinguishing it from competitors.
Conclusion
In conclusion, Toms Shoes and The Body Shop have made significant contributions to promoting ethical and socially responsible business practices. By adopting socially responsible policies, these companies have reaped many benefits, including increased customer loyalty, positive brand recognition, and competitive advantages. Zhu ZHU Pet Supply Company can adopt a similar policy and become more socially conscious by committing to using environmentally friendly materials in its products and packaging. Such a policy will not only benefit the environment but will also align with the values of consumers who are increasingly aware of the environmental impact of their purchases.
References
Hu, B., Zhang, T., & Yan, S. (2020). How corporate social responsibility influences business model innovation: The mediating role of organizational legitimacy. Sustainability, 12(7), 2667. Web.
Zhang, Q., Oo, B. L., & Lim, B. T. H. (2019). Drivers, motivations, and barriers to the implementation of corporate social responsibility practices by construction enterprises: A review. Journal of cleaner production, 210, 563-584. Web.