Fitness Tracker Product Feasibility Study

Executive Summary This feasibility study provides a review of the key components that need to be considered before launching a new product and entering the wearables market. Executive management should approve the project based on a comparison with the convenience, intuitive use, credibility, and price offered by other similar devices....

Marriott Hotels: Internal Security Change

Communication Piece – Internal Security Change Message In today’s world, security is one of the primary concerns for large organizations, and Marriott Hotels are no exception. At Marriott, we believe that our most critical goal is to ensure that customers can experience the high quality of service in our properties...

Ann Fudge’s Success in Y&R Company’s Management

The personality of Ann Fudge can be analyzed by using the Five-Factor Model (FFM) that is often used to describe the behavior of an individual. First of all, one can say that she is open to new experiences and ideas. This is one of the reasons why she pays attention...

Integrating E-Commerce: Cloud, BI&A, and Mobile Solutions

Introduction Problem Statement The business presented in the case study is a brick-and-mortar business, i.e., one that has a physical building (e.g., a store) and performs face-to-face marketing (compared to e-commerce where there is often no physical building). The business has a website that does not provide opportunities for online...

Sneaker Trainer Market in the United Kingdom

Structure of the UK Sneaker/Sports Trainer Market The UK sneaker trainer market is one of the world’s biggest footwear industries. It has a large population of 65.64 million people who provide a ready market for the sports trainer. According to Baena, the marketing of trainer shoes has gone global and...

Eli Lilly and Company: Drug Firm Analysis

About the Company Eli Lilly and Company is an American drug firm whose head office is situated in Indianapolis, Indiana, U.S.A (Drugs.com, 2016). Other branches of the company are found in Puerto Rico and 17 other countries. The company sells its commodities to about 125 countries. Eli Lilly and Company...

Progressive Corporation’s International Business Plan in Belgium

The proposed business plan presents an entry strategy into the Belgian market and an effective marketing plan for penetration and sustainable business for the auto insurance policy product. This means that the company should select an effective internationalization strategy for business survival and sustainability in the short and long term....

Canada’s Dairy Supply Management: Analysis & Challenges

Abstract This paper will analyze Canada’s supply management in the dairy sector. In the introduction section, it provides a brief overview of the dairy farming sector in Canada and its impact on the market. It also presents an introduction to supply management in dairy farming. Under the background of the...

Build & Imagine Company’s Ethical Dilemmas

Introduction Apart from the need to maximize their profits, businesses face the need to be ethical. Principles of business ethics may conflict, and this is when a company finds itself facing an ethical dilemma. It means that any possible decision in such a situation will violate certain ethical principles but...

Customer Service Training for New Employees

Abstract Customer service is a critical aspect of achieving success in any organization. It includes all interactions between an organization’s employees and its customers. In order to improve customer service, it is necessary for an organization to train its employees. A customer service training program improves the knowledge and skills...

Ethics of Data Usage in Reverse Logistics Operations

Introduction Reverse logistics managers and strategic planners possess informational needs that should be satisfied to ensure the success of processes (Karim, 2011). Currently, several information systems (IS) exist that help inform their decisions, including the Executive Information System (EIS) used by executives to access timely, meaningful, and relevant strategic information...

NMC Healthcare Organization and Its Culture

The task environment in terms of customers, competitors, suppliers and the labor market NMC Healthcare is a health service provider that runs a group of private hospitals in the United Arab Emirates (UAE). It is the leading healthcare provider that has expanded to reach a total of 17 countries. In...

Segmentation, Targeting and Positioning Concepts

Introduction It is evident that any company or brand, which strives to be successful in the contemporary market, has to apply a profound theoretical framework to its marketing practice. The development of strategic marketing theories has a relatively long history: numerous scientists contributed to it by the elaboration of fundamental...

Businesses Performance: Financial and Non-Financial Measures

Purpose/ Core Interest The purpose of the present research is to evaluate the implementation of non-financial measures of performance in small and medium enterprises (SME) as a predictor of enhanced performance. The research aims at examining at least 100 small and medium enterprises, seeking to outline their measurement strategy and...

How P&G Company Brought the Diaper Revolution to China?

Why Entry to the Japanese Diaper Market Failed The initial attempt by P&G to enter into the Japanese diaper market failed because it had not discovered the need to understand the needs of the consumers to make products that best suit them. They had confronted the Japanese market with the...

The Pitfalls of Intercultural Misunderstandings

In contrast to the intercultural competence, the intercultural incompetence can be defined as managers and employees’ prejudiced behaviors, negative attitudes to representatives of different cultures, and stereotyping (Deardorff, 2009). If the intercultural competence is important to guarantee the mutual understanding, cooperation, and openness in the organization, the intercultural incompetence can...

Alcohol Marketing Failures and Successes

On the surface, alcohol might seem to be the easiest product to market since its audience develops an acquired taste, and customers’ purchasing ability is restricted mostly by age. However, as an overview of the history of alcohol marketing shows, the process of promoting the product has been fraught with...

Human Resource Manager’s Career Opportunities

Introduction This research paper covers some aspects of a possible career in human resource management. The career is important because it involves the management of the most vital resources – human resources in any organization. Hence, it is imperative to recognize that human resource management (HRM) is now considered a...

Sustainability in Oil & Gas Supply Chain: TBL Approach

The First Article Critical Analysis of the Article The article by Ahmad, Brito, Rezaei, and Tavasszy (2017) examines factors that influence the sustainability of the supply chain of companies in the oil and gas industry. Given that the oil and gas industry deals with the non-renewable form of energy that...

Importance of Manufacturing Sector to Singapore’s Economic Growth

Singapore is a country that has relied on the manufacturing industry to develop its economy. A manufacturing sector is a unit in the economy that deals with the processing, production, and development of goods from raw materials. It involves the biomedical manufacturing, electronics, precision engineering, general manufacturing, transport engineering, and...

Fitbit Company’s Mission Statement

Market-Oriented Mission Statement Fitbit’s current mission statement is customer-oriented, which is a good thing. A company based around catering to the wants and needs of the customer is more likely to find success when compared to a product-based company suffering from market myopia. Market myopia is what brought down giants...

Organizational Reward Systems: Strategic Compensation

Organizational reward systems serve as the motivational basis of work processes. Benefits and rewards play a significant role in attraction, stimulation, and retention of human resources and the level of compensation can influence employees’ motivation in both a negative and positive way. An ineffective compensation strategy may provoke job dissatisfaction...

Procter & Gamble Company’s Creativity and Innovation Processes

Executive Summary Creativity and innovation are the key instruments of success in the corporate world. They aid in mobilizing resources with new aspects to create wealth. Creativity and innovation therefore lead to wealth creation. Organizations such as Procter & Gamble manage to achieve competitive benefits when they become creative and...

The Embraer Company’s SWOT Analysis and Strategy

Introduction Embraer is the third largest aircraft manufacturer in the world. The company has undertaken several strategic decisions that have improved its competitiveness. Government support and specialization in the regional jet market are some of the key success factors of Embraer (Khandwalla, 2001). Embraer faces increased competition from Bombardier. This...

JP Morgan Chase & Co.’s Unethical Behavior

Introduction JP Morgan Chase & Company is the largest bank in the United States that offers banking and other financial services. It has a market capitalization of approximately $2.145 trillion. It was founded in 2000 after the merger of two financial institutions namely J.P. Morgan & Co. and Chase Manhattan...

Mastering Communication Skills for Effective Job Interviews

Memo This memo presents a detailed descriptive report of an interview that was conducted for the purpose of gaining expert knowledge shared by an experienced business-professional working in the industry of choice. The interviewed person was approached several days ago and kindly agreed to participate in the project and answer...

Enron Company’s Whistleblowing Scandal

Introduction Whistleblowing is conducted in accordance with Frankena’s four basic requirements for ethics that include avoiding evil, preventing evil, eliminating evil, and doing good (Grace & Cohen, 2010). In that regard, whistleblowing is more about an individual’s moral judgment than it is about clear requirements that obligate individuals to reveal...

Poor Working Conditions in Globalized World

Introduction We now live in a world that is considered to be much better than at least half a century ago. Everyone can observe the rise of technologies and their implementation in different spheres of human activity. Moreover, there are numerous attempts to promote equality and provide people with the...

Personal Financial Management and Financial Literacy

Personal financial management is a useful method of controlling income and expenditures as well as planning future savings. By understanding the basic principles and minor aspects of money management such as the compound interest method, people can avoid bankruptcy and enhance their chances for the side income. Since I did...

Cadillac Motor Car Division’s Quality Management

Introduction Cadillac Motor Car Division is part of the General Motors Company, a firm that designs, produces, and sells motor cars and car parts all over the globe. Cadillac is focused on the marketing and production of luxury cars for sale in the United States, Europe, China, and other countries....

Robert Kiyosaki’s Leadership Style

Introduction The concept of leadership can be broadly defined as the intrinsic ability to internalise a setting with the intention of empowering a group or team to proactively and creatively contribute towards problem solving. The treatise adopts a reflective research in exploring the components of leadership such as transformational leadership...

Comparative Study of Authoritarian, Laissez-Faire, and Democratic Leadership Styles

There is no use denying the fact that the world dictates its own conditions for people. Coherent society appreciates strong willed people, who are able to respond to changing environment and become successful. Moreover, it should also be said that the skills of team work are also needed for a...

The Brand Management Job: Skills and Functions

Introduction Brand managers work in a spectrum of industries. They endeavor to develop an easily recognizable image for products and services. Brand management mainly focuses on market segments that are likely to have the largest sales volume (Kotler and Denize 41). Therefore, brand managers focus on the most attractive market...

General Motors Company: Strategic Implementation

Introduction The following essay is concerned with the strategic implementation aspect of organization. The essay examines the strategic implementation of the General Motors Company where I work. The essay determines as to whether it is true that the implementation is the most difficult aspect of strategic management. The main objective...

Persuasive Business Messages for Product Marketing

Introduction Marketing a new product is often associated with significant risks as the product can be unpopular or even go unnoticed, the target audience can remain indifferent to it, and so on. However, the benefits of developing and marketing new products are also unquestionable as the ability to market them...

Coca-Cola Company: Strategic Management Process

Executive Summary The paper at hand is devoted to the analysis of the process of strategic management basing on the Coca-Cola case study. In the framework of the relevant study, such aspects as a mission statement, a vision statement and values were examined. The principle aim of this analysis resided...

Choice Hotels International Inc.’s Profitability

Introduction Choice Hotels International, Inc. (CHH) is a hospitality holding entity intent on acquiring variegated shares for its brands, including Comfort Suites, Quality Inn, and Sleep Inn (Fraser, 2012). This paper enumerates a detailed analysis of the CHH Inc. by way of outlining its size and growth, industry classification, vision,...

Bre-X Company’s Strategy in Indonesia’s Gold-Mining Sector

Introduction Bre-X Minerals Ltd forms part of Bre-X, a chain of Canadian-based companies. The Calgary-situation Bre-X Minerals Ltd struck gold in 1995. The company discovered not only the world’s largest but also the most valuable deposits of gold in the heart of the Borneo jungle in Indonesia. As a result,...

Alphabet Inc.’s Industry: Technology, Advertising, and More

Industry Overview Type of Industry Alphabet Inc. is an American-based conglomerate that emerged as a result of Google’s corporate restructuring in 2015 (Glowik, 2017). The term conglomerate refers to a corporation consisting of several unrelated companies, in which one business entity owns a controlling stake in other constituent members. In...

Railway Contributions to the Canadian Economy

Introduction Boasting a Gross Domestic Product (GDP) of more than $1.7 trillion, Canada’s economy is ranked among the ten largest economies of the world (Toly & Segbers, 2016). A combination of different forms of transport is largely responsible for this performance. The health of the Canadian economy is linked to...

Fast-Food Product Expansion in Middle East Market

Introduction Holt and Quelch assert that all organizations operate in environments that influence their ways of doing business either directly or indirectly (69). This claim implies that for successful colonization of new markets, organizations must look for strategies of dealing with issues such as political instability while considering the impacts...

Negotiable Instruments

Negotiable instruments are written legal documents that emerged in the thirteenth century in England (Ellinger, Lomnicka, & Hare, 2011). The documents function as unconditional orders for a transfer of a specific monetary amount. Negotiable instruments can take the form of checks, promissory notes, and certificates of deposit among others (Miller,...

Zara Company’s Business Model and Competition

Zara: Fast Fashion Case Study Founded in 1975 by Rosalia Mera and Amancio Ortega, Zara is the main brand the Spanish corporation Inditex Group, one of the largest retailers of clothing in the world. Described as “possibly the most innovative and devastating retailer” (Fraiman, Singh, Arrington, and Paris 270), the...

Richard Branson’s Leadership and Philosophy

Executive Summary Customers are the likely determinants of companies’ decisions to expand their product portfolios, re-engineer their existing products, and reinvent new product offers. The classical organizational theory holds that organizations should primarily deliver excellent product value to secure competitive advantage. However, this paper argues that Richard Branson places customers...

Cemex Company’s Effective Training Strategy: Enhancing Employee Skills and Performance

Abstract This paper deals with an effective training strategy at CEMEX. The strategy will cover such areas as customer service, technology, leadership, sustainability, communication, and special attention will be paid to diversity. The training will be held with the use of a constructivist approach and return driven strategy. Technology will...

Political Risks for Business in Fiji

Introduction Political risks are risks that occur due to the governments’ actions that have the potential to affect profitability or attainment of goals of a business (Kobrin, 1982, p.32). Generally, political stability or lack of it affects the viability of businesses to prosper in a given economy. Globalization and liberalization...

Employee Performance: Positive and Negative Factors

Introduction The extent to which employees in the service industry are able to fulfil expressive display needs at work is paramount in service performance (Grandey 2003). Firms will only succeed in delivering good service and maintaining positive customer relationships when their employees on the front line can keep their emotions...

Swarovski Company’s Marketing Approach

Introduction Companies that want to achieve their business potentials must be innovative and competitive. This approach will make it easier for firms to implement new strategies that can augment their competitive advantages (Rupini & Nandagopal 2015). Innovation supports the business objectives and goals of a company. Swarovski remains one of...

TerraCog Global Positioning Systems Company Challenges

Introduction TerraCog was an organization that successfully represented the private business sector of high-tech industry. It provided global positioning systems (GPS) and other similar products that were always of excellent quality, which attracted a wide range of customers. The organization had never had issues with the competitive advantage and remained...

Toyota’s vs. Coca-Cola’s Operations Management

Executive Summary The process of production is one of the most important practices in any organization. It should be managed in the most efficient way to assure the organization of production. Operations management is the process by which the production process is managed in an organization (Greasley 8). Some of...

Coca-Cola Company’s Business Strategy

Executive Summary The fundamental objective of the paper is to identify the primary business strategy employed by the Coca-Cola Company. Moreover, it seems significant to evaluate the strategy in relation to strengths, weaknesses, opportunities, and threats that were identified in accordance with Porter’s Five Forces. The company uses a modern...

Volkswagen Emissions Scandal and Brand Reputation

The Scandal When it comes to the types of fuel, the automobile preferences in the United States and Europe differ majorly. The cars powered by diesel fuel that produces the emissions of CO2 (carbon dioxide) are more popular in Europe, while the Americans prefer the vehicles running on gasoline that...

Organizational Concentration on Training and Communication

Creating a learning organization has been an anticipated attainment attributable to the concept that it offers a setting that will endorse discovering innovative notions in order to obtain information (Baker & Camarata, 1998). Learning organizations are founded on operative communication and constructing consistent relations within the framework of the team....

Lego’s Change Under Jorgen Knudstorp’s Leadership

Introduction Markets over the world are growing and becoming more complicated than yesteryears. Businesses face the challenge of expanding internal markets as they flex their muscles outwardly. Wrong decisions can easily lead to the downfall of a company. It is good to recommend that networking should go on in order...

Unilever Company’s Market Segmentation

Accessibility This is a vital factor in segmentation. Although the broader geographic segments have been widely targeted by internet traffic, it is usually necessary to market or promote goods and services to the targeted market in the most effective way. In other words, a business enterprise requires economic marketing of...

Blockbuster and Netflix Companies Comparison

Blockbuster and Netflix are two businesses that began operating within the same type of market – the movie rentals. At the same time, the two businesses functioned is completely different niches. Blockbuster worked through an enormous chain of brick-and-mortar stores where the clients could go any minute to choose and...

Cross-Border E-Commerce in China and Hong Kong

Abstract Hong Kong is increasingly becoming a major international business hub because of its strategic location in relation to China and its commerce laws and regulations. Improved technology is making it possible for e-commerce transactions to be conducted in this city. Massive amounts of goods leave China via Hong Kong...

Coca-Cola Company and Its Marketing Strategy

Introduction The Coca-Cola Company is the leading manufacturer of beverages, selling more than a billion units a day. Coca-Cola’s red and white logo is undoubtedly the most recognised trademark in the whole world. The company’s headquarters are located in Atlanta, and their beverages take on four spots on the top-5...

Commuter Cleaning Company’ Analysis

Commuter Cleaning is a company that will provide dry cleaning services to office workers who live in the suburbs of large metropolitan areas. Their specific target comprise of single men and women as well as married couples who both work in the office and have no time to go to...

The Global Campaign: Share the Happiness With Coca-Cola

The Coca-Cola Company is the world’s leader in producing sweet soft drinks. The company is a powerful market player that feels the latest trends in the modern market perfectly and makes skillful use of them. Hence, Coca-Cola’s recent promotion campaign is truly global as it targets different countries including Nigeria...

Conflict Competence in the Workplace

Conflicts can happen in any workplace. All employees, while occupying the same territory, may have different values and goals. However, it is important to remember that an establishment cannot work successfully with employees that have unresolved issues. Thus, the process of solving such conflicts is an essential part of one’s...

PESTLE Analysis of Waldron Roux Silberstein Xao Agency: Strategic Insights

Introduction This paper is aimed at examining the external environment of the advertising agency Waldron Roux Silberstein Xao or WRSX. It should be mentioned that this company interacts with various manufacturers or service organisations (Learning Dynamics 2011). Therefore, this work of this agency is partly dependent on the performance of...

Young Adult Consumers’ Motivations Understanding

Introduction Background information The results of the previous studies have revealed the growing trends in increased interests to dine away from homes. The increase in these interests translates to the diverse nature of today’s generation. Food and beverage outlets in most cases are frequented by young and sophisticated individuals. In...

Game Zone Company’s Market Characteristics

Please identify at least 6 competitive factors (factors that consumers consider in making their buying decision). Add-on from multi-media is a major competitive factor that enables game console to perform varied functions like an entertainment box. It can act as Mp3 player, plays high definition (HD) video disks, CD player,...

In-Depth Look at USC Program Marketing: Strategies and Outcomes

Background The University of South California (USC) intends to market the diplomacy program in China to draw more foreign students. This report presents a proposal on how the university can realize international strategic marketing. It is worth noting that educational institutions, like any other business, require financing for long term...

Regal Marine Company Strategies and Competition

Product life cycle explains the life of a product in a given market. This is done in relation to sales measures and various business costs. Products have a life cycle because they pass through various stages. This is in relation to sales and it implies that a product has a...

Global Strategies of Multinational Corporations: Insights and Analysis

Introduction There are many multinational companies in the modern world. However, they have not always been that popular. To become global, they implemented specific strategies that made their services or products important for people from different parts of the planet. The following paper is intended to discuss and identify why...

Motor Carriers and Freight Transportation Future

What Do Transportation And Logistics (T&L) Leaders Need To Do To Prepare For The Future Of Freight Transportation, Especially Motor Carriers? Transportation is one of the most important aspects of supply chain management. The existence of competitive transportation rates during the 1990s compelled many companies to develop supply chains that...

Lenovo Group Ltd.’s Operations and Information Management

Executive Summary The purpose of this paper is to provide an overview of operations and information management and related concepts. The description of operations and information management is informed by literature review. The influences made by operations management on different spheres are discussed. In addition, the researcher critically analyses the...

Talent Development Reporting Principles

Talent Development Reporting (TDR) principles represent a system of assessing the effectiveness of human resources. The internal reporting on the development of employees’ talents allows for monitoring the human capital’s progress and analyzing the effectiveness of the organization’s efforts with the focus on spent resources and provided training (Barnett &...

Richard Branson’s Organic Leadership

Executive Summary Richard Branson is one of the highest-profile billionaires in the world, and his status is a function of the development of a conglomerate of companies under the Virgin brand. His leadership style and the choice of organizational structure are quite unconventional compared to other companies in the contemporary...

J.P. Morgan & Chase’s Global Management Practices

Introduction The present report contains a thorough analysis of the practices of J.P. Morgan & Chase, a US-based financial service organisation, regarding its value proposition, the factors that influence it, such as its organisational structure, corporate culture, leadership style and the approach to customer service, and the delivery of excellence....

Todd McFarlane: Entrepreneurial Leadership and Innovations in the Comic Industry

A business environment has an incredible influence on the success or failure of startups; however, individual characteristics of leaders and their management styles are even more predictive of entrepreneurial outcomes. A story of Todd McFarlane, who founded several successful companies such as McFarlane Entertainment, McFarlane Production, and Image Comics, holds...

The Issues of International Staffing

The major focus of this research paper includes the issues of international staffing. With the development of globalization, many businesses begin to expand and hire people from abroad. Also, technological advancement drives fast progress in many industries forcing the most active competitors to seek better resources and practices (Thoo, 2013)....

Transformational Leadership and Management

The topic of leadership development within organisations has become high on the agenda, as businesses need to become more competitive. Nevertheless, there is no clear answer to the question of what makes a good leader. While some think that effective leaders are born, others think that it takes experience to...

Creating Customer Engagement: Marketing Strategies

Introduction The need to establish closer relations with clients has forced many companies to adopt new marketing strategies. Many of these organisations lay stress on the importance of customer engagement which is often critical for the sustainability of many firms. Some business consultants such as Richard Sedley define this concept...

Financial Analysis of Verizon Communications Inc.: Key Insights and Trends

Introduction Branded as “Verizon”, Verizon Communications Corporation is an American company that specializes in providing broadband and telecommunication services. The company trades its stock on the NYSE but the incorporation was done in Delaware (Verizon, 2014). Summary of operations The company employs more than 176,000 people and obtains revenue exceeding...

The Mount Rundle Hotel’s Customer Service Issues

Symptoms The confrontation between the customer and the hotel management, in the case of the Mount Rundle Hotel Banff, is a sign of service failure. Several symptoms show the existence of a customer service failure. The symptoms can broadly be classified into three. The first category is the lack of...

Labor Productivity and Human Resource Management

Introduction Labor productivity is one of the most important quality indicators of the work of any enterprise, and one of the main criteria affecting this index is the level of human resources management (HRM). Competent work of leadership in relation to this policy allows significantly improving the existing results of...

Hennes & Mauritz Marketing Tactics: Strategies for Retail Success

Introduction Hennes and Mauritz (H&M) remained above its competitors in the clothing industry in terms of profitability and satisfaction of customers. H&M chain store successfully used components of marketing mix to increase overall sales of its products. In order to attract low-income earners to this scheme, the company kept the...

Chile’s Copper Mining Industry and Business Ethics

Introduction Organisations need to operate as good corporate citizens. Corporate Social Responsibility (CSR) is pegged on the idea that businesses have charitable, honourable, and decent errands to play while at the same time guaranteeing returns to shareholders. Companies that operate in Chile mining industry can gain a lot when they...

The Importance of Strategic Management and Planning

Abstract The following paper is devoted to strategy, strategic management, and strategic planning. The paper outlines the abovementioned notions, which constitute the baseline for strategic management as a whole, and discusses the importance of strategic management in business. The traits of effective strategies are outlined and some relevant examples are...

Airline Industry in the UAE: Role of Supply Chain

Introduction Background information Both domestic and international airline companies dominate the airline industry in the UAE. The industry plays an important role in the UAE’s economic growth. The sector generates over AED 32 billion, which represents 26% of the UAE’s Gross Domestic Product [GDP]. The industry creates approximately AED $13.5...

Radio-Frequency Identification Metrics in Transportation

Radio-frequency identification (RFID) is a system for tracking and tagging objects, in a manner not dissimilar to barcodes. The information is stored in the tags through the use of electromagnetic fields and does not require line-of-site for the reader devices to scan them, unlike barcodes. This provides more freedom of...

Comparing Accounting Standards: IASB, GASB, FASB, and SEC

Abstract This paper compares and contrasts the process of accounting standard-setting and financial statement presentation among different accounting regulatory agencies in America. The key focus is on the SEC, FASB, IASB, and GASB because they are the main regulatory bodies in America. Comprehensively, this paper shows that these regulatory bodies...

Seven-Eleven Japan’s B2C E-Commerce Strategy: Benefits & Plan

This recommends the focus on benefits that can be obtained due to Seven-Eleven Japan Co. Ltd. partnership with the prominent Japanese companies for the creation of the biggest business-to-consumer (B2C) e-commerce Website. In this way, it is critical to develop a strategy to make the targeted market buy on-line regardless...

Innovation and Marketing: Main Aspects

Introduction Creativity and innovation are essential for the enhancement of organizational performance and is a vital ingredient for long-term sustenance. The process of generation of a new and innovative idea is a way of creation of competitive advantage for people within the organization. Studies in the area of creativity and...

Ethical Misconduct in Law Firms: Case Studies of Lee and Li’s Practices

Identification of problems The given case study revolves around the problems of the Lee and Lis firm which appeared because of the rude interference in its traditional functioning of one of its workers. Being founded in 1953 in Taiwan as the law office, the firm managed to guarantee its blistering...

DHL Company’s Strategic Information Systems

Introduction Organizations have numerous activities that run concurrently, and the synchronization of these activities is necessary to enhance their efficiency and effectiveness, organizational communication being one of the greatest pillars of success (Hussain 2008). Changes in the principles of efficient organizational communication have been drastic. Recent developments in addressing team...

Sanford Sandwich Company Business Plan

Executive summary Sanford Sandwich Company is a newly formed business that deals with the production of the finest sandwiches manufactured with natural ingredients and the best bread. I hope to establish a dependable big following by providing tasty and fresh sandwiches produced from local ingredients available. The ingredients will be...

Judgment in the Decision Making

Introduction Whenever faced with a decision, an individual believes in weighing the facts in an objective manner in order to make a rational and well-informed decision. In such incidences, an individual requires careful judgment although scientists suggest that one gets influence from internal biases. Different Businesses adopt varied mechanisms to...

Henderson Printing Company: Effective Management

Introduction The existing compensation system at Henderson Printing seems to be working properly, as all employees know how to maximize their annual bonuses. Even though it is not described in the company’s statute, the system is helpful for improving overall employee performance and increasing productivity because people know that their...

Unions in Modern Society: Their Role, Operations, and Impact on Workers

Summary of Labor Relations Principles Workers’ unions refer to groups of employees who are united by a common purpose of negotiating for better working conditions with employers. Unions emerged in the 1800s, with the primary objective of fighting oppression in the workplace (Compa, 2014). In the recent past, such unions...

Pandora Internet Radio and Unprofitable Clients

The dotcom bubble grabbed headlines in the latter part of the 20th century. It became apparent to many people that not every start-up that bore the Silicon Valley label can be considered as a fail-proof business venture (Fox 39). But aside from the failed businesses associated with Internet start-ups, another...

General Motors’ Operations Strategy and Value Creation

Nowadays, General Motors is a widely known corporation, which has the offices and services present in the different parts of the world. The company was established in 1908, and since then, it aims towards the constant innovation and development of the new products (Pelfey, 2006). Today, it is present in...

Coca-Cola’s Consumers’ Awareness About Sugar

Consumers’ behavior has a strong impact on the marketing sector. One of the most vivid examples, in the relevant context, is Coca-Cola’s case. Thus, according to authoritative sources, the company has recently faced a challenge due to the growing concern about sugar content and obesity problems in the society. As...

Broadway Café: M-Coupons Usage

Introduction The need for direct and targeted market communications has led to the increasing use of mobile phones to relay marketing messages. Due to its personal nature, the mobile phone provides an effective way of reaching customers (Dickinger & Kleijnen, 2008). The most common means of mobile marketing involves the...

Game Zone Company’s Analysis

Game Zone is a company that offers a unique opportunity for video game enthusiasts to frequent a place of a welcoming and pleasant atmosphere. Game lovers will enjoy a possibility to play any video game prior to its purchase. Moreover, Game Zone provides an excellent opportunity to find other video...

Socialization of People with Disabilities in the Workplace

Executive Summary Organizations have varying perceptions of disability in the workplace. The study discussed in this paper was undertaken in 15 organizations with a view of investigating their views on people with disabilities. It was undertaken in employment sectors that included education, production, companies, local governments, and small and medium...

Accenture Consulting Services’ Strategic Information Systems

Introduction Strategic information systems (SIS) are structures developed in response to the business initiative of a given company. The networks play a number of roles in contemporary organisations. According to Newman (2006), the primary purpose of the system is to give organisations a competitive advantage over its rivals in the...

Food Truck Business Strategy, Resources, Management

The business goals and objectives of the company Goals describe a roadmap that helps a business to achieve its agenda. Objectives are the actions taken to achieve these goals. A business with clear goals and objectives has a guarantee of getting good returns and fulfilling customers’ needs. The goal of...

Ethical Oil: Comparing Canada’s Oil Sands to Nigeria’s Crude

Introduction Oil is the most important energy source in the world and it sustains modern life as we know it. Maugeri (2006) declares that it is the most vital resource of our time and it provides the energy needed to run industries and power homes. For this reason, nations that...

Valentino: Master Couture Exhibition Promotion Mix

Executive Summary Picking the right marketing manner is not an easy task, especially in the realm of haute couture, and it gets even more complicated as the person at the helm decides to set an exhibition, since the latter is considered a completely different promotion method. However, the above-mentioned does...

Delta Airlines: Kotter’s Change Management Model

Delta Airlines Delta Airlines is one of the leading US companies in the industry. It has a well-established culture and a customer-oriented approach (Sullivan, 2013). The company’s employees are motivated and well trained. Nonetheless, this appears to be insufficient in the highly competitive and rapidly developing industry where new entrants...

Elon Musk’s Entrepreneurial Performance

Introduction “Entrepreneurship is simply a matter of luck, being in the right place at the right time.” This quote relates to entrepreneurial performance-based on sheer luck against other ingredients of success, such as talent, education, training, hard work, and skills, among others. To this end, it is a problematic statement...

HazMat Emergency Response: Standards & Procedures

HazMat emergency response includes the procedures and regulations that are aimed at the treatment of those who were exposed to contamination with the hazardous materials. The emergency standards, such as HazWOPER, are necessary at the workplaces in the industrial or chemical organizations where employees face significant risks of being exposed...

Kellogg Company’s Approach to Incorporating Diversity

Kellogg’s Approach to Incorporating Diversity: Research Paper Diversity in the workforce is discussed as a necessary condition for multinational companies that are oriented to preserve their leading positions in the world and to address the globalization trends. To succeed in developing the multinational company with the productive workforce and efficient...

The Creative Industries of India and New Zealand

Introduction In the current times, creative industries had become imperative contributors in the economies of any state. It is for this reason that regulatory bodies and governments have started to support creative industries so that yield of the industry can be utilized to the fullest. Creative industries not only contribute...

Autocratic, Consultative, Group-Based Leadership

Autocratic leaders use readily available information to make decisions without involving other people. In certain cases, leaders utilize the limited input provided by team members but do not involve them in decision-making. The little input involves the supply of information that could help the leader in making decisions. Two classes...

Processing and Information Systems Role in Supply Chain

Introduction With complexity in the nature of the environment in which business activities operate, it has become a necessity to integrate various aspects of technology in the operations with the main aim of attaining efficiency, effectiveness and economy as well as being at per with the competitive business world. Information...

Acer Group: Corporate Strategy and Challenges

According to the Acer group website, in 2006, Acer had 5,300 employees working for them in over 100 countries worldwide. Open employee communication among employees is encouraged which not only allows the company to understand employee concerns but also helps employees to find common ground and build lasting relationships. The...

JCB Company’s Corporate Performance Management

JCB’s Strategic Initiatives and Decisions The impact of the global recession and JCB’s strategic initiatives on the accounting performance of the company The global recession that started in 2008 had devastating impacts on many companies. Before the recession, JCB had witnessed rapid growth in its portfolio. The company achieved a...

Cultures in a Polish-U.S. Joint Venture

Introduction Cultural distance influences the efficacy of management approaches in different cultures. The differences affect aspects such as negotiations and conflict resolution, which form part of business processes such as mergers and acquisitions, and labor negotiations (Metcalf, Bird, Peterson, Shankarmahesh & Lituchy, 2007). This paper evaluates the differences in culture...

Enhancing Management Practices: Insights from Ford Company’s Approach

Introduction Organizations today strive to etch a commanding global presence. Many of the multinational companies, though having significant global presence, are not equally aggressive in their global strategy. Globalization today has become a necessity for sustenance for most organizations and firms strive to fulfill this obligation. The effectiveness of management...

Analysis of Lamprell and NOV in the Middle East Oil Industry

This paper aims to thoroughly discuss and analyze 2 of the Middle East’s biggest players in the oil and gas industry. Lamprell and National Oilwell Verco’s operations will be one of the main topics together with the challenges both companies face in the ever-changing marketplace. Another topic that will be...

Business Administration Students’ Main Concerns

Introduction In the recent past, the number of students enrolling at institutions of higher learning has dramatically increased in line with the shifting expectations in the job market. However, of concern is the fact that many of these students enroll into disciplines and courses they have scant information about, leading...

US Economy and Its Impact on Transportation and Logistics

Introduction The US economy and transportation and logistics management are intertwined. A strong economy makes the management of transportation and logistics more effective. Quality transportation and logistics management results in a strong financial system. After years of recession, the US economy is gradually recovering. Indeed, the fluctuation in the economy...

Dell Company Logistics and Supply Chain Management

Case of Dell: Quick on Its Feet Summary Started in 1983, Dell grew to top the charts of the most successful IT companies in the 2000s (Our history, 2015). The success of the company can be attributed to the factors such as its innovative approach and the adoption of the...

How Businesses Wanted to Advertise Their Products for Competitive Edge

Critical success factors, resources and capabilities There are several concepts that are useful for explaining the ways in which companies can gain a competitive advantage over other enterprises. At first, one should mention critical success factors. They can be defined as the essential elements or prerequisites that are vital to...

International Company Strategy: Enhancing Web Reservations for Global Reach

Introduction The rapid growth of Web Reservations International (WRI) can be viewed as an example of how technologies can transform a certain area of economic activities. In this case, one should speak about the budget youth and independent travel market which passes through the period of rapid development (Savills World...

Hardees Restaurant’ Commercial Marketing

Companies use critical and creative advertisements to influence the perception of the targeted clients through consistency in appeal to emotion, credibility, and logic. Primarily, the Hardees Restaurant has creatively used the element of sex appeal to advertising its Buffalo blue cheese burger through a renowned celebrity. Through the use of...

Walt Disney Parks and Resorts: Industry and Strategic Insights

As an object of my future economic research, I have chosen Walt Disney Parks and Resorts Worldwide, Inc. (WDP&R). It is a subsidiary company of a larger corporation, The Walt Disney Company. Type of Industry Walt Disney Parks and Resorts operates in the amusement park industry and is closely connected...

Management Control System Design

Management control system refers to the initiatives launched and implemented to ensure that human resources produce the best outcome for any given organization (Merchant 2012). Operational and Strategic Activities of Macquarie University Macquarie University operation and strategy can be evaluated by examining the motivation of the employees, the culture, training...

Decision Making and Its Impacts on the Company

There is no use denying the fact that we live in the age of great changes and blistering development of various issues. The fact is that nowadays technologies and society go along, introducing new phenomena and issues that change the traditional patterns. That is why, if a person wants to...

PharmaCare: Ethical Issues in the Pharmaceutical Industry

Introduction Life, health, and medicine are intertwined, and the pharmaceutical industry has played a leading role to confirm this assertion. The pharmaceutical industry has supplied drugs that have saved millions of people, cured various chronic ailments such as cancer, and helped in controlling diseases such as HIV/AIDS. However, the industry...

Matte Company Strategic Supply Chain Management

Introduction and Company Background Though often underrated, the toy industry has been striving in the global economy environment surprisingly well, and Mattel, Inc. is a graphic example of the phenomenon under analysis. Founded in 1945 by Harold Mattson and Elliot Hardner (Mattel history 2015), the organisation has grown into a...

Nike Company Change Techniques and Decision Making

Changing Decision Making and Introduction of New Products at Nike Nike’s downfall started when the managers developed the feeling that their decisions were final and correct with regards to the operations of the company. However, deteriorations in market performance forced the management to acknowledge the need to change how decisions...

External Audit: Purpose, Role and Drawbacks

External Audit and Its Role in Large Companies The purpose of external audit and its role are not well understood yet. Although it does have the drawbacks, such as confidentiality issues or audit failures, those are rare; besides, external audit brings many advantages to large corporations and their stakeholders, which...

Amazon Company Performance Evaluation

The main purpose of evaluating a company’s performance is to determine the efficacy of organizational strategies, determine the progress attained with regard to attainment of goals, and provide feedback that can be used to improve performance (Attorney, 2007). Feedback obtained from evaluation is used to improve decision making and streamline...

Motivational Aspects Impact Leadership Style and Performance

The question of whether a leader’s motivational aspects have an impact on his or her leadership style and performance has been subjected to substantial empirical exploration by scholars and practitioners for several decades now (Ellemers et al., 2001). In this paper, I make an attempt to deepen the understanding of...

Wal-Mart Stores, Inc. Leads in CSR Principles Implementation

How has Wal-Mart Stores invested in and assessed its corporate social responsibility? Where has the company invested? Wal-Mart Stores, Inc. is unanimously considered not merely an organization with a rigid set of CSR principles, but the company that sets an example in CSR principles implementation. Wal-Mart has taken CSR to...

The Bulk Agri-Commodity Logistics Chain Contamination

The breakdown of relationships between members of the noodle wheat supply chain occurred due to the contamination of the product and import refusal that entailed operational and financial losses. Of course, contamination is more than just a rude mistake made by the suppliers, as they knew about the norms regarding...

The Trump Hotel Annual Report Analysis

Introduction Donald J. Trump started Trump hotels in 1997 as Trump and International Hotel and Tower in 1997. The hotel was a 52-story building used as residential. The other hotels opened later include Trump International Hotels and Tower Chicago, Trump International hotel Las Vegas, Trump International New York, Trump Ocean...

Apple Computer Inc.: Maintaining the Music Business

Apple Computer Company is an organization that deals with electronic goods (Apple,, Inc., 2012). While promoting its products, Apple Computer, Inc. has expanded its market globally (Apple, Inc., 2012). Recently, because of its popularity and success in the market, Apple Computer was rated the largest publicly traded firm in the...

Herfy Company Marketing in India

Company background Herfy is a food company located in Saudi Arabia where it has managed to become a household name given its success and popularity in the region. The company has been in existence for over three decades having been established in 1981 (About Herfy, 2010, p.1). Herfy was co-founded...

Consumerism in the Article “Why Stuff Is Not Salvation” by Anne Quinden

Introduction The process of creating an exposition can be compared to creating an artwork. It demands just as much inspiration and effort and takes nearly just as much time to come up with. There are certain rules for setting an exposition; however, breaking these rules does not mean devaluing the...

The Organization of International Business

If you’re looking for information on the organization of international business, look no further. In this sample paper, you will find all about international business organisation management explained. Introduction International business encompasses commercial transactions that take place between two or more countries which involve multinational corporations. International business requires the...

The Concept of Change and the Change Strategies

Unplanned Change vis-a-vis Planned Change Expound upon the concept of change, delineating distinctions between change that is unanticipated, crisis-oriented and reactive and change that is planned, intentional and proactive. Planned changes are those that are made intentionally in organizations or groups. Planned changes are purposeful and serve specific and discussed needs...

Reliability and Character-Based Trust in Customer Service

To develop proper relationships with customers, companies have to create trust. Clearly, employees have to meet customers’ needs and provide all the necessary assistance and support. Services provided have to be timely or else the customer will address another company. Researchers note that reliability and character-based trust are essential for...

Ruth’s Chris Restaurants SWOT Analysis

Ruth’s Chris steak house is a worldwide series of chic restaurants. Diverse schedules have positioned Ruth’s Chris amid the greatest restaurants in the United States. The company runs in close to 80 places, together with four others in Mexico and around two in Taiwan. More than half of the restaurants...

Amazon Company’s Customer Service

Why Did Books and CDs Sell Successfully Online Immediately While Many Other Products Took Some Time to Sell Online? It is easier to sell such items and books and CDs online because these goods have fixed contents. If one goes to an e-store to purchase a book, they are likely...

Holistic Management Strategies for Addressing Client Issues in Healthcare

Holistic approach in responding to clients issues is fundamental in ensuring that one can help the client solve issues in a comprehensive manner. This paper seeks to summarise the holistic response to client issues. The Client/Worker Relationship This relationship starts with communication. Workers should be warm and genuine towards clients....

The Coca-Cola Company’s Diversity Management

Coca-Cola is a universally well-known brand. The parent company based in Atlanta Georgia produces a concentrate, which it supplies to bottlers all over the world. The company’s threefold mission is, “to refresh the world, to inspire moments of optimism and happiness and to create value and make a difference” (The...

Google Company Workforce Diversity Policy

Google is one of the most famous multinationals in the world. It operates in over 50 countries worldwide (Google Inc, 2015). Google provides a wide range of products and services in the sphere of IT technology (including development of applications, devices and so on). The company was founded in 1998...

Xerox Company Profile and Overview

Company Profile Xerox Corporation is an American company founded in 1906 as Haloid Company. The company began as a manufacturer of photographic paper and equipment. Joseph Wilson inherited the “business from his father who was the founder of the company and propelled it to new heights” (Patnaik 47). Wilson signed...

Organizational Burnout of Employees

Burnout is one of the major reasons for the high rate of turnover in organizations (Childs & Stoeber, 2012). Clearly, companies have to operate in the highly competitive business world in quite difficult conditions, since such resources as funds, technology, human resources and so on are quite scarce (Childs &...

Organizational Change Capacity Concept

Navigating and Facilitating Change At workplace, change is not only necessary for organizational progress, but also inevitable bearing in mind that the prevailing external and internal environments keep on changing continuously. As such, changes must be implemented in a manner that does not disrupt and affect the smooth running of...

Wolf Motors Supplier Relationship Restructure: Urgent Need for Change

Recommendations There is urgent need for Wolf Motors to restructure its supplier relationship process. To begin with, the management at Wolf Motors should strive to offer a large selection of automobile parts to customers. This implies that the automobile company should seek additional supplier sources for vehicle parts that are...

The Commonly Used Expatriate Compensation Strategies

Introduction Globalization is gaining more and more impact on institutions ranging from small companies to multinational corporations. The shrinking of international boundaries among enterprises and their markets has made it necessary for institutions to come up with the possible strategies for dealing with the demands of such diversification. The element...