Personal Philosophy of Entrepreneurial Leadership

Introduction The highly competitive business environment has made leadership an integral part of today’s organizations. As Esmer and Dayi (2016) define, leadership generally refers to the process of influencing workers of a corporate so that they can pursue and achieve organizational goals. Thus, leaders must make thorough decisions by crafting...

Factors Contributing to the Gender Pay Gap in the UK

Introduction The pay gap in terms of gender is the difference in the average salary between men and women. This gap is determined based on employer payroll data for each year, and it is calculated using a straightforward and cost-effective solution (“Gallagher,” 2021). The calculations include the needed reporting information...

The Nokia Company’s Strategic Thinking Models

Nokia is a large global company that focuses on information technology, telecommunications, and electronic devices. The mill operation that eventually became Nokia Corporation was established in 1865 (Bhalodiya & Sagotia, 2018). Nokia emphasizes respect, accomplishment, renewal, and taking on new challenges as pillars of the company’s culture. These principles serve...

“The Business Case for Working With Your Toughest Critics” by Bob Langert

In his TED talk, Bob Langert (2019) discloses the stories from his time working in McDonald’s management team – about how he, together with environmental activists, implemented changes to make the company more sustainable. Nowadays, environmental initiatives are a global trend that is rapidly gaining momentum and changing the work...

Research, Problem Solving and Business Reporting

Strategic and Operational Strengths and Weaknesses Table 1: Strategic and Operational Weaknesses of Organizations Strengths Weaknesses Apple Strategic Apple is the leading technology innovator due to its ability to produce its hardware, software, and other products. The company has earned a high brand reputation across the globe. Apple has long...

The Role of Business Ethics in Insurance Companies

The concepts of morality, ethics, and culture of behavior are usually attributed to the field of non-economic relations between people. To some extent, they are associated with official relations, usually tied to service in government organizations. Meanwhile, it is exactly the entrepreneur who needs the image of an honest, deeply...

Analysis of Alphabet and Google Companies

Introduction It is not surprising that the majority of companies gradually develop their own systems of management which correspond to their needs and missions. Thus, it becomes interesting to study different companies in order to discover certain unique practices and tools they employ to improve their performance. Alphabet, the parent...

Cinematography and Animation Courses in Nigeria

The current situation with cinema in Nigeria is the most promising public sector of the entertainment industry. The film industry is the second-largest globally in terms of the number of films produced while contributing significant percentage shares to the national GDP: in 2016 alone, there were about three (Etuk, 2020)....

4th Armored Brigade Combat Team Leadership

Introduction Inadequate leadership in 4th Armored Brigade Combat Team (ABCT) has compromised the safety of service members and created conditions that do not allow them to properly recuperate. Unable to receive help from the senior officer, lower-ranking officers have to deal with overstressed subordinates, dissatisfaction, and even unlawful behavior, whereas...

Leadership of a Priest: Interview Experience

Introduction Leadership is required in all spheres where some people bear more responsibility to lead others. The choice of a specific behavioral model depends on the context and what qualities and skills a leader and subordinates have. I decided to interview a priest from a local church via Zoom to...

Financial vs. Managerial Accounting Differences

Accounting gained popularity across different industries, with financial (FA) and managerial accounting (MA) being the two major types. According to Accounting Stuff (2019), the former reports “entity’s financial transactions” to extant and prospective creditors, lenders, or investors (2:04). Meanwhile, the latter communicates financial analyses to the administrators “to assist them...

The Disney Company’s Strategy Assessment

Company Strategy The Disney Company is an international multimedia conglomerate produces many different types of products and services, primarily in the entertainment sphere. The company HQ is based in California, although most of the organization’s business is done both around the US and overseas (“Walt Disney”). The biggest markets for...

Hiring and Recruitment Plan for XYZ Company

Introduction The operation manager is a fundamental part of the managerial team that supervises high-level duties such as talent attraction, the establishment of training standards, the production of goods, and providing services. According to Akmal et al. (2022), operations manager analyzes and improves the organizational processes, while working on the...

The Lenovo Firm’s Supply Chain Management

It goes without saying that high-quality customer service plays an immeasurably important role in the company’s stable growth and development. In the present day, Lenovo manages one of the largest and highly complex global supply chain networks with more than 30 manufacturing sites and 2,000 suppliers across the globe aiming...

Amazon.com, Inc.: Digital Marketing Strategy

The Company Amazon.com, Inc. is the e-commerce company chosen for this digital marketing acquisition, conversion, and retention strategy analysis. Amazon.com, Inc. is a multinational e-commerce company currently operating in multiple industries by offering e-commerce, cloud computing, artificial intelligence (AI), and digital streaming services (“What We Do,” 2022). The rationale for...

Avellin in Passenger-Car Motor Oil Market

Introduction The business under analysis is Avellin, a brand focused on industrial materials and automotive products. Avellin sells “resins and adhesive technologies,” as well as “lubricants and other automotive care products to commercial and consumer markets,” while passenger-car motor oil (PCMO) sales constitute its primary revenue and profit (Quelch &...

Pepsi Co., E-Commerce and the Protection of User Information

About Company Pepsi Co. is an international corporation that has distributed its products worldwide and gained recognition. They started producing and selling soft drinks that helped people survive the heat and served as an excellent addition to a delicious meal. The company also made snacks such as Lays, Doritos, and...

The Bvlgari Company and Brand Analysis

The Brief History Bvlgari is an Italian brand with Greek origins that has captivated the world. The company’s founder, Sotirios Bulgari, was born in 1857 in a small village in the Pindus mountains in northern Greece. For generations, the area was renowned for the art of silversmithing and craftsmanship that...

Case Study About Pizza Chains

Pizza Hut uses a price skimming policy to vary their prices and make them flexible. It might be appropriate to say that their pricing is one of the most flexible in the pizza market. In addition, Pizza Hut offers combined sets, where you can get a dessert or other tasty...

Amazon: Summary of the Company’s Products and Services

Amazon is one of the globe’s most influential corporations trading all categories of goods and services over the internet. The organization is known mainly for its online shop, but in pursuit of growth, the company has begun to dominate more than e-commerce (Arnett et al., 2018). Three years after its...

The Lake Side Restaurant Business Plan

Businesses are a cornerstone of localized communities in a challenging socio-economic situation. The restaurant business promotes regional employment development, benefits local farmers as their agricultural products are purchased, and retains customer money in the neighborhood. This is a business plan for a restaurant preparing and serving meals and beverages to...

Ethical Marketing: Sex Workers

Virtue ethics is a general classification for ideas that emphasize the significance of personality and virtue rather than fulfilling one’s duty or acting to get successful outcomes. Most virtue ethics ideas are based on Aristotle’s definition of an ethical person as someone with perfect personality characteristics. This philosophical approach could...

Business Administration as the Best Major

Argument The thesis argument of this persuasive essay will be that, despite some people’s opposite opinion, business administration is truly one of the most interesting, promising, and best majors for young students. Having experience studying in business administration course, it will be easier to present qualitative judgment about the strengths...

Boston Beer Company’s Strategy to Join the Light Beer Market

Boston Beer Company (BBC) is faced with a critical decision that will potentially impact its operations and sustainability. BBC’s penetration into the light beer market should be based on its past, and current market positioning, and prospects. The company has primarily operated in the craft beer sector and has proven...

General Electric Capital and the 2008 Financial Crisis

Introduction General Electric (GE) is a multinational corporation that operates in multiple industries including energy, home and business solutions, financial services, and technology infrastructure. Formed in 1878 as an electricity company, the corporation has since expanded its operation into various sectors spanning over a hundred countries (Hoffman, 2013). Its profitability...

Integrating Triple Bottom Line in Organization

To identify the efficiency and quality of a business, management usually prioritizes either helping people or generating revenue. It is incorrect to evaluate the results by only one criterion since this will not allow the evaluation of the place of business objectively. Financial indicators will only talk about the revenue...

Ades Cash & Carry Ltd: Corporate Strategy

Introduction Small and mid-size firms (SMEs) have sales, assets, or a particular percentage of workers below a predetermined range. Each country defines a small and medium-sized (SME) firm differently. Specific size criteria must be satisfied, and the business sector is also frequently considered. The European Union (EU) defines a small...

Ethical Communication in Comcast Corporation

Introduction Business ethics involves a set of ethical and moral beliefs that enlightens the conduct and undertakings of an organization and its workforce. Ethical standards and principles help to define a company’s goals and values that guide the day-to-day business activities. Organizations need to observe ethical conduct in business communication...

The Impact of the COVID-19 Pandemic on the Standard Chartered Bank

Introduction Standard Chartered is a Public Limited Company based in the UK that provides financial services for people, corporate clients, and treasury services. The company primarily operates in the Asian region, the Middle East, and Africa, despite its headquarters being located in London. The bank has had a long story...

Employees Retention Issue in Business

Introduction Workforce retention refers to an organization’s capability to handle employee turnover, or the percentage of employees who leave their jobs, deliberately or accidentally, within a set period. Employee retention has a profound influence on an industry’s profitability and performance. For most firms, staff turnover, or the degradation of firm...

Amazon’s Online Marketing Strategy and Brick & Mortar Retail

This paper responds to the questions regarding online firms such as Amazon and brick-and-mortar retail stores. The paper looks at the specific advantages of Amazon over brick-and-mortar retail stores. The answers include brick and mortar retail stores’ responses to the online shopping competitors. The possibility of an “even playing field”...

John Kotter’s Eight-Stage Model: Benefits for Management

Executive Summary This report explains the role of management in forming a strong team in terms of its evolution and current state. As the contemporary models of leadership suggest, successful teams operate in a spirit of unity and shared vision instead of imperative assignments from the management. One of the...

The Structure of the LinkedIn Profile

On my LinkedIn profile, the key abilities, achievements and experience are emphasized. I strived to provide the most complete and thorough information that will allow to efficiently and quickly assess and contact me in the event of interest in my professional qualifications. The headline I’ve provided is a short introductory...

The Shake Shack Firm’s Digital Marketing Audit

Executive Summary In this digital audit marketing report, I have applied the 7Cs framework to Shake Shack, an American chain of fast-food restaurants. I focused on revealing strengths and weaknesses in the following aspects: corporate culture, convenience, competition, communications and content, consistency, communication, and customer journey. I have examined Shake...

Microsoft Corporation: PEST and SWOT Analysis

Background Today, Microsoft Corporation is a world leader in software production, provision of services, and Internet technologies for personal computers and servers. Over the years, the company has experienced ups and downs but was able to overcome the crisis and keep the bar of the leader in the development of...

Digital Transformation in Automotive Industry

Objective: This paper addresses the impact of today’s technology, digitization and transformation on the automotive industry leadership and security. Digital transformation development is the core success of automotive industry. Its power positively impacted industrial automation, operating cost, customer services and logistics, financial modelling and forecasting. The goal is to review...

Use of Teamwork in Organizations

Introduction Teamwork in organizations involves taking collective actions at all levels at the workplace to ensure collaboration. Cooperation is in contrast to the concept of individual effort that is devoid of collaboration amongst members of a workplace. Teamwork insists on ensuring that all members of the workplace are put into...

Systematic and Unsystematic Risks and Venture Capital

Systematic and Unsystematic Risks A company’s activity is always associated with a specific set of potential risks. The term is defined as “the potential of losing something of value,” and there are two categories of risks: systematic, which are associated with the vulnerability to various events that can negatively affect...

The Skyward Loyalty Program of Emirates Airline

Introduction Emirates Airline has developed an award-winning loyalty program alongside Flydubai. The intention is to change how customers experience the world by offering them a chance to win miles when they purchase tickets and deciding how to spend them (Emirates, n.d.; ALL, n.d.; Saleh, 2021). The customers earn reward miles...

Business Plan for Landscaping Business OneEarth

Introduction OneEarth will operate as a sole proprietorship offering landscaping services to suburban communities in Oregon. The sales strategy will entail initial personal selling to create brand awareness and elicit referrals. Later, media advertisements will be used to market the business beyond Oregon. OneEarth will achieve a strong competitive position...

CVS Pharmacy’s Strategic Plan of Expansion

CVS Pharmacy is a company selling medications and providing the population of the USA with health services, having more than 1000 retail clinics and nearly 10000 drug stores in America. It has online branches and a crucial digital presence in the USA. The strategic plan of this firm includes opening...

Bright Eyes Daycare’s Business Plan

Executive Summary Bright Eyes Daycare aims to prepare its students to prosper as young leaders of the future generation by combining an entire competency-based curriculum tailored to children with enhanced first-class childcare services. Bright Eyes will offer after-school tutoring and extracurricular activities such as gymnastics, arts, dance, craft, and theatre...

The Business-Level Strategy of Starbucks

The Starbucks coffee shop chain is ubiquitous and one of the fastest-growing food and beverage companies. Starbucks was founded in 1971 by two passionate coffee lovers. It was planned to create a company to purchase coffee beans, roast them, and sell to other companies at the initial stage. Starbucks is...

Tenzing Energy Drink’s Price and Distribution

Tenzing Natural Energy Tenzing is a purportedly natural plant-based non-GMO energy drink. The company was started by a Dutch businessman who was a former Redbull marketing executive. It is marketed as a recipe inspired by the brew of Himalayan climbers with a triple hit of natural caffeine, vitamin C, and...

Albert and Whetten Revisited Article by Whetten

Being relatively close to CI definitionally, organizational identity (OI) relies on the actual understandings and claims of employees pertaining to the organization’s unique character rather than being built upon the organization’s expressions of its desired identity. As a theoretical concept, OI is carefully addressed in an article by Whetten (2006)...

Rolls Royce’s Marketing and Branding

Global Marketing The Rolls Royce marketing strategy promotes the sale and promotion of a trademark, one brand worldwide in compliance with a unified marketing policy, strategy and marketing tactics. The company’s divisions and representative offices are located in 39 countries around the world. Consumer Behaviour Consumers of Rolls Royce automobiles...

Ethical Use of Power, Influence, and Politics to Get a Promotion

In the competitive job market, most view politics, influence, and power from a negative perspective. However, we have to learn how to apply the concepts ethically in our workplaces to achieve our goals. Power to facilitate promotion can be acquired by ensuring outstanding productivity. In essence, one must ensure that...

Professional Relationships in Healthcare

Successful professional relationships are essential to working effectively in healthcare settings. Relationship-oriented work is a personalized approach to maintaining a positive climate within the organization. Professional associations include team members, colleagues, other professionals, and people who need treatment. Thus, the State’s professional attitudes require physicians to have the professionalism and...

Analysis of Costco Wholesale Company Ratio

Introduction It is important to note that the performance ratios of a company play a critical role in assessing and monitoring the overall validity of the organization as a business enterprise. The given analysis will primarily focus on evaluating the financial condition of Costco Wholesale Corporation on the basis of...

Consumer Decision-Making Process

Consumer behavior, as well as factors influencing purchasing decisions, is what the marketing strategy of most companies is based on. The purchasing decision-making process includes several stages: problem recognition, information search, alternative evaluation, actual purchase decision, and post-purchase behavior (Qazzafi, 2019). The first stage, problem recognition, begins with the buyer’s...

COVID-19’s Impact on Workplaces

Introduction The impacts of the current COVID-19 pandemic on various aspects of life, including the labor market, are significant. Most areas have had to adapt to new conditions in which restrictions on social contacts are maintained. As a result, remote work has become one of the mechanisms to reduce the...

The Siemens Company’s Bribery Scandal

Executive Summary Siemens has implemented anti-corruption measures, detailed standards and ethics, and stringent corporate norms. Prior to the bribery scandal, Siemens had a superb reputation. Bribes have long been accepted as a business norm at Siemens. When calculating the project’s cost, Siemens workers used a famous tax phrase that literally...

How Proper Communication Can Satisfy a Workplace Problem

Establishing an appropriate pattern of interaction in the professional environment is an essential task for management executives. Consistent and efficient communication between employees, customers, and senior workers is a significant benefit, which ensures the creation of strong relationships between individuals. In the case presented, an employee and a customer are...

The Dell Company’s Marketing Approach

Dell operates as one of the leading information technology corporations globally. The company uses high-performance, innovative technology and produces laptops, desktops, workstations, monitors, servers, storage, and various electronics (“Explore Dell Technologies,” n.d.). Dell implements a differentiated (segmented) marketing approach focusing on particular customers and their needs. Pride et al. (2019)...

Wanda Company’s Internationalization Drivers

Drivers for Internationalization In order to understand the drivers of Wanda’s internationalization, it is crucial to understand the strengths, weaknesses, opportunities, and possible threats. Tables 1-4 provide Porter’s Five Forces, PESTEL, Capability, and VRIO analyses to identify the drivers for internationalization. Table 1. Porter’s Five Forces. Threat of New Entrants...

Sustainability Accounting and Contemporary Issues

Introduction Accounting is a vast topic for discussion as it involves numerous smaller ones, all of which are interrelated. Therefore, accounting cannot be researched without understanding its complex structure and its impact on different spheres of public life, interactions with government, and people’s income levels. Consequently, it affects national economies...

Diamond Capacity Measuring and Supply Chain Management

The continuous flow process type model is the most commonly used model to measure the capacity of firms in diamond value chain stages. The model allows for examining how much service a firm can produce given its resources and the demand. This information is important for assessing a firm’s potential...

Financial Markets and Their Importance

Financial Markets The article “The Importance of the Financial Derivatives Markets to Economic Development in the World’s Four Major Economies” by Vo et al., 2019 investigated the association between economic development and financial markets. According to the article, financial markets positively contribute to economic growth. Financial markets’ significance is realized...

Significance of Entrepreneurial Personality

Introduction At present, entrepreneurship is a broad term used in various settings, industries, and areas of research. However, in general, it refers to the process of creating a business or developing an innovative business idea (Nilsson, 2021). Experts emphasize creativity, charisma, communication competencies, and the desire to make a positive...

Organizational Change: Benefits and Challenges

Introduction Organizational change has led to the improvement of a company’s performance at both local and international levels. Internationalization has not only boosted the overall performance of a accompany but has also provided various opportunities for members of an organization to retaliate. For an organization to increase its brand awareness,...

Researching Tesla’s Organizational Design

Tesla is a unique company in many ways, and this uniqueness also extends to its organizational culture. In particular, Tesla, unlike most companies of its size, does not have a well-known management structure. There is no organizational structure or a public list of senior executives; however, the organizational structure of...

The Effect of the COVID-19 on the Automotive Industry

Abstract The coronavirus pandemic has had a devastating impact on various industries around the world, including the automotive industry. In this paper, the primary focus was to investigate the effect of the pandemic on the financial performance of companies in the automotive industry. The researcher collected data from secondary sources....

Business-Level and Corporate-Level Strategies Assignment

Dexcom Corporation is a healthcare company that distributes generic, branded, and specialty pharmaceuticals in the United States. The firm’s main goal is to offer quality health care and enhance the quality of care through the products provided in the market. This paper will identify business-level and corporate-level strategies and evaluate...

Strategy in Context: Institutional Theory in Organization Studies

Managers are responsible for ensuring their organizations’ advancement and overall success in attaining their set goals and objectives. The vision of any company is achieved through a long-term plan of various steps and measures known as a business strategy (Reddy, 2018). Every strategy is developed within a specific context of...

Cross Cultural Communication: Role of China in the International Market

Introduction The principles of cross-cultural communication are vital for companies in terms of collaborating with international partners. International interaction is typically based on the grounds of mutual interest and respect. Yet, sometimes, it is difficult for one culture to interact with another one due to differences in their language, beliefs,...

Marine Resource Economics: Value Addition on Tuna Fish By-Products

Introduction Value addition is the most talked-about phrase across the world of the manufacturing and processing industry, particularly in the export-oriented processing industry because of the increased realization of valuable foreign exchange. In the fishing industry like any other venture, value can be added to fish and fishery by-products to...

BMAC Firm’s Influence Diagrams and Decision Trees

BMAC, a research and development company, faces a dilemma that might impact its future development and growth. At the moment, it has an option to invest $2million to continue with a specific drug development research project. However, it can be a risky venture because of the lack of guarantees that...

Loblaw and Empire Companies Inventory Analysis

Empire Company Limited and Loblaw Companies Limited are large conglomerates operating primarily in food retail. Consequently, both companies expand by utilizing corporate investments, including franchise subsidiaries in other industries. Nevertheless, the emphasis and areas of operations of the organizations slightly differ. According to annual reports, Loblaw focuses substantially on peripheral...

Targeted Advertising in Business

Targeted advertising is based on many techniques and means, and it would be wrong to say that all of them are acceptable by definition. The pursuit of profit pushes manufacturers to target uninformed customers. Such a marketing strategy is unethical and cannot be justified by any goals and circumstances. Targeted...

Successful Innovation in Toyota’s Market Industry

One of the factors of consumer success and achieving a strong competitive advantage in today’s companies is a commitment to innovation. Innovation should be thought of as any innovation in a company that aims to increase productivity and optimize labor. In other words, many of today’s companies, especially the largest...

International Business Within Cultural Dimensions

Introduction Culture is an essential part of every person’s outlook on life, values, and goals. It is no surprise that culture and its dimensions dramatically affect business on the international level. When different mindsets clash with each other, the prospects of business partnerships can be undermined, and on the contrary,...

Product Differentiation in Industrial Organization

In marketing, product differentiation is generally defined as a tendency to develop a number of important characteristics for a product or a service, in order for those products to be easily distinguished from competitors’ offers. Product owners identify different features that are attractive and beneficial to the consumer, and try...

Ethical Issues in Business: The Case Study

Ethical and legal concerns in an organization may hinder organizational justice, productivity, and job satisfaction among employees. The ethical issues in business include the facilitation of integrity and trust in the working environment. More complex ethical issues include accommodating diversity, empathetic decision making and compliance with organizational rules. Non-conformity to...

Threats and Opportunities Categories of Strategic (SWOT) Analysis

The most challenging SWOT categories are usually categories of threats and opportunities. On the one hand, people are often aware of the threats, because they naturally focus their attention on potential risks more than on the positive aspects (Capacity Consulting, 2018). On the other hand, it is necessary to look...

Working Remotely: Advantages and Obstacles

Many professionals have quickly transitioned to full-time remote employment due to the 2019 coronavirus pandemic. The effort to provide employees with all of the tools they need to work from home, on the other hand, came out of nowhere. Working remotely, on the other hand, has numerous advantages. If their...

Microaggressions at the Workplace

Introduction Our current social climate sparks an interesting conversation within the workplace, with more people wanting to discuss racial microaggressions after many corporations have come forward in support of Black Lives Matter. The experience of racial microaggressions has been found to negatively affect overall job satisfaction, and often the employees...

Organizational Structures and Management

The selection of either mechanistic or organic organizational structures is conditional upon their applicability to different environments, and, therefore, these models have nothing in common. Even though they are never met in a pure form, there are no similarities between the work modes corresponding to them regardless of the position...

Standardization and Adaptation in Global Marketing

Standardization and adaptation are actively used by different companies as strategies for more effective development. For example, Coca-Cola is a company with successful global standardization policy in doing business and the reason is that its products are often associated with football, whose fans are located all over the world, regardless...

Johnson & Johnson Company’s Strategic Alternatives

Situational Analysis – SWOT Strengths According to the letter of Johnson & Johnson’s CEO to the company’s shareholders, the COVID-19 pandemic influenced the company in a positive way (Gorsky, 2021). The company was able to develop a COVID-19 vaccine in 12 months which indicates employees’ high level of morale and...

Target: Company’s Expansion Utilizing Kotter’s 8-Step Approach

Introduction As one of the largest American department store chains, Target Corporation has multiple competitive advantages, including customer loyalty, quality products, efficient price policy, optimized supply chain and logistics, advanced technology, a disciplined approach towards business management, and commitment to innovations and sustainability. At the same time, the company’s potential...

Board Governance Principles for Nonprofits

Introduction The staff of the nonprofit foundation has a significant impact on shaping the specific programs under its goals and values. However, the influence of the staff should not be overestimated, as the foundation’s board has the right to approve or not approve the staff’s recommendations (Hofland, 2007). In addition,...

Coca-Cola Company’s Communication Strategy Development

The development of communication strategy, both internal and external, is essential for a company’s productive and efficient functioning. In particular, for such a large enterprise as the Coca-Cola company that operates in multiple countries of the world and strives to ensure high-level corporate culture and social responsibility profile, adequate communication...

Cisco Firm’s Alternative Strategies in Ethical Issues

To raise awareness of ethics in the workplace, Cisco has developed the Ethics Idol program. Because managers have spent a lot of time creating such a system, it can already make employees think that ethics issues are not the least in the company. In addition, this fact can raise the...

SWOT and Strategic Planning

The modern business world can be described as a highly competitive environment. It means that to achieve success, an organization should have a clear vision of how to evolve and what actions to perform to create the basis for future growth. However, it is impossible without the correct understanding of...

“Coffee Bean Supply”: Business Communication

Introduction One of the ways to expand company operations to new geographical locations and new markets is by ensuring a reliable supply chain. From this perspective, having a strong supplier is an essential strategy element that will ensure a smooth flow of operations, customer satisfaction, and competitive advantage in the...

Organizational Communication and Power

Organizational communication is devoted to managing the communication within the organization. Any structure in which communication should be regulated has the chief elements accumulating power. According to the theory, power is an inevitable element of organizational communication (Nicotera, 2020). Controlling the organizational culture, power adjusts the contact in the required...

Marketing Plan and Industry Analysis

Introduction The bike rack market is growing and more relevant than ever – bicycles have always been one of the most common means of transportation or used for leisure purposes – but a renewed interest in fitness and outdoor adventure drives increased consumer demand worldwide. The major players in the...

E-Commerce and Digital Technology for Small Businesses

Impact of E-commerce E-commerce is increasingly shaping how small business owners conduct their activities. With proper customer value and cash flow management, E-commerce has helped small businesses incur a significant increase in revenue and better customer awareness. According to Cadden and Leuder (2012), the management should pay close attention to...

Nike’s Marketing in the United States

Nike’s marketing strategies are the key component of its successful management system. One strategic fit applied by the company is its tendency to use professional athletes’ experience to develop products for nonprofessionals. This strategy is based on Nike’s mission to provide people who are not professional athletes with high-quality products...

Starbucks Marketing Case Study

Background Analysis Starbucks Coffee Corporation was founded in 1971 in Seattle, the USA. The company is a brand premier coffee retailer and roaster. Nowadays Starbucks operates in more than 62 countries and has approximately 200 000 employees. The company’s feature is that they use only high-quality coffee and tea sorts...

Amazon: Strategy as Simple Rules

Modern companies must take into account the speed trends’ shifts and respond to changing circumstances. Guided by the simple rules strategy, organizations use the current opportunities of markets, act unpredictably, conduct experiments, and their main goal is growth (Eisenhardt & Sull, 2001). This strategy is driven by the economics of...

Transactional and Transformational Leadership: Advantages and Disadvantages

Introduction There are two widely discussed leadership types, which are usually applied to different organizations and industries. One of them is transactional leadership, which focuses on rewards and punishments as tools to motivate workers. The second is the transformational style, which encourages employees by demonstrating an organization’s path. Both of...

Unilever’s New Global Sustainable Strategy

Unilever is a global company that sells its products in almost every country in the world and has dozens of brands. Despite some shortcomings, the new CEO Paul Polman has achieved significant results in the company, demonstrating his understanding of the company’s strengths and weaknesses in an international environment. This...

Marketing Strategies and Sales Promotion: Nascar and Tide

Frequency marketing is an advertising strategy that aims to encourage regular customers and those who buy products in considerable amounts. The company encourages consumers with discounts and material gifts, but prizes may vary depending on the organization. Sales promotion is a system of planned advertising events united by striving to...

Nike on Social Media: Brand Management

Nike is undoubtedly one of the international brands that have fully embraced social media in the current digital age. One thing that makes it stand out from the rest of lifestyle and sportswear companies is its iconic swoosh logo and its simple but inspiring slogan “Just Do It.” As a...

The $699 Cold Press Juicer: Failure in Terms of Design

In the current reality, I feel that the importance of creativity is largely understated or, more accurately, misplaced. The use of various creative methods for making a product is important, but many may substitute needless innovation for truly considering what a project might need. While many organizations and individuals understand...

Saudi Arabia Bus Market Analysis

Introduction The present report aims at assessing Saudi Arabia’s bus industry based on the literature review. The report utilizes the traditional approaches to industry assessment, including the marketing mix (4Ps), SWOT, and PEST approaches. The report claims that, despite the pandemic, both internal and external environments are favorable for the...

Monsanto Company: Stakeholders Analysis

Monsanto is an agrochemical and agricultural biotechnology company that is American based. The company was founded by John Francis Queeny on 26th September 1901 in St. Louis, Missouri, in the united states of America (“Monsanto Company and Monsanto Technology LLC v. Loren David (2007-1104),” 2008). The company was famous to...

Furbo Dog Nanny: International Marketing

Introduction Furbo Dog Nanny is an artificial intelligence-based service which helps pet owners to facilitate the process of caring for their animals. Officially manufactured by an American start-up referred to as Tomofun, the former is a global-based firm specializing in developing pet technologies (Wood et al., 2017, p. 442). This...

How to Measure Risk Attitude of Investors

Introduction An individual’s attitude towards risk might be associated with endogenous variations for many motives. First, possession of financial assets infers hostility with risky verdicts new to the person. Second, creating risky decisions denotes ambiguity and might contribute to learning in a group framework. In regards to portfolio selection, this...

Marketing Strategy for Hair Care Company

The current key sources of growth within worldwide hair care industries relies on the expansion of middle class clients. The U.S. is currently home to at least 84,000 establishments that provide hair care either through beauty salons or barber shops (Dun & Bradstreet, 2021). Though the industry is noticing continuous...

Reasons for Companies to Enter Foreign Market

However, there are five distinct but mutually related reasons why companies decide to enter foreign markets, which is intended to result in an increase in income. These motives are: to gain access to new customers, to achieve lower costs through economies of scale, experience, and increased purchasing power, to gain...

Organizational Change in the Restaurant Industry

It is inevitable for a company to experience the need for organizational change. Strategic choices taken by leaders of a firm are often based on the need to gain or keep a competitive advantage (Oreg & Berson, 2019). This transition can be a result of restructuring, merging, new technology, optimization,...

Nike Inc.’s Strategic Marketing Plan for New Products

This paper presents Nike’s marketing strategy, referring to various literature to guide how the company can sell new products. The report contains comprehensive marketing information, including situational analysis explained based on internal factors, competitors, PESTLE and SWOT analyses, new product summary, marketing objectives, promotional strategy, market segmentation, and marketing mix....

Strategic Goals of Habitat for Humanity

Strategic planning has a significant role to play in non-profit organizations. It helps to anticipate and skillfully manage changes and effectively address problems that may arise (Poister, 2010). Bryson (2018) defines it as a set of concepts, processes, and tools for determining what an organization does and why it engages...

Taylor’s Theory of Scientific Management and Its Relevance to Organizations

Introduction As a result of the industrial revolution and technological acceleration in the 18th and 19th centuries, the situation changed. In both small factories and large enterprises, management strategies established over the years required modernization and refinement. New organizational challenges have arisen due to an increase in the number of...

Siemens Healthineers Organizational Transformation

According to predictions, organizations and people will increase the world’s data to an unimaginable 44 zettabytes soon. Furthermore, 80% of this data will be unstructured, while around 60% will be copies of the original information (Mohamed, 2017). Before introducing changes at Siemens Healthineers looked diverse, unstructured, and hardly could be...

Samantha Gerson: CEO of UnBroken

Samantha Gerson is a twenty-six-year-old founder and CEO of UnBroken, which is a non-profit organization offering legal, vocational, and therapeutic services to individuals who survived institutional abuse and conversion therapy. The importance of Gerson’s current entrepreneurship lies in servicing as many young people as possible and offering innovative research on...

The Tehindo Supply Chain Management Issues

Supply Chain Configuration The Tehindo supply chain begins right at the tea plantations, from where the tea leaves are picked and transported to the factory for manufacturing into jasmine tea and fruity flavor. The final products are transported to wholesalers, who then sell them to retailers. The retailers then sell...

Amazon Web Services Review: Proof-of-Concept Report

This proposed project seeks to address the need for a cloud-based to be used by PHI Engineering Design. Cloud technology has gained popularity following its use of services that are not physically located in the business environment. Like any other company, PHI Engineering Design would not like to overrun budget...

Nigerian Luxury Fashion Stores in Dubai

Luxury fashion stores in Dubai are fashion hubs where customers can get affordable design items under one roof. There exist over 1000 luxurious shopping outlets that offer the same things to customers. Some of the most renowned luxury stores include Mall of Emirates, Brand for Less, MarkaVIP, The Luxury Closet,...

Samsung: The Global Marketing

Executive Summary Samsung remained the biggest smartphone maker in the world until Huawei surpassed it in April 2020. The market share of the North Korean company dropped only to 17%, which is enough to stay ahead of Apple and Xiaomi, who are their main global rivals (Singh, 2020). Such changes...

Pricing Negotiation Planning Strategy

Purpose of Negotiation The purpose of negotiation is to improve the price for the negotiated product. Desired outcome The desired outcome presupposes the increase in the price for an item sold by the company and the attainment of higher revenues. Pertinent information The negotiated product has outstanding quality and almost...

“Spend Analysis – The Window Into Strategic Sourcing” Book by Pandit and Marmanis

Introduction Spend Analysis – The Window into Strategic Sourcing, written by Pandit and Marmanis (2008), is an example of a well-written business book serving as a valuable source of information for parties involved in business management and strategic sourcing. As the title of the book implies, it contains a scholarly...

The International Risk Profile

Introduction The contemporary world continually faces various challenges that are complex and interconnected and have to be managed effectively. Some of these problems include climate change, economic inequality, political tensions, quick industrial advancement, and poor health of the population (World Economic Forum, 2019). In addition to the fact that these...

Recruitment Plan Overview

Introduction The quality of the recruitment process closely relates to the overall performance of the company. If an HR manager succeeds in hiring professional, experienced, and well-educated employees, then, without a doubt, an organization will flourish. A hiring manager should develop an effective recruitment plan that is a strategy for...

The Role of Electronic Payment in Accounting and Auditing

Introduction Digitalization and other technological advances have made people’s lives easier and more comfortable. The business world also benefits from the use of technology as diverse operations can be carried out in a shorter period of time and more effectively. Electronic payment is one of the instruments people are utilizing...

Benefits and Drawbacks of Unionization

Most workers in different industries are members of labor unions, which they use as a tool for ensuring better payments and working conditions. While unionization has several benefits for both employees and employers, it is also associated with various disadvantages. Unionization ensures higher wages and greater equality for the employees....

Corporate Governance: AGL’s CSR and Risk Management

Corporate Social Responsibility CSR Prior to discussing the specifics of corporate social responsibility (CSR) in the modern business world, it is necessary to define major terms and concepts that will be utilized further in the paper. CSR can be referred to as the major business initiative enabling companies to operate...

Cauliflower Supply Chain Sustainability Analysis Report

Introduction A sustainable supply chain is a core of a long-term planning process for any business that strives in the contemporary economic system. It is particularly applicable to the spheres that are directly connected with natural resources that have a tendency to exhaust. Vegetable production is one of such sectors,...

Life Cycle Assessment of Environmental Impact

Introduction The environmental impact forms the major pillars of concerns in dealing with food production and consumption strategies. A properly chosen environmental assessment tool influences the results obtained. To assess the environmental indicators, two categories of tools namely the product-based tools and the area-based tools may be used. LCA is...

The One Seat Electric Car’s Market Entry

This business plan aims to outline the project of manufacturing and selling one-seater electric vehicles for the market of Chile. This car has two doors on each side, one seat and a trunk, which can be accessed from the cabin. This car’s weight is approximately 900 pounds, and the dimensions...

Blue Nile Company’s Strategic Options for Development

Blue Nile is the online retailer of diamond rings in the US. Mission Blue Nile’s mission statement is to improve customers’ shopping experience by offering consumers high-quality jewelry and education so that customers can make informed, confident decisions. Most people are discouraged by the traditional jewelry shopping experience; the company’s...

Why Performance Management Appraisals Fail

Performance management appraisal may fail due to judgment by top management and the supervisors. The top management and supervisors sometimes experience errors in judgment, such as the halo effect. The manager may observe a subordinate conducting the first task well and rate the employee high in all other duties, yet...

Target Corporation’s Marketing Strategies and Financial Performance

Target Corporation is the eighth largest American retail corporation with stores in all 50 U.S. states and the District of Columbia. The CEO of the corporation is Brian Cornell, who is in charge of Target’s 1900 U.S. stores, various properties, and more than 350,000 workers (Target, 2021). The company is...

Bubble Tea Shop: Hypothetical Marketing Strategy

The hypothetical company chosen is a Bubble Tea Shop called “Make by tea.” According to the 4 Ps of marketing, businesses are built on four constituents, which are product, price, place, and promotion (Manthei, 2017). The product bubble tea shop will sell bubble tea or boba, which can be considered...

Positive Organizational Change at Ericsson Telecommunication Company

Business organizations today face rapid changes that have never been witnessed before. Notably, organizations’ rapid growth and development and the fast-changing trends in business globally have poised a highly competitive business market. Many organizations are striving hard to integrate new and improved sustainability tactics to keep abreast of their competitors....

Nestle Bangladesh’s Logistics Network

Logistics networks are the backbone of contemporary global commerce. They keep Nestle Bangladesh in business by facilitating the movement of raw materials to processing factories and finished goods to the market. While logistics networks facilitate the movement of goods, its transportation, inventory management, goods handling, warehousing, order processing, and packaging...

Corporate Social Responsibility of Starbucks

Introduction and Organization Overview In the face of various aroused challenges, including global warming and the COVID-19 pandemic, corporate social responsibility (CSR) acquires increasing importance for the prosperity of business and society altogether. In these contexts, Starbucks Corporation can serve as an exemplary entity with active CSR clearly determined and...

Wells Fargo Applies Ethical Decision-Making Model

Introduction Until recently, many business enterprises and business leaders focused solely on making and maximizing the profits of their owners. Some companies conducted their activities with a total disregard for ethical standards and values. However, there has been a radical change in the importance of ethical practice in the global...

Queue Management Information Systems: Pros & Cons

Queue management systems have had the most significant impact on business operations, especially in service industries. In banks, restaurants, healthcare facilities, schools, and other service-oriented enterprises, customers have to wait for service (De Vries et al., 2018). Longer queues can have unprecedented negative consequences on several business outcomes, including waiting...

Greenwashing in Business and Its Influence on the Company

Many businesses in all sectors are increasingly ‘going green’ by offering healthy, environmentally-friendly products to the market. However, many business organizations are providing misleading information in an attempt to create an overly positive image of their brands and environmental practices among stakeholders, particularly consumers (Torelli et al., 2020). Greenwashing has...

Heidi Roizen’s Career, Work Principles and Habits

How have the various stages of Roizen’s career leveraged assets and competences acquired on previous stages Heidi Roizen managed to make use of her past experience and networks at each of the following stages of her professional path. Her first job was at Tandem, a technology company in the Silicon...

A New Business’s Challenge and Marketing Plan

The enhancement in technology has presented new opportunities in the mobile phone and communication industry. The (name of Company) wishes to enter the global built environment as a key player in the industry. In particular, building and construction are one of the most developed industries in the world, which contribute...

Nike Inc.’s Products, Performance, and Opportunities

Introduction Nike, formerly known as Blue Ribbon Sports and later renamed in 1971, is the leading manufacturer of sports-related products. The company is headquartered in Oregon and was founded in 1964. Nike is a shoe company that designs, develops, and markets various athletic footwear, apparel, and equipment, and accessories (Liu,...

Porter’s Five Forces and Its Business Application

Michael Porter described the strategic model of the five competitive forces analysis. The analysis is conducted on five factors, or so-called forces: customers, suppliers, existing competitors, new competitors, and substitute products. With the help of these structural units, it is possible to consider how a company, in the long run,...

Apple, Inc. As an Electronic Companies

Introduction Apple is a multinational technology firm specializing in the design, production, and sale of consumer electronics, including smartphones, personal computers, and accessories. The American company is headquartered in Cupertino, California, and has been in operation since its 1st April 1976 founding (Levy, n.d.). In 2018, the company broke the...

Challenges Within Transportation and Logistics Management

Logistics is the process of moving assets or resources from the level of production to the point of usage. Technology and creativity are essential to the future of logistics and distribution. Significant developments in the transportation sector are eagerly awaited by customers. The transportation industry needs to halt operations due...

Accounting Information Systems

An Accounting Information System (AIS) is a combination of the study of the norms of accounting and the design, execution, and supervision of information systems. AISs use new technological tools together with traditional accounting systems to give users the financial information required to run their firms. An AIS consists of...

The Current Trading Environment of Airbus

Abstract Airbus is a manufacturer of aircraft, spacecraft, and military technologies. The company operates in the aerospace industry, in particular in the sectors of commercial aircraft, defense and aerospace systems, civil and military helicopters. This paper provides a brief company history, current situation overview, internal and external analysis, evaluates challenges,...

Equity and Debt Financing in Business

Introduction Many companies gain funds both by equity and bond issuing, maintaining a low debt-to-equity ratio. The latter helps them to avoid higher interest rates and benefits them in the future when seeking additional funding (Maverick, 2021). RRE currently relies on equity financing and considers adding some debt to its...

Followership Within a University

The concepts of leadership and followership are closely related and interdependent. Even though most attention is traditionally paid to discussing leadership positions, one cannot have leaders without followers. In this regard, followership can be compared to a building’s foundation since the effects that followers have on a company are usually...

Introduction to Talent Management and Corporate Culture

Talent management is a crucial principle in sustainable development of organizations. Different institutions apply varying strategies to ensure continued growth of their talent pool and fulfillment of their corporate social responsibilities within their market segment. In essence, much of these practices depend on multiple factors, including managerial skills alongside with...

The Impact of a Strategic Management Plan on the Success of a Project

Abstract The strategic management plan is an ongoing process of planning, observing, and analyzing all the essential needs of an organization using calculated processes. The business world is competitive and ever-changing to absorb cutting-edge technology. The strategic management and planning process aids an organization in taking stock of the current...

The Essence of Opportunity Cost

Opportunity cost is the foreseen estimation of the possibility of a decision being made unexpectedly. The idea communicates the essential connection between shortage and decision. Buchanan (2008) characterized opportunity cost as “the evaluation placed on the most highly valued of the rejected alternatives or opportunities.” When this essential connection between...

Performance Management and Appraisal Systems

Performance management is an essential process of communication in any organization. The constant communication between a supervisor and the employees is a way of achieving its strategic objectives. Human Resource faculty plays a major role in the performance management process by designing and implementing performance appraisals. It is upon the...

Apple Company’s Innovations and Marketing Mix

Introduction Apple Inc. is a leading and most valuable technology-based corporation, a trendsetter within a modern innovation market. The company is known for building its prominent history and fortune on the grounds of innovation that significantly transformed humans’ digital experience of their daily lives, starting from the personal computer revolution...

Amazon Company’s Macro Environment Audit

The macro environment audit examines external forces that affect the performance of the online shopping industry in general and the Amazon Company in particular. Amazon Company is the global leader in the online shopping industry. This analytical treatise presents a macro environment audit of the Amazon Company from the findings...

Starbucks’ Social Responsibility and Brand Strategy

Introduction Starbucks is the largest international chain of coffee shops which has been consistently growing and expanding since the 1980s. In 2008, it faced a major crisis caused by the economic recession and the failure of the company’s aggressive expansion strategy. To address the crisis, it introduced significant changes to...