Service Quality Factors in the Airline Industry

Executive Summary This study was done to determine how a business can survive and thrive in the wake of increased business environmental challenges by developing suggestions and recommendations. The study would mainly focus on analysing the application of the customers’ expectation management of the service quality towards the e-commerce and...

Training and Development in Business Management

Abstract Training and development are imperative aspects of organizational performance. This is because the environment in which most businesses function presently is constantly changing and is full of challenges. Most organizations have proved that training and development are crucial for an organization to meet the increasing customer demand, and face...

Conflict and Negotiation in the Workplace

Chapter Summary When people are working together, conflicts are inevitable; however, when solved and managed effectively, they can lead to better understanding among team members and yield high performances. There are different methods of solving conflicts that a leader can adopt depending with the situation at hand, some situations calls...

Sales Management and Marketing

The firm’s success depends not only on how well each department performs its work but also on how well the various departmental activities are coordinated to conduct core business processes. List and briefly describe the five core business processes outlined in the text. The following are the five-core business processes...

Cathay Pacific Airways: Business Management

Introduction Background Information Cathay Pacific Airways is a world-leading airline carrier and is the flag carrier of Hong Kong. Although the airline’s main hub is at the Hong Kong International Airport, their head office is located on the 33rd Floor, One Pacific Place, 88 Queensway, Hong Kong (Cathay Pacific, 2011)....

Advertising Effectiveness in International Marketing

Introduction Product promotion is one of the major aspects of marketing. For a long time, marketing had been viewed as an operational function under the production department. However, as the competition started to rise, many firms came to realize that marketing is one of the main strategic functions of a...

Business Behavior in Changing World: Siemens Case

Critically apply Cyert and March’s analysis of organizational decision making to the Siemens case. Compare/contrast your finding with Brusson view According to Cyert and March, fundamental structure analyzes the process of decision making in the terms of the variables that influence the decision-making process; the goals of an organization, the...

Power, Networking, Negotiation in Global Companies

Introduction Leaders within an organization have the role of ensuring human and physical resources in the organization has been managed effectively and effectively. They have the power to plan, control, and implement strategies that yield high results in an organization. The main difference between effective and ineffective leadership is how...

Participative Leadership Style and Its Benefits

Introduction Leadership styles can be defined in various ways in different contexts. Defining leadership styles is much like a lot of other aspects in life, where it would be very common to hear people giving answers that are as different and as many as there are people in the world....

Managing Organizational Changes

Introduction Organizations should inherently adapt and change consistently to remain competitive and effective. In the modern economy, shaped by global factors and shareholder vision, organizations are often driven to change by environmental and external factors. These may vary, ranging from new technologies and practices to shifts in political and economic...

Corporate Social Responsibility and Financial Performance

Introduction Corporate social responsibility (CSR) can be defined as a sum of organizational activities aimed at the assessment of the organizational impact on a wider societal good and the subsequent measured and deliberate responsibility-taking process. The global economic crisis of 2007-2008 brought to the fore the importance of CSR as...

Stereotypes and Prejudices in Human Resource Industry

Group influence Group influence is important in determining how individuals behave in a society or at workplace. Generally, a group consists of two or more individuals sharing a common goal, and is usually adaptable and capable of influencing each other, perform interdependent tasks and affect one another in a particular...

Online Shopping: Buying Sport Footwear

Being a consumer, I want to get products I need at fair prices. People often become loyal to certain brands as they like the quality provided (Parker, 2012). If I am looking for a particular brand, I will be quite determined to find it, especially when it comes to athletic...

NMC Healthcare Organization and Its Culture

The task environment in terms of customers, competitors, suppliers and the labor market NMC Healthcare is a health service provider that runs a group of private hospitals in the United Arab Emirates (UAE). It is the leading healthcare provider that has expanded to reach a total of 17 countries. In...

Girlfunk Jewelry Company’s E-Commerce Business Plan

Executive Summary The Girlfunk Jewelry is a business that will specialize in the avant-garde line of sustainable jewelry targeting the celebrity customer segment. The business is based online and will have a strategic e-commerce platform for ordering handmade jewelry designs, which incorporate retro junk into high fashion futuristic funk. The...

Nokia Corporation Strategic Management

Introduction This paper is aimed at examining strategic management in Nokia Corporation. In particular, it is necessary to determine whether this management function corresponds to the current needs of this company, and external or internal environment. One of the major tasks is to show Nokia’s strategies are formulated and implemented....

Chick-fil-A Inc.’s Entry into Qatari Food Industry

Executive Summary The report presents three elements of PESTEL for Chick-fil-A to use in its decision to expand to Qatar. These include political, economic, and legal. The country is politically stable for investment. Economically, the impacts of low global oil prices have led to a decline in economic growth. Finally,...

Marketing Shifts and Their Effects on Consumers

Abstract This essay explains how the current shifts in marketing have produced new themes such as globalization, empowerment, and technological advancement. Such changes continue to transform the behaviors, needs, and expectations of many consumers. The essay explains why future researchers should examine the relevance of corporate social responsibility to support...

Martin-Pullin Bicycle Corporation: Inventory Planning

Inventory Plan Developing the inventory plan for the Martin-Pullin Bicycle Corporation will entail estimating the economic order quantity. In this case, the forecasted demand will be used in the model. The simple economic order quantity model ignores the swings in demand. In this model, the variation in demand is reviewed...

Thorntons Company’s Corporate Social Initiatives

Introduction Corporate Social Responsibility (CSR) refers to the initiatives sponsored by a firm to promote the wellbeing of the community in which it does its business. In the recent past, the concept of CSR has gained root where each corporation is seeking to gain customers’ loyalty by giving back to...

Telstra Corporation Limited’s Financial Analysis

Abstract The research paper develops an in-depth analysis of the financial position of Telstra Corporation Limited through an analysis of its performance in the last two fiscal years (2012 and 2013). The analysis aims at developing an in-depth understanding of the company’s position and future performance, which may indicate the...

Poor Working Conditions in Globalized World

Introduction We now live in a world that is considered to be much better than at least half a century ago. Everyone can observe the rise of technologies and their implementation in different spheres of human activity. Moreover, there are numerous attempts to promote equality and provide people with the...

Business Problems: Corporate Fraud

Executive summary Corporate fraud is a major challenge that has persisted in the business environment for the past decades. Despite the numerous efforts made to curb this problem, some of the approaches are reactive, while others have been counterproductive. This report identifies the trend of the occurrence of corporate fraud...

Contingency Planning Analysis: Creativity, Critical Thinking and Key Steps

Contingency plans are essential for the majority of organizations. They allow the company to have a course of action even when the original plans become obsolete due to an unforeseen problem. Natural disasters, terrorist attacks, sabotage, technical errors, and a great number of other issues may cause a company to...

Zara Company’s Business Model and Competition

Zara: Fast Fashion Case Study Founded in 1975 by Rosalia Mera and Amancio Ortega, Zara is the main brand the Spanish corporation Inditex Group, one of the largest retailers of clothing in the world. Described as “possibly the most innovative and devastating retailer” (Fraiman, Singh, Arrington, and Paris 270), the...

De Beers Company’s Digital Marketing Communication

Analysing the Brand Introduction De Beers is a jewellery brand created through a partnership between Louis Vuitton Moët Hennessy (LVMH) and the De Beers Group of Companies (‘Diamonds: De Beers raises production’ 2009). It is the world’s leading diamond exploration and mining company. It is also engaged in the trading...

Virgin Media Company: Scientific Management

Introduction Virgin Media enjoys one of the largest shares in the fibre optic network market. Currently, it has about 4.49 million broadband subscribers and the number is set to increase due to the impressive work that its engineers are doing in relation to digital technology. The progressive growth has largely...

Creativity and Innovation Analysis

Introduction Innovation is a key driving force of entrepreneurship. On the other hand, creativity brings about innovation and entrepreneurship. Without creativity, it would be hard for an individual to innovate. Consequently, there would be no entrepreneurship. According to Martins and Terblanche (2003, p. 68), creativity refers to ‘the process by...

ZTE Corporation Analysis: Background and Development

Executive Summary ZTE is a Chinese multinational company that deals in telecommunication, terminals, and carrier network services. It also manufactures and distributes smartphones. The company’s headquarters is in China, and it has sales offices in over 160 countries globally. The corporation uses online retails and foreign carriers to distribute products....

J.P. Morgan & Chase’s Global Management Practices

Introduction The present report contains a thorough analysis of the practices of J.P. Morgan & Chase, a US-based financial service organisation, regarding its value proposition, the factors that influence it, such as its organisational structure, corporate culture, leadership style and the approach to customer service, and the delivery of excellence....

Management Functions: Internal and External Factors

Introduction Internal forces refer to all the situations affecting a business organization from within like innovation and diversity. These situations are usually under the control of the company. External forces on the other hand are the driving factors that are out of the company’s control like competition, political interferences and...

Cement Industry Strategy in Saudi Arabia

Executive Summary This research paper seeks to explain the five forces as postulated by Michael Porter and how applicable they are in the modern industry. A case study of the cement industry in Saudi Arabia is used to shed light on the significance of Porter’s five forces. The fundamental competitive...

General Motors Company’s Case of Decision Making

Introduction There are a number of actions that a manager can take to achieve certain goals and objectives. The process by which people choose the cause of action they need to take from a number of other alternatives is called decision making. This is a cognitive process that involves mental...

Toys “R” Us Company: Supply Chain Management

With an experience over 60 years in the context of the global economy, Toys “R” Us has become one of the leading companies in the retail industry. Though restricting the scope of its operations to selling goods for a rather specific age group (i.e., toys, which are typically aimed at...

Logistics: “Isn’t It Obvious?” by Eliyahu Goldratt

Summary of the Book The book “Isn’t It Obvious?” by Eliyahu Goldratt gives a detailed analysis of a company that is struggling to tackle its problems and realize the targeted goals. One outstanding fact about the company is that they have a Jonah (or the goal). In order to emerge...

Delta Airline’s Change Program and Resistance

Introduction Change is a common feature in organizations. The capacity to handle such changes is the core competence of success in organizations (Weick & Quinn, 1999, p. 362). Over the last two decades, the main drivers of organizational changes have been technological advancements, stiff competition, and fluctuations in the global...

Disciplinary Action Plan for Customer Service Improvement

One of the customer service representatives (CSRs) at a small start-up company has developed a problem manifested in late arrivals at the workplace and the lack of understanding of the company’s recently launched products. The hiring manager appreciates the work of the CSR and would like to avoid dismissal. The...

Marriott Hotels: Organisational Leadership and Strategy

Introduction Background of Study The key objective of this research paper is to analyze the role of leadership in a complex and global hospitality industry. In order to do so, this paper selects Marriott Hotel International in order to discuss the affect of leadership on this global organization. Marriott International...

Learning Disabilities in Organizations

There exist many issues that an organization may experience due to wrong decisions or poor company culture. Such organizations fall under certain system archetypes that outline the issues the company faces and the reasons for these problems. Additionally, these organizations may experience “learning disabilities” that prevent them from becoming learning...

Emirates Airline Company Analysis

Introduction Emirates Airlines is a company based in Dubai. The corporation is owned by the government of Dubai. Since its founding in 1985, Emirates has grown to become the leading airliner in the Middle East (Taneja 2014). The reason why it tops other carriers is that it generates more revenues...

Kodak and Fujifilm Companies Business Performance

Introduction This paper explores major concepts in marketing and corporate strategy. Examples of the concepts include strategy, strategic planning, innovative culture, transformational leadership, effective leadership, effective decision making, strategic positioning, and diversification. The paper seeks to explain why two rival companies, Kodak and Fujifilm have performed differently in the dynamic...

U.S. Stroller Company’s Situation and Options

Current Situation Facing U.S. Stroller Although the baby stroller market might not seem very aggressive in terms of competition and customers’ demands, the U.S. Stroller organization has been applying great efforts to retain its top position in the designated area (the U.S. baby care market, 2016). The manufacturing process is...

Wells Fargo Company’s Technology and Training Systems

Introduction Wells Fargo combines modern technologies with existing human resources to drive performance. Such technologies make it easier for employees to realize their goals and minimize wastes. Training systems at Wells Fargo guided by modern informatics have been put in place in an attempt to promote performance (Imran, Maqbool, &...

The Implementation Aspect in Strategic Management

Introduction Recently, long term planning in most organizations has formed quite a significant part of strategic management, thus implying the uniqueness in approach that is being applied to management. Practically speaking, strategy formulation is usually interlinked with the organization’s goals or objectives. In addition, the strategy development should be coupled...

Leadership: Challenges, Change and Responsibility

Introduction Leadership can be described as the art of motivating people to achieve a common goal or the process of social influence to enlist the support of others to achieve a desired goal (Bowerman and Van wart 2011, p.72). In today’s world, businesses face numerous challenges from different areas. Change...

Green Supply Chain Management: Practices and Benefits

The 3Ps of GSCM The company managers face a number of encounters in administering profitable and competitive corporations while trying to embrace the comprehensive ethical and social tasks. Such encounters appear in the overall banner of Corporate Social Responsibility. In fact, the CSR needs the corporations to assimilate the ecological,...

Business Administration Students’ Main Concerns

Introduction In the recent past, the number of students enrolling at institutions of higher learning has dramatically increased in line with the shifting expectations in the job market. However, of concern is the fact that many of these students enroll into disciplines and courses they have scant information about, leading...

Business Strategy in Supermarket Industry: Low Pricing

Introduction The quick development of various technologies and the establishment of open world trade regimes have changed the face of modern business (Teece 2010). Modern customers have more choices based on the easy access to alternatives to any product (Teece 2010). The supermarket industry is one of the most competitive...

Wal-Mart and Procter & Gamble: From Rivalry to Partnership

What were the reasons for the adversarial relationship between Wal-Mart and Proctor & Gamble in the past? Despite the fact that Wal-Mart could not be considered a former rival of Proctor & Gamble (P&G), the relationships between the two left much to be desired several decades ago. Defining the key...

CISCO Systems Inc Strategies and Management

Cisco Systems, Inc deals primarily with routers that are used in TCP/IP networks. This company was founded in 1984 by two computer scientists. Four years later John Morgridge was hired as the CEO of the company. The CEO was to usurp all managerial powers from the founders of the company...

Herfy Company Marketing in India

Company background Herfy is a food company located in Saudi Arabia where it has managed to become a household name given its success and popularity in the region. The company has been in existence for over three decades having been established in 1981 (About Herfy, 2010, p.1). Herfy was co-founded...

PeopleWater Company and Corporate Social Responsibility

Corporate social responsibility (CRS) is considered to be a significant part of any business strategy. It is usually connected with “the establishment and operation of the value chain and with a clear, direct benefit for both the company and the community” (Urip, 2010, p.69). To succeed in business development, a...

Lack of Communication in the Change Processes

Summary The report entitled “Lack of communication in the change processes,” describes the various problems that arise if the changes in the organization are not communicated to the employees. The employees must realize that they are given preference within the organization, and any changes that are introduced in the organization...

Trends of Foreign Direct Investments in Emerging Markets

Abstract Foreign direct investment has become very popular as corporate organizations try to expand their market share. It is important to understand the current trends in foreign direct investments in emerging markets. This research reveals that unlike before when the foreign direct investment was dominated by large corporations, the mid-sized...

Rob Miranda: The CEO Who Couldn’t Keep His Foot Out of His Mouth

Introduction Rob Miranda has been a fountain of ideas since he took the role of chief executive officer (CEO) of Growing Places. For example, he created areas for women to breastfeed their babies during work breaks and put Video cameras in schools for parents to “visit” their children from their...

Strategic Assessment: Publix’s Business Strategy

Publix is a large grocery chain store, operating on an employee-owned basis. The brand does not operate outside of the US but has a considerable network of stores across the country. Tennessee, Georgia, Alabama, Florida, North Carolina, South Carolina, and Virginia – all of these states contribute to Publix’ scope...

Entrepreneurial Leadership: Personal Reflection

My learning experiences from this module have given me a greater understanding of the importance of innovation, social entrepreneurship, and entrepreneurial leadership in my professional practice. During my course work, I have explored the concept of entrepreneurship and studied different theories and models of social entrepreneurship, including the lean start-up...

Negotiation Case Study: Negotiation and Conflict Management

Before analyzing the negotiation, it is necessary to consider the scenario and essential aspects such as purpose and participants. The interaction to be considered in this project is the negotiation of the sale of publishing rights for the book. I want to grant a second party the print and electronic...

Aspects of the Kurt Lewin’s Change Theory

Introduction Clinical practice improvement projects are important because they allow healthcare organizations to identify areas for improvement in their clinical practices. It helps to implement changes that can lead to better patient outcomes, increased satisfaction of patients, and more efficient and effective care delivery (Oliveira et al., 2018). Discussion Evidence...

The Sales, Profit, and Cost Problems in Catering Company

Introduction Catering services management is an integral part of any business. It is where the real money is made in this sector, and unfortunately, it is also where many companies make the biggest miscalculations. The catering company, owned by a celebrity group and with one of the most extensive catering...

The Coca-Cola Company’s PEST (Environmental) Analysis

Political and Legal Factors The rules and regulations of the state on food goods may directly affect Coca-Cola. Countries may have different versions of these laws. Coca-Cola sales were formerly prohibited in Burma as a result of trade restrictions between the US and that country. Once almost 60 years, the...

The Low-Cost Provider Strategy: Pros and Cons

It is hard to disagree that one of the primary goals of most businesses is to maintain high competitiveness and be the main choice of numerous clients. In order to achieve these objectives, it is of vital importance for companies to select appropriate and effective strategies that would help them...

Coca-Cola: Business & Corporate-Level Strategies

This paper analyzes the Coca-Cola company’s strategy management at the market level. In addition, the forces of the competitive environment and market cycles are being identified. The obtained characteristic of Coca-Cola allows concluding the effectiveness of the company’s most crucial corporate-level strategy. In general, within the framework of this paper,...

Jeff Bezos: The Successful Business Leader

Introduction The ability to rally others to work toward a common goal is central to leadership. To gain the respect and cooperation of followers, a leader needs to demonstrate their abilities as a visionary, problem-solver, and communicator. Someone in a leadership position who has a vision can see the big...

The Wal-Mart Company’s Customer Profiling

Walmart’s success and triumph over the other competitors in the retail business are attributable to its business model. The company’s pillar, “Everyday Low Price (EDLP),” appears to have played the largest role in ensuring that the stores attract and retain customers, given that most buyers are price-sensitive. While other companies...

The Importance of Entrepreneurial Education

Introduction Entrepreneurial education has become a complex subject that students need to master. It is a major tool for training numerous skills in young individuals. It teaches basic management activities and flexible skills that are complementary to fundamental things (these include business communication and public speaking). This is the ability...

China’s Live-Streaming E-Commerce Model and Consumers

Abstract Compared to traditional e-commerce, the live streaming e-commerce model can provide consumers with a more direct and authentic buying experience, encouraging them to make purchases sooner. Recently, live streaming e-commerce has become a new channel for business development. This study looked at five aspects that influence consumers’ behavior under...

The Crossrail Company’s Quality Management

Quality management of Crossrail can be called comprehensive for several reasons. First, the company manages quality on the organizational level, ensuring constant internal audits, tests, and incorporation of quality plans. Second, the company manages quality on a bigger scope, which implies “compliance with legislation, regulatory requirements, and relevant codes of...

Acme Company’s Human Resource Professionals Training

Introduction The general topic for this review is diversity, equity, and inclusion training for Human Resource Professionals at Acme HR Organization. The training considers the increasing workforce diversity caused by globalization processes posing a new dynamic to human resource management (Zhang & McGuire, 2021). It requires a consistent awareness of...

Business Model of McKinnie Real Estate

Business Model Canvas The Business Model Canvas is a tool for strategic management for describing, designing, and analyzing business models. It is has a favorable influence on both new and current enterprises. Using the nine parts of the Business Approach Canvas model, the research tries to determine McKinnie real estate’s...

The Coca-Cola Company’s Marketing Campaigns

Introduction The chosen company for this project will be Coca-Cola Company. John S. Pemberton, a pharmacist from Atlanta, brought this soda drink to the public for the first time in 1886. Bookkeeper of the Pemberton Chemical Company and inventor of the phrase Coca-Cola, Frank Robinson, published the first iteration of...

HRM Incident: Case Study Analysis

Minimum Education Requirement The analyzed case reveals that South Illinois Electric Company (SIE) has been growing rapidly through acquisition. This achievement has played a positive role in attracting more clients. Such a change calls for additional workers to complete most of the required tasks (Nor, 2018). Judy Anderson has been...

The Bombardier Aerospace Firm’s Business-Level Strategy

Introduction Bombardier Aerospace was a successful aircraft development firm; it successfully competed with other manufacturers, concentrating on the production of local jet aircraft. In 2004, Bombardier Aerospace announced plans for a new C-Series aircraft. Three years later, the company has not decided on the new batch, which caused doubt among...

Crisis Management in an Organization

Crisis management or communication refers to how an organization identifies a threat and responds to it effectively. Crisis management in an organization can viewed as a procedure whereby the old systems are no longer maintained so as to mitigate certain threats associated with them. This means that crisis management also...

The General Motors Company’s Change Strategy

Background Not all companies have succeeded at restructuring their operations due to globalization, and General Motors (GM) is one of them. There are significant internal failures that mark its downfall, including safety standards issues, manufacturing flaws in its cars’ parts, and the inappropriate initial response to the accusations on these...

Time Management: Mobile Application

Introduction It is important to note that a key part of one’s entrepreneurial competence involves an ability to properly spot and identify a critical problem or need, which requires addressing in a business-related fashion. The given problem identification and business venture proposition assessment will primarily focus on time management improvement...

Servant Leadership in Early Childhood Education

Introduction The purpose of this report revolves around reviewing servant leadership (SL) as it pertains to early childhood education. The document explains SL as part of the author’s personal philosophy and discusses SL’s theoretical explanations and impacts on three dimensions of management. Although SL requires further exploration in early childhood...

The Importance of Critical Thinking for Effective Human Resource Management

This paper discusses the significance of critical thinking for managers and leaders and especially a view of critical thinking as a set of skills rather than one element. Yet, as critical thinking is essential for tasks such as planning, it is also vital for effective human resource management in the...

Nestle Annual Report: Main Points

Located in Vevey, Vaud, Switzerland, Nestlé S.A. is an international food and beverage processing diversified business firm. As other responsible businesses and firms around the globe, Nestle publishes publicly available annual reports, which encompass various types of corporate information, including financial statements. In general, ten essential financial accounting indicators were...

Apple Inc.’s Analysis in the Chinese Market

Apple Inc. is a global corporation that operates all over the world and generates interest in its products among consumers from different areas. However, it is inevitable that specific markets are especially important to cover such a global brand as Apple. China’s emerging economic potency creates an environment in which...

Analysis of Amazon Company

Introduction Amazon is a giant online retailer that sells everything from books to electronics and clothing. Moreover, the company is a significant provider of cloud services. Given its size and scope, the organization has one of the most complex supply chains. One of the biggest challenges Amazon faces is managing...

The Green Office Company Analysis

Business’s Viability Green Office Company is a start-up organization that intends to enter the U.K. sustainable furniture market. The firm belongs to three environment-conscious partners who dream of helping businesses acquire modest and durable office furniture without hurting the environment. The Green Office Company appreciates the existing gap in the...

Starbucks’ Growth Prospects and its Current Challenges

Starbucks is the biggest coffee outlet in the world. The company was founded by Gordon Bowker, Zev Siegel, and Jerry Baldwin. Later on, Howard Schultz joined the company, and he took charge of the company’s marketing department. Under his leadership, Starbucks became the largest coffee retail outlet globally. Since 1987,...

Global and Local Issues Affecting John Deere

Abstract John Deere is a company in the agriculture business that is well-known for producing high-quality agricultural and construction equipment. The firm works on a worldwide scale through its storefronts in many countries and its online platform, which serves clients regardless of their location. Company values and leadership approach have...

The Global Chocolate Industry and Madecasse’s Business

Five Forces Analysis of the Global Chocolate Industry The study of various industries and their various components can provide a considerable amount of helpful information. An interesting approach for this scientific work is the practical application of the five forces model by Michael Porter. The main task of this method...

E-Bay Code of Ethics and Its Main Points

Introduction A code of ethics establishes an institution’s ethical rules and industry standards for maintaining honesty, integrity, and competence. While working as a consultant at eBay, I studied the code of ethics to understand my rights and opportunities. Organizational members who violate the code of ethics may face punishment, possibly...

IKEA’s Expansion Options to Ukraine vs. Oman

The retail and furniture trade are an essential part of the global economy. The furniture industry consists of the production, distribution, and retailing of residential and commercial furniture items. This market also includes additional products such as mattresses and home furnishings. The industry is able to combine new technology and...

Teamwork Dimensions and Kolb’s Theory

By definition, teamwork refers to a group’s collaborative effort to attain a specific objective or accomplish a task in the most efficient and effective manner. In the current world, teamwork plays an important role, especially in heightening efficiency and quality, determining firm governance and strategy, launching and designing products, and...

Personalization as an Effective Marketing Tool

Introduction Currently, the promotion of companies through social networks has become a reasonably effective tool for attracting customers and increasing profits. Various methods of increasing demand for goods and strengthening customer confidence in goods and services advertised on social networks have been actively developed. One of these methods was personalization,...

Dividend Policy at Linear Technology

The M&M theory is used to guide the management of corporates of all sizes: large, medium, and small-scale. The theory proposes that company value should not be affected by its capital structure. It implies that the company’s revenues, profits, and other financial metrics should not be influenced by its value...

Chocolate Bliss Global Expansion

The first country that the company should choose to expand its business in Italy. This country has a long tradition of cooking pasta and pizza, but it lacks specific associations with chocolate brands. Accordingly, Chocolate Bliss has the opportunity to overcome Ghirardelli and other competitors in their effort to win...

Supply Chain and Its Future Challenges

Introduction A supply chain is a complete system that involves producing and delivering goods and services, starting from the initial stages of getting the raw materials from their sources to the final phases of providing the goods and services to the consumers. Factually, the supply chain encompasses all the aspects...

The Nestlé Company’s Consumer Satisfaction Study

Introduction Nestlé product consumers reflect the levels of dissatisfaction or happiness they have with Nestlé’s brand and its products. Purvi and Dignesh used a sample of 100 respondents constituting people in business, children, homemakers, servicemen, and students in the research since most of them are consumers of the company’s products...

Financial Performance Indicators: Amazon

Key Financial Performance Indicators Financial performance indicators reflect the success of business development and market success. In the case of Amazon, as the global corporation selected for analysis, these indicators are crucial criteria to evaluate to obtain an objective picture of its productivity. As stakeholders, employees, shareholders, and community groups...

A Restaurant Menu: Case Analysis

When managing a restaurant, it is always important to plan the menu in a way which both has a set of staple items, as well as a share of dishes which can bring a sense of novelty. The restaurant in the case study has a challenge concerning customers who are...

Dominant and Backup Leadership Styles

The Blake Mouton Managerial Grid is a leadership framework based on two behavioral pattern dimensions. The first dimension represents a concern for people that detects the leader’s number one priorities: employee satisfaction, motivation, and positive emotional well-being. The second dimension represents a concern for results, implying the leader’s emphasis on...

Consuming Technology: Why Marketers Sometimes Get It Wrong

Technology is a force that civilization forward and enables societies to improve their quality of life, making communication, transportation, and other spheres easier. Marketing is a powerful tool that is used extensively by businesses to promote products and new technological solutions. The article “Consuming Technology: Why Marketers Sometimes Get It...

Work Groups vs. Teams: What Is the Difference?

Many people believe that the phrases “work group” and “work team” are interchangeable synonyms, but there is a significant difference between these concepts. A working group means employees who work together, striving to achieve specific organizational goals and sharing information, but “actually working independently of each other” (Fritz, 2019, para....

Selfridge & Co.’s Integrated Marketing Communications

Integrated Marketing Communication (IMC) tools comprise a number of marketing instruments designed to ensure efficient and consistent communication with the target audience. The tools include advertising, sales promotions, public relations activities, social media, direct marketing, public relation, and sales campaigns (Juska 2017). According to Percy (2018, p. 4), marketing communications...

Contract Managers’ Code of Ethics in Acquisition

Introduction Contract management is the sphere, which implies achieving compromises between different sides and fulfilling their interests, which may contradict each other in some cases. In this context, misunderstandings and conflicts are highly likely to arise, and in order to avoid them, the contract manager’s Code of Ethics has been...

Transportation and Logistics Management

Introduction Transportation is defined primarily as the activity of (or the system geared for) moving load (things or people) form point of origin to destination. Thus, when transportation service meets a need by moving load, then an economic demand is satisfied. While the logistics management, comes in to provide classified...

Focal Business Process and Supporting Information Systems

For a charity organization, the essential function of an information system (IS) is to improve its accessibility visibility while reducing its operational costs. As for the ALSAC, the radiothon donation application (RDA) brings in a unique opportunity to achieve both higher visibility and make the optimal interaction between the organization...

Foresight, Insight, and Cross-Sight: Tesla’s Strategy

Nowadays, managers often misinterpret the true meaning of strategy. They define it as an instrument of identifying and targeting appealing markets to then find the most effective methods of maintaining lucrative positions of an advantage there. Unfortunately, protecting market positions cannot ensure the profitability and growth of an enterprise. Todd...

Leadership Styles Definition and Analysis

An organization’s leadership is primarily focused on inspiring employees to achieve organizational tasks. It is also preoccupied with formulating a broader vision for an organization and developing stakeholder buy-in to support its achievements. There are various types of leadership styles used by managers to motivate their workers. Some of the...

Decision Making: Make or Buy Decisions

Today, companies have to make multiple decisions to demonstrate high-quality performance, choose appropriate resources, and achieve a competitive advantage. Chief procurement officers (CPOs) have to study what customers want and how to increase service level by choosing effective outsourcing and avoiding organizational failures. According to Schwartingm and Weissbarth, manufacturing units...

Amazon, Inc. Balance Sheet Analysis and Recommendation

A balance sheet is a financial statement that reflects what a business owns (assets), what it owes outsiders (liabilities), and its owners (equity). It balances the accounting equation by equating assets to the sum of liabilities and owners’ equity (Fraser & Ormiston, 2015). It shows a company’s financial condition or...

Organizational Culture, Structure, and Leadership in the 21st Century

International as well as local companies of the 21st century have to change their missions, organizational culture, structure, power division, reward system, and leadership styles. These changes are unavoidable if the companies want to remain competitive in a global rapidly-changing market. As the world becomes more and more interconnected and...

McDonald’s: Brand Management

Executive Summary McDonald’s plan to extend its operations to Kenya is a good move. The company should establish the best pricing method to use as well as come up with an appropriate budget for the anticipated expansion. The report recommends McDonald’s to price its products/services below the competition in order...

Consultancy Report to Senior Management

Executive Summary This report addresses in detail all the factors that a company needs to analyze before deciding to start operations in another country. The report continues to elaborate upon the different types of structures that can be utilized and the logic behind each structure, for instance direct investment model...

Business Plan for Star-up Online Candy Company

Company Description The business will be named Star Up Online Company. It will be a sole proprietorship online company that will specialize on selling popular candy brands such as dum-dums, blue berry, Laffy Taffy ropes, safe t-pops, Spangler candy canes, candy corns, gum balls, and other favorite candy brands. The...

Procedural and Distributive Justice in the Workplace

Just like in the rest of the society, concepts such as transparency, fairness, justice, and equality play an important role in the workplace. Particularly, the employees’ perceptions of both procedural and distributive justice may have an impact on their job satisfaction and turnover intention. In any system, procedural and distributive...

Media and Cultural Industries: The Conglomerate-Styled Ownership

The advent of democracy across the Western nations has also led to a scenario where few people own most of the available channels of communication. Media conglomerates have taken over the operations of digital media in most countries across Europe and America. The situation is not different in Canada where...

Chipotle Mexican Grill EFE Matrix Analysis

The primary external factor that was found to be affecting Chipotle Mexican Grill is the competition. David (2017) defines it as one of the most critical factors that have to be taken into consideration when discussing a business’s environment. Chipotle has to contend with both other fast-food locations, including ones...

Coercive Power in the Workplace

During chaotic situations, with numerous unknowns emerging, the proposition of coercing employees and pressuring them to conform to the leader’s vision may appear highly attractive. It would enable the team to work toward the same goal together as a unified body, at least temporarily, until the chaos passed. However, this...

Cellular Manufacturing Analysis

Functional Layout The functional layout is process oriented. When a factory has been described as to having a functional layout, it means that the operations which are followed in the manufacturing process are grouped in terms of the basis of the functions, the technology in use and the equipments which...

Healthy Fast Foods: Sector Analysis

Fast foods The term fast foods refer to foods that are prepared, readily available, and served quickly in restaurants or kiosks (Vendreys, 2011). Fast foods have been in existence for a lengthy period and are most common in urban regions. Fast foods include soft drinks, doughnuts and pastry, French fries,...

Risk Benchmark Program Analysis

Introduction Risk management programs play a vital role in ensuring the safety of workers, patients, and any other stakeholders in a healthcare setting. Therefore, such programs should be implemented meticulously based on the provided guidelines to ensure that maximum benefits are derived in the long run. This assertion calls for...

Historical Analysis of Corporate Social Responsibility

Introduction Corporate social responsibility is a concept that has gained massive popularity over the recent past as corporations try to give back to society. According to Hategan, Sirghi, Curea-Pitorac, and Hategan (2018), successful business entities have realized that they can achieve sustainable success if they have the support of the...

Digital Marketing in the Fashion Industry

Introduction Today, the development of marketing strategies and ways of business development is impossible without considering technology. The most common marketing technologies are online sales, digital marketing, SaaS, cloud computing, cloud storage, robotic process automation, and robotics to collate data. The fashion industry is a massive segment of the global...

HR Policies and Practices in Google

Correlating one’s personal traits and performance can be useful if the former is considered as one of many factors that affect the latter. However, I think that it should not be used as a sole basis for screening the potential candidates because personal traits cannot be only a performance predictor....

Market Leaders and Market Followers Strategies

Introduction A market is a system facilitating the exchange of goods, services, and information between its participants. This system is strongly influenced by market leaders, which can be a product, a brand, or a company with the highest percentage of total sales revenue. When there are market leaders, there are...

The Link Between Organizational Behavior and Change Management

Higher Professional Level Acknowledgment I am thankful to many of my colleagues and professors whose help led to the paper submission. I want to thank my tutor for recommendations, research support, and help in organizing the paper, and to the management staff of the organization, I am working with. Executive...

Royal Dutch Shell’s Entry Mode

The oil industry works with one of the most expensive commodities in the world, and it includes a few large companies. Royal Dutch Shell is among them, being the top producer of this resource globally. The company has a long development history that implies a few modes of entry in...

Social Entrepreneurship Analysis

Introduction Social entrepreneurship is an activity that is aimed at solving or smoothing out social problems. During the course, we learned that social entrepreneurs are businessmen who work at the intersection of charity and traditional business, addressing social issues, promoting charity and philanthropy, and giving the company a human face....

Problems With Improve Bank Services

The banking industry is different from other retail based industries in terms of customer service. Products and services cannot just be developed and directly offered to consumers. There are numerous legal and financial hurdles that must be overcome in order to offer innovative services. This means that good customer service...

Situational Analysis of Apple Inc. Corporation

Description of the Company Apple Inc. is a telecommunications firm that manufacturers sleekly designed communication gadgets such as iPhones, iPads, PCs, iMacs, and other software offerings that work together with telecommunication devices. Apple Inc is headquartered in Cupertino, California with over 350 retail stores globally (Hitt, Ireland & Hoskisson, 2012)....

Classical Conditioning and the Consumer Culture

Introduction What kinds of influences affect the way people behave and act? There are several internal and external factors that can alter an individual’s behavior. People’s actions ultimately reflect their surroundings, their physical and mental wellbeing, and can be swayed by the opinions of others, as well as many more...

Managing Demand at the Wild Dog Coffee Company

Wild Dog Coffee is a small coffee house offering espresso visitors a limited choice for breakfast, lunch, and dinner. So far, the company has only one branch office, but it is in the interest of management to open a new point. Expanding a business always involves risks, as it requires...

Luxury Brands After Economic Crisis in 2008-2020

Introduction Luxury brands have been at the centre of interest for scholars and economists for a long time due to their specific and exceptional performance in times of economic hardships. In 2007-2011 the last severe and global financial crisis hit almost all areas of the world economy and trade. The...

Impact of the Currency Exchange Rate on National Economy

Introduction Nowadays, business transactions become more and more complicated due to the interdependence between different economic segments. The currency exchange rate is one of the definers of the relationships and goods exchange in the international arena. The concepts of supply and demand and market equilibrium determine a value of a...

Relevance of Categorical Imperatives in Business

Business ethics is an essential part of a successful company, regardless of its niche. In his article “It Seems Right in Theory but Does It Work in Practice?”, the author states that the business must be competitive and build trust to achieve its goal. To operate successfully, people should develop...

Business Ethics: Abercrombie & Fitch Company Case

Abstract Ethics is a vital aspect for the successful business operation. Progressive organizations have formulated policies that guide individual employees, departments, units, and organization as an entity. These policies ought to function based on the ethical principles for the organization to achieve its vision and objectives. The ethical principles are...

A Travel Agency’s Budget Elements

No one is likely to deny that traveling is rather popular nowadays. Any demand is acknowledged to create its supply, so there are many travel agencies, which results in a fierce competition in the segment. Therefore, being competitive happens to be a goal to attain. Although there are a plethora...

Leader Role in the Organizational Culture and Change

Introduction Corporate culture is defined as the collective behavior of individuals, who are part of a corporate organization, and the interpretations that the individuals attached to their behavior and actions (Alvesson, 2012). Organizational culture provides a platform on which employers and employees share mental assumptions and determine the right conduct...

Human Resource Management: Turnover and Retention

Introduction In the sphere of human resource management (HRM), much attention is paid to distinguishing such notions as ‘turnover’, ‘turnover intention’, and ‘retention’. Even though these concepts are usually linked to each other, for this study, it is important to focus on the employees’ turnover intentions as a result of...

Stock Market: Fundamental and Technical Analysis

Introduction The economic recession of 2007 affected the operations of many companies and the interests of the public regarding investing in the stock market. The Federal Reserve of the United States adopted immediate measures to intervene and stop insolvency. However, the bond-buying program did swell not only the central bank’s...

International Merger and Acquisition

Abstract Merger and acquisition refer to the process where one company acquires another to help in improving its operations. The process leads to the acquired company adapting the control mechanisms of the acquiring company. One of the examples of mergers is the one between InBev and Anheuser-Busch. The success or...

Business Ethics – Libertarian View

The Libertarians have acknowledged that employers have some moral obligations to protect the welfare of the employees. Employers must disclose the safety risks during the employment process so that their employees will have to make an informed judgment about where they want to work. They view that provided the business...

Entrepreneurship and Innovation: Entrepreneurial Opportunities for Graduates

The rate of employment has been reported to increase with time according to the Bureau of Labor Statistics. For example, the rate increased to 4.7% as of July 2009 as compared to the rate of 2.8% for the same time in 2008. Attainment of job after the completion of degree...

Diageo PLC: Industry Research

Company Background Diageo (a coined name combining the Latin for “day” and “earth”, respectively) is the undisputed global leader in what is styled the “premium spirits business” (Murray, 2009) in point of gallonage, net sales in pounds, and operating profit. Having originated with J & B blended Scotch in the...

Analysis and Strategy in Global Marketing

Abstract The paper examines the various strategies used in global marketing. The paper starts with introduction then outlines the Porter’s five forces model in industry competition and the effects of the barriers in global marketing. Then the paper examines the differences that exist among local, national, international and global product...

Wal-Mart’s Electronic Marketing and Strategic Approaches

Executive summary Wal-Mart Inc. has been in existence since 1962. The retail store chain has significantly expanded in the global market segments in Europe, America, and Asia. Its powerful retail brand with “Everyday low price” slogan depicts its successful money-for-value pricing policy and strategy (Zook, &Graham 2006, p.15). Even though...

Role of Intermediaries Analysis

Discuss the role of intermediaries in Business-to-Business (B2B) In order to provide an answer to this question, it is first of all, necessary to understand what an ‘intermediary’ in a B2B transaction actually does. In real terms he/she could be said to bridge the gap between the buyer and seller,...

Delegation in Leadership Process

Outline This is an essay which discusses some questions related with delegation, which is a core element of leadership. The discussion questions are – Is delegation significant in leadership? Will leadership work without delegation? And what are the respective roles of leaders and followers in the delegation process? Introduction Is...

Delegation of Leadership Skills

Introduction Delegation of leadership is viewed as an essential tool for attaining improvement in operational performance of subordinates. Employees interested in responsible and challenging position can be motivated through effective delegation of leadership to them. Delegated works seem to be enhancing the operational performance of the employees. “Delegation is a...

Apple Incorporation: Business Strategy Analysis

Introduction Apple Inc. is a company that specialized in the production of high technology consumer electronics, computers, and software. Established in the United States in 1976 the company essentially increased its sales only during the last ten years. Among the products of the company, almost every consumer in the world...

Social Values in Branding

Branding In the business world companies or business, ventures create an edge over their competitors in the market, by making their products unique from similar products in the market. A brand is, therefore, a unique symbol, mark, or word that discerns a certain product and or company from similar ones...

TNT Express Company’s Supply Chain Management Components

As any company that operates in the sphere of transportation and logistics, TNT Express has to pay special attention to the development of supply chain management; in particular, its management has to concentrate on such aspects as planning and control, work processes, and organizational structure. It should also be taken...

E-Business: Why It Matters for Modern Organizations

Introduction Many companies in the world are using internet-based systems that are cheap and simplify the information management process by removing the complexity, which makes the organisation more responsive and as result organisation generates more profit through revenue and saving. In addition, companies are trading together in electronic marketplaces and...

Organizational Behavior. Leadership and Self-Assessment

Introduction The success of an individual and/or an organization to some extent depends on the individuals and/or the leaders in the organization. Strong leadership will develop a strong organization in terms of organizing resources for its own and people’s benefits. Leaders are important in influencing the organizations through decision-making and...