Any researcher, speaker, or lecturer wants his or her document or presentation to have an appropriate effect on the audience. In general, people provide positive feedback if the ideas or findings of the author were clearly presented. However, for effective communication, the audience, context, media choices, and purpose of a report should be considered. First of all, the understanding of the target audience is immeasurably significant for the planning of the speaker’s message. For instance, foreigners will not appreciate the material to the full extent if a researcher mentions multiple facts from the history of his or her country that is not generally known. That is why it is essential to examine the audience’s major demographics, such as gender, age, nationality, religion, culture, and education, in advance (Austin & Pinkleton, 2015). Moreover, the context and location of a presentation should be highly considered as well. The consideration of cultural, psychological, historical, physical, and social factors will inevitably help to establish effective communication.
In addition, a person who presents any material should ask himself or herself an important question concerning goals that should be reached with the help of this presentation. A lecturer may persuade people to perform particular acts or simply provide information. The identification of the purpose of a presentation or a document will contribute to the efficient planning of material. And the material should be presented in a clear, professional, and logical way. Moreover, communication effectiveness may be improved by the appropriate choice of media by the nature of the message that will be transmitted as it may be oral or written, formal or informal (Austin & Pinkleton, 2015). In addition, such factors as the urgency of a matter and the presence or absence of distance between a speaker and audience should be considered as well.
Reference
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relation management: Planning and managing effective communication programs (3rd ed.). Routledge.