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Apple at a Glance: A Success Story

Brief company history

Apple Computer, Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 in California. The organization’s commercial activities began with the production of its first personal computers with the MOS Technology 6502 processor: success came almost immediately. Since then, inventors have created other versions of computers such as the Apple II, Apple III, and others, but a milestone in the development of the company was the Macintosh, produced in 1984. The 21st century was a revolution for the technological world due to the achievements of Apple: the company has released audio players, smartphones, laptops, headphones, and several electronic types of equipment, which has high popularity among consumers.

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Company overview

Apple, Inc. is a giant American corporation whose commercial activities have long gone beyond the continent. Its headquarters are in Silicon Valley, in Cupertino, California. As of 2020, the central figures managing the company’s organizational life are Arthur Levinson (Chairman), Tim Cook (CEO), and Jeff Williams (COO). It is essential to clarify that Apple’s core market spectrum is in the electronics and home appliances category. Although the company has recently sought to shift its focus to service and streaming services: Apple Music, TV+, News, and Arcade. Its mission is to provide its customers with the best user experience in using innovative and intelligent hardware, software, and services. Based on the above, Apple’s target customers are those who are interested in purchasing quality equipment or services. The company seems to be striving for a stronger conquest of the technology market with new, revolutionary products in the years to come.

Basic nationwide macroeconomic indicators

The following data is relevant for the USA:

  1. GDP Growth Rate: -32.9%;
  2. Unemployment Rate: 10.2%;
  3. Inflation Rate: 1%;
  4. Interest Rate: 0.25%;
  5. Stock Market: 27931 points;
  6. Government Bond 10Y: 0.71.

Time series data

Factor 2020 2019 2018 2017 2016 2015 2014 2013 2012 2011 2010
Apple, Inc.
CR 1.50 1.30 1.46 1.23 1.28 1.13 1.63 1.68 1.50 1.61 2.01
Share, $ 459.63 157.24 168.96 112.00 99.41 101.52 71.87 68.71 53.06 40.52 26.58
Revenue, $ N/A 260,174 265,595 229,234 215,639 233,715 182,795 170,910 156,508 108,249 65,225
TTM Yield 0.96 1.70 1.60 1.71 2.14 1.56 2.10 2.39 0.43
Employees N/A 137,000 132,000 123,000 116,000 110,000 97,000 84,400 76,100 63,300 49,400
USA
GDP N/A 21.43 20.54 19.49 18.71 18.22 17.52 16.78 16.2 15.54 14.99
Unemp-nt 2.3% 4.7% 5.3% 4.9% 4.6% 4.4% 6.6% 8.2% 7.9% 7.3% 10%
Population N/A 328.2M 326.7M 324.9M 322.9M 320.6M 318.3M 315.9M 313.8M 311.5M 309.3M
P-l. income N/A N/A 33.71 32.74 32.54 32.05 30.53 29.88 29.57 29.75 30.21
Households N/A 128.58 127.59 126.22 125.82 124.59 123.23 122.46 121.08 118.68 117.54

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StudyCorgi. (2022, March 4). Apple at a Glance: A Success Story. Retrieved from https://studycorgi.com/apple-at-a-glance-a-success-story/

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StudyCorgi. 2022. "Apple at a Glance: A Success Story." March 4, 2022. https://studycorgi.com/apple-at-a-glance-a-success-story/.

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StudyCorgi. (2022) 'Apple at a Glance: A Success Story'. 4 March.

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