Brief company history
Apple Computer, Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976 in California. The organization’s commercial activities began with the production of its first personal computers with the MOS Technology 6502 processor: success came almost immediately. Since then, inventors have created other versions of computers such as the Apple II, Apple III, and others, but a milestone in the development of the company was the Macintosh, produced in 1984. The 21st century was a revolution for the technological world due to the achievements of Apple: the company has released audio players, smartphones, laptops, headphones, and several electronic types of equipment, which has high popularity among consumers.
Company overview
Apple, Inc. is a giant American corporation whose commercial activities have long gone beyond the continent. Its headquarters are in Silicon Valley, in Cupertino, California. As of 2020, the central figures managing the company’s organizational life are Arthur Levinson (Chairman), Tim Cook (CEO), and Jeff Williams (COO). It is essential to clarify that Apple’s core market spectrum is in the electronics and home appliances category. Although the company has recently sought to shift its focus to service and streaming services: Apple Music, TV+, News, and Arcade. Its mission is to provide its customers with the best user experience in using innovative and intelligent hardware, software, and services. Based on the above, Apple’s target customers are those who are interested in purchasing quality equipment or services. The company seems to be striving for a stronger conquest of the technology market with new, revolutionary products in the years to come.
Basic nationwide macroeconomic indicators
The following data is relevant for the USA:
- GDP Growth Rate: -32.9%;
- Unemployment Rate: 10.2%;
- Inflation Rate: 1%;
- Interest Rate: 0.25%;
- Stock Market: 27931 points;
- Government Bond 10Y: 0.71.