The Image
Apple introduced the Apple Watch Series 6 with a new blood oxygen level feature that provides additional opportunities to monitor one’s health. Blood oxygen saturation level (SpO2) is the red blood cells (as a percentage) that transport oxygen from the lungs to other organs. This level indicates the degree to which the blood is supplying oxygen to the body (Pipek et al., 2021). The new unique features of the Apple Watch Series 6 will help people monitor their health and remain in shape. For users who want to exercise outside or at the gym and not take their smartphone with them but still listen to music, the Apple Watch has the ability to connect wireless headphones directly. Buyers can now combine the fashionable design of the watch with the benefits to their health (Dempsey, 2020). Thus, potential customers immediately appreciate the benefits of the brand’s next watch, and the company’s credibility inspires them to try out the new product. Significantly, the positive feedback they leave on social media encourages people to choose the Apple Watch Series 6.
The Brand’s Target Market
The Apple Watch Series 6 supports athletic activity by providing a wealth of valuable information. In addition to the standard heart rate monitor, altimeter, distance sensor, and much more, these miniature devices can also monitor blood oxygen levels (Chong et al. 2020). Thus, the device is suitable for a wide audience, including those who want to manage their health, from teenagers to businessmen. The Apple Watch Series 6 primarily aims at individuals who exercise and value their health (Chong et al. 2020). Even anxious businessmen can use this watch to track their sleep quality and blood oxygen levels. It is important to note that professional athletes also choose this watch, which demonstrates its value. It is crucial for athletes to have a quality sleep and monitor any changes in the body. In general, the watch will benefit anyone who wants to not only have a good appearance but also manage health parameters.
Support for the Brand on Social Media
For many iPhone users, the Apple Watch has become an indispensable accessory. It is significant to highlight the main benefits of using the device; the Apple Watch has introduced a handy feature that allows unlocking an iPhone while wearing a mask (Hafner, 2020). During the COVID-19 pandemic, this feature can protect people from infection and it is often advertised in various social networks. I also had the experience of using this watch, which I would like to share.
When I was working in the office, an interesting story emerged that demonstrated the advantage of this device. I used the Apple Watch Series 6 in various aspects of my life. At the same time, my colleague was not using the Apple Watch Series 6. Therefore, he could not control his sleep quality and rhythms; accordingly, he felt exhausted at work. By contrast, with the Apple Watch Series 6, I had enhanced concentration and quality of work, which contributed to my career advancement. This is because the Apple Watch Series 6 constantly measures my heart rate, enabling me to monitor my well-being and consult a doctor for preventative purposes. Meanwhile, a person who does not observe the initial changes in well-being may start medication therapy at a severe stage of the disease. Thus, due to the fact that I was using the Apple Watch Series 6, the management noticed my effective, productive work. Therefore, I encourage everyone to attempt to control their lives and improve their health with this device.
References
Chong, K. P., Guo, J. Z., Deng, X., & Woo, B. K. (2020). Consumer perceptions of wearable technology devices: Retrospective review and analysis. JMIR mHealth and uHealth, 8(4), e17544.
Dempsey, P. (2020). TheTeardown Apple Watch Series 6: Wellbeing defines the latest design evolution. Engineering & Technology, 15(11/12), 84-85.
Hafner, M., Pollard, J., & Van Stolk, C. (2020). Incentives and physical activity: An assessment of the association between Vitality’s Active Rewards with Apple Watch benefit and sustained physical activity improvements. Rand Health Quarterly, 9(1), 1-5.
Pipek, L. Z., Nascimento, R. F. V., Acencio, M. M. P., & Teixeira, L. R. (2021). Comparison of SpO2 and heart rate values on Apple Watch and conventional commercial oximeters devices in patients with lung disease. Scientific Reports, 11(1), 1-7