Coherence, structure, and clarity are fundamental in communications in the workplace. The ability to align the various domains of communication according to the factors characterizing the setting is decisive for a given project’s overall success. My strategic communications plan is designed in a manner that thoroughly addresses the company goals, the expectations, and goals of the main stakeholders and incorporates the specific features of the target audience for successful message delivery and action request.
The aspects and detailed phases of the communications plan allow for addressing the big picture and the project’s specific tasks. My plan contains thought-through elements concerning the goal, content of the message, the style and channel of the delivery, the information about the target audience, my relationships with them, and the expected outcomes. The presence and adequate validation of these elements prove that my strategic communications plan is aligned with the goals of the data center relocation and the overall improved productivity of the department.
Moreover, since the ultimate goal is to induce action of the top management and other involved stakeholders, the choice of the style and channels in both written communication and presentation are aligned accordingly. Written communication is to-the-point, concise, clear, and supported by data and evidence. The choice of the consult/join communication style and e-mail newsletters serves the achievement of the goal and appeals to the target audience’s particularities.
As for the presentation, the use of online platforms and presentation software will allow for using graphics and delivering the information in the clearest and comprehensive way while preserving the formal style of communication (Moulton et al., 2017). Several revision issues might be applicable in order to address the anticipated communication barriers and time zone differences. Also, the written communication and presentation might benefit from the thorough revision of updated evidence and concrete data. Overall, the plan is a strong basis for pursuing corporate goals, which will be helpful in my future work.
Reference
Moulton, S. T., Türkay, S., & Kosslyn, S. M. (2017). Does a presentation’s medium affect its message? PowerPoint, Prezi, and oral presentations. PloS One, 12(7), e0178774.