beIN Media Group
beIN Media Group is a corporation owned by the state which provides worldwide live sports events and entertainment across five continents. The organization is based in Doha, Qatar, and it distributes its services in seven different dialects covering North America, North Africa, Asia, Europe, Australia, and the Middle East. The report will analyse corporate social responsibilities (CSR) initiatives that the firm can practice to impact the community, its business case, SMART goals, and the launching of its campaign.
The Corporate Social Responsibilities (CSR) Initiatives
beIN Media Group is one of the renowned sports and entertainment networks across the globe. It can consider its overall impacts economically, socially, and environmentally to enable it to promote positive influence (Sharma, 2019). Based on its business goals, it can initiate several CSR to effectively achieve the objectives. Some of the CRS that the company can engage in include charitable feeding program and planting of tress in arid areas.
Engaging in charitable feeding programs by sponsoring needy families to secure basic foodstuffs and other human wants. The corporation should partner with local community organizations in different areas to offer food support to people who cannot afford the basic needs, especially women and children. When the project is undertaken, most young adults from marginalized societies will have the opportunity to engage in other activities such as schooling instead of looking for meals to feed their families. The approach will enable the company to improve the quality of living amongst those individuals. Furthermore, the initiative will make the company popular among the communities thus enabling growth of its customer base.
Similarly, beIN Media Group should take the initiative to plant trees in specific areas with severe drought problems. Currently, the world is experiencing a significant change in climatic conditions following the massive emission of greenhouse gases into the atmosphere. The increasing carbon footprint adversely affects the weather, making humans encounter severe weather patterns that impact agricultural activities in most places. When the company partners with various local agencies to sponsor the forestry program, it will positively impact the ecosystem, lowering the aspect of global warming, which imposes a threat to humankind. Such a campaign would make the media group to be known worldwide, thus increasing its market share.
beIN Media Group Business Case
The business case strategy for the beIN Media Group is charitable feeding program. Philanthropic giving is unique for the business since it facilitates quality living among the people who have limited sources of income. When the beIN company engages in the program, the community benefits from the products hence allowing them to release the young ones to pursue education instead early labour to support the families. This will save them from the cost involved in purchasing basic needs hence allowing parents to educate the young ones. The charitable approach is essential for the organization since it has the potential to influence the context of the firm’s competitiveness. The plan will enable beIN Media Group to meet and fulfil the needs of stakeholders.
When beIN sponsors charitable feeding programs in different communities, it facilitates the creation and preservation of better living standards for the people, which is useful in sustaining the demanding clients. If the families have adequate meals, children will be allowed to acquire good level of education, they become more productive and can pursue a career path in broadcasting. This would allow beIN to have an adequate supply of the quality human resource, thus having an effective competitive advantage.
Engaging in the charitable program requires the company to use more capital to finance the whole program. However, in the long run, the firm will be able to obtain more rewards due to the activities. For instance, through a charitable feeding program, beIN Media Group will be able to create a pool of qualified employees from the student who will be relieved from burden of providing for their families. Similarly, the practice will increase the corporation’s image, hence creating a large customer base necessary for the organization’s growth (Al Mubarak et al., 2018). Therefore, at the bottom line, the beIN financial health will improve.
SMART Goals
SMART implies specific, measurable, achievable, relevant, and time-bound. To work on the charitable feeding program effectively, beIN Media Group should have well-set goals to guide the management through the process (Ogbeiwi, 2021). The company’s primary objective is to increase food supply to families with low income to create room for children is such families to access education. The target population for the project is marginalized community with limited resources to support their basic needs.
S: Specific
To increase the number of families receiving free food program in the community. The company will cater to their meals, accommodation, and basic needs to necessary to sustain their living standards.
M: Measurable
The beIN Media Group aims to raise the number households receiving food aid by 15,000 from different regions. The firm will determine the achievement of the figure by evaluating the records from various local organizations facilitating the program.
A: Achievable
Increasing the number of families receiving food support project to 15,000 by sponsoring the cost and expenditure needed to facilitate their feeding program in the local communities.
R: Relevant
Growing the number of households by 15,000 provides the community with the ability to have a quality life. Furthermore, the large population presents an opportunity for the business organization to access qualified human resources to provide a competitive advantage for beIN in the market after receiving education.
T: Time-Bound
Increase the number of families by 15,000 by the end of 2027. To accomplish this, the management of beIN Media Group will partner with different local authorities and community groups to ensure they register the agreed population of people who deserve the services in the society.
Launching CSR Campaign
After effectively selecting and setting the goal of the CSR that is facilitating charitable feeding program, the last step involved is launching the program. beIN Media Group will involve the following stakeholders during its campaign activities, the company shareholders, the press, members of the community, and the employees. The mentioned participants are vital in influencing the movement and progress of the project to ensure the set objectives are met.
The company will communicate the need to initiate the CSR program to its shareholders. This will be achieved by conducting an annual general meeting whereby the organization meets with the people with shares and addresses the need to participate in such activity. When the individuals are adequately informed, they might increase their contribution to facilitating the whole project, ensuring the business company attains its goals.
Similarly, the press will be involved in the launching program to advertise and inform the public about the nature of the CSR undertaking the company is starting. The organization will use media to publish the information through newspapers, posts on websites, ads on social platforms, and any other stage where the people can access the information. Moreover, community members will be at the center of the project. Since the program aims to improve their wellbeing, the media group will ensure they communicate the relevance of the project to the target society to ensure they maximize the opportunity to benefit from the program. Lastly, the organization’s employees will be the priority to aid in championing the CSR project. The beIN Media Group works will be informed about how the program will work and the key reasons behind its initiation.
References
Al Mubarak, Z., Hamed, A. B., & Al Mubarak, M. (2018). Impact of corporate social responsibility on bank’s corporate image. Social Responsibility Journal. Web.
Ogbeiwi, O. (2021). General concepts of goals and goal-setting in healthcare: A narrative review. Journal of Management & Organization, 27(2), 324-341. Web.
Sharma, E. (2019). A review of corporate social responsibility in developed and developing nations. Corporate Social Responsibility and Environmental Management, 26(4), 712-720. Web.