FruitRich Private Limited’s International Marketing

FruitRich Private Limited to be established in Australia is manufacturing natural fruit juices in different flavors. “FruitRich” juices are ultra-premium nutritious fruit juices, 100 percent natural sold in attractive 250 ML, 1Litre, 2 Litres, and 3 Litres pet bottle containers. The word “Fruit” in the brand name of the product indicates the 100 percent natural factor and the word “Rich” indicates the richness in nutritional value. The product is positioned mainly for home use intended for health-conscious consumers who are keen on quality than the price aspects. Initially, the product range includes Orange, Pineapple, Apple, Apple& Mango Pineapple & Orange juices (GoldenCircle.com). Juices are made from natural fruits and not from concentrates like many other juices available in the market.

Having been successful from 2006, the year of its inception in Australia, FruitRich now contemplates marketing the products at the international level. The final choice of entering the international market is through England. The objective of entering the UK market is to ensure a sustained sales growth and market share by catering to health-conscious consumers through the supply of “FruitRich” – a genuine quality product rich in nutritional value. The product will be positioned as a lifestyle brand offering utmost satisfaction to health-conscious consumers that can be consumed without adding water or sugar. The product will be categorized as an ‘ultra premium’ range with its nutritional value as the USP. Product differentiation will be done through catchy advertising and attractive packing. Based on the demographic information people falling under the age group of 25-34 constitute 14 percent of the total population of England and the people in this age group constitute the target market for “FruitRich”. With this background the international marketing plan will consider the following topics among others::

Executive Summary

  • Background of the company
  • Mission Statement
  • Products
  • Financial Feasibility

Strategic Focus and Environmental Analysis

  • Mission/Vision/Values
  • Objectives
  • External Environmental Analysis
  • Internal Environmental Analysis

Market and Product Focus

  • Marketing Objectives
  • Target Market
  • Marketing Communications

Marketing Plan

  • Product Positioning and Strategy
  • Pricing Strategy
  • Promotion Strategy

With the above overall contents, a detailed and innovative marketing plan will be presented for the introduction of “FruitRich” juices in the international market.

Works Cited

GoldenCircle.com. Products. 2009. Web.

Cite this paper

Select style

Reference

StudyCorgi. (2021, November 1). FruitRich Private Limited’s International Marketing. https://studycorgi.com/fruitrich-private-limiteds-international-marketing/

Work Cited

"FruitRich Private Limited’s International Marketing." StudyCorgi, 1 Nov. 2021, studycorgi.com/fruitrich-private-limiteds-international-marketing/.

* Hyperlink the URL after pasting it to your document

References

StudyCorgi. (2021) 'FruitRich Private Limited’s International Marketing'. 1 November.

1. StudyCorgi. "FruitRich Private Limited’s International Marketing." November 1, 2021. https://studycorgi.com/fruitrich-private-limiteds-international-marketing/.


Bibliography


StudyCorgi. "FruitRich Private Limited’s International Marketing." November 1, 2021. https://studycorgi.com/fruitrich-private-limiteds-international-marketing/.

References

StudyCorgi. 2021. "FruitRich Private Limited’s International Marketing." November 1, 2021. https://studycorgi.com/fruitrich-private-limiteds-international-marketing/.

This paper, “FruitRich Private Limited’s International Marketing”, was written and voluntary submitted to our free essay database by a straight-A student. Please ensure you properly reference the paper if you're using it to write your assignment.

Before publication, the StudyCorgi editorial team proofread and checked the paper to make sure it meets the highest standards in terms of grammar, punctuation, style, fact accuracy, copyright issues, and inclusive language. Last updated: .

If you are the author of this paper and no longer wish to have it published on StudyCorgi, request the removal. Please use the “Donate your paper” form to submit an essay.