91 International Marketing Essay Topics

🏆 Best Essay Topics on International Marketing

1. Marketing Analysis for Nestlé: Nespresso Segmentation & More
2. Nestle International Strategy: Marketing Analysis
3. Uppsala Model in Internationalization Decisions
4. Nando: International Marketing Mix Strategy
5. Mercedes Benz Company’s Marketing Plan for the UAE
6. Zara International Marketing Strategy
7. The Role of Internet on International Marketing

✍️ International Marketing Essay Topics for College

1. Globalization’s Impact on International Marketing Strategies

   International marketing strategies are influenced by globalization. The operations of multinational firms are shaped by the confrontation between standardization and adaptation.
2. International Marketing Strategies of Zalando and Asos

   The essay implement various theoretical concepts, including high- and low-context nations and Hofstede’s cultural dimensions framework, to analyze Zalando and ASOS strategies.
3. Nike Inc.’s International Marketing Strategies

   The paper has examined Nike’s key international marketing strategies, namely, the use of technology and customer segmentation.
4. SPAR International Company: Marketing Plan

   SPAR International is the world’s biggest food retailer. The work outlines goals for the development of the brand, along with the marketing mix of strategic recommendations.
5. Starbucks: An International Strategy

   The current paper discusses the case of Starbucks. It is one of the companies most known for its consistent and large-scale international success.
6. Starbucks Company’s International Business Strategy

   In realizing its future internationalization agenda, Starbucks can consider venturing into more partnerships in the foreign markets and directly compete with existing retailers.
7. International Marketing and Marketing Communications

   Marketing communications are messages and related media used to communicate with the target market. It involves advertising, sales promotion, personal selling, and public relations.
8. Samsung: The Global Marketing

   Offering the wide product line that addresses the needs of many different target groups is the main idea of Samsung’s global strategy.
9. The Wiggles: Analyzing Their Expansion into International Markets

   The Wiggles company is a well-known brand that will continue being successful in the childhood entertainment industry as they have significant business concepts.
10. The Coca-Cola Company’s Strategic Plan in Pakistan

    Coca-Cola is the most prominent foods and Beverages Company in terms of growth and global market in this industry.
11. Lidl Expansion to Norway and Mexico

    Lidl, a Germany-based international discount retailer, is considering entering another country’s market. It has narrowed its choices down to either Norway or Mexico.
12. Global Marketing: Adaptation vs. Standardization

    Global marketing is a complex process that must take into account various cultural, legal, and socio-economic aspects to work successfully.
13. Mercury Shoes Company’s New Opportunity in China

    The Mercury Shoes company has to promote better operational plans to aim the 10 million unit annual sales. China has no injuries from the hit of the global recession.
14. Internationalization of a Bicycle Company: India & the US

    The need for internationalization of companies began when firms saw the necessity to increase their export efforts due to the declining domestic consumptions.
15. The Coca-Cola Company in Sub-Saharan Africa

    This paper discusses the origin of the Coca-Cola Company and the company’s scope of the market in Sub-Saharan Africa.
16. International Marketing: Personal View

    The international managers have the obligation of adhering to the international policies to ensure that their businesses run smoothly.
17. National Culture and Aesthetics in International Marketing

    This paper examines the importance of national culture and aesthetics for international businesspeople, describes using demonstrations effect and analyzes American marketers’ work.
18. International Marketing: H&M Enters Brunei

    This paper critically examines Brunei’s marketing environment, company competition level, and entry strategies.
19. Internationalization on Example of Sony Company

    This essay focuses on one of Sony’s daughter companies, Sony Computer Entertainment, especially on the production and internationalization of gaming consoles called PlayStation.
20. International Marketing Plan of Progresso Soups in Santiago, Chile

    This report presents an international business proposal for the expansion of the GMI company through the marketing of Progresso soups in Santiago, Chile.
21. Global and Multi-Domestic Marketing Approaches

    There is a need for aggressive managers who can innovate and initiate skills that are important in navigating the pressures that affect the growth in company sizes.
22. The International Marketing Planning Theory Application

    International marketing operations are geared towards achieving an organization’s objectives while operating across the globe.
23. Norrona Company’s International Marketing Plan

    This paper presents an international marketing plan that will help Norrona exploit the market opportunity presented by a foreign market – South Africa.
24. Furbo Dog Nanny: International Marketing

    This paper explores the global pet monitoring industry, with an emphasis on the segmentation and differentiation of Furbo’s strategies for expanding operations in Australia.
25. A US Diapers Firm’s Entry into the Brazilian Market

    The Brazilian market entry of a U.S. manufacturer of disposable diapers requires particular attention due to the differences in conditions between the two locations.
26. International Marketing of Coca-Cola

    When it comes to entering the IFCD market, Coca-Cola will have to overcome many barriers and market risks to be successful.
27. Nova Energy Drinks Company

    Nova Energy Drinks company explores new potential opportunities of moving to an international arena, penetrating two foreign markets in South America: Argentina and Venezuela.
28. International Business: Amazon.com Marketing Strategies

    This term paper focuses on the marketing strategies of Amazon.com and how it has contributed to its continual growth in the competitive e-Commerce.
29. Market Entry Strategy on Example Wal-Mart

    This research is aimed at discovering the entry strategy that shall be employed by the company in entering into this market where it is already saturated.

📌 Easy International Marketing Essay Topics

1. Spotify and South Korean International Market

   This paper recommends South Korea as an ideal international market for Spotify – a music streaming company. The analysis based on macroeconomic factors.
2. International Marketing: A Case Study of Sanctuary Spa (UK)

   Global marketing principles and possibilities are precise and realizable; therefore, the worldwide marketplace cannot be compared to the home economy.
3. Rule of Law and Ethics and International Marketing

   Currently, the attention of the world community is attracted by the rapid development of the “new industrial countries” of Asia, Africa, and Latin America.
4. Marketing Mistakes Affecting International Marketing

   Marketing mistakes can affect international marketing in that they can cause destroy brand reputation, increase costs associated, and lowers the market share.
5. McDonald’s in Hong Kong and Taiwan

   The difference between McDonald’s in Hong Kong and Taiwan manifests itself in non-obvious aspects of the housing issue and attitudes towards marketing.
6. Reasons for Companies to Enter Foreign Market

   The purpose that guides a particular company’s strategy building is the financial benefits an enterprise expects to obtain from specific interventions’ successful implementation.
7. The Disney Difference: Making Magic Happen

   This essay provides information on the Disney Difference and their impact on corporate, competitive, and functional strategies.
8. International Expansion Strategies to Consider

   It is more beneficial to expand a business internationally. However, this comes with an array of challenges that might discourage some entrepreneurs from doing it.
9. McGraw Hill Publisher: The International Marketing Analysis

   The report is an analysis of the role of marketing concepts, and implications at local and international levels that ensure the company succeeds in promoting products and services.
10. Anheuser-Busch InBev: International Marketing for Success

    This paper has used Anheuser-Busch InBev to illustrate how businesses can move from operating in a small domestic market to dominating global markets through international marketing.
11. International Marketing – Impact of Globalization

    This paper seeks to identify the impact of globalization in international business and how companies can fully utilize the concept in order to attain their objectives
12. Gender Symbols Usage in International Family-Oriented Marketing

    The concepts of social structuring and the formation of gender symbols are considered to be the central issues of family-oriented marketing developing on the international level.
13. Pret a Manger Company’s Foreign Entry Mode Selection

    The purpose of this paper is to develop a profound strategic plan for international market entry for Pret A Manger.
14. “Beware the Pitfalls of Global Marketing” by Kashani

    Kashani addresses some of the problems that he believes to be characteristic of the global marketing environment.
15. Global Market Entry: Product Customization & Brand Integrity

    Customization is fraught with several outcomes that may inhibit the further advancement of a company in the global economy.
16. International Markets and Its Opportunities

    An organisation should increase its value than rivals through stocking more resources and distinguishing its capabilities.
17. Cross-Cultural Marketing and Hofstede’s Model

    This paper examines the effect of culture and the importance of cross-cultural analysis on international marketing, with a focus on Hofstede’s model of cross-cultural analysis.
18. Advertising Effectiveness in International Marketing

    In international marketing, advertising is one of the main tools that a firm can use to gain a competitive edge over other firms.
19. National Office Machines and Nippon Cash Machines Merge

    The merging of National Office Machines from the United States and Nippon Cash Machines from Japan brings two different cultures together with contrasting marketing strategies.
20. Sprout&Co Firm’s Entry Mode and Internationalization

    Given the nature of the business, Sprout&Co plans to adopt a licensing and franchising entry strategy into the international market since it offers numerous benefits.
21. A Ceviche Business in the Chinese Market

    In my business model, I plan to introduce ceviche to the Chinese. This paper gives an in-depth SWOT analysis of the introduction of ceviche to Chinese cuisine.
22. Potential Issues of Expanding into Foreign Markets

    The expansion of business abroad is a profitable event and a positive aspect in the context of business development. However, it is necessary to take into account many risks.
23. International Marketing News

    The international market is now facing division, with the governments putting much concern on supporting households and businesses that price regime.
24. CarryMore Company’s Internationalization

    Before the decision to expand its presence abroad, the company was a purely domestic enterprise. It means that CarryMore was limited by exclusively British market orientation.
25. Swipr Software Company’s Entry Into China

    Swipr is a software company that runs a microblogging platform. This paper aims to study the viability of the company’s entry ambitions into China.
26. The Fresh Direct Firm’s Entry into the Chinese Market

    FreshDirect is one of the organizations that has been striving to introduce innovative food delivery services. It has strong changes at entering the Chinese market successfully.
27. Amazon Inc. in the Context of International Business Economics and Markets

    Amazon can focus on the different ways that products can be used to attract buyers in South Africa. Promotions using social media and TV advertisements can be implemented.
28. Multinational Enterprises’ Choice of Modes of Entry

    There is no “one shirt fits all” strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs).
29. Multinational Enterprises’ Global Strategy Adjustments

    A global strategy is based on the assumption that the consumption and production patterns of goods and services are homogenous worldwide and countries are interconnected.

👍 Good International Marketing Research Topics & Essay Examples

1. The Hydraloop Water Recycler’s International Marketing

   Hydraloop H600 water recycler is a water recycling system created by Hydraloop Systems and produced by the Technologies Added factory.
2. Impact Confections Company Expanding Outside the US

   Expanding a company to the international market results in increased employment and healthy financial development.
3. International Green Marketing in British and Romanian Firms

   The main idea in green marketing is to promote one’s product or operation, so that one’s consumers will know that the company and its products are environmentally sustainable.
4. The Importance of Understanding Culture in Marketing

   When products are being exported across countries’ borders, managers should know the customers’ needs, which are often dictated by the cultures where the consumers reside.
5. Rolls-Royce Motor Cars in Singapore

   The Asian market is the perfect economic destination regarding population growth and financial potential. That is the reason why Rolls-Royce chose Singapore to open its filial.
6. Brasil Foods Company’s International Strategy

   There are three main international strategies that companies can undertake to achieve higher prosperity and profitability.
7. International Marketing: New Level of Business

   Global trade increases sales and profits and puts the name of the brand on the worldwide market, which makes it extremely attractive for domestic businesses.
8. Global Marketing Strategy Development Benefits

   This paper examines the various marketing strategies that are essential for the success of any company within the global market.
9. Apple Incorporation: International Marketing

   This paper tells that the four functions of the management theory are a key aspect in determining the short and long-term success of any business.
10. Yogurtland and Micromax: Marketing Strategy

    To expand, the company has to apply product standardization with the elements of adaptation. The company has to use a global strategy as its primary method to achieve success.
11. Marketing Communication Strategies: Domestic and International Markets

    The essay explores the similarities and differences of the international and domestic marketing communication strategies that are used to market voice-activated braking systems
12. International Marketing Management: Advertisement Strategies and Global Market

    Advertisers in the world or global market encounter limitations, which include media and products that are unique as well as the language, that are also unique in every market.
13. Analysis and Strategy in Global Marketing

    The paper examines the various strategies used in global marketing. It starts with an introduction then outlines Porter’s five forces model in the industry competition.
14. Factors and Principles of Successful Multinational Marketing

    Description of a successful marketing strategy in a multinational market and competition of products of the same characteristics.
15. Environmental Factors Affecting Global and Domestic Marketing Decisions

    So the main potent of the marketing strategy must be in providing business travel solutions at the lowest possible prices.
16. FruitRich Private Limited’s International Marketing

    International marketing plan for the promotion of a new juice brand FruitRich Private Limited, which produces natural fruit juices with various flavors.
17. Marketing and Research & Development in India

    The paper reviews the article tilted Dow Chem to Turn Pune Unit into R&D Hub provided by the India Supply Chain Council.
18. Multinational Companies’ Marketing in Vietnam

    Entering the Vietnam market is a rather controversial decision due to the presence of the factors such as corruption and bureaucracy.
19. “The Globalization of Markets” Book by Levitt

    Levitt predicted a range of trends that would occur in the global market, including the need to appeal to different types of customers.
20. International Marketing: Global Corporation vs. Company

    A global corporation needs to be capable of addressing the issues that emerge in the context of a particular culture when promoting products and services to diverse audiences.
21. Vehicle Exporting: From United States to Mexico

    The purpose of the given executive business plan is to demonstrate the underlying ideas, market features, and business approach of exporting vehicle or auto parts from US to Mexico.
22. Automotive International Marketing in Turkey

    The study is about international marketing and focuses on the appropriate implementation of communication mix within the automobile industry. The area of study was in Turkey.
23. Utilization of EduTot’s Products by Education Systems

    International markets differ in terms of legal systems, economic status, language, religion, and culture. The legal system affects the operations of a company.
24. Business Culture, Ethics, and International Trade

    This paper considers essays on international business, trade, and investment, financial markets, international HRM, and other articles related to this question.
25. Globalization Influence on Product Development

    This essay presents a critical analysis of the marketing strategies as they apply to the international marketing efforts of firms in the context of globalization.
26. How Globalization Impacts Local Cultures and International Market Dynamics

    Globalisation and international markets condition the great importance of the creation of a unique approach that will be able to consider local cultural peculiarities.