Social media campaigns denote coordinated marketing approaches for strengthening or promoting organizational objectives with the help of the existing platforms, for instance, Facebook, Pinterest, Google+, Twitter, LinkedIn Whatsapp, and Instagram. Such campaigns vary from the daily social media endeavors attributable to their enhanced concentration, measurability, and targeting. Social media campaigns are swiftly turning out to be significant means of marketing as organizations across the globe are continually identifying how such approaches can facilitate the success of their efforts. The campaigns are persistently varying with the emergence of new social platforms and have had countless benefits to organizations that use them (Heldman, Schindelar, & Weaver III, 2013). “Smiles Across America” by Oral Health America and the “Campaign for Oral Health Equity” represent some of the social media campaigns existing at a national level.
The benefits of the Campaign for Oral Health Equity are that it enlightens the public and stakeholders regarding oral health while underscoring the necessity for its priority with respect to well-being and advocates for the examination of legislative concerns in terms of oral health strategies. The benefits of Smiles Across America lie in its endeavors, which encompass product donations, technical support, and grant financing. Social media campaigns act as cost-efficient forms of advertisement as they are free on nearly every platform and the paid promotions that an organization may choose to employ are reasonably cheaper than other marketing approaches. Social networks enable organizations to understand and satisfy the needs of the target population (Heldman et al., 2013). Organizations should, therefore, embark on social media campaigns to obtain the information and people they need for their enhanced success.
Social media campaigns are currently imperative aspects of organizational strategies, and their advantages are so immense that any organization not executing such cost-efficient ways is missing out on unparalleled marketing opportunities. The campaigns offer vital components for triumph in marketing and have allowed most organizations to establish the potential for the success of their operations (Ashley & Tuten, 2015). The world is currently in a period where the majority of people are online at any given time. When people are not online using their laptops at home, they are employing their smartphones in coffee shops or any other place during their free time. Though it is not right to affirm that every person around the world uses social media platforms, there are at all times more than enough people on the platforms, who make them superb tools for any form of advertisements or campaigns.
The Right Seat campaign was utilized by the National Highway Traffic Safety Administration (NHTSA). It had the benefit of promoting suitable installation and use of vehicle and booster seats. Among the weaknesses of the Right Seat, the campaign is that it was jumbled with other social media information by NHTSA hence affecting focus on the campaign negatively. Safe Kids Worldwide, a not-for-profit organization that seeks to decrease the level of preventive injuries to children, undertook campaigns on different types of social media platforms to enhance the realization of its objective. One of the strengths of the campaigns is that the information provided reached a huge number of people thus raising their awareness of the best possible approaches to prevent accidental childhood injuries (Ashley & Tuten, 2015). Using social media campaigns acts as a way of facilitating organizational visibility and recognition over and above enhancing the success of its operation due to the engagement of a broad audience.
Reference
Heldman, A. B., Schindelar, J., & Weaver III, J. B. (2013). Social media engagement and public health communication: Implications for public health organizations being truly “social”. Public Health Reviews, 35(1), 1-5.
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-27.