Steve Jobs, one of the founders and shareholders of Apple, is famous for introducing unique strategies that tend to evoke general interest to his model of business. One of the major constituents dragging mass attention to Jobs’ success formula is his speech. The three rhetorical components of the man’s speech, such as the introduction, some life stories or anecdotes, and conclusion, usually arrive as the key instruments of convincing the wide audience.
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Three Instruments of Steve Jobs’ Speech
The introduction of Steve Jobs’ speech is the part in which the man establishes trust-based relationships with the people he addresses. The businessman intentionally emphasizes the fact that he never graduated from a higher educational establishment to be closer to regular citizens and turn them into fellow-thinkers (Heracleous and Klaering 34). His key message is that one does not necessarily need a college degree to develop personally and achieve success.
The stories/anecdotes the speaker resorts to are primarily used to bring up the argument that doing what a person prefers to is the most relevant aspect of achieving the mentioned success. Emotionally colored narratives help Steve Jobs to develop the required level of pathos and capture the public’s attention entirely (Heracleous and Klaering 37). Concentrating on the topics of child adoption or terminal diseases contributes to faster delivery of the key message.
Concluding is another instrument the spokesman uses to convince his audience. Jobs’ summarizing remarks are always based on a logical rethinking of the entire content and facts presented in the speech (Heracleous and Klaering 39). The speaker draws listeners to the conclusion that job will take the larger part of one’s life and, therefore, one needs to think through all the pros and cons before choosing the sphere of interest.
Steve Jobs is both a high-profile businessman and a splendid orator who not only shares effective business strategies but possesses the ability to inspire others in the matters of entrepreneurship. The three rhetorical instruments this man uses during public speaking are called introduction, emotionally colored stories, and conclusion. The combination of the three components allows the spokesman to catch and hold public’s attention up to the final accord of his speech.
Heracleous, Loizos, and Laura Alexa Klaering. “The Circle of Life: Rhetoric of Identification in Steve Jobs’ Stanford Speech.”Journal of Business Research, vol. 79, 2017, pp. 31-40.