After watching the video analysis of the rhetoric approaches to conveying messages, it has become evident why Ohio residents, along with other US citizens, expressed such respect and admiration for Dr. Acton. Her ways of sharing information are appealing to any fellow citizen, as she does not try to speculate about people’s fear and lack of knowledge, sharing the fear instead. The value of the following video lies in the fact that it addresses the means of influencing the broad audience – when watching these briefings, it is hard to pay attention to Dr. Acton’s successful application of the verb “acknowledge,” as people are emotionally dragged into the message.
In the latest opinion editorial posted by the Lincoln Journal Star newspaper, the editorial board attempted to appeal to the issue of poor broadband connection in the era of social distancing and online communication. When speaking of the message’s ethos, the message itself is reasonable and supported by evidence-based information such as Tom Brandt’s commentary (Journal Star Editorial Board, 2021). The notion of pathos is employed by appealing to the audience’s feeling of empathy towards the Nebraska rural residents who have limited access to the outside world during the pandemics. Finally, the logos of the story deals with the editorial’s attempt to logically justify the need of the Nebraska rural residents to reinvent their broadband connection given today’s social prerequisites. The overall message is perceived rather impersonally yet leaves an impression of scientifically and morally justified information. Such an impression might have been achieved through the extended use of passive voice and minimally sophisticated lexis.
Reference
Journal Star Editorial Board. “Editorial, 1/31: Now Is Time for Nebraska to Improve Broadband.” JournalStar.com, 2021. Web.