Strategic management of a brand and its portfolio is a complex multi-criteria process simultaneously aimed at the main goals of increasing revenue, recognition, reputation, and sustainability in business development. For this management, many different tools reflect its activities for consumers at different levels of perception (Hossain et al., 2020). PepsiCo...
Topic: Coca Cola
Words: 276
Pages: 1
Nowadays, with the tempo of life constantly increasing, many people tend to feel frustration and disappointment at a workplace if the goals they envisaged cannot be fulfilled in a short time. People increasingly feel as if they are owned something and the inability to get this breeds envy and resentment...
Topic: Business
Words: 325
Pages: 1
Businesses are a cornerstone of localized communities in a challenging socio-economic situation. The restaurant business promotes regional employment development, benefits local farmers as their agricultural products are purchased, and retains customer money in the neighborhood. This is a business plan for a restaurant preparing and serving meals and beverages to...
Topic: Business Planning
Words: 1646
Pages: 6
Introduction Over the last decades, the issue of ethical business performance has been widely discussed among individuals highlighting the importance of including moral actions, respect, and trust in everyday life of corporations. Whilst some firms keep performing in an aggressive manner, being focused on goal achievement, other companies develop their...
Topic: Discrimination
Words: 2600
Pages: 10
Product Description The product is a face mask that encloses the nose and mouth. The respiratory gear is a half-mask as it will provide cover from high up the nose to below the chin (Matuschek et al. 183). The product has a filtering facepiece that shields the customer and the...
Topic: Marketing
Words: 1947
Pages: 7
Caterpillar Inc.’s Short Term and Long-Term Goals Caterpillar Incorporation Group acts like any other blooming firm and adopts short and long-term objectives to steer its advancement. Caterpillar’s long-term objective is economic prosperity, which will enable the firm to put more money into new goods and services while maintaining its worldwide...
Topic: Management
Words: 585
Pages: 2
In general, conversion funnels generate sales and help a company understand, visualize, and capture a customer’s journey from attention to taking the desired action, including conversion. For Ferrari, social media networks, such as Facebook, Instagram, Twitter, and YouTube, are used as a part of the company’s conversion funnel strategy to...
Topic: Business
Words: 303
Pages: 1
Executive Summary The proposed business is named YA.SI.GA.MO.MA.GE, a name that shows the strong bonds between family members. Following the passion for decoration, the company will be established to offer interior decoration services. Although the sole proprietor has the knowledge and motivation required to start off, they need capital, which...
Topic: Business Planning
Words: 1183
Pages: 4
Lockheed Martin is an American aerospace company employing over a hundred thousand employees. As a part of the company’s ethics and diversity program, a document was published called Setting the Standard detailing Lockheed Martin’s code of ethics and business conduct (Setting the standard, 2020). However, some argue that a company...
Topic: Ethics
Words: 924
Pages: 3
Nike corporation has become the absolute leader in sporting goods since the brand’s creation. However, the number of Nike products’ users is limited by the number of citizens living on Earth, their demand, and their budget. Due to these factors, the company has both positive and negative prospects for 2022....
Topic: Corporation
Words: 632
Pages: 2
Detroit Fire Department is claimed to be one of the most passionate department about helping the community with the highest safety level possible. Workers from this department often teach and train firefighters that came from other states, such as China or the European countries. Detroit department applies modern technology in...
Topic: Firefighter
Words: 740
Pages: 3
Executive Summary This report introduces the process of a company quality system implementation. The issue is addressed from the perspective of an aspiring leader who is yet to acquire the respect and confidence of their followers. A good quality system acknowledges the complexity of the business landscape that comprises both...
Topic: Business
Words: 1500
Pages: 5
Case Facts McKinsey and Company, a leading consulting agency, has agreed to pay US$573 as a settlement for advising Purdue Pharma, a drug company, on how to “supercharge” opioid sales. The agreement to pay the settlement was reached after the management of the consultation firm agreed with attorney generals of...
Topic: Business
Words: 2474
Pages: 9
Introduction OneEarth will operate as a sole proprietorship offering landscaping services to suburban communities in Oregon. The sales strategy will entail initial personal selling to create brand awareness and elicit referrals. Later, media advertisements will be used to market the business beyond Oregon. OneEarth will achieve a strong competitive position...
Topic: Business Planning
Words: 1819
Pages: 7
Motion Sensors Market Motion sensors have become an inseparable part of modern technical devices. Such sensors are used widely in smartphones, smart wearables, virtual reality devices, and even autonomous vehicles. Therefore the market is significantly technology-dependent and higher perspective. Smart devices and electric cars may represent the present and the...
Topic: Marketing
Words: 559
Pages: 2
Current and future work systems are extensively defined, and thus, strongly linked to management’s strategic decisions. Employees are getting more active in work design and reengineering. Cross-functional teams are advantageous from a strategic standpoint, but they can also be problematic. Managing their activities efficiently is a difficulty for them, which...
Topic: Management
Words: 557
Pages: 2
Overview of an Article Written by Valentinov and Pérez-Valls in 2021, A conception of moral wayfinding for business managers is an article that explores current business ethics in management and the possibility of enhancing organizational learning and guidance. The researchers define the primary moral obligation of managers as running “corporations...
Topic: Business
Words: 899
Pages: 3
The United States is pursuing an active government policy to regulate and stimulate entrepreneurship. In 2003, a new presidential program to support small businesses was adopted, designed to give additional impetus to developing this vital segment of the civil and military economy (America’s Small Business Development Center, 2020). Many small...
Topic: Entrepreneurship
Words: 556
Pages: 2
The present paper conducts an external environment analysis for the Chinese telecommunications company Huawei Technologies. External environment analysis plays an important role in the strategy-making process because it helps predict possible risks and develop strategies to mitigate them. Although Huawei is a Chinese company, its products are sold in Asia...
Topic: Business
Words: 400
Pages: 1
Consumer behavior, as well as factors influencing purchasing decisions, is what the marketing strategy of most companies is based on. The purchasing decision-making process includes several stages: problem recognition, information search, alternative evaluation, actual purchase decision, and post-purchase behavior (Qazzafi, 2019). The first stage, problem recognition, begins with the buyer’s...
Topic: Business
Words: 745
Pages: 3
Project cost and funding mix According to the S.C. Roşia Montană Gold Corporation S.A (n.d.), the principal company shareholders are the state-owned mining company Compania Naţională a Cuprului, Aurului şi Fierului “MINVEST” S.A. Deva (former Regia Autonomă a Cuprului Deva, until 1998), with 19.31%, Gabriel Resources Ltd. based in Canada,...
Topic: Business
Words: 679
Pages: 2
Project cost and funding mix Egyptian Refining Company (ERC) is the largest infrastructure megaproject both in Egypt and Africa as a whole in the form of a public-private partnership. According to the Egyptian Refining Company (n.d.), this modern refinery is worth $4.3 billion. At the same time, equity capital is...
Topic: Business
Words: 655
Pages: 2
Ben & Jerry’s has a reputation as a socially responsible company. They try to combine, at first glance, difficult compatible things: to prosper financially and take care of people. They do not describe themselves as a vast conglomerate, striving only to earn more and more money every year. They, first...
Topic: Business
Words: 648
Pages: 2
I strictly adhere to the opinion that the SWOT analysis system can be applied in all areas. The media and automotive manufacturing will be no exception. According to Gurl (2017), SWOT is a tool used for strategic planning and strategic management in organizations, which consists of its own subsystems of...
Topic: Business
Words: 334
Pages: 1
Introduction Strategic planning is formulated to attain the organization’s overall goals, such as the market restrictions, the demand from the stakeholders, and the accounting. A strategic plan is concerned with the organization’s future (Lo & Sugiarto, 2021). Thus for any business to remain vital and successful, it has to formulate...
Topic: Nike
Words: 825
Pages: 3
Introduction Evolving globalization trends have significantly contributed to major changes in the fields of business and economics. The effect of recent technological advances is evident as well, with banks becoming more dependent on online systems. As a result of accidents and faults in the mentioned systems, unplanned events eventually cause...
Topic: Business
Words: 1020
Pages: 4
Introduction Wells Fargo is one of the banking institutions in the U.S that faces significant ethical issues due to its distinctive practices. Over the decades, the company faced various lawsuits and scandals concerning customer relationships and breaches of their trust. A violation of clients’ rights in producers’ and consumers’ settings...
Topic: Ethics
Words: 1953
Pages: 7
Introduction Accounting is a vast topic for discussion as it involves numerous smaller ones, all of which are interrelated. Therefore, accounting cannot be researched without understanding its complex structure and its impact on different spheres of public life, interactions with government, and people’s income levels. Consequently, it affects national economies...
Topic: Accountancy
Words: 3935
Pages: 17
The first country that the company should choose to expand its business in Italy. This country has a long tradition of cooking pasta and pizza, but it lacks specific associations with chocolate brands. Accordingly, Chocolate Bliss has the opportunity to overcome Ghirardelli and other competitors in their effort to win...
Topic: Chocolate
Words: 304
Pages: 1
The continuous flow process type model is the most commonly used model to measure the capacity of firms in diamond value chain stages. The model allows for examining how much service a firm can produce given its resources and the demand. This information is important for assessing a firm’s potential...
Topic: Management
Words: 362
Pages: 1
Based on the video, HealthSouth conducted a series of actions that unfortunately altered the book’s integrity. Firstly, HealthSouth intentionally falsified revenues and assets. As shown in the video, it was clear that fraud was manifested in the representation of the assets (Stanford Graduate School of Business, 2011). For instance, the...
Topic: Business
Words: 263
Pages: 2
Background Ethical dilemmas constantly occur in organizations and workplaces regardless of the industry and the size of an organization. They may differ significantly in terms of values, which are in conflict, or parties, which are at stake. Therefore, it may be essential to introduce a comprehensive approach to the decision-making...
Topic: Ethics
Words: 600
Pages: 2
Introduction A data-driven integrated communication strategy for CrossHelmet’s Kickstarter campaign would increase brand awareness, generate more sales, and differentiate the company from competitor smart helmets. In this paper, a yearlong promotional drive is developed for CrossHelmet based on the analysis of the product, characteristics of the most likely customers, and...
Topic: Marketing
Words: 1463
Pages: 5
Elon Musk is one of the most notable entrepreneurs of the modern age who is advancing and promoting the adoption of many innovative technological solutions. Elon Musk is also the CEO of Tesla, one of the Fortune 500 companies which operate in the industry of car manufacturing. Elon Musk has...
Topic: Business
Words: 591
Pages: 2
Introduction Servant leadership is a vital concept that every person aspiring to be a captain should strive to practice for their followers. This notion is profoundly portrayed in case 8.2: St. John the Compassionate Mission. The concept depicts how organizational culture and managerial tactics can be used to develop and...
Topic: Leadership
Words: 2457
Pages: 9
Targeted advertising is based on many techniques and means, and it would be wrong to say that all of them are acceptable by definition. The pursuit of profit pushes manufacturers to target uninformed customers. Such a marketing strategy is unethical and cannot be justified by any goals and circumstances. Targeted...
Topic: Advertising
Words: 302
Pages: 1
One of the factors of consumer success and achieving a strong competitive advantage in today’s companies is a commitment to innovation. Innovation should be thought of as any innovation in a company that aims to increase productivity and optimize labor. In other words, many of today’s companies, especially the largest...
Topic: Innovation
Words: 559
Pages: 2
In marketing, product differentiation is generally defined as a tendency to develop a number of important characteristics for a product or a service, in order for those products to be easily distinguished from competitors’ offers. Product owners identify different features that are attractive and beneficial to the consumer, and try...
Topic: Product Marketing
Words: 1144
Pages: 4
Introduction The company plans to use a push strategy that does not wait for customers to ask for a product. Instead, it creates products it thinks the customer will demand and then waits for orders. Inventory management helps respond to disruptions that make it challenging to drive towards proactive and...
Topic: Management
Words: 592
Pages: 2
Introduction Ethical standards in the field of accountancy are an essential factor due to the focus on uniformity and justice in the marketplace. Over the decades, different countries implemented various principles within the financial sector to enhance the optimal monitoring of the performance within the business environment. However, the expertise...
Topic: Accountancy
Words: 2499
Pages: 9
Introduction Supply chains consist of all the activities aimed toward delivering a service or a good to the customer. It is a complex process since it involves many different activities, from delivering the raw materials to the manufacturer to making sure the buyer receives the finished product. Since so many...
Topic: Business
Words: 2176
Pages: 8
Introduction Since the beginning of the 20th century, the phenomenon of cultural transference has become extremely relevant in the context of multinational enterprises’ development. According to recent research, the paradigm of business is now engaged in activities aimed at finding a balance between the globalization trend and unification of products...
Topic: Business
Words: 991
Pages: 4
Introduction This paper provides a comparison between strategical analysis results, MOP practices, and organizational structures implemented within the companies TESLA and Ritz Carlton. It observes the way the differences between industry requirements for a civil engineering production-based firm and a service sector firm affect the KPI interpretations within the businesses....
Topic: Strategic Analysis
Words: 2599
Pages: 9
Abstract LVMH Group is one of the largest corporations globally, specializing in the production and distribution of fashion and leather goods, wine and spirits, beauty products, and jewelery. The corporation makes billions in profits annually, making its Chief Executive Officer (CEO) one of the wealthiest men alive. The following paper...
Topic: Marketing
Words: 6102
Pages: 22
EBay’s original business model vs. its current business model In fact, eBay initially began running its business model based on the pure auction principle. At that time, bringing such a process to the internet was an absolute novelty with its benefits and drawbacks. On the one hand, people have lost...
Topic: eBay
Words: 706
Pages: 2
Organizational communication is devoted to managing the communication within the organization. Any structure in which communication should be regulated has the chief elements accumulating power. According to the theory, power is an inevitable element of organizational communication (Nicotera, 2020). Controlling the organizational culture, power adjusts the contact in the required...
Topic: Communication
Words: 276
Pages: 1
Background I selected GRI reporting framework because, besides providing services, tools, and training, the framework also provides materiality assessment services. For example, companies may disclose their climate change effects to investors and customers using the GRI Standards. It is therefore a good concept to learn since it is useful in...
Topic: Business
Words: 348
Pages: 1
In the present day, staff shortage may be regarded as a real issue experienced by a substantial number of companies. It goes without saying that this problem has a highly negative impact on the organization’s performance and development in the future and should be solved in a time-sensitive manner. Thus,...
Topic: Business
Words: 609
Pages: 2
Leadership is an essential concept for all teams because it allows them to organize and distribute tasks and ensure their successful completion. The article by Horila and Siitonen (2020) states that most research on leadership was conducted without considering time because experimental settings allow for evaluating groups for a short...
Topic: Leadership
Words: 389
Pages: 1
Depending on the point of focus, the market strategies set and practiced within the large-scale food retailer firms might be categorized as outside-in and inside-out. Each of the categories maintains a set of its own benefits as well as disadvantages, which come from the management team prioritizing certain tools over...
Topic: Tesco
Words: 303
Pages: 1
Businesses can use various strategies to achieve their goals, and it is necessary to understand their pros and cons. In the beginning, it is necessary to explain what “inside-out” and “outside-in” strategies mean. Firstly, an “inside-out” approach implies using companies’ internal resources and competencies to gain shareholder value (Lagerstedt, 2014,...
Topic: Business
Words: 377
Pages: 1
The definition of ethics can be broad and vague because of the variety of elements it includes. However, according to the Project Management Institute (2017), ethics contains the values of honesty, fairness, responsibility, and respect, which promotes ethical decisions for professionals. These values are beneficial to the company, clients, and...
Topic: Ethics
Words: 463
Pages: 1
Mobile technologies change the quality of not only personal communication but also of a business one. Employees of different companies can communicate with each other from different places of the world. Moreover, communication with consumers is also affected, which gives businesses new opportunities. The most relevant example of a business...
Topic: Communication
Words: 282
Pages: 1
The process of new product development has eight major stages and starts from idea generation. It involves a systematic search for ideas about new products, which is carried out mainly on the basis of internal sources of the organization. Then comes the idea screening: an analysis of all the ideas...
Topic: Product Development
Words: 285
Pages: 1
Financial statements reflect the financial impact of transactions and other events by combining them into large classes according to their economic characteristics. These large classes are called financial statement elements. Elements directly related to the measurement of financial statements in the balance sheet are assets, liabilities, and shareholders’ equity. Only...
Topic: Accountancy
Words: 620
Pages: 2
There are various reasons why conflicts occur in organizations. Moreover, conflicts take place on different levels based on the core of the problem that needs to be addressed. One source may be a lack of proper communication where two or more parties cannot adequately discuss and engage in effective dialogue....
Topic: Conflict
Words: 650
Pages: 2
Introduction Personal branding has existed for decades, but it is more prominent than ever with social media. It can be defined as the process of using one’s information to provide a comprehensive narrative to entice others for various purposes (Jacobson, 2020). For instance, traditional celebrities may use social media to...
Topic: Brand
Words: 1199
Pages: 4
The current key sources of growth within worldwide hair care industries relies on the expansion of middle class clients. The U.S. is currently home to at least 84,000 establishments that provide hair care either through beauty salons or barber shops (Dun & Bradstreet, 2021). Though the industry is noticing continuous...
Topic: Marketing
Words: 576
Pages: 2
Taza Chocolate Chocolate is one of the mainstays for American customers and comes in different forms. The country has numerous companies that make chocolate and its derived products with a broad range of stores vending such brands. Taza is one of the American-based enterprises that concentrate on the manufacture of...
Topic: Chocolate
Words: 561
Pages: 2
Strategic planning has a significant role to play in non-profit organizations. It helps to anticipate and skillfully manage changes and effectively address problems that may arise (Poister, 2010). Bryson (2018) defines it as a set of concepts, processes, and tools for determining what an organization does and why it engages...
Topic: Goals
Words: 283
Pages: 1
Introduction Some companies try to show that they are more helpful and caring than others in the modern world. Although there are such brands in certain cases, there are also those that hide their businesses’ unpleasant but significant sides to keep successfully operating. One such example is the case of...
Topic: Environment
Words: 577
Pages: 2
Issues Prevalent In Influencing Starbucks’ Future Internationalisation Agenda The main driver of growth within the retail coffee sector is domestic and international expansion. The majority of stakeholders in this industry rely on company-operated outlets as the main distribution points, which have to be located in high-traffic areas (Glowik, 2017). Furthermore,...
Topic: Business Strategy
Words: 2862
Pages: 10
Introduction Tesla, Inc. is an American corporation located in Palo Alto, California, for electric vehicles and sustainable energy. According to Musk (2020), the stock value of Tesla exceeded the boundaries of 150 billion. It made the electric car startup more valuable than the combined GM, Ford, and Chrysler and the...
Topic: Tesla
Words: 573
Pages: 2
The global trading relationship has become much more in-depth and faster as a result of globalization, which has contributed to the exchange of technology and information. Some people say that there are no new markets left to develop. I am afraid I have to disagree with this statement because businesses...
Topic: Business
Words: 616
Pages: 2
Why MNEs Struggle with MOE There is no “one shirt fits all” strategy when it comes to figuring out the best mode of entry (MOE) into foreign markets by multinational enterprises (MNEs). MNEs have to take into consideration various variances to come up with an effective entry strategy. Most of...
Topic: International Marketing
Words: 697
Pages: 2
Ethical considerations play an important part in business relations, especially in companies that work in markets capable of affecting the environment. Social and environmental impact of a particular company’s actions are crucial to take into account both in creating policy and directing action. The inability to take the proper steps...
Topic: Ethics
Words: 309
Pages: 1
Introduction Cost leadership techniques are helpful in consistent and reliable conditions. To achieve this, the Amazon Company has effectively implemented processes to lower employees’ costs and reduce expenses through lower-cost raw materials, manufacturing processes, and dissemination. Differentiation strategies might include trademark, innovation, service quality, distribution channel, and other factors (Kurt...
Topic: Amazon
Words: 1202
Pages: 4
Disney is a worldwide entertainment company; the CEO of Walt Disney Company, Robert Iger, has expressed interest in acquiring Pixar Inc. At the same time, Pixar is the most famous animation studio in the world. The two companies had worked together before and attained great success. In 1991, they had...
Topic: Acquisition
Words: 552
Pages: 2
Introduction The newspaper industry has existed since the 16th century and has evolved with time. Newspapers began by being the most accessible and affordable source of news back in the days. However, the digitization of news has changed the world of the newspaper today. Observer Centric Company covers local news...
Topic: Newspaper
Words: 992
Pages: 3
DHL International, GmbH (DHL) offers timely door-to-door delivery around the world. The Germany-based shipping company is a branch of the Deutsche Post DHL Group, which remains to be the largest courier firm operating in over 220 territories and countries. The shipping corporation combines both ground and air transport to ensure...
Topic: Business
Words: 294
Pages: 1
Executive Summary The paper is a business environment audit report that examines the marketing strategy for Great Leap Brewing to enter the draft beer market in Russia. The work includes considering key aspects, including situation analysis and marketing objectives, aimed at assessing the company’s development potential within a new market....
Topic: Marketing
Words: 1997
Pages: 7
Introduction Recently, there has been a sound discussion regarding Gillette’s new advertising campaign. A plethora of posts, opinions, and articles that define this campaign as an insignificant action within the scope of the company’s corporate social responsibility (CSR) appeared. Then, there is a visible issue with the firm’s strategic change....
Topic: Business
Words: 3366
Pages: 12
Introduction Today, the ability to solve business problems, conflicts between employees to maintain the team spirit within the team is an essential part of the functioning of the business. According to Minda, “thinking is so central to the human experience that it has been described as the essence of being”...
Topic: Business
Words: 2521
Pages: 10
Introduction A sustainable supply chain is a core of a long-term planning process for any business that strives in the contemporary economic system. It is particularly applicable to the spheres that are directly connected with natural resources that have a tendency to exhaust. Vegetable production is one of such sectors,...
Topic: Business
Words: 1935
Pages: 7
Southwest Airlines is one of the United States’ significant airlines. The airline is the world’s largest low-cost carrier airline and has its headquarter located in Dallas, Texas. The carrier has 111 scheduled service destinations in the U.S. and other countries. This section of the paper seeks to evaluate the organizational...
Topic: Culture
Words: 558
Pages: 2
Blue Nile is the online retailer of diamond rings in the US. Mission Blue Nile’s mission statement is to improve customers’ shopping experience by offering consumers high-quality jewelry and education so that customers can make informed, confident decisions. Most people are discouraged by the traditional jewelry shopping experience; the company’s...
Topic: Business
Words: 546
Pages: 2
Introduction The locomotive industry entails a diverse range of corporations and organizations involved in designing, developing, producing, and marketing motor vehicles. Stakeholders in the automotive industries vend machines across the world markets, which cover both advanced and developing nations. The development of the motorized industry has been affected by various...
Topic: Business
Words: 4416
Pages: 16
Introduction The purpose of this paper is to critically evaluate the effectiveness of the system of corporate governance in the UK. Corporate governance is “the system by which companies are directed and controlled” (Cadbury 2002, p. 7). There have been significant developments in the UK’s corporate governance system since the...
Topic: Business
Words: 2465
Pages: 9
Target Corporation is the eighth largest American retail corporation with stores in all 50 U.S. states and the District of Columbia. The CEO of the corporation is Brian Cornell, who is in charge of Target’s 1900 U.S. stores, various properties, and more than 350,000 workers (Target, 2021). The company is...
Topic: Corporation
Words: 1153
Pages: 4
Marketing is a fundamental component that contributes most to the development and extension of business regardless of its size, whether large, medium, or small. Thus, market analysis is needed to recognize the purchaser’s behavior and market conditions to adapt valuable insights on the market trends upon further business development (Clarke,...
Topic: Auditing
Words: 3111
Pages: 11
In logistics, time, place, and space utility present the concepts that determine the choice of transportation modes. Time utility refers to the availability of the products when they are demanded by customers (Lecture 9, slide 8). Place utility is understood as moving products from the locations with lower value to...
Topic: Business
Words: 1455
Pages: 5
United Airlines is one of the largest airline carriers in the world, which nevertheless faces certain problems concerning its reputation. For instance, in 2017, a man was taken by force from an overbooked United Airlines plane for refusing to give up his seat (Zdanowicz & Grinberg, 2018). Thus, the company...
Topic: Airlines
Words: 655
Pages: 2
Co-creation appears to be a modern marketing strategy, which implies designing a product or a service cooperating with customers. This approach is considered to be beneficial in a great number of ways. It contributes to avoiding the lack of ideas regarding product improvement and makes the relationships between a company...
Topic: Social Media
Words: 679
Pages: 2
The automobile industry is one of the most significant contributors to the economy of the United States. This industry provides more than seven million jobs, constituting approximately one-tenth of the country’s revenue (Chuang & Zhao, 2019). General Motors (GM) is the largest American automobile corporation with a more than a...
Topic: General Motors
Words: 886
Pages: 3
MGM Resorts International is a holding company that owns and operates casino resorts. It offers gaming, hotels, conference rooms, restaurants, entertainment venues, shops, and other resort amenities. The company is widely represented in Las Vegas but also develops in Atlantic City, Mississippi, Maryland, Detroit, and other gambling zones in the...
Topic: Business Strategy
Words: 350
Pages: 1
Yolk-ay is a restaurant chain in the United Arab Emirates, which specialization implies the dished based on unpopular, but delicious and unique Indian recipes. During the previous years, the development of the company was focused on its geographical expansion (Case study: Expand the menu?, 2016). At the moment, the business...
Topic: Restaurant
Words: 314
Pages: 1
Introduction Management is the act of having all activities done well and at the right time by other people. Management involves organizing, analyzing, planning, and budgeting for the activities to be carried out to effectively achieve the set goals. While leadership is the process of motivating others or influencing others...
Topic: Leadership
Words: 906
Pages: 3
Introduction Entrepreneurial organizations are by far the most challenging to establish and sustain. This is because they are mainly grounded on the aspect of bringing new ideas into the market; ideas that may not readily be accepted by the consumers. Most entrepreneurial establishments face somewhat similar problems and it is...
Topic: Entrepreneurship
Words: 4429
Pages: 16
Whirlpool Corporation is one of the leading companies in the manufacturing of kitchenware and laundry products. The company has focused on improving the quality of its goods to attract more customers. Whirlpool is headquartered in Benton Charter Township, Michigan, United States, and ships its products to various countries. Thus, it...
Topic: Manufacturing
Words: 625
Pages: 2
Charter schools are institutions developed and managed by parents, teachers, society, or education organizations. According to Renzulli (2005), the primary motivation behind the emergence of such schools is autonomy. Most members who started the charter schools aimed at providing different curriculum and services from those offered in traditional schools. However,...
Topic: Business
Words: 294
Pages: 1
Introduction For this paper, I have been asked to assume the supervisor’s position as a clerical support assistant for an organization’s Marketing Department. To fulfill the responsibilities of this role in the best possible manner, it is essential to analyze several leadership theories and decide which leadership style is the...
Topic: Leadership
Words: 863
Pages: 3
With a comprehensive and pervasive digital revolution, as well as demographic and socio-economic transformations, the most urgent issue is the development of new business models necessary for adaptation to a new intellectual environment. The impact of current drivers of change on the development of the economic system needs to be...
Topic: Amazon
Words: 977
Pages: 3
Business-to-business markets involve a relatively small number of buyers and sellers. There are four main types. Producers purchase goods to make them into other products. Resellers sell goods and services of other businesses. Governments purchase goods to provide services to the people. Finally, institutions use the goods in the same...
Topic: Marketing
Words: 321
Pages: 1
Brief History and Background Boeing Company is one of the giant aerospace firms operating globally and a prominent manufacturer of defense systems, commercial jetliners, security and space systems, and service providers of aftermarket support. Being the biggest manufacturing exporter in the United States, Boeing Company supports airline customers in over...
Topic: Boeing
Words: 880
Pages: 3
Every organization seeks to have managers who can drive the organization towards the achievement of its objectives. They want managers who can successfully plan, organize, lead, and control the organization’s operations (Gitman et al., 2018). I have encountered a manager whom I consider an effective manager because of the way...
Topic: Business
Words: 601
Pages: 2
Opportunity cost is the foreseen estimation of the possibility of a decision being made unexpectedly. The idea communicates the essential connection between shortage and decision. Buchanan (2008) characterized opportunity cost as “the evaluation placed on the most highly valued of the rejected alternatives or opportunities.” When this essential connection between...
Topic: Business
Words: 327
Pages: 1
Leadership is the achievement of an objective through the direction of human assistance. It is less about a strong individual but more about a group of people working together, to achieve results. Nobody is born a leader, but an individual becomes a leader because one is trustworthy, and people would...
Topic: Leadership
Words: 340
Pages: 1
Abstract International logistics is undergoing certain transformations due to technological advancements and other trends related to customers’ needs and preferences. Delivery companies now offer a wide range of services and try to satisfy their customers’ needs. FedEx, being one of the leaders in the market, provides numerous services and is...
Topic: FedEx
Words: 2301
Pages: 8
Introduction A meeting is a gathering of two or more people aimed to discuss a topic, often in a formal or business setting. The effectiveness of a meeting is determined by its agenda, the role of the meeting’s leader, and the environment. To organize a successful meeting, the person responsible...
Topic: Business
Words: 2212
Pages: 8
Introduction Starbucks is the largest international chain of coffee shops which has been consistently growing and expanding since the 1980s. In 2008, it faced a major crisis caused by the economic recession and the failure of the company’s aggressive expansion strategy. To address the crisis, it introduced significant changes to...
Topic: Brand
Words: 1651
Pages: 6
Executive Summary Zoom has emerged as one of the leading providers of video-conferencing services for various institutions around the world. The outbreak of the novel coronavirus provided this firm with a unique growth opportunity. Currently, it is considered the most preferred brand in the video-conferencing market, as shown in the...
Topic: Communication
Words: 1723
Pages: 6
Expanding a company to the international market results in increased employment and healthy financial development. For example, Impact Confections Company can diversify its products by selling them outside the USA. Impact Confections Company is a candy-producing organization established in 1981 in Janesville, Wisconsin city, U.S. (Helton, 2019). Warhead candies are...
Topic: International Marketing
Words: 578
Pages: 2
I intend to become a Logistic Specialist as I am currently doing a major in Business for Applied Arts and Science, Management, and Marketing. My concentration is on Logistics and Supply Chain Management. In this profession, the logistics specialist is responsible for maintaining logistics policies, coordinating in-house sales, and administering...
Topic: Ethics
Words: 714
Pages: 2
Military leadership and civilian business leadership rely on overlapping sets of leadership skills and personal traits. However, the extent of this overlap is currently uncertain, and veterans transitioning to business leadership positions may face challenges translating their existing skills to their new role. Although the primary topic of the research...
Topic: Leadership
Words: 857
Pages: 3
Introduction In the context of present-day developments, business owners should address a range of details concerning various fields in order to make their enterprise profitable and popular with customers. In addition, they are highly likely to encounter challenges, which are difficult to be found an appropriate solution. Therefore, the purpose...
Topic: Business
Words: 849
Pages: 3
Introduction Meraas Holding was established in 2007, having its headquarters in Dubai. It has a wide range of portfolios in different sectors of the economy. For instance, the investment portfolio has been spread across various sectors such as real estate, the hospitality industry, food and beverage, retail, leisure, entertainment, and...
Topic: Business
Words: 1154
Pages: 4
China Noah Corporation The reason why companies hedge against foreign currency risks is to protect themselves against loss of business value. China Noah has a different form of foreign currency exposure due to transactions involved when dealing with international customers and suppliers. This exposure arises when China Noah has entered...
Topic: Corporation
Words: 549
Pages: 2
Government regulation is necessary for ethical conduct by businesses since it ensures that there is fairness. Without laws, some companies, especially big ones with many resources at their disposal, would advance themselves through dishonest means. For instance, it would be unethical for a large firm to malign a smaller one...
Topic: Ethics
Words: 287
Pages: 1
Job analysis remains a critical element for most Human Resource (HR) functions. According to Brannick et al. as cited in (Breaugh, 2017) “job analysis refers to a broad array of activities designed to discover and document the essential nature of work” (p. 12). According to Brough (2017), job analysis (referred...
Topic: Restaurant
Words: 387
Pages: 1
There have been numerous cases of fraudulent actions committed by organizations and covered in press. Employees who work in companies with toxic corporate cultures are often challenged by their need to speak up about illegal procedures they are made to do on a daily basis. They often have a psychological...
Topic: Business
Words: 581
Pages: 2
Nowadays corporate structures, such as companies, exclude sole practitioners and partners from the architectural market. We live in a highly competitive society, and old forms of unions are not as effective today, as they were before. Though the definition of a partnership sounds optimistic enough and tells that it “is...
Topic: Architecture
Words: 709
Pages: 2
Leadership is defined as the act of organizing a group of people to achieve a common objective. It entails giving directions to other people mostly to the subordinates by authority and being accountable for the results obtained (Johnson and Hackman, 2003, p.38). Leadership in an organization is an important tool...
Topic: Leadership
Words: 593
Pages: 2
Work planning is an extremely important part of the success of any company; therefore, managers and owners should pay close attention to improving internal and external aspects of business. The reason for this is that the amount of this income is directly influenced by the rational use of all types...
Topic: Business
Words: 2157
Pages: 7
New Belgium Brewing (NBB) made significant improvements in the development of sustainability as a major part of corporate social responsibility (CSR). However, there rumors that Belgium Beer wants to sell the company to willing buyers, which will potentially lead to the loss of independence and shift from its environmentally friendly...
Topic: Business
Words: 584
Pages: 2
The Main Areas of Improvement Previous case assignments have shown that there is a substantial communicative deficiency in coworker relationships. Not only do the team members interpret differently the same instructions, but they also argue about the correct course of action. The resulting disagreements lead to infighting, mistrust, and low...
Topic: Challenges
Words: 1107
Pages: 4
Introduction Firefly is a fast food restaurant located in Aqaba, Jordan. The casual environment blends its comfortable atmosphere with a menu of delicious burgers. In this case, the mission of the organization is to not only offer its visitors an unforgettable taste but also make the service as efficient and...
Topic: Fast Food
Words: 2560
Pages: 10
There are different kinds of individuals across the globe and they all have diverse cultures, personalities, and behaviors. Every person could have a dissimilar perception of what leads a good individual to be caught in bad behavior. This may baffle some people as to how a calm and friendly person...
Topic: Business
Words: 577
Pages: 2
The use of cell phone innovation can be viewed as one of the creative approaches to assist organizations in improving their business execution in the global market. The business exercises of an organization for all intents and purposes utilizing data innovation are known as e-commerce (Veronica, 2018). B2C internet business...
Topic: Commerce
Words: 558
Pages: 2
Introduction AICPA Code of Professional Conduct consists of rules, interpretations and ethical rulings and principles issued by American Institute of certified public accountant to govern ethical and professional responsibilities of CPA members. It is divided into, six unenforceable principles which express ideal ethical guidelines and form the framework for which...
Topic: Business
Words: 579
Pages: 2
Executive Summary This report addresses in detail all the factors that a company needs to analyze before deciding to start operations in another country. The report continues to elaborate upon the different types of structures that can be utilized and the logic behind each structure, for instance direct investment model...
Topic: Management
Words: 3087
Pages: 11
Time is a precious gift and a crucial resource. The ways of spending it have become a subject of numerous books and studies and triggers minds nearly every person on the globe. Whether it be an astronaut or a farmer, people every day make choices regarding spending their time, and...
Topic: Time Management
Words: 827
Pages: 3
Definitions Classical conditioning is a process that manipulates the human brain by associating everyday items with specific terms. During the elections, this guideline is utilized to painstakingly express politicians’ messages to the residents. For instance, they get the artists to sing them at their assemblies (Quickel, 2020). Classical conditioning has...
Topic: Marketing
Words: 344
Pages: 1
Introduction / Book Summary “Leadership and Self-Deception: Getting Out of the Box” by the Arbinger Institute is a book addressing the problems and misunderstandings that people and organizations face as a result of what the authors call “self-deception”. The book is based on the premise that understanding the concept of...
Topic: Leadership
Words: 2748
Pages: 10
Introduction Significant advancements in information technology and communication (ICT) have introduced substantial transformations in the current business world. The corporate sphere in the United States has experienced tremendous growth due to the rapid development of pertinent technologies. Google Inc. is one of the premier and most reputable innovative companies in...
Topic: Business Strategy
Words: 948
Pages: 3
Walmart’s Balanced Scorecard Final Objectives Measures Targets: Timeline/ Metrics Increase market share Total revenue Increase 5% in first year Increase shareholder value Maximization of expected value Increase 5% in first year Increase in profit Total income Increase 5% in first year Increase innovation performance Innovation sales rate Increase 4% in...
Topic: Balanced Scorecard
Words: 646
Pages: 2
The selected business industry for this scenario is the smartphone industry. The business research topic is customer satisfaction and value perception. The purpose of the global marketing research is to find the impact of consumer perceived value (CPV) on a smartphone purchase intention. Maximizing CPV is a major challenge for...
Topic: Marketing
Words: 876
Pages: 3
Company Description The business will be named Star Up Online Company. It will be a sole proprietorship online company that will specialize on selling popular candy brands such as dum-dums, blue berry, Laffy Taffy ropes, safe t-pops, Spangler candy canes, candy corns, gum balls, and other favorite candy brands. The...
Topic: Business Planning
Words: 1163
Pages: 4
Executive Summary Computer-based communication technologies became widely used with Internet connection getting easily accessible. Using these technologies requires only basic computer skills this is why they are popular among people of all possible ages. Computer-based technologies led to the emerging of social media, as well as social networking, instant messaging,...
Topic: Business
Words: 2315
Pages: 8
Introduction In a narrow sense, negotiations should be examined as one of the methods of alternative dispute settlements. However, in a general sense, it means communicative between parties for achievement of an objective on condition of equality of these parties. The aim of this paper is to reveal the nature...
Topic: Negotiation
Words: 1701
Pages: 5
Executive Summary The main objective of this final report is to prepare an IT strategic plan for Perisher Blue Pty Limited. Australia’s biggest and most popular ski resort Perisher Blue was established in 1995, which provides alpine runs, cross-country skiing, valley and bowl skiing, snowboarding classes, snowboard equipment, clothing, jewelry...
Topic: Strategic Planning
Words: 5691
Pages: 21
Introduction Mergers and acquisitions make possible complete changes in the business. However, this process poses major challenges to the parties involved as it can be quite chaotic if adequate strategies are not instituted (DePamphilis, 2008, pp. 77). Individuals charged with the responsibility of overseeing the mergers and acquisitions must have...
Topic: Acquisition
Words: 3066
Pages: 10
Explain McGregor’s Theory X and Y The approaches to managing organizational behavior are numerous and very diverse, yet most of them can be grouped according to specific criteria and categorized accordingly. McGregor’s Theory X and Theory Y, which are expected to explain the rationale behind leadership choices and the effects...
Topic: Organizational Behavior
Words: 1189
Pages: 4
The topic for this week is dedicated to economics, workers’ alienation, and conformity. The first article I wish to summarize is “White Collar: The American Middle Classes,” written by Mills (1951). This article concerns the research that Mills (1951) conducted about the role of the middle class in American society...
Topic: Business
Words: 287
Pages: 1
Today, there exist two common tools for portfolio management: the IE matrix and the BCG matrix. The Internal-External (IE) matrix is a valuable tool that is used in strategic management and that belongs to the group of portfolio management tools (David, 2013). It is applied when a business needs to...
Topic: Business
Words: 281
Pages: 1
The advent of democracy across the Western nations has also led to a scenario where few people own most of the available channels of communication. Media conglomerates have taken over the operations of digital media in most countries across Europe and America. The situation is not different in Canada where...
Topic: Culture
Words: 1963
Pages: 7
Introduction Modern marketing requires a strategic marketing model known as Segmentation, Targeting, and Positioning (STP) for the practice to be complete. The model is focused on consumer marketing rather than the product. STP study enables a marketer to understand the customer, which will be essential in delivering a product as...
Topic: Marketing
Words: 2698
Pages: 10
Introduction Business organizations should have proper mechanisms for preventing accidents and injuries. However, corporations might experience different occurrences even if such preventative measures are already in place. The involved parties should conduct proper accident investigations to prevent it from recurring. This essay explains why it is important for the relevant...
Topic: Business
Words: 589
Pages: 2
Introduction Ethics may be defined as a set of beliefs in relation to what is considered to be right or wrong. Behavior that is regarded as being ethical usually follows rules and guidelines that are acceptable in society (Reynolds, 2007). More often than not, those who act ethically are perceived...
Topic: Ethics
Words: 1446
Pages: 5
Project Description: The project system that will be integrated in Wobbly Wheels Distribution Company (WW) is the Internal Security system aligned with the Accurate Financials system. The proposed system guarantees the protection of the electronic data in form of orders, finances, and accounting because of prohibiting the unauthorized access to data,...
Topic: Business
Words: 572
Pages: 2
Introduction Starbucks is the world’s largest coffee shop retail chain operator. It faces keen competition from Mc Donald’s Corporation and Dunkin’ Donuts Inc. in the coffee market of United States. Luxury end products are supplied by them. The spending habit among the target customer group towards loyal products provides competitive...
Topic: Corporation
Words: 552
Pages: 2
Introduction The selected company is Hospital for Special Surgery, which is located in New York. The hospital was founded in 1863 and is one of the most recognized orthopedic hospitals in the country. It is critical to mention that the hospital is known for its expertise in orthopedic trauma, spine...
Topic: Health
Words: 2206
Pages: 8
Introduction The purpose of this report is to describe and analyze consumer behavior while purchasing KitchenAid Artisan KSM150 Stand Mixer. The consumer is female, 21 years old. With the passion for cooking and the high expectation of gaining popular image on social media, the consumer is heavily involved in all...
Topic: Product Marketing
Words: 1193
Pages: 3
Introduction Resistance to change especially at the workplace is inevitable in any organization. It is considered a natural condition because it is a basic tenet of human behavior. Organizations should devise mechanisms for dealing with change resistance on organization policies. Change resistance may take different forms ranging from obvious ones...
Topic: Business
Words: 598
Pages: 2
Lack of working capital (cash gaps), a constant search for money to repay debts to suppliers, employees, budget, non-payment of buyers, or customers all lead to the fact that a company cannot manage its obligations. These issues increase accounts payable in record keeping (Klammer, 2018). The solution to working capital...
Topic: Cash Flow
Words: 601
Pages: 2
Introduction Self-leadership refers to the procedure of influencing oneself to develop the self-motivation and self-direction required to execute management tasks effectively. Browning (2018) identifies leadership as a nurtured or cultivated art that starts with self-leadership, which has a direct correlation with the public one. Self-leadership enhances a manager’s emotional intellect...
Topic: Leadership
Words: 1977
Pages: 7
Occupational health and safety officers in many industries are usually very concerned with the exposure of the workforce to potentially harmful situations including radiation, repetitive motion injuries, toxic chemicals and industrial accidents. As one of these officers working in a paint manufacturing plant, I have been, for years, concerned about...
Topic: Health
Words: 983
Pages: 3
The current trends, outsourcing and offshoring, affect the business activity of the present-day companies. The former means an organization’s initiative to send the work to be done outside of firm. The latter is sending work overseas to other companies or their own branches in other countries (Collins, 2020). According to...
Topic: Outsourcing
Words: 294
Pages: 1
All areas of a person’s activity are interconnected, influencing one another in a particular way. Each individual possesses a range of specific interests and hobbies that might not have an obvious relation to their primary sphere of studies. Nevertheless, extracurricular activities are capable of having a direct positive impact in...
Topic: Business
Words: 1691
Pages: 6
The finance manager is an important and eminent person in any organization. The finance manager has to control all financial activities of the organization like controlling the cash, long term and short term investments, etc., handling the company’s shares, dividend distribution to shareholders, financial assets, and liabilities of the organization....
Topic: Business
Words: 531
Pages: 2
Innovations’ commercialisation has always been perceived as a critical prerequisite for the successful operating of a firm. Many companies’ practices and policies in this regard seem to prove such a statement. It might be relevant to investigate the experience of a notable enterprise in the mentioned theme’s framework. Yum! Brands...
Topic: Brand
Words: 1937
Pages: 9