Starbucks Company’s Branding: Cultural Phenomenon

Introduction Branding is a very important tool for the marketing purposes of any business. In entails a lot more than just giving a product a name. For instance, Starbucks branding is a long-term strategy of relational advertising and it helps in creating relationships between the companies manufacturing the product, the...

Adelphia Communications Scandal and Deontology

Introduction In business management, ethics plays an imperative role because it purports transparency, dedication, and professionalism. Ethics suggests that managers should differentiate between corporate and personal roles by creating an artificial distinction between the two affairs. This helps managers to avoid corrupting their official responsibilities and compromising corporate affairs at...

The Coca-Cola Company’s Marketing Communication

Background Since its establishment, The Coca-Cola Company has been successful in producing and marketing soft drinks. Currently, the firm is the market leader and has managed to attain global recognition. One of the factors which have contributed to its success is the adoption of the internationalization strategy. As a result,...

New London Coffee Shop’s Marketing Project

Introduction Nowadays, the coffee shop market undergoes considerable changes and improvements. Organisations that make their decisions to enter this market and open new shops have to be ready to work hard and develop effective marketing plans to identify important goals and actions. In this marketing report, several elements of the...

Ethical Standards in Wal-Mart Company’s Auditing

Ethics Audit: Key Stages of the Process Institutionalizing ethical standards in an organization setting is an essential step toward creating the environment in which a company can not only operate but also thrive. Ethical principles are required to build a competent communication strategy, make decisions at the corporate level, and...

Human Resources Director Selection

Introduction Three candidates were referred for the Human Resources Director post. However, the best finalist for the job was Shawanda Jackson. Ms. Jackson was chosen as the qualifier using a well-planned strategy. The other two candidates, Mr. Sam Fein and Ms. Lola Vega were similarly remarkable, but they would not...

Long-Term Philosophy: Toyota’s Key to Sustainable Success

Leadership provides a means for organizations to pursue their goals. The vision determines where the team wants to be in the long-term. The Toyota lean principles are important in the day to day running of organizational activities. The fourteen principles guided the success of Toyota’s change of strategy. The Toyota...

Kansas City Zephyrs Club’s Accounting Problems

The case study at hand presents several accounting problems faced by the Kansas City Zephyrs baseball club. The disputes arise because of the disagreement between the baseball team and the club owners on the benefits provided to players. Both parties are involved in bargaining negotiations, the ultimate purpose of which...

How to Keep Employees Motivated in a Downturn | Peter Twemlow

Introduction The article How to Keep Your Employees Motivated in a Downturn by Peter Twemlow (published in The Guardian newspaper on the 20th of November 2012) investigates a highly important topic of employee encouragement in the period when the company is going through hard times. The recommendations the author provides...

Cross-Cultural Management: Effective Strategies for Dutch-Lebanese Business

Introduction The chief aim of this paper is to present a cross-cultural briefing report on behalf of Clever Clogs International to its new female Muslim manager in her mid-thirties who Clever Clogs International intends to transfer from Lebanon to Amsterdam, Netherlands. The report will focus on the current state of...

Burberry Corporation: Job Opportunities and Increasing Income

Executive Summary Burberry is a multinational corporation that specializes in the production of apparel, accessories, and cosmetics. The company is famous for the manufacture and distribution of trench coats. Burberry has outlets in the United States, Asia, Europe, Australia, and Africa. It runs a promotional campaign dubbed “Burberry Bespoke”, which...

Bellevue Mall Success Metrics: High Store Space Prices

Metrics of Success There is a multitude of metrics in the article that show the success of the Bellevue Mall. The first is that the price per square foot of store space in the mall is three times higher than average. The perceived decline of physical retail could lead a...

Persuasive Business Messages for Product Marketing

Introduction Marketing a new product is often associated with significant risks as the product can be unpopular or even go unnoticed, the target audience can remain indifferent to it, and so on. However, the benefits of developing and marketing new products are also unquestionable as the ability to market them...

PassAct Inc.’s Information Technology Solutions and New Business Model

What problems or inefficiencies did the founders of PassAct see that led them to start a new firm? In the middle of 90th, Louise Rawlings and James Blevins were employed in the trade for the main dealer of electronic units. They noticed firstly a precise irritation met by scientists at...

Porsche Company and Its Business Strategies

Introduction Porsche emerged when its founder produced his first sports car. Ferdinand Porsche used his expertise to engineer a quality car that fulfilled his expectations. This approach gave Porsche a powerful image that lasted for many years. Porsche has always supported the needs of its customers. Such practices made it...

Analyzing Decision-Making and Leadership Strategies at Barclays Bank

Barclays Bank Board comes up with the vision for the bank. It could be the expansion plans into the Middle East or the African continent. The Board Chairman would lead the board meeting into accessing the need for the expansion, the method of expansion, and the time it would take...

Global Supply Chain Advantages and Disadvantages

What is the role of technology in defining the pros and cons of global supply chain? Find the answer here! This essay analyzes the advantages and disadvantages of global supply chain management and explains why GCCs and GPNs are considered the main factors affecting a sustainable global supply chain. Keep...

Stock Analysis: Return and Risk for Investment Decisions

Main Elements First and foremost, it is essential to identify the main elements of the statistics analysis. In the framework of this paper, the key statistical data that needs to be analyzed is the return and the standard deviation values for two stocks. Experts point out that the relevant variables...

The Role of Emotions in Integrated Marketing Communication

Introduction Marketing is a fundamental element that is incorporated as a means of communication between customers and an organisation. The objective of advertisement is to manipulate changes in the behavioural characteristics exhibited by clients. Vital promotion campaigns allow institutions to establish processes through efficient communication that is skewed towards attaining...

Leadership During Transformational Change: Example of General Motors

Abstract Organizations that operate in the contemporary business environment cannot escape change following significant advancements made in various fields such as technology. As revealed in this study, such changes have substantially altered the way of conducting business to the extent that institutions that wish to remain competitive in the current...

Fast-Food Product Expansion in Middle East Market

Introduction Holt and Quelch assert that all organizations operate in environments that influence their ways of doing business either directly or indirectly (69). This claim implies that for successful colonization of new markets, organizations must look for strategies of dealing with issues such as political instability while considering the impacts...

Virgin Media Company’s PESTEL Analysis

Definition and Applications PESTEL analysis is an audit tool used to gain an overview of external factors relevant to the organization’s functioning (CIPD, 2015). It consists of six key elements exploring political, economic, social, technological, environmental, and legal factors that have a possibility of influencing the organization’s efficiency and efficacy....

Child Labour and Exploitation Controversies

Introduction It should be noted that researchers and theorists have been studying the problem of child labor and its impact on the children’s well-being for many years. In particular, they study how labor and economic activity affect the motivation and value orientations of adolescents and the way standards and working...

Employees’ Wellbeing in Workplaces

Introduction Nowadays the importance of mental illnesses grows steadily. Stress in today’s society has become a global problem. Moreover, a significant part of the tension connected with work. People experiencing stress, anxiety, and mild depression at work cannot perform their duties effectively. In this regard, it is necessary to examine...

Richard Branson’s Leadership and Philosophy

Executive Summary Customers are the likely determinants of companies’ decisions to expand their product portfolios, re-engineer their existing products, and reinvent new product offers. The classical organizational theory holds that organizations should primarily deliver excellent product value to secure competitive advantage. However, this paper argues that Richard Branson places customers...

Creativity in Generating Business Ideas and Innovation

Introduction Creativity has been an essential ingredient of economic growth in the post-industrial economy. Innovation in technology, business processes, and industries has led to the “Creative Age” that has fuelled economic growth (Florida 2014). This has resulted in the development of two distinct classes – the creative class and the...

Information Technology Oversight and Governance

Highlight the role that the board of directors should play in bringing oversight to IT at IVK. What’s important about the board’s role? Although IT became paramount to the business sphere, it remains the responsibility of IT departments. Nolan and McFarlan state that the majority of boards of directors remain...

Logistics and Transportation Management Strategies

Integrated Logistics for DEP/GARD The following stages add value: The DEP’s seven-day delivery and the flexibility of the company: it can change the kind and quantity of the produced polymers; The interactive system which becomes a helpful instrument since it connects different departments and reduces the number of errors; Verifying...

EasyJet Airline: Strategic Management

Introduction Strategic management encompasses a group of continuous deeds and well-calculated practices that businesses deploy to organise and/or set their assets in line with the established goals. Actions in strategic management have t be in line with the organisation’s mission, vision, and values. Activities in the discourse change the static...

Apple’s Suppliers: Pegatron, Foxconn, Quanta, BYD

Apple’s Prioritized Suppliers According to Apple’s “Supplier Accountability Report,” the company’s suppliers employ more than 1.6 million people in 20 countries around the globe, which means that there is an increased responsibility for the corporation to prioritize and make sure that the key players are on the top level of...

Oil Industry in Saudi Arabia: Analysis and Strategy

Executive Summary The oil industry of Saudi Arabia forms a practical situation to which the paper analyses Porter’s Five Forces model. For any industry, the magnitude of each of the Five Forces varies with the industry structure. This paper presents the barriers of entry as a significant force that dictates...

Professional Development Role in Employment

Introduction Professional development is closely associated with talents, abilities, and skills that should be gained for reaching professional growth. In addition, practical skills needed are based on various categories of learning from college graduation, training courses, educational practice to final courses. All these components are toughly intertwined into a complex...

Tata Motors in Global Ultra-Low-Cost Car Market

Introduction The modern car market could be considered a unique phenomenon that guarantees giant incomes for all actors who function in the given sphere. The fact is that the rise of technologies conditioned the increased convenience of vehicles. At the moment, they are more reliable, simple, and available to people....

De Beers ‘For Him’ Campaign: Luxury Diamonds for Men in China

Beijing, 16th May 2016 – Diamonds have been marketed as a “girl’s best friend” for ages, yet now the tables have turned with the new “For Him” campaign launched by De Beers. Partnering with prominent watchmakers and jewellery artisans, De Beers has created a new lineup of watches, cufflinks and...

Supply Chain Management: Business Logistics

Communication in supply chain design Introduction Communication is imperative within the supply chain because it is the means with which relationships are cemented. Effective communication should allow all concerned members of the supply chain to access data that is relevant to their transactions. This enables them to deliver on time...

Cross-Cultural Human Resource Management: Work-Life Balance

Introduction In any organisation, the HR department has the objective of handling issues that relate to employees. Functional responsibilities of the HRM include training and development, recruitment and selection, employee conflict resolution, deriving employee motivation and job satisfaction programmes, and taking active roles in the establishment of remuneration programmes (Kramar...

Lenovo Group Ltd.’s Operations and Information Management

Executive Summary The purpose of this paper is to provide an overview of operations and information management and related concepts. The description of operations and information management is informed by literature review. The influences made by operations management on different spheres are discussed. In addition, the researcher critically analyses the...

Impact of Oil and Gas Industry in Canada: Economic and Environmental Perspectives

The Canadian oil and gas industry has attracted a lot of attention from policymakers, environmentalists and the wider public because of its positive and negative impacts on the economy (The Royal Society of Canada, 2010). Traditionally, this industry has been the biggest revenue generator for the government (Britton & Canadian...

Microsoft Company in the B2B Marketing Environment

The unique selling proportions for Microsoft are competitive pricing, compatible services, and high quality products. The company targets users of computer and mobile phones across the globe. The company uses multiple-product branding to reach these customers. The company’s products are technology-based and created through series of research to meet the...

Equality and Increased Participation of Women in Work

Abstract The number of women in the workplace continues to increase. A lot of women keep on joining occupations that were previously reserved for men. Notwithstanding the increase in women’s involvement in the workplace, a lot still needs to be done to guarantee equality. The study indicates that women come...

Tesla Motors Company’s Competitive Advantage in 2014

Introduction Tesla motors is an American based company that manufactures electric trains and cars at affordable prices in the American, European and Asian market. Its name was adopted from an electrical engineer and physicist Nokola Tesla. This paper will discuss the competitive and financial analysis in Tesla motors. Competitive analysis...

Home Depot Company: Customer Service Information Systems

Introduction The contemporary business world values the incorporation of information systems to facilitate the realization of efficiency in the various business processes. Particularly, information systems integrate technology to improve the management of organizations in various aspects, including the racking of transactions and the facilitation of decision-making processes (Rainer, Cegielski, Splettstoesser-Hogeterp,...

Toyota’s Principles: Technical Insights from J. Liker’s Framework

Summary In chapters 21 and 22 of “The Toyota Way,” J. Liker dwells upon Toyota’s approach to the technical principles of TPS. It states that the service sector (in terms of administrative and service operations) can gain valuable insights from this approach, particularly from the field of lean manufacturing. The...

Bureaucratic Leadership in Organizations: Understanding Company WS’s Approach

Introduction There are several types of leadership models that exist to suit different organizations. While some industries require the strict following of the rules, others look for a creative approach. Company W belongs to the banking industry and requires a set of guidelines for their leaders. The manual for it...

Flybe Airline: Transformational Change and Business Strategies

Introduction In the modern society, the environment of business operation is characterised by stiff competition. As a result, transforming business performance has become an integral part of gaining the competitive edge for many organisations (Hughes 2010). According to Carnall (2007), organisations devise innovative strategies in order to differentiate their business...

Supply Chain in FMCG Industry in the Middle East

Introduction The traditional view of supply chain management in the FMCG (Fast Moving Consumer Goods) in the Middle East has significantly changed because of the global financial crisis (Hugos 2011). FMCG companies operating in the Middle East experience fierce competition in the production, distribution and selling of low priced fast...

Oil Industry and Supply Chain Management

Executive summary The supply chain is an important element of the business community and is very vital and necessary for the smooth flow of goods from the manufacturer to the end consumer. It is as a consequence necessary that supply chain management managers incorporate planning and use appropriate strategies to...

Creativity and Innovation in Business

Critical Discussion of the Importance of Creativity and Innovation Creativity is a powerful thinking process whereby an individual focuses on new imaginations, intuitions, imaginations, ingenuities, and ideas (Byron 2006). Creative people find it easier to address the issues affecting them and others. Creativity is also associated with new risks. However,...

Performance Improvement Essentials: Stakeholders, CTQ

Introduction Enhancing the performance of a certain team in a specific business environment implies that the person acting as a change agent is capable of identifying every single variable in the corporate equation. Unless the crucial concepts are identified, creating an efficient team is hardly possible. Therefore, the definitions provided...

Hennes & Mauritz Marketing Tactics: Strategies for Retail Success

Introduction Hennes and Mauritz (H&M) remained above its competitors in the clothing industry in terms of profitability and satisfaction of customers. H&M chain store successfully used components of marketing mix to increase overall sales of its products. In order to attract low-income earners to this scheme, the company kept the...

Coca-Cola’s Cultural Diversity in Theory and Practice

Introduction Developing the value system based on the principles of diversity is crucial for an organization operating in the global economy. Coca-Cola has shown an impressive propensity toward cultural diversity in both theory and practice, thus, building the foundation for a cross-cultural dialogue with all stakeholders involved. Body: Coca-Cola Analysis...

Galaxy Chocolate Product Launch in Canada

Introduction This paper provides the launch of galaxy chocolate launch in Canada. The launch comprises of a number of section including market research, a review of segmentation, targeting and positioning strategies, as well as an examination of international market. All these sections provide crucial information needed for the purpose of...

Transportation and Logistics Influence on Economy

Abstract Transportation and logistics projects may influence a community’s economic objectives in terms of productivity, employment, and even business activities. This study describes the negative impacts of transportation and logistics on the economy of a country. Although transport projects improve the infrastructure of a certain area, they pose negative effects...

Learning Disabilities in Organizations

There exist many issues that an organization may experience due to wrong decisions or poor company culture. Such organizations fall under certain system archetypes that outline the issues the company faces and the reasons for these problems. Additionally, these organizations may experience “learning disabilities” that prevent them from becoming learning...

Generational Differences and Their Causes

Introduction In his article John Hansen (2008) focuses on such an issue multigenerational workface. The author singles out such groups of employees as Baby Boomers, Builders, and Generations X or Y (Hansen, p. 28). The writer puts forward an argument that such age differences can be of great benefit to...

Organizational Culture and Leadership: Impact on Innovation and Global Operations

Abstract The existing concepts have proposed that organizational culture influences the capacity of a corporation to function in the global markets. In fact, most organizations have been unable to serve clients adequately based on the prevailing culture that inhibits the propensity of the workforce to generate and effectively use new...

Acer Company Analysis: Marketing and Competition

Introduction Over the recent past, the global market has been characterized by a very high level of competition. This has been characterized by a very high level of competition. In particular, the market for computers and electronics, in general, has been increasing over time. This competition has increased as a...

Comparing Employee Benefits and Compensation: Key Insights for Organizations

Employee compensation and benefits are sub-disciplines in human resources. Though closely related, compensation refers to monetary payments such as tips and wages while benefits are forms of value, other than monetary payments that an employee receives for contributing to an organization’s success or operation (DeCenzo & Holoviak, 2009). Employee benefits...

Innovations in Research and Development at Castrol Company

Importance of R&D in Businesses The business environment continues to witness numerous changes that affect the way organisations operate. In the wake of the inevitable wave of globalisation, changing consumer demographic factors, and technological advancement, it has become vital for firms to commit resources to proactive Research & Development (R&D)...

Four Seasons: Multicultural Team’s Challenges

Introduction The high competition in the global market has forced most companies to invent different coping mechanisms. Failure to counter completion can push an organisation out of local and international market. Currently, most organisations focus on improving the quality of their products and implementing advanced technology to ensure operational efficiency....

Logistics Performance Index: Insights from the World Bank’s Assessment

The World Bank’s Logistics Performance Index The World Bank’s Logistics Performance Index (LPI) is constructed to assist countries in determining the key challenges and opportunities in logistics. It is an interactive benchmarking tool, which can be deployed for improving performance because it provides insight into the trade logistics environment in...

Evaluating Human Resource Strategies: Metrics for Workforce Effectiveness

Strategic Human Resource Management and Competitive Strategy The performance of the human resources departments can be evaluated using the way the department involves and engages workers in understanding and implementing various aims of an organization. Rather than just handle administrative tasks for employees, effective HR management calls for leadership practice...

Food Truck Business Strategy, Resources, Management

The business goals and objectives of the company Goals describe a roadmap that helps a business to achieve its agenda. Objectives are the actions taken to achieve these goals. A business with clear goals and objectives has a guarantee of getting good returns and fulfilling customers’ needs. The goal of...

Valentino: Master Couture Exhibition Promotion Mix

Executive Summary Picking the right marketing manner is not an easy task, especially in the realm of haute couture, and it gets even more complicated as the person at the helm decides to set an exhibition, since the latter is considered a completely different promotion method. However, the above-mentioned does...

Volkswagen Cars Company: Professional Marketing Components

Professional Marketing Analysis of Volkswagen’s Engineering and Technological Products Introduction Volkswagen is a German automobile company. It has its headquarters in Wolfsburg. The firm was found in 1937. It was founded by the German Labour Front. Since its inception, the company has emerged to be one of the leading vehicle...

Bancolombia, Conavi, Corfinsura Merger’s Cultural Issues

Problem Statement With the merger of Bancolombia, Bancolombia, Conavi, and Corfinsura, the new bank that was in place has a challenge in the area of human resource (Caijao 2). According to Caijao, employees that would continue to work with the new bank lacked determination with the three companies having a...

Coca-Cola’s and Samsung ‘s Home and Host Marketing

Introduction Over the recent past, several companies have been devising strategies that facilitate penetration of international and domestic markets. The need to penetrate international and domestic markets emanates from the advancement in technologies that have led to the globalisation of markets and change in consumer behaviour. To succeed in international...

Starbucks Company’s Brand in Bangladesh Market

Abstract The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario for which the effectiveness of brand effectiveness was tested. Primary data was collected through the survey questionnaire while secondary data was collected through...

Techno Company’s Corporate Social Responsibility

Introduction In the modern business world, CSR and PR concepts have become popular notions with respect to how companies relate with the society in which they operate. These concepts are closely linked because they deal with the public domain that influences their prosperity. Public Relations (PR) refers to ways through...

Gary C. Kelly’s Leadership at Southwest Airlines

Introduction Effective leadership is one of the crucial elements that ensure organizational success. Organizations are multifaceted entities that require commitment and truthfulness with regard to management, leadership, and other related undertakings (Bonnici, 2011). Southwest Airlines ranks among organizations that have demonstrated strict adherence to globally accepted elements of effective leadership....

Market Segmentation, Orientation, and Positioning

Market segmentation Market segmentation is critical for the success of the organization. As such, firms have to be tactical while deciding on the market segment to be targeted by a particular product or service. The reason is that consumer demands are varied depending on several factors including age and income....

The Prestige Company: Reward and Motivation

Introduction Human Resource Management [HRM] has undergone extensive changes over the past decades. Salvendy (2001) emphasises that developing economies of scale and leveraging on technology were considered as conventional sources of competitive advantage. However, changes in the contemporary business environment have reduced the competitiveness of conventional sources of competitive advantage....

Strategies in Manufacturing and Service Operations

Introduction Manufacturing and service systems have similarities and differences. To some extent, many organizations mix manufacturing and service operations to meet customer interest, attract new consumers and succeed in the fulfillment of their economic mission and other objectives. For instance, nowadays, an increasing number of manufacturing enterprises recognize the significance...

Lululemon Athletica Company’s Public Relations

Abstract The reputation of a company determines, to a large extent, its profitability and consumer sentiment. Businesses that are alive to this fact tend to observe better care of how they are perceived. Those that fail to work on their image suffer terribly by registering lower sales and recording little,...

Aramex Company: Strategic CSR and Sustainability Approach

The main lessons learnt from the Aramex approach to sustainability and strategic CSR are related to the Aramex’s success proving the fact that efficient investment in sustainable CSR gives numerous benefits to the business (“About Aramex” par. 10). The significant role of innovative CSR and sustainability initiatives can be determined...

Jack Welch’s Leadership Style in General Electric Company

One of the outstanding functions of a leader is to create a vision for his or her organization. It is necessary to have a vision in order to ensure an organization realizes its goals. Every individual in an organization can create “a concrete mechanism for examining and verifying the successful...

Product-Harm Crisis Management and Strategies

Introduction Customers and consumers are constantly being bombarded by the media and other avenues with information pertaining to products existent in the market. This form of publicity may be catalyzed by a variety of events which may provide positive or negative publicity to the product or brand. Product harm crisis...

Arconas: Leading Canadian Export Corporation in Airport Furniture

Company Introduction: General Profile In this paper, the analysis of the Canadian export corporation, which is called Arconas, is sustained. The official Internet page, which contains the detailed overview of the company operations, is the following link www.arconas.com. The business direction, which is embraced by Arconas, concerns the production of...

Business Administration Students’ Main Concerns

Introduction In the recent past, the number of students enrolling at institutions of higher learning has dramatically increased in line with the shifting expectations in the job market. However, of concern is the fact that many of these students enroll into disciplines and courses they have scant information about, leading...

European and North American Transport Systems

The European and North American transport systems present a mix of similarities and difference. The author must have found it necessary and therefore compelled to compare these two regions because they are among the key global transport powerhouses in regards freight transportation. The regions have been used to offer the...

Effective Intercultural Business Communication Strategies in China

Executive Summary This report delves into the extensive differences between the U.S. and China and attempts to explain the inherent difficulties most Americans would experience in attempting to setup a new business in China. Through this report, readers will be able to develop a better understanding of the strangeness of...

Wheatgrass Company’s Business Plan

Introduction: Implementing a Socially Responsible Marketing Plan A wheatgrass business represents a profitable venture that includes a variety of farming activities. The industry of wheatgrass cultivation, however, produces a wide range of environmental concerns. Therefore, it is crucial to developing a socially responsible marketing plan for the wheatgrass production launching....

Transportation Cost in the Supply Chain

Introduction All organizations source various materials from different places. Therefore, they establish a department that does supply chain and logistics management. An effective logistics network management ensures that the controlling systems reduce various costs that are associated with supplies. Thus, products and services are availed whenever they are required in...

Tastes and Preferences: Procter & Gamble’s Strategy in China

Tastes and preferences are among the main determinants of consumption trends in any region. Tastes and preferences of consumers highly determine the marketing strategies that can be used by any given company. Procter and Gamble, after research hing consumer habits of China, has realized that Chinese people have variant tastes...

Positive vs. Negative Organizational Stress: Impact & Management

The negative outcomes of organizational stress have been well documented in the literature, particularly in light of today’s business environment which necessitates organizations to raise the bar on employee productivity, effectiveness, and adaptation to change (Dale & Fox, 2008). I my view, however, the positive outcomes of organizational stress are...

British Petroleum Company Risk Assessment

The issues related to climate change have attracted a lot of attention and have become a part of the agenda of socially responsible companies. Thus, many companies tend to implement research on development of ways to reduce negative impacts of industries on the environment (Where do companies stand on responsible...

Baker Hughes and Halliburton Companies: Mergers and Acquisition

Introduction Varied reasons motivate a firm to acquire other entities. Firms acquire others as a form of investment, which is expected to generate future returns. The main objective of firms is to maximize the shareholders’ capital, and thus companies acquire others for the same reason. Halliburton is one of the...

Amazon Company Performance Evaluation

The main purpose of evaluating a company’s performance is to determine the efficacy of organizational strategies, determine the progress attained with regard to attainment of goals, and provide feedback that can be used to improve performance (Attorney, 2007). Feedback obtained from evaluation is used to improve decision making and streamline...

Business Conditions Affecting IKEA Company

Abstract This report entails an analysis of the conditions prevailing in the global retail industry. The report’s objective is achieved by evaluating the different marketing concepts and theories that IKEA has considered in its strategic marketing practices. The report assesses the market conditions affecting IKEA, which is a multinational retail...

Leadership in Organizations: Concepts and Approaches

Abstract Leadership plays major social and professional roles in organizations with the support of basic principles. The type of leadership that seeks to follow the set principles triggers individual human resource potential at the workplace. Leaders also depend on the rest of the workforce in order to deliver their mandate....

Walmart Company’s Corporate Social Responsibility Promotion

This essay sample explores Walmart social responsibility and ethics, their initiatives, and related issues. Check it out if you’re curious about Walmart CSR. Executive Summary The Wal-Mart Stores, Inc. Company has been known as the provider of comparatively cheap goods and services of a rather impressive quality for years. The...

Supply Chain Management in the Food Industry

Designing a proper supply chain in the environment of the global economy is a challenging task for a number of reasons; the numerous risks that need to be dealt with being the key one. Indeed, carrying out operations in the global economy realm exposes an organization to a range of...

Strategic Compensation as a Human Management Approach

Compensation policies are based on the choices made by the compensation managers in order to provide and maintain competitive advantage (Martocchio 161). The professionals base their compensation policies on the pay level policies of their choice and can choose from three of those. They are market lead, market lag, and...

Role of Communication in Effectively Managing Organizational Change

Introduction Resistance to the change in organizations is one of the main factors that prevent leaders from improving their companies’ strategies and operations. In her article, Saruhan (2014) has examined the relationship between the communication and resistance to change while using the perception of justice as another factor associated with...

Samsung and Child Labor: Business Ethics Case

After completing their tasks, three young girls titter as they play together. Nevertheless, when interrogated, the girls confessed their secret of using false documents to work unlawfully at a Chinese factory that makes cell phone parts for Samsung. The girls were aged 14 and 15 years, which is too young...

Packaging Materials Comparison: Merits and Demerits

Exporters, importers, and shipping companies should put into consideration a number of factors before deciding the type of containers to use for delivering goods. For instance, the strength of the goods being transported is a pertinent factor to bear in mind. If a product is quite robust, it definitely requires...

Customer Relationship Management in E-Commerce

The customer relationship management demos which are discussed can be of a great benefit and immense importance to different companies and firms. As far as this paper is concerned, such tools can be of great help to the following company such as Amazon. Amazon is a company that operates in...

Herfy Company Marketing in India

Company background Herfy is a food company located in Saudi Arabia where it has managed to become a household name given its success and popularity in the region. The company has been in existence for over three decades having been established in 1981 (About Herfy, 2010, p.1). Herfy was co-founded...

Robert Nardelli Leadership Style

Introduction Business ethics covers various aspects of commercial enterprises. The concept deals with the responsibility of businesses to comply with legal, environmental, and socioeconomic requirements. It also deals with the responsibility of a business towards its employees, customers, partners, and the community. Businesses should promote ethical practices through their leaders,...

Enhancing the Decision Making Process to the Team: Goleman’s Leadership Styles

Leadership Styles Daniel Goleman conducted a research and noted six leadership styles. The styles identified were visionary, coaching, affiliative, democratic, pacesetting, coercive and pacesetting. The first four are dissonance styles while the last four are resonance style as the last four encourage listening while the others do not (Goleman, 2002)...

Dell Computers Company Analysis

Michael Dell built a company from scratch. From his dorm room, he created a global business empire building upon a foundation that is unique in the computer world at that time: a build-to-order and sell-direct value chain. Most of the companies existing at t,hat time and even in the 21st...

Package Testing: Ensuring Product Quality with UPS Lab

Customers often pay much attention to the discussion of the package for the purchased or ordered products and goods because the quality of package influences the quality of the product that is finally received by the customer. Therefore, manufacturers from all over the world use the services of UPS Package...

Jeep Company’s Marketing

Introduction Jeep is an automobile company, which was established in 1941 in the US. The firm is a subsidiary of Chrysler Group Limited Liability Company, which is owned by Fiat S.P.A and it is headquartered at Toledo, Ohio. Jeep has expanded its operations into the global market by establishing outlets...

ECO-Trans Company Case: Project Management

Locating problems in a project management case is a challenging issue, as it presupposes that the case should be approached from a variety of angles, including the financial, the organizational, and the managerial ones (Grisham, 2011). The case of ECO-Trans and the lack of consistency in the leader’s actions, which...

Toyota and Plexus Pricing Strategy

Toyota One of the world’s leading car producing companies, Toyota has been enjoying a worldwide success not only due to the quality of its products, but also because of the pricing strategy that it has chosen when entering the global market. Though the change of the environment, in which the...

Job Satisfaction and Employee Turnover

Introduction The management topic that has been chosen for this study is the importance of job satisfaction and its influence on the staff turnover. Employee turnover has been a subject of interest for many scholars, managerial practitioners, and organizational managers over the past decade. Employee turnover happens when employees willingly...

Apple Inc. Business Strategy

Introduction Apple Inc has been a landmark computer manufacture for about 30 years. The company has emerged as one of the well established and highly recognized corporations in computer industry and other IT related solutions (Mcgirt, 2011). The giant multinational company is mostly known for its famous iPhones, iPods as...

Art Gallery Centre Business Plan

Executive Summary Art Gallery Centre, a gallery that is planned to be opened on the 1st of January, 2010. In a business plan presented on the main aspects of the venture, the conclusion was that there is a high level of profitability that the business will be successful. As requested,...

Leadership and Followership

The test score that I obtained from the Followership Style Test was 4.25 which was arrived by dividing number 68 by 16; based on the test score my leadership style was determined to be very democratic with a personality of a self starter person (Sheila and Theresa, 2008). Democratic leadership...

Fast Food Staff Turnover: Causes and Solutions

Whereas for big business, especially for sales and marketing departments, staff turnover is a common phenomenon. Staff changes within the small and medium business (such as a small chain of fast-food restaurants) result in billions of dollars of lost revenue. Fast food restaurants in the U.S. averaged a whopping 145%...

Credit Cards: Safe Method of Payment or Not

A credit card enables you to buy something now and pay for it later. As a result, a credit card can help you when you’re short of cash. Further, carrying a credit card can be a lot safer than carrying cash. Cash can be lost or stolen. Credit can be...

Danone’s Social Media Marketing Plan, Strategic Overview and Implementation

Executive Summary The launch of a social media marketing campaign for Danone has been considered. Based on SWOT and PESTLE analyses, key competitive and external factors have been identified, which may influence the sustainability of this project. The proposed mission statement reflects the primary task of differentiation, which is planned...

Comprehensive Risk Management Plan for House Construction Projects

Introduction The purpose of this Risk Management Plan is to outline the strategies and procedures for identifying, assessing, mitigating, and monitoring risks associated with building a house. The plan is based upon a thorough evaluation of possible factors that may hinder the effective implementation of the project and reduce its...

Decline in U.S. Small Business Startups and Its Economic Impact

Introduction Despite accounting for only a small portion of overall revenue and profit made by all enterprises, small businesses are critical to the health of the U.S. economy. Starting a small business enables entrepreneurs to bring new goods or processes to market, and small firms have created many new jobs....

Economic and Political Analysis of Market Entry in Mexico, Germany, and Japan

Data Collection for Decision Making Understanding the economic and political environments of three different countries will help predetermine the success of a product’s entry into the market. Such analytics will minimize the risks of product buyers’ non-acceptance when choosing geographic diversification. The political system is expected to influence legislation and...

Managing Employee Resistance to Change – Applying Lewin’s and Kotter’s Models

Introduction Organizational change comprises actions in which a business or company alters major components of its operations, like the underlying infrastructure or technology it employs and its culture. In contrast, organizational change management refers to the successful resolution of organizational change achieved by guiding through preparation, implementation, and follow-through. At...

McDonald’s vs. Pfizer as Investment Options: Stock Performance and Market Strategies

Introduction McDonald’s and Pfizer are leaders in the fast-food and pharmaceutical industries, respectively. McDonald’s is a global fast-food company with restaurants in over 100 countries and is renowned for its diverse range of menus (Dudovskiy, 2022; Rajawat et al., 2020). On the other hand, Pfizer is a giant pharmaceutical corporation...

Wefox Insurtech: Combining Live Brokers and Digital Innovation in European Insurance

Future of B2C Industries The standard expectation for the future of any B2C industry is a mobile app, no human involvement, and the simplest possible tariffs and rules. Modern banks are developing according to the same principle as food delivery – download, click, and get the service. Wefox’s Distinct Approach...

Evaluating the Ethics and Efficiency of Hiring Smokers in the Workplace

Introduction The firm’s best interest should guide the company. In addition to health care costs and more frequent illnesses, hiring smokers is also ineffective from the standpoint of their performance of work duties. This is an objective evaluation criterion and does not discriminate against employees. Comparing smokers with non-smoking employees,...

Legal and Ethical Concerns in Rewards Programs: Advertising and Data Privacy Recommendations

Executive Summary The legal team’s concerns are caused by the sales and marketing department’s desire to implement the rewards membership programs in low-income markets. While both the company and the community would have profited from this decision, ethical and legal issues can significantly influence the process negatively. I was asked...

Wells Fargo Cross-Selling Scandal: Corporate Culture, Ethics, and Leadership

Introduction Many companies have well-established corporate cultures, defined as beliefs, values, and behaviors dictating how employees and management interact and handle business operations. Everything good about a company comes from a culture built over a long period. However, corporate cultures may also cause scandals that cost firms financial and reputational damages....

Tesla’s E-Marketing Strategy: Website Design, User Experience and Sustainability Focus

Introduction E-marketing is essential to help companies spread the word about their products online. Therefore, paying sufficient attention to this aspect of business development is essential. Clients will be able to learn a lot from a well-designed website of the organization that will help them make the right choice. Tesla...

Individual and Shared Perception in Leadership and Conflict Resolution

Introduction The management of organizations and work processes within them is associated with various risks and the need to pay attention to many aspects. At the same time, employees’ actions are influenced by multiple factors and their perceptions. Managers and leaders must consider these perceptions when working with employees. Although...

Using the Prosci ADKAR Model to Foster Innovation and Manage Organizational Change

Selected Change Model and Rationale The problem that the organization is currently struggling with is the lack of innovative behavior among the employees. The change management model can be organizational, dealing with changes in the company’s structure, procedures, and culture, or individual, focusing on motivating and engaging people. Therefore, the...

F-35 Joint Strike Fighter: Acquisition, Contracting, and Program Management

Introduction The bidding and awarding of defense contracts is a crucial aspect of the acquisition process, as it ensures that the Department of Defense (DoD) receives the greatest value for the products and services it acquires. This entails a competitive bidding process in which contractors submit proposals delineating their capabilities,...

Flower Vending at WWRC: Marketing Strategy for High-Income Visitors

Executive Summary Hospitals strive to create a conducive environment that bolsters patients’ well-being. Since the Women Wellness Research Centre (WWRC) opened in 2017, the institution’s management has struggled to allocate space for a flower shop to serve visitors despite the rising demand. The target market is the local Qataris and...

StockX Marketplace: Authenticity, Stakeholder Benefits, and Market Impact

Description StockX is an online marketplace that provides a podium for purchasing and retailing streetwear, authentic sneakers, designer handbags, and watches. The marketplace utilizes an exceptional system of bidding that is identical to a stock market for matching sellers and buyers while ensuring an authentication and pricing process that is...

Work-Life Balance and Remote Work for Improved Well-Being

Introduction People sometimes sacrifice other elements of their lives to pursue a job and a decent wage, such as leisure time, communication with family, and even health. This is a problem that psychologists, employees, and business executives worldwide are concerned about. Work-life imbalances reduce productivity and cause mental and physical...

Military Pilot: Education, Training, Career Prospects, and Salary

Introduction Becoming a military pilot could be a good fit if a person is attracted by the unusually high level of creativity and problem-solving skills required for this line of work. This essay will discuss the educational and training necessities for becoming a military pilot, the working environment, the required...

Air New Zealand’s Business Model Canvas: Value Proposition and Post-COVID Strategies

Introduction Air New Zealand is New Zealand’s major airline. From its headquarters in Auckland, it conducts mostly global and local air travel. Air New Zealand became an official member of the Star Alliance in May 1999 (Company Profile, n.d.). It offers passenger and freight air transportation services on transcontinental flights...

Marketing Mix Strategies of Procter & Gamble and L’Oréal: A Comparative Analysis in the UK Shampoo Market

Executive Summary This research examines some practical approaches companies employ to sustain their business advantage in the competitive market. The methods employed for this search are literature search and critical analysis of primary and secondary sources to determine what other researchers have uncovered as the business strategies for Procter &...

Pay-for-Performance: Benefits, Challenges, and Implementation

Key Benefits of a Pay for Performance System Some of the most significant benefits of a pay-for-performance (PFP) system are associated with advancements in aspects that can lead an organization to success. First, PFP is considered one of the essential means for motivating staff members (Chen et al., 2023). Second,...

Investment Proposal for a Live Sound Engineer Career

Introduction Throughout my life, I felt an extraordinary passion for music and the methods of creating unique melodies. I am fascinated by how the skillful and harmonious combination of individual tones with various means and instruments leads to the final result of a single and unique sound. As a person...

Leadership Styles and Power Dynamics: Mandela, Stalin, Musk, Merkel, and Fauci

Introduction Leadership is an intricate and multifaceted concept, with various leaders displaying various traits. One leader whom I greatly respect is Nelson Mandela. Mandela, the former President of South Africa, was an outstanding leader who fought against apartheid and dedicated his life to promoting peace, equality, and justice. He represents...

Critical Evaluation of Disney’s Transition to Streaming and Its Strategic Position

Introduction The media industry is going through a revolutionary period due to the emergence of streaming services. Disney is a global media conglomerate that has its own Disney+ streaming platform. The platform was designed to compete with the industry giants, including Apple TV+ and Netflix. To assess the effectiveness of...

Growth and Development Strategies in the Aquariums and Fish Bowls Market

Market Study The rising demand for aquariums and decorative fish among hobbyists is one of the key factors impacting aquarium and aquarium bowl sales volume. Hobbyists are growing interested in aeration equipment, substrate, aquariums, decorations, and fish food, which will drive future trends in the aquariums and fish bowls industry....

NextEra Energy Market and Financial Opportunities in Renewable Energy

About NextEra Energy Mid-sized renewable energy provider NextEra Energy is committed to offering long-term energy solutions. The company is operating profitably and has a reasonable chance of gaining financial advantages, according to the Yahoo Finance page (YahooFinance, n.d.). The core idea is based on the desire to support a revolution...

Short-Run Production Decision-Making: Economic Principles and Business Strategies

Introduction Short-run production is an important term in economics that represents the time when enterprises operate with fixed inputs such as capital and land. Variable information, on the other hand, such as labor and raw materials, may be altered. This stage presents various organizational issues, including identifying the ideal amount...

Organizational Needs Assessment of McDonald’s: Addressing Gaps and Enhancing Growth Opportunities

Introduction One of the world’s biggest and most recognizable fast-food companies, McDonald’s corporation, has many complicated components examined in this organizational need evaluation. The evaluation includes an in-depth analysis of the organization’s offerings, services, and personnel. It examines the motivations for this assessment’s execution and highlights its advantages for the...

Understanding and Addressing Workplace Stress and Burnout

Introduction Work-related stress and burnout pose significant challenges, demanding swift attention to identify and implement solutions. These issues are multifaceted; contributing factors include overloaded work, inadequate balance between work and personal life, and inadequate support. Individuals suffer from stress and burnout, impacting their wellness, productivity, and health conditions. Besides, it...

Analyzing Motorola’s Struggles: Management Issues, Communication Gaps, and Employee Perception

Introduction To construct a profile of the company, Motorola was chosen as a struggling organization with management-specific issues. First, it is essential to mention that this corporation was one of the most successful mobile phone manufacturers worldwide (Anderson, 2008). However, particular wrong steps and managerial mistakes led it to struggle...

Target Market Analysis for Mobile Full-Service Salon Catering to Professional Women

Demographic Profile of the Target Market The target market for my mobile full-service salon is professional women between the ages of 25-40. This target market was selected based on several factors. Firstly, this age group is more likely to have a stable income and be willing to spend money on...

The Role of Networking in Entrepreneurial Success and Growth

Introduction Entrepreneurship is a complex issue that requires various skills and abilities to be performed on the highest level. An especially significant role in entrepreneurship is communication, which might be significantly improved through the help of networking. Networking is vital to an entrepreneur’s success, and the more efficient the networking...

How Otis Utilized IT for Competitive Advantage and Value Chain Adjustments

The Use of IT to Gain a Competitive Advantage at Otis The establishment of OTISLINE helped the company gain a competitive advantage by enhancing its information services, customer service, control of mechanisms, and marketing. Thus, Brad Robertson, the director of service operations, admitted that “OTISLINE improved the visibility of our...

Understanding the Bargaining Zone in Negotiations: Positive vs. Negative Outcomes

Introduction Professional and personal relationships often require involved parties to enter into negotiations to resolve points of contention and reach a satisfactory outcome. Negotiation skills are among the most valuable skill sets individuals can develop to help them succeed in life. Therefore, it is essential to understand how negotiations work...

Kurt Lewin’s Three-Stage Theory for Organizational Change

Introduction The modern world is changing rapidly, and in this dynamic environment, organizations either maintain and develop their ability to adapt to changes in the external environment or lose their competitiveness and cease to exist. In most cases, the external environment is a factor in the development of an organization...

Transactional, Visionary, and Directive Leadership Styles: Strengths vs. Weaknesses

Strongest Leadership Type: Advantages and Disadvantages The test showed that my strongest leadership type consists of transactional and visionary. Such a combination is efficient for the leader because these two types fulfill each other. Advantages of Transactional Leadership The transactional leadership style includes setting goals and motivational rewards (Neck et...

Market Analysis and Launch Strategy for Easy Keto Restaurant in River Oaks, Houston

Market Analysis This report proposes launching a restaurant that offers keto diet-friendly meals in River Oaks, Houston, Texas, called Easy Keto. The keto or ketogenic diet is a low carbohydrate but high protein and fat, dietary regimen initially designed to treat epilepsy. Still, it was proven effective in weight loss...