Negotiation Theory Applied to Business Negotiations

Interview Questions How long have you been in this business and what market area do you cover? What are the challenges that you face which can be solved through a joint operation with our business? What are your expectations going into the contract with our business? How do you feel...

Diversity and Inclusivity in the Workplace

Introduction A diverse workplace entails a variety of individual variations within an institution. Workplace diversity comprises color, sexuality, ethnicity, mental and physiological impairments, and other unique characteristics. An inclusive workforce is one where individuals with all types of diversity and impairments feel accepted and their efforts are recognized (Agarwal, 2021)....

Caterpillar Inc. Strategic Analysis

Introduction Any successful organization requires a robust business plan that fuels success. Caterpillar Inc. produces building and mining machinery, diesel and natural gas engines, industrialized gas turbines, and gasoline locomotives. The corporation’s key business segments are construction services, resource industries, and energy and transportation (CAT, 2022). Due to their strong...

Kirkpatrick Model of Management

Introduction Many companies believe that training answers all issues and that its absence is the root of many problems. Most people are familiar with the Kirkpatrick Model, which may be used to analyze and assess the outcomes of coaching and educational initiatives. This essay will describe the Kirkpatrick instructional and...

Impact of Job Stress on Employee Work-Life Balance

Introduction Postmodern society is anchored on the emphasis on work to achieve a fulfilling life. This review analyses the center of work-life balance and explores its presence in the life of executive-level expatriate employees in Oman. According to Fapohunda (2014), work-life balance is the evenness between work and lifestyle. Work...

The Coca-Cola Company’s Marketing Campaigns

Introduction The chosen company for this project will be Coca-Cola Company. John S. Pemberton, a pharmacist from Atlanta, brought this soda drink to the public for the first time in 1886. Bookkeeper of the Pemberton Chemical Company and inventor of the phrase Coca-Cola, Frank Robinson, published the first iteration of...

The Evidence-Based Practices in Business

Introduction Quality improvement is a process in which the effectiveness of all existing systems in the business is evaluated. Changes usually take place based on a structured approach and qualitative analysis of all work areas of the company. To organize successful improvements, regular data collection and analysis are accomplished. Business...

“Workplace Communication” by Newman and Goode

The article was developed by Newman and Goode, exploring the different types of communication between supervisors and their subordinates. The authors identify four types of communication: task-oriented, relationship-oriented, problem-oriented, and mixed-type. Each type of communication serves a different purpose, and supervisors must be aware of communicating effectively with their subordinates....

Door-to-Door Sales and Personal Relationships

Although salespersons can adopt various ways of reaching out to potential customers, door-to-door sales are the hardest. Door-to-door sales involve going to potential clients directly and convincing them to buy your products. The sales method requires techniques that will make the potential customer trust the salesperson. Various challenges are expected...

Internal Influence on Walmart’s Corporate Strategy

Corporate strategy is a continuous process of establishing a business’s value, setting goals for profits and growth, and training employees to achieve them. It is different from business strategy in that it is concerned with cost leadership, differentiation, and focus approaches rather than just competing in a market. Product, personnel,...

Contemporary Human Resource Practices

This paper will discuss the topic of contemporary human resource practices. Nowadays, HR managers shift from traditional HR management, focused on handling labor relations, to strategic HR management, which aims to align HR practices with long-term corporate goals. Strategic HR managers recognize that people are the most valuable organizational resource;...

Ethics of Targeting the Children of Leaders

Introduction For the most part, considering the connections of a job applicant is a relatively good practice for a company looking for excellent employees. Primarily, this process increases the chance of choosing the “right” talent by saving time, energy, and other resources within the recruitment framework. In addition, employers will...

Cheesecake Factory: The Company Information

The company is traded on the Nasdaq Stock Market LLC (NASDAQ Global Select Market). The share price at the fiscal year end (December 28, 2021) was $39.66 per share. During fiscal 2021, the price of our common stock fluctuated between $34.64 and $65.81 per share. The common stock par value...

Employees Management: The Part of Successful Business

Firing People for Legitimate Reasons Managing the employees of the company is always one of the most difficult parts of running a successful business. Working together on a shared vision of success, workers, managers, and leaders all fulfill their own unique roles. In their level of influence, employees are placed...

Dan Bane, the Leader of Trader Joe’s

The impact on the development of the leader Dan Bane’s father was a founder of a successful grocery store in Dallas. When Bane was only 17, he read his father’s will and learned that he would receive the bulk of his estate when his father died if he agreed to...

ABC Inc. Strategic Management

Introduction Although there is still widespread agreement that strategic thinking is required for efficient firm management, it is usually absent or, at best, poor (Bonn, 2001; Liedtka, 1998). The implementation gap is marked by a long history of misunderstandings among both scholars and practitioners, with the terms strategic thinking, strategic...

The Covid-19 Pandemic Impact on Business

The pandemic significantly negatively influenced society and the global economy. The pandemic had a massive influence on economics, enterprises, labor supply, and global supply networks, leading to considerable business disruptions. The constriction of the international supply chain brought on by the COVID-19 epidemic had a substantial impact on businesses (Donthu...

CVS Health Corporation’s SWOT Analysis

Introduction CVS Health Corporation is a leading American healthcare company. It provides a vast range of services and is not a classic medical group that owns a chain of pharmacies. Instead, the company is primarily a healthcare provider, which makes it expand its network. It drives management and administration offerings,...

The Bombardier Aerospace Firm’s Business-Level Strategy

Introduction Bombardier Aerospace was a successful aircraft development firm; it successfully competed with other manufacturers, concentrating on the production of local jet aircraft. In 2004, Bombardier Aerospace announced plans for a new C-Series aircraft. Three years later, the company has not decided on the new batch, which caused doubt among...

Netflix: From DVD-by-Mail to Streaming

Introduction Netflix was founded in 1997 as a DVD-by-mail rental company, competing with the more established video rental chains such as Blockbuster and Hollywood Video. Twenty years later, in 2020, the company and the firm have transformed with technological advancements and other factors (Siegfried, 2021). Blockbusters have sought financial security...

The Animation and Cinematography Business in Nigeria

Introduction The Cinematography and Animation business has been flourishing in Nigeria. The business needs to be tracked effectively while the relevant information drawn to ensure that the film industry has developed with time. The reflective report under discussion will dwell on preliminaries on adopting effective business plan related to the...

Organizational Change: Qatargas Case Study

Executive Summary This report conducted an analysis of change conducted by Qatargas during the COVID-19 pandemic. The change aimed at adapting the operations to promote the health and safety of the employees and the community. Shortly after the COVID-19 was declared a pandemic, Qatargas created a taskforce that took command...

Techtonic Group: Recruiting Strategies

Techtonic Group is a fast-developing IT organization attracting young specialists to ensure the introduction of new and unique features. According to Dessler (n.d.), the company has already introduced a program of training people without experience and providing paid internships when they show positive results. However, additional strategies might be introduced...

Entrepreneurial Intentions and Personality Traits

Introduction Entrepreneurship is a powerful approach that guides investors to identify potential areas for doing business. In most cases, entrepreneurial ideas emerge as a response to a unique challenge in the market. Most of the presented theories and models make it possible for investors to identify appropriate opportunities, acquire the...

Effects of the Pandemic on Organizational Culture Adaptability

Introduction These days, all companies have their unique organizational culture, which supplies a decent level of performance and establishes a healthy and strong working environment. According to Spicer (2020), “Organizational cultures are the signs and symbols, shared practices and underlying assumptions of an organization” (p. 1737). However, the COVID-19 outbreak...

Exploring the Effects of the Leadership Style on the Performance of an Organization

Abstract The effectiveness of an organization’s leadership is among the most crucial variables determining its success or failure. Organizational goals are achieved by the leadership style of the person in charge. This report explores the influence and impact of leadership styles on a company’s success. Transformational, transactional, authoritarian, charismatic, bureaucratic,...

Change Management in the Digital Age

Abstract Change management in the era of digital transformation is a critical need for any company. Companies must adapt to the pace of external market change to maintain competitive advantage, increase profits, and increase customer base. Lack of such adaptability leads to loss of customer trust and, as a result,...

Designer Sock: Company Analysis

Investment Project I have pondered for years about the socks business, and with each passing day, it is getting better. “Designer Sock” business is a sole proprietorship venture that I began one year ago. It is strategically located in a storefront next to a sneaker shop. I singlehandedly embarked on...

Quantitative and Qualitative Studies as a Part of Economic Research

Introduction It is a great conclusion that the qualitative approach helps researchers ask more profound questions about any given topic, and I fully agree with this idea. As Gladwell (2004) describes in his speech, people do not always know what they want – it is difficult for them to answer...

Resource Allocation: Factors, Strategies and Mistakes

Significant Factor in Resource Allocation and Business objectives The success of a project or any initiative relies significantly on the steps and strategies in place to allocate the available resources. Resource allocation is the responsibility of leaders in a setup; it entails assigning competent people some specific tasks necessary to...

The Pauls Brand’s Marketing Intelligence

Introduction Pauls is one of the leading milk brands in the Australian market. Presently, it remains an acceptable product because it delivers numerous benefits to the consumer. In terms of background, the brand name emerged in 1923 when a firm by the same name introduced it into the market. Other...

Internal Analysis, Value-Adding Strategies, and Service Marketing

Introduction Before proceeding directly to the assignment performance, it is required to identify the essence of fundamental conceptions. Primarily, internal environment analysis is an overview of a wide range of elements of a company, its activities, mission, and leadership. Consequently, the value-adding strategies mean the formation of the working environment...

Recruitment Tactics and Interview Questions

Recruitment Tactics The first tactic can be described as a method of recruitment in which a candidate is suggested by a company worker. One of the advantages of this method is that there is no need to place ads in the media and on the Internet and wait for a...

Researching of Communication Channels

Communication has become central to the efficient performance of any company in the 21st century. Therefore, ambitious managers should be able to determine the necessary cues and choose the most appropriate channels that ensure the best results. What is more, various channels have different richness, which describes their ability to...

The Professional Development Program for SUPERVALU

The Professional Development Program (PDP) was a proposal set to recruit college graduates and proximate to offer job placement after training. The establishment was approved to attract and prepare potential graduates for successful management careers in the distribution, retail, and corporate activities within SUPERVALU. The initiative consisted of five new...

A Case Study: “Organizational Culture Gone Wrong”

Prerequisites for the Development of Tactics Based on Cross-selling Primarily, one should note that the desire to maximize profits by realizing good customer service outcomes is one of the critical reasons that prompted Wells Fargo to take the path of increasing sales through cross-selling. It should be guessed that such...

Reflection on International Human Resource Management

Introduction In the era of globalization, many companies seek to expand their business, yet facilitating knowledge transfer is a difficult task. It requires an employee who is not only knowledgeable in their sphere of competence but also willing to live in a foreign country for an extended period. Their communication...

Diageo Plc’s Responsible Management

Introduction Diageo plc is a worldwide corporation specializing in producing and distributing alcoholic beverages, with its headquarters located in London, England. This firm has been operating in areas where water is limited for the whole population, and its brewing, distilling, and other non-product activities need water as a crucial input...

Entropy and Information Gain in Decision Trees

Introduction Entropy and information gain are essential parameters in big data analytics, and it is possible to implement these metrics in tree-structured models to optimize the frameworks. Decision Tree Overview The general concept of decision trees concerns information representation, classification, and regression in an illustrative format. There are different types...

The De Beers Company’s Financial Success

Introduction The diamond market is a relatively difficult field to operate in, which means that gaining a competitive advantage is challenging. Thus, it is certain that a corporation’s success in this domain is economically proficient in both micro and macroenvironment. De Beers is, indeed, the world’s largest diamond company specializing...

Walmart Company Mission Statement and Ad Analysis

Introduction Walmart is a supermarket chain in the United States and one of the world’s largest retailers. The company operates under several banners, including Walmart, Sam’s Club, and Asda. Walmart sells a variety of products, from groceries to home items. At Walmart, the philosophy is simple: to save people’s money...

Caterpillar Inc.: Short-Term and Long-Term Goals

Caterpillar Inc., like other successful companies, resorts to making short and long-term goals to assure the necessary progress in its operations. The short-term mission of the company is expressed by dividing it into individual goals in areas such as operations and product management. The long-term goal of Caterpillar Inc. is...

Unilever and Bluewashing: Exploring Bluewashing Practices

Companies being irresponsible in their promise of caring for minorities, socially disadvantaged people, and the environment are becoming a global problem in the present day. Reading the article by Reckmann (2022), which Schooley contributed to, makes an impression that the authors’ arguments are valid. The article is well-structured, defining what...

Horizontal and Vertical Audits in Management

Introduction Different types of audits are capable of addressing the varying needs of an organization. In particular, horizontal and vertical audits exist to perform their unique types of analysis, capable of supporting a company in its growth and sustainable development. Vertical and horizontal analysis complement each other, allowing managers to...

Time Management: Mobile Application

Introduction It is important to note that a key part of one’s entrepreneurial competence involves an ability to properly spot and identify a critical problem or need, which requires addressing in a business-related fashion. The given problem identification and business venture proposition assessment will primarily focus on time management improvement...

The Very Public Downfall of American Icon Abercrombie & Fitch

Introduction Marketing is essential for business organizations and should be a well-formulated strategy in order to remain relevant in the market. Business organizations that implement reliable marketing strategies increase their ability to meet their customers’ needs and demands, thus, realizing more profits from their operations. On the other hand, business...

Leadership Theories, Principles, and Values

Leadership styles have been widely known and discussed in connection to politicians, artists, TV hosts and other managerial professions. However, few people think about their own potential in terms of leadership. This is partially due to the fact that not all people become leaders, organizational or spiritual, and still fewer...

Caterpillar Inc.’s Strategies and Goals

Caterpillar Inc.’s goals are directed to maintain its sustainability and profitable growth. The short-term goals for Caterpillar Inc. are water consumption, workplace injury rates, and by-product materials (Caterpillar, 2019). Its long-term goals comprise green emission intensity, energy intensity, and an increase in alternative energy source use (Caterpillar, 2019). As a...

Activity-Based Costing and Profit Planning for Managerial Accounting

Background Activity-Based Costing (ABC) is a useful accounting method that enables managers the collection, analysis, and evaluation of a business’s investment and expenditure habits. The aim of such activities is to streamline production processes and reduce costs (Syreyshchikova et al., 2021). Specifically, ABC saves the company’s resources such as time...

The Nestlé Firm’s Market Share and Profitability

Executive Summary Considering the company’s success in the market, Nestlé continues to encounter internal and external hurdles that it must conquer to achieve its objectives. However, market dynamism made Nestlé company accept change and develop products appropriate for its clients while sustaining the standards of its basic brand variety (Singh...

Caterpillar Inc.’s Strategic Management

Introduction Strategic management is constantly planning, monitoring, analyzing, and assessing all requirements that a company requires to accomplish its goals and objectives. Organizations will have to reevaluate their success methods regularly due to changes in the business environment. The strategy implementation process aids businesses in taking stock of their current...

Turkey’s Remuneration System Analysis

Turkish legislation intensively incorporates various international conventions’ norms into its legislation on wages. The International Labour Organization Convention No. 95 “On the Protection of Wages” of 1949, the International Covenant on Economic, Social and Cultural Rights of 1966, is no exception. In particular, Article 55 of the Turkish Constitution states...

Importance of Business Scaling

The possibility of scaling a business is an influential aspect that entrepreneurs starting to develop their idea need to consider. A scalable company assumes the opportunity in which an increase in invested resources leads to a significant increase in output and accelerates the return on investment (Lund & Nielsen, 2018)....

Freshippo Company’s Innovation and Technology-Driven Business Model

Problem/ Solution Statement There is competition among Freshippo, unattended convenience stores and unattended shelves and the Amazon Go, the technology-driven new retailers in the new retail industry. The retailers had appeared in Chinese and U.S markets where they could do their businesses. An innovative initiative like ‘Daily Fresh’ and Hexioama...

Monte Carlo Simulation Method Discussion

Sometimes business people may face various types of problems in the course of their business. One of these problems may be deciding on the duration of the project and the likelihood that it will be completed and completed. In addition, the Monte Carlo simulation method allows to solve many other...

Global Warming and Business Ethics

Introduction Global warming is an environmental issue that has become a concern of every business. Environmental degradation and the use of chemicals that produce ozone gases contribute to global warming. Corporations produce everything that human beings consume and greatly contribute to global warming. Energy companies are the greatest contributors to...

Performance Analysis of Evergreen Marine UK Limited Company

Introduction Evergreen Marine (UK) Limited Company is a subsidiary corporation of the renowned Evergreen Group. The firm began its official operation in 1979 under the UK flag container having its headquarters located in London. It offers shipping, leisure, and aviation services across different destinations with approximately 600 employees. The report...

The Relationship Between Internal and External Customers

The article “Internal Customer in the Management of Sports and Recreation Company” by Widawska-Stanisz (2021) was published in the source called the Journal of Physical Education and Sport. In this work, the researcher seeks to find a relationship between the activity of sports sector employees who are internal customers with...

Performance and Ratio Analysis of Companies in the Automotive Industry

Amazon Company Performance Amazon is among the top online retailers as well as one of the highest-earning e-commerce aggregators with three hundred and eighty-six billion dollars in net sales. It also has approximately five hundred and seventy-eight billion dollars in digital online and physical gross merchandise volume in 2021. During...

Technologies in Restaurant Business

The restaurant business is one of the constantly developing areas, and in many directions at once. However, it should be noted that only recently cafes and canteens have begun to actively introduce innovative technologies in order to modernize their production. The most important impetus and event for this was the...

Personalization in the Airline Industry

Introduction A deeper understanding of the individual an organization is trying to reach is required for personalization and segmentation. It is the breadth and scope of that knowledge, as well as how it is put to use, that makes all the difference. Also known as one-to-one or individualized marketing, personalized...

Leadership and Change Portfolio: Ooredoo

Ooredoo, a Qatari multinational telecommunication company, was founded in 1987 as a telephone exchange company and is today one of the largest communication operators in the region, with operations spanning 16 countries. It offers its over 115 million customers mobile, digital, fiber, and broadband services. The company is publicly listed...

Telstra Corporation’s Risk Management

Executive Summary Risk management stands out as an integrated and proactive strategy that organizations implement to handle potential risks. Such process should be long-term in nature if positive outcomes and project goals are to be realized. Telstra Corporation operates in the Australian telecommunications industry whereby it provides a wide range...

Unethical Decision of Apple’s Irish Subsidiary Case

Introduction Ethical decision-making in business is a matter of active debate nowadays, given the multiplicity of different scandals and crises that arise within the economic environment. Managers, especially those belonging to decision-making teams, have to thoroughly think about many elements of their organization’s activity and surroundings, such as its reputation,...

The HubSpot Company’s Collaborative Culture

Introduction Collaboration occurs in almost every company, yet, not every company has a collaborative culture. A firm could be said to have such a philosophy if cooperation occurs there on a regular and purposeful basis. Teamwork determines the procedures of how individuals do their jobs every day and the attitudes...

Errors in Business Correspondence

Introduction At present, it is impossible to imagine the activities of an organization without business correspondence – a written form of communication. It is business correspondence that contributes to the establishment of strong partnerships and allows one to resolve various issues remotely. A well-written business letter testifies to the high...

Netflix’s Globalization in Brazil

Introduction The modern world has become more connected due to globalization and multinational dependence on areas that support socioeconomic development. The 21st century is largely credited with the unprecedented growth of globalization, particularly through global economic interaction, trade, and capital flaws (McGrath et al., 2022). Factors such as technology are...

Quantitative and Sampling Methods in Marketing Research

Definitions of Variables IVs The independent variables in this study are the age and employment status of the participants. The differences in the chosen age range are insignificant, and young people of all ages equally often use food delivery apps. In addition, employment status presumably has no effect on satisfaction...

BMW Case Study: The Market for Lobbying in New Zealand

The external environment of a particular company, such as the carmaker BMW, may include any outside factor that influences the day-to-day running of the business. External factors affecting BMW may be political, economic, technological, and social. External factors such as the environment and legal factors include trends (Anderson et al.,...

Startup Idea for Entertainment Industry in Nigeria

Business Idea A startup idea for a business in Nigeria is to set up training centers for animation, visual effects, directing and sound engineering, camera work, and other professions in the entertainment industry. The release of certified personnel in the entertainment industry is gaining momentum in the country. This business...

Australian Superyacht Industry’s Market Segmentation

Introduction Market segmentation has become an increasingly popular concept in the modern world because companies want to target narrower audiences to increase customer satisfaction. This term can be defined as determining one or several market elements and serving consumers interested in this product (Camilleri, 2018). Market segmentation requires identifying a...

Amazon and Whole Foods Merger

The process of combining or acquiring a company can significantly affect the business of an organization. Moreover, such changes also affect the market in which companies operate. Hence, one example of the acquisition of one company by another is the case of Amazon and Whole Foods. This merger gave several...

The Nokia Company’s Strategic Thinking Models

Nokia is a large global company that focuses on information technology, telecommunications, and electronic devices. The mill operation that eventually became Nokia Corporation was established in 1865 (Bhalodiya & Sagotia, 2018). Nokia emphasizes respect, accomplishment, renewal, and taking on new challenges as pillars of the company’s culture. These principles serve...

Organizational Behavior and Culture for Employees

Organizational climate may be used to assess how workers feel about rules, procedures, and culture and to ensure that they are in line with the company’s overarching vision, long-term goals, and plan. This is crucial to create a work environment in which people like and prosper. Because it influences the...

The Home Depot Firm’s Supply Chain Excellence

Introduction Home Depot, Inc. is the largest improvement retailer chain in North America and was founded in 1978 in Atlanta. Compared to other traditional retail stores that carry other items in addition to their primary product offering, Home Depot stores specialize only in home improvement products (Hughes, 2022). It operates...

4th Armored Brigade Combat Team Leadership

Introduction Inadequate leadership in 4th Armored Brigade Combat Team (ABCT) has compromised the safety of service members and created conditions that do not allow them to properly recuperate. Unable to receive help from the senior officer, lower-ranking officers have to deal with overstressed subordinates, dissatisfaction, and even unlawful behavior, whereas...

Mondavi’s Wine Company: Advantages and Challenges

Growing and selling wines in the USA have differed greatly from the practices adopted in the Old World. Stricter regulation of the industry as well as an accent on branding and marketing, allowed New World wine companies to compete favorably against the best wine companies of the Old World. Among...

The Canadian Moose Hat Company’s Marketing Plan

Products The Canadian Moose Hat Company has manufactured winter hats for almost a hundred years, especially for skiers and people who go camping or hiking during the cold winter. Most hats are designed and sold to men and women aged eighteen years and above, and men represent the highest sales....

Nauru Island Shipping Industry: Challenges

Executive Summary Countries and islands along the Pacific coast face numerous challenges in the shipping industry due to social, technological, climatic, and economic factors. Significant factors affecting the industry include capacity constraints, the smallness of the islands, economic instability, distance from large markets, and effects of climate change. This paper...

Sony Target Laptop Computers: Marketing Case Study

The case study focuses on the expansion of the Sony VAIO premium laptop brand into China and the challenges that the product manager Richard Lopez had with selecting which segments were most relevant for the market. VAIO laptops were created by Sony as another major successful line of consumer products...

Artificial Intelligence in Supply Chain Management

Introduction Background Industry 4.0, which refers to the fourth industrial revolution and also known as 4ILR, is a digital transformation in the field of manufacturing, production, and processing that emphasizes the need for the use of artificial intelligence (AI) when making decisions and undertaking specific actions. Information has become a...

Decision Efficiency and Effectiveness in Company

Introduction There are some metrics concerning decision-makers’ performance and decisions themselves: efficiency and effectiveness. As a rule, decision efficiency is defined by the number of resources consumed in a decision-making process. Such resources may include time, during which all advantages and disadvantages are considered, money, which decision-maker is paid for...

The United Parcel Service Firm’s Overview

Introduction The total process of controlling how resources are bought, maintained, and delivered to their eventual destination is logistics, and it is the main specialization of the shipping companies. United Parcel Service (UPS) is one of the biggest corporations in the United States delivery market, along with its main competitor,...

Amazon.com, Inc.: Digital Marketing Strategy

The Company Amazon.com, Inc. is the e-commerce company chosen for this digital marketing acquisition, conversion, and retention strategy analysis. Amazon.com, Inc. is a multinational e-commerce company currently operating in multiple industries by offering e-commerce, cloud computing, artificial intelligence (AI), and digital streaming services (“What We Do,” 2022). The rationale for...

Contemporary Leadership Practices at Apple

Introduction Effective leadership in any business organization guides followers to pursue their goals diligently, engage each other, and address most emerging challenges. Managers must establish a positive culture whereby workers can operate in teams and promote continuous innovation. Companies characterized by strong leadership practices find it easier to achieve their...

Importance of Brands and Branding for Business

The brand is what differentiates a good or service from others. Thus, branding is implemented to distinguish something that one company offers from the same products produced by other entities. Having a solid brand facilitates high consumer loyalty, hence, profit (Keller, 1991). Since the provider of the goods is recognized...

Colgate: The Brand Success History

The No. 1 toothpaste company on the Russian market, Colgate, has existed for more than two centuries. Now its net income for the quarter exceeds billions of dollars (Colgate-Palmolive, n.d.). The appearance of toothpaste on the market in history contributed to the first step toward the company’s global success. The...

Change Management at Zoom: Leadership in Organizational Change

The ongoing coronavirus disease of 2019 (COVID-19) pandemic has forced entrepreneurs and leaders of giant corporations to transform their business models. Most of the affected companies have applied different techniques and approaches to support organizational transformation. To remain relevant, maintain its profits, and meet the demands of its key stakeholders,...

The Battle for Union Rights at Amazon.com, Inc.

Amazon.com, Inc. is one of the largest businesses in the world, created by billionaire Jeff Bezos. The company is known for its innovative approach to retail stores, which gave it an outstanding competitive advantage. However, internal issues may eventually prevent the firm from growing if left unattended. Amazon workers have...

The Door-Step Online Reseller Pitch

This is a pitch about an online reselling business that focuses on providing clients with items and materials such as clothes and bags. Online Reselling Business The focus of the pitch is to present a business idea for my online reselling business. The name of the business is Door-step online...

PepsiCo vs. Coca-Cola in the South African Market

Strategic management of a brand and its portfolio is a complex multi-criteria process simultaneously aimed at the main goals of increasing revenue, recognition, reputation, and sustainability in business development. For this management, many different tools reflect its activities for consumers at different levels of perception (Hossain et al., 2020). PepsiCo...

Principle of Statistical Strategies in Business

Introduction Statistical principles are key in any organization as they help when making decisions. Businesses are able to compute, analyze and interpret data numerically relating to their performance. It is through data analysis that an organization can identify trends in their business performance hence making a rational decision on how...

How Conflict Influences Decision-Making

One of the last conflicts that occurred at work was a dispute with a colleague regarding the fact that I noticed how he did not fulfil a number of his duties. The conflict arose on this basis, which led to the fact that all employees had a minor deduction from...

Australia Domestic Airline’s Market Structure

The airline market in Australia has a monopolistic market structure. Monopolistic market structures are made up of a few enterprises that operate in a comparable market and provide similar but differentiated items to a large number of clients (Bertoletti & Etro, 2017). They set their prices depending on their market...

Amazon: Summary of the Company’s Products and Services

Amazon is one of the globe’s most influential corporations trading all categories of goods and services over the internet. The organization is known mainly for its online shop, but in pursuit of growth, the company has begun to dominate more than e-commerce (Arnett et al., 2018). Three years after its...

Effect of Big Data and Data Mining on Global Business

Data play an essential role in the present stage of the development of society and human activities. Therefore, the more global a business is, the more seriously it should treat extensive data management. In particular, this aspect affects the process of making informed and thoughtful decisions. Consequently, this scientific paper...

Starbucks’ Growth Prospects and its Current Challenges

Starbucks is the biggest coffee outlet in the world. The company was founded by Gordon Bowker, Zev Siegel, and Jerry Baldwin. Later on, Howard Schultz joined the company, and he took charge of the company’s marketing department. Under his leadership, Starbucks became the largest coffee retail outlet globally. Since 1987,...

Marketing of Recreational Therapy

Introduction Recreational therapy provides a wide range of beneficial effects on both the physical and emotional health of a patient (“How can recreational therapy benefit your health?” n.d.). This is especially relevant when the therapy is tailored to their own interests and requirements. Many therapeutic leisure programs promote a person’s...

What Is an Organization’s Culture?

In his lecture What is an Organization’s Culture, professor Christensen presented the views of a number of prominent researchers in organizational culture (Edgar Schein, Modesto Maidique) on the definition, genesis, and development of this concept. Based on Edgar Schein’s works, the lecturer defined organizational culture as a social unit “whose...

The United States Fashion Industry’s Overview

As a commodity of the contemporary era, the fashion industry is the third largest global enterprise after automobiles and technology (Pelikánová, 2021). Fashion is dedicated to the trade of manufacturing and making sales of clothes, and it incorporates manufacturing, design, distribution, retailing, marketing, and promotion. Further, the fashion industry encompasses...

Puma SE: Financial Management

Introduction Puma SE is a German corporation that manufactures casual and athletic apparel and footwear. With $6.8 billion in revenue and more than 16 thousand employees, the company is the third-largest sports brand worldwide (Puma, 2022). Significant challenges, such as the COVID-19 pandemic, and economic and environmental issues, enabled Puma...

Confusion of Leadership With Management

Introduction It is important to note that leadership is a unique, complex, and intricate subject, which requires a comprehensive understanding of both conceptual as well as practical frameworks. The central quote for the given assessment is the following: “understanding leadership in early childhood has been plagued by its confusion with...

The Ferrari Firm Attracting Potential Clients

In general, conversion funnels generate sales and help a company understand, visualize, and capture a customer’s journey from attention to taking the desired action, including conversion. For Ferrari, social media networks, such as Facebook, Instagram, Twitter, and YouTube, are used as a part of the company’s conversion funnel strategy to...

Success of Woolworths Holding Limited: Sustainability and Management

Introduction Woolworths Holdings Limited (WHL) has been in the retail services business for nearly a century: during that time, it has achieved strong profit results. The company uses corporate management strategies to meet its sustainability goals and grow as a business to reach them. WHL competently manages its supply chains,...

Starbucks Corporation’s Principles of Finance

Introduction Millions of people around the globe prefer consuming coffee products from Starbucks Corporation due to its delivery of high quality coffee products. The corporation offers the best coffee to over 80 countries worldwide and extends its services through over 33,830 stores worldwide. More than half of these stores are...

Importance of Business Communication and Management

The modern model of personnel management is impossible without a well-established process of effective communication. There is a radical quantitative and qualitative change in the information sphere, accompanied by a radical transformation of the economic, technical, socio-cultural, and managerial components of the communication processes of post-industrial society. Companies whose economic...

Ethical Communication in Comcast Corporation

Introduction Business ethics involves a set of ethical and moral beliefs that enlightens the conduct and undertakings of an organization and its workforce. Ethical standards and principles help to define a company’s goals and values that guide the day-to-day business activities. Organizations need to observe ethical conduct in business communication...

Amazon as One of the Best Well-Managed Companies in the World

Today, many public and private organizations demonstrate a high level of management and leadership, and Amazon is one of the best examples in the business field. Its founder, Jeff Bezos, has already proved himself an effective and mature leader who could achieve multiple goals and properly motivate many people with...

Importance of Company Performance Analysis

All companies have their own level of labor productivity. Changing this level over time shows performance dynamics. Under the influence of various factors, the dynamics can change in a positive or negative direction. However, there is no doubt that the development of production occurs with an increase in productivity (Martini...

Proposed Small-Scale Business Venture

Client Introduction Michael (not his real name) is a young man aged 27. His dream is to launch a digital business in the near future that will offer online services to the targeted customers. Michael is charismatic, has leadership competencies, and remains enthusiastic. He is self-driven, engages others, and has...

Stages of the Product Design Process

Abstract This research paper covers the definition, strategic effect, and stages of the product design process. This paper also discusses four steps of Vs. Model and the stages involved in their design and selection of product design process. Planning is the essential phase in designing any product. A series of...

Cola Wars: Strategies, Sales, Advertisement

Competition in the CSD market is fierce between the two Cola giants. The carbonated beverage market is an oligopoly, with only two key players on the standard board. Both companies pursue their policies through vertical product integration, non-price competition and distributions. Product pricing is also influenced by the geography of...

Apple and Samsung Firms’ Technology Innovation

Introduction The invention process is a complicated and time-consuming phenomenon. J. Tidd and J. Bessant (2009) propose this theory concerning the concept of innovation. It starts with an image that might be considered a vision by others. And then, can the tiresome method of continuous checking and error occur as...

Analysis of the Morrison Company

Introduction Based on the observations by Breen, the primary operational issue with Morrison Company was ineffectiveness and inefficiencies in production controls that resulted in supply shortages. Inefficiencies at the organization were attributed to deficiencies with the integrated circuits (ICs). The lengthy economic recessions had hindered chip manufacturers from upgrading their...

McKinsey Opioid Scandal: The Case Study

Case Facts McKinsey and Company, a leading consulting agency, has agreed to pay US$573 as a settlement for advising Purdue Pharma, a drug company, on how to “supercharge” opioid sales. The agreement to pay the settlement was reached after the management of the consultation firm agreed with attorney generals of...

The Shake Shack Firm’s Digital Marketing Audit

Executive Summary In this digital audit marketing report, I have applied the 7Cs framework to Shake Shack, an American chain of fast-food restaurants. I focused on revealing strengths and weaknesses in the following aspects: corporate culture, convenience, competition, communications and content, consistency, communication, and customer journey. I have examined Shake...

Kent Chemical Products (KCP) Organization: Challenges in International Management

Introduction Kent Chemical is a multinational company headquartered in Kent city in the U.S. state of Ohio. The company started as a producer of rubber and later shifted operations to producing plastic additives and chemicals (Bartlett & Winig, 2012). Due to the expansion of Kent’s overseas businesses, Kent’s operations shifted...

Microsoft Corporation: PEST and SWOT Analysis

Background Today, Microsoft Corporation is a world leader in software production, provision of services, and Internet technologies for personal computers and servers. Over the years, the company has experienced ups and downs but was able to overcome the crisis and keep the bar of the leader in the development of...

Analysis of the Caledonian Modular Limited

Modern methods of construction (MMC) is a competitive area of research that defines contemporary standards and techniques in the construction industry. Some of the relevant factors that obstruct the industry in the UK and the analyzed company (Caledonian Modular Limited) are digitalization, thorough observation of the trends, and application of...

Nike and Its Effects on Individual Self-Identity

Nike is a famous brand in the present world because millions of people throughout the globe wear its products. In addition to providing consumers with clothes and accessories, the brand also affects individual self-identity, and I can confirm it using a personal example. I can state that for me, Nike...

Aspects of Apple Inc. Analysis

Introduction Apple Inc. is an American technology company in Cupertino, California that designs and develops consumer electronics, software, and online services. In 1976, Steve Jobs and Steve Wozniak founded Apple in California (Kabir, 2021). It successfully ranks among the most expensive and most prominent corporations globally, but this is not...

Flywheel and Doom Loop Principles in Criminal Justice Organizations

The development process of any organization, both commercial and public, depends on management and the correct allocation of resources. However, contrary to popular belief, such breakthroughs do not happen overnight. Although from the outside, such changes may look like a revolution, from the inside, this process is carried out step-by-step,...

McDonald’s: How Strategic Choices Shape Fast Food Supremacy

Organizations utilize various strategies such as corporate and business level strategies to earn an above-average return and achieve strategic competitiveness. A strategy that is uniform with the realities and conditions of an organization’s internal and external environment integrates and allocates available competencies and resources to align them appropriately with opportunities...

Martha Stewart Living Omnimedia: Assessing Risks

Martha Stewart Living Omnimedia offers consumers a variety of products and services in publishing, Internet, broadcasting media platforms, and merchandising product lines. With a global multimedia reach of around 100 million a month, MSLO still does not have a significant online presence. The company’s main focus continues to be selling...

Resource-Based View and Competitive Positioning

The main contrast between the resource-based view and competitive positioning approaches is the ideologies behind the two. In a resource-based view, the usefulness of the available resources at the business’s disposal is critical in gaining its competitive advantage (Shibin et al., 2017). Therefore, when formulating a business strategy, the effectiveness...

McDonald’s Sustainability and Supply Chains

Ensuring business sustainability is a challenging task, especially for global companies that work with countries with different cultures and regulations. Some countries have incentives for companies to sort and recycle waste, while others do not have the resources to organize these processes. However, McDonald’s is committed to practicing sustainability packaging...

The Toms Shoes Firm’s Recovery Process

Possible Alternatives Toms Shoes, a shoe manufacturing company, is on the verge of bankruptcy and, therefore, has been bought out by creditors to avoid disappearance. It is necessary to find out why this situation occurred and what mistakes are observed in the policy and its motions. The cause of the...

The Business-Level Strategy of Starbucks

The Starbucks coffee shop chain is ubiquitous and one of the fastest-growing food and beverage companies. Starbucks was founded in 1971 by two passionate coffee lovers. It was planned to create a company to purchase coffee beans, roast them, and sell to other companies at the initial stage. Starbucks is...

The Better Beauty Company’s Management Issues

Control costs in Better Beauty primarily relate to the processes that the management is implementing to optimize operations and ensure higher profitability. Budgeting has identified several areas of the firm’s higher spending, such as capital equipment and renting costs. However, the research of the issue itself has been a source...

Offering Help in the Workplace

Organizational citizenship behavior has been increasingly popular and focuses on a person’s action that is not openly acknowledged by the existing reward approaches despite its promotion of successful operations in an organization. It embraces factors such as courtesy, painstakingness, voice, help-giving, and sportsmanship. Among the five aspects, help-giving, which entails...

Analysis of Costco Wholesale Company Ratio

Introduction It is important to note that the performance ratios of a company play a critical role in assessing and monitoring the overall validity of the organization as a business enterprise. The given analysis will primarily focus on evaluating the financial condition of Costco Wholesale Corporation on the basis of...

Servant Leadership: A Beautiful Day in the Neighborhood

Summary Mr. Rogers was the epitome of a servant leader, focusing on the growth and development of his community and nation. He demonstrated many core qualities of a servant leader, such as listening, empathy, awareness, and stewardship, encouraging others to do the same to improve their respective communities, workplaces, or...

The Under Armour Brand Management

Introduction Kevin Plank, a former University of Maryland football player, founded Under Armour in his basement. Under Armour manufactures athletic gear and accessories, recognized for its performance fabrics: equipment designed to drain moisture away from the body, regulate body temperature and improve comfort regardless of weather or activity level. Under...

Organizational Change Against Discrimination: The Case of Amazon

Introduction Organizational change can become a necessary process for any organization. As the company develops and enters the global market, it is bound to encounter specific events and requirements demanding that the current procedures are altered. In this regard, ascertaining the external factors influencing the corporation, possible barriers, the readiness...

COVID-19’s Impact on Workplaces

Introduction The impacts of the current COVID-19 pandemic on various aspects of life, including the labor market, are significant. Most areas have had to adapt to new conditions in which restrictions on social contacts are maintained. As a result, remote work has become one of the mechanisms to reduce the...

Characteristics of Effective Teams

Teams have been regarded as a major element in enabling institutions to improve business performance. They push individuals to innovate faster, exemplify higher productivity, see mistakes more quickly, and develop better solutions. However, some teams do not succeed in attaining the organizational objectives. Teams that succeed, as evidenced by the...

Automation of Accounting Systems: Employability of Welsh Graduates

Abstract This paper confirmed the high organizational transformability of accounting, but it did not prove the real problem of replacing human labor. The key emphasis of the study, unequivocally reflecting its brief essence, was recognizing the idea of a change in the role of the accountant over the past decades....

Product Life Cycle and Marketing Strategies

Introduction The modern market for goods and services is notably diverse. A particular management model is needed to properly control sales and increase the effectiveness of the marketing strategy. One of the fundamental points of this method is the product life cycle, which considers the different stages of the product’s...

Analysis of Ben & Jerry’s Company

Ben & Jerry’s has a reputation as a socially responsible company. They try to combine, at first glance, difficult compatible things: to prosper financially and take care of people. They do not describe themselves as a vast conglomerate, striving only to earn more and more money every year. They, first...

The Strategic Procurement Sourcing

Sourcing strategies in procurement involve connecting data collection, market research, spending Analysis, contracting, and negotiation. Even though the sourcing strategy’s main aim is to leverage a single, integrated system that enhances profitability, it is customized to meet the need of consumers. There are various current and upcoming trends in e-procurement...

Strategic (SWOT) Analysis: Advantages and Applications

I strictly adhere to the opinion that the SWOT analysis system can be applied in all areas. The media and automotive manufacturing will be no exception. According to Gurl (2017), SWOT is a tool used for strategic planning and strategic management in organizations, which consists of its own subsystems of...

Aspects of Zappos’ Corporate Culture

Zappos’ corporate culture is built on 10 core principles that are a priority for the company. The main principle of the company is to deliver WOW through service, which emphasizes the people and customer-centered approach. Additionally, the company strives to drive change, create a little weirdness and fun, be creative...

Foreign Market Entry of Electronic Food Delivery Service in Nigeria

Executive Summary This report outlines the marketing mix strategy for an online-based food delivery service in Nigeria. Similar products have gained extreme popularity in developed countries, and this tendency was further supported by the COVID-19 restrictions. Under these circumstances, the public has grown to acknowledge the unquestionable benefits and convenience...

Financial and Managerial Accounting

Management accounting is the task of the financial service of the enterprise: the financial manager or the financial director, but in many small and medium-sized companies, this function is assigned to the enterprise accountant. Financial accounting is regulated by documents and collects information necessary for the preparation of financial statements...

Addressing the Challenge of the Nokia Corporation: Strategic Collaboration

Introduction In the contemporary age, many organizations encounter serious challenges that affect their position in the global market. As such, the Nokia Corporation is suggested to have experienced a severe issue when promoting its 5G services in North America, failing to provide the residents of this region with the necessary...

Diamond Capacity Measuring and Supply Chain Management

The continuous flow process type model is the most commonly used model to measure the capacity of firms in diamond value chain stages. The model allows for examining how much service a firm can produce given its resources and the demand. This information is important for assessing a firm’s potential...

Merck’s Pharmaceutical Company Ethical Dillema

The scale of the ethical dilemma raised by Merck’s management and scientists is defined by two outcomes. The pharmaceutical company could either have invested money in an entirely economically unsound project, showing goodwill and corporate responsibility for the eighteen million patients from poor regions suffering from onchocerciasis. On the other...

Nigeria’s Oil and Gas Industry’s Prospects & Gains

Introduction Any country’s energy industry is impacted by an array of specific factors induced by the political environment, social and economic situation, as well as the geographical position, resource availability, and environmental issues. Alternatively, different economic sectors have their own particularities that predetermine their capabilities in a given market, opportunities...

Supply Chain and Its Future Challenges

Introduction A supply chain is a complete system that involves producing and delivering goods and services, starting from the initial stages of getting the raw materials from their sources to the final phases of providing the goods and services to the consumers. Factually, the supply chain encompasses all the aspects...

Octopus Energy’s Sociotechnical System Analysis

Mapping Sociotechnical System Note: Red boxes include people inside and outside of the organizational system, green boxes ­– related organizations, and blue boxes – technology. The systems map presented in Figure 1 shows the crucial elements within the company and the external elements that may affect its business processes. It...