Global history proves that social movements, technological innovations, and media, combined or separated, can create social change. Another thing that the historical discipline shows is that the process of bringing it in can be brutal or peaceful. The current century is comparatively calmer regarding social transformation and change, and social media’s contribution to it is massive. Moreover, I think that it is social media that is the tool that will help current groups fighting to improve the life of society to achieve their political, economic, humanistic, and civilizational goals. My idea is that contemporary social media is a digital place where people, media, cutting-edge technologies, and critical societal institutions intersect and meet one another. Therefore, slogans, public campaigns, and efforts affect all parties and have the most significant impact.
There are several explanatory and descriptive concepts developed in sociology, which scholars have formulated to understand the origin, nature, effect, and repercussion of social change. One of these is collective behavior, which describes the development cycle or levels of public movements, classifies their types, and explains their actions, such as, for example, the Occupy Wall Street protests. All the terms listed above interrelate and intersect within theoretical perspectives on social movements that serve as explanatory and predictive models for internal processes and external happenings with which these are involved or interact with. For example, from a conventional sociological viewpoint, Occupy Wall Street can be defined as a reform or protest public movement that emerged from the collective behavior of majority discontent and expanded globally through the technological innovation of social media. It has experienced all existential levels, and now it is considered as a declined one.