Introduction
The internet is making it possible for many organizations and businesses to communicate with their customers across the globe. In healthcare, the internet is revolutionizing how medical services are delivered to different clients (Bennett, 2013). Cultural diversity is a critical issue that must be taken seriously by many healthcare institutions. This essay gives a detailed analysis of Health eCareers’ website. The audit will examine how the organization’s website supports the concept of diversity. The company has a blog with articles focusing on several issues affecting the American health workforce.
Accessibility
The mission of Health eCareers is to connect more job seekers and employers in the United States. The company’s online platform makes it easier for Nurse Practitioners (NPs), non-clinical staff, and health professionals to get employment from some of the leading employers in the industry. This kind of mission shows clearly that the organization is committed to promoting diversity. This is the case because there is a direct link to diversity from the home page. The homepage has a photograph summarizing the company’s approach to diversity (Health eCareers, 2015). The individuals portrayed on the homepage represent the most appropriate face of the country’s healthcare system. The photograph addresses the question of diversity since the individuals appear to represent different racial groups in America.
A further search on the website reveals more articles on the issue of diversity. The organization has a blog aimed at addressing the major issues affecting more people in the healthcare sector. One of the blogs titled “Does Healthcare Have a Diversity Problem?” indicates how the number of minority groups in the healthcare sector remains extremely low. The article argues that the United States’ healthcare workforce fails to reflect the existing diversity (Health eCareers, 2015). The ultimate goal of the organization is to ensure more professionals from different backgrounds can join the industry.
This discussion shows clearly that Health eCareers is dedicated to the question of diversity. The website offers the best platform for different professionals, healthcare organizations, and providers to exchange ideas (Mannion, Brown, Beck, & Lunt, 2011). By so doing, the organization brings together more individuals from different backgrounds. The platform makes it easier for more practitioners to join the healthcare industry. Although the number of individuals from minority groups remains low, there is a need to empower and encourage more people to join the industry. This is the purpose of Health eCareers.
Usefulness
Organizations working directly with different stakeholders such as customers, employees, and suppliers (Mannion et al., 2011). The diversity information on Health eCareers’ website is relevant for job seekers, nursing institutions, and potential employers. To begin with, healthcare professionals looking for jobs will find it easier to get new opportunities. This approach brings together individuals from every minority group, gender, race, or age (Douglas et al., 2011). Employers can select and employ competent employees from different ethnic backgrounds. Members of the society can use the website to understand why the issue of diversity should be taken seriously.
Health eCareers use different platforms to bring potential employees and employers together. That being the case, the organization’s business model focuses on the concept of diversity as one of its core values. The model attracts people with specific skills in nursing or medical practice. Such skills make it possible for job seekers to attract the attention of many healthcare institutions and organizations. The company’s blogs address the question of diversity. This fact shows clearly that the diversity information presented on the website echoes the targeted core values. With the US’ population becoming diverse every day, Health eCareers promotes the best approaches towards attracting more caregivers from different backgrounds (Health eCareers, 2015). The ultimate goal is to ensure better health services are available to more American citizens.
Appropriateness
Primary Dimensions
Health eCareers use different photographs and graphic materials to support their position on diversity. The homepage photograph depicts individuals from different racial groups. The photograph also portrays individuals of different ages. Both genders are included in this photograph. The company uses this photograph to promote the idea of diversity in healthcare. The organization presents some of the photos obtained from its Instagram account. The photos feature individuals from different backgrounds and ages (Lehman, Fenza, & Hollinger-Smith, 2014). These graphic materials appeal to all potential job seekers and employers. The company promotes diversity by encouraging both males and females to look for jobs using its online platform. These photos show that people of all ages are encouraged to join the healthcare industry.
Perspectives
Potential Job Seeker/Employee
Although Health eCareers is not a direct employer, its website provides the best platform for job seekers to get jobs. That being the case, the jobseekers will realize that the firm focuses on the best strategies to promote diversity. Individuals from all backgrounds are allowed to avail of their credentials to different employers. The pictorials and photographs on the website encourage individuals from different genders, ethnic groups, and cultural backgrounds to use the platform. The content on Health eCareers’ website encourages more employees to apply for every available new position (Health eCareers, 2016). This fact explains why the company has managed to link thousands of potential employees with different employers.
Potential Customer
In this case, a potential customer will be the employer. The organization provides the best platform for many healthcare institutions to recruit individuals with specific credentials. The website attracts many individuals from diverse backgrounds. That being the case, a potential employer will be encouraged to recruit employees using this website. This is the case because diverse employees are encouraged to apply and connect with more employers in the country (Lehman et al., 2014). This situation explains why the organization continues to support the needs of more employers in the country’s healthcare industry.
Potential Subcontractor/Supplier
Subcontractors might use Health eCareers’ website to recruit different employees for their clients. That being the case, the subcontractor will agree that the organization is committed to diversity. The organization encourages different healthcare workers to work hard whenever providing competent care to individuals from diverse backgrounds (Lehman et al., 2014). The photographs and articles on the website focus on the best approaches to promote inclusiveness. The subcontractor will, therefore, use the website to avail or hire new employees.
Internal Management Issues
Many successful organizations recruit their managers and leaders from diverse backgrounds. Bennett (2013) argues that a diverse workforce attracts more clients and customers from different regions. By so doing, the targeted individuals deliver new skills that can improve the level of performance. The organization’s internal management structure is comprised of males and females. For example, the Sales Operations Manager is a woman named Cathy Talley (Health eCareers, 2016). The Senior Partner Relations Manager is a male named Jarod Collins (Health eCareers, 2016). Leadership at the firm is undertaken by individuals from different cultural backgrounds. This fact shows that the organization’s board represents people from different cultural, gender, age, and racial backgrounds. This approach to diversity shows clearly that Health eCareers treats diversity as a fundamental attribute towards delivering quality services to patients from all backgrounds.
Diversity Awards
Criteria and Selection Process
Health eCareers has become a reputable brand in the healthcare industry. The firm offers numerous opportunities to RNs and clinicians who want to get better jobs. A powerful rating system is used to gauge the effectiveness of different employers (Health eCareers, 2016). Job seekers use such ratings to identify the best employers. The company attracts more people from different backgrounds. However, the website does not include any awards.
Sponsoring Institution
Health eCareers’ business model engages individuals from different regions and backgrounds. The model focuses on the best approaches towards bringing together healthcare professionals and potential employers. The website encourages more professionals to interact and exchange ideas. This strategy can make it easier for them to get new jobs much faster. The jobs will be rewarding and capable of supporting their career objectives (Health eCareers, 2015). This technological platform has continued to support the diverse needs of more people. Health eCareers provide useful education and support to more job seekers. The strategy has continued to support the needs of many health institutions and professionals in the country.
Job Application
The targeted organization has specific managerial positions. A job applicant from a racial minority with the relevant qualifications will be expected to analyze the issues associated with the organization. Using this audit report, the individual can apply for the job because it supports the concept of diversity. An individual from a minority race will not be discriminated against because of his or her cultural background. That being the case, it would be appropriate for such an individual to apply for the job (Mannion et al., 2011). This is the case because the company supports the welfare of people from all backgrounds. Additionally, the individual can be connected with another potential employer in an attempt to achieve his or her career goals.
Conclusion
The above discussion indicates clearly that Health eCareers connect employees and employers from all parts of the country. This practice has made it easier for more registered nurses (RNs) and doctors to provide exemplary care to many clients in the country. The organization understands clearly that diversity is a contentious issue in the country. The healthcare sector is dominated by practitioners from specific racial groups. Despite such challenges, the organization uses its online platform to ensure more caregivers from diverse backgrounds join the profession. Different employers and healthcare institutions are supported whenever recruiting their workers. These efforts have created a culture of diversity thus making it easier for more people to look for new jobs in the healthcare industry. The future will be brighter if more institutions hire individuals without considering their cultural, religious, racial, or social backgrounds (Mannion et al., 2011). Women and men should be equipped with similar opportunities. Organizations in the medical industry should support similar views to empower more healthcare workers in the country.
References
Bennett, M. (2013). Basic concepts of intercultural communication: paradigms, principles, and practices. New York, NY: Intercultural Press.
Douglas, M., Pierce, J., Rosenkoetter, M., Pacquiao, D., Callister, L., Hattar-Pollara, M.,…Purnell, L. (2011). Standards of practice for culturally competent nursing care: 2011 update. Journal of Trans-cultural Nursing, 22(4), 317-333.
Health eCareers. (2015). Does healthcare have a diversity problem?
Health eCareers. (2016). Web.
Lehman, D., Fenza, P., & Hollinger-Smith, L. (2014). Diversity and cultural competency in health care settings. Mather Lifeways, 1(1), 1-25.
Mannion, R., Brown, S., Beck, M., & Lunt, N. (2011). Managing cultural diversity in healthcare partnerships: the case of LIFT. Journal of Health Organization and Management, 25(6), 645-667.