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Marketing Project of Sony Ex4D Pro

The company producing the cellphone is Sony, and the product name is Sony Ex4D Pro.

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Shape your experience. This slogan presumes that by using the new cellphone model Sony Ex4D Pro a customer can use its multifunctional interface for different activities.

Sony Ex4D Pro is an ultra-powerful smartphone from a prestigious brand. The device received a lightning-fast Qualcomm Snapdragon 888 processor. A set of advanced cameras works effectively even in low-light conditions. The possibilities of the gadget are huge – the wide-angle sensor now captures significantly more light. Working out the nuances is very accurate day and night. Portrait mode provides an artistic blur of the background, highlighting the most important. The build is made of glass in the front and aluminum in the back. The new flagship can withstand a dive of up to 2-3 meters for half an hour.

The size of a cellphone equals 4.4 inches (11 cm). It is very compact, yet its screen provides a full-fledged visual experience. The internal memory ranges from 64 to 512GB depending on the model. The phone allows for shooting 4K videos and 12MP photos, which ensures high-quality digital material. There is a magnet installed in the back under the lid, which allows for fast wireless charging. Additionally, there are two sim-card lots on the left side of the device. Finally, the smartphone weighs 172g and is based on the Android 11 platform.

The smartphone combines breakthrough capabilities with a modern design. Sony Ex4D Pro does not look or feel big at all. Despite the rather big screen, it fits perfectly in the palm of one’s hand, and one can carry it in the jeans pocket. The speed of the Sony Ex4D Pro is impeccable: the new processor does an excellent job with games, not to mention everyday tasks, and, more importantly, with image and video processing. Thanks to the new processor, the pictures, even on the younger models of Sony, turn out to be flawless. The camera system allows for shooting HDR video at a speed of 30 to 60 frames per second, depending on the version of the smartphone. Night mode is equipped with a LIDAR scanner; it can also be used to work with augmented reality.

The other advantage of the Sony Ex4D Pro is the protective coating of Corning Gorilla Glass Victus, as it protects the smartphone from damage (two times more reliable than its predecessors). In addition, the device can withstand underwater for half an hour (depth no more than 2 m), which makes the device unique among similar ones. Advanced facial recognition is another feature new to all Androids. Sony does not use fingerprint scanners in current models and relies entirely on Face ID facial recognition. The face identifier is arranged differently – it builds a three-dimensional map of the face due to the operation of several sensors at once. As a result, such a system is much safer, faster, and more accurate. Ultimately, the front camera has become endowed with almost the same functions as the main one. This allows one to take high-quality selfies regardless of the daylight.

Since the target segment is adults aged 18-34 who lead an active lifestyle, the product is likely to succeed because its design and functions correspond to the chosen audience’s interests. They are mostly travelers and freelancers who need a speedy smartphone. Therefore, the main branding strategy is to promote the device among influencers of the same age (Aggarwal, 2021). In general, Sony Ex4D Pro is an excellent option for Android fans since it includes a great variety of functions and provides a fantastic user experience.

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Aggarwal, C. (2021). Branding & AI: Leveraging technology to generate brand revenue. Business Expert Press.

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