Summary of the Proposal
Downtown Rideau is an epicenter of culture and cuisine in Ottawa. Numerous theatres, galleries, and museums are located here; thus, the area attracts many tourists. Moreover, fine dining restaurants, fast food establishments, pubs, and cafes propose all kinds of cuisine from different countries across the globe. Both art and culinary businesses make Downtown Rideau one of the most popular and attractive tourist destinations in Ottawa. Therefore, the business idea of a food Segway tour, which highlights various restaurants and unique culture, emerged. Two different tours will be offered, as one will target clients searching for entertainment and everyday food experience, and another will attract gastronomes desiring fine dining experiences. In general, an ideal tourist would be someone in the range of 20s to late 40s with disposable income. Food Segway Tours have an excellent potential to attract a multitude of individuals due to the particularly flourishing culture and culinary business in the Downtown Rideau area.
Introduction to Downtown Rideau Ottawa
The Downtown Rideau area is situated in the central part of Ottawa. It is located one block east of Parliament Hill and runs all the way down to the Rideau River (Downtown Rideau B.I.A, n.d). The population of Downtown Rideau reaches almost 2,500 people, including such minorities as Chinese people, South Asians, West Asians, Blacks, and Arabs, and the population density in the area is comparatively high (“Downtown Rideau, Ottawa, ON Employment,” n.d.). Its residents have an average age of about 34, are mostly married (54%), and usually do not have children at home (“Downtown Rideau, Ottawa, ON Employment,” n.d.). In general, Downtown Rideau is similar to most neighborhoods situated close to central parts of cities in Canada.
Furthermore, the residents of Downtown Rideau work in different industries; thus, their income level varies. Most of them have jobs connected with public administration, wholesale, retail services, education, health, and social services, while few are involved in the manufacturing and construction industries (“Downtown Rideau, Ottawa, ON Employment,” n.d.). Their occupations are mostly typical for people residing close to and in the center of a city. In addition, the median household income in Downtown Rideau is about $74,383, which is 2% lower than the national average (“Downtown Rideau, Ottawa, ON Employment,” n.d.). At the same time, most individuals are employed and enjoy their work and social life. Downtown Rideau offers numerous employment opportunities due to the intense concentration of businesses in the area. Moreover, in surrounding neighborhoods, innumerable enterprises are located with a multitude of various job offers.
Description of Downtown Rideau Ottawa
Downtown Rideau attracts travelers from all over the world, as numerous tourist destinations are found here. What is more, the particularly pleasant atmosphere of the area makes it different from its surrounding neighborhoods. It is noted that “the Rideau area is a shopping, culture, dining and entertainment destination, officially designated by the city as Ottawa’s Arts, Fashion and Theatre District” (“Downtown Rideau,” n.d.). Travelers who visit the neighborhood can enjoy various museums, galleries, and theatres, taste all kinds of cuisine, and walk through beautiful parks. Without any doubt, such a vibe encourages numerous individuals to relax and spend money enjoying different products and services. Food Segway tours will definitely attract many tourists in the Downtown Rideau area proposing them to experience excellent emotions while riding Segways and visiting restaurants, pubs, and cafes.
References
Downtown Rideau B.I.A. (n.d.). Locator [Map]. Web.
Downtown Rideau, Ottawa, ON Employment. (n.d.).
Downtown Rideau. (n.d.).