Technologies can be viewed as a dominating force in the modern world. Contemporary society benefits from the extensive use of diverse devices, software, and applications in different spheres of activity. They guarantee a significant increase in effectiveness, accuracy, and performance levels, along with the minimization of mistakes rate and effort needed to achieve a particular goal. For this reason, the further evolution of science and the emergence of new innovative solutions are inevitable, and they will remain the factor shaping the world. However, the wide variety of options introduce another dilemma for researchers and inventors. New technologies should be practical, safe, useful, and consider people’s needs and visions. Both discussed videos also recognize this fact and are united in the idea that science and progress should rest on current demands of society, and improved understanding of individuals’ needs should be the main factor fostering further evolution.
At first glance, Microsoft commercial might seem a funny video created to promote the company and improve its image. It shows Microsoft’s officials, Jerry and Bill, one of the wealthiest and most powerful people globally, are ready to live ordinary lives in a usual family to get a new experience (“Microsoft’s Second Commercial”). However, the short movie touches upon an important issue associated with modern technologies. In the end, the main heroes conclude that they have connected over a million people and plan to move forward. It can be considered the central idea of the commercial. Technology should be useful and practical, or they should be “perpetually connecting” to promote the further evolution of society (“Microsoft’s Second Commercial”). To achieve this purpose and add these features to applications and software, designers should closely cooperate with users, live their lives, and understand what is needed at the moment to succeed.
The second video has another format as it provides viewers with a summary of the latest achievements in various areas and plans for the future. It is expected that by 2050, the world will change significantly, and people will benefit from the use of drones, trains using hyperloop technology, artificial intelligence (AI), and virtual reality with exoskeletons (“The World in 2050: Future Technology”). It means that there are multiple options and directions that can be chosen to move forward and create a new digitalized environment. The video outlines the projects that are important for humanity at the moment and can help to solve problems that remain relevant. Technological progress should remain life-related and linked to reality. The colonization of Mars and Moon with the help of robots is vital for people’s inborn desire to discover the world, which means that the project should be given resources and attention to foster the further evolution of human thought.
In such a way, both videos are related to the sphere of technologies. Comparing them, it is possible to state that they offer various pieces of data and use different approaches to provide viewers with information. Being a funny commercial, the first video ironically shows how developers try to remain in touch with users and create practical applications. The second movie emphasizes the progress we have already achieved and outlines new horizons and place for new inventions. However, they both make people think about the critical role of technologies and how they change individuals’ representations and visions of the future.
Analyzing both videos, it is possible to conclude that they prove the thesis formulated above. Scientific progress and the development of technologies cannot be isolated from the current needs of people and their demands. In the commercial, Bill and Jerry live in a family to understand what they want and make their software closer to individuals. The second short movie outlines projects that can radically change people’s lives in a comparatively short term and make it more convenient. For this reason, it is possible to state that science is a game-changing element of the modern world which has the potential to alter all processes and provide communities with multiple benefits to make the quality of their lives better. However, it is fundamental to avoid excessive theorizing and stepping away from the exiting people’s needs and problems. Technologies should help to resolve existing issues and create the basis for new achievements.
Altogether, the compared videos are both linked to the same sphere. They show that technologies are omnipresent and enter every house. People use them every day and enjoy a better quality of life guaranteed by devices or software designed by various companies. At the same time, the movies outline the major goal of technologies, which is to connect people, help to resolve their nagging issues and fulfill their needs. For this reason, the further evolution of science should be aimed at the establishment of the environment with multiple opportunities for personal and professional development available for individuals globally. By 2050 the world can change radically, and it is possible to make it a better place to live by selecting appropriate ways to evolve and promoting innovative solutions that are needed at the moment.
Works Cited
“The World in 2050: Future Technology.” YouTube, Web.
“Microsoft’s Second Commercial with Jerry and Bill.” YouTube, Web.