Cathay Pacific Airways: Business Management

Background Information Cathay Pacific Airways is a world-leading airline carrier and is the flag carrier of Hong Kong. Although the airline’s main hub is at the Hong Kong International Airport, their head office is located on the 33rd Floor, One Pacific Place, 88 Queensway, Hong Kong (Cathay Pacific, 2011). Founded...

Resolving Workplace Conflict: Challenges and Strategies

Introduction An organization requires a workforce working to achieve its goals. The early organization was based on the classical organization theories which failed to capture the “human” aspect of the employees in the organization. An organization’s productivity overrode the employee wellness; the employee was therefore treated mechanically, as a machine...

Services Marketing: Service Encounter Diary

Encounter I had to use the services of this website because I needed to buy an airline ticket online. This organization appeared to me quite reliable and efficient. They helped me to make this reservation; however, a week later, they sent me an email and said that the airline company...

Organizational Behavior Terminology and Concepts

Definition of Terms and Concepts Organizational Culture Organizational culture can be defined as values and behaviors adapted by an organization. Organizational culture makes an organization to be unique in both the social and psychological environment. It is comprised of organization’s past as well as current assumptions including its values, philosophies...

Brand/Product Manager Role in Marketing: A Comprehensive Guide

My job of interest is a brand/product manager. This area lies in the field of marketing. This paper shall first describe the brand/product management and the role of a product/brand manager, before designing the program. Brand/product management is the hub of marketing. The brand/product manager is the focus of a...

Key Steps in Setting Initial Pricing and Channel Management

Explain At Least Four of the Seven Steps for Setting an Initial Price for a Product or Service Select the pricing objectives In choosing its pricing objectives, a company must first establish what it wants to achieve with a certain product offer. A company can pursue various objectives and they...

Bose Corporation Competing by Being Truly Different

Based on the business philosophies of Amar Bose, how do you think the Bose Corporation goes about analyzing its competition? The impetus for Bose Corporation came, not surprisingly, from a sub-par stereo that had been purchased by founder Amar Bose in 1956. The poor performance of the stereo and tough...

Factors Influencing the Success of Variable Pay Plans

For a variable pay plan to be successful, the following factors are important: Works Cited Aidt, Toke, and Tzannatos, Zafikirs. Unions and Collective Bargaining. Economic Effects in a Global Environment. Washington, D. C.: The World Bank, 2008. Print. ​Belcher, John. How to design & implement a results-oriented variable pay system. New...

Effective Business Strategy & Management Insights

What Is Strategy? Strategy according to this article is a way of planning on how a business venture will realize its projected growth in terms of profits. This according to the article includes maximizing service delivery to the customers at the minimum costs possible, reducing both production and operational costs...

Southwest Initial Strategy: Low Fares for Short-Haul Flights

Southwest Initial Strategy Southwest’s initial strategy was to avail low fares, especially low unrestricted fares, to business and leisure travels to allow them to fly between short-haul city pairs (departure and destination points) instead of having to drive the distance between the two cities as was previously the case. Southwest...

Walmart Company’s Ethical Issues

This essay sample focuses on ethical issues in Walmart. Here, you’ll find out what Walmart ethical issues are and how they relate to ethics in retail. Are Walmart Ethical Issues Different From Other Large Retailers? No; most of the ethical issues faced by Wal Mart are not different from those...

The Soft Drink Industry: the Coke and PepsiCo

Question 1: The high profitability of the soft drink industry is as a result of combined factors of high products’ demand and regional market monopolies. There are limited soft drink operators in the market, while the products themselves are complements of other foods and beverages. Low competitions and high market...

Importance of Equity in Compensation Practices Across Industries

Equity refers to fairness or using the same yardstick to ensure that two or more individuals are treated in the same manner. Equity is a fundamental theme in as far as compensation theory and practice are concerned. In compensation, equity involves ensuring that the worker’s remunerations are fair, according to...

Apple Company: Strategy and Problems Analysis

Historical Major Competitive Advantages for Apple Apple’s historical competitive advantages included: development of easy-to-use personal computers; innovative industrial design in the development of the computers such as the use of graphical user interface (GUI); technical elegance; development of superior software, and; employment of horizontal and vertical integration. Analysis of the...

Mission Analysis: An Operational Approach

Introduction A mission statement is a broad statement, which precisely states and defines what the organization wants to achieve. It defines the greater intent of the organization and it gives the overall goals of the firm that provide a sense of direction and guidance in decision making to managers at...

Implement Lean Strategies for Better Production

Introduction The purpose of this memo is to recommend the adoption of a lean manufacturing system at this company. As you are aware, many problems have affected our production process. These include: Late deliveries to customers, underutilization of machines and equipment, increased waiting time as products to be assembled have...

Sikorsky Aircraft: Innovations in Helicopter Manufacturing and Employee Care

The company covered in this blog is Sikorsky Aircraft. The company manufactures commercial and military helicopters. The company has its headquarters in Strafford Connecticut and has branches in other states like Texas, Florida, and Alabama. The company has a large number of employees. This makes effective communication within the organization...

Benefits of a Single Customer Service Center at RR Communications

List the advantages of a single customer service center for RR Communications Answer: Information technology has the potential to establish and coordinate a single customer service center in the company, which will take up the tasks that multiple customer service centers (Webster and Robins, 2006). Although this is quite difficult...

Sara Lee Corporation’s Strategy in 2011

Sara Lee’s corporate strategy Sara Lee changes its business strategies so that it can manage to align its operations with market demands. When the company was being formed, it acquired different industries so that it could increase its overall global market share. When this strategy became successful, the company began...

Human Resource Training and Managerial Involvement

Importance of training the Human Assets in an organization Employees in any organization’s structure are mandated to accomplish the organization’s goals through the formulation of policies and also working towards achieving objectives of the set policies. This aspect has changed the perspective of observing employees as part of the workforce....

Persuasion and Manipulation in Business Communication

What different persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, or an open-minded person? Why would your approach differ? Different audiences require different approaches to persuading them because they can express various attitudes to you, and they can assess your reliability in...

Competition in Video Game Consoles

Business Strategy Question 1 Critically analyze the resources and competencies that a company in the video game consoles industry needs to possess to achieve a competitive advantage. Discuss and justify your arguments. To gain a competitive advantage in the video game console segment, a company needs to adopt strategies that...

Professional Development for Strategic Managers

Executive summary This report contains an evaluation of personal skills alongside professional skills that every significant person requires to successfully manage leadership. It offers a step-by-step analysis of the pest practice principles, characteristics, and behaviors that allow individuals to effectively achieve good leadership. Effectiveness in leadership requires a proper plan...

Self-Assessment of Organisational Behaviour

Self-evaluation or self-assessment as it applies to organisational behaviour and practice is a very complex issue that varies from one company to another. Often, understanding the variable to use in evaluating a leader in an organisation is critical to various business entities. Based on the assumption that one applies to...

Formulating Anti-Discriminatory Workplace Culture in Three Steps

First, in an attempt to reduce prejudice, formulating and embracing a company’s culture of tolerance and well behaviour among the different workers could limit the extent to which prejudice is exercised. Restructuring the organisation to be in line with the community will reduce the way in which individual workers perpetuate...

Why Wal-Mart & Sears Can’t Create a Counterculture Image

Introduction Urban Outfitters is a company that targets diverse cultural groups around the globe and aims at offering them distinctive casual clothing, housewares as well as accessories. Psychological relation with the customers has facilitated the success of this company. As compared to other retailers, Urban Outfitters’ marketing strategy does not...

The Early Application of Value Management

Executive summary The Public-Private Partnership represented by SBE Innovations has the two-fold objective of ensuring a fair return on investment and enhancing community life. The benefits of applying Value Management early in the Project include a better grasp of the project objectives by the stakeholders, preservation of high-value functions, reduction...

Assessing Marks and Spencer’s Financial Performance (M&S 2011)

Executive summary The report will mainly dwell upon the financial ratios in order to assess the performance of Marks and Spencer (M&S 2011). Thereafter, the report will also highlight the weaknesses of the financial ratios when analyzing the financial performance of the business. Finally, the report will also provide an...

Value Management in Civic Center Projects

Executive summary The public-private partnership espoused by SBE innovations seeks to develop a civic center in the suburban to stimulate development and to enhance the local community. It will have both public and commercial facilities to provide different services to the community. The project has a great opportunity for benefitting...

Techniques for Motivating Employees: Strategies and Best Practices

What would you have done as an HR professional if you had to deal with similar situations Dr. Grant has dealt with? If I was in the same position that Dr. Grant was in and given the fact that I had the same human resource management knowledge that I have...

Risk Management in Healthcare Construction Projects

Introduction A risk is any occurrence that has the potential to alter the progress of a project significantly. A risk may be positive or negative. A positive risk results in desirable consequences for a project. On the other hand, a negative risk brings about some form of loss to the...

Moral and Ethical Leadership in an Organization

What is moral leadership and ethics? Moral leadership moves beyond a leader’s basic call of ensuring the performance of tasks. It seeks to define the ‘how’ of the process. Moral and ethical leadership is the expectation of a leader to offer direction to all followers regarding the acceptable conduct within...

Soliciting Competent Contractors for HindelburgeCement Plant

Introduction The process of soliciting a competent contractor must scrutinize available bidders to ensure the selection of the one who meets certain requirements. However, it is important to note that there is a particular order of merit in this consideration. For instance, normal criteria will take into account the technical...

Senior Management Teams’ Structure and Purpose

The senior management teams are composed of the executive members of an organization having the top-most rank in the organization. They have the role of leadership and management within the organization. The role of management is achieved when the team plans, organizes, directs, controls, and staffs all the resources of...

Strategies for Managing Employee’s Career Development

Overview As one of the senior managers in the supply chain department, my role at Interclean Company is very diverse. My main responsibility in Interclean is to oversee the acquisition of raw materials used in the manufacturing of products and the distribution of products across the markets. This includes recognizing...

Hand Held X5, X6, X7: Strategic Production Decisions for 2006

Introduction PDA Sim produces three products (Hand Held X5, Hand Held X6 and Hand Held X7) and desires to come up with a strategic decision about which product to be discontinued from production in the year 2006. The three products are at different stages in the market and an appropriate...

Mountain Bank’s Business Strategy

Introduction Profits of an organization mostly rely on a good business strategic plan. In the case of Mountain Bank, the profits have been declining as a result of the poor business strategic plan. The best step forward is to develop a new strategic plan which will enable the bank to...

Boost Sales Rep Morale with Diverse Payment Options

Effectiveness of the compensation system at Collegiate Promotions There should be other forms of payment in order to boost the morale of sales representatives and hence make them deliver and be more profitable to the Company. There is a big challenge for Collegiate Promotions in motivating the sales representative through...

Employee Selection at Outback Steakhouse

How the employee selection methods at Outback Steakhouse help the organization achieve a competitive advantage Competitive advantage is achieved through the optimization of the company’s internal and external environment. If a company manages to leverage its structure, it will be far easier for the company to remain relevant in its...

Utah Symphony and Opera’s Merger and Motivation

Theory of Motivation Used by Bill Bailey Bill Bailey is a chairman of the board at the opera; so, he can use one of the motivation theories to oppose or support the merger because he has sufficient power and authority to motivate other members of the board as well as...

Organizational Profits and Their Limits

Profits earned by an organization have a limit. The capital structure of an organization determines the profit levels which can be achieved. Profits are made when revenues exceed costs and there are many factors that determine the revenues as well as costs involved in trade (Boland, 2005). Over-exploitation of resources...

Quality Standards in Manufacturing and Service Industries

Similarities and differences in ISO 9000 in manufacturing and service industries In manufacturing, ISO 9000 is normally introduced into a highly structured environment. Normally, these are people who already understand the importance of having worksheets or information systems that they use in production. However, upon implementing the procedure, it is...

CSR vs. Profit Maximization: A Balanced Corporate Approach

Corporate Social Responsibility It has always been the general belief in the corporate world that managers “primarily have a duty to maximize shareholder returns” (Smith, 2003, p.85). But with the recent scandals that hogged news headlines such as Enron, WorldCom, and even factories in China that produce substandard products had...

Williams-Sonoma Inc.’s Online Strategies and Future

If Williams-Sonoma continues with its present strategies and objectives, where will it be in 5 years? With the strengthened supply chain operations that resulted from sourcing east coast functions of FY2007, Williams-Sonoma has the potential of emerging a leading company amongst its competitors in the next five years. This is...

Strategic Analysis and Planning for Dynamic Shots Company’s Market Position

SWOT Analysis “A SWOT analysis conducted in the process of developing a strategic plan constitutes a serious focus of a good plan” (Kotler, 2000). This analysis will critically identify the strengths, weaknesses, opportunities, and threats in our line of business. Core competencies The name Dynamic Shots is and will in...

Human Resources Function Managment and Coordination

Briefly describe the major features you would expect to find in an HR function which has adopted the ‘Ulrich model’ as the basis for its structure. Explain the thinking behind this approach to the organization of an HR function. In what types of organization do you think it works best...

The Impact of Autonomy on Ethical Conduct in Organizations

Ethics and supportive systems are critical within an organization. Autonomy is a potential stimulator of ethics in an organization. It refers to the extent to which workers are provided with the independence to plan on how to do their duties. Autonomy has been noted to motivate workers and usually increases...

Volkswagen Group’s Marketing Situation

Situation Analysis Introduction Volkswagen Indian subsidiary was founded in 2007 to assemble, manufacture, and distribute Volkswagen vehicles in the country (Datamonitor, 2011). The company offers a variety of vehicles including Volkswagen Passat, Audi, Skoda, Jetta, Touareg, Polo, Phaeton, and beetle. The company has been using a multi-brand strategy that has...

Digital Marketing Strategies in Hotel Chains

Introduction Hotels have a variety of guests and they specialize in offering services and amenities to multiple market segments such as individual, group and corporate customers, with an aim to meet the service expectations of their guests. A hotel derives its biggest competitive advantage from the reputation of its brand,...

Bovis Homes Group PLC: Leading UK Home Builder Since 1965

Company Profile Bovis Homes Group PLC (Bovis Homes) is a leading home construction company in the UK, which is located in New Ash Green, Kent. The company started its construction business in 1965 and achieved significant growth. Its stock symbol is BVS, which is listed in FTSE250 on London Stock...

Motivational Factors on Kazakhstan’s Top Managers

Abstract Motivating top managers and its effectiveness has been center of discussion in researches conducted in past and they have provided in-depth analysis of how to improve top managers’ motivation through utilizing their human resource systems. The importance of analyzing the value of human capital, specially the top management, cannot...

Facebook Platform and Business Model: Evolution and Growth

Facebook Platform and Business Model Facebook was founded by a Harvard undergraduate student the name Mark Zuckerberg. The Facebook platform was launched in May 2007 by a California-based company. This platform allowed third-party users to develop applications for the site and this convinced many observers of social networking that Facebook...

Key Strategies for Effective Project Management

Literature Review This paper examines literature articles intending to explore what has been researched in the area of organizational strategies. More light is shade on project management as a way of implementing organizational strategies. Organizational Strategies Simply defined a strategy is a calculated way of achieving a given objective or...

Hilton Hotels’ Information Technology Application

What are the problems associated with measuring the ROI on a CRM system? ROI is the acronym for return on investment, a measure of performance that helps in evaluating the efficiency of an investment singly in comparison with other investments. The enterprise-wide impact, the effect on revenue and costs, the...

HHP’s CEO Peter Leers Embraces Print on Demand Technology

Identification of the changed Business Book publishing industry is changing the concept of book printing based on the new market demand and the changes in the new business technology market. These changes aim at increasing the profits earned by the company through increased book distribution. It also takes into consideration...

Inter-Optics Expands into Asia with SOI Partnership

Lessons learned from the first stage of the project Inter-Optics plc is a company based in Northern Europe. It has been successful over the years in the production of contact eye lenses, spectacles, and in the manufacturing of other eye-care products. This company has found a good market for its...

Self-Appraisal in Managerial Skill Development and Future Planning

Analysis of My Strengths and Weaknesses While evaluating the strengths and weaknesses, specific reference has been made to subjective analysis of the level of skills. Nevertheless, answering the proposed questions implied a certain note of objectivity and, therefore, it was easy to define certain advantages and disadvantages in my knowledge...

Crafting a Professional Development Plan for Effective Strategic Management

Evaluating Future Perspectives and Defining Necessary Skills The main strategic goals and objectives of my organization consist of ensuring effective leadership and providing strategic managers with sufficient competence. In this respect, I believe that a strategic leader should be able to achieve consistency between the organizational goals and those established...

The Role of Commercial Banks in Promoting Corporate Social Responsibility in Saudi Arabia

Introduction Corporate social responsibility refers to the commitment towards changing the living standards of communities through discretionary business practices to enhance such improvements. It essentially encompasses the philanthropic model in a voluntary commitment (Baker, 2004). In other words, corporate social responsibility entails the social, economic and environmental considerations linked in...

Information Technology Outsourcing for UK Retailers

Introduction Introduction and background information For the past years, retailers in the world have undergone tremendous transformation because of the market forces that direct them to adapt new business environments evolving now and then. The most influential force to the retailers is the growing competition among retailers as well as...

Personal Customer Experience with Banking & Retail Companies

Introduction Customer experience defines the feelings and attitudes that consumers are likely to harbor regarding their interaction with the suppliers and providers in their world (De Chernatony & Cottam 2006). Obviously, businesses cannot avoid establishing some form of experience whenever they interact with customers, and this brings out the customer...

MINI Brand Marketing: Strategies for Success

Five Force Industry analysis Force Factors Impact Rivalry Other multinationals – Toyota Vitz, VolkswagenOwn Parent company BMW Very High Supplier bargaining power Exclusive features of MINI which are not available in other cars Very high Buyer bargaining power Availability of many similar modelsVarious discount dealing on cars similar to MINI...

Organization Behavior, Its History and Theories

Aspects of organization behavior Organizational behavior (OB) is the application of human actions to other elements of an organization including social system, structure, and technology. It also looks into the actions and attitudes that are exhibited by people within organizations. Furthermore, OB is the understanding of the individual, group behavior...

Future of Business in Christensen’s “The Innovator’s Dilemma”

The Dilemma of Investing in more Complicated Products There is a trend in all markets. The trend has been seen in companies moving upmarket toward more complicated products with higher prices; this is mainly due to the increasing demand to sustain the upcoming technologies that emerge due to the disruptive...

Risk Perception in British and Saudi Arabian Managers

Introduction Overview One of the most peculiar aspects of post-industrial living is the fact that, during the course of few recent decades, the pace of technological progress in the field of informational technologies, had attained a clearly defined exponential momentum. In its turn, this created objective preconditions for the growing...

James Hardie’s Asbestos Denial: Impact on Share Price

Identify and critically assess no more than three decisions made by James Hardie that you consider contributing to the company’s share price suffering badly (other than the decision to restructure and the decision in respect of the management of the media) The decisions that made James Hardie’s share price suffered...

Team Building and Leadership Styles

Leadership styles for different situations Autocratic leadership Under autocratic leadership, the leader has complete control over employees. Workers are not given a chance to express their views on pertinent issues affecting the organization (Biech 20). Most people dislike working under this type of leadership. As a result, a company or...

Starbucks as a Place Away from Home and Work

Starbucks aimed to establish a third place which according to Schultz (Starbucks’s C.E.O) is “a place away from home and work.” He developed a great customer service and an inviting aura for coffee lovers an experience that popularly goes by name “The Starbucks Experience.” The segmentation and targeting strategies employed...

Apple Inc. in the Retailing of Consumer Electronics

Today Apple takes one of the leading positions in the industry among such developed computer companies as Sony, ACER, Samsung, HP, Lenovo, ASUS, and some others which are popular with the customers of the United Kingdom (Harps 2002). This market is rather competitive and requires following the tendencies in the...

Strategies for Building Competitive Advantage: Asymmetries & Capabilities

Introduction Unique capabilities and popular brands are important in sustaining the competitive advantage of companies. However, they are not built through the process of imitation. Managers who portray a high degree of creativity use their organizational processes and design to identify, build on, and leverage their asymmetries, contacts, or assets....

Sumaiya’s Guide: Practicality of Job Termination Tactics

Introduction Sumaiya’s article attempts to give some easier avenues through which an individual can lose a job especially if there is a lack of satisfaction. He observes that employees who have tried other avenues to be terminated without success can take his advice. I disagree with his guidelines on how...

Analyze Silver Wheaton’s Mission and Vision Statements

Analyze Silver Wheaton’s (SLW) mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. In summary, Wheaton vision is to: Remain a leading silver company. Continue giving its...

Purchasing Manager: Job and Compensation Strategy

Job description The purchasing manager should have excellent planning and procurement ability with good skills in executing procurement activities and running a quality purchasing authority program. He should also be knowledgeable about the importance of the procuring authority buyer and the elementary procedures of the procurement method. He should be...

Analyzing Organizational Design: Structure, Culture, and Leadership

Introduction The modern-day organizational design is characterized by numerous complexities that determine the manner in which the organizations are run. Organizational factors such as organizational structure, culture, and the whole organizational theory set the parameters according to which the organization operates. Organizational design is concerned with the manner in which...

Supply Chain, Marketing Channels, and Logistics: Key Similarities and Differences

Similarities and differences among the concepts of the supply chain, marketing channels, and logistics Similarities: The three concepts are similar in the sense that they involve the movement of goods, information, or services from the point of production to the end consumer. The eventual result of the three concepts is...

Text Analytics: Management Science vs. Management Art

The use of text analytics is reflective of both management science and management art. However, it is more inclined to management science than management art. It is because the analytics software uses a variety of scientific facts which are stipulated to be able to work for every scenario in a...

Mission, Vision, and SMART Goals for New Business

Mission and vision statement for the new business The mission statement will be to represent and make student opinions and preferences known to local merchants and national chains while at the same time seek to gain funding from any market research firm within the area. The vision statement will be...

McDonald’s Fast-Food Restaurant’s Analysis

The following is a SWOT analysis of McDonald’s Fast-Food Restaurant. Strengths All fast-food chains based globally are profitable There is a decentralized system of operating which is connected Rigorous food safety standards and procedures Information with regards to nutrition is available on the food packaging Food products are of high...

Hair Services’ New Concept

Defining the concept (a retail business that is somewhat unique, that has an marketing edge over its competitors) The concept involves a retail hairdressing store that provides hair cuts by professionals. However, it is unique and a cut above the rest owing to the fact that it is also doubles...

Role of Unions in Performance Appraisals and Organizational Success

Is there still a need for Unions? Why? Why not? Operation of Unions has undergone a lot of transformation. Earlier, they operated as illegal organizations in the protection of the employee from exploitation through salary, wages, or remuneration. Later the law protected them, and therefore the history is a huge...

Manager’s Changing Environment and Ethical Duties

Ethical Dilemma 1 An affair with a married colleague A co-worker having an affair with a colleague is a problem. It is because it amounts to adultery, and it is unacceptable behavior in the view of the public. Taking the management perspective, it is a problem because it will most...

Effective Management of Organisational Change

Strategy and Change Effective management of organisational change requires embracement of requisite change strategies. Effective change strategy requires managers to establish various mechanisms for managing organisational scope in the context of organisational culture. For example, in this process, Graetz et al. (2001) recommend the necessity for an organisation to deploy...

Reducing Employee Absenteeism at USA Motors Company

Why the absenteeism plan will succeed Jack Parks, a benefits and services manager in the auto electronics division of USA Motors, proposed a plan on reducing the number of absenteeism in the company. This plan has a greater chance of succeeding because of the following reasons. The initial plan was...

Supervisor Performance Analysis: Marquita White and John Rualto’s Impact on Productivity

Marquita White, third shift floor supervisor The factors to consider reflecting the supervisor’s character A close look at Marquita White’s character shows an individual who is capable of good performance but it also shows an individual whose pride in past achievements is the main hindrance to good performance. Consideration of...

Decision-Making in the 1989 Hillsborough Disaster

Using the dichotomous typologies only, what types of decisions were the five critical decisions? The first decision was about having a “safety fence” to prevent ground invasion. Such a decision was based on an earlier event in 1985 where 39 Italian (Juventus) fans died when they were trying to escape...

Online Communities: Marketing on Amazon, WebMD, GM

Communities are areas online where consumers who share interests gather and interact. Several virtual areas function as a community through discussion lists, chat rooms, and message boards. The unique properties of online communities offer marketers several opportunities to reach their customers in ways that never existed before. Amazon website community...

Sustainability in Project Management: Enexis Case

Introduction It is a well-known fact that “protecting an organization’s capital base is a well-accepted business principle” (International Institute for Sustainable Development, 1992, p.6). This assertion is especially true when it comes to giant corporations with business operations that can affect millions of lives. However, there is now increasing pressure...

Internet Marketing Strategies for Consumer Recognition

Internet Marketers’ strategies to trigger consumer recognition of needs and evaluating alternatives Internet marketers have to generate a lot of enthusiasm among the majority of potential clients, especially the youth through creating interaction procedures where site viewers can discuss or comment on products. This interactive form of advertisement enhances the...

Management vs. Leadership: Balancing Demands with Ethical Approach

A Manager as an Effective Leader A manager is a person who plans, coordinate, budget, and staff of the organization. They plan the operations of the enterprise and supervise the employees. A manager concerns himself with the preparation of the budget. They match the resources in the company in the...

IBM Company’s Mission and History of Change

Look for a statement of mission IBM IBM is committed to becoming the leader in the invention and innovation of advanced information technologies such as software, microelectronics, computer systems, and storage systems. Microsoft Incorporation Microsoft is committed to helping individual and organizational customers attain their full potential. Ben &Jerry At...

Trends and Changes in Marketing Management

What is the most important market segment? The importance of a market segment to a business is determined by two variables namely, the attractiveness and the suitability of the segment. The segment is considered to be attractive if it has a high growth rate, low competition, and large size. It...

GM’s Online Marketing: Boosting Sales Through Interactivity

The General Motor site has processes involving interaction between potential clients and this assist marketer since the recommendations advertise and assist firms to grow their market boundaries. Advertisements of products on the site are an excellent strategy and link for enhancing sales since they have a close connection to vehicles,...

Apple Inc.’s Brand Equity on the Website

Branding issues are of extreme importance to manufacturers, traditional retailers, and customers. The growth of the internet has increased the importance of a strong brand name, especially due to trust and security issues. The brand name is used to differentiate products in both traditional and online retail situations. The Apple...

Daimler Company’s Smart Cars Marketing Strategy

Explain Daimler’s business strategy since 1998 for introducing the Smart Car into global international markets, including the United States The Daimler company strategy aims at the production of vehicles that set standards with regards to safety and the environment. The company also seeks to provide special service solutions for the...

Where to Buy American Flatbread in Indiana

What is American Flatbread? How does the Company produce and distribute its products? Where in Indiana can you purchase American Flatbread? What does the Company’s Mission Statement have to say about the core values of the business? American Flatbread is a company that believes in a return to the original...

Business Culture, Ethics, and International Trade

The role of culture Culture is a term with varied meanings depending on the person using it. It has been defined differently by different scholars. It is, however, generally defined as the set of values, goals practices, and the ways of a specific group of people or an organization. Different...

National Culture and Aesthetics in International Marketing

Why is it helpful for international business people to know that national culture has two components? Natural culture is made up of two components; the effects that symbols have on people’s imagination and creativity and how people classify different situations. International business people need to understand these components to know...

Global Expansion of Business and Political Factors

Political Issues When planning to expand internationally, the political issues to consider are at the micro-level and macro-level. These include an assessment of the political systems of each of the countries for investment, their political structures, and major political risk factors. Political issues are vital components in influencing company executives...

China: Economic Growth and Business Opportunities

Summary China is positioned in Southeast Asia and is surrounded by fourteen countries which include Vietnam, Burma, India, and Korea among others. China consists of huge expanses of plains, foothills, basins, plateaus, and mountains (Hsieh and Lu, 2004). Similarly, it has a higher population than the United States (About five...

Prices and Sales in Australia’s Mobile Market

Market development strategy In the modern contemporary telecommunication industry, several factors, both internal and external, influence companies in the industry when developing pricing strategies. The following are the external factors that influence pricing strategies adopted by companies in the telecommunication industry in Australia: The competition among the firms; as every...

Career Opportunity in the Accounting Industry

Introduction Knowledge about business-related courses was not clear to me and I had no intention of pursuing any business-related course. That was back in my early education days, even though my father managed a fairly large business firm in the region. It was not until my college studies when I...

Achieve Business Goals: Formulate Strategy and Measure Performance

Introduction Operation Strategy refers to the actions chosen, mandated option, and is stimulated by an organization within its operations functions to be able to meet the mission and objectives. A firm must make decisions that are in line with its strategy. The decisions must bind with the organization’s rules and...

Nature Foods Ltd. Embraces Sustainable Business Practices

Executive Summary This report lists recommendations as to how Nature Foods Ltd. might shift its business model to take advantage of consumers’ growing concern not only with the state of the environment and their ecological footprint but also consumers’ desire to buy locally produced products. In recent years consumers have...

Developing a Vision Statement: Key to Organizational Success

Knowing what your business is about will help you achieve success. Developing a vision statement for your organization will enable the employees, customers and you to be aware of why the organization is there and what it wants to achieve. Having a clear vision for the company will enable you...

Navigating Market Uncertainties: CEO Skills at Bay View Corporation

Introduction Current market trends are becoming complex and chaotic. This presents uncertainties to stakeholders over their investment in companies. It, therefore, requires effective managerial abilities and skills to manage big multinational companies such as Bay View Corporation. Moreover, the need for managerial skills has never been on the rise as...

Business Behavior in Changing World: Siemens Case

Critically apply Cyert and March’s analysis of organizational decision making to the Siemens case. Compare/contrast your finding with Brusson view According to Cyert and March, fundamental structure analyzes the process of decision making in the terms of the variables that influence the decision-making process; the goals of an organization, the...

Painfree: Why Consumers Should Buy the Product

The short reading under analysis contains one conclusion which is the response to the issue which is not explicitly in the text, but which can be extracted easily. The text also contains nine reasons which are aimed at convincing the consumer to buy the product. The conclusion of the text...

Small Business Administration and Management

Definition of Small Business A small business is any business that has less than 500 employees. Also, it is not a dominant player in that specific industry on a national basis. There are various areas of businesses that attract small businesses but the most notable ones are the retail, hotel,...

Diffusion of Innovation Theory and Its Application

Introduction Innovations help people to achieve better results in the areas of their personal and professional interests. Modern cars and mobile services are created to meet the increasing demands of the population concerning innovative decisions and their application to the practical area of use. The innovation-decision process as well as...

Company Email & Text Messaging Policy: Security and Privacy

Reminder of Key Company Policy on acceptable use of Email and text messaging I would like to begin by offering warm greetings to all employees of the company. It has come to my attention that many employees are not following the company policies about the use of email and text...

Leadership and Strategic Vision of Bay View Corporation’s CEO

Introduction Every organization is sustained by human resources. For instance, when a Chief Executive Officer (CEO) retires, he/she has to be replaced for continuity. In this regard, considerations are usually made to prepare potential candidates for that role. Moreover, since market trends have become increasingly unpredictable, it is important that...

Third-Party Logistics and Its Development

What are the different types of 3PL firms? Give examples Nowadays, the development of industry and economy leads to the blistering evolution of different means of transport. Moreover, a great number of different companies have the demand for various logistic services in order to guaranty their efficient functioning. With this...

HRM Challenges in Recruitment: Stephen Connor’s Case Study

Managers carefully conduct the recruitment and selection tasks by identifying the right people to fill posts that fall vacant at the place of work. An example in point occurred when Stephen Connor experienced a recruitment problem as an HRM of the New York investment banking firm where Peter worked as...

Enhancing Professional Growth Through Effective Supervision Techniques

Being a leader and manager requires an individual to possess important skills that will enable him or her to integrate quality improvement into the process of strategic planning. This is important for both the individual and the organization which the individual works for as this helps to promote quality and...

International Business Strategy: Problems and Operations

Introduction Business organizations often develop business strategies that define their mission, vision, objectives, and goals of the organizations; these strategies also include how firms will organize their activities to achieve their objectives and mission. To gain a competitive advantage, firms engage in strategic decision-making processes that define long-term activities and...

Freelancers’ Communication Scenarios with Problematic Customers

Problematic Customer Profiles #1: The “Next Time” Customer Freelance writers who operate their writing businesses encounter many different types of customers through their everyday business dealings and soon become adept at customer service in addition to writing. Eighty percent of the time, freelancers and their customers enjoy a smooth business...

First Impressions in Freelance Writing: Virtual World Tips

First impressions take many forms in freelance writing, particularly in the virtual world that most freelance writers inhabit. It is more than possible for all of a freelance writer’s professional engagements to take place online and on email; therefore, nine times out of ten, freelance writers do not ever have...

Finding Freelance Writing Jobs with Unconventional Methods

Unconventional Methods of Looking for Work Part One Successful freelance writers learn quickly how to become savvy marketers and self-promoters. However, finding work through conventional methods such as online searches do not always work as well as hoped. The main reason for this is competition; since online job searches are...

Refuse Collectors: Duties, Risks and Compensating Wages

Introduction Not all careers are desirable in the eyes of most graduates looking for a job. This is because of the risks involved in that particular job and the unpleasant working conditions that the worker is subjected to. Therefore, there should be a connection between the wage rate and those...

Internet Alters Traditional Distribution Channels: A Study

Introduction The internet has altered the traditional distribution channel. Where companies depended on catalogs to inform customers about products, they can now access them easily on websites. Purchases do not have to be made on site. Customers purchase and pay for merchandise online. Thereafter, the company organizes to deliver the...

Finding the Best Management Style: Logic vs. Hypothetical

The issue of what constitutes the best management style is extremely relevant. Organizations want to outperform their competitors and choose management styles that fit their organizational and market realities. It would be fair to say that there is no best management style. Only managers who are flexible in their decisions...

Celebrity Endorsement, Its Reasons and Factors

Factors considered when deciding which celebrity to use for product endorsement varies on how the celebrity will be used (Aaker & McLoughlin, 2010). For instance, the celebrities can be used as an added interest to a company’s advertising campaign, or as the central feature of the advertising campaign. The main...

Decision-Making and Strategic Marketing Choices

Information to use marketing tools and complete the analysis and decision-making Strategy in business is a fundamental and technical aspect of any organization. The success in achievement of a company’s objectives and goals heavily relies on the company’s ability to formulate maintain and sustain a viable business strategy. It therefore...

Unilever’s Leadership Strategy for Global Brand Management

External Environment and the Organization Unilever is one of the largest companies in the world and produces dozens of different products under numerous brands. As a result, this creates the necessity for developing a leadership strategy that enables the company to simultaneously control such brands over numerous international markets (The...

Leadership Skills, Techniques and Tools: An Interview

Good morning, could you tell please does your company need leaders and why does it need such people? Good morning, to begin with, I’d like to say that each company needs a leader as it helps the company to develop and grow. Considering our company, I want to say that...

Mitigating Foreign Currency Transaction Exposure

Abstract An international organization is obviously obliged to carry out transactions using foreign currency. Whenever settlements are made in foreign currency, transaction exposures cannot be eluded. When products denominated in foreign currency are sold or bought on credit terms, transaction exposures can easily arise. As a measure to minimize transaction...

Customer Management Strategies by Nestlé and L’Oréal

Nestle’s approach of embedding researchers into people’s homes compared to a more traditional focus group or interview-based research. What different insights are gained and why? Organizations need to understand what their customers need and the psychologies of the clients in order to succeed in their marketing strategies. Moreover, businesses need...

Our Town America: Selling a Family Company

Case Summary Michael Plummer Sr. founded Our Town America Company in the year 1972 in Florida. Michael Plummer Jr. took over the management of the company after the death of his father. The company had thirty employees. Although, Plummer had worked in the business with his father for nine years,...

Marketing Management Aspects and Questions

Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity Coherent society is characterized by great rivalry. To be successful a company or a person should be able to compete with the rest of the world. Especially topical this question is for...

Nestle’s Nespresso Brand’s Competitive Advantage

The competitive advantages of Nestle’s Nespresso brand? There are several competitive advantages that Nespresso has over other companies. This organization has a well-established brand that is recognizable to people living in different countries. There are other businesses that sell similar products but these companies are not as popular as Nespresso....

ASOS.com Company’s Success in Online Fashion Market

The success of ASOS.com Company is a result of its online advertising strategy. The internet offers a lot of potentials based on consumer trends. ASOS takes advantage of the fact that more people continue to rely on the internet to meet various needs. Some of the key elements in its...

Problem-Solving in Management: Techniques & Dynamics

Introduction The problem is defined as the gap between the current situation and the desired situation. The capacity to effectively solve problems is a key determinant of one’s ability to excel in the management of the group. The understanding of group dynamics forms the path to developing effective team management...

‘Ziegfeld’ by E. Mordden: A Book Summary and Review

Summary The book ‘Ziegfeld: The Man Who Invented Show Business’ is written by Ethan Mordden and is entirely about the inventor of the show business Mr. Florenz Ziegfeld. Ziegfeld transformed the unspectacular show industry into glamorous show business by the time he left the industry. He is widely known as...

Lego Company’s Successful Innovation Strategy

Why Lego Almost Went Bankrupt in 2003? Lego has been associated with core family values and constant innovation and development. However, in the early 2000s, the company almost went bankrupt due to its innovation strategy. In 2003, the company lost $300 million and the prognosis for the next year was...

Beautification Job Salaries in the United Kingdom

Introduction For ages now, beautification has held its position as being of prime importance to many people. At least every sane human being cares about how they look due to their concern for their image to the general public. By this, I mean that beautification is one of the things...

Hewlett-Packard Company in Local and Global Markets

Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...

Developing Effective Human Resource Strategies for Workforce Engagement

What are the main building blocks of the HR Strategy? The key building blocks of HR strategy are as follows, the decision devoted to those who are going to be involved in HR strategy building, business strategy definition, analysis of the context, the identification of the business needs, identification of...

US Army Wheeled Mechanic Department: Code of Conduct and Ethics

The Wheeled Mechanic Department of the United States Army’s code of conduct values integrity, commitment to excellence, and people. This code provides a framework and guidance about business culture as expected among employees, stakeholders, and senior management. The code forms a fundamental basis through which we undertake business enhancing the...

Aligning Human Resources and Business Strategy

Analyze how your organization ensure/can ensure that HR strategy is fully aligned with the business strategy Human resource management is vital for any organization that seeks to add value to its employees to ensure the growth of the business. Holbeche (1999) says that in the 21st-century business environment, HR has...

Muchestar Barbers: A Business Analysis Interview

Business Profile Uwe (2007) says that if you want to understand people and their worlds, then you should talk to them. I interviewed the owner of Manchester Barbers, a middle-sized business measuring 4 m by 6 m. The business started 3 years ago, much smaller by then (3 m by...

IBM Company’s Leadership and Innovation Management

Why do large established companies, like IBM, find it difficult to build successful and sustainable new businesses? Large companies like IBM find it difficult to build successful new businesses since they become skeptical concerning the idea of building and defining their strategic goals together with boundaries. This is because they...

Organisational Communication in the UK’s Restaurant Industry

Introduction The main purpose of this study is to analyse the degree to which different management styles influence the quality of organisational communication in the UK’s restaurant industry. This chapter discusses and develops the research methodology of the underlying study, including the research philosophy, research approach, research strategy, population and...

Small Store’s Manager and His Leadership Traits

Who is this leader, and why did you choose this person? The leader I selected for this shadowing project, Mr. Masood, is a manager at a Jewelry store named Peoples Jewellers. This establishment is a small store and so Mr. Masood is an all-rounded manager in charge of human resources,...

Nutmeg Enterprises’ Operations Management Analysis

Operations Strategy Model The operations strategy model defines how the various components of a business are integrated into achieving set goals. An operations strategy refers to the plan on how a business operates to realize its goals. Each business organization seeks to develop and adopt an operation strategy model that...

Great Wall Motors vs. Toyota: Competing in the Australian Market

Pricing objectives pursued by Great Wall Motors in the Australian market Great Wall Motors is a Chinese carmaker known for its expertise in the manufacture of SUVs and SAVs. The company has been doing well in China and other parts of the world due to their quality. Motor vehicles from...

AT&T Company’s Diversity at Workplace: A Managerial Interview

Abstract Workplace diversity is a fundamental feature that may either accelerate or impede the growth of a business entity. In the case of AT&T Company, workplace diversity is being exercised, especially at the point of recruitment. The following is an in-depth interview with a senior HR manager from AT&T. Interview...

Market Potential Indicator for Laptop Company

MPI Factors Seeing that the Market Potential Indicator (MPI) must provide a precise analysis of the opportunities that a certain market has for an average company, the need to incorporate not only basic economic factors but also the ones concerning the population of the market in question, the commercial infrastructure,...

Team Development & Human Capital Reporting: Article Analysis

Human capital reporting: Should it be industry-specific? Analysis In their paper, O’Donnell, Kramar, and Dyball discuss the importance of a more standardized method of human capital reporting in determining the investors’ decisions. In this case, human capital is viewed as the competencies, attitudes, abilities, qualities, and skills of an organization’s...

Laundromat Laundry’s Small Business Accounting

Introduction Laura’s Laundromat is a registered laundry business that is located at Czech Road, Yukon Oklahoma. The business has been in operation for the last 3 years. Due to its location, the business is able to serve its target market that includes low-income tenants and busy career home owners due...

Inventory Costs and Declining Profitability: Challenges for An Thai Coffee

Introduction Thai coffee is a registered coffee processing plant that is located in Vietnam. The company is specialized in the manufacture of roasted coffee, ground coffee, instant coffee, and 3 in 1 milk coffee (Farag 34). The company was established in 1996 and is located in Tieng Hoang and employs...