The present era is characterized by rapid technological changes and advancements. Globalization has made it possible for many companies and individuals to engage in continuous research and development (R&D). One of the current technological trends that have redefined human activities is the drone.
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Grant indicates that a trend is a powerful process usually driven by changing human needs and catalyzed by emerging technology (32). The drone trend is therefore expected to turn up as a series of uneven dots. This discussion gives a detailed analysis of the technology trend of drones.
How does this trend impact our industry and all of its parts?
DJI Company is one of the leading players in the drone technology industry. The industry will be required to focus on the changes experienced in the world of technology. The players in the industry will have to use drones for a wide range of functions, such as improving internal communication processes, taking photos, relaying information instantly, and monitoring logistical activities.
Drones will be used to support various processes, such as surveillance (Mercier-Laurent 23). Different parts of the industry will also be affected by the trend. For instance, every R&D department will be required to undertake numerous studies to identify new approaches through which the trend can be used to support human activities.
The technology trend is expected to present numerous legal concerns. The users of drones will be regulated and licensed. This means that the industry and all of its parts will be required to implement new strategies to ensure the trend is used effectively.
This discussion, therefore, encourages many companies in the industry to consider the drawbacks and advantages of the tech trend of the drone (Kreuzer 67). This knowledge will ensure the trend supports business performance while at the same time supporting the delivery of exemplary services and products to the targeted clients.
Who are the drivers of change in this trend? Which companies, leaders, founder, startups, researchers?
The new trend of the drone has been observed to change every day. This is the case because drones are being redesigned in such a way that they can complete a wide range of functions (Merrill 72). For example, microdrones capable of navigating through small or tiny spaces will be used within the next few years. Underwater drones, known as Autonomous Underwater Vehicles (AUVs), have also been designed (Grant 109). This trend is benefiting from the researches and studies being undertaken by different stakeholders.
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Corporations such as DIJ Drones are setting the trend for this technology. Research and development are undertaken by the firms in order to come up with innovative drones capable of completing complex roles. Aeronautic and engineering companies are also producing powerful drones for different missions.
Leaders and founders in different companies are sponsoring the production of superior drones (Lee 58). For example, the leaders of companies such as DARPA and Amazon have been supporting this new change.
The emergence of AUVs is attributable to the efforts of researchers at the Massachusetts Institute of Technology (MIT). Many researchers have been testing different technologies in an attempt to come up with superior drones. Startup companies have been using their skills, resources, and materials to drive this technology trend (Kreuzer, 92).
Government agencies will also be expected to dictate the production, use, and capability of drones in different parts of the world. These forces are expected to reshape the future of this trend. Rivalry companies in the industry will also be looking for ways to produce drones that can satisfy their customers’ emerging needs.
Will this trend creat new competitions for us?
DJI is one of the leading Chinese companies producing and marketing drones in countries such as the Netherlands, Japan, the United States, and Hong Kong. In order to remain competitive, the firm has been equipping its employees with the right tools, skills, and resources in order to innovate and produce superior products that resonate with the diverse needs of the global customer (Raska 19).
Although the firm is believed to be a pacesetter in the industry, it is undeniable that the trend will catalyze new competition. Technology is usually copied and embraced by new players very fast (Grant 28). This fact explains why the industry is expected to record an increasing number of new entrants. Many companies in the near future will be willing to recruit competent individuals and researchers capable of producing better drones.
The above discussion indicates clearly that microdrones and AUVs are currently being used in different parts of the world. This development shows conclusively that different competitors focusing on specific types of drones will emerge in the future. The industry will also record new innovations depending on the diverse expectations and needs of the targeted customer.
With the number of firms operating in the industry on the rise, the level of competition will increase and make it impossible for DIJ to achieve its business potential. The most important thing is for the company to be prepared against the projected competitions (Newman 106).
The firm can come up with powerful R&D strategies to produce drones capable of supporting its business model. Diversification in the sector will be required by companies that want to tackle the challenges arising from competition.
How does this trend help us think about innovation?
The drone is a small flying object capable of completing a wide range of activities, depending on the instructions provided by the operator. Experts in the industry believe strongly that this technology trend will take different shapes in the near future.
For instance, future drones are expected to be smaller and capable of supporting numerous human functions (Lee, 37). They will be expected to have powerful sensors and detection capabilities. Some will be able to fly autonomously, avoid technologies, and support evacuation missions. These features show clearly that human innovation is something that can change the way things are done.
Innovation and creativity are powerful forces that have “guided human beings to bring imagined ideas to life” (Merrill, 68). Borrowing numerous ideas from different fields such as engineering, aviation, and aerodynamics, the pioneers behind this kind of technology, have managed to produce powerful objects that continue to make life easier for mankind.
Since innovation is a continuous process, more stakeholders such as companies, researchers, and engineers will be examining how drones can be redesigned and guided in order to complete various tasks that could not have been done before.
The technology will be adapted for complex missions and roles in the future (Kreuzer 92). Although this kind of trend can be described as new, the irrefutable fact is that it has taken human innovation much higher. The global society should, therefore, promote and monitor every form of innovation in an attempt to support human welfare.
In conclusion, people should embrace the idea of innovation in order to make life easier for others (Završnik 89). Innovation is a powerful process that has reshaped the way people communicate, interact, learn, manufacture, and transport goods. The drone technology is expected to take new shapes in the future, redefine competition in the industry, and result in numerous human achievements.
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Grant, Robert. Contemporary Strategy Analysis: Texts and Cases. Wiley, 2014.
Kreuzer, Michael. Drones and the Future of Air Warfare: The Evolution of Remotely Piloted Aircraft. Routledge, 2016.
Lee, Kong-rae. Managing Convergence in Innovation: The New Paradigm of Technological Innovation. Taylor & Francis, 2016.
Mercier-Laurent, Eunika. The Innovation Biosphere: Planet and Brains in the Digital Era. Wiley, 2015.
Merrill, Peter. Innovation Never Stops: Innovation Generation. ASQ Quality Press, 2015.
Newman, Lauren. Drones. Cherry Lake Publishing, 2017.
Raska, Michael. Military Innovation in Small States: Creating a Reverse Asymmetry. Routledge, 2015.
Završnik, Ales. Drones and Unmanned Aerial Systems. Springer Shop, 2015.