Human Resource Planning: Reflective Statement

Effective HR planning is paramount for the development of organizations’ human capital. At the same time, as stated by Booth (n.d.a), “the success of many HR activities relies on effective collaboration” (para. 1). When performing a wide range of those activities, starting from the formulation of recruitment objectives and ending...

Veronica Vargas: Career Counseling

Introduction Career counseling, as a broad sphere of theoretical and practical frameworks aimed at helping clients make the right professional choices at different stages of their life span, deals with a variety of specific cases. In order to develop an effective intervention plan and solve the client’s problem, a counselor...

Five Model of Entrepreneurship: Hurdless and Recommendations

Introduction Launching a new company is a challenging task and requires careful consideration of the product features, positioning strategy, and development opportunities. John and Quincy want to establish a sustainable business that offers customers an environmentally friendly option of powering their homes. The five models of entrepreneurship outline a multidisciplinary...

Exploring the EFQM Excellence Model: The ADNOC Example

The European Foundation for Quality Management (EFQM) Excellence Model has been designed for offering a holistic view of an organization since it is used for determining how various processes within companies fit together and complement each other. It is widely used by organizations across the globe and is being updated...

Thriving in a Competitive Global Context: The Case of Sanofi

Macroenvironmental factors affect the performance of every business and require companies to alter their strategies in a way that allows overcoming external and internal risks and capture opportunities more effectively. It is valid to say that international pharmaceutical enterprises must strive even harder to adjust to environmental influences because the...

Marketing Strategies in Sport: New York Yankees Case Study

Introduction Marketing remains a central function in any organization that intends to remain successful in its sector and achieve every outlined goal. The presented case study explains how the New York Yankees have merged professional sports with appropriate business practices in an attempt to remain successful in the sports industry....

Simmons Case Study: Leading Change and Order

Abstract Organizational change remains a powerful process for transforming performance and addressing existing change. The appointment of Charlie Eitel as Simmons’ new CEO resulted in various changes that were aimed at making this company more profitable. The implemented strategy presented several strengths, such as completing a detailed survey and using...

Euro Disney: Strategic Human Resource Practices and Takeaways

Introduction Human resource (HR) management is an essential element of organizations’ strategic planning. Any company’s international HR department should take great care of analyzing the factors that can lead to the success or failure of opening a business in a particular region. Euro Disney, which opened in Paris, France in...

Operation Jawbreaker: Literature Review

Introduction The history of American military operations includes dozens of armed interventions that had different objectives and were aimed both at liberation goals and suppressing the aggression of opponents. In the history of the 21st century, the largest number of US force interventions has been recorded in the Middle East,...

The Link Between Business Structure, Size, Scale, and Aim

It is important to note that the business structure, size, and scale are in a direct relationship with a business aim because the leaders of companies determine their goals and strategies depending on their size and perspectives for growth. This tendency can be examined with reference to the example of...

Burger King Whopper vs. McDonald’s Big Mac

Introduction Unrestricted, continuous, fast food alternatives, Burger King and McDonald’s represent the leading chains across the globe. Researchers should seek to establish the company that has cheaper, better quality, and healthier options of the two (Soo et al. 2117). It is for this reason that this paper presents a comparison...

Walmart’s Strategic Aspiration: Mission, Vision, and Philosophy

Introduction As a large retail company, Walmart established its presence in the American market quite a while ago. The organization has been widely popular ever since, becoming global within a relatively short period (“Our history,” 2018). If exploring the history and philosophy of the organization, one has to admit that...

Integrated Marketing Campaign Stories: Subaru’s Short Video Commercials

Big corporations with well-designed brands, company mission, vision, and values integrate their priorities in captivating messages that they address to their target audience through marketing tools. An integrated marketing campaign (IMC) is a combined set of promotional messages distributed through various channels of communications so that brands can reach their...

Global and Multi-Domestic Marketing Approaches

Introduction In the contemporary world, marketing is used mainly to realise sustainable growth, to survive in the local market that is much threatened by global players and also to target international markets that have increased in influence. What is always a fundamental principle in the international market is for an...

Management Tools for Competitive Success in Australian Sugar Industry

Managers have the role of developing policies, strategies, and tools to enable their companies to attain corporate goals, objectives, vision, and vision. Strategic management is an approach adopted by effective leaders/managers to develop responsive and efficient strategies to make their organisations competitive and increase their sales revenue. The approach aims...

Personality Traits and Professional Performance

Literature Review Studies indicate that there is a strong relationship between emotional intelligence and occupational performance among individuals. Studies conducted among combat soldiers in the US indicated that high performers had more emotional intelligence than low performers, and thus were likely to be better performers at the workplace (Sala, Druskat...

Women and Glass Ceilings in the Hospitality Industry

Introduction Rationale for the study Significant progress has been made over the years to attain gender equality at the workplace. As a result of combined efforts between governments and nongovernmental organizations, the number of women in the employment sector has increased significantly. A research by the International Labor Organization further...

Zappos Company and Its Key Executives

Nick Swinmurn Swinmurn is currently the chairman of Zappos. He founded Zappos.com (an online shoe retailer) after being disappointed in his shoe search. (Anon. “Zappos.com, Inc. CEO & Executives” 2011). His responsibilities as the founder and the chairman include; Ensuring the company offers the best service in comparison with its...

Emirates Airline’s Contact Centre: Work Experience

Executive Summary This report documents my experience at EK Contact Centre in order to document the various things that I learned. It begins by noting that Emirate Airlines has six major contact centers. My experience was from the Dubai center which is a major center supporting thousands of customers per...

Demand and Supply of Healthcare Workforce in Oman

Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...

Self-Assessment of Organisational Behaviour

Self-evaluation or self-assessment as it applies to organisational behaviour and practice is a very complex issue that varies from one company to another. Often, understanding the variable to use in evaluating a leader in an organisation is critical to various business entities. Based on the assumption that one applies to...

Flight Centre’s External Change Factors: PEST Analysis

External forces for change of Flight Centre Flight Centre, an Australian travel agency, has experienced impressive market growth because of its effective management structure. The firm has taken advantage of the emerging technologies to expand its operations to Europe, North America, and parts of Africa. However, this has not been...

Kotler and Keller’s “Marketing Management” Fields

Market segment, Target Market, Position The major segmentation variables are – Geographic: Geographic segmentation indicates the division of the market into geographical units, for instance, countries, cities, suburban, urban, rural, or regions (Kotler & Keller, 2008). However, this approach is helpful when there are clear cultural differences in case of...

Human Resource Management and Service Delivery

Key recommendations and development plans Developing plans in HR is a sure way of achieving HRM objectives hence ensuring higher productivity among employees. Bratton and Gold (2007) assert that the development of HRM plans to attract, recruit utilize, develop and retain employees of the desired quality, and quantity for the...

JD Sports and Sports Direct Companies Financial Management

Introduction This paper is divided into two sections. The first part will focus on the financial analysis of two companies, JD Sports Fashion PLC and Sports Direct International PLC. Both are based in the UK but have a presence in other parts of the world and both trade in leisure...

Arabtec Company: Strategic Analysis of Business Performance

Executive Summary Strategic analysis entails research to explore the environment under which an organization operates. It is an effective method of testing the efficiency and effectiveness of an organization’s strategies. This paper discusses strategic analysis and its importance to organizations. A case study is done on Arabtec to apply the...

Food Truck Business’s SWOT Analysis

Are you looking for the food truck SWOT analysis? Look no more! This essay sample conducts SWOT analysis for food truck business. Here, you’ll find the strengths, weaknesses, opportunities, and threats. Market competition is getting stronger and stronger in the modern globalizing world. The companies grow larger, they try to...

Qatar and Emirates Airlines Marketing

Introduction Ever since the introduction of ‘open skies policy’, a policy that permits unrestricted flight of airlines across continents, the overall scale of competition has intensified. Besides the enactment of the policy, the airline industry has also experienced a shift in consumer dynamics. Presently, consumers have become concerned about the...

Emirates Airlines: Story of Success and Failure

Introduction Emirates Airlines is one of the largest airline companies in the world. Operating highly advanced Airbus A380 carriers as well as Boeing 777 models, it possesses the most modernized commercial air fleet in the world (Alcacer and Clayton). The total number of planes owned and operated by Emirates Airlines...

The Coca-Cola Company’s Diversity Information

The Coca-Cola Company is one of the brightest examples of cultural diversity, as this corporation works, operates, and signs contracts with people of various ethnic backgrounds. Perhaps, this factor remains one of the most important reasons for their success in the global market. Moreover, Coca-Cola always develops and supports the...

Jack Welch’s Leadership at General Electric

How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...

Nokia Corporation Strategic Management

Introduction This paper is aimed at examining strategic management in Nokia Corporation. In particular, it is necessary to determine whether this management function corresponds to the current needs of this company, and external or internal environment. One of the major tasks is to show Nokia’s strategies are formulated and implemented....

Mobile Commerce in Tourism and Hospitality Sector

Introduction The computer and the internet are two of the most vital innovations of the 20th century. These technological developments changed the manner in which communication took place and presented numerous opportunities for businesses. One novel technology that exploits the internet ability of mobile devices is mobile commerce (m-commerce). The...

TerraCog GPS Company’s Competition Issues and Management Solution

Case Summary Emma Robertson, the Executive VIP in TerraCog, faced a critical challenge in the process of the product launch. Hence, her company is losing a market competition as it has refused to update its product for a couple of years even though the competitors introduced their redesigns long ago....

Unilever Company’s Process and Location Strategy

A complete integration of the four business and location strategies by Unilever, a giant global corporation has seen it uniquely maintain a lead in the share of the market and a strong position against its competitors in the field of consumer goods and household favorites for many years. These strategies...

Google Company: Leadership and Motivation

Abstract At the heart of every competitive firm is an efficient organizational culture. This fact explains why many corporations have been focusing on organizational theory to create the best working environments that can support their business objectives. The practice has led to diverse organizational behaviors, leadership processes, and project management...

Global Supply Chain Advantages and Disadvantages

What is the role of technology in defining the pros and cons of global supply chain? Find the answer here! This essay analyzes the advantages and disadvantages of global supply chain management and explains why GCCs and GPNs are considered the main factors affecting a sustainable global supply chain. Keep...

Organizational Culture: Essay Sample for Free

Organizational Culture: Essay Introduction An organisation’s culture plays an integral role in influencing its success. Particularly, the corporate culture entails the values and behaviours that account for the uniqueness of the organisation’s psychological and social environment. The culture is founded on an array of shared features, including the rules, beliefs,...

EasyJet Airline: Strategic Management

Introduction Strategic management encompasses a group of continuous deeds and well-calculated practices that businesses deploy to organise and/or set their assets in line with the established goals. Actions in strategic management have t be in line with the organisation’s mission, vision, and values. Activities in the discourse change the static...

Flexibility in the Workplace

Introduction Flexibility in the workplace refers to a working schedule outside the normal working pattern that allows employers and the employees to organize suitable work arrangements about working conditions. The arrangements involve changes and variation of working hours, place of work, and finding an appropriate working means for the employee....

Richard Branson’s Leadership Style

Introduction Sir Richard Branson is one of the world’s most fascinating, triumphant, and enduring entrepreneurial business leaders of twenty first century. In the wake of uncertainty, global turmoil, and institutional volatility, his business model remains unshaken and forward marching. Evidence shows that Branson is a leader who knows where to...

Microsoft Company in the B2B Marketing Environment

The unique selling proportions for Microsoft are competitive pricing, compatible services, and high quality products. The company targets users of computer and mobile phones across the globe. The company uses multiple-product branding to reach these customers. The company’s products are technology-based and created through series of research to meet the...

Home Depot Company: Customer Service Information Systems

Introduction The contemporary business world values the incorporation of information systems to facilitate the realization of efficiency in the various business processes. Particularly, information systems integrate technology to improve the management of organizations in various aspects, including the racking of transactions and the facilitation of decision-making processes (Rainer, Cegielski, Splettstoesser-Hogeterp,...

Game Zone’s Business Model

Abstract The paper provides a discussion of start-up costs related to the Game Zone business. The answer to the question regarding sources of revenues and the profit model related to Game Zone is also presented in the paper. The possible success of the business is discussed with reference to the...

Kirloskar India Limited: Organizational Behaviour

Organizational behaviour refers to the study of how people interact within an organization. It is important to indicate that this study is applied with the aim to make business organizations more efficient. In this case, the chosen company is situated in India and is known as Kirloskar India Limited. This...

Marriott International Hotels’ Strategic Marketing

Current marketing communications practices of Marriott Marriott International, Inc. operates in the lodging industry and has numerous properties in more than 70 countries (Albee 2015). The lodging industry of the world is faced with numerous challenges that affect the profit margins of most of the players in this industry (Cai...

Galaxy Chocolate Product Launch in Canada

Introduction This paper provides the launch of galaxy chocolate launch in Canada. The launch comprises of a number of section including market research, a review of segmentation, targeting and positioning strategies, as well as an examination of international market. All these sections provide crucial information needed for the purpose of...

Good Leader and Bad Leader Comparison

Introduction Leadership is complex and has various definitions, qualities, concepts, and theories. As such, different leaders apply different leadership approaches and styles. A comprehensive yet precise definition of leadership portrays leadership as a multidimensional process of identifying goals, motivating others to act, and giving pertinent support to realize mutually agreed...

Marks & Spencer Company’s Management Style

Executive Summary The objective of the report is to describe the company profile of Marks & Spencer and to analyse the management style and the new organisational structure that led the company to success. The analysis of the case study also discusses the reasons why the change was introduced, as...

Aston Martin Company: Strategic Operations Performance

Introduction to the Company The company chosen for this strategic operations performance objective report is Aston Martin. Aston Martin Aston Martin Lagonda Limited, commonly referred to as Aston Martin, is a British private limited company specializing in the manufacturing of luxury sports cars and grand tourers (Aston Martin 2016). Established...

Caterpillar Company’s Information Systems Use

Abstract This paper will cover points identified with Caterpillar (CAT) Company, for example, how the association changed its methodologies and how they concur on basic choices from the past to current. The principal part of the report comprises of presentation of CAT Company as an organization; with a brief portrayal...

Business Re-Engineering Proposal of Saudi Arabia Company

Introduction BPR is defined as: “Reengineering is the fundamental rethinking and radical redesign of business processes to achieve dramatic improvements in critical, contemporary measures of performance, such as cost, quality, service, and speed,” (Hammer & Champy, 1993 as quoted in Jones, Noble, & Crowe, 1997). BPR is concerned with making...

Spotify and South Korean International Market

Introduction This paper focuses on Spotify as a music streaming company. The aim of the report is to recommend South Korea as an ideal international market for Spotify. The analysis below is based on macroeconomic factors. In addition, the strengths and weaknesses of the music streaming industry in South Korea...

Lego’s Growth and Globalization Challenges

The article “Unpacking Lego” explores the growth trajectory of a company (Lego) that has expanded to become the second-largest manufacturer of toys in the world. Also, it explores the current challenges that the management of the company is dealing with. Lego has grown into the second-best toy manufacturer over ten...

Somerset Furniture Company Transportation Management

The Somerset Furniture Company experiences significant problems with organizing the transportation of the prepared furniture from China to the United States in order to provide customers with the purchased pieces without any delays (Russell & Taylor, 2013). It is important to note that if the company completes all the required...

Franklin Equipment Ltd Company’s Operations Management

Franklin Equipment, Ltd. (FEL), a company specializing in producing machines for the sphere of construction, focused on expanding internationally. Project Abu Dhabi was planned to be the first project associated with entering the international market (Larson & Gray, 2014, p. 413). However, before starting the project, Carl Jobe, a facilitator...

Strategic Compensation as a Human Management Approach

Compensation policies are based on the choices made by the compensation managers in order to provide and maintain competitive advantage (Martocchio 161). The professionals base their compensation policies on the pay level policies of their choice and can choose from three of those. They are market lead, market lag, and...

Robert’s Coffee Shop Marketing Strategy

Introduction In the current competitive market, business success not only depended on consumer behavior, but also the number of competitors in the market. Businesses must continuously evaluate their products, prices, distributional channels and promotional activities to ascertain their strengths and weaknesses. Identification of the rivals, their moves and trends helps...

E-commerce and E-business

Introduction E-commerce is the use of internet platform to carry out business transactions. It entails digitalization of all business activities between an organization and its customers or clients. On the other hand, e-business refers to digitalization of transactions and processes within an organization. However, the two concepts have similarities owing...

Sustainable Solutions: Stakeholder Identification and Value Analysis

Enterprise Level Strategy Costco is a leading American wholesale corporation. It operates as a warehouse club that offers a variety of goods and services to its members. The organization’s mission is to offer high quality goods and services to its members on a continuous basis. To achieve this objective, the...

Digital Marketing Challenges and Optimization for Google Merchandise Store

Introduction Digital marketing requires precision in messages that need to be conveyed and statistics that are used as a basis for any corrections to the chosen strategy. Available data may overwhelm marketing managers, who consider irrelevant factors that adversely affect their decisions (Kingsnorth, 2019). Google Merchandise Store makes it possible...

McDonald’s and KFC Firms’ Business Processes

Introduction The video Business Processes gives an idea of the business processes involved in any large company. Among the examples of companies mentioned is McDonald’s, which understands the importance of efficient organization of these processes (Business processes, 2010, 00:02:30). KFC can be called a successful competitor of McDonald’s since they...

StockX Marketplace: Authenticity, Stakeholder Benefits, and Market Impact

Description StockX is an online marketplace that provides a podium for purchasing and retailing streetwear, authentic sneakers, designer handbags, and watches. The marketplace utilizes an exceptional system of bidding that is identical to a stock market for matching sellers and buyers while ensuring an authentication and pricing process that is...

Tesla’s Social Media Strategy for Brand Building and Engagement

Introduction Tesla, an American manufacturer of electric cars and sustainable energy, has developed into a global leader due to its cutting-edge technology and advertising tactics. The company was established in 2003 to accelerate the worldwide transition to renewable energy (Tesla, n.d.). Electric vehicles, solar panels, and energy storage alternatives are...

Tesla Inc.’s Ethical Challenges Analyzed Using Milton Friedman’s Framework

Executive Summary Tesla Inc. has become one of the most famous players in the electric car market in recent years and can truly be called the most popular at the moment. However, the company has recently come under scrutiny due to potentially unethical marketing actions. Tesla Inc. is accused of...

The Leadership Styles of Steve Jobs and Elon Musk

Introduction Modern leaders that will be compared are Steve Jobs, the founder and CEO of Apple, and Elon Musk, a leader at SpaceX, Tesla, and other companies. The rationale for this choice is determined by these people’s achievements in the business world. However, their leadership styles have multiple differences; therefore,...

Tonal Fitness: Home Gym with AI & Innovative Marketing

Introduction Tonal is one of the leading innovative firms in the fitness sector, offering home gym fitness devices and additional services. The company is gradually taking over the Canadian health and fitness market with an innovation-driven approach. Its marketing strategy captures demographic characteristics, innovative promotional channels, and a unique value...

Financial Analysis of Target Corporation: Stability and Growth Potential

Introduction Target Corporation is an example of a publicly traded company that specializes in retail. It is the seventh most significant retail corporation in the US among the companies with the most employees. There are several formats in which Target Corporation works, including the small-scale stores that are called TargetExpress...

Lyre’s Non-Alcoholic Beverages Targeting Health-Conscious Consumers

Introduction The strategic plan for managing Lyre’s Non-Alcoholic Beverages is at the center of this assignment. This organization has established a strong position in the soft drink market, but a plan is recommended to be implemented to increase competence (Lyre’s, 2020). The company must expand its marketing strategies to reach...

Analysis of the Walt Disney Company’s 2022 Annual Report: Financial Performance and Policies

Introduction The Walt Disney Company is a renowned multinational entertainment conglomerate with a diversified business portfolio spanning media networks, parks and experiences, consumer products, studio entertainment, and direct-to-consumer and international services. This essay delves into an in-depth analysis of The Walt Disney Company’s 2022 Annual Report, covering key aspects such...

Marriott’s Global Presence, AI Integration, and Competitive Edge in Singapore

Understanding Marriott’s Position Marriott is one of the largest hotel companies with a global presence in the world market. The main field of activity of the organization is the hotel business, in which the company covers all price categories, as it has hotels from a low-price category to a luxury...

Organic Food Delivery Business Plan: Pricing Models, Growth Strategies, Financial Insights

Introduction Organic food delivery services are becoming more popular as the desire for nutritious and environmentally friendly eating increases. However, to build a new natural food delivery service, Fit Small Business needs to have a well-designed business strategy to help sell its five products/services. With a well-designed business plan, entrepreneurs...

Customer Relationship Management at Southwest Airlines

Introduction The modern airline industry is a highly competitive business environment that requires maximum process optimization, efficient implementation of cutting-edge technologies, and new management and operational strategies. Southwest Airlines is among the companies that employ efficient modern techniques and technological solutions to enhance their public image and significantly increase client...

Scientific Management and Human Relations Management

The competitiveness of an organization ultimately depends on how well its management can apply various approaches to enhance the productivity of employees, who are considered the main assets of the company as they offer the skills and performance that are detrimental to success. Managing employees is among the crucial tasks...

Home Depot – A Deep Dive into Operations

Key Elements of a Learning Organization Elements Score Justification Inspiring and motivating people with a mission or purpose High The company implements various programs to maintain employee motivation. This is manifested in the fact that the company has a well-developed system of organizational culture (The Home Depot, 2022). Consequently, each...

Bias in Decision-Making: Advantages and Disadvantages

Managers’ cognitive biases can negatively affect their decision-making process leading to suboptimal results. They normally include confirmation, overconfidence, loss aversion, bandwagon, information availability, and anchoring biases, as well as prejudices towards others based on religion, ethnicity, gender, age, and group identity, to name a few. Although a person cannot avoid...

Bulgari Hotels Resorts and Radisson Blue Hotel SWOT Analysis

Radisson Blue is chain of hotels operating in more than 380 cities, belonging to the Radisson Hotels conglomerate. This chain exists since the 1960s, with the brand coming online in 2009, after a rebranding strategy was launched by the company (Sharma and Jaswal 2022). These hotels can be found in...

Strategic Management: Case Study Assignment

Numerous examples of products ahead of their time did not allow them to become famous. One of the innovations that failed was Microsoft SPOT Watch (Karella, 2020). Before the invention of Wi-Fi and Bluetooth, Microsoft decided to use FM to transmit various information to their watches. Microsoft called this technology...

The Tesla Firm’s External and Internal Environments

In this discussion, we will explore the external and internal environments at Tesla, Inc. Tesla’s five forces of competition, external threats, strengths, and weaknesses will be examined. Moreover, the mechanisms of how these factors have contributed to the company’s success and challenges will be desribed. The aim of this discussion...

Aspects of the Kurt Lewin’s Change Theory

Introduction Clinical practice improvement projects are important because they allow healthcare organizations to identify areas for improvement in their clinical practices. It helps to implement changes that can lead to better patient outcomes, increased satisfaction of patients, and more efficient and effective care delivery (Oliveira et al., 2018). Discussion Evidence...

The Boeing Strategic Plan Analysis

Introduction Boeing is an international aerospace and defense corporation with a rich tradition of innovation. It manufactures commercial planes, military aircraft, spacecraft, and satellites. Boeing offers engineering, maintenance & repair, logistics, and more services. The corporation has subsidiaries, joint ventures in many countries, and collaborations with other businesses and organizations....

Burger King Company: A Brief Review

Introduction Tracing its history back to 1954, Burger King has successfully developed its franchises throughout the United States and worldwide. One of the major American fast-food restaurants, it has 19,247 locations around the world as of 2021. The company’s reported revenue as of 2021 is $1.81 billion and increasing, partly...

The Starbucks Firm’s Value Proposition Marketing

Introduction An affiliation’s ability to compete in the marketplace assures its long-term prosperity. The generation and dissemination of value for the consumer are both influenced by a company’s economic position. This investigation concentrates on Starbucks and how it has been able to give its client’s value proposition for its product....

Communication Theories in Workplace Relationships

Interactions in the workplace are the typical expectations for conversations between individuals in various roles within a business or company. I have chosen this type of interaction because it involves face-to-face engagement; therefore, it is more productive than printed or audio-only exchanges. As such, during work operations, staff would recognize...

Hilton Hotels & Resorts’ Brand Management

Competitive Frame of Reference Target Market The primary emphasis of Hilton’s global segmentation strategy is on local preferences and location. Hilton employs the brand diversification approach to carefully classify the market in order to satisfy the differentiation requirements of various client groups throughout the globe (Zeng, 2021). By using the...

The UnitedHealth Group’s Business Strategy

Introduction An organization’s business strategy and its relationship with its internal and external environments play a major role in its success by guiding policy development and decision-making toward achieving goals. Thus, a business analysis assesses an institution’s corporate strategies to identify the need for change and design solutions that maximize...

Leadership Style and Its Impact on Employees: Case Study Analysis

Leadership style is an important aspect of any kind of business, company, or organization. It includes methods of management, motivation, cooperation, control, penalties, and other factors related to the management of employees. Leadership has a direct impact on the company’s profitability and work efficiency, as it affects the motivation of...

Servant Leadership in a Police Organization

Introduction Servant leadership is one of the popular leadership theories that can be applied in different organizations to increase their effectiveness, improve the general performance of employees, and enhance the relationships between leaders and their followers. This paper studies servant leadership, explicitly comparing and contrasting its traits with the major...

Supply Chain Design at Crayola

Dynamic sales volumes – involves meeting the needs of volatile sales volumes that can stem from customer demand or internal promotions (Kajewski, et al., 2015). ColorWonder and WashableDeluxe are both highly popular global products that also contain products from diverse supply chains in the company. When designing the supply chains...

Saudi Airlines’ Marketing Strategy Analysis

Introduction Saudi Arabian Airlines is a flagship airline, headquartered in Jeddah. The company is focused on passenger transportation, cargo transportation, and delivery of government delegations to meeting venues. The airline’s customers are wealthy customers who prefer high-quality flights. Tunisair, Kenya Airways, and Emirates SkyCargo are the company’s three main competitors....

Netflix’s Success and Its Most Important Factors

Introduction Netflix is a brilliant example of proper business management where everything is done correctly. The organization has consistently implemented intelligent, calculated decisions, from its marketing and content to its corporate strategy and product. Netflix has developed a deep grasp of its audience that few companies have because of the...

Vitro Sociedad Anonima and Corning Inc. Joint Venture

To maintain a competitive advantage, two companies focused on the production of glass-related items have established an alliance that was meant to benefit them both. In fact, Vitro Sociedad Anonima and Corning Inc. supposedly shared similar corporate values and business strategies, which implied that a great joint venture could be...

Walmart’s Failing Expansion in China

Walmart is among the largest retail companies in the world. Having conquered the market in the United States, the company has embarked on expanding into foreign environments. As a part of its expansion, Walmart joined the Chinese market in 1996. Existing business and human resource management practices were insufficient to...

Internal Influence on Walmart’s Corporate Strategy

Corporate strategy is a continuous process of establishing a business’s value, setting goals for profits and growth, and training employees to achieve them. It is different from business strategy in that it is concerned with cost leadership, differentiation, and focus approaches rather than just competing in a market. Product, personnel,...

Project Management: Analysis of the MoSCoW Method

Every organization has a hierarchy of purpose, which helps it determine the projects to prioritize. In addition, it helps organizations allocate resources adequately and guarantee they go where they are needed the most. Resources allocation is essential at the operational land strategic level because it determines the success or failure...

Developing an Expansion Plan for the LEGO Group in India

Introduction Expansion is the most fundamental element which constitutes growth and relativity to success. Its growth and expansionism strategy have mainly relied on innovation and creativity in its operation. As part of its expansion, it has adopted brand-related Innovation (Xiaohan, 2020). The LEGO Group has been on a soundtrack in...

The Animation and Cinematography Business in Nigeria

Introduction The Cinematography and Animation business has been flourishing in Nigeria. The business needs to be tracked effectively while the relevant information drawn to ensure that the film industry has developed with time. The reflective report under discussion will dwell on preliminaries on adopting effective business plan related to the...

Emotional Labor and Emotional Branding in Apple

Introduction Apple Inc. is a digital company focusing on mobile and digital product development, and its headquarters are in Cupertino, California (Malfona, 2018). The company involves a team of passionate and experienced mobile and web developers, designers, and product strategists who love to solve tough challenges and turn great ideas...

Satya Nadella’s and Ken Lay’s Leadership Styles

Effective leadership is the most important part of any organization’s success, and analysing strategies used by effective and ineffective leaders can help to understand what qualities contribute to it. Two leaders that will be discussed in this essay are Satya Nadella and Ken Lay. Nadella has been the CEO of...

Starbucks Corporation’s Approach to Equality

As one of the most renowned and fastest expanding businesses in the world, Starbucks was founded in Seattle in 1971. Starbucks began the twenty-first century to enhance shareholder value, increasing margins by strengthening its presence in established markets and raising the quality of employee benefits and working conditions. Starbucks is...

Twitter Organizational Structure

Twitter is called a microblog for its real-time social activity on its pages. Five hundred million social network fans visit the resource daily, making it an effective marketing platform for business and brand promotion. Besides the promotion of the brand, businessmen use the platform the search for operative information, research...

Google’s Monopoly in the Search Engine Industry

Introduction The internet search industry has experienced a rapid increase since its discovery. Search engines rank the highest among the most visited sites on the internet. The fact that they focus on providing relevant information from the internet to the consumers has significantly contributed to the success of such companies....

Activity-Based Costing and Profit Planning for Managerial Accounting

Background Activity-Based Costing (ABC) is a useful accounting method that enables managers the collection, analysis, and evaluation of a business’s investment and expenditure habits. The aim of such activities is to streamline production processes and reduce costs (Syreyshchikova et al., 2021). Specifically, ABC saves the company’s resources such as time...

Business Planning and Strategic Planning

Introduction For successful functioning, any company organizations need to establish a business plan. This allows the management to clearly follow the given actions and cover all the necessary aspects. Moreover, all corporations strive to organize a strategic plan and develop goals. It is important to understand that all companies should...

Company Offering Cinematology and Animation Courses in Nigeria

Background Most of the talented young people are looking for institutions that offer the best and most efficient services in teaching Cinematography and animation courses. Nigeria has several institutions where one can get vast exposure in the acting sector as well as learn various animation and cinematography techniques. Therefore, for...

Mary Teresa Barra’s Transformational Leadership

Introduction One of the key elements of organisational performance stems from the management’s ability to make correct decisions and lead the company in accordance with the outlined objectives. The case of Mary Teresa Barra, CEO of General Motors, is an interesting and informative example of how transformational leadership can result...

Marketing Strategy in Business

Importance of Marketing for a Business Marketing is an integral part of the business as it engages customers. Marketers have the task of studying the market – its trends and buyers’ needs. They create forecasts of a specific demand and how the business can satisfy it. As a result, companies...

Amazon and Whole Foods Merger

The process of combining or acquiring a company can significantly affect the business of an organization. Moreover, such changes also affect the market in which companies operate. Hence, one example of the acquisition of one company by another is the case of Amazon and Whole Foods. This merger gave several...

The Burger King Firm’s Relocation to Canada

Introduction In the context of a marketplace setting, most businesses nowadays, particularly multinational ones, are looking for better conditions outside their home countries. Their activities are spread throughout numerous countries to take advantage of the overseas markets. Many of the least favorable elements for a company’s long-term existence, such as...

DuPont Analysis of Apple Inc.

DuPont analysis is a commonly measure for the return on equity (ROE). The DuPont coefficient is a product of net profit margin, asset turnover ratio and equity multiplier (Jin, 2017). Net profit margin is the central measure of profitability which provides a percentage of revenues kept as net profit (Husain...

Different Generations in a Workplace

Nowadays, when the labor market has been restored from the lockdowns of COVID-19, more and more people are looking for jobs. Belonging to different generations, people have different values and expectations of a workplace which employers should necessarily consider to recruit talented workers. The millennials and z-generation are among the...

Analysis of Copperbelt Energy Corporation Plc.

Introduction Copperbelt Energy Corporation PLC (CEC) is an energy company that produces, transmits, distributes, and sells electricity. The company generates electricity from water, solar, gas, and heat sources and sends it through a network of transmission lines, high voltage substations, and control centers. We are also investing in infrastructure development...

Hilton Hotels’ Brand Management

Introduction Hilton Hotels represents a worldwide extending brand of hotels and resorts. The brand’s reach spans 119 countries and properties on six continents. Hilton Hotels was established by Conrad Hilton in May 1919. Currently, it stands as one of the biggest full-service brands in the hospitality business. Moreover, it is...

The Coca-Cola Company’s Organizational Development

Introduction The functioning of any company is a complex and continuous process depending on multiple factors. The degree to which they are considered and managed stipulates the firm’s success, ability to evolve and struggle against rivals. The top management must consider the industry’s current state, major competitors, and existing demand...

Amazon: Summary of the Company’s Products and Services

Amazon is one of the globe’s most influential corporations trading all categories of goods and services over the internet. The organization is known mainly for its online shop, but in pursuit of growth, the company has begun to dominate more than e-commerce (Arnett et al., 2018). Three years after its...

Flexible Working Schedules and Environments

One of the challenges for the HR department in the future will be the provision of flexible work arrangements. After the beginning of the pandemic, it has become clear that a hybrid workplace is key for organizations to ensure continued operations in the midst of challenges. Employees are now aware...

Amazon’s Marketing Audit: Strengths and Weaknesses, Marketing Objective

Background Amazon is one of the world’s most successful technology companies which uses artificial intelligence for practical eCommerce. Amazon was founded in July 1995 by Jeff Bezos in Washington DC (Sheth, 2021). The primary strategy Amazon uses is customer obsession which depends on Research and Development (R&D) to tailor its...

The Concept of Sustainable Leadership

Introduction Sustainability seems to be a buzzword everyone uses nowadays. Whenever I scroll my feed on whichever social media, I am reminded of how much of a grip this concept has on society today. Forbes, Wall Street Journal, The Atlantic, and other globally prominent publications educate a large sum of...

The Leadership Development Plan

Importance of a Leadership Development Plan A leadership development plan must be established to chart a new path to liberate society’s members. A leader is a selfless individual who strives to improve the desires of those under his or her control (Komives, Longerbeam, Owen, Mainella & Osteen, 2006). The vision...

Globalization and Human Resource Policies and Practices

Introduction Human resources processes and practices are essential to encourage well-being and progress and maintain the positive image of an enterprise. It is critical that human resources processes are implemented according to the generally accepted guidelines and measures (Tarique et al., 2016). When a company develops its processes in foreign...

International Marketing Strategies of Zalando and Asos

Introduction Zalando and ASOS are two interesting cases in terms of behaviors in emerging and developing markets, such as the UK and India. This essay will implement various theoretical concepts, including high- and low-context nations, distribution strategies, cultural adaptation, and Hofstede’s cultural dimensions framework, to analyze their strategies. The work’s...

Norrona Company’s International Marketing Plan

Introduction The current economic climate is characterized by stiff competition, which threatens the survival of many companies. Given that retail is a low-margin business, many companies consider entering the global market to improve profitability. Entering a new business market has always been disastrous but can also be rewarding in case...

The Siemens Company’s Bribery Scandal

Executive Summary Siemens has implemented anti-corruption measures, detailed standards and ethics, and stringent corporate norms. Prior to the bribery scandal, Siemens had a superb reputation. Bribes have long been accepted as a business norm at Siemens. When calculating the project’s cost, Siemens workers used a famous tax phrase that literally...

Addressing the Challenge of the Nokia Corporation: Strategic Collaboration

Introduction In the contemporary age, many organizations encounter serious challenges that affect their position in the global market. As such, the Nokia Corporation is suggested to have experienced a severe issue when promoting its 5G services in North America, failing to provide the residents of this region with the necessary...

Change Leadership Techniques: Change Management

Many of the change leadership models represent the ways for an organization to make the most painless transition, yet they take different factors into their focus. Lewin’s theory is one of the oldest, and it has only three steps: unfreeze, change, and refreeze an organization to implement change (Hughes, 2016)....

The Online Streaming Industry Analysis

Introduction The 21st century embodied technological progress that has encompassed most spheres of human activity. In the current age, new advancements are developed at a rapid pace and introduced across various spheres of work, leisure, and entertainment. Furthermore, this unprecedented level of progress leads to profound transformations of the industries....

Planning at McDonald’s: Information Resources Management

The profit planning system at McDonald’s comes down to turnover and guest count planning. Planning is an estimate of future turnover and guest count based on current trends and past data, such as seasonal events and programs that have been held in the past. It is very important to plan...

Business Ethics in Modern Realities

Business ethics is one of the essential components of working in a business environment. Due to its principles, ethical problems and moral issues that arise during work between people can be considered and resolved. Moreover, ethical value systems also support business performance (Ferrell et al., 2019). This course’s study has...

Pasta Amore Crisis Communication Plan

Introduction A crisis is any event or action that can negatively affect the reputation of a business or undermine the credibility of the market, customers, and partners. A crisis manifests itself precisely when we are not expecting it and are unprepared for it. It is for this reason that the...

PepsiCo Inc.’s Accounting Project

I would consider investing $10,000 in PepsiCo Inc. due to various reasons. The company has a high current ratio of 0.984. The ratio indicates that the company has a greater ability to meet its short-term obligations. The company can maximize its current assets to satisfy its short-term debts and payables....

The Differences between Leadership and Management

Running a successful, best-performing business implies possessing particular personal aptitudes and characteristics. Company executives might have leadership makings, management orientations to lead a company and its members into a top competitive position at a vast expanse of rival firms. These two performance components are indispensable parts of a business administration....

Dominant and Backup Leadership Styles

The Blake Mouton Managerial Grid is a leadership framework based on two behavioral pattern dimensions. The first dimension represents a concern for people that detects the leader’s number one priorities: employee satisfaction, motivation, and positive emotional well-being. The second dimension represents a concern for results, implying the leader’s emphasis on...

Aspects of Money Management

Introduction Managing money, personal, family, or invested in a business is significant work in every person’s life. In some cases, managing personal finances causes difficulties and subsequent stress, negatively affecting psychological and financial well-being. For this reason, money management skills are of critical importance. This paper includes a review of...

The Coca-Cola Company’s Cross-Cultural Management in the UAE

Assessment The Arab model of business management is molded by their national culture. For this reason, the Hofstede five-dimensional model is the most feasible cultural framework to use in evaluating a Coca-Cola company in the UAE. In Middle East countries, family is the basis of their social structure (Browaeys and...

The Impact of Quality Customer Service on Amazon’s Success

Introduction Amazon is one of the biggest and most profitable companies in the world, and it owes a substantial part of its success to its customer-centric approach. Since it was founded, the e-commerce giant has set an example across the retail industry on customer service excellence. Customer service plays a...

Taza Chocolate Firm’s Distribution, Pricing, and Marketing

Taza Chocolate Chocolate is one of the mainstays for American customers and comes in different forms. The country has numerous companies that make chocolate and its derived products with a broad range of stores vending such brands. Taza is one of the American-based enterprises that concentrate on the manufacture of...

Franklin D. Roosevelt’s Adaptable Mixed Leadership

Franklin D. Roosevelt is most often considered one of the greatest historic U.S. Presidents, not only having the unique privilege of serving more than two terms but guiding the country through the two biggest back-to-back crises of the century, The Great Depression and the World War II. The primary thesis...

Google’s Compensation and Benefits System

Companies have developed various ways of attracting and retaining skilled workers. Competition in business is inevitable, and companies have to create multiple approaches to increase their sales. Employee satisfaction is one of the strategies that improve productivity in companies. The majority of workers regard this as an essential aspect of...

Nine West: Target Market, Customer Profile

Target Market of Nine West An analysis of consumer behavior determines those customer market segments that can best be served by the firm. These segments are the target market. Target market can be defined as potential consumers to whom a product is marketed. Firms cannot meet all needs of all...

Honda: Logistics Management

Introduction Honda Motor Co., Ltd., hereafter referred to as Honda, is one of the leaders in the global automotive market operating in all continents. In 2019, the company produced 5,170,595 automobiles in its facilities that are located worldwide (Honda, 2020b). In 2020, the company had rather challenging times, as well...

Foresight, Insight, and Cross-Sight: Tesla’s Strategy

Nowadays, managers often misinterpret the true meaning of strategy. They define it as an instrument of identifying and targeting appealing markets to then find the most effective methods of maintaining lucrative positions of an advantage there. Unfortunately, protecting market positions cannot ensure the profitability and growth of an enterprise. Todd...

Workforce Diversity in the Modern Globalized World

Introduction In recent years, diversity in the workplace has become a considerable aspect in multiple business spheres and in the departments of human resources in particular. In defiance of all expectations, the attitude of various companies to the significance of a diverse workforce is substantively controversial. Some managers may regard...

Twitter’s Privacy Policy, Collection of the Guidelines

Twitter’s Privacy Policy is a collection of the guidelines that govern the collection, storage, and use of users’ personal information. When a person agrees to the terms of use while joining the service, they give the company their consent to collect and use that information. This also includes its transfer...

Candy Crush Saga App Business Model

The success of the Candy Crush Saga app business model can be attributed to the perfect combination of the identical components of fun and pain that fit in the short attention span of customers (Shanley). This bite-sized entertainment convinces users to pay for extra levels because of their psychological vulnerability...

Employee And Labor Relations

Introduction One of the most challenging and disconcerting decisions faced by employers and human resource (HR) managers in establishing a fair and equitable standard for promotion. Many public and private sector organizations are in a dilemma when creating union contract clauses because the HR managers may prefer merit or ability-based...

Important Qualities of Exceptional Employees

Employees are important components in every business since they facilitate the achievement of organizational goals. Companies hire employees who they believe can contribute significantly towards the accomplishment of their objectives. Workers tend to choose firms that offer competitive salaries and other benefits that ensure work and social life balance. While...

Toyota in Crisis: Denial and Mismanagement

Introduction At present, Toyota faces challenges caused by production globalization, market development, and increasing product complexity. In 2009 due to a pedal problem, Toyota recalled millions of automobiles because of unintentional acceleration and inability to manage the crisis. A quality problem for a brand that has been renowned for its...

Classical Organizational Theory

The main focus of the classical organizational theory is changing the management process to improve work performance. Different researchers attempted to create an effective system regarding three different aspects of management that can increase work efficiency. For instance, Henri Fayol was trying to construct a theory of classical management to...