11485 samples of this type
The catering business is a good way to make money for those who love to cook since catering is not always about making lunch for hundreds of guests. However, the sphere is quite competitive today because more and more people consider it profitable and reliable and are trying to create...
Elon Musk is one of the most notable entrepreneurs of the modern age who is advancing and promoting the adoption of many innovative technological solutions. Elon Musk is also the CEO of Tesla, one of the Fortune 500 companies which operate in the industry of car manufacturing. Elon Musk has...
Upbringing and environment can influence entrepreneurship, but this is not enough. Many people have good opportunities, but not all of them become great. In the case of Mark Zuckerberg, these factors had a positive impact since his parents could fully provide for his basic needs. Mark Zuckerberg grew up in...
Zipcar is a great example of how marketing and sales tactics can be adjusted depending on customers’ changing needs. The company used to stick to two pricing models, whereas now a client can choose among three options that are different in terms of subscription duration and car models. Due to...
Creating a strong workplace culture that will allow keeping organizational behavior in order and promote corporate values in decision-making practice is paramount for any company. However, when building the required set of values and introducing staff members to them, managers often face the challenge of balancing organizational culture with national...
The heuristic model is one technique that businesses can use to solve their planning and scheduling issues. It can be defined as an approach to problem-solving that utilizes “rules of thumb” to create a feasible and quick but not optimal solution to a problem and obtain fast results (Langley et...
EBay’s original business model vs. its current business model In fact, eBay initially began running its business model based on the pure auction principle. At that time, bringing such a process to the internet was an absolute novelty with its benefits and drawbacks. On the one hand, people have lost...
Introduction The business-level strategy is primarily aimed at identifying and implementing the company’s long-term competitive system. The creation of the business strategy requires the determination of well-defined arrangements and solutions regarding the working process. The corporate-level strategy remains at the top of the strategic pyramid and manages all interdependent fields,...
Running a successful, best-performing business implies possessing particular personal aptitudes and characteristics. Company executives might have leadership makings, management orientations to lead a company and its members into a top competitive position at a vast expanse of rival firms. These two performance components are indispensable parts of a business administration....
Integrated Marketing Communication (IMC) tools comprise a number of marketing instruments designed to ensure efficient and consistent communication with the target audience. The tools include advertising, sales promotions, public relations activities, social media, direct marketing, public relation, and sales campaigns (Juska 2017). According to Percy (2018, p. 4), marketing communications...
Introduction Saputo Inc. is a Canadian dairy company with a history of more than 60 years. Currently, Saputo not only in Canada but also in the USA, Argentina, the UK, and Australia (Saputo, 2017). The current paper examines the profitability of Saputos expansion into Germany, China, and South Africa from...
Introduction Amazon is one of the biggest and most profitable companies in the world, and it owes a substantial part of its success to its customer-centric approach. Since it was founded, the e-commerce giant has set an example across the retail industry on customer service excellence. Customer service plays a...
Background Global operations by commerce and industries that initially served within their local markets create the need to form promotional plan of supply chain management (SCM). The globalized operations increased the use of information system technology which boosted the construction of a self-proliferating and complex chains of supply (Clauson et...
Introduction Military training and experience are systematically known for creating highly efficient, cohesive, and resilient organizations which is the national military and its units. In the post-9/11 era of regional conflicts and short-term deployments in global anti-terrorism efforts, veterans often find themselves entering the labor force, with the experience often...
Introduction Background Adidas’ founder, Adi Dassler, became passionate about providing athletes with quality apparel to improve their performance. He made the first pair of shoes in 1920 but registered a company four years later in a small town in Germany known as Bavaria. In 1949, Adi Dassler registered a new...
Introduction Recently, there has been a sound discussion regarding Gillette’s new advertising campaign. A plethora of posts, opinions, and articles that define this campaign as an insignificant action within the scope of the company’s corporate social responsibility (CSR) appeared. Then, there is a visible issue with the firm’s strategic change....
Few topics in business invite as much controversy as social responsibility. Even though businesses are important for the functioning and prosperity of the economy, they also generate a substantial negative impact on society. Corporate social responsibility (CSR) is an idea that businesses are obliged to respect the ethical rules of...
Introduction Strategic information management is defined in the broad contexts as handling of information in an organization to provide value, maintain competitive advantage, and streamline core functions. Information management has become synonymous with strategic management especially in the current global village. Prosperous organizations capitalize on total quality management in all...
Introduction Honda Motor Co., Ltd., hereafter referred to as Honda, is one of the leaders in the global automotive market operating in all continents. In 2019, the company produced 5,170,595 automobiles in its facilities that are located worldwide (Honda, 2020b). In 2020, the company had rather challenging times, as well...
Nowadays, managers often misinterpret the true meaning of strategy. They define it as an instrument of identifying and targeting appealing markets to then find the most effective methods of maintaining lucrative positions of an advantage there. Unfortunately, protecting market positions cannot ensure the profitability and growth of an enterprise. Todd...
Introduction The digital business gained popularity due to its convenience and availability. For example, in 2017, approximately 40% of Internet users shopped online more than once (Ijaz & Rhee, 2018). The COVID-19 pandemic and the lockdown forced the global population to transition to an online mode, increasing consumers’ preference for...
Introduction The present report aims at analyzing the strategic position of Toyota in comparison with its competitors, such as General Motors, Volkswagen, and Ford Motor Company. The paper uses Porter’s Five Forces analysis, PESTLE framework, and benchmarking to evaluate Toyota’s strategic strengths and weaknesses. After, the report identifies three strategic...
Definition of Success Success is the creation of value – economic and social benefits and results to help individuals align with a set of values subscribed by the organization. Corporate success usually comes from a clear plan or strategy for carrying out a mission. But a process is not successful...
Introduction With the increasing profits of companies in the 20th century, the question about their potential contribution to society was raised. Corporate social responsibility (CSR) implies procedures and practices that are considered by companies to make a positive impact and achieve pro-social objectives. In terms of Carroll’s pyramid of CSR,...
Description of Venture’s Services Starting a retail and distribution consultancy business venture in the future is one of the most lucrative business ideas. A business venture is a legal, organizational, economic, and financial unit feature created by entrepreneurs to enhance their business operations (Kose, 2020). This venture will be appropriate...
It seems reasonable to state that all companies come to a period when their performance starts being insignificant. This may take place due to various reasons – starting from severe rivalry and ending with pressing governmental policies. However, there are a plethora of cases when the mentioned insignificant performance results...
Introduction A company can only be successful in the market if its operation is free from significant defects. That is why one can suppose that smooth internal processes indicate the effectiveness of a firm. It is necessary to analyze the performance to determine ways of how it is possible to...
The book Sneaker Wars by Barbara Smit presents an invaluable insight into the origins of the global sportswear brands Adidas and Puma and their impact on the sports industry. It provides an account of how the relations between two brothers Adi and Rudi Dassler shaped the competition between the two...
Executive Summary The proposed report focuses on the investigation of Vodafone company, the sphere where it operates, peculiarities of its functioning, resources, and strategies used to generate a competitive advantage, as well as the major challenges the company faces at the moment and how they can be resolved. Vodafone Group...
Introduction Project planning is the foundation of any project work success. Managers need to understand all the steps in the project planning process. There are several approaches to project planning but a few are universally acceptable as vital in project planning. This essay seeks to address the topic of detailing...
Investing has always involved taking risks with many unknowns in the equation. Markets change rapidly, stock prices can rise and fall quickly, and partners can break promises. Two business figures, Warren Buffet and Bernie Madoff, have raised fortunes and enjoyed impeccable reputations, yet one of them is still praised as...
My favorite store is Zara, which specializes in low-cost and fashionable clothing. As it is a clothing store, it uses merchandise to visually captivate customers and those who pass by. It was especially apparent the last time I went there. Zara primarily targets sight, which is supported by other senses,...
Contingency theory in management accounting: “The contingency theory of management accounting is not really a theory at all. It is neither a logical set of propositions nor is it well-founded. Indeed, after many of management accounting contingency research, all we have developed is a theory that says, “It all depends...
The main difference between the weighted average costs of capital and the weighted marginal cost of capital is that WMCC is the new or the incremental cost of new capital to be issued by a company. This capital is to be issued or raised at a new cost according to...
The current breadth of Apple’s product line seems to be quite modest for the company of its size. However, it is important to keep in mind that Apple has to take extensive care of product quality, which explains the small range of product diversity. Nevertheless, there are ways for the...
Introduction The United States Securities and Exchange Commission (SEC) is an independent agency of the federal government. It pursues many objectives, including protecting investors, maintaining efficient markets, promoting capital formation, and others. The SEC has multiple means to achieve its goals, and a 10K annual report is among them. Thus,...
At-will employment is defined as such relationships between an employer and employee in which the latter could be dismissed without any warning or valid reason. The proponents of the at-will employment doctrine argue that it is beneficial for the worker to the same extent as for the employer since the...
Documentation is an integral part of running any business, as it helps to track and control progress, note errors, and consolidate decisions. For this reason, there are many types of reports that are suitable for various kinds of problems requiring a solution or justification. The yardstick approach is one of...
Iron Cycle of Growth Looking at the business cycle one is overcome by a feeling of despair that inevitable like the human body and like kingdoms there is the “iron cycle” of growth and then decay – an infallible law of Nature from which there seems to be no escape....
The organizational structure of a company is significant, as it may influence the implementation of business solutions. In this study, the example of the Heineken Company will be considered in terms of its structure, corporate culture, and the role of leaders. This corporation has shown outstanding results in its market...
Nowadays, sexual harassment is a burning issue, and it is largely discussed in society. As far as I understand it, sexual harassment is a type of inappropriate behavior in society, when a person gives someone hints with a sexual overtone or expresses their sexual desires explicitly. Gutek (2015) defines sexual...
Dell Computers has gradually moved from vertical integration to full adoption of virtual integration as its new way of focusing on quality and reducing costs. Dell’s virtual integration also known as direct business model gave Dell Corporation a substantial cost advantage (Magretta, 1998, par 1). The new business model did...
Abstract This is a marketing plan for Mercedes Benz. The main objective is to increase the market share of Mercedes Benz in the UAE. Mercedes Benz is a pioneer in the automotive industry with a wide variety of automotives like trucks, vans, passenger cars, etc. Mercedes Benz’s industrial operations in...
Introduction There has been an industrial dispute between royal Mail service and its workers. Royal mail has been faced with crisis since 2007 when the first major industrial crisis faces the mail service provides. From since, there has been recurrence of the crisis with the parties involved making different demands....
Introduction The main reason why a company undertakes a brand strategy is to offer diverse and a unique market for its products. It mainly comes when the company needs to expand its current market operations to capture more customers. Product branding establishes inherent values which attract buyers in the market....
Introduction This would involve a short picture of Wal-mart food, Inc… It is the earth’s largest vendor it functions, in the course of an enormous foundation of Wal-Mart supplies, supercenters of Wal-Mart, etc. The main purpose of the Final Project is to apply the concepts and techniques of the module...
Introduction A consumer is defined as the ultimate user of a product/commodity or a service, while an organization is a social set up, separated by physical boundary with defined objectives. A consumer can influence an organizations buying behavior at the same time an organization can also be able to influence...
Introduction The banana plant is considered to be the largest herb in the world and it belongs to a family of plants called lily plants. The plant matures in a period of nine months and after that it’s able to produce fruits all year round. The fruit was introduced on...
Introduction Marketing is a practice done by individuals, institutions, and managerial entrepreneurs to manufacture and correspond to buyers who might be customers or dealers. The whole process ensures organizations offer and takes commodities and services to and from their partners, clients, customers, or the whole society nationally and internationally. Marketing...
Outline Research has been conducted on the comparison of ISO 9000 and Baldrige awards. ISO 9000 is a standard for quality management systems by organizations for better performance. ISO 9000 works on five categorized frameworks for assessment. And the Baldrige award has been created by the U.S congress for evaluating...
Terms of reference McDonald’s has started its journey in 1940 and they formed the McDonald Corporation in 1955 in California, USA with tremendous customers and worldwide goodwill (McDonald Corporation, 3). This paper has focused on Strategic Marketing Plan for McDonald Corporation’s brand the Burger King Corporation. Amongst scores of product...
Introduction The case analysis suggests that in the workplace, conflicts are caused by misunderstanding and a low degree of participation in problem-solving. Clearly, if the parties can agree on mutual objectives then the problem is far easier to resolve than if they have conflicting objectless and personal agendas. A year...
Leadership is one of the key factors that contribute favorably to the success of any organization. In organizations where leadership is lacking, there is always confusion since there are no well-structured organizational goals. Leadership can be described as the ability of an individual to use emotional and personality skills to...
Introduction The world has evolved dramatically with automobiles, steel, tire and various other industries had erupted during the industrial revolution. A number of countries came into the limelight like Japan, Germany, and Taiwan against the European Union. Organizations make up a nation because they provide jobs, earnings, standard of living;...
Executive Summary There exists a lot of differences and ambiguity regarding the marketing of services essentially due to the intangible nature of services. Product marketing is easier as there is a tangible item that may be shown to the customer or make them feel it literally. But in the case...
Introduction This paper seeks to discuss how budgeting can impact organizational behavior. This paper explores how the impact can be both positive and negative and discuss ways that financial managers are changing the budgeting processes to better inform managerial decision making. Analysis and Discussion Budgeting, its nature and purpose Budgeting...
Introduction Robbins, Bergman, Stagg, and Coulter, are reported to be among the best authors of the books covering organizational management practices; this paper will therefore critically take a look at the management book fourth edition written by the four authors. In essence this book actually focuses on the management concepts...
Introduction Divestment is the practice used to minimize unnecessary losses related to subsidiary assets and prevent detrimental effects on core businesses. As it follows from the case of Target, the company failed to stand out from its competitors when serving customers in Canada and had to give up its subsidiary...
The European Foundation for Quality Management (EFQM) Excellence Model has been designed for offering a holistic view of an organization since it is used for determining how various processes within companies fit together and complement each other. It is widely used by organizations across the globe and is being updated...
Leadership is critical to many organized activities, and managerial positions always require the person to have the ability. However, the ability to lead is usually loosely defined due to the massive variety of leaders that have succeeded throughout humanity’s history. Nevertheless, scholars have been able to analyze many different leaders...
Executive Summary The individual leadership development report focused on conducting a self-assessment to help outline and explain my personal strengths and weaknesses. I was interested in understanding factors that may negatively affect my capacity of becoming a successful senior manager in my current organization. I collected relevant information from various...
Introduction Heracleous and Papachroni explore strategic leadership and innovation at Apple, Inc., performed by Steve Jobs, a founder of the organization. The authors point out that the company started to prosper after Jobs returned to work in 1997. For the period before 1997, however, the organization experienced financial difficulties and...
Risk Factors and Compliance Issues on Income Statement The income statement provides an overview of a firm’s performance. The statement provides investors with the knowledge they need to support their decision-making process. In evaluating Amazon’s income statement for 2017, a financial professional must understand three parameters. The parameters include the...
Introduction MediSys Corporation was incorporated in 2002 in the United States and manufactured medical monitoring solutions and devices for the internal medicine and general practice markets. The company achieved significant success with the release of their first two monitoring systems and became very profitable, and at the same time was...
Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers’ tendency to like and choose any one particular brand over the available...
About the Interviewee Claude R. who is among the key financial officers of FedEx was born in Jackson. Almost eighteen years ago, he graduated from the University of Mississippi and started his career in goods delivery (FedEx, n.d.). During that period, FedEx was a young and promising company providing freight...
Introduction Unrestricted, continuous, fast food alternatives, Burger King and McDonald’s represent the leading chains across the globe. Researchers should seek to establish the company that has cheaper, better quality, and healthier options of the two (Soo et al. 2117). It is for this reason that this paper presents a comparison...
Introduction Businesses, especially large multinational enterprises, affect the lives of communities where they operate, having the power to bring either a positive or a negative change. The idea of corporate social responsibility (CSR) implies that these companies integrate strategies that affect societies and the environment, making these elements an important...
Industry Background The sporting gear industry occupies a significant place in the business environment in Canada. The industry’s code, according to the North American Industry Classification System (NAICS), is 339920, which refers to sporting and athletic goods manufacturing (“NAICS Code Description”). The reason for choosing this business field is because...
Executive Summary This study aimed at examining the relationship between communication, as an independent variable, and job satisfaction, as the dependent variable. The study analyzed previous studies on communication and job satisfaction in a bid to establish any relation between communication and employee job satisfaction. Also, the study looked at...
Organizational changes are the type of alterations in the companies’ functioning that may be driven by a variety of factors. It is not easy to achieve a change (Anderson, 2017). There are many issues to take into consideration prior to planning and implementing such adjustments. No one can guarantee that...
Management is one of the possible ways of how any kind of work should be organized. Management is all about coordination and the possibility of overseeing the activities different people should complete efficiently and effectively. The concepts of efficiency and effectiveness are closely connected and should be balanced in the...
Understanding business and management research methods Research is a very important discipline for scholars. Scholars with superior research skills are always placed at an advantage because they can use these skills in their career fields (Creswell 1994, p. 3-15). It is therefore highly important to know that as a scholar...
The Situational Leadership Theory (SLT) was proposed by Hersey and Blanchard in their work Life Cycle Theory of Leadership (Hersey and Blanchard, 1969). According to this theory, there is no optimal leadership style. A leader should choose a type of behavior due to the follower’s competence and attitude toward work...
Introduction and Background The concept of employee training has become a common subject for researchers and practitioners over the years. The primary principle behind training is providing a workforce with flexibility and freedom in making decisions related to work based on knowledge and skills. This is an anti-thesis of traditional...
Using appropriate analytical tools (such as PESTEL and five forces); analyze the external business environment about the analyzed cases. Conclude the main opportunities and threats derived from the above external analysis. Introduction Hewlett Packard operates within the Diversified Computer Systems industry in the United States. Over the years it has...
Executive Summary The Asian aviation market, albeit challenging, holds most of the potential for growth in the global aviation market. Comparatively, European airlines have been struggling to make a profit, even as they wade through the challenges of operating in a fragmented market and overcome the challenges brought by high...
The SWOT and Porter’s Five Forces analysis revealed that the primary challenges are related to the inability to maintain the customer’s interest due to the increasing competition, the necessity to pay for the membership, and questionable reputation. In this instance, LinkedIn has to expand its activities and contribute to sharing...
Introduction Caribou coffee company started as a coffee shop located in Minnesota to a current publicly-traded company on the NASDAQ. It was the second-largest owned coffeehouse in the united states of America in 2007 with several coffee houses in operation. Through its resources and capabilities, it has been able to...
Introduction Leadership is one of the primary skills that every entrepreneur and manager is obliged to develop for an appropriate organisation of one’s business and other processes that might be related to teamwork. Leaders also must have professional skills in scheduling, time management, allocation of resources, and delegating responsibilities among...
Introduction This paper is divided into two sections. The first part will focus on the financial analysis of two companies, JD Sports Fashion PLC and Sports Direct International PLC. Both are based in the UK but have a presence in other parts of the world and both trade in leisure...
Marketing Research The cement market consists of any activity that is aimed at the manufacturing and distribution of cementitious material. Companies usually provided aggregates such as gravel and sand. Customer-specific products such as ready-mix concrete and asphalt are also part of the market. The market consists of several global manufacturers...
Introduction Managing inventory levels for companies that sell goods is a significant task. A company needs to maintain optimal inventory levels because having too much inventory increases cost such as storage, wear and tear, and interest. In addition, capital which could have been used for other income generating investments is...
Identification of the problem At this point, Gap Inc. faces various challenges that are related to the internal and external environment of this corporation; in particular, one should focus on the following factors: 1) the competition with other retailers; 2) the impacts of economic recession; 3) inefficiency of the supply...
Many case study analyses take marketing strategies of LEGO as an example of a successful framework which does almost everything correctly. LEGO is a business that engages its customers, uses various types of social media to reach out to various audiences, and focuses on creativity above all else. According to...
Introduction I cannot fail to notice that our company is progressive. For that reason, we must ensure continuity by projecting our focus to future possibilities. The technological changes as well as diversification of business ideas such as additional production efforts, provision of supplements to enhance the company’s future growth have...
How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...
Introduction The article provides a review of Margaret Whitman’s leadership (chief executive (CEO)) style for which her critics say was old-fashioned and not entrepreneurial. After announcing her plan to quit the company she had worked for 10 years and posted some of the best results that led to her ranking...
Introduction Every successful company has a competitive advantage that can be achieved in various ways (Hallsworth et al. 149). Some companies develop innovative products while other focus on information management. Shoppers Drug Mart pays significant attention to the development of an efficient retail network that makes the business attractive to...
Background information The concept of Cost of Quality (COQ) has been part of the globalised business environment for more than half a century (Rasamanie & Kanapathy 2011). Nonetheless, quality has been part of human existence and has continued to evolve over time (Crandall & Julien 2010). As such, it is...
Introduction Corporate Social Responsibility (CSR) refers to the initiatives sponsored by a firm to promote the wellbeing of the community in which it does its business. In the recent past, the concept of CSR has gained root where each corporation is seeking to gain customers’ loyalty by giving back to...
What is Financial Statement Analysis? Many companies and individuals rely on financial statement analysis in their work. It is the procedure of using analytical and financial tools for examination and comparison of financial statements (What is Financial Statement Analysis?). Financial statements are a requirement by law, and interpreting them gives...
Introduction We now live in a world that is considered to be much better than at least half a century ago. Everyone can observe the rise of technologies and their implementation in different spheres of human activity. Moreover, there are numerous attempts to promote equality and provide people with the...
Key Drivers of Innovation and Entrepreneurial Opportunities that Contribute to the success of Cirque du Soleil Introduction The present paper is devoted to an analysis of the key innovation drivers that can be regarded as contributors to the success of the Cirque du Soleil (CS). In particular, the paper uses...
Introduction Business level strategies are the specific actions required to ensure an organization meets its objectives and compete equally with the other businesses in the market. Business level strategies help to determine who the customers are, what the customers need and how they expect the product or service to be....
Abstract This paper is a case study on Virgin Group, a multinational conglomerate uniting 60 businesses operating in different sectors of the economy. The recognition of the brand is constantly growing, as there is no region in the world where the work of the Virgin Group’s industry giants would remain...
Introduction The discourse in “Maggie Anderson-Power of People in Organisation” is an academic work that presents research findings on the role a manager plays in seeking to apply human resource principles and practices in practical situations to model the best way to relate with and manage the people by motivating...
Coca Cola and PepsiCo are Fortune 500 companies and therefore other companies observe their human resource practices as models. Motivating and managing human capital It is imperative to recognise that both Coca Cola and PepsiCo take pride in their workforce. Pepsi, for instance, acknowledges that employees are its greatest assets...
Zara’s Multi-Brand Strategy: Introduction The fashion apparel industry has experienced a significant evolution process over the last few decades. It especially concerns the so-called “fast fashion” retailers mostly encouraged by globalization of the market and the internationalization of companies. In this report, we are going to evaluate the strategies business...
Executive Summary The purpose of this management report will be to focus on the business strategy of a particular industry. The industry will be identified and discussed in the introductory part of the report and the various firms that operate within the industry will be identified. An analysis of the...
Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....
Abstract The paper provides a discussion of start-up costs related to the Game Zone business. The answer to the question regarding sources of revenues and the profit model related to Game Zone is also presented in the paper. The possible success of the business is discussed with reference to the...
Use of social media tools for recruitment by employers One of the most important activities that help organizations in creating a great workforce is the recruitment process. Employers in the contemporary world use various tools and strategies when recruiting individuals for their workforce (Broughton et al. 2013). One such strategy...
Introduction Ambush marketing occurs when one firm opts to pay and become an official sponsor of an event and then another company attempts to ingeniously connect itself with the event without paying the required sponsorship fees. Techniques used in ambush marketing are several and include buying commercial time before and...
As a result of the enactment of the 1970 Act of Occupational Safety and Health in the U.S, Occupational Safety and Health Administration (OSHA) was formed. The idea was to have a body that would ensure a safe and healthy working environment for employees. It sets rules and standards for...
Current marketing communications practices of Marriott Marriott International, Inc. operates in the lodging industry and has numerous properties in more than 70 countries (Albee 2015). The lodging industry of the world is faced with numerous challenges that affect the profit margins of most of the players in this industry (Cai...
Executive Summary Turkish Airline is the major carrier that operates in Europe, Africa, Asia, and North American markets. It has experienced impressive performance in the market because of its market strategies. Easy Jet is currently one of the leading low-cost carries based in London but operates internationally. The airline companies...
Introduction This report is aimed at examining the functioning of Ford Motor Company. In particular, it is necessary to focus on the external and internal environment of this corporation. One should show how the company can minimize the impact of negative factors and how the organization can make use of...
The View of Managers Prior to Project Oxygen The organizational culture largely predetermined the employees’ view of management before the implementation of the Project Oxygen. Garvin, Wagonfeld, and Kind (2013) write, “Page and Brin established an informal culture from the very beginning: exercise balls and dogs were permitted at work…The...
Introduction Business ethics has emerged as a critical field in different parts of the world. The term “business ethics refers to various principles of morality used to guide different business issues” (Sethi, 2012, p. 19). Unethical behaviors can have negative impacts on the performance of every business organization. The notion...
Introduction Effective leadership is considered essential in the development of nations and institutions. Although organizational leadership is a universal concept, its attributes and effectiveness differ across cultures. The multi-phase GLOBE study sought to define how culture shapes leadership efficiency in organizations (House et al. 2004). The large-scale project drew data...
Introduction The main objective of this report is to present a full situational audit of Jumbo Seafood and develop a strategic plan for the next 3 years. This report formulates with brief company overview, external audit, internal audit and strategic plan for the next three years. However, external audit includes...
The impact of globalization has continually influenced the manner in which organizations operate. Hence, several organizations continue to stumble upon new challenges in their struggle of attaining market stability. However, such organizations must consider implementing various organizing functions in all their business endeavors in order to succeed (Thomas & Gerhard,...
Introduction Skills have a huge impact on the way an individual carries him or herself. This involves both personal and organizational lives. According to sociologists, there are a number of factors that influence the ability of an individual to acquire and develop various skills that influence their personality (Dowd, Dejanasz,...
What were the reasons for the adversarial relationship between Wal-Mart and Proctor & Gamble in the past? Despite the fact that Wal-Mart could not be considered a former rival of Proctor & Gamble (P&G), the relationships between the two left much to be desired several decades ago. Defining the key...
In terms of distribution infrastructure, the company owns over one hundred and seventy distribution centers within the U.S and twenty-three within Mexico with its warehouses operating within the proximity of the bottling plants. This in effect means that the company utilizes its network, convenience stores, and supermarkets for the purposes...
Introduction In the 21st century, the global environment is characterized by a high rate of dynamism, which affects the operation of organizations. The sources of change are either internal or external. Organizations are affected by the changes since the factors that result in change are closely interrelated. For instance, amongst...
Introduction Any organization’s performance depends heavily on leadership, frequently setting the tone for the entire enterprise. Effective leadership can be the engine that steers an organization through a crisis and ensures a safe landing. This is best demonstrated by Brian Niccol, the CEO of Chipotle, who took over the organization...
Narrative of Strategies Tesla is the largest automotive company in the world, specializing in the manufacturing of electric vehicles (EVs) and associated parts. Despite being relatively young, the company’s specialization in brand differentiation, innovation, and global expansion has led to exponential growth over the past decade. One of the key...
Introduction Perceptual Map Creating a perceptual map (PM) is an important tool for analyzing the market and its structure, making decisions about positioning, or identifying a competitive set. The effectiveness of the method is linked to its simplicity and, at the same time, its ability to generate results and interpret...
Introduction The video Business Processes gives an idea of the business processes involved in any large company. Among the examples of companies mentioned is McDonald’s, which understands the importance of efficient organization of these processes (Business processes, 2010, 00:02:30). KFC can be called a successful competitor of McDonald’s since they...
Introduction All types of organizations have relied on the four quadrants. From various perspectives, they have enhanced numerous aspects of organizational success. A four-quadrant model developed by Burton and Obel allows for the analysis of organizations’ efficacy and efficiency. The significance of job division and collaboration for good design outputs...
Executive Summary Tesla Inc. has become one of the most famous players in the electric car market in recent years and can truly be called the most popular at the moment. However, the company has recently come under scrutiny due to potentially unethical marketing actions. Tesla Inc. is accused of...
Introduction Nowadays, the Internet has become integral to everyone’s life, from socializing to shopping in online stores. Social networks have become the cornerstone of communication in the 21st century, occupying most people’s time. Networks allow one to communicate at a distance and exchange information about goods and services. Consequently, social...
Executive Summary The new business venture, situated in Liberia, will be named Distinct Fashion Designers (DFD). It will deal with making designer clothes requiring less seaming. The clothes will also adapt African styles and will be of light materials and colors. The application of product differentiation strategy inspires the project’s...
Introduction Danaher Corporation is a successful business that has earned its name and popularity through multiple acquisitions. This strategy was so effective that the organization overcame the 2008-2009 financial crisis without significant losses and negative consequences (Anand et al., page 1). That is why it is reasonable to determine the...
Introduction The paper presents the most recent advertising campaign for the opening of Toby Carvery’s new restaurant. Toby Carvery is a well-known restaurant franchise in the UK renowned for its mouthwatering roast dinners and classic British cuisine. We intend to relaunch Toby Carvery’s brand to a new generation of diners...
Introduction Success at work can be achieved by possessing a proper combination of skills. However, some abilities are considered more critical than others for achieving favorable outcomes. Some of the most valued ones include communication, problem-solving, teamwork, adaptability, and time management (Rios et al., 2020). By developing the necessary skills...
Executive Summary The report focuses on analysing the application and importance of operations management principles at Total Energies. A brief overview of Total Energies has been identified, as well as analysing of some of the challenges facing its operations. However, the competitiveness of the company in its operation management has...
Abstract While the implementation of profit-generating initiatives is essential, the observance of ethical principles is necessary for consumer trust and loyalty, which determine the degree of success experienced by organizations in the customer service sector. Ethical leadership and training are vital to the delivery of services in the customer service...
Publix is a large grocery chain store, operating on an employee-owned basis. The brand does not operate outside of the US but has a considerable network of stores across the country. Tennessee, Georgia, Alabama, Florida, North Carolina, South Carolina, and Virginia – all of these states contribute to Publix’ scope...
Hewlett Packard (HP) is one of the largest technology companies in the US that sells its products and services worldwide. The company’s field of activity is characterized by high competition due to the growing consumer demand. Therefore, to determine strategies for obtaining a competitive advantage for Hewlett Packard, it is...
Case Analysis This thematic analysis aims to study Mastercard, one of the world’s leading payment networks. This study will be based on the case study by Gupta et al. (2022) titled “Mastercard: Creating a World Beyond Cash.” The main tasks in this work are the identification of strategic issues, possible...
Effect of Marketing on Business In the modern business climate, which is becoming increasingly complex and interconnected, staying competitive is a challenge that the majority of organizations, both new and established, experience. Business publications have concluded that marketing is a crucial driver of competitiveness because its purpose is to make...
The most prominent furniture shop in the world is a Swedish firm called IKEA. The business operates in 55 nations and employs more than 76,000 worldwide (Roy, 2020). The global market leader’s success can be attributed to its comprehension of the customer and target prospect’s wants, the potential of its...
Leadership style is an important aspect of any kind of business, company, or organization. It includes methods of management, motivation, cooperation, control, penalties, and other factors related to the management of employees. Leadership has a direct impact on the company’s profitability and work efficiency, as it affects the motivation of...
Introduction Servant leadership is one of the popular leadership theories that can be applied in different organizations to increase their effectiveness, improve the general performance of employees, and enhance the relationships between leaders and their followers. This paper studies servant leadership, explicitly comparing and contrasting its traits with the major...
Introduction Environmental analysis is an important aspect of business assessment that serves various purposes in aligning strategic policies within the internal and external surroundings. In David and David’s (2014) opinion, environmental analysis is a fundamental approach incorporated in identifying internal and external elements of any business environment. As a result,...
Introduction Stakeholders involved in the activity of Dell Technologies include employees, customers, business partners, and many more. The company has several sponsorships, such as McLaren Technology Group (Dell Technologies). Dell aims to maximize the level of technological assistance for the automotive manufacturer, bringing technology to different teams working under the...
Introduction The definition of the business environment includes all possible internal and external factors as a set that affect the corporation. External factors include economic factors since each corporation needs to adapt to a recession or decline in the economy. Another factor is the legal one since when government officials...
Conceptual Framework In view of impending workplace challenges, human resource management (HRM) must be reorganised to include long-term development, regeneration, and rejuvenation of human resources (Cansoy, 2019). Long-term human resource management necessitates strategic human resource management. On the current labour market, occupations that are restricted due to the presence of...
Nintendo is a Japanese cult brand that gave the world NES, Game Boy, and, admittedly, the legendary Mario. During its existence, the company managed to conquer the console and video game industry, failed in third-party markets, and retained international popularity. Rivalry in the gaming industry was non-existent until the 90s;...
Introduction Effective recruitment and selection are among the most important ways through which an organization can enhance the effectiveness of the employee management system through the strategical use of onboarding. Onboarding refers to the process of helping newly sourced talents to adjust to the social-environment and performance of the company...
Marketing Plan Positioning Strategy The target audience of Zappos is women and men of young adult age with an average income. To not lose current customers and attract new ones, it is necessary to connect them with the brand philosophy and inform them about the convenience of the Zappos service....
Problem Statement The Fashion Channel (TFC) faces problems represented by the inability to compete with rivals due to the firm’s unwillingness to accept changes. TFC has focused on a broad audience for many years, resulting in the company being used to operate in a certain way while other networks utilize...
Netflix and Blockbuster are leaders in the entertainment industry offering video streaming services. However, their histories reveal how different business models shaped customer experiences, determining corporate strategies, and paved the way for technological development. Johnson et al. (2008) note that all successful ventures are founded on developing unique solutions to...
Introduction Twitter’s main asset is its software platform, which unites more than 313 million monthly active users (Sweney, 2020). It depends on the technical staff who will support the platform, the sales department to promote it, and the support staff who will provide support. Some of Twitter’s more direct activities...
Introduction SWOT analysis is an effective method for assessing the main performance factors of an organization or business. The purpose of the use is to identify the areas of opportunity and the main threats to the enterprise, covering all the necessary aspects (Clark, 2017). SWOT analysis includes strengths, weaknesses, opportunities,...
Introduction Strategic management directs and supports organizational activities for sustainable growth. The Coca-Cola Company integrates strategic management in its local and global operations contributing to its success in the beverage sector. DuBrin (2020) states that planning, organizing, leading, and controlling fall under the primary management principles. Coca-Cola’s vision is to...
This study of American Apparel found ethical conflicts such as untimely paying employees, using taboo topics in the community to promote their product, and insults and abuse by supervisors towards rank-and-file employees. Taking a closer look at the problems of bosses’ treatment of rank-and-file employees, it’s worth mentioning that Dov...
