Tesco Market Strategy: Outside-In and Inside-Out

Depending on the point of focus, the market strategies set and practiced within the large-scale food retailer firms might be categorized as outside-in and inside-out. Each of the categories maintains a set of its own benefits as well as disadvantages, which come from the management team prioritizing certain tools over...

Pepsi Co.’s Sustainability in Business

Executive Summary The notion of sustainability has been discussed extensively in the context of global business recently, mostly due to the increase in the importance of environmentalism. An array of organizations have transitioned to the sustainable use of resources, shaping their manufacturing, supply chains, and the overall approach to performance...

Discussion of Business Model Canvas

Hypothesis The use of various safety measures that promote vehicle automation reduces the number of human error-caused accidents, improving road safety and ensuring that both passengers and drivers are better protected. The creation, promotion, and use of cellphone hands-free technology, outside vehicle cameras, music volume control, and a censored brake...

Multinational Corporations: The Value of Purchasing Power Parity Theory

Background information Kim (2006, p.110) defines the exchange rate as the price of a particular currency compared to another currency. In a free market, the exchange rate is determined by the market forces of demand and supply. The exchange rate is important in facilitating investment and foreign trade. In their...

Business Plan for a Full-Service Beauty Salon

Close Evaluation of Different Business Plans Entering the world of business is not an easy task. The highs and lows are phenomenal, and they shape the success path and destiny of any venture, regardless of the size. A business plan is an integral tool to navigate the problems and risks...

Microsoft Firm’s Environmental Scanning and Competitors

The current situation of Microsoft on the market is defined by the presence of various competitors, which increase the risks for the business. The strongest of them are Google and Amazon, and their involvement in the development of software systems and cloud computing poses a threat to the company by...

Lancôme Firm’s Integrated Marketing Communications

Evolution of Integrated Marketing Communications New technical inventions have always served as a driver of the economy and social change, including the relationship between producers and consumers. The last decades of the previous century are characterized by the emergence of many new technologies and, consequently, new communication tools and channels...

A New Online Tailor Shop’s Marketing Plan

Introduction The digital business gained popularity due to its convenience and availability. For example, in 2017, approximately 40% of Internet users shopped online more than once (Ijaz & Rhee, 2018). The COVID-19 pandemic and the lockdown forced the global population to transition to an online mode, increasing consumers’ preference for...

Internal Alignment of Toyota Motor Co.

In management, internal alignment refers to relationships between interdependent social and technical elements within a company that ensure its effective functioning. The main components of the organizational alignment model are structure, task / work system, and people (Lane & Maznevski, 2019). At Toyota, all elements of this model are well...

Business Plan: Smooth Residential Cleaning Services Limited

Executive Summary Cleaning companies in the US have focused primarily on corporate services. For years, these services were required in firms as opposed to homes. However, with a significant number of people looking for more than one job to enable them to pay for their needs, the pressure to get...

Clif Bar & Company’s Sustainable Supply Chain

5-Step Critical Thinking Decision-Making Model Step 1: Identify the problem(s) and uncertainties What exactly is the problem… The overall profitability of Clif Bar & Company is dependant on outsourcers since they do not own any manufacturing plants or distribution centers. The problem is this … Due to the recent shifts...

The Bathsheba Syndrome: Overview

Business ethics and ethical conduct are the centerpieces of a properly functioning system, where leaders follow the core principles and value them. The given paper will discuss the prevalence of unethical practices in a world of business, where an ever-increasing number of successful leaders fail to adhere to key ethical...

Organizational Communication and Relations Between Employees

Organizational communication refers to the different channels and forms of communication used to pass messages effectively. With companies having a multitude of employees across varying levels of structure, communication plays an essential role in maintaining contact. All employees must understand each other within the shortest period to improve efficiency and...

Risk Management and Its Process

Introduction Technical projects are exposed to risks that can be potentially damaging due to the cost of investments incurred in such projects (Kerzner, 2006). The exponential rise in project costs not projected before the start of a project are risks with the potential to damage project progress. McNeil, Frey, and...

Marketing Research: The Air Humidifier from Prodserve

Step One: Product Selection In this step, it was suggested to choose one of the products that fictitious company Prodserve, Corp. will plan to release. Among the proposed options, the choice was stopped on the Humidifier™ with a built-in aromatization function. The device allows cooling the ambient air and increasing...

Benefits and Drawbacks of Hiring Inexperienced and Experienced Employees

It is safe to say that the staff is a crucial element of any organization. This statement is relevant for both local small businesses and transnational corporations. The hiring process of inexperienced and experienced employees determines the company’s future performance, and hiring both of these groups has its benefits and...

Case: Managing Organizational Change

Introduction Change is necessary in the evolving business world, but only effective management leads to success. In my view, the likely root cause of Acme corporation’s organizational issues (increased turnover and decreased profitability) is ineffective change management by the HR function. The disagreements and strategy deficit at the senior leadership...

Ireland’s Aviation Safety Strategic Plan

Introduction Safety is one of the primary concerns for air transport. Although it is always relevant for aviation, the recent events, for instance, COVID-19, have underlined the need for better safety measures and regulations, as the number of risk areas has increased. Irish airlines strive to provide their services while...

The Business Process – Reengineering

Introduction In a fast-paced business environment, it has become a necessity for organizations to come up with strategies to improve service delivery while reducing operational costs. Business process reengineering has to do with identifying, analyzing, and redesigning an organization’s major business procedures with the key aim of increasing or improving...

Can High-Brand Companies Sell Substandard Goods and Get Away With It?

Introduction The market competition of the modern era consists of various factors influencing the consumer. The success of a product’s market sales is defined not only by its quality, functionality, or uniqueness; a high-quality promotion campaign or brand’s positive reputation often overweight the characteristics of a given product. Such an...

Maersk Company: Case Study

Introduction The case scenario “A. P. Moller-Maersk Group: Evaluating Strategic Talent Management Initiatives” is expounded retrospectively, throughout the company’s ideological changes since the pre-2003 era till recent times. After reading the article, it becomes clear why human resources function is crucially important and should be aligned with the strategic plan...

Supply Chain of Lee Cooper Jeans

The existence of intricate global supply chains is one of the defining characteristics of the modern world economy. It is typical for a product sold in one location to be assembled in another from parts created at a third site using raw materials from all over the planet. As a...

External and Internal Forces in the Organization

Introduction The external environment is a key input in any organization. Several external forces impact the organization’s behavior. There are two categories of environments that affect an organization’s behavior; these are the general environment and the task environment (Cummings & Worley, 2008). The general environment consists of external forces such...

Bank Management and Business Report Analysis

Introduction Each report addresses certain needs of an entity. This report is particularly prepared in the interest of a bank that is planning to increase and improve their sales performance. The main aim of this report is to provide an opinion on how sales should be improved to a certain...

Systems Analysis & Design for a Mobile App to Enrich Search Results

Technology Solution Today, businesses are not only using mobile apps to deliver goods and services to their customers but also to increase their returns on investments. Many businesses are rapidly coming to the realization that their can effectively interact with their customers through the use of mobile apps. This is...

Recruitment and Selection Process: Team Leader

Introduction Selection and recruitment processes in many organizations take different forms. This includes interviews, activities and tasks, internal selection and direct appointments without any vetting. During the selection of a team leader responsible for overseeing the rest of the team, different methods may be employed. Interviews and task assignment in...

Dell and Wal-Mart: Supply Chain Optimization and Outsourcing

According to Mentzer, supply chain management is the follow-up process that an organization has regarding the production to the marketing of a product or service (Mentzer 2001). This process revolves around the transformation, movement, and storage of inputs and outputs in the production process. The overall aim of supply chain...

Haier Group: Company Case

Introduction Most Americans pronounce it as “hair”, while others make it sound like “higher”. The latter is more like it, for Haier Global occupies a higher place in the world’s electronic and home appliances goods and products. This Chinese company with a global presence has a long history, from a...

High and Low Context Culture in Business

Introduction Different cultures can be classified along a continuum with two conceptual extremes. These extremes are high and low-context cultures. “High context” and “Low context” are the terms that were popularized by Hall (1976) and they are employed to describe the wide cultural differences among the societies of people. In...

Red Bull Energy Drink: Marketing Plan Analysis

Executive summary The marketing plan entails an analysis of the competitive advantages of the major players in the soft drink industry. These include Coca-Cola Company, PepsiCo, and Gatorade Company. A comparison of the competitive advantage with Red Bull GmbH is conducted. The plan also includes an illustration of red bull...

J. M. Smucker Company: External Environment Analysis

Executive summary External environment analysis helps identify the opportunities and threats prevailing outside the organization. The company J. M. Smucker is headquartered in Ohio, in North America; it was established in 1897. It is a globally known company that manufactures and distributes food products mainly related to desert items, spreads...

Marketing Communications Strategies for Consumer Vehicle Brands in the UK

Introduction The success of the business in the present world has largely depended on the marketing activities of that business. Marketing refers to the procedure and implementation of that processes to plan and execute the conception, pricing, promotion, and distribution of goods, services, or ideas creating exchanges, which will meet...

Traditional and Modern Employee Compensation Systems

The practice of providing a title rather than substantial compensation The business environment today is different. The difference has been brought about by new knowledge of work, global competition as well as outsourcing. The employee compensation plan of many companies, however, is still rooted in past practices. Modern employee compensations...

General Motors Analysis: The Need to Restructure GM

Background and History General Motors (GM), a US-based automobile manufacturing company, was founded in 1908 and since that time bases its headquarters in Detroit, Michigan, USA. During its history that counts for over a hundred years of development and business activities, GM has managed to create branches located in 34...

Waitrose Supermarket: Marketing Brief on Research and Information

Current business position Waitrose supermarket is amongst the largest retailers in the UK, categorized as one of the leading upscale supermarkets in the UK (Wendy 2008). A majority of the branches for the Waitrose supermarket are largely situated within London, as well as England’s south-east side. In addition, the chain...

Information System in the Larry’s Clothing Company

Introduction The information system provides immense help to the manager in an organization for facilitating easy decision-making. Information means the useful facts and figures that have been retrieved, processed, or also used for information or argument, decision making, or forecasting. Information systems and decision-making are closely connected with each other....

Entrepreneurship and New Venture Creation

Abstract The paper is a concise review of the module on new venture creation. Almost every aspect that is required of an entrepreneur is covered in this module and also mentioned in the paper. Diverse subject areas like new venture start-up risk, funding and financing of new ventures, business plans...

Managing Risk: Risks Faced by Multinational Companies

Multinational Companies are the companies that manage the production establishment or delivery services in at least two or more countries. They have a budget that exceeds more than those of other countries and have a powerful influence on international relations and the local economies. They have branches in many countries...

Organizational Behaviour Analysis and Evaluation

Organisational behaviour study is a discipline that is gaining more and more important because organisations are becoming larger and more complex now than ever before. Even though human behaviour inside organisations have been studied since the early days of the industrial revolution, most of these have focused solely on improving...

Bank of Credit and Commerce International Case

Introduction When the branch offices of the Bank of Credit and Commerce International (BCCI) in seven countries were raided and taken control of by the law enforcing agencies in the respective countries in early July 1991 one of the major bank scams involving billions of dollars was brought to light....

Godrej Interior and Haworth Firms’ Product Strategies

Introduction Modern-day business environment is ever more challenging and complex. Dramatic shifts are constantly altering the business landscape. In today’s fast-paced markets, business organizations are required to constantly revitalize themselves for long-lasting success. Unlike the conventional business environment, modern firms’ focal point is on the construction of successful strategies that...

Leadership and Management: Case Study Analysis

Introduction In order to sustain the business operations in a competitive environment, a company requires to have sound strategies for marketing, communication, research and development, sales, social responsibility and of course in managing the workforce. This calls for an effective management development plan for running the organization. In today’s competitive...

The Details of a Venue Suitable for a Corporate Meeting

Executive Summary Details A meeting with about 50 delegates is being considered. The venue should be able to accommodate a one day meeting for 50 delegates with “break –out” facilities for the delegates to 2 smaller seminar rooms each seating 25 delegates. An 8-hour delegate rate will be calculated. In...

IKEA in South Korean Business Environment

South Korea Potential for IKEA South Korea is currently among the countries with a stable economic and political situation that attracts foreign business. IKEA is a Swedish enterprise that entered the Korean market in 2014 and currently operates two facilities, and the third one is under construction (Bae, 2018, para....

Impression Management Strategies and Cultural Differences

Introduction The world of business is continuously improving, and organisations, as well as their leaders and managers, must work hard to succeed. Nowadays, there are many tactics to control people and information. Impression management is one of such processes, the essence of which is to influence human observations and opinions...

US Marketing Strategy for KFC

The utilization of proper marketing strategies is crucial for a business environment as it ensures the growth of profits, increases the market share of an organization, and strengthens brand awareness. The marketing phenomenon, which occurred when Popeye’s Chicken introduced a new spicy sandwich, can serve as an excellent example of...

Sony Corporation International Trade Strategy Analysis

Introduction One of the largest Japanese international corporations is Sony Corporation, which has its headquarters located in Tokyo. It is also important to note that fact that the company is old because it was founded on May 7, 1946. The external environment is manifested in the fact that it is...

Strategic Analysis of Pepsico

Executive Summary The present paper provides a situational analysis of Pepsico, Inc., the second-largest food and beverage company in the world. As of late, Pepsico has been going through some difficulties due to political, economic, and social volatility and its apparent unpreparedness for changes. This essay investigates the situation using...

Marketing Mix in Coca-Cola, Pepsi, and Dr. Pepper

Coca-Cola Coca-Cola’s product portfolio is extensive, including over 500 brands. The most popular of these are Coca-Cola, Fanta, Sprite, Diet Coke, Fresca, and Simply Orange. Regarding the place component, the vast distribution system of the company allows it to sell its products in over 200 countries. The prices are low...

Talent Management Strategies of Marks and Spencer

Introduction Talent management is an essential tool that can contribute to an organization’s success by enhancing performance, innovation, and employee motivation. This practice is especially valuable for large firms working in highly competitive business environments. Marks and Spenser (M&S) is an international retail company based in London, United Kingdom. Over...

Transformational Leadership of Jesus Christ

Introduction Nowadays, there are many different models of leadership, and one of the most common is the concept of transformational leadership. The leader-reformer motivates followers by increasing their awareness of the importance of combining their interests with a common goal and creating an atmosphere of trust. The transformational leadership model...

General Motors Company’s Reputation Management

Introduction General Motors (GM) is an American-based company that manufactures motor-vehicles, as the name suggests. It is an international company, meaning it has manufacturing plants in various global regions and offices in a majority of the countries (General Motors). According to O’Callaghan, the company was ranked the leading carmaker in...

Strategic Management: Articles and Videos Review

Mission Statements Dan Heath, a speaker of the video, explains how to create a successful mission statement. He states that nowadays people prefer simplicity. For example, it is useful to replace some pompous or rude words with the simpler ones like present instead of serve or the word “damn” that...

Difference Between Team and the Group

The chapter “Team and the group” are based on how does a team works and to differentiate a team from a group of people. It is very often that people consider teams and groups as one thing whereas there are many differences through which they are called by different words....

Demand and Supply of Healthcare Workforce in Oman

Abstract There has been continued indication of the shortages of physicians and nurses in hospitals across Oman and this is often seen in the media on regular basis. As a consequence, there has also been increased debate on the policy circles among scholars, stakeholders and researchers. Most of these debates...

Amazon Inc.’s Consolidation Process and Tax Benefits

Amazon, Inc. is a global company that has developed particularly as a result of acquisitions. For instance, Amazon, Inc. purchased Whole Foods Marketplace in 2017, and the company’s revenues are now part of Amazon’s consolidated financial statements. Amazon’s corporate structure allows for consolidation by using a hierarchal framework, with varying...

Persuasion and Manipulation in Business Communication

What different persuasive approaches would you use on the following audiences: a boss, a peer, a challenging person, or an open-minded person? Why would your approach differ? Different audiences require different approaches to persuading them because they can express various attitudes to you, and they can assess your reliability in...

Disney Company’s International Pricing and Branding

Describe how Disney conducts market research and how it helps them with new product launches or expansion into new countries Disney considers innovation as one of the most important factors in its marketing processes. Consequently, the firm undertakes market research periodically to understand the prevailing market challenges and opportunities. Additionally,...

Walt Disney Company’s International Services and Strategies

Describe Disney’s international products or services. What locations and countries do they operate in? Walt Disney Company is an international corporation focusing on entertainment and media businesses. Walt Disney and Roy Disney founded the corporation in the early 1920s. During its inception, the corporation was registered as Disney Brothers Cartoon...

Online Shopping App Effects on Impulsive Buying Behaviour

Dissertation Title The Impact of Online Shopping Applications on Impulsive Buying Behaviour: An Analysis of the Differences in the Behaviour of Online and Offline Shoppers Proposal Summary The presented proposal describes a dissertation that would aim to investigate the effects of online shopping applications on impulsive buying behaviour. The topic...

AirAsia X as Long-Haul Low-Cost Airline

Introduction Traveling has become an inevitable element of modern people’s lives, and airline companies are the ones capable of making long-distance commuting easier. However, while all of such organizations can offer speed, hardly any of them guarantees cheapness. AirAsia X is one of the newest low-cost airlines providing people with...

Hookah Venture: Target Customers and Market

Target customers are individuals between 18 and 35 years old (Montgomery et al., 2015). These are mainly people of Middle Eastern descent and their friends and close ones. Importantly, these may be immigrants, children of immigrants as well as people of other ethnicities. People of the non-Arabic descent are mainly...

Procurement Management in Car Manufacturers

Introduction For any project to be implemented, resources are needed. These can be either services or materials required to accomplish the project. It is important to note that the type of resources and the source determine the extent of success in completing the project and subsequently satisfying the end user....

Fabulous Cosmetics Company: Marketing Management

Marketing mix According to Stone (2001) the marketing mix comprises four components commonly referred to the 4ps. They include the price, product, promotion and distribution (place). The marketing mix of the Fabulous Cosmetics was formulated using the SMART principles. Marketing objectives and goals The following are the specific marketing objectives...

Barclays Bank’s Talent Management

Introduction The productivity of a company is dependent on its ability to proactively organise its human resource management strategy. As a matter of fact, labour is a vital factor of production that quantifies the performance, output, and goal achievement with optimal use of available inputs. The Barclays Bank in Stanford...

FIJI Water Company’s Success

FIJI Water’s Success in the Crowded Bottled Water Industry As a brand, FIJI Water was launched in the middle of the 1990s. In 2004, it was acquired by Roll International Corporation, owned by Lynda and Stewart Resnick. Having to compete in the crowded bottled water industry, already overflowing with diverse...

Walmart Company: Long-Term Development in China

Wal-Mart is one of the leading retailers in the world with a net income of over $13 billion and sales of $457.5 billion (Morning Star 2017). This multinational is also one of the fastest-growing companies. This success is partially due to the retailer’s successful expansion in the Asian market. The...

Coral Divers Resort’s Business Issues and Strategy

Brief Summary of the Case The case that we are supposed to analyze is devoted to the experience of one diving resort that suddenly became less popular among tourists. In 2008, the owner of the Coral Divers Resort found out that the number of divers using their services was gradually...

Global Supply Chain Advantages and Disadvantages

What is the role of technology in defining the pros and cons of global supply chain? Find the answer here! This essay analyzes the advantages and disadvantages of global supply chain management and explains why GCCs and GPNs are considered the main factors affecting a sustainable global supply chain. Keep...

PayPal Company: Business Description and History

Business Description PayPal is one of the world’s oldest online payment companies. It connects more than 150 million users globally to a virtual payment platform that allows them to purchase goods and services online.1 The American company supports online money transfers between customers and merchants in a model that substitutes...

Transformational Leadership and Management

The topic of leadership development within organisations has become high on the agenda, as businesses need to become more competitive. Nevertheless, there is no clear answer to the question of what makes a good leader. While some think that effective leaders are born, others think that it takes experience to...

Globalization and the Social Interest of Workers

Abstract Globalization, a phenomenon characterized by the increased integration of nations through trade, politics, and culture, has emerged as an important feature of the modern world. This phenomenon has been hailed by economists as the most important driver for global economic prosperity. The paper sets out to demonstrate that globalization...

Starbucks Company’s Brand in Bangladesh Market

Abstract The study was carried out to develop an understanding of the intricacies and utility of brand effectiveness. Starbucks’ expansion in Bangladesh was chosen as the scenario for which the effectiveness of brand effectiveness was tested. Primary data was collected through the survey questionnaire while secondary data was collected through...

British Airways Company’s Branding Strategy

Introduction This report is aimed at discussing the branding strategy of British Airways. This organization was founded in 1972, and since that time, it has become one of the largest airlines in the world (Woodley 2006, p. 156). This company serves the destinations that are located in six continents. Overall,...

Wheatgrass Company’s Business Plan

Introduction: Implementing a Socially Responsible Marketing Plan A wheatgrass business represents a profitable venture that includes a variety of farming activities. The industry of wheatgrass cultivation, however, produces a wide range of environmental concerns. Therefore, it is crucial to developing a socially responsible marketing plan for the wheatgrass production launching....

Enron Scandal: Financial Fraud and Organizational Behavior

Abstract Statement of Purpose The goal of this research paper is to identify the problems in the organizational behavior (OB) standards accepted at Enron, as well as to locate the connection between the financial fraud that led to the company’s untimely demise and the flaws in the company’s OB standards,...

Diamond as a Commodity

Origin Diamond is an important mineral resource. Diamond is one of the hardest minerals and enjoys the application in a variety of fields. The nature and value of a diamond make it a luxurious mineral. It is used in the making of jewelry and rings. Moreover, diamond is used in...

Diversity Management Practices and Principles

Introduction Over the past few decades, the business arena has experienced an increment in the number of organizations with a high rate of diversity. Diversity in an organization involves appreciating differences amongst employees based on various variables such as socio-demographics, and human capital (Paludi, 2012). This aspect highlights the importance...

Hewlett-Packard Company’s Global Supply Chain Management

One of the key elements of supply chain management (SCM), the design of the agility strategy remains a major challenge for a range of companies due to the need to embrace a huge number of factors prior to responding to a specific issue properly. Hewlett-Packard is one of the organizations...

The Importance of Time Management among Students and Employees in Bahrain Financial Sector

Abstract Time management has been a very important skill since the dawn of time. Many students and employees need to learn time management skills in order to effectively balance their studies, work, social life, and various day-to-day activities. Studies show that in most cases, both understand the importance of time...

The American Automobile Industry’s Porter’s Five Forces Analysis

Abstract Many industries across the globe are experiencing numerous transformations due to some of the recorded trends, such as technological innovations and the need to protect planet Earth. In the United States, the automobile sector has faced numerous challenges that might affect its future performance. While three companies remain dominant,...

The Netflix Firm’s Learning Organization Concept

A learning organization is adept in knowledge creation, acquisition, and transfer, as well as behavior modification, to consider fresh information and insights. Netflix began as an entertainment business that mailed DVDs and offered online streaming and video-on-demand. Currently, Netflix has 103.95 million customers worldwide, 51.92 million of whom are in...

Analysis of Discrimination in Recruitment

Background to Discrimination in HRM Discrimination in the workplace has become a major challenge facing an increasingly diversified world, especially in recruitment and selection of workers. The concept of discrimination has been described by Collier (2017) as the unequal and unfair treatment of an individual due such characteristics as cultural,...

Application of Schumpeter’s Innovative Entrepreneurship Theory

Aims of Project The ultimate aim of the project lies in assessing the application of Joseph Schumpeter’s innovative entrepreneurship theory in the activities of Ooredoo, the leading telecom company in Qatar. As such, the project will explore the Schumpeterian theory in order to increase the understanding of business innovation and...

The Boeing Company’s Strategic Objectives

In creating an operational plan, one of the essential components is the resolution of operational objectives. They are necessary because they provide companies with a more precise and more accurate vision of what outcomes they can achieve. Moreover, strategic goals contribute to the definition of tools and steps that should...

Sustainable Strategic Initiative: UNIQLO

This case study reviews a Japanese-founded company UNIQLO, which launched the All-Product Recycling strategic initiative over 15 years ago, which embraces reusing and recycling. Customers may drop used clothing off in local stores, which then distribute it to people in need or recycle it (RE.UNIQLO, n.d.). The scope and commitment...

Western and Eastern Philosophy: Differences and Their Religious Causes

Philosophies are reflective of nations’ lifestyles and perspectives on ethical decision-making. Western and Eastern philosophies have borrowed a lot from religious movements. There are two differences between these philosophies, including the individualism-collectivism dimension of ethics and the conflict of predetermined rules and searching for truth. Firstly, Western and Eastern philosophies...

Home Depot: The Company Analysis

From a personal perspective, Home Depot is a company that epitomizes almost all elements of learning and value creation to the high extent. In particular, it has the highest level of motivating and inspiring people, developing leaders, and empowering employees at all levels. First of all, Home Depot defines the...

The Samsung Company’s Financial Information

Out of the three companies presented, I would assume Samsung to be the largest, given the international scale of its operations and current ever-growing demand for mobile devices. Samsung is a South Korean corporation which has since then adapted its way of operations to global network of the modern day...

The Boeing Firm’s Ethical Dilemma Regarding the Airbus-Neo

The Boeing Company Boeing is one of the biggest corporations in the aerospace industry. The company works with customers across over 150 countries (Boeing, n.d.). Boeing operates through the development, manufacturing, and maintenance of commercial planes, space systems, and defense products (Boeing, n.d.). The core values of the company include...

The General Electric Multi-Industry Company Overview

Introduction General Electric Company is a multi-industry that focuses on technology and financial services. The company develops products for the distribution, control, transmission, and generation of electrical energy. The products include power generation, medical imaging, media content, security technology, water processing, business and consumer financing, aircraft engines, and industrial products....

Assessing the Effectiveness of Marketing Strategies

Accenture is an internationally established organization that serves various consumers. As a result, it adopts unique marketing strategies to ensure that its consumers find value and benefit from its marketing strategies. However, given the complexity of its business, the organization must continuously evaluate its marketing strategies to ensure that they...

Importance of Brands and Branding for Business

The brand is what differentiates a good or service from others. Thus, branding is implemented to distinguish something that one company offers from the same products produced by other entities. Having a solid brand facilitates high consumer loyalty, hence, profit (Keller, 1991). Since the provider of the goods is recognized...

Analysis of Keurig and Dr Pepper Merger

This paper is about a merger involving two companies: Dr Pepper Snapple Group, a soda-making company, and Keurig Green Mountain, a coffee-making company. It was announced in 2018 that the two companies wanted to come together to have combined efforts that would enable them to make new attractive beverages to...

Feasibility Study and a Cost-Benefit Analysis

The method compares the cost of the total expected benefits from the project with the total costs of its implementation. The analysis has two goals: 1) at the project justification stage, determine whether the benefits from the project exceed the costs and, if they exceed, by how much; 2) create...

Starbucks Firm’s External and Internal Analysis

Summary It is hard to disagree that many people enjoy drinking coffee outside. One of the most famous companies offering such a service is Starbucks – an international and highly respected retail coffee and snacks store chain that provides people with high-quality goods and services. Despite the popularity of Starbucks,...

Workplace Stress: The Coping Strategies

Introduction This research study aims to identify the familiar sources of stress in a hectic work environment, whether commercial or public. The research will uncover management-applicable strategies for assisting workers who may experience tension in or outside the workplace. The report will examine the sources of work-related stress and its...

General Motors Firm’s Leadership Approaches

Introduction The history of General Motors (GM) is characterized by periods of growth, stagnation, bankruptcy, and renewal. Between 2000 and 2014, GM encountered one of its worst moments when several recalls were reported. The corporation recorded unprecedented losses that set the stage for it to become bankrupt. The absence of...

Fictional Character in a Management Position

Michael Pope is the director of the sales department in an airline that was launched three years ago. He has been tasked to lead the company’s marketing team in meeting the defined targets, converting prospective customers quickly, and keeping the approval rankings high. Michael has been instrumental in facilitating robust...

Environmental Forces and Their Impact on Marketing Strategy

Introduction Representatives of modern business face challenges in decision-making, which is associated with constant changes in the world. In such conditions, it is essential to monitor the marketing environment to predict demand (Bhasin, 2018; Zhang & Watson IV, 2020). The environment includes micro and macro levels, and the latter embraces...

Kent Chemical Products (KCP) Organization: Challenges in International Management

Introduction Kent Chemical is a multinational company headquartered in Kent city in the U.S. state of Ohio. The company started as a producer of rubber and later shifted operations to producing plastic additives and chemicals (Bartlett & Winig, 2012). Due to the expansion of Kent’s overseas businesses, Kent’s operations shifted...

Risk Mitigation When Purchasing a House

The real estate market is currently quite well-developed. However, buying real estate from a legal point of view is a very complex procedure and requires careful preparation before its implementation. In the event of an error when checking a home, the excitement of buying a home can turn into drama...

Entrepreneurship: Elon Musk as a Role Model

Introduction Gaining entrepreneurial skills is an important component of a successful self-development practice aimed at training individual attainments in assessing current market conditions and introducing adequate methods of competition. During my study of current theoretical concepts in this industry, I have identified a number of meaningful frameworks that have shaped...

McDonald’s: Fast Food Company’s Marketing Analysis

Introduction McDonald’s is an American fast-food chain that came up in San Bernardino, California, in 1940 as an eating place run by Richard and Maurice McDonald. It is one of the most well-known food brands globally, with a worldwide presence and strong consumer loyalty. Also, it keeps its management spot...

Threats and Opportunities Categories of Strategic (SWOT) Analysis

The most challenging SWOT categories are usually categories of threats and opportunities. On the one hand, people are often aware of the threats, because they naturally focus their attention on potential risks more than on the positive aspects (Capacity Consulting, 2018). On the other hand, it is necessary to look...

Fitbit Smart Sense Watch Marketing Plan

Summary Fitbit smart sense watch has led to the success of the company due to its upgraded features. The smartwatch tracks blood oxygen, stress, temperature, and sleep. The gadget has helped fight against the current COVID-19 pandemic since individuals can easily monitor their temperatures. Moreover, it helps the user keep...

American Multi-Cinema, Inc. Analysis

Introduction American Multi-Cinema, Inc. (AMC) is the US-based movie theatre chain that was founded in 1920. With time, AMC acquired different other cinema theatres and became the largest organization in this industry. Today, AMC involves more than 2800 screens in more than 350 theatres in Europe, while these numbers are...

Unilever’s New Global Sustainable Strategy

Unilever is a global company that sells its products in almost every country in the world and has dozens of brands. Despite some shortcomings, the new CEO Paul Polman has achieved significant results in the company, demonstrating his understanding of the company’s strengths and weaknesses in an international environment. This...

Super Bowl Inc.’s Disaggregated Revenue Analytics

Purpose The primary objective of this memo is to document the revenue data trends while predicting future sales to identify the specific dates and locations that distinguish them from others. Data The data used in the analysis was collected from the firm’s finance department. It was tested for accuracy and...

The Funding Request of the Business Plan

Introduction: The Basis of the Project The business plan has: Information about the company, products; Calculations, prospects for the years; Further actions, methods to improve efficiency; Strategies for further promotion. The Business Plan Based on the Coffee Shop The coffee shop’s uniqueness is in: Aromatic tea and fragrant coffee; Freshly...

“How Starbucks Became an $80B Business” Video

Short History of the Starbucks Company: Foundation The video “How Starbucks Became an $80B Business” describes the marketing strategies used by Starbucks throughout its history. Nowadays the sales of Starbucks account for 57 percent of the total coffee market, but it was started from only one coffee shop in Seattle....

How Small Businesses Be Supported?

Introduction Chain store creation has debilitated markets, eroded public character, and disadvantaged communities and traditional life. Furthermore, consolidation has minimized competition and could hurt customers in the long run. In contrast to the conservative wisdom, the decline of Small and Medium Enterprises (SMEs) is not inevitable, nor is it simply...

Life Cycle Assessment of Environmental Impact

Introduction The environmental impact forms the major pillars of concerns in dealing with food production and consumption strategies. A properly chosen environmental assessment tool influences the results obtained. To assess the environmental indicators, two categories of tools namely the product-based tools and the area-based tools may be used. LCA is...

Employee Selection Process: Human Resource Management

Employee selection is the process of interviewing and evaluating candidates for a job based on certain criteria. Its main purpose is to match the company’s needs and requirements with the skills and qualifications of individuals. The selection procedures vary depending on the company, position, type of business, and working environment....

Wells Fargo Applies Ethical Decision-Making Model

Introduction Until recently, many business enterprises and business leaders focused solely on making and maximizing the profits of their owners. Some companies conducted their activities with a total disregard for ethical standards and values. However, there has been a radical change in the importance of ethical practice in the global...

Transformational Versus Servant Leadership

When it comes to managing organization dynamics and promoting change, a leadership model plays a significant role. It is so because the ways how managers approach stakeholders to be served influence the performance of the latter. It means that leaders should do their best to choose the most suitable behavior...

Accounting Information Systems

An Accounting Information System (AIS) is a combination of the study of the norms of accounting and the design, execution, and supervision of information systems. AISs use new technological tools together with traditional accounting systems to give users the financial information required to run their firms. An AIS consists of...

The Link Between Organizational Structure and Change

The organizational structure is a set of organizational units, and their interrelationships, within which management tasks are distributed between the units, the powers, and responsibilities of managers and officials are determined. It can directly influence the way an organizational change is managed in both positive and negative ways. Therefore, it...

Successful and Unsuccessful Leaders as Change Agents

This paper will review 2 successful and 2 unsuccessful leaders, with the examples of success being Steve Jobs and Jack Welch, leaders of Apple Inc. and General Electric, whereas failures would be presented by George Fisher (CEO of Kodak) and Olli-Pekka Kallasvuo, who was the CEO of Nokia. Steve Jobs...

Fyre Festival: Project Audit

Introduction In April 2017, the now-infamous Fyre Festival was supposed to provide a luxury music festival experience. However, arriving at the private island in the Bahamas, the guests discovered that none of their expectations would be fulfilled. In fact, the festival was canceled the same day it was scheduled to...

Apple Inc: Company Profile and Analysis

Introduction The finance manager is the authoritative person who is responsible to look after the financial activities within an organization. Finance is considered the lifeblood of every business enterprise irrespective of the products and services produced by it. The financial capability and efficiency of concern are highly dependent upon the...

Mergers and Acquisitions: Time Warner Example

Introduction Mergers and acquisitions (M&A) is a corporate strategy that involves combining two or more companies to form one single corporation with an aim of expanding the operations of individual corporations in a certain industry without necessarily creating additional business entity. There is a slight difference between mergers and acquisitions...

Servant Leadership: Chinese Culture and Confucianism

Servant leadership gained momentum several decades ago and has become quite a common approach to managing organizations on a global scale. An increasing number of people utilize this type of leadership style irrespective of the cultural background or the contexts they operate in. However, it is also necessary to note...

Toyota Production System: Review

As part of the attempt to maximize the utilization of resources, companies have invested in research of methodologies of minimizing resource consumption while sustaining the level of output. Toyota was among the first companies to devise such a strategy. This paper will discuss the Toyota Production System and how it...

Strategic Leadership in Examples from Personal Experience

Introduction Leadership is interchangeably connected with a vision and the capability of an individual to create and share among the employees a unified perspective regarding why certain things should be done to help the organisation achieve its objectives. This is the central and crucial factor differentiation between managers and leaders....

Economies of Scale: Basic Concepts and Empirical Evidence

Introduction Economies of scale widely imply the cost-related benefits a firm realizes from an increased level of output. The benefits usually occur from the inverse relationship between unit fixed cost and total output. The rationale is that as more units are produced, the fixed value attributable to each segment diminishes...

The Impact of Interpersonal Internal Communication on Organizational Effectiveness

It is almost impossible to overstate the importance of communication in management. Nearly everything managers do to make it easier for their organizations to achieve their goals requires effective communication. If people cannot share information, it is clear that they will not work together, formulate plans and execute those (Missiroli...

“What Will Future Jobs Look Like?” by Andrew McAfee

The selected video is What will future jobs look like by Andrew McAfee, which focuses on the potential ramifications of automation. The reason why the given TED talk provides the most comprehensive answer is the use of data on two types of human capital. The author suggests that structural unemployment...

Leadership and Management in the Patient-Centred Care

The terms of leadership and management are often used interchangeably within the nursing environment. Both leadership and management are crucial for high-quality delivery of health services (Francis, 2013). Though these notions are often seen in the same respect, they differ in behaviour, skills, or perspectives. Both qualities are demanded to...

Managerial Essentials: Definition and Overview

A manager is somebody who is responsible for leading a given group in realizing a company’s operational goals and the ultimate services/goods production. Management and the roles of a manager are interrelated and they define how an institution is run in regard to, staffing, operation, leadership, and planning among other...

Angela Merkel’s Leadership Style – Article Evaluation

Analysis Main Conclusions Stefan Kornelius analyzes the leadership style of Angela Merkel – the Chancellor of Germany. The country’s citizens go to election in a few days and in spite of her successful eight-year leadership, the Chancellor might lose the elections according to Stefan Kornelius (2013). The editor of Germany’s...

Nike+: Advice and Recommendations for Development

There are not so many companies that may be called undoubtedly known to everyone in the world. Nike hardly needs to be represented as since its very appearance this manufacturer has been pursuing an active policy of development and attracting new partners. A virtual platform for runners Nike+ offer the...

Power Abuse and the Means to Avoid It

Abstract Despite numerous attempts to control the actions of those beholding power, power abuse remains one of the notorious elements of everyday reality. On the one hand, corruption is an inevitable stage of evolution of a regular person who suddenly gained too much power to be able to refrain from...

Marketing Plan for Red Bull GmbH

Executive Summary The marketing plan relates to Red Bull GmbH in its process of marketing Red Bull energy drink. The plan illustrates the marketing research conducted in the process of marketing the energy drink. The type of marketing research used is illustrated. In addition, the consumers and the competitors are...

Planning Organization for the Travel Agency

Thesis statement The current paper is aimed to describe the organizational chart of a company that steadily expands its business activity. The charts will represent the structure of this company on the different stages of its development. All the essential differences and difficulties of each stage will be explained. Mission...

Sea Shepherd: A Non-Profit Organization

Abstract Public Relations is one of the most important functions in an organization as it provides a link between the company and the outsiders. Indeed, the mode and effectiveness of communication by the company to the external stakeholders may have significant impact on the image of the company either positively...

Total Quality Management: Impact of Globalization on Quality

Introduction TQM is the implementation of very comprehensive management techniques with very organized and structured approach to constantly improve the quality of products from continuous feedback from customers. Impact of Globalization on Quality There are several ways to ensure that information technology (IT) has been implemented into a business process...

Leadership and Self Empowerment

Life of people is full of mutual relationships which then define the roles of the people in the community and the further implementations of their talents and abilities. Such approach tends to realize the levels of different people in social, financial and at least societal attitude. Though, the concepts of...

The Ajax Company: Case Study

Outline This White paper analyzes the case study about the “Automated Production Control System Case” of the Ajax Company. The paper identifies and describes the associated risks pertaining to the two alternatives under consideration. The report has been prepared in the form of a White Paper. Description of Problem and/or...

Strategic Management and Logistics: ASDA Case Study

Introduction Recently there have been a lot of emphasis on both strategic marketing and logistics on research and business academics literature, illustrating a growing but confusing body of knowledge (Chernatory & McWilliam 1990, p112). Both strategic marketing and logistics disciplines have played significant role in the establishing basis for business...

Warren G. Bennis’ Contribution to Strategic Human Resource Management

Introduction Several scholars have had their share of contributions to the field of strategic human resource management. They have tried to point out the different factors that play an important role in the ensuring of an efficient Human Resource Management strategy. Among those whose contributions have stood the test of...

The Role of Integrated Marketing Communications Campaign

Integrated marketing Communication refers to a general approach to marketing. This is aimed at ensuring that there is uniformity of message with the corresponding use of media. It involves the use of online and offline marketing sources. Online marketing channels comprise websites, e-marketing, internet TV, and blogs. Offline channels include...

Toyota Boshoku: Human Resource Management

Introduction The company which has been selected for this paper is Toyota Boshoku. This paper is based on human resource management activities of the company. This paper is going to help with understanding the extent to which the Human Resource functions and the HR strategies, policies, and practices are integrated...

Ford Motor Company Organization

The organizing function of management is a critical management activity that is closely connected with planning and leading. At ford Motor Company, organizing plays a crucial role in the manufacturing and retail sector used as a coordinated effort in order to adjust and balance its resources, and produce programs of...

Business Plan and New Product Marketing

Executive Summary A business plan is nothing but a bit of fiction with immense ideas. It offers an insight to investors before they venture into invest in any business.No doubt, the product should be not only have strong market demand but also have experienced management team. Any investor will ready...

Competitive Advantages for Yahoo

Introduction Yahoo is an internet services provider in the global community; it has grown for a period of time now as a portal company. The company has had its share of challenges and success just like any other company in the market. The company has a huge market share and...

Blood Pressure Device: The Direct Marketing Campaign

Product Description The product selected for marketing is a blood pressure device. The uniqueness of this medical product is that it can be used at home and by all family members. This product can help a person to control and monitor his condition and prevent possible problems caused by hypertension...

Accounting Function in Garment Organization

The organisation is dealing with garment manufacturing. It is a medium sized company having 250 skilled labours force including professionals and employees. Its objective is to make quality garment products using the latest state-of-the –art technology for the benefit of customers. When describing the key resources of the organisation, its...

Frito Lay: Control Measures

The greatest want of any organization or corporate body is to ensure that it meets its objectives and maximize all the available opportunities. This is only possible if the management is able to monitor the performance of the entity with comparison to the predetermined standards and take the necessary action...

Theories and Practices of the Compatibilities Within Diversity, Equality and HRM

Overview The following paper shows a critical analysis of theories and practices of the compatibilities within diversity, equality and HRM. In an era of international networking and mobility, the social and cultural composition of communities in which people live and work is becoming increasingly diverse. (Kram et al., 1996, 108-136)...