Sunflower Inc.: Company Case Analysis

Loretta Williams was hired by Sunflower Inc., a large distribution company of alcohol and snack products, as the director of Pricing and Purchasing. She identified the problems with Sunflower and made a plan to counter them. The plans were: To standardize the pricing and purchasing decision in the short-run. In...

Zero-One (0-1) Integer Model

Summary Zero-one (0-1) integer linear programming represents a mathematical method that uses a set of binary answers (yeas and no) to solve with two mutually exclusive options (Anderson et al., 2016). The method has a wide application in different areas of life, ranging from the world of finance to everyday...

The Coca-Cola Company’s Ethical Communication Plan

As the communication analysis of Coca-Cola has demonstrated, the company has often been subject to criticism and has yet to tackle its ethical controversies. One way to go about the issues with brand reputation and communication is to devise a comprehensive ethical framework. This is a necessity for a corporation...

The Link Between Business Structure, Size, Scale, and Aim

It is important to note that the business structure, size, and scale are in a direct relationship with a business aim because the leaders of companies determine their goals and strategies depending on their size and perspectives for growth. This tendency can be examined with reference to the example of...

Differences Between Traditional and Digital Marketing

Introduction The primary objective of marketers is to inform and influence a target audience to buy a particular product or service. Therefore, they use the most suitable and effective ways to promote or advertise their products. Large companies carry out a marketing function to improve their position in the target...

Change Management Theories and Law Enforcement Change Management

Abstract No organization can avoid the need to change in the modern environment. Law enforcement organizations require additional attention from both scholars and managers because of the specifics such as managerial approaches interpersonal relationships. In addition, understanding of the internal culture is essential for enacting an adoption of new initiatives...

Business Strategy and Plan for Beckman Coulter

Company Information Beckman Coulter is a leading brand in the Vitro diagnostics industry. It manufactures and supplies a broad portfolio of laboratory equipment and systems for clinical research and testing in six continents and over 130 countries, including the Sultanate of Oman. It seeks to improve the efficiency of clinical...

ASOS Online Retail Company’s Customer Loyalty

Introduction Customer loyalty, as a rule, actually highlights the extent to which a consumer can devote himself or herself towards the company products and services just because of the high level of satisfaction. This refers to the consumers’ tendency to like and choose any one particular brand over the available...

Uber Storms Europe: Europe Strikes Back

Introduction Modern technologies are currently transforming business operations and processes. Uber Technologies is one of the companies that have capitalized on the power of smartphones and apps to deliver high-quality services to the targeted customers. Unfortunately, the organization is facing various obstacles that have the potential to affect its future...

Coca-Cola Company: Management Overview

Introduction The purpose of this report is to assess management’s effectiveness and efficiency in the Coca-Cola Company. According to the official information available at website, the Coca-Cola Company is an American corporation, a total beverage company, offering over 500 brands in more than 200 countries and territories. The company owns...

Importance of Negotiation Contracts in the Business

Introduction Contracts enable the parties that are willing to cooperate to agree on and set a list of rules that will guide their collaboration. Written contracts may consist of different sections, including the preamble, definitions of terms, the words of agreement, and the duties that each side promises to fulfill....

Amazon: Local and Global Markets

Executive Summary Based on sales, revenues, and global market share, Amazon has become one of the hallmarks of e-commerce in the United States. The advancements in information technology have contributed immensely to the growth and development of Amazon as a market leader in e-commerce, machine intelligence, and cloud computing industries....

How to Start a Startup

Entrepreneurial Mindset It is true that every business starts with an idea. However, the most important prerequisite that a person seeking success in the business world should gain way before even considering to open his or her own business is the entrepreneurial mindset. An idea precedes action in the same...

The Brand Called You. Tom Peters’ View on Branding

How does Tom Peters describe a brand? Tom Peters defines a brand as “a promise of the value you’ll receive” in exchange for your time or/and money. Every company tries to stand out, showing that only they can satisfy their customers in the best possible way. Nowadays, with so many...

Skills Approach: Personal Leadership Reflection

Introduction Leadership is not a singular term as it contains within itself a variety of approaches and types of leadership. Each of them holds its own strengths and weaknesses and applies to different types of people. This paper will provide a reflection on my personal leadership approach, and how it...

Easy Jet Airline’s Strategic Marketing Audit

Industry and Company Overview Based in Britain and with its headquarters located in London-Luton airport, Easy Jet Airline was inaugurated in 1995. The company had a workforce exceeding 8000 people by September 2012. The main mode of expansion of the company is through acquisitions (Sumberg 2011, Para.5). Its main secret...

Marks and Spencer Group’s Human Resource System

The Organization and Its Mission Background of the company Marks and Spencer PLC, commonly known as M&S, was founded in 1884 by Michael Marks and Thomas Spencer in Leeds under the United Kingdom laws. M&S is a leading British retailer with headquarters in the City of Westminster, London. About 21...

Country-Club Leadership Style in Teaching Profession

One of the effective leaders I know is one of my school teachers. Moreover, he is a role model for many. Bodell (2014) claims that the use of a creative approach is the central characteristic feature of an efficient leader in the modern world. Mr. Good, I will use this...

Vodafone Total Communications Strategy in the UK Market

Comparison of communications industries The market for fixed-line telephone communication became stagnant during the period between 2006 and 2008. In particular, one can speak about the great threat of substitute products such as mobile communication or voice over IP technologies. Furthermore, one should mention the growing bargaining power of clients...

Competitive Rivalry: Google vs. Microsoft and Uber

Google and Microsoft are two major American companies that compete in a number of fields, some of which include online search engines and online advertising. In this paper, the question of whether Microsoft should continue competing with Google, which enjoys more success in these markets, will be discussed. Using the...

Marketing Strategy in the Business

Evaluate this statement: “Internet marketing objectives that are associated with any type of communication strategy in the business resemble those marketplaces.” Internet marketing is gaining popularity day by day because of the fast pace and high-efficiency level that is demonstrated through the use of Internet marketing strategies. Internet is an...

McDonald Corporation: Operations Management and Productivity

Introduction Operations management is a key aspect in an organization and centers on planning and control of an organization whether a product or service through study of concepts from several engineering angles such as design, industrial and management which comprises information systems, production and accounting. Customers of different companies order...

L’Oreal: Building a Global Cosmetic Brand

Analyze international markets and assess the risk elements, including political, economic, and socio-cultural factors Nowadays, L’Oreal is considered one of the world’s most commercially successful cosmetic brands. The validity of this statement can be well illustrated, in regards to the fact that, as of 2002 alone, the company declared a...

Mountain Bank’s Business Strategy

Introduction Profits of an organization mostly rely on a good business strategic plan. In the case of Mountain Bank, the profits have been declining as a result of the poor business strategic plan. The best step forward is to develop a new strategic plan which will enable the bank to...

Daimler Company’s Smart Cars Marketing Strategy

Explain Daimler’s business strategy since 1998 for introducing the Smart Car into global international markets, including the United States The Daimler company strategy aims at the production of vehicles that set standards with regards to safety and the environment. The company also seeks to provide special service solutions for the...

Employee Unionization and Recruitment Process

Why the Nursing Staff May Want To Unionize The quest to unionize could be informed by the desire to get better pay. In support of this statement, some nurses in The Saga of Truly Good Hospital were complaining about low salary increments. The desire to get proper remuneration is highlighted...

Turkish Airlines: Financial and Market Position

Introduction The purpose of this paper is to examine, evaluate, and underline the financial and market position of Turkish Airlines, which is a major service sector company in the relevant industry. This research has highlighted the financial conditions of the company by using the most recent data available from the...

Marketing and Revenue Management Relationship

When marketing a product or service, the first thing ought to be the development of an apparent approach to how it will reach both the current and would-be consumers. Particularly, marketers should determine the fundamental need that the service or product will satisfy. The marketers should then outline the target...

Role of HR Practice Within Contemporary Organizations

Introduction The role of organisational work as it is conducted in various modern companies is primarily determined by the qualifications of the employees performing specific duties. Where assessing the quality of human resources is concerned, an essential role is played by the HR manager, whose tasks are to instruct staff...

Organizational Macro-Processes and Effective Management

The effective management of an organization’s macro-processes goes a long way in determining its success. The notable macro-processes that an organization needs to take into consideration include customer relationship management, internal supply chain management, and supplier relationship management. Each of these three macro-processes is important to businesses since they facilitate...

Jack Welch’s Leadership at General Electric

How difficult a challenge did Welch face in 1981? How effectively did he take charge? According to “GE’s Two Decades Transformation: Jack Welch’s Leadership” journal, Jack Welch became the CEO of the General Electronics company in 1981. During this era, the company had undergone a complete reorganization (Cleavenger & Munyon,...

Nestle Company’ Employee Benefits

The article under consideration entitled “Another Big Company Steps Up to Improve Maternity Leave” was written by Emily Peck on June 29, 2015. The author provides readers with information about recent changes to the maternity leave regulations at the Nestle company. The distinguishing feature of the innovation refers to the...

Personal Financial Management and Financial Literacy

Personal financial management is a useful method of controlling income and expenditures as well as planning future savings. By understanding the basic principles and minor aspects of money management such as the compound interest method, people can avoid bankruptcy and enhance their chances for the side income. Since I did...

Computer Zone Company’s Human Resources Management

Human resources management is one of the core aspects that can affect the development of organizations. Human resources are often referred to as key assets of companies, which is largely true, especially in companies operating in industries that require innovative approaches and creative vision (Mathis, Jackson, & Valentine, 2015). Some...

Sany Group’s History, Products, and SWOT Analysis

Overview Sany is a Chinese-based multinational company specializing in construction machinery. Since its creation in 1994, it has grown to the leading company in the domestic market and, starting from the mid 2000s, reached out to the global scene, where it quickly became recognized and acclaimed for the fair pricing...

Internal and External Selection and Decision Making

There is a large variety of methods of initial assessment. Different companies have different preferences when it comes to the specific methods they employ to select the candidates. Each of the methods has its advantages and disadvantages. There is no right answer to the question which methods are better to...

Proactiv, Its Qualities and Advertisement Strategy

Introduction Justin Bieber fans must have been happy to the max when their beloved appeared at their doors with a cameraperson and a box of acne treatment medication. Whether there was some casting for the most pimple-faced Bieber fan or not, it was an all-round ad campaign launched by Proactiv...

E-Commerce Future in the Market Environment

Introduction The dynamic e-commerce business environment keeps on evolving with the ongoing technology revolution. E-commerce is changing the way customers experience shopping and the traditional brick and mortar establishments are experiencing stiff competition from this development. Globalization coupled with the mobile telephony revolution and increased access to the Internet implies...

Dell Company’s Supply Chain Management Strategy

Effective supply chain management (SCM) ensures customers get a better value from the business. SCM entails the integration of structures and processes in the supply chain ensuring an effective and efficient flow of goods, services, and information necessary to provide the value demanded by customers (Sridharan, Caines & Patterson, 2005)....

Ethical, Legal, Multicultural Challenges in Crisis

Unfortunate events or occurrences affect the profitability and performance of organizations (Crandall, Parnell, & Spillan, 2013). Stakeholders expect their respective companies to have crisis management plans to tackle such events whenever they occur. A crisis that is not properly managed draws negative ideas or perceptions from different stakeholders such as...

Transportation and Logistics Influence on Economy

Abstract Transportation and logistics projects may influence a community’s economic objectives in terms of productivity, employment, and even business activities. This study describes the negative impacts of transportation and logistics on the economy of a country. Although transport projects improve the infrastructure of a certain area, they pose negative effects...

Corporate Social Responsibility: Triple Bottom Line Approach

The beginning of the 21st century has been thus far marked by a rapid and wide spread of the social justice and environmental sustainability movements. While previously, issues related to human rights and preservation of the environment were considered to lie in the domain of local and national governments, now...

“The Most Praised Generation Goes to Work”

The article “The Most Praised Generation Goes to Work” by Jeffrey Zaslow uncovered several important questions and answers to them regarding self-esteem of the children who are growing up. To be more precise, the article that was published in the Wall Street Journal is revealing the truth about how children...

Business Analysis of Coca-Cola Company

Introduction Increasing employee performance is a goal of human resource management. HR used to be primarily concerned with hiring, firing, and the conventional yearly salary review, but HR has been favorably reframed and has expanded in scope. The company integrates its human resource management strategy into the broader business objectives...

The Ecosia Organization’s Marketing Analysis

Executive Summary Ecosia is revered as an organization that celebrates biodiversity and climate action. In 2019, it became the first search engine to empower users to make more environmentally conscious decisions. Ecosia provides users with additional information about their search results, including a green leaf icon to indicate planet-friendly websites...

Apple Inc. Technological and Operational Analysis

Apple Inc. is an American multinational corporation known worldwide for its high-quality computers, smartphones, media players, tablets, and other accessories. Since its founding in 1976, the business has consistently ranked among the world’s biggest technology companies, among such powerhouses as Amazon, Facebook, and Google (Komalavalli & Laroiya, 2019). The company...

The Amazon Firm’s Strategic Business Plan

Abstract Amazon is a highly successful online retailer and one of the companies that pioneered the industry. The corporation has made efforts, through research and new product development, to achieve a market competitive advantage over its other competitors. The purpose of this strategic plan is to assess the effectiveness of...

Impacts on Women’s Role After World War I

Line of Argument World War I brought significant cultural and political changes in all spheres of life. The demographic, economic, social, and political impacts on women included voting rights, access to education, and better jobs, and changing of women’s positions in society. Introduction World War I and its aftermath were...

Cost-Volume-Profit Analysis and Its Benefits

Cost Volume Profit analysis (CVP) helps monitor an organization’s activity levels, assisting managers in making decisions that lead to profits or avoid losses. The CVP has numerous uses and influences on most organizations’ cultural dimensions and best practices. Geert Hofstede proposed the cultural dimension theory, and the six key dimensions...

Southwest Airlines’ Financial Management

Introduction Southwest Airlines Co is an airline company that operates in the United States of America. The company mainly focuses on short-haul and high-frequency travel (Ren, 2020). It also deals with point-to-point services and the low fares they provide to the consumers in the market (Ren, 2020). The symbol of...

Walmart’s Approach to Human Resource Management in China

In terms of retail sales, Walmart is one of the world’s largest companies. The company has expanded into foreign territories after its success in the U.S. market. Intending to expand its influence, Walmart entered the Chinese market in 1996. Walmart’s existing human resource management practices did not meet the needs...

Apple Inc. in the African Market

Introduction International business is a unique civilizational phenomenon due to its scale and nature. Every year the concept of domestic business becomes more challenging to separate from the global one for marketing specialists and economists (Peng and Meyer, 2016). Markets are constantly intersecting, and their players are tirelessly looking for...

Comparison of Gun Laws and Gun Culture Between USA and India

Introduction The United States and India are the world’s leading countries based on the number of gun ownerships; however, the exposure, culture, regulations, and impacts differ across the two, with the US experiencing adverse events. The American gun culture is as old as the country’s Constitution, which can be traced...

Apple Inc.’s Net Promoter Score System: Pros and Cons

Introduction A service system is an integrated technology with the company’s network, which help in attaining the need and requirements of the clients. It ensures that customers are satisfied with the organization’s products and services. Apple Inc. uses the Net Promoter Score system (NPS System), which has enabled the company...

Aspects of Pepsico and Utilitarian Ethics

Introduction In the worldwide beverage sector, PepsiCo is a top producer and retailer of non-alcoholic beverages. The significant reasons for PepsiCo’s achievement are practical marketing tactics and product diversification. PepsiCo must constantly reassess its marketing methods and product range due to the intense rivalry in the international and US beverage...

The iPad Pro Features and Marketing Strategies

The Positioning Statement (TA) The iPad Pro is capable of any work thanks to its versatility. The device is a fascinating and effective tool for getting things done, whether someone is focusing on a project, engaging in creative activity, or playing a compelling game. Additionally, the iPad Pro runs complex...

Quality Management and Its Importance in Business

Introduction One of the peculiarities of the modern world is the unprecedentedly rapid development of production as well as the sphere of services, which calls for especially thorough quality control. The latter requirement, in turn, is worth mentioning among the most powerful drivers of innovation; businesses have to adopt new...

Netflix’s Globalization in Brazil

Introduction The modern world has become more connected due to globalization and multinational dependence on areas that support socioeconomic development. The 21st century is largely credited with the unprecedented growth of globalization, particularly through global economic interaction, trade, and capital flaws (McGrath et al., 2022). Factors such as technology are...

J. C. Penney’s “Fair and Square” Pricing Strategy

The CEO of JCP devised a “Fair and Square” concept to enhance sales income and market recognition. However, he mainly changed the logo, spokesperson, environment of stores, sales structure, and pricing strategy. Nonetheless, the CEO primarily altered the brand, spokesman, retail atmosphere, sales organization, and price policy. In other words,...

Decision Efficiency and Effectiveness in Company

Introduction There are some metrics concerning decision-makers’ performance and decisions themselves: efficiency and effectiveness. As a rule, decision efficiency is defined by the number of resources consumed in a decision-making process. Such resources may include time, during which all advantages and disadvantages are considered, money, which decision-maker is paid for...

Walmart Digitalization in the Post-Pandemic Era

Introduction Walmart is one of the largest and most well-known organizations in the retail industry. During the last several years, this company has become a good example of creating high-quality services, maintaining competitive advantage, and promoting efficient leadership in various directions. At this moment, Walmart has to deal with different...

Business Administration as the Best Major

Argument The thesis argument of this persuasive essay will be that, despite some people’s opposite opinion, business administration is truly one of the most interesting, promising, and best majors for young students. Having experience studying in business administration course, it will be easier to present qualitative judgment about the strengths...

Leadership and Army Profession

This essay aims to examine the impacts of the Armed Forces leadership principles on military expertise, knowledge, and service competence. Leadership lays the foundation for professionalism in the military by underpinning the service values such as duty integrity, respect, and selfless service. Every military officer is a leader with a...

John Kotter’s Eight-Stage Model: Benefits for Management

Executive Summary This report explains the role of management in forming a strong team in terms of its evolution and current state. As the contemporary models of leadership suggest, successful teams operate in a spirit of unity and shared vision instead of imperative assignments from the management. One of the...

Building and Leading High Performing Teams

Abstract Teamwork is a dynamic and complex process that enables the exchange of diverse opinions and perspectives. This study focuses on exploring the issue of team performance in connection to leadership approaches, team dynamics, and motivation, as well as diversity. It was found that the most productive and effective teams...

The Impact of Influencer Marketing on Zara

Zara is a fashion design and manufacturing corporation in Spain founded by Amancio Ortega Gaona. Zara started as a wear shop and developed to be the most successful and recognized brand in the fashion industry, with over 63,000 stores globally (Murphy, 2021). Zara was included in the public offering in...

Covetella as a Business in a Foreign Environment

Introduction The analysis of case studies is essential for business and marketing management students because it shows the challenges and constraints entrepreneurs face running a business. The case study of Covetella’s experience is instructive as an example of a business in a foreign but quite attractive economic environment. Besides, Covetella...

Ethical Leadership Virtues Questionnaire

Leadership Virtues Questionnaire focuses on several virtues when approaching ethical leadership. According to Riggio et al. (2010), LVQ evaluates leadership virtues while looking at awareness and self-discipline skills. Prudence is one of the virtues, which entails the wisdom that enables an individual to ensure a balance when handling two extreme...

Barriers to Effective Decision-Making in Organizations

Decision-making is a complicated process, and many barriers can decrease its effectiveness and lead to negative consequences for organizational performance. In addition, those barriers are often connected, meaning that the manager’s inability to overcome one of them can make another more dangerous for the company and the other way around....

The Coffee Truck: A Critique of the Business Project

Background Starting your own business always involves risks and economic threats; there is never a guarantee of success, no matter how effective the leader is. The initiation and profitable existence of a commercial project depend not only on the personality and skills of the leader but also on a combination...

The Key Qualities That Make a Good Manager

Melissa Richardson sees a good manager as a person with advanced motivation skills, encouraging steady working relationships within the team of professionals. Richardson’s actions comply with her ideas: she joined training on team motivation and read books on leadership, discussed her team sales performance, and applied her motivational skills to...

Managerial Challenges of the 21st Century

Introduction Performing managerial tasks in the present-day world is becoming complicated due to the evolution of the field, resulting in the modification of all procedures. It is conditional upon the change in the way people communicate, which implies innovations applicable to all areas of companies’ activity. Therefore, the majority of...

Successful Innovation in Toyota’s Market Industry

One of the factors of consumer success and achieving a strong competitive advantage in today’s companies is a commitment to innovation. Innovation should be thought of as any innovation in a company that aims to increase productivity and optimize labor. In other words, many of today’s companies, especially the largest...

Starbucks Marketing Case Study

Background Analysis Starbucks Coffee Corporation was founded in 1971 in Seattle, the USA. The company is a brand premier coffee retailer and roaster. Nowadays Starbucks operates in more than 62 countries and has approximately 200 000 employees. The company’s feature is that they use only high-quality coffee and tea sorts...

Crisis at ChassisCo’s Athens Plant

Causes ChassisCo was Toyota’s suspension cradle supplier and they worked successfully in two projects until 2004. After successful launches of Suprima in 1997 and Responsa in 1999, Toyota decided to engage the company with another project, Suprima 2003. However, this project did not achieve expected success as it registered poor...

Blue Nile Company’s Strategic Options for Development

Blue Nile is the online retailer of diamond rings in the US. Mission Blue Nile’s mission statement is to improve customers’ shopping experience by offering consumers high-quality jewelry and education so that customers can make informed, confident decisions. Most people are discouraged by the traditional jewelry shopping experience; the company’s...

Moderna Company’s Entrepreneurial Climate

Moderna is a pharmaceutical company that was founded in 2010 and has a special focus on mRNA technology and immuno-oncology, infectious, rare, autoimmune, and cardiovascular diseases (Moderna, 2021). The early 2010s were a time during which major innovations and diversification of the pharmaceutical industry began to take place. The past...

Strategic Information Management: 99 Cents Only Store

Introduction Strategic information management is defined in the broad contexts as handling of information in an organization to provide value, maintain competitive advantage, and streamline core functions. Information management has become synonymous with strategic management especially in the current global village. Prosperous organizations capitalize on total quality management in all...

“Shoe Dog” by Phil Knight Book Review

Introduction Shoe Dog is a true story about the founder of Nike, Phil Knight, and his struggle to come up with a strong shoe brand. The title shoe dog is symbolic of the struggles involved in the shoe industry’s manufacturing and distribution aspects. Phil explains how his dream of building...

Followership Leadership vs. Servant Leadership

It is important to note the fact that leadership plays a major role in society. The main reason is that it is a core element of any organization, including private, public, for-profit, or non-profit. However, a leader can utilize a different range of approaches in order to lead his or...

Challenges for Managers in the Workplace

Managing an organization in the contemporary world is a quite challenging for many organizational leaders. This observable fact has been necessitated by a combination of several factors relating to the continued uptake of technology, diversity within the workforce, as well as corporate goals and values among others (Clifton & Harter,...

Dollar Shave Club’s Value Proposition and Business Model

Dollar Shave Club’s value proposition and how does it differ from Gillette’s One of the major factors explaining DSC’s success is the unique approach to working with clients and the company’s value proposition. It presupposes a fair price and a client-centric service focused on the increased level of satisfaction among...

Evaluation of Monitoring Potential of Walmart’s Board of Directors

Summary The principal responsibility of the board of directors is to oversee the execution of strategies, plans, and activities performed by a company’s management. There are various areas that can be considered for evaluating the monitoring effectiveness of the board of directors. This paper evaluates the monitoring potential of Walmart’s...

Vision and Mission Statement in Business

Introduction In modern conditions, the manager must think strategically, evaluate the impact of new technologies, changes in the needs and expectations of customers, efforts and costs necessary to stay ahead of competitors. Many external and internal factors that should be considered when planning the future. An important role in this...

Multinational Enterprise: Siemens

Introduction Entry into a new market can either be highly profitable or catastrophic for an organization. There are several factors that have to be considered when trying to enter a new market. Some of the factors include SWOT and PESTLE analysis and an evaluation of the best strategies and mode...

The Analysis of Eli Lilly’s Joint Venture With Ranbaxy

The Indian pharmaceutical industry in the 1990s presented both an opportunity and a challenge for foreign companies. On the one hand, the developing country had a steadily growing market of eight hundred million people and an expanding middle-class. On the other hand, the nation had strict rules concerning the patent...

Hewlett Packard Enterprise: Business Plan

Executive Summary Vision/Mission Statement Hewlett Packard Enterprise (HPE) is an information technology company focusing on software and networking. Its mission is to introduce modern technological solutions for the benefit of the community’s business and everyday life. The company follows the principles of overall inclusion and aims to create equal opportunities...

Amazon: Elements of Marketing Mix and Business Success Analysis

The approach to the marketing mix theory is changing dramatically due to the transformation of business processes and customer behavior, as well as the evolution of the digital age. Researchers state that the rapid development of the digital environment and related products “have redefined the routine lives of individuals and...

Walmart Tactics and Action Plan

Introduction Walmart is known across the globe for its revolutionization of retail strategy. It has maximized the cost-efficiency of all processes, including logistics, manufacturer relations, distribution, as well as human resources (Reich, 2018). Throughout its history, the company was one of the first to introduce numerous changes that helped streamline...

Effective Leadership: Leadership Requirements Model

One of the Army’s primary tasks is to serve the American people by protecting the perpetual national interests and complying with military responsibilities. To meet these requirements, one needs to adhere to the leadership based on values and impeccable character, and professional expertise. The Army leadership requirements model (LRM) provides...

The Ford Motor Company Analysis

Introduction History. The Ford Motor Company appeared in 1863 in Michigan and was founded by Henry Ford. His purpose was to produce safe cars that would be available for the buyers from the middle-class. His idea was to make transportation from one location to another comfortable and fast (Link, 2018)....

Pursuing Education in a Supply Chain

As I am about to get my Master’s degree, it is evident that further plans are to be prepared and executed. Nowadays, many companies prioritize their employees’ knowledge of the industry (O’Byrne, 2017). Logistics Supply Chain Management is a relatively new sector, which continues to grow and develop. According to...

Google`s and Microsoft`s Business Models

Google and Microsoft are major multinational technology companies, together with Amazon and Apple they constitute four ‘Tech Giants’ – corporations which dominate the information technology sphere. While Microsoft and Google have similar business models, it might be relevant to research the differences in their functioning. Microsoft was the first company...

Hazard Analysis: Initial Risk Assessment, Additional Control Measures

Every workplace has issues that can cause safety risks to the employees, equipment, and the product. Hazard can be defined as a potential for harm and encompasses “all aspects of technology or activity that produce risk” (Manuele, 2014, p. 169). Similarly, inactivity can also cause threats in the workplace environment...

Oura: Company Analysis

Oura is a company that sets accomplishing healthy sleep as its goal. Thus, all its products are designed to help customers with quality rest at night. The company’s flagman is Oura ring, which has gathered massive media and consumer attention throughout 2020. It is an electronic device that combines the...

Innovation in Organizations: Ryan Air

Executive Summary The study has shown that innovation is a strong business weapon that can give an organization a competitive edge over others. By adopting certain characteristics that encourage innovation, an organization puts itself in a position to compete favorably and even stay afloat during economic hardships. The characteristics mentioned...

Wegmans Food Markets: Management Analysis

Introduction Wegmans is a large family-owned company that sells groceries in 6 states (Ebert and Griffin 305). The total number of stores run under the supermarket chain accounts for 80 (Ebert and Griffin 305). The company has a long history; it was founded in 1915 and since that, has been...

Marks & Spencer Plc’s Strategic Management Accounting

Introduction It is imperative for all companies to set out their strategic plans which they use as guidelines and these plans indeed assist them in setting up the scope of their operations and controls which in turn ensure the sustainability of business and achievability of profits in the period that...

Competitive Advantage and Competitive Differentiation

When it comes to business management, the aspect of competitive advantage always appears in the discussion. According to Kotler and Keller (2015), competitive advantage (CA) is a “company’s ability to perform in one or more ways that competitors cannot or will not match” (p. 304). In other words, it is...

Economic Opportunities and Challenges of Investing in Ghana

In the context of recent years, private investor interest in African economies has been growing. Despite some setbacks of the COVID era and the challenges of the environment and infrastructure, experts predict that the private sector will play a critical role in the economic development of African countries, propelling them...

Forge Group Ltd Qualitative Analysis

The quantitative financial analysis of Forge Group Ltd has shown that for the year 2013, the value of assets has amounted to 464,210 (250,784 in liability and 213,426 in equity). As compared to the other years in the selected time period, the value of equity in 2013 is by far...

The Ethics of Performance Evaluation in Organizations

Introduction Many companies have relied on the performance evaluations to measure and improve the effectiveness of its processes, systems and employees. The success of any business, company or institution is pegged on its performance and just as the process of project or business management is characterized by monitoring and evaluating...

US and UK Corporate Governance Frameworks

Introduction Corporate governance can be defined as how companies and corporates are controlled and directed. Since corporates play an important role in the society of wealth creation, tax payment, and provision of employment, there is the need for them to be controlled, so that their operations ensure the maximum realization...

Apple Inc.’s Change and Innovation

Introduction The theory of Business Model Innovation (BMI) discusses the creation and reinvention of a business model in the decade of globalization and in more recent times, that of recession. The business model innovation theory offers ways in which a time-consuming company can increase to competitiveness by the importance scheme...

Layout Design for Organizations

Introduction Layout design refers to the configuration of equipment, work centers, and departments, with a view of improving the flow of work in an organization. Therefore, planning of a layout involves decisions on how to arrange centers for economic activity required by facility’s processes (Domschke & Krispin, 1997). If an...

Business Code Evaluation of Ethics by Shell Company

Introduction Professional integrity and dignity are the foundation of an employees’ reliability in an organization. The consistency in the organization is obtained by the implementation of the code of ethics. A Code of ethics is the set of principles, values, policies and standards of conduct within an organization that directly...

The Process of Becoming an Entrepreneur

Introduction An entrepreneur process is the process by which an entrepreneur identifies an opportunity, evaluates, and develops it to produce a new product that can help him or her make some profit. The entrepreneur faces many forces in the process and must be ready to overcome all of them to...

GE Energy and GE Healthcare: Strategic Customer Relationships

Overview of the case study Having realized the numerous benefits of IT, many companies can now advertise and market their products through customers’ sites. This is besides continuous monitoring throughout the world. GE energy grabbed these opportunities thereby creating customer relationships that have had varied benefits and returns for the...

Steps for the Decision-Making and Final Decision

Introduction The business world is the specific sphere where people are to make decisions. There are a great many different techniques and methodologies in decision-making. The better method is used, the better decision is made and this decision is sure to influence the whole working process. Taking the scenario of...

Swatch Group’s Brand Audit and New Positioning

Brand Mantra, Core Brand Values & Brand Identity Swatch Group is repositioning and rebranding its products due to the vast competition that it is facing from other dealers worldwide, by doing so Swatch group is trying to recover its customers and retain the market share. Swatch Group should start more...

Analysis of the Industry State of the Automotive Industry in Italy

Introduction The world automobile industry always showed a growing tendency. The invention of the car by Henry Ford in the year 1896 was a turning point in world transportation history. (Automotive Industry Analysis- GM, DaimlerChrysler, Toyota, Ford, Honda). Though the automobile industry is growing at a higher speed, there are...

Effective Public Relations in the Fashion Industry

Public relations play a crucial role in the modern world because they have a great impact on the perceptions and attitudes of potential buyers. Public relations perform the necessary functions of informing and persuading, which are both complementary and conflicting. Consumers want it to guide their consumption decisions in an...

Internationalization of a Bicycle Company: India & the US

Factors Affecting Internationalization of Bicycle Company The need for internationalization of companies began when firms saw the necessity to increase their export efforts due to the declining domestic consumptions (Andersen, 1993, p.209; Athukorala, 1995, p.2). However, their continued experience on the international markets exposed several challenges that impacted on their...

Case of McDonald’s on Campus

Introduction The world of business is a versatile dimension in present days where every convenient means for making it effective is one more chance to exceed domains of a company’s influence. In this respect the ability of a company to provide new projects in making business successful and closer to...

What Is Meant by ‘Glass’ and ‘Concrete’ Ceilings? How Are These Barriers Constructed and Manifest in Organizations?”

Introduction This paper is about managing diversity in an organization, this paper will critically examine the challenges that are faced by the HR managers in regard to managing diversity in an organization for example, barriers like ‘glass’ and ‘concrete’ ceilings are constructed and they manifest within the organization. Diversity can...

Consumer Purchase Decision Psychology

Executive Summary Consumer purchase decision is influenced by external factors used as stimulus in store design. These factors enhance the consumer capacity to assess the stimulus meaning and initiate a response in them to involve in more purchases. Customer behaviour modification during shopping is based on the perception of customers....

Systems Thinking In Organiztions

Introduction An organization system is a compilation of elements or units that are well incorporated to achieve a general aim. The system consists of entities that undertake a course of action to generate definite outcomes that collectively, result in the desired yield for the arrangement. Therefore, a system comprises numerous...

Toyota Company’s Marketing Management

Introduction The Australian automotive industry is a small segment of global auto market with no players. There are four major foreign players Australian automotive industry with foreign giants. It has been regarded as an exposed industry due to the international competitive forces and the industry is a shrinking one. Toyota...

Business Communication in Egypt

In the modern world globalization is exerting immense influence on the development of business situation. The market is expanding at an unprecedented rate, thus requiring proficiency at making business contacts and establishing international bonds. Consequently, a profound knowledge of mentality and cultural peculiarities is of vital importance for a successful...

Sources of Finance Analysis

Finances are required for starting a business and for expansion and development of the business. Appropriate access to sources of finance for a business largely depends upon the type of requirements of the business. Businesses require finance for long term as well as for short term purposes. Sources of finance...

Shoelace Manufacturing Company’s Supply Chain Management

Introduction The world of business in the twenty first century is getting more and more competitive as time goes by. The concept of globalization and free trade has only increased the issue further. This is true for any sector in the market which includes manufacturers, retailers, wholesalers, and service providers....

Financial Management of Aldar Properties UAE

Business Overview Aldar Properties is currently the largest property developer in Dubai. Established in October 2004 as a real estate developer, Aldar has initiated ventures in the areas such as residential units, retail, commercial buildings, the entertainment industry, and five-star hotels. Currently, Aldar is the second-largest real state developer in...

Mobile Phones of Consumer Choice: Market Research

Introduction Market research is the process of collecting information regarding the product of a company from the market. It gathers information about the product in terms of the customers, competitors, market and future market potentiality of the product. “Various methods of market research are used to find out information about...

Furniture Manufacturing in the UAE

Introduction The successful realization of any project depends on the development of an appropriate schedule and the allocation of resources. The focus of this project was on enhancing furniture manufacturing in the United Arab Emirates (Abu Dhabi) with reference to finding the best possible project management practices to ensure that...

Marina Bay Sands Singapore Hotel’s Marketing

Introduction Marina Bay Sands Singapore Hotel is a luxury hotel and casino on the shores of Marina Bay in Singapore. It is famous for its rooftop Infinity Pool and panoramic views of the whole of Singapore (“Singapore Luxury Hotel”, n. d.). The complex has everything for recreation and entertainment, including...

Romania: Market Entry Recommendation Report

Executive Summary This report focuses on an analysis of the macro-environmental situation in the Romanian market. The findings were obtained by utilizing the PEST and SWOT analysis tools, as well as Geert Hofstede’s paradigm of cultural dimensions, to investigate political, economic, social, technological, and cultural factors. It was found that...

Job Satisfaction Factors in the United Arab Emirates

Introduction Job satisfaction refers to the extent to which workers feel satisfied, motivated, and content with their work It happens when workers feel that they have career development, job stability, and a good work-life balance. Having satisfied employees is vital for an organization because such employees are dedicated to delivering...

Feathers Fashion: The UAE Brand in Saudi Arabia

Introduction Feathers Fashion is a UAE company that primarily sells fashion products. The list includes a wide range of products, such as jewelry, bags, sunglasses, shoes, perfumes, mugs, bracelets, pens, and watches. All these items are designed in a highly luxurious way in order to appeal to richer consumers. In...

“The 360 Degree Leader” by John Maxwell

Introduction Leadership skills development is essential for any person who wants to succeed or even fit in modern society. When thinking about leaders’ roles, people tend to focus on the ability to influence others and make them follow. However, in his famous book, John C. Maxwell unveiled the value of...

Why Negotiations Fail

Introduction Negotiations are an effective way of making a good bargain or at least reaching a compromise among stakeholders. They take place not only in global politics and economics but also in everyday life when, for example, a person negotiates future wages at a job interview or resolves a conflict...

Issues of Ice-Fili in the Early 2000s: Case Analysis

Ice-Fili was a top ice cream manufacturer in Russia in 2002. By that time, the company had managed to overcome the consequences of both the Soviet Union dissolution and the financial crisis of 1998. However, the company and its managers also faced a few key issues that deserved specific attention....

Marketing for Sports Brands Using Mobile Advertising

Abstract The growing intensiveness of market competition creates a new marketing challenge for sports brands. The leaders of the global sportswear market seek new ways to conquer the hearts and minds of the new and existing customers. The emergence of new media forms provides unique marketing opportunities. Mobile advertising has...

Corporate Governance in the UK of the 1990s

The Maxwell Scandal The Maxwell Scandal occurred in the early 1990s after Ian Robert Maxwell was found dead in the Atlantic Ocean. After the death of the owner of the huge publishing empire, the banks called in the loans, and the fraud made by Maxwell was discovered by a wide...

Human Behavior in Complex Social Organizations

Introduction Organizational behavior within a social company is regarded as one of the key factors that determine success. It is explained by the fact that organization and its structure define business performance, while the most important activity aspects are defined by the company’s profile, aims and objectives, as well as...

Apple Inc. Company’s Resources and Position

Are any employees of your company represented by labor unions or covered by collective bargaining agreements? Are any of these employees working outside of the United States? For now, Apple has no employees that are represented by labor unions or covered by collective bargaining agreements because they are considered to...

Performance and Commitment in the Workplace

Background Looking back at my experience working as a server at (each w lahum) I would have to say that while the job was not easy, it was good enough in terms of the salary that we were given as well as the hours that we were supposed to work....

David Beckham and His Celebrity Endorsement

Introduction In the last three decades, most companies have focused on joining international markets in response to rising competition in the domestic market. International marketing is one of the concepts that have helped companies to join overseas markets successfully. International marketing refers to “a multinational process of planning and executing...

Project Manager’s Leadership Qualities for Success

Introduction Management refers to the process of arranging, establishing, leading and regulating the business resources including efforts of the organizational members to achieve the ultimate goals in an organization. In the analysis of system development, management skills are required to meet the goals and objectives of an organization. Some of...

National Food Products Company: Marketing Segmentation

Executive Summary NFPC has been known as one of the largest food and beverage organizations in the UAE. Producing milk, mineral water, and plastic containers, particularly, bottles, NFPC has warranted the loyalty of numerous UAE residents. However, with the recent changes in the UAE market and the emergence of new...

Leadership Styles Comparison: Authoritarian, Democratic, and Laissez-Faire Leadership

Leadership style is an essential managerial characteristic. According to Lewin’s model, there are three types of leadership: authoritarian, democratic, and laissez-faire (Marquis & Huston, 2011). Authoritarian leadership is characterized by rigidity, strict control, and discipline. Such leaders mainly focus on the desired results. Within organizations, authoritative leaders tend to ignore...

ABC Company’s Public Relations: Strategic Plan

Executive Summary In the current competitive business environment, it is increasingly becoming important for companies to come up with plans for improving efficiency in production, effectiveness in marketing, and a positive relationship with various stakeholders. This strategic public relations plan seeks to help this company to develop a close relationship...

Apple, Inc.: Financial Reporting Problem

Total Cost and Book Value Based on the historical cost principle, companies are required to record the assets in the balance sheet statement at cost. This value is reduced periodically using accumulated depreciation. The cost of an asset should be calculated properly because failure to do that can affect the...

Alphabet and Google Companies’ Strategic Directions

External Environment Opportunities and Threats The creation of the Alphabet has presented a variety of new opportunities. For Google, the launch of a new parent firm gave an opportunity to concentrate on working as a highly successful and leading searching engine and allowed it to focus on developing digital ads...

Rogers Communication Company in the Indian Market

Executive Summary Rogers Communication is one of the leading Canadian telecommunication firms. It is proposed that it should consider expanding its operations to the Indian market because of the size and increasing purchasing power of the population. The country analysis shows that India’s population, socio-cultural and political environment and good...

Shoppers Drug Mart Corporation’s Retail and Services

Introduction Every successful company has a competitive advantage that can be achieved in various ways (Hallsworth et al. 149). Some companies develop innovative products while other focus on information management. Shoppers Drug Mart pays significant attention to the development of an efficient retail network that makes the business attractive to...

Marks & Spencer as a Marketing-Oriented Company

Marks & Spencer (M&S) is an international, multi-channel retailer specialised in food and fashion. Currently, food business accounts for 58 per cent of the enterprise’s total turnover, while clothes and home business – for 42 per cent (M&S 2016a). Quality and innovation are the core values incorporated into M&S organisational...

AirAsia: The World’s Lowest Cost Airline

Introduction Due to the geographic specificity of Southeast Asia, where traveling from one destination to another by land is either very difficult or simply impossible, air transportation has seen rapid development over the last couple of decades (Jeddi et al. 2014). As a result, at present, the Asian air transportation...

British Airways: Company Information

Abstract The blistering rise of digital devices preconditioned the increased importance of IT technologies for the functioning of the majority of organizations and corporations. In this regard, the given paper is devoted to the precise investigation of the main aspects of a certain company that benefits from the exploration of...

Change Management Models Comparison

The Kurt Lewin Change Management Model Developer The model was developed by a German physicist Kurt Lewin who immigrated to the United States in the early 1930s. He is known as a founder of social psychology (NHS, n.d.). Description of the theoretical perspectives The framework of his model consists of...