11478 samples of this type
Case Scenario The company selected for this scenario is Bechtel Group Inc. It is the largest construction and civil engineering company in the US, which specializes nearly every sphere of construction work ranging from infrastructure to mining and metals, oil, gas, chemicals, and nuclear engineering. It is famous for its...
Current marketing Strategy of Lipitor Smith (2008) argued that this Pfizer, the pharmaceutical giant to whom Lipitor belongs to and Lipitor turned into blockbuster not only it’s exclusively, but also for the smart marketing, Pfizer knows how to reach to the pyramid of revenue generation with its current marketing strategy....
Identification of the problem At this point, Gap Inc. faces various challenges that are related to the internal and external environment of this corporation; in particular, one should focus on the following factors: 1) the competition with other retailers; 2) the impacts of economic recession; 3) inefficiency of the supply...
Introduction Frederick Taylor, an American engineer, was the founder of the school of the scientific management that is used by plenty of contemporary businesses in the field of the scientific labor organization (Boone & Kurtz 2012). It is of no coincidence that the engineer created that theory as he possessed...
Global Operation and Cultural Diversity Coca-Cola is an example of a company that commits to supporting cultural diversity among its employees in many countries around the world. The company’s policies on diversity are largely based on the fact that the company operates globally, and an important factor in its success...
Introduction JP Morgan Chase & Company is the largest bank in the United States that offers banking and other financial services. It has a market capitalization of approximately $2.145 trillion. It was founded in 2000 after the merger of two financial institutions namely J.P. Morgan & Co. and Chase Manhattan...
What is Financial Statement Analysis? Many companies and individuals rely on financial statement analysis in their work. It is the procedure of using analytical and financial tools for examination and comparison of financial statements (What is Financial Statement Analysis?). Financial statements are a requirement by law, and interpreting them gives...
Introduction The acquisition of Zappos by Amazon is a good example of the complications of combining two companies that have different organizational cultures. Although the merger between the two companies was mostly inspired by developments in the market place, the usual expectation is that the values and cultures of the...
Personal Mastery Definition In the contemporary world of business, leadership is growing more complex and flexible. The skills of a successful leader are linked to a broad scope of factors some of which people can inherit as aspects of their personalities and characters, and some can be learned and developed...
The Scandal When it comes to the types of fuel, the automobile preferences in the United States and Europe differ majorly. The cars powered by diesel fuel that produces the emissions of CO2 (carbon dioxide) are more popular in Europe, while the Americans prefer the vehicles running on gasoline that...
Introduction Tesco is among the global leaders in retail business and has expanded to major parts of Europe and beyond. This paper reviews Tesco’s internalization strategies against the scale of Porter’s Diamond analysis. Besides, the treatise applies the Resource-Based View Theory to explain the international strategy of Tesco during its...
Introduction Leadership is complex and has various definitions, qualities, concepts, and theories. As such, different leaders apply different leadership approaches and styles. A comprehensive yet precise definition of leadership portrays leadership as a multidimensional process of identifying goals, motivating others to act, and giving pertinent support to realize mutually agreed...
The market mix is described as the combination of the four main elements of marketing, which are the product, price, promotion, and place to meet a certain market need. The market mix model is usually used as a tool by many companies to define their marketing strategy to attempt and...
Promotional strategies of Maruti Suzuki India Every organization needs promotional strategies and approaches as they have a huge impact on the reception of the product. In this case, Maruti Suzuki India Ltd has unique products that must be aggressively promoted in order to beat the tough competition in the automobile...
Brief History The first Starbucks’ coffee store was opened in 1971, and the company has chosen the Seattle’s Pike Place Market as a historic location (Schultz & Yang, 2012). Nonetheless, the idea of the creation of the original coffee place started in 1983, when Howard Schultz (the Chairman and the...
The rational decision-making model The rational decision-making model provides a systematic approach to making decisions using logic and cognitive functions such as creativity and imagination (Morcol, 2006). The word “rational” means that the process applies logic and aims to get the most feasible solution to a problem. The method can...
The breakdown of relationships between members of the noodle wheat supply chain occurred due to the contamination of the product and import refusal that entailed operational and financial losses. Of course, contamination is more than just a rude mistake made by the suppliers, as they knew about the norms regarding...
Running a restaurant, especially in the area known for its high competition rates among the local food production companies, particularly, the fast food industries, is not an easy task. However, by defining the profits and losses that the company is likely to witness in the first year of its operation...
Importance of Consumer Behavior Consumer behavior is very important to the administrators at Pretoria University who use the marketing concept in providing quality meals at affordable prices for the students (Peter & Olson, 2010). The most puzzling aspect of consumer behavior is its dynamism. It causes wastage of resources (Shankar...
This essay will cover how Microsoft has been impacted by two of the Five Forces of Competition and the general environment, as well as the external threats and opportunities the company faces. The company’s strategy to optimize its strengths and reduce its shortcomings, as well as its resources will also...
Introduction A president is expected to be bold and articulate, with great charisma and deep knowledge. However, each person who has held the office of President has brought a distinct style to it. These styles reflect the President’s character, personality, and performance. A full range of leadership styles often include...
This report focuses in the performance Shopify, a technological firm that provides one-stop solutions for individuals and companies that want to start and eCommerce business. The purpose of the report is to evaluate the company’s financial performance in terms of profitability, liquidity, financial gearing, and efficiency using financial ratios. The...
Zappos is an active business entity that conducts its operations online. The organization stocks a wide range of products, including shoes, clothes, and appliances (Askin & Petriglieri, 2016). Accordingly, Zappos is a subsidiary of Amazon but operates independently. The following section covers the online retail firm’s financial consideration by focusing...
Executive Summary The marketing plan comprises the marketing strategies for EXTRA energy drink Company Limited, located in Texas-USA. The company’s mission and vision statement have been analyzed in the introduction section—an overview of the external and internal environment of the company by analyzing the PESTEL and SWOT. Furthermore, a review...
Leadership is an exceptionally crucial ability in all areas of life, including business. Leaders influence others and can shape the direction of the development of their organization. The TED talk by Drew Dudley entitled Everyday Leadership is dedicated to the concept of small-scale leadership and how people can impact each...
Introduction As the world experiences the adverse impacts of climate change, countries have accelerated their efforts in transitioning from fossil fuels to low-carbon energy. The changeover poses a significant threat to the companies operating in the oil and gas (O&G) industry, as the prospective demands for nonrenewable energy sources are...
Introduction Evergreen Marine (UK) Limited Company is a subsidiary corporation of the renowned Evergreen Group. The firm began its official operation in 1979 under the UK flag container having its headquarters located in London. It offers shipping, leisure, and aviation services across different destinations with approximately 600 employees. The report...
Pricing strategies is a concept that has been studied for decades. The focus in many studies is put on how a firm can get customers to purchase their product. Pricing affects the buying decisions and the profitability of a business. Apart from these two considerations, the competition should also be...
Introduction In the context of a marketplace setting, most businesses nowadays, particularly multinational ones, are looking for better conditions outside their home countries. Their activities are spread throughout numerous countries to take advantage of the overseas markets. Many of the least favorable elements for a company’s long-term existence, such as...
Introduction Donald and Doris Fisher founded Gap Inc. in 1969 in the apparel industry. Currently, their organization has a workforce of 135,000employees located in its 3659 facilities around the world. The huge capital outlay that Gap Inc. made resulted in sales of 15.5 billion by 2000 (Israeli & Jill, 2018)....
Introduction Human resources processes and practices are essential to encourage well-being and progress and maintain the positive image of an enterprise. It is critical that human resources processes are implemented according to the generally accepted guidelines and measures (Tarique et al., 2016). When a company develops its processes in foreign...
The new product development is a compound process that consists of diverse stages directed to collecting and analyzing the data related to the market and developing a profitable offer based on the research. Each product development process includes such stages as idea generation, idea screening, feature specification, development, testing, and...
Introduction The rhythm of modern life cannot be called measured and serene. The state in which people do not know what to do in the first place will not help to solve the accumulated cases. Besides, the inability to manage private time can cost dearly: stress, apathy, fast fatigability, failure...
Bart’s recommendation on ethics is that leadership in every organization has to define its organizational orientation that precisely details acceptable and unacceptable behavior terms. At Starbucks, the company’s ethics and compliance board has developed and distributes ethics awareness materials comprising its business conduct standards. The conduct allows for ethics training...
Outsourcing is a requested practice in the modern economy because many companies want to deal with lower material and labor costs. The article by Linden et al. (2011) demonstrates that Apple Inc. also benefited from this phenomenon when it moved its iPod production facilities to China. I think that Apple’s...
Best Buy’s case in regards to its attempts to implement a dual branding strategy in China demonstrates the importance of taking into account the local consumer population behavior. The latter was the main factor in determining the overall success or failure of such an approach because, ultimately, it is consumers...
The Main Principles of Agency Law Agency relationships exist between the company and its labor force. Agency is a relationship between two parties – the principal and the agent – in which the agent acts on behalf of the principal (Miller, 1, p. 574). An agent is a person who...
Executive Summary This report has been developed to provide an evidence-based analysis of Argos’ takeover by Sainsbury’s in 2016 from the perspective of change management strategy effectiveness. Firstly, the background of the analyzed change management decision is introduced. Secondly, a brief overview of the case is provided with a discussion...
History of Sweets Bakery & More Welcome to Sweets Bakery and Cafe, where we serve the best specialties. We have been a part of this incredible community since 1995, when we opened our doors to the public of Houston. Since then, we have been proving our allegiance to the community...
Introduction Digitalization and other technological advances have made people’s lives easier and more comfortable. The business world also benefits from the use of technology as diverse operations can be carried out in a shorter period of time and more effectively. Electronic payment is one of the instruments people are utilizing...
Introduction Background Adidas’ founder, Adi Dassler, became passionate about providing athletes with quality apparel to improve their performance. He made the first pair of shoes in 1920 but registered a company four years later in a small town in Germany known as Bavaria. In 1949, Adi Dassler registered a new...
Introduction Coca-Cola Company is the leader in the market for soft drinks. It was founded in 1886 and became a manufacturer of iconic glass and other products (“Our company,” n.d.). To examine its current situation, SWOT analysis can be applied. It is a strategic tool for identifying strengths, weaknesses, opportunities,...
Michael Porter described the strategic model of the five competitive forces analysis. The analysis is conducted on five factors, or so-called forces: customers, suppliers, existing competitors, new competitors, and substitute products. With the help of these structural units, it is possible to consider how a company, in the long run,...
Introduction The purpose of this report is to evaluate Under Armour’s marketing communications and formulate a strategy and a plan for their improvement. Due to the current circumstances, the company’s sales have declined despite their prior steady growth. Moreover, there are indications that its marketing may have become inadequate before...
Leadership plays a crucial role in business management, and the wrong decisions of a person in charge can significantly harm the whole company’s wellbeing. The case of Ron Johnson’s executing role in J.C.Penney shows how an outside-taken leader who administrates without considering corporate culture and values can destroy a reliable,...
Introduction Ernst & Young is an international firm that provides professional services to at least 140 nations for example the United Kingdom where it is headquartered, China, the United States, and South Africa; its major competitors include KPMG, PricewaterhouseCoopers (PwC), and Deloitte (Ey.com, 2011). Business line Ernst & Young provides...
Introduction Over the past few decades, the most popular theories of strategic management were the positioning approach and the resource-based view (RBV) of strategy. Its purpose is to help companies with developing and execute their business plans in the most efficient way. However, strategic objectives can not wholly avoid taking...
Introduction This proposal covers a training plan for all employees of the restaurant. The purpose is to educate and train the personnel following the demands in the hospitality industry of 2020 and the following year. The expected result is the fully trained and properly prepared staff within a reasonable time...
Visual symbols associated with the company form a significant part of its market image. As a rule, they reflect a firm’s marketing strategy and convey a particular message to potential consumers. Research indicates that a company’s logo and visual style can influence customers’ behavior, even if they are not aware...
The book called “The 7 Habits of Highly Effective People” by Stephen Covey is one of the best selling motivational books for businesses. The book discusses seven basic behavioral paradigms that are ought to help companies to grow. The author proposes that the right attitude towards life is the key...
Introduction Monopolistic power is a profit earner for many companies. Monopolism still prevails despite the presence of government regulations against the formation of monopolistic power in the market, which brings deformities into the competitive scenarios. One of the vivid examples of the monopolistic dominance is Microsoft (Burrows, 2009). The article...
Human beings learn better through examples and practical involvement in their study. In many instances, construction of theoretical information and making people understand the same becomes a hard nut to crack. As a result, many organizations have turned to the use of case studies as a mode of learning. Case...
Introduction Communication is a one of the most important characteristic of business existence. Each day, business people have to converse or communicate by way of citizens at dissimilar levels of the business or by way of people external to the firm. Business communication is every communication utilized by the organisation...
Cross-cultural management describes how an organization operates across its cultural context and the difficulties it encounters such as diversity in terms of values and beliefs of different cultural groups. These diversities have a bearing on the modes of management from leadership, motivation and negotiation (McCaughey & De Cieri 2002, p....
In writing Essence of decision making, Allison had the notion that rational expectation theories from economics had been borrowed largely by fields of political science and international relations. He assumed that states, after considering all they had, acted rationally to maximize their usefulness. In this, he proposed that analysts must...
Introduction Small businesses have certainly started to play an important role in the growth and development of a lot of economies in the world today, and they are becoming increasingly popular. The reasons for this are not particularly hard to discern. More and more individuals are joining the small business...
Zain Company is the biggest telecommunication network in the company that has proved its success for nearly two decades of presence on the world arena. In the course of time, the network has managed to create the customer’s demand and keep a large market segment despite a vigorous competition perceived...
Outline This essay focuses on contingency theory and situational theory in leadership. It also compares these theories with an article. It mentions the importance of various factors affecting leadership. Introduction Leadership is good quality. It depends on many features as the leader, followers, and circumstances. The leader’s personality, his post...
Leadership needs to be widely diversified to be truly successful. A leader must exhibit traits of accepting and solving a wide variety of business problems and issues, of different hues, and have varying levels of impact on the business environment. It could be in terms of trade union issues, or...
Business strategy According to welcome to Tesco plc: our strategy (Anon., 2009), Tesco has adopted a comprehensive business strategy which entails attaining consistent growth and increasing the scale of operation into the international market. The business strategy also entails attaining a competitive edge in terms of human resources. This strategy...
Introduction Martha Stewart is one of the most well-known women in America, an author of books, and a successful businesswoman. Coming from a middle-class family she founded one of the world’s strongest brands and built a $200 million Empire based on the ideas of domesticity. In 2002, a stock sales...
Best Snacks is part of a giant industry in the modern world. The fast food industry is a rapidly changing industry. As we will see in the pages to come, Best Snacks is finding itself in a difficult position lately. It is one of the oldest operating companies in the...
The new product, Veggie Burger, is a special proposition to all consumers who value healthy life style and follow dietary patterns. Rational for a product development is a new approach to cooking and new vision of customer’s needs and demands. In general, the proposed marketing strategy will deal with pricing,...
Introduction This study refers to the market environment in foreign countries to promote teambuilding activities in order to implement a white water center in Montreat. Under this study, the market environment of a foreign country (Japan) is considered to analyze the potential market opportunities and threats. The following is detailed...
Introduction In the scant ten decades since employee relations evolved from productivity-increasing ‘time and motion’ studies to ‘strategic HR’, the role of human relations practitioners has changed many times. Welfare management came and went. This was followed by administration, negotiation with newly-assertive unions, legal compliance and organisational development, all roles...
Introduction While applying for a job, a person should consider all the merits and drawbacks of the future profession. Thus, it is necessary to find out the jobs perspectives for further promotion. Then, one should study the salary rates and benefits packages. An applicant should be aware of the degree...
Introduction The Strategic Management Process (SMP) is made up of four elements viz. situation analysis, strategy formulation, strategy implementation, and strategy evaluation. These elements are steps that are performed, in order, when developing a new strategic management plan. Existing businesses that have already developed a strategic management plan will revisit...
Statistical Process Control as a function and tool of management aiding the best possible evaluation and implementation of programs, portfolios, and processes in organizations and enterprises by adhering to process centers consistent with outcome expectations. It is possible to engineer the best efficiency of time and product quality, thus optimum...
Introduction School programs are normally designed to accommodate and content students as well as the teaching infrastructure. In the modern society teachers and school managers are under pressure to meet the requirement and expectations of the public that mainly include parents, students and the government. However the increasing cases of...
Introduction Hong Kong Ocean Park is the biggest park of attractions and entertainment in southeastern Asia. Being marine-themed, the park‘s average attendance is approximately 4 million per year. Several factors promoted to the process of the park’s redevelopment, such as the close competition by Hong Kong’s Disney Land and Asia’s...
Introduction Founder Susan Superfit viewed the Fit Stop as a breakthrough endeavour. Superfit stated that the company is highly dependent on the performance of the employees. The skills and attitude that the staff will cultivate in the company is critical in the success of the Fit Stop. Since the company...
Introduction The financial performance ratios look at how well a company has been able to turn its assets into revenues as well as how efficiently a company converts its sales into cash. (Investopedia) The purpose of calculating and analyzing these ratios is to have an insight into the company’s financial...
Introduction Marketing communications are messages and related media used to communicate with the target market. It involves all the traditional forms of promotion including advertising, sales promotion, personal selling, publicity and public relations. It also includes all points of contact between the organization and other stakeholders. Jefkins, F. W., (1982)....
Abstract Dubailand is one of the mega that Dubai Holding has ever taken over the past decade. Initiated in 2003, it faced financial constraints that forced the company to halt operations in 2008. The company has sourced the needed funding and the project is currently underway. The study focused on...
Abstract This paper explores the marketing tools and techniques used by IKEA, a global retail company that has an excellent reputation and is favoured by many customers. The analysis is based on a wide range of marketing concepts, which allow painting a comprehensive picture of all IKEA’s activities related to...
Executive Summary This paper focuses on the comprehensive analysis of the Redfin case study, with the key purpose of applying the strategic concepts and instruments. The following problems exist the need to increase profitability, the decreasing number of customers and increasing property prices, and poor decision-making regarding investment were identified....
The Porter’s Five Forces model can be used to evaluate the present competition in which Texas Roadhouse, Inc. operates to enable it to build a sustainable competitive advantage. The threat of New Entrants High capital requirements in the restaurant industry, thus, make it challenging for new entrants to establish businesses....
Introduction The primary focus for the Appaloosa County Day Care Center, Inc. (ACDC) is to provide child care services to members of the local community. The company offers child care to three main age groups: infants, toddlers, and pre-K children. Each of these services is part of ACDC’s line of...
Executive Summary Spin Master is a widely recognized multinational company that specializes in manufacturing toys of different types and interactive games, as well as entertaining digital content for children. The company is based in Canada, and it operates in the Americas, Europe, Asia, Australia, and some African countries. Spin Master...
Describe the company and what it does A company may run a great risk mostly when involved in outsourcing its business activities to the outside business world unless the person(s) involved have some knowledge in the game. Employees, whether the subordinates or management team are prone to making mistakes, and...
Article Summary In “Working at McDonald’s,” Amitai Etzioni argues that jobs for teenagers in the fast-food industry are highly uneducational and harmful to the future of young people in many ways. According to the author, the jobs that teenagers obtain right after school are often seen as a good first...
Defining the concept (a retail business that is somewhat unique, that has an marketing edge over its competitors) The concept involves a retail hairdressing store that provides hair cuts by professionals. However, it is unique and a cut above the rest owing to the fact that it is also doubles...
Adopting a One-Sample T-Test Approach to an HR Issue: A Scenario Analysis What factors should the vice-president consider in determining the presence of employee burnout? In order to determine the workplace burnout rate among the staff members and identify whether a 1.4-week rest is enough for the staff to recover...
Introduction The UAE is a very peculiar beverage market. Despite living in a perpetually hot climate of the Middle East, its residents have taken a liking to a variety of hot beverages, including various teas and coffees that used to pass through its ports and borders at some point in...
Forms of Transformation Processes used by Companies and Their Relation to the Facility Layout Selecting the most appropriate transformation process and facility layout is one of the keys towards achieving success in the company’s performance. In general, there are many forms of transformation processes, and each has particular facility layout....
Introduction Organizations often determine their intended objectives and goals before establishing their specific course of action to help them accentuate and realize their goals. However, the most appropriate course of action can only be verified after a thorough analysis of the industry’s characteristics to determine the forces that influence its...
Introduction The global labor market has changed a lot over the years. One of the most notable developments has been outsourcing labor by companies in foreign countries (Budd & Scoville 30). Some organizations choose to take their jobs offshore in a bid to expand their market, get cheap labor, and...
Product Portfolio Management Portfolio management is vital to successful new product development. Portfolio management focuses on resource allocation. That is, it shows how a business utilises its capital and people resources and identifies specific development projects for investments. Portfolio management also reflects project selection. It ensures that organisations have a...
Executive Summary Turkish Airline is the major carrier that operates in Europe, Africa, Asia, and North American markets. It has experienced impressive performance in the market because of its market strategies. Easy Jet is currently one of the leading low-cost carries based in London but operates internationally. The airline companies...
Nowadays it is evident that home and host location strategies in the international system have to be considered within the global context and the current international environment. The changing world sets principally new challenges in front of the business strategy planning and targeting (Cavusgil, Ghauri, Knight, & Riesenberger 2014). The...
Delta Airlines Delta Airlines is one of the leading US companies in the industry. It has a well-established culture and a customer-oriented approach (Sullivan, 2013). The company’s employees are motivated and well trained. Nonetheless, this appears to be insufficient in the highly competitive and rapidly developing industry where new entrants...
Introduction A 2010 survey for CEOs discovered that the overwhelming majority (96%) of them reckon sustainability as a priority for any establishment (Heizer and Render 2014). Indeed, nowadays, companies neglecting sustainability issues might eventually come to face financial ones (Iarossi 2013). This paper is going to assess the sustainability strategies...
Introduction Founded in 2014 in Dubai Silicon Oasis, Lavender Landscaping is a fast growing company that specializes in providing affordable, but high-quality services to customers that value natural surroundings and want to embellish their houses or officers with beautiful gardens. The company owns a plant nursery with flowers and other...
Case of Dell: Quick on Its Feet Summary Started in 1983, Dell grew to top the charts of the most successful IT companies in the 2000s (Our history, 2015). The success of the company can be attributed to the factors such as its innovative approach and the adoption of the...
Hardly there is a person nowadays who would argue the unprecedented success of the Apple Company considered one of the most revolutionary in the world of computers. The bitten apple for a long time has been a synonym for impeccable design and quality. Apple products have become a cult for...
Introduction Jeep is an automobile company, which was established in 1941 in the US. The firm is a subsidiary of Chrysler Group Limited Liability Company, which is owned by Fiat S.P.A and it is headquartered at Toledo, Ohio. Jeep has expanded its operations into the global market by establishing outlets...
Introduction Apple Inc has been a landmark computer manufacture for about 30 years. The company has emerged as one of the well established and highly recognized corporations in computer industry and other IT related solutions (Mcgirt, 2011). The giant multinational company is mostly known for its famous iPhones, iPods as...
Although multinational corporations bring a number of advantages to developing countries, they pose various challenges and problems. Although they provide jobs to populations, these are low-skilled and poorly paid. There is repatriation of the profits earned from the businesses they operate. Because most of the companies are concerned with more...
Introduction Decision-making, for the purpose of this reflective analysis, is a process of arriving at a viable solution to a specific problem. This is a step-by-step process that requires one to gather information, weigh the advantages and disadvantages, and review alternative options. According to Garvin and Roberto (2003), decision-making “is...
The transformed resources at Costa Coffee are the finished products that are sold to customers, such as coffee, sandwiches, and pastries. These products are created through the transformation of raw materials, which are the transforming resources. The raw materials used at Costa Coffee include coffee beans, milk, flour, and various...
Ethics often consist of a gray and fuzzy area that may not have a sensibility of wrong and right. Given the widespread practices of unethical marketing in today’s world, it is necessary to evaluate specific topics that challenge an understanding of ethics in business. Unethical marketing may send the wrong...
Introduction Acer, Inc. is a company based in Taiwan, serving several nations. It specializes in advanced electronics technology and is headquartered in Xizhi, New Taipei City, Taiwan. Acer is a company that can provide innovative and high-quality products at a lower price than its competitors. Acer’s competitive advantage lies in...
Introduction An organization’s business strategy and its relationship with its internal and external environments play a major role in its success by guiding policy development and decision-making toward achieving goals. Thus, a business analysis assesses an institution’s corporate strategies to identify the need for change and design solutions that maximize...
Introduction While hiring interns for unpaid positions with a promise of real-life experience is not illegal, it is a highly debatable approach to finding new talents. An inside look into business operations may help significantly to a fresh graduate, yet the question regarding the sacrifices necessary to be made for...
Introduction Accor Hotel Group (AHG) is a world-leading hospitality enterprise with several unique strategies. It has 5,300 hotels, 10,000 food, and beverage venues, over 40 brands, and employs over 260,000 people across 110 countries (Accor, 2022). AHG is one of the industry’s most diverse and integrative hospitality ecosystems and a...
Overview of the Company – “Qatar Airways” Qatar Airways is one of the youngest but dynamically developing companies serving six continents (Al Baker, no date, para. 1). Today, the firm is a leader in its industry, having many well-deserved awards, outstanding achievements, and, indeed, global brand recognition not only within...
Abstract The effectiveness of an organization’s leadership is among the most crucial variables determining its success or failure. Organizational goals are achieved by the leadership style of the person in charge. This report explores the influence and impact of leadership styles on a company’s success. Transformational, transactional, authoritarian, charismatic, bureaucratic,...
Strategic marketing is aimed to define the target audience, long-term policy in pricing and assortment formation, style in negotiations with suppliers and customers – the threat of competition develops this phenomenon of strategic marketing. The main problem and purpose of the report is the possible threat of entry into the...
Introduction An organization’s expression of its vision and mission is essential to its overall structure. A vision statement for a corporation lays out its goals and objectives for the foreseeable future (Carpenter et al., 2009). It gives an indication of the path that the company intends to take in the...
Introduction Although Nestlé is the world’s biggest food producer, its power is not universal; similar to any business, it may have problems that derive from both external and internal factors. Among the former are social trends and shifts that form customer behavior, political perturbations, and positive or negative tendencies in...
Introduction Sustainability seems to be a buzzword everyone uses nowadays. Whenever I scroll my feed on whichever social media, I am reminded of how much of a grip this concept has on society today. Forbes, Wall Street Journal, The Atlantic, and other globally prominent publications educate a large sum of...
H&M is an international fast-fashion company with Swedish origins and is the second-largest global clothing retailer. The brand operates through direct distribution in chain stores and online with solid recognition and various campaigns (Bini and Bellucci, 2020). Their operation strategy allows them to produce goods at affordable prices and address...
It is important to note that ethical issues usually involve the notions of power, influence, and politics, where one’s rights or obligations are undermined in pursuit of personal goals. However, seeking promotion or other self-interests are not inherently negative if ethical approaches are utilized properly. When one thinks of terms...
Introduction For many years, communities have feigned the existence of numerous items that have been brought to life as sentient creatures. Robots were mythologized in classical antiquity, while Asian and Egyptian builders created automatons. Classical thinkers were among the first to attempt to describe the human mind as a sign...
The Home Depot, Inc., most commonly referred to as Home Depot, is a major retailer operating within the home improvement sector. The retailer is affected by several economic and environmental factors. The most significant environmental factor affecting the sector is the spread and popularity of online shopping. The sector faces...
A cake shop, although a small organization, nonetheless illustrates the materials management process. The owner of the shop, Priya, opened the shop in the center of her city. It can be assumed that all essential ingredients for cakes she buys from local supermarkets. At first, she would accumulate all products...
It is important to note that data analytics is a highly powerful instrument, which can be useful in order to improve the key strategic decision-making process. Starbucks is a global business, which serves coffee products in a wide range of coffee shops. According to an article, it is stated that...
Introduction The current report evaluates the financial position of Ford Motor Company, USA. The report will utilize a number of financial ratios in order to understand the profitability, cash flow, earnings, and financial risks associated with Ford Motor Company. The assessment will rely on the organization’s financial statements for the...
Leadership has become an essential topic for discussion and research in the era of globalization and society’s economic transformation. Some scholars equate leadership with management, others oppose these two concepts. They are undoubtedly connected; however, there are evident differences between them. Moreover, various qualities of a good leader are mentioned...
Business organizations today face rapid changes that have never been witnessed before. Notably, organizations’ rapid growth and development and the fast-changing trends in business globally have poised a highly competitive business market. Many organizations are striving hard to integrate new and improved sustainability tactics to keep abreast of their competitors....
The growth drivers for and the competitive environment of the ICFD industry in India In 2018, the new whipped frozen fruit treat from Coca-Cola India Private Limited was to be released. A unique introduction of the frozen dessert category in India will be the first to use this product across...
The Market The Australian biscuit market is facing rapid growth due to the changes in preference for snacks. Relevant sources have projected the consumer market of the Australian biscuits to rise to an average of $4 billion by the year 2025. The market recorded a 2.2% growth rate from 2010...
Logistics is the process of moving assets or resources from the level of production to the point of usage. Technology and creativity are essential to the future of logistics and distribution. Significant developments in the transportation sector are eagerly awaited by customers. The transportation industry needs to halt operations due...
Current Company Culture Beefsteak is an authentic company that believes that vegetables are not as boring as many people think. They are beautiful, fresh, and nutritious. At the moment, the company culture lacks organizational responsibility and unity which is caused by the fact that there are many individuals working on...
Introduction Leadership is a powerful strategy that helps managers guide their followers to complete their roles efficiently. The implementation of desirable styles guides employees to collaborate, become more involved, and focus on the outlined organizational goals. This discussion gives a detailed analysis of transformational leadership and reaction to the article...
Introduction Ethics may be defined as a set of beliefs in relation to what is considered to be right or wrong. Behavior that is regarded as being ethical usually follows rules and guidelines that are acceptable in society (Reynolds, 2007). More often than not, those who act ethically are perceived...
Continuing professional development (CPD) is the process when people improve their knowledge, skills and experience by means of special training courses. Monitoring and evaluating is the final stage of the CPD process. There are a lot of diverse ways how the CPD process may be monitored and evaluated, still, each...
OD (Organization Development) is mainly the practice and theory of planned, methodical change in the values, beliefs, and attitudes of the employees through creating and reinforcing long-term training programs. It is paramount to note that OD is action-oriented and it begins with a thorough organization-wide investigation of the current situation...
Mining is considered a physically demanding and hazardous activity for its workers. More than a hundred years ago, it had high mortality and occupational injuries due to insufficient development of technologies and methods for ensuring operations security. However, numerous innovations and regulations have been introduced over the past 100 years...
The unification of information resources within Apple inevitably leads to the formation of an information space, the basis of which are corporate or territorial information systems. An information system is a complex of computing and communication equipment, software, linguistic tools, and information resources, which ensures their collection and storage. Actualization,...
In the present day, conflict within a company may be defined as a process that generally involves people disagreeing at work and may range from insignificant minor disagreements to considerable workplace violence. The eruption of conflict is a widespread phenomenon in the modern working environment. The analysis case implies the...
Conflict is something that occurs in any workplace, it is an inevitable part of the work routine. Sometimes it can be actually helpful, as conflicts highlight a particular problem, and then it is possible to create a discussion around it and then find the solutions to the issue. Such type...
Introduction The biggest challenge to human resource managers today is realizing the best approach of economically recruiting, training, and retaining workers. This has resulted in most organizations developing a culture that upholds work-life balance programs to ensure that workers maintain equilibrium both in their professional and non-occupational lives. All organizations...
Marketing Marketing by definition is the organizational activity that includes communicating and convincing potential and actual consumers of one’s goods to buy them, and finally delivering the goods to them. Various organizations and enterprises apply different marketing management strategies to help achieve its organizational goals and objectives. The very first...
Theoretic Basis Even though the strategic approaches towards business development presuppose the definite and clear realization of further development processes. This notion is confirmed in numerous research resources, however, the actual situation is far from forecasting in detail the events that may come. A professional business leader needs to know...
Abstract Companies and organizations have turned to online marketing and advertising using web 2.0 technologies in order to capture the greater market that has now turned online. Web 2.0 can be summarized as a technology that uses new connections to expand its presence online. From the research which has been...
Outline Environmental change has begun to grip the world with consistent patterns of turbulent weather conditions which have resulted in extreme heat waves, rainfall, snowfall and hurricane in most parts of the world. Under the circumstances it becomes important for people to be concerned about taking remedial measures in reducing...
Introduction Leadership can be described as the art of inspiring or moving people’s interests in performing a certain job with a common motive of achieving a set objective or goal. It’s concerned with the capability an individual has in influencing other people to commit their efforts in succeeding in a...
Abstract This paper will discuss the analysis of porters five forces in the Zicklin school of Business which is regarded as one of the three biggest accredited schools situated in the USA, the school is reported to be delivering a high valued quality of education to its students. Porters five...
Introduction Business management comprises organizing, planning, directing, facilitating, and leading a group of people and other resources to accomplish a desired economic goal. The success of any business entity is largely hinged on the ability of the management to wade through constantly changing business challenges and emerge with an optimal...
Executive summary In project evaluation, the following tools can be used to aid managers in project financing decision making: Net present value, Internal rate of return including modified internal rate of return and Payback period including modified payback. The project evaluation the following criteria can be used in deciding whether...
Introduction The balanced scorecard translates an organization’s mission and strategy into a comprehensive set of performance measures that provides the framework for implementing its strategy. (Kaplan and Norton, 1966) The balanced scorecard does not focus solely on achieving the financial objectives of the firm. It also highlights the non-financial objectives...
Every organization in the world needs assets for the successful running of the activities they are engaged in and in the process faced with the choice of buying the asset or alternatively leasing it. Buying implies acquiring ownership in the asset and can be defined as “…. obtain ownership of...
The Environmental analysis The improvement of technology has been the cornerstone of the video game industry. The market forces demanded an innovative approach to enable an organization to remain on top of the pack. An advance in the technological advantage of any company led to the death of all other...
Introduction In “What Great Managers Do”, Marcus Buckingham writes about how managers attain success in their organizations by working with what they have and how employee weaknesses can be turned into strengths, and how managers can save their time and company resources by not only adapting their working habits to...
Executive summary The case of the Lakeland Wonders is the classical example of the conservative outlook of the business world. Cheryl Hailstorm, CEO of Lakeland Wonders, proposes progressive modifications of the company’s development strategies, while the senior management resists them stressing the possibility of failure in international markets resulting in...
Macroenvironmental factors affect the performance of every business and require companies to alter their strategies in a way that allows overcoming external and internal risks and capture opportunities more effectively. It is valid to say that international pharmaceutical enterprises must strive even harder to adjust to environmental influences because the...
Introduction Preface The pharmaceutical industry is a complex, potent, and greatly globalized industry. It allocates the majority of its resources to the process of drug discovery, manufacturing, marketing, and logistics (Halliday et al. 1997). It needs high research and development (R&D) expenditures and extensive regulation of its products compared with...
Introduction Lego has been a global household name for quite a while. The company has introduced a line of unique toys and has become a global brand with an easily recognizable image. However, because of some of the flaws that could be defined as inherent to the company’s current business...
Abstracts As the construction industry grows along with the economy, UAE construction companies are striving to succeed amidst steep competition to deliver projects by the required cost, meet deadlines, and provide high-quality work. The sector requires a motivated and robust workforce, effective and resilient project teams with flexible and supportive...
