Marker Motion Technology Marketing Strategy

Motion Sensors Market Motion sensors have become an inseparable part of modern technical devices. Such sensors are used widely in smartphones, smart wearables, virtual reality devices, and even autonomous vehicles. Therefore the market is significantly technology-dependent and higher perspective. Smart devices and electric cars may represent the present and the...

Neglecting Face-to-Face Customer Engagement in Digital World

One of the viewpoints where entrepreneurs are battling between remaining with the old ways and taking the path of least resistance is the client experience. Associations that can rapidly reconsider their omnichannel way of dealing with a particular client experience will recuperate quicker from the computerized insurgency (Smith and Zook,...

“Action” and “Control” in Digital Marketing Planning

Introduction A business proposal is a formal document intended to provide insight into a service that a company offers. In this case, the SOSTAC marketing model for planning is utilized to set up a restaurant for potential investors (Chaffey, 2021b). This essay will critically discuss the nuances of tactics under...

Corporate Entrepreneurship and Small Business

Organizations should embrace the corporate entrepreneurship spirit to ensure they remain relevant. Corporate entrepreneurship refers to the adoption of a strategy that encourages employees to be innovative by proposing and introducing new methods of operations. The current business environment is undergoing numerous transitions and technology is being incorporated into business...

Gas Utilization and Processing Advances

Executive Summary Advances and developments in gas utilisation and processing are significant research subjects because of their relevance to different industries worldwide. Moreover, the resource is necessary to form most countries’ economics and is involved in political decision-making. This research methods report explored how gas-related industries and studies change from...

Dabhol 1 Power Plant Project in India

Project cost and funding mix Ghandikota (2002) notes that the original project cost was $ 3.1 billion. It was subsequently reduced to $ 2.65 billion. The project was sponsored by well-known players in the sector with a solid technical and financial reputation. These include Enron Power Corporation (80%), Bechtel Enterprises...

Albert and Whetten Revisited Article by Whetten

Being relatively close to CI definitionally, organizational identity (OI) relies on the actual understandings and claims of employees pertaining to the organization’s unique character rather than being built upon the organization’s expressions of its desired identity. As a theoretical concept, OI is carefully addressed in an article by Whetten (2006)...

Good Management Versus Leadership

There are different types of bosses in different organizations, so it seems that the question of whether the boss is good depends on the individual preferences of employees. As for me, I think that I lean more to consider myself a conservative person, so it is always hard for me...

McDonald’s Marketing and Branding

Global Marketing McDonald’s promotes a single brand with common characteristics in markets around the world. This is the largest fast-food chain, which is represented all over the world. McDonald’s occupies a leading position in the fast-food restaurant market. The international fast-food chain prioritizes its menu, as it helps attract the...

Agile Release Planning in Company’s Product Marketing

Introduction The planning step of an agile release is crucial in the process of marketing a company’s product. To ensure the long-term success of the firm, the plan provides a framework for the organization to work within. Stabilizing the market in terms of planning helps the institution contact its customers...

Tools for Efficient Team-Leadership Experience

Introduction to Team-Leadership Theory Every single organization needs a team leader who is liable to organize all company processes to perform themselves as a united body. The mechanism of arranging the company performance where all organization participants work collaboratively in order to achieve a final goal of a company adjustment...

Moral Wayfinding for Business Manager

Overview of an Article Written by Valentinov and Pérez-Valls in 2021, A conception of moral wayfinding for business managers is an article that explores current business ethics in management and the possibility of enhancing organizational learning and guidance. The researchers define the primary moral obligation of managers as running “corporations...

Rolls Royce’s Marketing and Branding

Global Marketing The Rolls Royce marketing strategy promotes the sale and promotion of a trademark, one brand worldwide in compliance with a unified marketing policy, strategy and marketing tactics. The company’s divisions and representative offices are located in 39 countries around the world. Consumer Behaviour Consumers of Rolls Royce automobiles...

“Job Interview Preparation Tips to Help You Stand Out” by Deborah Acosta

Briefings on the Content Deborah Acosta’s article “Job Interview Preparation Tips to Help You Stand Out” talks about five important things to succeed in a job interview. The first step is a detailed analysis of the vacancy and requirements for a future employee. The second step in preparing for the...

Companies Response to Supply Chain Disruptions Due to COVID-19

Introduction Undeniably, supply chain disruption is not a new phenomenon for many leading companies worldwide. Over time, pandemics such as SAR-2012, MER-2013, and political situations, including Brexit and the 2019 China-US trade wars, have caused supply chain disruptions for many companies in some parts of the globe. However, the outbreak...

Importance of Business Idea for Venture

Any business venture starts with an idea upon which it is built. Although it is difficult to put forward a genuinely unique concept today, the ones already on the market can be further developed and expanded upon to offer the target customers an original product or service. The business idea...

Sole Proprietorship in the United States

The United States is pursuing an active government policy to regulate and stimulate entrepreneurship. In 2003, a new presidential program to support small businesses was adopted, designed to give additional impetus to developing this vital segment of the civil and military economy (America’s Small Business Development Center, 2020). Many small...

Negotiating with Suppliers: Key Steps and Common Mistakes

Supplier relations are essential for the proper functioning of a firm. From a general perspective, this process consists of identifying and selecting the best-value offer for a company. This way, the firm obtains the required materials for the production of its goods or provision of services. In other words, the...

Telasi Power Project in Georgia

Project cost and funding mix According to AES Telasi (n.d.), the total project cost is $ 147 million. Henisz (2017) affirms that in 1998, American Electric Services Corporation (AES) acquired 75% of Telasi’s shares, while the rest of the shares remained in the hands of the Georgian government. AES offered...

Renegotiation of Solar Power Purchase Agreements

Project cost and funding mix A French oil company enters the fast-growing Spanish market through its subsidiary Total Solar International through agreements with Powertis and Solarbay Renewable Energy to develop 2 GW of generating capacity. According to France’s Total entered the Spanish solar market with two deals. (n.d.), the cost...

External Environment Analysis in Strategy-Making

The present paper conducts an external environment analysis for the Chinese telecommunications company Huawei Technologies. External environment analysis plays an important role in the strategy-making process because it helps predict possible risks and develop strategies to mitigate them. Although Huawei is a Chinese company, its products are sold in Asia...

International Expansion and Ethical Values

The difference between international and global corporations is essential to consider in the business environment. While an international corporation is defined as a company that operates in at least two different countries, a global corporation is involved in the market of several world countries (Abraham, 2012). In addition, international corporations...

How an Effective Supply Chain Promotes Competitive Advantage

The robust supply chain can enable companies to outperform their competitors by obtaining their products faster, safer, and lower costs in a highly competitive business world. BASF, a global chemical company, emphasizes several aspects as critical drivers of their successful supply chain. Namely, they stress the importance of digitization, business...

The Coffee Truck: A Critique of the Business Project

Background Starting your own business always involves risks and economic threats; there is never a guarantee of success, no matter how effective the leader is. The initiation and profitable existence of a commercial project depend not only on the personality and skills of the leader but also on a combination...

Business and Economics: Intercontinental Human Resources Management

Globalization has affected and caused changes in multinational companies’ strategies (MNEs) and other large corporations operating in different countries. Globalization is described as a continuous process through the integration, global communication, and trade network of regional economies, societies, and cultures. While developed nations’ internationalization has been long pursued by multinational...

The Airparking Project Analysis

Summary Airparking is a project that allows people to rent out their parking spots by using an application. Zhidong Feng Yueting founded Network Technology Company Ltd in 2015 with the intent of creating a platform that would assist users in placing parking spots that would then be used by other...

Apple: Future Employment Opportunities

Introduction After the release of the world’s first iPhone back in 2007, it instantly became a sensation. The company managed to make a breakthrough, so the new model and its descendants were guaranteed success. I myself am an active user of Apple technology, which is why I chose to consider...

Aspects of Capital Budgeting Practice

Internal Rate of Return (IRR) is used to approximate the profitability of possible investments. The discount rate, which makes Net Profit Value (NPV) zero, is IRR. Note IRR is the annual return rate that equates NPV to zero. The higher the IRR, the investment will be more desirable. To calculate...

Analysis of Disney Business Strategies

Disney’s ongoing success, which has a significant history, can be attributed to the company’s expertise in diversification, which accumulates value. The strategies that contribute to Disney’s current state as an industry leader were first implemented by current CEO Michael Eisner beginning as early as 1984 (Rukstad et al., 2009). These...

Bujagali Hydro Power Plant Project in Uganda

Project cost and funding mix According to the World Bank (2018), the project was a public-private partnership between: The private project sponsors include Industrial Promotion Services (Kenya) Ltd. and Sithe Global. The Government of Uganda. Multilateral and bilateral development agencies. Commercial lenders, including Absa Capital and Standard Chartered Bank. Total...

Finding a New Leader for Beauty Skin Unlimited

Introduction. Industry The industry chosen is skincare products with the appropriate name. They offer a wide variety of beauty and skincare products used for basic skincare, health-related skincare, and professional cosmetology uses. The business operates both in retail and direct-to-business sales, most of them occurring regionally. The company products are...

Environment-Oriented Approach in Consumer Decisions

Air pollution, global warming, deforestation, and other environmental issues have become major in modern life due to the rising negative effects of humans’ influence on nature. According to the Worldwide Fund for Nature (WWF), 16 of the 17 warmest years due to the record happened to be from 2001 to...

Leadership: Making Difficult Decisions

Jeffrey Stephen Wiegand is an American biochemist and former vice president of research and development at Brown & Williamson. Wiegand became known as a whistleblower when he appeared on the CBS 60 Minutes program and claimed that Brown & Williamson had intentionally manipulated its tobacco blend to enhance the nicotine...

Accounting Software for Business

QuickBooks QuickBooks is noted to be an especially well-liked piece of software for small businesses. Among its benefits is the use of cloud storage and a compatibility with third party applications. In addition, the app is also perfect for beginners, offering a combination of flexibility and accessibility hard to compare...

Fundamentals of Case Management Practice: Skills for the Human Services

Reflecting on the chapter on ethics and other professional responsibilities for human service workers provides valuable insight on how ethics codes are critical to a productive and correction provision of services. It is important to note that ethical behaviors can be manifested in legal, ethical, and moral perspectives (Summers, 2016)....

Indorama Eleme Fertilizer and Chemicals Project

Project cost and funding mix According to Wapmuk (2021), the project cost of the Indorama Eleme Fertilizer & Chemicals Limited is USD 1.2 billion. The total debt financing is USD 800 million, and equity financing is USD 400 million. The main subjects of the financing were the International Finance Corporation...

Selling Company’s Products & Services Successfully

Choosing the proper channels, strategies, and marketing and promotional approaches is key to successfully selling any company’s products or services. This choice depends on many internal and external factors and circumstances that the company needs to consider to get a return on its investment and gain audience interest. These factors...

Tesla’s Competitive Advantage

Tesla is a world-famous American company that produces electric cars and solutions for storing electrical energy. Today, it is one of the world’s best-selling manufacturers of electric cars. Additionally, Tesla has one of the best, competent, and visionary leader. Through his actions, the organization effectively unites, distributes, and concentrates efforts...

Automation of Accounting Systems: Employability of Welsh Graduates

Abstract This paper confirmed the high organizational transformability of accounting, but it did not prove the real problem of replacing human labor. The key emphasis of the study, unequivocally reflecting its brief essence, was recognizing the idea of a change in the role of the accountant over the past decades....

Egyptian Refinery Project Promoted by Citadel Capital

Project cost and funding mix Egyptian Refining Company (ERC) is the largest infrastructure megaproject both in Egypt and Africa as a whole in the form of a public-private partnership. According to the Egyptian Refining Company (n.d.), this modern refinery is worth $4.3 billion. At the same time, equity capital is...

A Global Business Plan in India

Analyzing International Competitors Potential Competitors To assess international competitors, one must investigate multinational corporations (MNCs). The top Indian companies that operate in the ICT industry are Tata Consultancy Services (TCS), Infosys, HCL Technologies, and Wipro (GlobalEDGE, n.d.-a). All these companies have large revenues and market values of billions of USD,...

Diversity in the World’s Top Companies

From my perspective, a diverse organization should go beyond the common definitions of diversity, broadening the workforce and ensuring that representatives of various social groups and capabilities are employed. In the current age, ensuring diversity in a workplace is a crucial concern for numerous companies, and organizational leaders are expected...

Product Life Cycle and Marketing Strategies

Introduction The modern market for goods and services is notably diverse. A particular management model is needed to properly control sales and increase the effectiveness of the marketing strategy. One of the fundamental points of this method is the product life cycle, which considers the different stages of the product’s...

Data Analytics and Its Application to Management

The role of the collection of data and its subsequent analysis in the industry is as big as ever. Specifically, it pertains to the managerial field – where the quality and nature of a decision can greatly alter the company’s vector of growth and development. The usage of big data...

Turnover Rate Assessment: Business, Management, & Accounting

Personnel turnover control is one of the key functions of the company’s HR specialists. By managing the process of employee movement, they identify the reasons for layoffs in time and take measures that prevent negative consequences. In essence, employee turnover refers to the percentage of employees who leave the company...

Analysis of Ben & Jerry’s Company

Ben & Jerry’s has a reputation as a socially responsible company. They try to combine, at first glance, difficult compatible things: to prosper financially and take care of people. They do not describe themselves as a vast conglomerate, striving only to earn more and more money every year. They, first...

The Cost of Quality Technique: Role in an Organization

The cost of quality is a technique for estimating the expenses businesses spend to ensure that their products satisfy regulatory standards, including the costs of manufacturing items that do not. The objective of cost of quality calculation is to better understand how quality affects the company’s financial performance. In general,...

How to Obtain the Startup Funds

The basis of a successful business: is one idea, great enthusiasm, and initial capital. When I start my own business, I have to be aware that this is a risk. One of the most critical keys to launching my project is getting sufficient funding for development. It is not easy...

Strategic Management and Strategic Competitiveness

Summary The purpose of this work is to give an idea of ​​the main aspects that ensure the economic stability of PepsiCo. The impact of globalization and industrial progress is considered in relation to the activities of PepsiCo. Evaluation models will be applied: industrial organization and resource-based, each of which...

International Marketing News

It has been reported that the international market is now facing division, with the governments putting much concern on supporting households and businesses that price regime. Even though freeing subsidies would have offered relief that government reserves desperately need, keeping them affects the economies and the climate. The global shares...

The Coca-Cola Company’s Healthy Marketing Strategy

The Coca-Cola Company is an American food company, the world’s largest manufacturer and supplier of concentrates and syrups. The Coca-Cola company is also a global leader in the production of soft drinks. The company’s most famous product is the Coca-Cola drink, which has expanded into an international market. At the...

The Army as a Profession of Arms

Introduction Human Resource Sergeants possess one of the varied roles in the military, and they should be capable of changing quickly in order to stay relevant. Human Resource Sergeants are the leader’s and troops’ direct lines of communication. Describing the essence of Human Resource in the Army, the paper is...

Workplace Disputes: Conflicts Between the Employee and the Employer

Workplace disputes are unpleasant, but unavoidable, and affect the overall atmosphere of the team. Workflows must be transparent and easy for employees to understand. If business processes are clearly defined, there is no room for confusion – the organization works smoothly. Because Diana had problems understanding the situation, a protracted...

Is “Ethics and Economics” an Oxymoron?

The idea that economics is thoroughly divorced from ethics has been disturbingly persistent among general audiences. While the premises for the specified assumption could be seen as understandable given the multiple examples of global companies engaging in dishonest practices to multiply their benefits, economics should be seen as inseparable from...

Aspects of Leadership Challenges

The world is constantly changing, and this poses new challenges for the military leadership of today. Apart from the cultural challenges and the challenges presented by the new advances and technologies, there are several other important dimensions related to leadership. One of the challenges is defining and describing in detail...

The Waterfall and the Agile Methodologies for Application Development: Differences

Creating and developing an application is a multistep and complex process that requires knowledge and a particular scheme. Different approaches and strategies are used to create efficient and operable software successfully. Methodologies help to plan out the whole software development life-cycle, and each method promotes different aspects of the work....

Derubis Yachts: The Introduction of E-Business

Company Presentation Derubis Yachts is a serial manufacturer of motor sea vehicles from Vitez, Bosnia and Herzegovina. It specializes in producing catamarans that are up to 14 meters in length; the total amount of companies across the world that work within the same category is 6 (Kraljević, 2021, p. 6)....

Relational Solutions Inc.’s Accommodating Employees with Disabilities

Accommodating employees with disabilities represents a unique challenge, even in the current era of multiple technological advancements and digital aids. As the case study under analysis demonstrates, the failure to address the needs of staff members with health disparities affects the general performance levels of a company to a spectacular...

Apple Desktop Mini Product Marketing Plan

Executive Summary This marketing plan presents the M1 Mac Mini, a revolutionary Mac desktop, the innovative product created by Apple company, which develops and sells computer technology. The company has a long history of development and improvement, and today, Apple products are the most expected, sold out, and recognizable among...

The Top Operational Risk to Banks

Introduction Evolving globalization trends have significantly contributed to major changes in the fields of business and economics. The effect of recent technological advances is evident as well, with banks becoming more dependent on online systems. As a result of accidents and faults in the mentioned systems, unplanned events eventually cause...

Foreign Market Entry of Electronic Food Delivery Service in Nigeria

Executive Summary This report outlines the marketing mix strategy for an online-based food delivery service in Nigeria. Similar products have gained extreme popularity in developed countries, and this tendency was further supported by the COVID-19 restrictions. Under these circumstances, the public has grown to acknowledge the unquestionable benefits and convenience...

Scientific Management Principles and Influence

Introduction The essay presents the principles and influence of scientific management in modern organizations. The writer identifies the five principles of the scientific approach to management as presented by Fredrick Taylor. The first principle requires the use of scientific methods in developing a task completion strategy. The second principle is...

Marketing Communication Strategy for a Guest House

Introduction Hosting a guest house in a small town requires a well-designed marketing strategy to attract guests and establish profitability. Marketing for the low-involvement buying process requires developing a marketing strategy that includes objectives. Objectives and strategy implementation steps should be accurate and easy to measure for performance. Low-involvement Buying...

How to Motivate Your Team to Achieve Business Goals

High achievement is my primary motivation driver at the workplace. I measure my success against completed tasks, met expectations, and new responsibilities that challenge my skills. Although meaningful relationships at work are essential, I consider these relationships as resources that should help achieve individual or group targets. These relationships are...

Evolutionary Cycles and Strategic Leadership

It is quite natural for any company to experience business cycles due to the constant need for progress and introduction of new ideas into the organizational setting. Although an evolutionary cycle also implies that every company will have to face its eventual decline, it represents the natural order of development...

Information Technologies & Risk Management in Business

The main goal of IT is to help businesses achieve the organization’s mission and goals. Each business line creates an IT system that supports its business function. Thus, the higher the automation of the organization’s processes, the higher the probability of something going wrong in automation tools, for example, information...

Klean Kanteen’s Corporate Social Responsibility (CSR)

With the current threat of Global warming, companies need to participate more in CSR activities. Corporate Social Responsibility (CSR) refers to a company’s self-regulated initiatives to help society in caring for the environment (Robbins & Judge, 2018). This paper aims at examining the CSR activities of Klean Kanteen company, and...

HypothetiCo: Scale Challenge Logic Problem

In this situation, it is required to identify an item that differs from the rest of the beams for a limited number of scales using. The search for a solution in this case is carried out by comparing operations, however, not only single elements, but also groups of elements with...

Comcast Company in Telecommunications Industry

Defining the Industry The industry of telecommunications has evolved significantly over the course of the last two centuries. From the telegraph to 3D television and virtual reality, there had been quite a few substantial steps forward that defined the industry and allowed numerous manufacturers to ride the wave of innovation...

Aspects of Ethical Leadership

Introduction Transformational and transactional leaders can have a positive impact on corporate culture. Employee satisfaction is sought by transactional leaders through bargaining, or “bartering,” for desired behaviors. Transformational leaders inspire others by instilling a sense of purpose, encouraging new thinking, and improving and creating learning opportunities. Through a shared vision...

FindDreamJob Ltd.’s Advice to College Students

FindDreamJob Ltd. offers advice to college students who are considering their career options. Therefore, as a company representative, I would like to discuss the career outlook of Information Clerks based on the U.S. Bureau of Labor Statistics and provide my findings and recommendations. The employment prospects are promising because overall...

The Wine World: Development Trends

Introduction Since the Shang dynasty, wine has been made in China. China is the world’s foremost grape grower, accounting for roughly half of global grape output due to its vast territory and suitable temperatures. It also features the world’s third-largest vineyard acreage when it comes to winemaking. Wine has traditionally...

Al-Juneidy Dairy Factory’s Operational Processes Recommendations

Basic Information About Al-Juneidy Dairy Factory Al-Juneidy is a dairy factory specializing in processing milk products such as ghee and yogurt and selling whole milk. They are a mid-sized firm and face stiff competition from other brands, but the market share and demand are enough for all competitors to stay...

Business and Economics: Professional Development

Self-managed learning entails self-directed learning, action learning, and self-development. In 1978, Ian Cunningham defined the term self-managed learning and since then it has gained popularity among students who until today are increasingly adopting the concept (Serpis et al., 2017). The approach is divided into two different aspects; the first one...

The Role of Attitudes for Organizational Membership

More and more current companies feel the need for ethical behavior. This way of communication eliminates unnecessary tension and struggle in the team and contributes to accelerating many issues through quality communication contacts. An attitude is an evaluated statement closely intertwined with organizational behavior that conveys specific feelings and influences...

Sustainability’s Role in the Company’s Operations

This essay address three ways where sustainability plays a part in the operations and function of H&M compared to Zara and other fast-fashion companies. In recent years sustainability has been a necessary condition for the function of companies. H&M actively applies it in its production and operation. Firstly, the company...

Lee’s Eatery Marketing Strategy

Marketing Strategy The target population for Lee’s eatery will be mostly the middle-aged population of, men and women. Such a choice is conditioned by the eatery’s location: the highly developed district where the business centers’ cafeterias provide low-quality food for clerks. Thus, workers will visit the nearby restaurant to get...

Zappos Firm’s Adoption of Holacracy and Its Impact

In 2013, Zappos which is an apparel retailer, announced that it was shifting its organizational structure a more fluid, less hierarchical form known as Holacracy (Nisen, 2013). The principle of Holacracy is that it eliminates traditional hierarchy by essentially removing all position titles, managers, and other means of subordination. Instead,...

The FinChats Company’s Start-Up Pitch

Introduction FinChats is an online internal communication platform for professional collaboration, specifically banks. Successful platforms like Google Chat, Slack, Flock, and Microsoft Teams are examples of how these systems function, as they are programmed to support constant communication and shared access to work databases through a common platform for every...

Merck’s Pharmaceutical Company Ethical Dillema

The scale of the ethical dilemma raised by Merck’s management and scientists is defined by two outcomes. The pharmaceutical company could either have invested money in an entirely economically unsound project, showing goodwill and corporate responsibility for the eighteen million patients from poor regions suffering from onchocerciasis. On the other...

Implementation E-Strategy: Amazon

Introduction Strategic business planning consists of several branches that provide direction for the business and address issues related to supply and demand. E-strategy is a set of influences aimed at creating good e-commerce. In the last 2-3 years, the physical demand has decreased significantly due to different factors: pandemic, development...

SWOT Analysis for the Dexcom Company

Background Management at Dexcom can undertake a situational study of their company using SWOT analysis, an essential strategic planning tool. Dexcom faces a lot of criticism in the present business climate, which can be summed up as strengths, weaknesses, opportunities, and threats. It has maintained a strong market position due...

Data Gap Analysis in America’s Community Bankers

A massive volume of data needs to be specially handled in almost any organization when tapping value to be used in decision-making. This paper mainly explores how big data found in organizations should be used for it to be an essential input when making decisions (Sill 2016). The document explains...

Applying the Forecasting Techniques

Introduction When it comes to any business operations, a long-term strategy and predictions play a significant role in the business’s success. Forecasting, for its past, has become an integral part of the business strategy and tactics. The procedure implies the complex process of gathering historical data in order to generate...

EHang Passenger Drones’ Marketing Plan

Executive summary Automated aerial vehicles (AAV), also known as drones that were previously used only in military operations, gained increased popularity worldwide in civic life. EHang, located in Guangzhou, China, is one of the first and most successful intelligence technology companies that has been producing AAVs for various purposes since...

The HealthSouth Company’s Financial Scandal

Based on the video, HealthSouth conducted a series of actions that unfortunately altered the book’s integrity. Firstly, HealthSouth intentionally falsified revenues and assets. As shown in the video, it was clear that fraud was manifested in the representation of the assets (Stanford Graduate School of Business, 2011). For instance, the...

Experiential Learning of Entrepreneurship and Innovation

Introduction Studying entrepreneurship in higher education is both practical and theoretical research shows that one must employ experiential knowledge and go through the process called “learning by doing”. To many, it is a new phenomenon in a large field of inquiry that has enhanced new skills and knowledge in innovation...

The Air Travel Industry: Strategic Alliances

Strategic alliances are business relationships and arrangements between two or more independent organizations to carry out a specific and mutually beneficial projector to achieve core business objectives. In today’s competitive market, the success and survival of any business are determined by effective strategies that create an advantage over the competition....

Employee Displacement with New Technology

The idea of replacing humans with quality operating machines and destroying today’s globally perceived patterns of social hierarchy has now become one of the most widely used within the industry of popular culture. Thus, when being constantly triggered by near-apocalyptic predictions for the future of civilization, people unquestionably become terrified...

Importance and Methods Motivating Employees

Motivation is the process through which goal-oriented activities are initiated, guided, and maintained. It has been researched for years, and business executives have utilized numerous surveys to establish their employees’ personality types to predict their behaviours and inclinations better. Furthermore, motivational books are often used to encourage staff to improve...

Banyan Tree Company’s Growth Potential & Strategic Segments

Banyan Tree Hotels and Resorts was established in Singapore as a family business. Having reviewed the case of Banyan Tree, one can conclude that the managers of this business have done everything to adjust to a rapidly changing environment. Focusing on an “innovative niche product” and creating a “sanctuary of...

Aspects of Error Culture

At present, the company’s willingness to change quickly and adapt to the market requirements has become crucial in corporate culture. There are several critical points in building an effective organizational structure that can quickly adapt to the market situation. One of them is error culture, which affects the company’s performance....

The Worst Power Outage in North American History

The United States and Canada had the worst power outage in North American history on August 14, 2003. A large power outage struck sections of the northeastern United States and eastern Canada, affecting around 50 million people. The outage was caused by a breakdown of monitoring and diagnostic systems of...

Choosing Markets for Production and Sales

Introduction Any business entity pursues the goal of minimizing costs, while making the most profit. As Buckley and Casson (2019) write, “any general theory of international business must also analyze the external environment and internal structure” (p. 1424). The external environment determines how successful companies will be in selling, while...

Entrepreneurial Networking and Relationship Capital

In the modern business environment, entrepreneurial networking and relationship capital have already attracted particular attention. Therefore, this work aims to examine the importance of these concepts. In general, entrepreneurial networking refers to the formal or informal organisation of entrepreneurs to increase the effectiveness of their businesses’ activities (Das and Goswami,...

The Luus Project Management Plan and Analysis

Project Summary This project aims to enter the American market with the Australian catering company Luus. The project has various quantitative and qualitative objectives. First, it is necessary to go to the California region, impose competition on American Range, build a warehouse and service center, and achieve $500,000 in sales...

Decision Models for Management Course Exercises

Abstract Self-assessments allowed students to understand what strengths and weaknesses they have. This is necessary in order to get to know themselves more deeply, as well as to assess how effective they will be in their work. Specifically, me, the exercises helped to pay more focused attention to how significant...

Cultures in International Business: Theme Park in Indonesia

Culture is the way of living characterized by the norms, values, and beliefs people have towards a certain perspective. There is a variation of cultures depending on the region and the ethnic and background aspects. The first cultural mistake that the Walt Disney Company (WDC) made was to incorporate the...

Nigeria’s Oil and Gas Industry’s Prospects & Gains

Introduction Any country’s energy industry is impacted by an array of specific factors induced by the political environment, social and economic situation, as well as the geographical position, resource availability, and environmental issues. Alternatively, different economic sectors have their own particularities that predetermine their capabilities in a given market, opportunities...

Development Plan at Olive Construction Company

Description of the Organization Olive Construction Company was founded in 2019 to tap into the booming construction industry in Miami Dade County. The firm specializes in the supply of construction materials sourced both locally and internationally. It has 16 employees working on a full-time basis and another 8 working on...

Proper Segmentation for Effective Marketing

Naturally, for effective marketing performance, it is vital to choose the targeted audience that could be interested in the product based on the demographics, age, and needs. The segmentation method is designed to form the advertising strategy for each chosen group to achieve fruitful outcomes (Thomas, 2021). That is why...

Lee’s Eatery Firm’s Marketing Strategy

Introduction Lee is the owner of Lee’s Eatery that is located in the city center. This report is an analysis of the basic components of the business’s marketing strategy. Part 1 covers the market-oriented mission statement for the business. Part 2 entails a comprehensive situation analysis, including organization strengths and...

Understanding of the Leadership Process

Background Leadership can be defined, essentially, as a type of management interaction based on the most effective combination of various sources of power for a given situation. In any case present, leader’s actions should be aimed at encouraging people to achieve common goals. It follows from this definition that leadership...

Army Leadership and Command Authority

Introduction Leadership and discipline are the most critical qualities necessary for army service. The Department of the Army (2019, p. 13) defines leadership as “the activity of influencing people by providing purpose, direction, and motivation to accomplish the mission and improve the organization”. These aspects are essential to army service...

Kodak Firm’s History and Technological Impact

A dry platform and machine for processing a large number of plates were created and patented in 1880 by George Eastman. In Rochester, New York, he also created the Eastman Kodak Company. He substituted a roll of film for photographic glass plates in 1884, because he believed in the potential...

Aspects of Security in Workplaces

It was interesting reading through the discussion post on security in workplaces. Workplace violence cannot be better defined than with the OSHA, which is a regulatory body of the United States Department of Labor that is duty-bound to inspect workplaces and its workers’ security concerns. Your choice of defining workplace...

Entrepreneurship in Third-World Countries

In the market economy, innovative entrepreneurship acts as the main sector that determines the rate of economic growth of the Gross National Product. According to Prieger et al. (2016), when the level of entrepreneurial activity in the country deviates in any direction, it impacts economic growth negatively, lowering national potential....

Organizational Leadership Styles and Workplace Diversity

Every individual is unique; therefore, I believe that each leader’s method of directing a team is distinct. In my opinion, an individual’s personality is what determines their leadership approaches. Some managers are lenient, while others are strict, some are hesitant, and others are sympathetic. From my learning experience, the classification...

A Business Analyst and His Benefits for Companies

A business analyst is a valuable staff member in any organization that provides services of software development and then sells their products on the market. After all, a business analyst is a person who has skills in management, sales, and marketing, which are essential for promoting both commercial (generating their...

Amazon’s Acquisition of Metro-Goldwyn-Mayer

Barnes and Sperling (2021) discuss the purchase of Metro-Goldwyn-Mayer by Amazon. According to the authors, the deal was valued at $8.45 billion, the second-largest purchase after the Whole Foods acquisition of $13.7 billion in 2017. Previously, such well-known companies as Apple and Comcast fought to purchase a large film studio;...

Globalization in Modern Business

Along with the development of technology, communication, and transportation, it becomes easier for companies to expand the scope of their operations and enter new markets. Furthermore, these markets on their own are merging, forming a united business and economic space that transcends national and regional borders. Under such circumstances, global...

A Manager’s Role in Increasing Creativity

In many developed companies, managers play an essential role in increasing creativity since it is necessary to produce something radically new. To increase creativity, managers, and leaders of companies must be open to new things. One of the most important strategic purposes of leadership is to foster employee creativity (Vele,...

CarryMore Company’s Internationalization

Choice of a Country As CarryMorre is a United Kingdom business, it is subject to certain privileges as well as restrictions. Within the context of Brexit, the UK has withdrawn its membership in the European Union, as well as its participation in the Customs Union. Whereas earlier, there were no...

Controlling and Managing Interpersonal Conflicts in the Workplace

Introduction Interpersonal conflict is often referred to as a confrontation between two people or their disagreement on certain opinions and views. To form such a phenomenon, two contradictory opinions must appear. People, by their nature, often enter into various conflict situations and quarrels with each other. This is due to...

Business Simulations Improve Business Decision-Making

In his article “Business simulations improve business decision making”, Robert Brodo (2015) intends to articulate the advantages that participating in business simulation workshops can bring to company owners and their employees. The author argues that business simulations may be the best method to improve the decision-making process compared to other...

Guiding a New Brand of Hiking Boots Through the Growth Stage

When a new product enters a market, it is vital to make sure that its growth stage is managed professionally and a proper and effective strategy is selected. Regardless of this product’s uniqueness and quality, it usually takes a lot of effort to advertise and market it, and this process...

Board-Certified Behavior Analyst’s Professional Development

The Cult of the Head Start ABA practitioners use a behavior assessment system to assist people with autism and other developmental issues to improve their conduct. ABA therapists advise patients by monitoring and responding to various traits to noticeably change such habits. The ultimate aim of ABA therapists is to...

Franchise, Crowdsourcing, and Retailer Business Models

A business model is simply the strategy chosen by a business owner to make money and deliver value to customers. Determining a business model requires the description of products or services, target market, as well as required expenses. They are numerous types of business models, which are categorized as traditional...

Designing New Items With Agile Delivery Framework

Introduction Customers are at the heart of the Agile Delivery Framework’s definition, construction, and release of goods. In a project that uses the Agile Delivery Framework, setting up beginning statements such as goals and vision is essential. This framework provides a single point of view for the team and establishes...

General Motors Firm’s Electric Vehicle Innovation

Introduction Unstoppable progress is a testament to sustained growth in potential, and General Motors, as one of the largest vehicle manufacturers worldwide, proves this. One of the problems society has been struggling with for decades is the pollution of the environment with harmful emissions. However, in early 2021, Mary Barra,...

Indra Nooyi’s Management at PepsiCo

Indra Nooyi is a businesswoman who used her networking intellect skills to transform her firm and win the hearts and minds of her staff, as well as build a massive system of communication. She utilized several approaches to boost her mental powers and manner of thinking in a short period...

Importance of Organizational Culture

Organizational culture is what makes any company original and unique, and it directly impacts its success. Žukauskas, Vveinhardt, and Andriukaitienė (2018) note that it “distinguishes organizations from others” (p. 18). Only when company members share one vision of how it should be structured to be the most effective, a company...

Financial Planning: Definition, Steps, and Importance

The phrase “financial planning is a process, not a product” implies the utmost importance of financial planning for long-term objectives and intelligent money management. In other words, the concept refers to the strategy that an individual or an organization should follow to improve their financial health (Nathanson et al., 2021)....

Business Management Strategies

Running any business requires the investor to have the proper business strategies and tactics tailored to meet all the needs. I own a small campervan and RV/Motor home rental company located in a major city. The company operates six days a week and has a total of seven staff. In...

Ethical Business Leadership Assessment

Leadership Styles in Action A great example of a modern model of ethical leadership is the concept of servant leadership. A servant leader sees their purpose in the role of a helper, therefore, making the principle of service his leadership behavior base. Manning and Curtis (2021) state that “in any...

The Yokohama Company’s International Components and Strategy

Introduction The Yokohama company is a manufacturer based in Tokyo, Japan. For the production of rotating whirligigs, the company requires a supply of parts from three international locations: Guangzhou, China; Manila, The Philippines; and Ulaanbaatar, Mongolia. Thus, the manufacturer is a part of a global supply chain that spans several...

Operation Managers: Eli Whitney and Others

Eli Whitney was an American inventor and industrialist. He invented the cotton-cleaning machine (cotton-gin), was one of the first to design the milling machine, and laid the foundation for mass production in mechanical engineering. He was also interested in the construction and modification of weapons. Eli Whitney saw the potential...

Incubating Technology-Based Firms: Innovation Ambidexterity

Introduction In the introduction, the authors argue that at present the formation of innovation policy is the most important condition for developing the foundations of sustainable development of new firms. Among the many common problems of innovation, special importance should be given to measures to balance them. Real production and...

COVID-19 Pandemic and Valuable Cargo

The COVID-19 pandemic has played a significant role in changing logistics, with the supply chain playing a more critical role than ever before. Companies must ensure the fast, safe and uninterrupted supply of goods and services to those at risk of infection and those working in the medical field, i.e.,...

Leadership and Employee Involvement in Organizational Change

Change is a vital process that every organization is geared towards achieving to avoid failure and stagnation. Organizational change can be described as the steps a business takes to regulate its various components ranging from hierarchy, internal processes, and other crucial aspects. These modifications can arise due to a steady...

Marine Resource Economics: Value Addition on Tuna Fish By-Products

Introduction Value addition is the most talked-about phrase across the world of the manufacturing and processing industry, particularly in the export-oriented processing industry because of the increased realization of valuable foreign exchange. In the fishing industry like any other venture, value can be added to fish and fishery by-products to...

The Essence of an Accountant’s Work

There are multiple ways in which an individual can make the world a better place. Among them, a person’s career path remains one of the most important avenues of impacting their environment on many levels. This tendency is natural, as an average individual devotes a considerable portion of time and...

Marketing Mistakes Affecting International Marketing

Marketing is an essential aspect of business because it creates awareness. As a result, companies constantly strive to be creative to appeal to more clients. Due to the increased number of clients, businesses expand their market share and consequently enhanced their customer base. However, sometimes marketing strategies fail terribly. Therefore,...

Healthcare Leadership and Management Functions

Introduction It is a common idea acknowledged by researchers and professionals that leaders are not born but developed. Therefore, to be an effective leader, especially in such a complex and highly responsible field as healthcare, one must acquire and advance leadership traits. The Big-Five traits are the most well-known model...

GrowthDC Company’s Strategic Management

Introduction Strategic management in every organization is an essential aspect that companies should exercise. Typically, the approach involves an ongoing planning, monitoring, and analysis of all resources required by a business to meet its goals and objectives. In this case, GrowthDc Company will focus on different strategies that can improve...

Business Continuity Plan Assessment

To understand how the organization works and how stable it is, one should consider its assessment using the concept of business continuity (BC). It includes evaluating how the business is resistant to various tensions and challenges, which are inevitable in all stages of business operation. The continuity plan shows how...

Digitization in Improving the Food Supply Chain

Technology plays an essential role in shaping the food markets by improving the affordability, productivity, and diversity of agricultural products. Inefficient markets lead to waste in high supply areas during harvests (Köhler and Pizzol, 2020). The regions with weak markets depend on less than three food varieties and often have...

Government Regulations of Employment Relationship

The US Gross Domestic Product (GDP), like in most other economies, is significantly dependent on the country’s workforce. Millions of people are employed in hundreds of industries in the US, contributing vehemently to various economic aspects. The link between fiscal growth and the job market is undeniable and has been...

Corporations: The Inevitable Influence

The controversy surrounding corporations as public figures touch on critical aspects of society’s development and well-being. Does one wonder why corporations have become so pervasive? Why do they affect all of us, not just the people who buy the companies’ products? In The Corporation, the authors talk about the reasons...

Grenade Firm’s Corporate Social Responsibility

Founded in 2010, Grenade is a young company that offers weight-loss products and contributes to sports nutrition. There are many ways for this organization to compete with other representatives in this sphere, and one of them is to promote corporate social responsibility (CSR) through brand building and strengthening relationships with...

The Global Production Strategy and Its Features

In response to the increasing competition in many industries, corporations are restructuring themselves to operate globally. The international configuration of businesses gives access to cheaper resources and costs, large produce markets, and subsidized financing opportunities (Deng et al., 2020). For instance, an organization may adopt a multi-domestic system where all...

Google Inc.: The Right Ads at the Right Time

The fact that companies gather data about potential customers to make advertising effective is no wonder. Notwithstanding, the Internet has made it feasible for organizations to lead these exercises on an unprecedented scale. The Internet empowers organizations to actuate clients to attempt new items with more accomplishment than they recently...

Ethical Issues in Business: The Case Study

Ethical and legal concerns in an organization may hinder organizational justice, productivity, and job satisfaction among employees. The ethical issues in business include the facilitation of integrity and trust in the working environment. More complex ethical issues include accommodating diversity, empathetic decision making and compliance with organizational rules. Non-conformity to...

The Interplay Between Leadership Styles and Organizational Change Management

Introduction The contemporary business world is highly competitive and rapidly transforming, which implies much change in both the external and internal environments of a company. Throughout the different stages of organizational development, multiple shifts and alterations take place, thus impacting the individuals, groups, and organizations at large. Indeed, change is...

Effectiveness of Leadership: The Case Study

In the scenario, Steve is the owner of a small mobile company that has been in the Malaysian market for 10 years. The company produces local-branded phones and consists of 100 employees spread over three divisions, research and development, sales, and production. While the company appears to be working successfully,...

Client Case Study: Inventory Management

Introduction The company plans to use a push strategy that does not wait for customers to ask for a product. Instead, it creates products it thinks the customer will demand and then waits for orders. Inventory management helps respond to disruptions that make it challenging to drive towards proactive and...

Risk Management and Its Dimensions

Introduction Risk management is a process that assists businesses in detecting, monitoring, evaluating, assessing, and managing unanticipated business incidences by providing a consistent framework. This technique has been discovered to be helpful by disaster management groups worldwide. Nature and human social life, tourism, entertainment, and events, are all impacted by...

Restricting Unethical Marketing in the Social Media

Introduction With some unethical practices conducted by profit-minded marketers, the perception of marketing decayed to a point where most people deal with lies, deception, or manipulation. These practices could be legal but unethical or illegal, depending on the country’s legislative system. For example, marketing targeting children can be banned in...

A Managerial Conflict in the Workplace

Introduction Conflict is an occurrence in which individuals differ in terms of perception. Arguably, the difference results from cognitive divergence, which results in the tendency of an individual to disagree on the most effective opinion also conflict affect how individuals react towards diverging differences and have two implications, namely positive...

Accounting: The Stories Behind the Careers

If one were about to ask their friends or colleagues about the notions that they associate with the career of accounting, the words that would be said are most likely “responsibility”, “stability” and “immovability”. This is why some will probably be surprised to discover that accountants themselves do not view...