Introduction This report examines the marketing strategies as applied in Aldus Corporation. The corporation operates in the computer software development industry since its establishment in 1984. In spite of the successes that the firm initially enjoyed, changes in the business environment led to reduced sales revenues hence need to change...
Topic: Corporation
Words: 3797
Pages: 14
As can be seen from the described cases, New Heritage is continually developing new projects in various areas. This allows the company to develop, interest the audience, and attract new customers. These projects relate to different areas of the company’s activities, such as creating new lines of clothing or the...
Topic: Business
Words: 554
Pages: 2
Net Present Value (NPV) is used for estimating the future net cash flows of the project. For computing NPV, all cash inflows and outflows of the project are projected and then they are discounted back to the present date using a suitable discount rate (Ross, Westerfield, & Jaffe, 2013). The...
Topic: Business
Words: 563
Pages: 2
Managing change is one of the difficult activities that many organizations come across. The change that occur because of diversity and technology advancements poses numerous challenges as the majority of them may not have implemented sufficient strategies for dealing with it. However, the US Army has implemented several approaches for...
Topic: Management
Words: 605
Pages: 2
Introduction Any institution dealing with provision of care to dependent elderly persons should ensure that its strategies are broad enough to cover the wide range of needs of the elderly. In order to ensure quality service provisions in elderly care institutions for the aged, it is important for the management...
Topic: Management
Words: 2561
Pages: 9
Introduction The importance of green logistics as a new scientific direction in supply chain technologies has recently acquired significant interest among academic researchers. The core aspects covered by the aforementioned inquiry include the use of cost- and resource-saving technologies that are equally important to supply chain optimization and environmental security....
Topic: Business
Words: 1382
Pages: 5
Introduction Budgeting, therefore, takes into consideration various factors to come up with an appropriate forecast. For Guillermo furniture to produce correct sales estimates within its forecast budget, it s needs t to consider the factors affecting its production including the competitor’s possession of advanced equipment, and the ethical considerations which...
Topic: Forecasting
Words: 838
Pages: 3
Employee productivity and performance rests on motivational approaches and reinforcement strategies towards achieving organizational goals. Extrinsic rewards relate to the positive outcomes of a group or individual’s productivity in a work setting. John and Leavitt (2001) argue that these rewards reinforce the emotional attachment of an individual or group to...
Topic: Business
Words: 580
Pages: 2
Introduction Regardless of the sphere of entrepreneurial activities, investing in high-quality hardware products and equipment is essential for the business’s successful start and subsequent development. The majority of hardware types make business operations run smoothly with little or no glitches. The administrative functions and business management are streamlined by the...
Topic: Business
Words: 647
Pages: 2
Context Any multinational firm having exposure to international transactions and investments has to denominate the sales revenue and costs denominated in equivalent home currency. In that case, the firm is bound to be exposed to fluctuations in exchange rates. The calculation of the impact of the changes in the foreign...
Topic: Management
Words: 2490
Pages: 9
Introduction At the beginning of the 21st century, the development and global spread of Internet communication technologies in modern states led to the emergence of an independent virtual political communication space with its principles of functioning. The introduction of new types of political communication influences the processes of interaction between...
Topic: Business
Words: 870
Pages: 3
Introduction Reward systems are directly associated with job satisfaction and performance at the workplace. Satisfied workers are more committed to their tasks and in achieving organizational objectives. Dissatisfied employees lack the right motivation to task performance. Job satisfaction is exhibited in individuals’ attendance on duty and the motivation to go...
Topic: Performance
Words: 876
Pages: 2
Introduction Strategic quality management plays a fundamental role in the development and implementation of organizational plans. Healthcare leaders have an essential duty to determine crucial tools and techniques that facilitate the progressive execution of projected ideas. In this sense, promoting patient safety is the primary objective of healthcare practice, especially...
Topic: Health
Words: 1110
Pages: 4
Introduction The portrait of the two famous Australian companies have outlined in this paper considering the importance of their WACC (Weighted Average Cost of Capital) and financial risk management strategies for both of their managers. Before going to the theoretical discussion and WACC calculation, it is important to take a...
Topic: Corporation
Words: 4925
Pages: 17
Introduction A logistics manager oversees the supply of goods and services. One needs to perform his duties well to avoid the dissatisfaction of the clients. As a result, a logistics manager needs to be very careful especially when dealing with online fraudsters. Thus, some of the issues that a logistic...
Topic: Business
Words: 1101
Pages: 4
Globalization is the process of implementing the same marketing strategies across all of the company’s operations in the international market. Despite the fact that the customers’ cultures, preferences, and environments are different, globalization makes everything almost the same. However, customization is the opposite process as it builds separate marketing strategies...
Topic: Amazon
Words: 299
Pages: 1
Summary People strive to improve, but it usually comes at a price. Organizations have to consider how to boost effectiveness, whether by increasing the amount of equipment and personnel or working in the existing state. There might not be the right answer, as it depends on the financial and human...
Topic: Business
Words: 1361
Pages: 4
It is necessary to note that an HR manager is expected to have an outstanding knowledge of the industry, and some aspects are incredibly valued by employers. The first skill set that should be highlighted is focused on compensation and benefits. Demands of healthcare professionals are always increasing, and one...
Topic: Health
Words: 576
Pages: 2
Today, the highly competitive market dictates businesses to distinguish themselves to grab customers’ attention and influence their positioning. Differentiation requires brands to invest into developing their marketing mixes. A marketing mix is defined as a totality of factors that a brand can control to influence consumers’ perception and desire to...
Topic: Marketing
Words: 294
Pages: 1
Strategic planning process Strategic planning process is a critical component of the health care delivery system. Its application cuts across governmental and private practice institutions. Ordinarily, it consists of four main steps which include situational analysis, strategy formulation, strategy implementation, and strategy evaluation (Duncan, Swayne and Ginter 2006). All these...
Topic: Health
Words: 1108
Pages: 4
Henri Bendel was one of the most successful retailers and set the norms for the luxury retail world, but the trade standards have changed since its first store appeared in New York. According to Les Wexner, Bendel has been closed to improve profitability for the L Brands as a whole...
Topic: Business
Words: 374
Pages: 1
The title and the abstract This article is about the benefits and the level of user satisfaction in an ERP system. The article’s abstract gives a precise summary of the entire article. Article summary In this article, the authors are trying to find the user benefits of the ERP systems...
Topic: Business
Words: 1101
Pages: 4
The primary external factor that was found to be affecting Chipotle Mexican Grill is the competition. David (2017) defines it as one of the most critical factors that have to be taken into consideration when discussing a business’s environment. Chipotle has to contend with both other fast-food locations, including ones...
Topic: Business
Words: 275
Pages: 1
Introduction Club IT is a downtown music venue owned and managed by Lisa and Ruben who started it after graduating with business administration degrees in 2005. The club offers a variety of services to its clients including spacious dancing floor, DJs, live music and refreshments. The mission of the club...
Topic: Business
Words: 824
Pages: 3
Financial reporting of an organization depends upon the accounting methods it uses. The most common approach, taken by many leading companies is accrual accounting. It is based on the premise that revenues should be recorded and recognized when the product has been delivered to the customer, and when the collectability...
Topic: Accountancy
Words: 275
Pages: 2
The review of the literature has uncovered a correlation between mental illnesses and disempowerment. Moritz et al. (2010) have found out that people lose control over their lives the moment they suffer from a psychiatric disability. The primary concern is that global communities have traditionally stigmatized individuals suffering from mental...
Topic: Business
Words: 1100
Pages: 4
Today’s rapidly growing business segment makes all the enterprises stand out in order to remain relevant in a certain market and keep target audience engaged in the service supply. For this reason, organizational development, which stands for the concept of constant improvement and innovation within the enterprise, has become one...
Topic: Organization Development
Words: 305
Pages: 1
Introduction Business organizations should have proper mechanisms for preventing accidents and injuries. However, corporations might experience different occurrences even if such preventative measures are already in place. The involved parties should conduct proper accident investigations to prevent it from recurring. This essay explains why it is important for the relevant...
Topic: Business
Words: 589
Pages: 2
Project Description: The project system that will be integrated in Wobbly Wheels Distribution Company (WW) is the Internal Security system aligned with the Accurate Financials system. The proposed system guarantees the protection of the electronic data in form of orders, finances, and accounting because of prohibiting the unauthorized access to data,...
Topic: Business
Words: 572
Pages: 2
Introduction A small plumbing supply company in Olean, New York, is concerned about doing right to the employees in terms of the benefits offered. However, it does not know what this statement means. This paper explores the concept of benefit management at the organization. Finding out Employee Needs and Wants...
Topic: Management
Words: 596
Pages: 2
Introduction In the recent past year, the UK announced its intention to exit the European Union (EU). Membership to the EU enabled the UK to enjoy several benefits, including the benefits of barrier-free trade. Therefore, its exit from the organization is definite to have an impact on the UK’s economy....
Topic: Brexit
Words: 1152
Pages: 4
Abstract Trait theories can identify the personality characteristics that are associated with the success of leaders. Nevertheless, it is necessary to transform these inherent qualities into skills or competencies that should be possessed by these people. By combining these models, students can become more efficient public health administrators. Introduction Several...
Topic: Business
Words: 573
Pages: 2
Corporate culture defines communication between employees and leaders and approaches to problem-solving. A corporate culture based on ethical principles ensures open and honest interaction of all parties helps effectively respond to any changes in the internal and external environment. However, the corporate culture’s lack of ethical principles leaves room for...
Topic: Enron
Words: 1131
Pages: 4
The following is a summary of an interview conducted by the Journal of Accounting with attorney Michael Young who is the chair of Willkie Farr & Gallagher LLP’s Securities Litigation & /enforcement Practice Group (American Institute of Public Accountants para.1). A treaty crafted three decades ago by the American Institute...
Topic: Business
Words: 450
Pages: 2
Cash is king is a phrase that was used to infer that a company with adequate liquidity will have enough money available to pay its mouths. The term liquidity refers to both an enterprise’s ability to pay short-term compulsions and a company’s capability to sell assets quickly to raise cash....
Topic: Business
Words: 294
Pages: 1
The best practices of supply chain leaders worldwide are monitored by specific agencies. In the video, the list of the top twenty-five supply chain companies in the United States, was published by Gartner, one of the biggest research and advisory companies in the country (IIBR, 2014). The data from 2013...
Topic: Business
Words: 300
Pages: 1
The fraud statute founded in 1677 through an act of parliament and developed through legislative processes over time is now adopted in the judicial systems of many nations in the world. This statute gives provisions governing a contract between two parties. In most of the statutes, the memorandum demands that...
Topic: Business
Words: 590
Pages: 2
Introduction The finance manager is the authoritative person who is responsible to look after the financial activities within an organization. Finance is considered the lifeblood of every business enterprise irrespective of the products and services produced by it. The financial capability and efficiency of concern are highly dependent upon the...
Topic: Apple
Words: 648
Pages: 2
Organizational communication refers to the different channels and forms of communication used to pass messages effectively. With companies having a multitude of employees across varying levels of structure, communication plays an essential role in maintaining contact. All employees must understand each other within the shortest period to improve efficiency and...
Topic: Business
Words: 832
Pages: 3
Blue Ocean Strategy is a marketing theory that stems from the title of a 2004 book authored by Kim and Mauborgne. In their book, Kim and Mauborgne explain why striking a balance between cost leadership and differentiation can help a digital company create a leap in its value on the...
Topic: Marketing
Words: 287
Pages: 1
Fast food has become a separate segment in the service sector, experiencing rapid development and financial growth. McDonald’s is a flagship enterprise in the industry with innovative solutions for standardization, delivery, and service diversification. Upgrading current systems is a potential way to improve efficiency, drive-thru, and mobile ordering. Processing panels,...
Topic: McDonald's
Words: 291
Pages: 1
Contemporary advertisement strategies are well-defined and are being used on a regular basis. They attempt to gain the customer’s attention and indirectly persuade clients to better perceive ads’ information. The appeals used in the advertisement “True Fruits – Awkward Eat Banana” are humorous and sexual (The Star Ads, 2019). This...
Topic: Humor
Words: 361
Pages: 1
Introduction The focal point of the paper is to evaluate and analyze the marketing strategy of Veterans Affairs (VA) Loma Linda Healthcare System – Diabetic Clinic. For this purpose, the four Ps (product, price, place, promotion) and importance to the success of the organization would be discussed. Furthermore, the relationship...
Topic: Health
Words: 1418
Pages: 5
Buying Bragg Apple Cider Vinegar was not a spontaneous decision. Before the purchase, a thorough investigation of its benefits was conducted by the whole family. It turned out that the vinegar is not only tasty but useful as well. Most people advise using it for cooking, making salads, non-sweet sauces,...
Topic: Business
Words: 598
Pages: 2
Introduction There are various scenarios that bring about ethical dilemmas within a contemporary business setting. The same is true in various levels of interactions in an organization. For example, the social and business interactions may lead to a number of ethical issues that need to be addressed. Each of these...
Topic: Ethical Dilemma
Words: 3298
Pages: 12
Branding is an important marketing tool for creating an impression and revealing the company’s philosophy, values, mission, and vision of the future. A corporate brand is significant for consumers; at the same time, it also allows creating an internal corporate culture. It is possible to note that during the last...
Topic: Brand
Words: 670
Pages: 2
Abstract DeVry Educational Group Inc. is a publicly held company that is based in North America. The company provides higher education services across the world (DeVry Education Group Inc., 2014). Carrying out financial analysis using ratios is necessary because it provides a better view of the financial position of a...
Topic: Business
Words: 629
Pages: 2
Complaints in general and consumers’ behavior about expressing their complaints are of vital importance to the improvement procedures aimed at performance excellence in the service industry. The article by Patwary and Hamimi (2016) provides an extensive overview of the key factors influencing consumer complaining behavior and the channels they use...
Topic: Business
Words: 312
Pages: 1
Introduction Firms aim at portraying a positive image through optimization of its capital structure which can be based on equity and debt proportions or total liabilities. The capital structure is crucial in enabling a firm to maximize its market value in totality. It stipulates the dividend policy which means that...
Topic: Business
Words: 1100
Pages: 4
Introduction Brandt Company is a group of industries primarily dealing with manufacture of engineering products. In the past the company was called Brandt electric, but to due to innovations and expansion of its manufacturing sector, it has gradually adopted the new logo “Brandt industries limited.” The company’s headquarter is in...
Topic: Business
Words: 624
Pages: 2
Introduction Walmart Stores, Inc., better known as Walmart to the public, is one of the nation’s biggest and most profitable retail corporations. The success of the store is attributed largely to the commitment of Walmart and its employees to provide services at the lowest prices. Since 1969, the slogan of...
Topic: Challenges
Words: 1218
Pages: 4
The companies’ leaders are expected not only to be the professionals in their area but also to have the necessary characteristics to solve difficult situations and make data-driven decisions. For example, recently, my manager was making a decision about which of two employees to promote. The first worker, Mary, was...
Topic: Business
Words: 503
Pages: 2
“Enron: The Smartest Guys in the Room” is considered to be a documentary film about the collapse of the greatest world corporation; it was presented to the public in 2005, demonstrating a closer look at the criminal traits of the company’s executives and depicting one of the greatest business scandals...
Topic: Enron
Words: 535
Pages: 2
Relationship marketing values client loyalty and lasting engagement instead of short-term objectives such as consumer acquisition and direct sales. The most important goal of the community college should be getting prospective clients for the athletics program and converting them to loyal customers. This will be a good indicator as to...
Topic: Marketing
Words: 307
Pages: 1
Introduction In the contemporary world, technology and business management have become inseparable. Technological advancements especially in the development of various software programmes have made business collaborations possible, convenient and more widespread. This has especially been facilitated by social media applications, which have given the users the freedom to control and...
Topic: Business
Words: 3164
Pages: 12
The given deadline change poses a major challenge in terms of a team’s resource management. There are five people within the group, where two people are analysts, two other people are responsible for interacting with clients, and one is the team leader, who also represents the key interests. Analysts are...
Topic: Team Leadership
Words: 509
Pages: 2
Introduction Organizational communication is the process through which interrelated individuals in a given workplace or a company send and receive messages information to achieve common goals. Communication in an organization can take place through written, face-to-face, or mediated channels. This topic is important to Go Travel because it needs to...
Topic: Communication
Words: 1450
Pages: 5
Calculation The values of operating leverage, return on investment, economic value added (EVA) and return on equity will be calculated. The calculations are presented below. 2013 (Millions) 2014 (Millions) Sales 146,917 144,077 Variable expenses 125,195 123,516 Fixed expenses 16,244 17,121 Total expenses 141,439 140,637 Operating income 5,478 3,440 Net income...
Topic: Performance
Words: 600
Pages: 2
Introduction The ad about the pomegranate phone is a splendid example of the potential of human fantasy and imagination, which has no limits in producing new ambitions. It shows the future direction for innovation developers, simultaneously inviting them to work in Nova Scotia (the government of this province ordered the...
Topic: Business
Words: 245
Pages: 1
Overview of the organization The city of Port Phillip is a combination of the former cities of port Melbourne, St. Kilds and South Melbourne. The city was formed in 1994 as one of the European settlement areas in Melbourne. It is well known for its dynamic urban villages, richness of...
Topic: Business
Words: 1627
Pages: 6
Introduction To build effective communications with clients, businesses have to look for the most convenient and affordable ways. Omni-channel marketing helps find these routes since it allows sellers to easily satisfy people’s needs for product selection, payment advice, and product use. This mechanism provides for the inseparable application of different...
Topic: Marketing
Words: 553
Pages: 2
During chaotic situations, with numerous unknowns emerging, the proposition of coercing employees and pressuring them to conform to the leader’s vision may appear highly attractive. It would enable the team to work toward the same goal together as a unified body, at least temporarily, until the chaos passed. However, this...
Topic: Business
Words: 305
Pages: 1
Introduction Since the era of the industrial revolution, technology has been playing an important role in continuous improvement of organizational performance. In the last three decades, information-based technology has become a major point of focus for small, medium and multinational organizations that seek to improve their competitiveness in the market...
Topic: Amazon
Words: 2215
Pages: 8
Bureaucracies are seen as an ideal type of formal organization. Max Weber, who pioneered the field of sociology at the beginning of the 20th century, outlined the four key characteristics of bureaucracy. According to Weber (2015), a bureaucratic organization has a clear hierarchy of authority, division of labor, explicit rules...
Topic: Business
Words: 555
Pages: 2
Mission statement We are committed to grow and improve to make our clients happy. Our purpose We will do our best to ensure that our customers needs are met. Our main values Trust Customer Care Employee Development and Diversity Improvement Trust We understand how important it is that our customers...
Topic: Customer Service
Words: 688
Pages: 2
Introduction The EcoLive company is a new business venture that seeks to operate in a food delivery sector across the United States. The company seeks to address the importance of eco-friendly food packaging and delivery from the perspective of recycling activities, as well as to meet elevating customer requirements for...
Topic: Business
Words: 551
Pages: 2
Introduction Following a widespread claim of food poisoning in Southern California and Seattle, Nutritional Foods Inc, contracted me as a consultant. My role is to discuss “The case of the Nutritional Foods”. In the foregoing consultancy, I will give a brief breakdown of the case, underline facts, issues involved, ethical...
Topic: Business
Words: 895
Pages: 3
Strategic management is a critical aspect of any company which helps an organization develop and implement the policies and plans to gain a competitive advantage over its rivals. In Fortune, Walmart is leading the charts in the 2020 rankings once again as the most admired company, while other notable U.S....
Topic: Management
Words: 312
Pages: 1
Starbucks Corporation is a US company that is considered one of the largest global coffee retailers. This brief report analyses the company’s DuPont identity, which is calculated for the last three years, and compares it with that of a competitor company i.e. Dunkin’ Brands Group, Inc. DuPont Identity is a...
Topic: Corporation
Words: 547
Pages: 2
When it comes to the field of marketing, consumer behavior is a significant phenomenon. Various researchers have tried to articulate the meaning of this term, and they have reached a consensus. Thus, Hawkins and Mothersbaugh (2012) stipulate that consumer behavior draws attention to how people and legal entities select and...
Topic: Business
Words: 555
Pages: 2
Definition of the Problem Introduction Risk management (RM) has been defined as the process of scheduling, classifying, directing, and managing organizational conduct in order to curtail the detrimental effects of fortuitous losses at reasonable costs on the organization. Risk avoidance involves eliminating all losses associated with a particular activity, loss...
Topic: Management
Words: 11622
Pages: 42
Introduction The selected company is Hospital for Special Surgery, which is located in New York. The hospital was founded in 1863 and is one of the most recognized orthopedic hospitals in the country. It is critical to mention that the hospital is known for its expertise in orthopedic trauma, spine...
Topic: Health
Words: 2206
Pages: 8
Companies are faced with various constraints of production and they are forced to plan accordingly. The limiting constraints may include limited demand, limited skilled labor and other factors of production, and limited finance that forces companies to work under situations of capital rationing. Planning with limiting factors forces companies to...
Topic: Business
Words: 694
Pages: 3
Introduction The proper functioning of an organization requires control and monitoring. Corporate governance comprises one of the ways of controlling and enhancing the monitoring of organizational operations (Caldwell & Karri 2005). At the heart of corporate governance is the need to mitigate or implement mechanisms of controlling and preventing conflicts...
Topic: Ethics
Words: 3668
Pages: 13
Introduction The purpose of this report is to describe and analyze consumer behavior while purchasing KitchenAid Artisan KSM150 Stand Mixer. The consumer is female, 21 years old. With the passion for cooking and the high expectation of gaining popular image on social media, the consumer is heavily involved in all...
Topic: Product Marketing
Words: 1193
Pages: 3
Introduction The scarcity principle is an important tool in marketing and negotiations involving rival parties. The principle relies on the motivation generated out of fear of losing something which makes people to act. Scarcity can arise because of limitation in supply of a commodity or lack of time, prompting individuals...
Topic: Marketing
Words: 910
Pages: 3
“Effective collaboration requires early involvement and the availability of appropriate resources” (Crow, 2002; Maddux, 2003). To achieve our objectives in the development of an extremely clean, professional, clear and easy to navigate and a dynamic institution’s website, our team members share ideas and information in the most explicit communication channels....
Topic: Collaboration
Words: 481
Pages: 2
Workplace bullying turns out to be a serious theme for discussion because of a variety of reasons, and one of them is its impact on people’s mental health. According to Forbes studies, the number of employees who report being bullied at work continues rising and has already achieved 94% in...
Topic: Bullying
Words: 305
Pages: 1
Introduction The presented service idea is strongly associated with the global pandemic, which has greatly influenced the international and domestic markets (Texel, 2020). This paper proposes a service marketing strategy based on these factors and the characteristics of the new service idea presented in the previous paper. It provides a...
Topic: Adidas
Words: 2276
Pages: 14
Introduction The current trends in the healthcare industry call for the implementation of several changes to achieve the organization’s mission and goals while satisfying patients and workers in general. These changes are triggered by both external and internal factors, which affect the organizations, employees, and the patients (Buchbinder & Shank,...
Topic: Organizational Change
Words: 1015
Pages: 3
Introduction The present report was commissioned by the Chief Research Analyst. It presents the analysis of data provided by the Department for Business Innovation and Skill (BIS). The purpose of the present report is to compare the South East region with the North West region in terms of similarities and...
Topic: Innovation
Words: 2439
Pages: 9
Chipotle Mexican Grill, Inc., also known as Chipotle, is an American restaurant chain primarily serving Mexican food. Chipotle is an example of a company that demonstrates corporate social responsibility and commitment to human and environmental causes. The company promotes human flourishing by serving “food with integrity,” as stated in its...
Topic: Ethics
Words: 300
Pages: 1
Introduction Improving the efficiency of covering new markets in a competitive and dynamic financial environment requires understanding the mechanism of interaction between formal and informal institutions as two closely related processes. However, despite their connection, they differ in unique and crucial criteria. Informal market institutions, for instance, economic mentality or...
Topic: Business
Words: 2471
Pages: 9
Introduction The creation of an effective team within an organization requires considerations of the mission, vision, and strategies of growth within a particular setting. The goal of the plan is to create a team that would work together over a period of nine months and reach the objectives of the...
Topic: Business
Words: 831
Pages: 3
The Stakeholders Sustainable manufacturing is a matter of paramount importance in the 21st century in the context of the clothing and footwear industries. Jiang (2019) writes that the popularity of high-end athletic shoes is on the increase, and industry leaders must respond to growing demand. Nevertheless, growing competition poses challenges...
Topic: Manufacturing
Words: 662
Pages: 2
Introduction Different times in history has seen Information playing an important role in the lives of millions across the globe to either facilitate or complicate their daily activities, which are now demanding in nature. Such occurrences are perceptible in the contemporary Information warfare, and also as a way of doing...
Topic: Commerce
Words: 2296
Pages: 8
The marketing mix is the combination of marketing elements crucial in accomplishing a marketing objective. There are four variables in the equation, which are product, price, place, and promotion. Each of these elements has its own constituents. The ultimate goal is to sell goods and services, therefore a marketer examines...
Topic: Marketing
Words: 283
Pages: 1
The increased competition from developing countries of Asia and Eastern Europe caused firms to implement offshoring strategies – moving the production abroad. Relocation has been an ongoing trend in the business area to achieve better results on global marketplaces (Lin et al., 2017). Such methods aid obtains these businesses several...
Topic: Business
Words: 1509
Pages: 7
Recruiting New Talented Employees Human resource (HR) units are typically tasked with overseeing the recruitment process, designing employee benefits, performance appraisal procedures, reward management, and training and development. HR professionals are generally required to make significant decisions during the enlistment procedure (“The Role of HR”). Some of these decisions include...
Topic: Recruitment
Words: 660
Pages: 2
FindLaw. (2016). Workers’ compensation overview. Small Business Law. This article refers to workers’ compensation as a set of laws that provide guidelines for protecting injured employees by offering them health benefits. Although some states have unique insurance programs for workers, the Federal government outlines distinct compensation laws for specific industries....
Topic: Business
Words: 1738
Pages: 6
Even if the leader is not aware of what kind of management style is typical for them, they still have an established behavior model. My former CEO is a striking example of a charismatic leader. He always had innovative ideas and endless optimism: employees rushed to work enthusiastically after his...
Topic: Leadership
Words: 333
Pages: 1
Abstract In recent years, the United Arab Emirates (UAE) has emerged as one of the world’s leading hubs of electronic commerce (E-Commerce). Despite the rapid growth in E-Commerce in the country, there are still a number of factors that are hindering broader adoption of E-Commerce in the country. One of...
Topic: Commerce
Words: 2547
Pages: 9
Remuneration is the payment made to an individual for the services that he or she provided to the organisation. Director’s remuneration is a most energetic issue in the today’s business world. The range Director’s remuneration seriously varies in different organisation. All aspects of remuneration level, performance measures, yearly bonus design...
Topic: Business
Words: 3026
Pages: 11
A focus on the best of the three sources of competitive advantages to a firm ought to be the foundation for the others. For instance, concentrating on extra business advantages means ability to capture attention of more audience, thus the possibility to have more customers. Ensuring strict commitment to one...
Topic: Business
Words: 586
Pages: 2
It is worth noting that any healthcare organization should strive for the harmonious development of employees and help them manage their careers. This should be done regardless of whether a person stays with the current organization or decides to move to another one (Woolnough & Fielden, 2017). For these purposes,...
Topic: Health
Words: 602
Pages: 2
Introduction Justification defenses are commonly used in our courts by defense attorneys to justify the crime that was committed by their clients. Herring (2012) defines justification defenses as a situation where “The defendants admit they were responsible for their acts but claim that what they did was right (justified) under...
Topic: Business
Words: 1376
Pages: 5
Code of ethics and Conduct All the employees of Fine Consultants shall be required to pay attention to the company’s policies in regard to the financial and advisory consultations addressed to or from the customer concerning his or her enquiries as given below: Ethics Training Program In order to make...
Topic: Ethics
Words: 1846
Pages: 6
Currently, the global business environment is undergoing major changes. Firstly, digital technologies take the driver’s seat in guiding the development of almost all economic sectors. New solutions cause disruptions that revolutionize entire industries once and for all. For this reason, the global business environment is as competitive as ever. For...
Topic: Business
Words: 280
Pages: 1
Introduction The Koch brothers utilized different power sources and persuasion tactics in their long-running sibling rivalry for the control of Koch Industries. The company started in the 1900s by Fred, who spent most of his time fending off other established oil firms intending to drive him out of business due...
Topic: Business
Words: 1122
Pages: 4
Introduction The emergence of the concepts of global and international marketing was primarily due to the globalization of business activities and the liberalization of trade. Yet it raised many issues, for example, the need for identification of key markets, challenges and opportunities they withhold, development of strategic plans by company’s...
Topic: Marketing
Words: 334
Pages: 1
The double-entry system of accounting is a concept underlying modern accounting processes. It implies that each financial transaction that is being carried out has an equal but opposite impact on at least two different accounts. The double-entry system is used for satisfying the Assets = Liabilities + Equity equation. Therefore,...
Topic: Accountancy
Words: 294
Pages: 1
Supermarkets often demand thousands of dollars from manufacturers only to agree to trade their goods. For the products to get to a competitive place, they require even more. Characteristics of the goods’ placement affect the profits of retailers and suppliers that are confirmed by practice and well learned by manufacturers...
Topic: War
Words: 321
Pages: 1
Introduction Entrepreneurship remains a powerful practice that guides people to launch and grow their startups to become giant corporations. This development explains how individuals can experiment with a small or new idea and make it an evidence-based solution to the problems affecting humanity. Business owners should reflect and examine their...
Topic: Entrepreneurship
Words: 1383
Pages: 5
Employee motivation has been detrimental to organizational success because of its impact on the level of commitment, drive, and energy that the workers of a company bring to their roles on a regular basis (Robbins & Judge, 2019). Therefore, without motivation, companies experience reduced productivity, lower output levels, as well...
Topic: Motivation
Words: 566
Pages: 2
The funeral services industry is essential since it allows grieving people to bury their dead ones in style. The Federal Trade Commission (FTC) proposes and implements specific guidelines to meet the demands of both the professionals in the industry and the consumers. However, there are specific issues that affect the...
Topic: Trade
Words: 1769
Pages: 6
Title of commercial online weight loss program The site is labeled simply “Nutrisystem” after the company of that name based in Horsham, PA. Nutrisystem Inc. started up operations in 1972 as a telephone and subsequently online counseling service for those wanting to lose weight. At last count (end-2008), Nutrisystem reported...
Topic: Business
Words: 786
Pages: 3
Marketing and trade are complicated and interconnected processes, and their complexity increases in proportion to their scale. Most companies start their activities in the domestic market and expand to other countries, achieving success. For this reason, marketers need to understand the difference between domestic, international, and global marketing, as well...
Topic: International Marketing
Words: 561
Pages: 2
Introduction One of my family members once worked for a subsidiary of a famous Japanese manufacturer in the U.S., where the majority of the staff were from Japan. The company had a presence in different spheres ranging from automotive to industrial infrastructure, and I had a chance to witness their...
Topic: Communication
Words: 883
Pages: 3
Everyone strives to be understood, but with this desire, not everyone does everything necessary for the meaning of their speech to be clear. In case of misunderstanding, both parties of any communication are most often to blame. In particular, such problems can occur during changes in an organization. People do...
Topic: Communication
Words: 908
Pages: 3
Role of Financial Intermediaries in a Developed Economy Financial intermediaries, also known as financial institutions, are organizations that issue financial claims against themselves and use the proceeds from the issuance to purchase primarily the financial assets issued by individuals, corporations, government entities as well as other financial intermediaries. Financial claims...
Topic: Finance
Words: 1382
Pages: 5
The advent of Information Technology, internet and World Wide Web has brought down an era in which computer based technologies have minor or major role on almost all aspects of society, business and industry. The competitive environment of business and corporations has seen the most drastic changes like ecommerce, online...
Topic: Information Management
Words: 839
Pages: 3
Any business needs to find ways to be easily available to customers and clients. This goal is accomplished by adopting a marketing strategy. Digital technology and the Internet have allowed taking marketing to a new level. There are numerous various channels accessible to businesses in virtual reality. Properly diversifying digital...
Topic: Digital Marketing
Words: 283
Pages: 1
Functional Layout The functional layout is process oriented. When a factory has been described as to having a functional layout, it means that the operations which are followed in the manufacturing process are grouped in terms of the basis of the functions, the technology in use and the equipments which...
Topic: Manufacturing
Words: 3903
Pages: 14
Leaders have the ability to do right things and help others do right things. They choose a direction, build an inspiring image of what they want to achieve, and create something new. The main function of leadership is to choose the direction that a leader and his followers need to...
Topic: Leadership
Words: 583
Pages: 2
Introduction Basically, the banking firm offers a number of secure investments. In this paper, someone intends to invest 1000 dollars. The types of bank investments may encompass: Checking account; Money-market account; Passbook-savings account; and Certificate-of-Deposit (Bluman, 2005). The objective here is for the investor to receive the utmost probable interests...
Topic: Business
Words: 704
Pages: 2
These emails are directed at buyers who have subscribed to the newsletter. Pyroplasmosis is an infectious disease triggered by a tick bite and leads to the loss of appetite, decreased energy, and other long-term effects on animals (Niu et al., 2017). This text attracts people who care about their pets,...
Topic: Insurance
Words: 176
Pages: 1
Introduction Managed Care in Veterans Affairs (VA) The role of Managed Care for Veterans Affairs is great due to the improvements implemented to manage the resources in this area properly. Escalating costs in community hospitals for people who are supposed to be treated in specialized Veterans Affairs hospitals can be...
Topic: Hospital
Words: 1914
Pages: 7
Google v. Oracle case is the current federal trial in the United States. About six years ago, Oracle, namely Oracle America, sued Google for “patent and copyright infringement … over Google’s use of Java Application Programming Interfaces (“APIs”) in its Android Operating System” (Alam, 2019, p. 39). The case was...
Topic: Google
Words: 638
Pages: 2
Innovation Activities Innovation is one of the most essential factors in the sustainable and efficient development of the company. The company’s executives might choose among different solutions and innovation activities, depending on the selected process. In the case of Nike, it was identified that sustainable manufacturing is vital for the...
Topic: Innovation
Words: 679
Pages: 2
A buyer persona can be defined as an image of a company’s ideal customer. An adequate and well-researched buyer persona is essential for target market identification. Besides, helping the customers evaluate the company’s services or goods on their own terms helps build a strong bond of trust with them (Buyer...
Topic: Business
Words: 565
Pages: 2
Among the variety of principles inhere to the sphere of nursing management, time management plays one of the most important roles. To succeed in time management, it is necessary to consider the following aspects and make sure these aspects are properly identified: Definition of time management is crucial to understand...
Topic: Nursing
Words: 912
Pages: 4
While taking into account the need to implement changes in the management of human resources in Emirates Airlines, the chosen intervention program was based on several steps: Communicating the goals of changes to subordinates was an integral attribute of a successful optimization project, and at general meetings, crucial information was...
Topic: Airlines
Words: 322
Pages: 1
Climate change and environmental degradation have become evident problems around the world, stemming from waste and emissions produced by human activity. Large businesses play a significant role in contributing to global emissions with practices ranging from manufacturing to transportation and overuse of certain materials such water, plastics, and others, creating...
Topic: Justice
Words: 645
Pages: 2
Introduction The corona virus disease (COVID-19) pandemic has turned out to be an unprecedented humanitarian crisis that has affected the entire world. The current period is characterized by uncertainty, volatility, ambiguity, and complexity that call for a high-impact type of leadership. Leaders have learned how to manage the elements mentioned...
Topic: COVID-19
Words: 2033
Pages: 7
Nike is a worldwide leader in manufacturing, marketing, and sales of sportswear, footwear, accessories, and equipment. According to Childs and Jin (2018), its “sales exceed $21 billion in 2016, more than half of which is attributed to international markets,” and it is “an innovation leader in product development, marketing, and...
Topic: Manufacturing
Words: 570
Pages: 2
Magic is something that everyone around the world loves to get no matter how. Hence, Walt Disney Corporation (Disney) aims at doing it for society everywhere. Therefore, this essay will provide information about the Disney Difference and its effects on its corporate, competitive, and functional strategies. It will then highlight...
Topic: Disney
Words: 1008
Pages: 3
Introduction Healthcare workers usually report the importance of effective leadership to stimulate their performance and teamwork because, working in stressful environments, they need additional motivation and stimuli. The problem is that having intensive workloads, healthcare providers are expected to demonstrate high-performance results and efficient teamwork to address patient needs, but...
Topic: Health
Words: 1161
Pages: 6
Using the approach of the best value putting into consideration the technical understanding and the approach BEST ALL ROUND ROOFING does depict an understanding of the requirements that are there of offering a heavily sound technical solution. Has put the expected risks under check and hence has put a mitigation...
Topic: Business
Words: 4059
Pages: 15
Introduction Religious ethics, as applied to economics and business, dates back to the thirteenth century. Subsequent developments in this area have resulted in the intertwining of Christian faith and reason. This situation has given rise to a plethora of principles, guidelines, and criteria for action and a set of virtues...
Topic: Business
Words: 1435
Pages: 5
Market Description The transportation market in the United States is evaluated at $1.6 trillion in 2018 by the International Trade Organization. Product Review Swiftly is a cloud-based platform for collecting and analyzing transportation data and managing the logistics of a business. Review of Competition Public transportation data can be found...
Topic: Marketing
Words: 579
Pages: 2
Introduction With a chain of scandals hitting the American corporate world, its image in the public’s eye was greatly tainted. Accordingly, the government had to take a step that would restore the confidence and integrity and put corporate America back on track. The best approach was through stricter measures to...
Topic: Accountancy
Words: 557
Pages: 2
These are professionals within the human social welfare field who undertake various tasks to help clients in departments such as rehabilitation, psychology, and social work. They help experts, for instance, school counselors, social workers, marriage and family therapists, and psychologists to deliver essential services to individuals (“Social and human services...
Topic: Profession
Words: 1719
Pages: 6
Organizations often take advantage of effective coaching benefits. Coaching is used for different purposes of strengthening the organization’s operating, and medical structures are no exception. The purpose of this paper is to determine how coaching contributes to improved outcomes of the organization and the patient outcomes in particular. Additionally, it...
Topic: Performance
Words: 317
Pages: 1
Executive Summary Internet technology is by far the most important innovation in the world of communication. The evolution of communication from mere transfer of data to transfer of data, videos and pictures is the latest technology being used by many companies that desire to capitalize on the advantages of internet...
Topic: Corporation
Words: 3351
Pages: 11
Introduction A budget is a set of combined plans that describes the organizations forecasted future operations quantitatively. Budgets are often used by organizations as a yardstick to measure actual operations, allocate funds and also plan for future operations. Overtime, it has proved to be an excellent management tool since on...
Topic: Budget
Words: 1809
Pages: 6
Executive Summary The paper discusses and analyzes human resource planning and its impact on the organization, Unilever. Special attention is given to organization, industry analysis, and current HR strategies used by the company. The paper discusses research methodology used to collect the data. Also, the paper analyses HR department and...
Topic: Business
Words: 4738
Pages: 17
Abstract GE Healthcare is a division of GE that has headquarters in Buckinghamshire, United Kingdom. Initially, the firm was known as GE Medical Systems, but it changed its name in 2004. The firm specialises in unique medical technologies and services that help patients to improve their health care outcomes across...
Topic: Health
Words: 873
Pages: 3
Introduction Entry into a new market can either be highly profitable or catastrophic for an organization. There are several factors that have to be considered when trying to enter a new market. Some of the factors include SWOT and PESTLE analysis and an evaluation of the best strategies and mode...
Topic: Business
Words: 3069
Pages: 11
Summary BCD intends to be one of the most renowned companies in the U.S. and subsequently expand its wings to receive global recognition. The company plans to venture into the Artificial Intelligence (AI) business, offering different opportunities to the target market. BCD aims at embracing the best services in the...
Topic: Business
Words: 1727
Pages: 6
Occupational health and safety officers in many industries are usually very concerned with the exposure of the workforce to potentially harmful situations including radiation, repetitive motion injuries, toxic chemicals and industrial accidents. As one of these officers working in a paint manufacturing plant, I have been, for years, concerned about...
Topic: Health
Words: 983
Pages: 3
Introduction The fault management is one of the major areas in network management. With the increase in the network capacity due to the purchase of competitors, there is need for TechCorp to develop a more reliable network management scheme to capture the needs of the entire network, in this analysis;...
Topic: Management
Words: 1538
Pages: 6
General Information The case revolves around the success of Purdue Pharmaceutical company owned by the Sackler family. OxyContin is the opioid painkiller that was promoted as one of the best ways to alleviate and manage pain in patients with chronic and complicated conditions. Due to the extremely aggressive promotional campaign,...
Topic: Pharmacy
Words: 1396
Pages: 5
Bradley Brew Project is a microbrewery founded and managed by Chelsey and Mike. This family business is focusing on the best ways to provide a personalized beer experience and community-based education to the local residents in Bradley Beach. The firm’s formulation for fermentation processes supports the provision of various services...
Topic: Marketing
Words: 555
Pages: 2
Introduction Despite the fact that many companies have different policies on dividend payments; dividend payment still remains one of the most controversial issues in corporate finance (Investopedia 2011, p. 1). This issue is brought to the fore by the fact that companies such as Microsoft Corporation (despite its success over...
Topic: Business
Words: 2872
Pages: 10
Introduction Internal control is a key element that should be incorporated into the operation of a firm. The core objective is to integrate high standards in the operation of a firm. Effective internal control can be conducted through the integration of a checklist (Louwers & Strawser, 2007, p.65). For efficiency,...
Topic: Business
Words: 662
Pages: 2
The corporate world represents a complex organism with various mechanisms and parties involved in its operations and potential risks that they impose. Fraud is a common practice within the corporation, and when massive scandals are shaking the world, it emphasizes the need for action and regulations to control this environment....
Topic: Business
Words: 614
Pages: 2
The development of any marketing plan should start with analyzing the initial positions: the companys strengths and weaknesses, opportunities, and threats it faces. Adaptable Home Products (AHP) is a startup company ready to launch its first three product lines: furniture (1), kitchen appliances (2), and adjustable screens (3). One of...
Topic: Home
Words: 678
Pages: 2
Introduction The commercialized natural gas production on the global level has increased from 2.1% to 2,819.4 Bcm (99.5 Tcf) as of the year 2005. Lately, there has been a considerable increase in gas production, thanks to the advent of cutthroat competition that exists in customary power and gas markets coupled...
Topic: Management
Words: 5145
Pages: 19
Introduction Technical projects are exposed to risks that can be potentially damaging due to the cost of investments incurred in such projects (Kerzner, 2006). The exponential rise in project costs not projected before the start of a project are risks with the potential to damage project progress. McNeil, Frey, and...
Topic: Management
Words: 6034
Pages: 22
Leadership Traits of an Effective Communicator Transparency Accountability Expertise Integrity Empathy Communication is an essential part of leadership, and it requires crucial leadership skills and qualities for successful interaction. There are six basic styles at the intersection of leadership and communication: listening, coaching, teaching, advising, motivating, and directing (Prossack, 2018)....
Topic: Leadership
Words: 561
Pages: 2