1278 samples of this type
The world is full of advertising, every company or product, large or small, wants to be heard. When the campaign is run correctly, it causes a reaction and makes people buy the product or even tell others about this product they found. But not every commercial works exactly how it...
During the last 20 years, the Internet and digital technology significantly impacted the approaches to information distribution. Development in technology and societal changes led to a decline in print newspapers in the UK (Curran and Seaton, 2018). Recently, the global economic recession added to the popularization of online media. Starting...
Social networks provide users with many opportunities that greatly simplify their lives. It includes sharing information, personal messages, and opinions and ensuring collaboration between people or brands. In the late 1970s, bulletin board systems (BBS) appeared, which were the first type of social network (Dhingra & Mudgal, 2019). The systems...
Introduction Expo 2020 Dubai, just like the previous World Expos, offers the global community a unique opportunity to come together to find solutions to common challenges faced by humanity. The universal journey to solving global problems started in 1851 in an event that took place in London and was referred...
For this assignment, it was decided to address one of the most pressing topics of the last few days, namely the threat of a Russian-Ukrainian war. Since this topic is quite sensitive and a large amount of propaganda is generated every day, a critical analysis of one of the online...
Hip-Hop Database. “Snoop Dogg.” The real names of Snoop Dogg are Cordozar Calvin Broadus Junior. The American rapper and songwriter became famous for his song gangster rap during the 1990s when the West Coast hip-hop culture was at its peak. Most of the songs by Snoop Dogg were inspired by...
Sid Meier’s Civilization VI is a turn-based strategy computer game in which one or more people fight against desktop AI competitors to evolve their Civilization from a tiny tribe to total control of the globe over numerous generations. A turn-based strategy game (TBS) is a strategic multiplayer game that means...
Acting on the theater stage is an art that captivates the viewer not only due to the plot of a particular play but also due to the dynamics of characters’ images. As a target work to analyze, the play “Uncle Vanya” by the great Russian playwright Anton Chekhov will be...
Introduction In 2005, a marketing campaign against methamphetamine was conducted in Montana under the name of The Meth Project (TMP). The objective of the campaign is to decrease the consumption of methamphetamine – or simply meth – by stigmatizing it. TMP aims at increasing risk awareness, reducing perceptions of the...
Nowadays, there are millions of websites that offer to listen to illegally taken songs or watch movies for free, and there are also numerous official websites that offer subscriptions. According to the statistics, around 600,000 items obtain copyrights annually (Ringleb et al., 231). The authors state that all “copyrightable works”...
Common Denominator Programs Most Americans’ lives are dominated by television, although many young people today use online streaming services as their preferred media source. Until the 1970s, the majority of individuals on American television shows were Caucasian (Stanley, 2020). This affected the way individuals of other ethnicities perceived themselves and...
Introduction This review will analyze the event titled “Live with Carnegie Hall: Judy Collins,” where American singer, songwriter, and social activist Judy Collins performs with a guitar. It is a virtual event released on YouTube in the summer of 2020. Since it is free to access on social media, the...
According to Psychiatric Quarterly, advocates and policymakers have raised concerns about the potential adverse effects of using social media. Berryman found that social media may be linked to some negative mental conditions such as loneliness, suicidal thoughts, and decreased empathy. Social media users have different lifestyles and ways of doing...
Security and privacy are becoming one of the main problems in modern society. The storage and use of digital data are more difficult to control in the context of ever-increasing online fraud and information leakage. According to statistics, less than 10% of social networks cover all five principles of notice,...
The article provides a recently declassified intelligence summary of which the cases of war crimes, torture, and abuse of Mariupol residents and local government officials by Russia. The intelligence data was shared with CBS news by an anonymous US official. The article explains that the facts of abuse may lead...
In today’s world, many people constantly use social networks, which affects the change in business and its strategies. First, the companies themselves pay attention to their media and Internet presence. Secondly, company employees have constant access to social networks, which encourages them to develop addiction (Priyadarshini et al., 2020). The...
In my opinion, online dating is a good way of finding a like-minded partner. People often do not have enough time to focus on their personal lives, but dating online provides individuals with the opportunity to be matched with someone who shares their interests and views. Usually, people have to...
As digital technology develops, many fields of human life undergo significant changes including business. Large corporations and small companies need to overthink their approach to social media in order to stay competitive. Modern digital technologies offer numerous opportunities for businesses and create a number of ethical and moral issues. Media...
Introduction Benneton ads use inclusivity to their advantage, as a tool for communicating a message and attracting customers. Research into customer behavior has shown that people are more likely to buy when they can see people similar to themselves associated with a certain product. Therefore, inclusivity plays a large role...
Introduction Print advertisement is one of the most popular forms of advertising. Traditionally, it was done on print media, such as newspapers and magazines which are circulated in hardcopies. With the advent of the internet, print advertising is now also done on online platforms, such as social media. Ultimately, advertising...
Ethos, logos, and pathos are integral and essential components of a rhetorical appeal. They are all responsible for different aspects. Thus, logos is responsible for the expediency and logic of the arguments and information given, while pathos is responsible for the emotional component. The main goal of ethos becomes an...
Introduction Sony’s PlayStation 2 (PS2) is one of the well-known and best-selling gaming consoles of all time. At this moment, its sales have reached a 155 million record, and no other alternatives could introduce true competition in the industry (Byrd, 2021). This game console was introduced in 2000 and discontinued...
Free speech on social media has become a contentious issue in recent years. Due to the tremendous influence and outreach of social media platforms, individuals and organizations have begun to use them for nefarious purposes, among which are spreading disinformation, self-enrichment, and manipulating public opinions. This is being done by...
Changes in the media environment always lead to changes in the media system, reflecting a different quality of communications. The nature of actors, channels, and effects becomes the object of attention of mass communications researchers. In her article Assembling the (Non)Human: The Animal as Medium, Jody Berland examines McLuhan’s media...
One of the forces that tend to drive social media changes is the inherent immediacy of online communication. This is the main reason why many individuals tend to follow their altruistic urges and propagate positive messages while trying to make them go viral. The core issue with this force is...
Our media relations plan has several main goals related to the company’s reputation, task, and relationship. The first goal is to introduce the Boston Wounded Vet Group and the “They Fought We Ride” annual campaign to the residents of Boston and other states. The second goal is to promote the...
Summary Nick Hajli and Xiaolin Lin wrote the article “Exploring the security of information sharing on social networking sites,” which focuses on how the social networking site (SNS) causes a threat to privacy and ethical conduct. The authors begin the article with a declaration of how the SNS collects users’...
Introduction The presence of the internet has enabled continuous development and usage of social media networks. Other than personal use, social media has facilitated the storage of a large amount of content and a rapid diffusion of information. Most businesses have realized the benefits of social media and have exploited...
In the last decade, social media have been actively used by businesses as instruments to promote their products and services. Therefore, it is necessary to constantly monitor the latest trends in social media marketing and opportunities provided by the most commonly used social media platforms. In the article “3 social...
Introduction With the development of the Internet, people have been able to access various new media characterized by the transmission of information in digital form. Their mass character and accessibility are directly related to the computerization of society and subsequent digital literacy. Traditional media are turning into multimedia, and everywhere...
Introduction There is a considerable extent of evidence that Chinese media possess a notable influence on modern international relations. It seems rational to present this influence through a particular example. ByteDance is a Chinese privately-owned Internet holding company that owns a number of popular services. This company was founded in...
Introduction Advertising perpetuates outdated ideas about family or career choices and often narrows women down to their sexuality or parts of their body in particular. Sexist and discriminatory advertising often has a negative impact on women and men. It assigns them a social role in which many do not feel...
At the present stage of the development of mass media, the media play an important role as a source of influence on the consciousness of the audience. The process of interaction between the media and the audience is two-way, both participants in communication mutually influence each other. Both print and...
Executive Summary The current report provides a thorough analysis of the annual Art Basel Hong Kong art fair, which features more than a hundred exhibitors from various parts of the world. The event stimulates the growth of the contemporary art scene and creates a cultural bridge between Asia and the...
This study aimed to identify how college students use social media and explain how they utilize social media to stay informed on important news and events. Furthermore, the study’s goal was to explore the survey results with 100 college student participants, which focused on gathering information about students’ use of...
The first controversial issue in the contemporary media landscape is the Supreme Court’s potential overturning of Roe vs. Wade. Jones (2022) claims that this decision will limit women’s economic mobility since the United States is the only developed nation with no childcare aid or paid family leave. If women cannot...
The advent of technology created unprecedented opportunities in medicine, business, and across other industries globally. Specifically, smartphones and the Internet have radically optimized communication systems, shaping the way society evolves, develops, and behaves in their interactions with others. For example, Skype, Viber calls, Zoom, WhatsApp calls, and FaceTime allow people...
Background Social media has become an important part of most individuals’ daily life regardless of age. It has changed people’s lives in diverse ways, ranging from being a crucial source of information to a platform that promotes social interactions. Companies have also embraced social media as an instrumental tool for...
Introduction In a contemporary society driven by technological advancements, people are capable of engaging in trending activities easily. In particular, the popularization of smartphone use, the Internet, and social media platforms has contributed to trends’ spread and following by the online community. Indeed, social media use is now omnipresent, especially...
Objectivity in the media revolves around highlighting and criticizing important information and facts that are relevant to the audience. Therefore, acknowledging the need to use neutral language and avoiding writing stories that characterize institutions or people as positive or negative is critical in the presented content. As a transgender and...
This essay will describe Oprah Winfrey’s interview with Prince Harry and Meghan Markle, which aired on CBS on March 8, 2021. The two-hour interview aired on Sunday night (CBS News, 2021). Since stepping down from official duties and leaving the UK, Meghan and her husband, Prince Harry, gave their first...
Our small advertising firm was started in 2019 and has had the chance to work with several clients who have rated our services positively. The firm started with ten employees but with time the number has increased to twenty-five and we are aspiring to have more staff members as the...
Advertising is a tool that most businesses use to promote their products. According to researchers, it has been evolving significantly (Liu-Thompkins, 2019). Customers need to relate to the product that is being advertised, and this is why certain marketing strategies are used to intrigue a specific target audience. The perfume...
Ferdinand Tonnies and Karl Marx believed collective human effort leads to producing new qualities in society, either non-physical or material. Tonnies advocated for a community that cultivates feelings of belonging, mutual dependence, and togetherness. Marx believed in the importance of collaborative human labor as it pertains to producing economic goods....
Given the high competitive barrier in the social media environment, in the foreseeable future, Twitter will find it difficult to maintain a high position. Numerous Facebook products (the current Meta) dominate the target market, making it difficult for Twitter to capitalize on new users and advertising contracts. Despite the growth...
Introduction Policymaking is a crucial political procedure that depends on socioeconomic variables while shaping the future of the intended society. Media is directly associated with policymaking because it dwells on the potential effectiveness of proposed solutions and sets the tone for the given policies in the first place. This is...
Profit Motive Influence Like any other organization that is profit-oriented and depends on various profit motives, media decide what they should report in society. Moreover, getting the most significant audience is the objective of multiple media profit motive, which indicates the possibility or availability of substantial returns (Hamborg et al....
Rupinder provided a fairly convincing argument about the currently emerging shift of power from traditional media to citizen journalism. At the same time, the posts offer a fairly unambiguous picture of the phenomenon without highlighting the potential problems and wider social implications. The suggestion that professional and non-professional journalists may...
The Type of Marketing Being Used In this particular advertisement, the company uses cause marketing as a way of attracting buyers. The ad displayed works as both a showcasing of the clothing being sold and a promotion for people to buy more second-hand clothes. The impact of the fashion industry...
Introduction It is impossible to imagine the life of a modern person without advertisements. Banners, billboards, videos, slogans, and leaflets have become integral to human life. Manufacturers and various companies use many tricks to capture the attention of a potential buyer or client. Advertising as a phenomenon appeared long before...
One of my favorite advertisements was the Microsoft campaign for female inventors—well, it wasn’t literally advertising female inventors—but it was about all of the things that women had developed throughout the years, and it was one of my favorite advertisements. It wasn’t actually centered on any single Microsoft product; rather,...
Introduction Increasing customer demand for specific products and services is the ultimate goal of public advertising. In some cases, marketers’ messages may not be sufficiently strong and convincing to ensure sustainable sales. The primary task this paper sets is to optimize the existing slogan of South Piedmont Community College by...
The advent and subsequent popularity of social media have altered how people and organizations communicate. Social media platforms worldwide are a nod to the significant evolution in the history of communication and it has radically reshaped how we communicate through public relations (Kent & Li, 2020). The principal hurdles to...
Mass media, such as movies and TV shows, constantly focus on sensational fantasies rather than reality, brainwashing society. Medical films, for instance, are notorious for dramatic, fast-paced scenes, which sometimes inaccurately portray the inner hospital workings. Nurses particularly get degrading roles, and the reality about the career is skimmed over,...
Introduction Online advertising is a common form of promoting goods and services on the Internet. It encompasses a wide array of adverts, including display ads, search engine result pages, banners, and popups on social media platforms (Stokes, 2013). Such advertisements aim to raise brand awareness, attract potential customers, and increase...
Most film critics have repeatedly deemed Citizen Kane the greatest film of all time. The film is about a newspaper tycoon Charles Foster Kane, the foundation of journalism in the whole storyline (Armstrong 126). While Kane is on his deathbed, he utters the word “Rosebud.” Jerry Thompson, a reporter, is...
The US media and politics are two entities that cannot be separated in the modern world. Though they are different, they heavily depend on each other, and their impact on the public is immense. Media has a great deal of influence on society and politics in America. The primary role...
Introduction Modern advertising has different forms and appearances, with a lot of brands launching creative PR campaigns in different kinds of media. It is hard to imagine a successful company that does not have a huge staff of PR managers who generate ideas about possible advertisement strategies. However, more and...
Introduction Cause-effect phenomenon means the consequences of something: for example, an influence of technologies on society and the world in general. The technology that I will discuss is social media. In my opinion, they are the most influential disruptive technology because they changed and widely expanded the ways of communication...
Deep-lying cultural differences set human beings apart, which is more evident when we study the Korean pop industry. The music industry is invariably sensitive to the culture of places it operates. Music is a business meant to generate profit and to do that; it has to align with the target...
The modern take on fake news is that it is a reprehensible manner of delivering information because it creates confusion and unfounded panic. In my opinion, fake news is an acceptable political tool, but it should be justified by a corresponding context. First, misleading information can achieve an impact, which...
You wake up every morning and enjoy peaceful skies over your head. However, you do not think of those who provide this peace to you and your family. Without them, your life would be different. Frequently, when injured soldiers are told that they are severely handicapped and will never be...
Introduction In the present day, social media develops at a rapid pace. In the last 20 years, many people all over the world have been engaged in communication via social networks such as Facebook, Twitter, Instagram and others. Seventy percent of American adults used at least one social network in...
This essay interprets the schism in American society by linking it directly to political confrontation in social media. The aim of this work is to try to form an objective unbiased idea of what modern political censorship in social networks is. Mutual misunderstandings between the citizens of American society are...
I believe that trust in mass commercial media varies from country to country. In some places, governments implement censorship and abuse their control over mass media. When this influence becomes apparent to people, and they start understanding that the reality they are trying to be convinced of is significantly distorted,...
Concerns regarding the impact of media violence on aggression are common in television, cinema, music, video, and computer games. To answer the question of whether media violence can cause aggressiveness, one must first grasp the theoretical foundations of such statements. Theoretically, video games may have the ability to either encourage...
The advent of the internet pioneered the way for significant transformations in the media industry. Initially, the news was disseminated using traditional media, including print, recorded, conversational, sound, and pictures. Traditional news followed a centralized, top-down fashion and faced various problems, among them is censorship. The internet paved the way...
People have to admit that video games are no longer reserved for children or hardcore gamers. Nowadays, it is difficult to find a person who did not hear about Valve or at least its famous Steam gaming platform. More so, you might have heard about the newest handheld console device...
Introduction Media censorship in China is an ongoing issue that researchers, journalists, and political leaders are often willing to cover and examine. However, Hong Kong used to be a reasonably independent entity with more opportunities to avoid centralized viewpoints and obligations to fit into the political agenda promoted by the...
There are multiple ways for a company to promote goods and services. Despite the growing trend to produce commercials and short clips that sometimes rival movies in terms of artistic effects, banners and other types of images continue to play a remarkable role in marketing. Moreover, it is also true...
One can imagine a part of the world starting to disappear as it submerges into the rising ocean water gradually. There is rising tension, panic, hysteria, and anxiety among people across the globe. Unfortunately, people fail to see that the scenario described above is unfolding due to global warming and...
Social media have disrupted the way individuals communicate, and nowadays, it is difficult to imagine how people exchanged messages fifteen years ago. As of April 2021, in the US alone, more than seventy percent of the public uses at least one type of social media (“Social Media”). Nevertheless, there is...
The podcast phrase was first introduced to the oxford dictionary in 2005, depicting that it had started getting an audience despite being small. The podcast audience was most likely those interested in a certain genre as it had a frequent listeners who could not miss many episodes released by their...
Media framing is one of the tools that journalists actively use to cover publicly significant topics. Dan and Raupp (2018) underline that framing theory states “that communication is characterized by the articulation of coherent patterns of meaning resulting out of acts of selection and emphasis” (p. 205). In particular, framing...
Video games have evolved from simple single-player games for enjoyment into more competitive multiplayer games, with game developers finding a way to gain more profits from their projects. The introduction of loot boxes is now popular among many modern games, mobile or console. The idea is that by purchasing these...
Introduction Technology has transformed the world significantly, affecting almost every aspect of people. One area that has been majorly impacted by technology is early childhood development. Before technology, most parents spent time with their children interacting with them actively. Such children grew up being socially active and with the ability...
Of every 10,000 American veterans, 21 experienced homelessness at the beginning of 2020 (Shane III, 2021). This number seems small to common citizens, but it is huge to veterans who sacrificed their lives for us and returned to nowhere from war. Former soldiers face many challenges when they return from...
Introduction Air Canada, Canada’s aeronautical pride, has experienced some high-profile media conversations in recent weeks regarding its communications and public relations. The choice of language for public conversation by its president and CEO is the cause. The CEO further claimed he has been able to live peacefully in Montreal for...
Introduction The Lithuanian authorities agreed to open a representative office in Taiwan, considering that it does not contradict the principle of one China. However, what happened prompted an immediate reaction from Beijing leaders (Shirouzu and Sytas). The Chinese authorities believe that this action is contrary to the commitments made by...
Introduction With the rise of globalization and the digital revolution, social media has become a vital tool for promoting businesses. Entrepreneurs worldwide have benefited from this innovative technology due to its unprecedented versatility and reach. Some of the advantages of social media (SM) use in advertising and retail are discussed...
Summary Narcissism is a psychological concept and, in some cases, a disorder characterized by an unhealthy interest or admiration of oneself. Narcissism occurs on a spectrum, and in the modern day of self-focus and individualization, many people experience some forms of the concept. This paper will explore various media sources...
Lifestyle media is a branch of media that covers everything from food to beauty products and disseminates ideas regarding taste and lifestyle. Different media products such as texts in magazines and social media include various topics like shopping, self-development, fashion, or cooking. It operates in the backstage arena of social...
Introduction Considerable attention has been paid to such a phenomenon as fake news relatively recently. This issue was popularized during the elections in 2016 when even politicians everywhere began to draw the attention of voters to such news feeds (Allcott & Gentzkow, 2017). The problem of hoaxes or misleading in...
Western society defines specific qualities to meet the patriarchal ideal male construct. It might be argued that the indoctrination of masculine values begins at a young age, with hardness, stoicism, heteronormativity, and self-sufficiency. Ideal masculinity is related with a lack of emotional sensitivity and connection. Boys learn to be men...
Introduction Topic: Initial Social Media Response to Covid-19 by the American Government Stakeholder: Joe Biden – the representative of the American government Disagreement within stasis: We disagree with how the government used social media, downplayed the pandemic’s dangers in its early days, and sidelined experts when WHO raised concerns about...
Audience engagement is not only crucial for increasing attendance and enhancing influence. To engage means showing respect for different positions, considering various points of view, informing with responsibility and trust, infecting with enthusiasm, and sharing meanings. Today it is seen as a strategy for the development of the media itself....
The discussion led to the introduction of multiple ideas regarding the selection of culturally appropriate dramatic play center items to represent the diverse cultures and traditions of Pompano Beach families. According to Data USA (2021), the three largest ethnic groups in Pompano Beach are non-Hispanic Whites (Americans, Italian Americans, etc.),...
Most people take the printing press for granted, and many find it hard to imagine modern life if the printing press had not been invented. People would not have been able to read books, newspapers, and magazines. Posters, flyers, and pamphlets would not exist and would not come to individuals...
The acronym FTC stands for the Federal Trade Commission. The FTC is the federal agency, the main aim of which is to protect consumers and competition, “preventing anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education without unduly burdening legitimate business activity” (Federal Trade Commission, n.d., para....
BOSTON – American veterans put their lives on the line to save us from enemies. However, when they return to civilian life, they find the transition difficult due to psychological and financial restraints. Boston’s Annual Wounded Vet Bike Run is aimed to support wounded veterans, gathering money for housing modifications,...
Since the product of interest for this marketing campaign is occupational therapy for the kids, it is vital for the visuals to resonate with the parents of children that require rehabilitation and assistance in performing activities of daily living. Considering the price policy and market location, the target customer for...
The Nobel Peace Prize Award Ceremony distinguishes from other Nobel ceremonies and awards. In addition to another venue – Oslo, Norway, and not Stockholm, Sweden, this direction, unlike others, is less scientific and more political. This feature makes the award a clear political statement in the international arena. In particular,...
Advertising, through smart operations, appeals to a target audience’s emotions with an irresistible selling lure. It is meant to influence the target’s purchasing behavior and entice them to purchase a certain product. Adults have the power to make critical judgments and select products that match their actual demands regardless of...
Introduction Censorship is the review of speech, television programs, or any other media, and the suppression of parts that are deemed objectionable for moral, political, or other reasons. By introducing various forms of censorship, state bodies motivate this kind of decision by considerations of state security, the need to combat...
Social networks have an essential role for every person who uses them to keep in touch with friends and find new information for themselves, to learn about all the news from around the world. A few years ago, social networks were not that big yet, but today people can use...
Trigger events are orchestrated incidents that give individuals an opportunity to drive important agendas, and in turn, attract media attention. Generating media hype is not as simple as stated because it requires careful planning and execution. Additionally, the media should be able to consider the event as newsworthy before covering...
The article “Informative Advertising with Differentiated Products” by Gene M. Grossman And Carl Shapiro offers a basic informative advertising approach for a variety of commodities that is just focused on delivering information. Advertisement performs an essential social purpose by informing buyers about the qualities of different brands and building the...
Introduction It is important to note that social media became one of the most valuable instruments of the modern age, but it also brought a set of its own issue with it. Human behavior is a complex set of perceptive, interactive, and communicative expressions of one’s thoughts, emotions, and feelings....
The subject of food and how it relates to an individual’s personality is an objective of the culinary scene. The intended audience of the Chef’s Table Season 2: Episode 4 Enrique Olvera is all people who are engaged in eating and cooking food. It discusses how food affects not only...
Introduction When implemented with a proper and profound understanding of the cultural background of the target audience, an advertisement can produce a tremendous difference for a specific company and its product. The advertisement in question, namely, Adidas’ 2021 ads aimed at ending the plastic waste, seeks to engage with English-speaking...
Literature Review The representation of Islam has always remained quite controversial, especially in Western societies. The ambiguity of religion and its continuous involvement with terrorism made it a rather desirable target for the press. Thus, Baker et al. (2013) explore in their study, what are the peculiarities of Islam’s representation...
The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999, where selling DVDs through mails and rentals was shifted to the DVD subscription model. According to Snyman & Gilliard (2019), Netflix incorporated an online video streaming...
Prompt 1 Social media companies have revolutionized communication, and their increasing popularity presents an ever-growing wealth of data leveraged by businesses for strategic insights and marketing purposes. The platforms collect enormous volumes of customer information, which are subsequently used for such activities as targeted advertising, opinion mining, and customer relations....
The rapid foray that social media has made into people’s lives on a global scale is truly impressive, yet hardly surprising. Initially creates as an online platform for sharing opinions globally and exploring new ideas, social media has quickly become a powerful tool that could be used both to address...
Introduction Social media monitoring is an effective strategy to identify what clients and potential customers say and write about a business. This information can help organizations find how satisfied their clients are, what product or service improvements can be implemented, how clients compare different competitors and many others. The definition...
Within the framework of cyberspace, active information and communication processes are taking place between persons who form self-regulating Internet communities. They exist without clearly defined national borders and allow maintaining various relations regarding the information circulating in the global infrastructure. The corresponding processes are accompanied by the development of a...
The problem of the excess influence of social media on modern life is perhaps one of the most important issues of modern reality. Today is characterized by the active use of many digital platforms by people to satisfy the need for permanent content. The consumption of digital information is becoming...
Social media seems to have a considerable impact on the younger generation. It is hard to imagine the youth without smartphones or other devices that allow them to access social media. The ubiquity of social media made it an ultimate platform for communication and self-expression. Social sites will enable us...
Introduction Following mass media has been the primary way of acquiring new information for generations. Newspapers were around and served as an influential and, more importantly, reliable source of information for generations of people across the world. In the last century, radio and TV gained popularity among the vast majority...
Although there are several approaches to linguistic analysis, a way of analyzing news articles can be based on effectivity. Research shows that effective meaning-making is one of the fundamental features of news journalism (Koivunen et al. 1202). To conduct such a linguistic analysis, one can use articles like the one...
Social media began in the late 1990s when the internet became available for public use. Social media platforms such as classmates.com and Six Degrees came into existence. These platforms allowed people to connect with each other easily. For example, Six Degrees, which is largely considered the first ever social media...
Super-Bowl advertisements are known to turn in astronomic revenue each year, with companies paying exceptionally high fees to get the precious commercial slot during the game day. The costs of obtaining the placement within the program, however, are so high, that the marketing researchers have been questioning the value that...
In the newspaper advertising, Heed Their Rising Voices, the authors write about peaceful protests of Black people for their rights and against discrimination. “Again and again, the Southern violators have answered Dr. King peaceful protests with intimidation and violence. They have bombed his home, almost killing his wife and child....
Introduction Throughout history, the United States has worked out the principles of relations with the media. For many decades, the American society has been discussing the problem of interaction between the media and the state and their mutual influence on the functioning process. The interaction of these institutions is contradictory....
My character is the son of the tyrant Peisistratus known as Hippias, who contributed to ensuring preeminence in Greece. Hippias was born in 547 BC as one of the sons of Peisistratus and died in 490BC. Nevertheless, he took over power after the death of his father. He came from...
Humans have not changed through the centuries of historical development. People socialize and find multiple ways to connect to their relatives, friends, and colleagues as fast and comfortably as possible; so, the technologies changed. Now, the exhausting instruments and devices for distant communication are gradually being replaced by social networking....
Can You Be Addicted to Food? Food is any substance consumed by living organisms to provide nutritional support. Addiction is the condition of having a craving for a particular substance. The story “Can You Be Addicted to Food?” involves Matthew Mahon, a 46-year-old man. Mahon is worried about whether he...
The concept of global media implies communication and the spread of information at the global level. The scale of media coverage has increased due to the development of new technologies, out of which the Internet is the most important one. Besides, the spread of liberal values also significantly contributed to...
Introduction The recent flooding and mudslides in the Canadian province of British Columbia left many people stranded and led to the declaration of a state of emergency. The catastrophic flooding occurred due to a mix of record rainfall, boosted freezing, and melting flow. Other than destroying people’s homesteads, natural disasters...
The method of research used by the authors is a qualitative analysis of the discourse of social networks, namely Facebook. Using Northrup’s theory of identity in intractable conflict, the authors analyze how users use dehumanizing language and thereby normalize dangerous levels of hatred (Harel et al., 2020). Researchers note negative...
Generally, businesses, individuals, governments, and non-government organizations aim to reach their respective audiences through advertising to pass intended information about the service, event, or product they offer. In most cases, they opt to use billboards to display the content of information they are communicating to the people. During the process...
Introduction Over the past decade, social media has developed significantly and has successfully become an integral part of the life of at least half of the world’s population. It can be said that it happened too quickly. One of the negative consequences of such a rapid integration was the increased...
Media advertising is an industry with a high level of competition among advertisers. Needless to say that advertisers are ready to use any means of promotion in order to increase product sales. This results in the usage of unfair methods of promotions, and that is why the government must regulate...
The COVID-19 pandemic has been the main topic of discussion in all the media for over a year now. For the analysis, the currently gaining attention theory about the laboratory origin of the virus was chosen, as well as its coverage in authoritative publications, in particular in The Washington Post...
The era of intensified globalization processes was catalyzed by the emergence of the large-scale Internet. The central goal of the creation of the Internet was originally the idea of forming a platform for easy access to all kinds of information. However, it is clear that with the development of global...
The premiere episode of HBO’s sarcastic comedy-drama series Succession is titled “Celebration.” The show features the Roy family, proprietors of the fictitious media giant Waystar RoyCo, as well as a series of connections and tensions that emerge during the family patriarch Logan Roy’s 80th birthday celebrations. Logan’s wellness appears to...
Promoting a proper healthcare routine is vital for reducing the cases of public health issues in the target demographic and ensuring that people are isolated from the key health threats. Therefore, advertisements and announcements are vital for keeping both the prevalence and incidence of the specified health issue low. In...
In the modern world, people are increasingly faced with the aggressive behavior of young people, which is caused by the demonstration of aggression in the media. Video games, TV series, movies, and news are all modern sources of information for both adults and their children. Unfortunately, for some people, it...
Mass communication refers to how organizations tend to generate and transfer information to the general public. The evolution of mass conversation has greatly helped through the diverse roles in people’s daily endeavors. First, communication helps in surveillance where it serves as ears and eyes, especially to those seeking to know...
With the ever-increasing technology, new trends and lifestyles occur as a result. Social media has become part of our world, and nearly all youths today are part of various social media networks. There was the need to have a network system that would improve human relations and networking, and the...
The source chosen for this assessment is the news website called The Onion. To establish the online source’s credibility, one should look at the website’s creator, the authors’ credibility, the possibility of verifying the information, the individuals accountable for the information, and the presentation of the information (Lunsford et al.,...
Public Perception of women is misrepresented, disempowering them in politics and social life featured in the “Miss Representation” documentary. The analysis development starts with identifying how media influence individual beliefs and norms. Then how our beliefs about ourselves and others are shaped by what we see. Monitoring media influence through...
Introduction The modern world can hardly be called ethical and equitable. Many people live on the streets or cannot afford a decent standard of living. Women still experience the impact of a gender wage gap (Olsson & Martiny, 2018). People not conforming to their biological sex and gender expectations are...
An op-ed article, short for “opinions and editorials page,” expresses an author’s opinion that does not have to be aligned with the editorial board. An op-ed is not required to be written by a staff journalist of the newspaper either. In fact, it does not have to be written by...
Introduction Mass media and journalism are key bodies as the dissemination of information to the public are concerned. Several bodies, including the government, depend on mass media to convey vital messages to a vast population. Therefore, mass media refers to a diverse array of technologies used to reach many audiences....
With the rise in the popularity and accessibility of digital technologies, social media has become an integral part of most people’s lives. However, few people wonder how social media actually works, preferring to use and view it from a rather superficial perspective. The idea of delving deep into the history...
There has been an increase in social media platforms in the recent past. This is due to the increasing innovation and the technological advances experienced globally. The majority of the global population is becoming addicted to social media platforms such as; Facebook, Instagram, Twitter, and even video games (Newport, 2019)....
Schools are anticipated to provide children with maximum physical and emotional safety and foster their full-fledged development. Thus, school shooting incidents are taken as unbearable tragedies, leading to substantial media attention. From my perspective, active attempts to rationalize and explain mass murderers’ behavior by attracting attention to their personal lives...
Student loan debt has been a topical question for the past decades, and the U. S. government has tried to address the issue in different ways. One of the latest steps discussed is debt cancellation, which evokes quite contrasting emotions and views among Americans. This paper includes a brief comparison...
Social influence is a social psychological concept that indicates that individuals are likely to change or adapt behavior based on the social environment which surrounds them. Social influences typically impact multiple aspects of a person’s life, often placing them with a choice of desiring to conform to the predominant social...
The introduction of Clubhouse marked a significant step in the development of content on social media platforms with the new audio-based model. Nowadays, innovational features are quickly recycled and implemented in the popular social media apps, as happened with Snapchat being replaced by Instagram stories and TikTok being brought to...
Our previous experiences profoundly influence our future actions because humans tend to turn to the behaviors earlier observed in others when making decisions, explanations or predictions. When acting out of habit rather than plan, humans tend to depend on the history of previously reinforced actions (Gershman et al., 2016). Thus,...
“By the People: Debating American Government” is an introduction to the American government, and the 9th chapter focuses on media and democracy in the US. Mass media is an excellent source of influence, information, and controversy. This chapter is an analysis of how media has changed over time, where the...
Veronica-Pooh Nash Poleate released a summer safety video that quickly became viral in 2015. In the video where she advises viewers on how to stay safe from shark attacks, Poleate combines several characteristics and qualities of a video that would go viral, as discussed by Allocca and Nguyen. The video...
In this essay shortcomings and effective elements of WarnerMedia News would be reviewed and discussed. The mission of WarnerMedia (2020) is to “deliver the world’s best stories and most engaging content from talented storytellers and journalists to audiences around the globe.” (line 6) It is effective as it clearly depicts...
It is not new for the media to use incorrect information and inappropriate interpretations. However, modern media also often use deliberately fictional narratives in addition to intentional distortion. The aim behind this is to profit from a more scandalous event description, which is more popular among the media audience. Yet,...
Berger turns to the contemporary world, focusing on advertising, or “publicity pictures.” These pictures surround us more intensively than any image in history. “Clients do not always take in all of the commercials people see; designers pass them by, they pass us by” (Berger, 2012). Nevertheless, at least temporarily, every...
Introduction A healthy diet is essential to support a child’s health and energy, especially at school age. Many factors determine the formation of food preferences, and one of the most influential is the media. Marketing uses manipulation to persuade children to choose unhealthy food. Media form a child’s daily habits,...
Arthur, D. C., Pollock, G., Steinman, A. M., Frank, N., Mazur, D. H., & Belkin, A. (2020). DoD’s transgender ban has harmed military readiness. Palm Center. The study by Arthur et al. (2020) was one of the first scholarly studies undertaken to investigate the impact of the ban on transgender...
The article Amazon To Let Warehouse Employees’ Families Work Thanksgiving Shifts Too, posted on The Onion satirical media resource, mocks the media’s obsession with Amazon, as well as the company’s severe working conditions. The article states that Amazon provides a possibility for its staff to work with their family members...
