1297 samples of this type
Social media presents a substantial portion of life for modern college students. Thus, a significant part of the literature is devoted to examining social media’s influence on college students’ well-being and perceptions as well as academic progress. Conducting a literature review on the subject of social media usage in college...
Ideally, people wish to buy only the items that they need, thus, reducing expenses. However, as the list above shows (see Fig. 1), this is rarely the case since intended purchases are often coupled with spontaneous ones. To avoid the urge to buy a certain product that is marketed aggressively,...
Given the high competitive barrier in the social media environment, in the foreseeable future, Twitter will find it difficult to maintain a high position. Numerous Facebook products (the current Meta) dominate the target market, making it difficult for Twitter to capitalize on new users and advertising contracts. Despite the growth...
Introduction Policymaking is a crucial political procedure that depends on socioeconomic variables while shaping the future of the intended society. Media is directly associated with policymaking because it dwells on the potential effectiveness of proposed solutions and sets the tone for the given policies in the first place. This is...
Profit Motive Influence Like any other organization that is profit-oriented and depends on various profit motives, media decide what they should report in society. Moreover, getting the most significant audience is the objective of multiple media profit motive, which indicates the possibility or availability of substantial returns (Hamborg et al....
Rupinder provided a fairly convincing argument about the currently emerging shift of power from traditional media to citizen journalism. At the same time, the posts offer a fairly unambiguous picture of the phenomenon without highlighting the potential problems and wider social implications. The suggestion that professional and non-professional journalists may...
The Type of Marketing Being Used In this particular advertisement, the company uses cause marketing as a way of attracting buyers. The ad displayed works as both a showcasing of the clothing being sold and a promotion for people to buy more second-hand clothes. The impact of the fashion industry...
Introduction It is impossible to imagine the life of a modern person without advertisements. Banners, billboards, videos, slogans, and leaflets have become integral to human life. Manufacturers and various companies use many tricks to capture the attention of a potential buyer or client. Advertising as a phenomenon appeared long before...
One of my favorite advertisements was the Microsoft campaign for female inventors—well, it wasn’t literally advertising female inventors—but it was about all of the things that women had developed throughout the years, and it was one of my favorite advertisements. It wasn’t actually centered on any single Microsoft product; rather,...
Introduction Increasing customer demand for specific products and services is the ultimate goal of public advertising. In some cases, marketers’ messages may not be sufficiently strong and convincing to ensure sustainable sales. The primary task this paper sets is to optimize the existing slogan of South Piedmont Community College by...
The advent and subsequent popularity of social media have altered how people and organizations communicate. Social media platforms worldwide are a nod to the significant evolution in the history of communication and it has radically reshaped how we communicate through public relations (Kent & Li, 2020). The principal hurdles to...
Mass media, such as movies and TV shows, constantly focus on sensational fantasies rather than reality, brainwashing society. Medical films, for instance, are notorious for dramatic, fast-paced scenes, which sometimes inaccurately portray the inner hospital workings. Nurses particularly get degrading roles, and the reality about the career is skimmed over,...
Introduction Online advertising is a common form of promoting goods and services on the Internet. It encompasses a wide array of adverts, including display ads, search engine result pages, banners, and popups on social media platforms (Stokes, 2013). Such advertisements aim to raise brand awareness, attract potential customers, and increase...
Introduction Named as the all-time fastest-growing social media platform, TikTok is undeniably the most downloaded app globally. How popular is TikTok? This short video app snowballed during the COVID-19 pandemic when many users were forced to explore new platforms for their content and sought new connections with their online audiences....
The US media and politics are two entities that cannot be separated in the modern world. Though they are different, they heavily depend on each other, and their impact on the public is immense. Media has a great deal of influence on society and politics in America. The primary role...
Introduction Modern advertising has different forms and appearances, with a lot of brands launching creative PR campaigns in different kinds of media. It is hard to imagine a successful company that does not have a huge staff of PR managers who generate ideas about possible advertisement strategies. However, more and...
Deep-lying cultural differences set human beings apart, which is more evident when we study the Korean pop industry. The music industry is invariably sensitive to the culture of places it operates. Music is a business meant to generate profit and to do that; it has to align with the target...
You wake up every morning and enjoy peaceful skies over your head. However, you do not think of those who provide this peace to you and your family. Without them, your life would be different. Frequently, when injured soldiers are told that they are severely handicapped and will never be...
This essay interprets the schism in American society by linking it directly to political confrontation in social media. The aim of this work is to try to form an objective unbiased idea of what modern political censorship in social networks is. Mutual misunderstandings between the citizens of American society are...
I believe that trust in mass commercial media varies from country to country. In some places, governments implement censorship and abuse their control over mass media. When this influence becomes apparent to people, and they start understanding that the reality they are trying to be convinced of is significantly distorted,...
Concerns regarding the impact of media violence on aggression are common in television, cinema, music, video, and computer games. To answer the question of whether media violence can cause aggressiveness, one must first grasp the theoretical foundations of such statements. Theoretically, video games may have the ability to either encourage...
The advent of the internet pioneered the way for significant transformations in the media industry. Initially, the news was disseminated using traditional media, including print, recorded, conversational, sound, and pictures. Traditional news followed a centralized, top-down fashion and faced various problems, among them is censorship. The internet paved the way...
People have to admit that video games are no longer reserved for children or hardcore gamers. Nowadays, it is difficult to find a person who did not hear about Valve or at least its famous Steam gaming platform. More so, you might have heard about the newest handheld console device...
Introduction Media censorship in China is an ongoing issue that researchers, journalists, and political leaders are often willing to cover and examine. However, Hong Kong used to be a reasonably independent entity with more opportunities to avoid centralized viewpoints and obligations to fit into the political agenda promoted by the...
There are multiple ways for a company to promote goods and services. Despite the growing trend to produce commercials and short clips that sometimes rival movies in terms of artistic effects, banners and other types of images continue to play a remarkable role in marketing. Moreover, it is also true...
Social media have disrupted the way individuals communicate, and nowadays, it is difficult to imagine how people exchanged messages fifteen years ago. As of April 2021, in the US alone, more than seventy percent of the public uses at least one type of social media (“Social Media”). Nevertheless, there is...
The podcast phrase was first introduced to the oxford dictionary in 2005, depicting that it had started getting an audience despite being small. The podcast audience was most likely those interested in a certain genre as it had a frequent listeners who could not miss many episodes released by their...
The commercial about The Most Interesting Man in the world is aimed at ordinary people who dream of having the same fantastic experience as the gray-haired man in it. It was a success because it no longer contained anonymous characters: a man who has lived an exciting life like many...
Media framing is one of the tools that journalists actively use to cover publicly significant topics. Dan and Raupp (2018) underline that framing theory states “that communication is characterized by the articulation of coherent patterns of meaning resulting out of acts of selection and emphasis” (p. 205). In particular, framing...
Of every 10,000 American veterans, 21 experienced homelessness at the beginning of 2020 (Shane III, 2021). This number seems small to common citizens, but it is huge to veterans who sacrificed their lives for us and returned to nowhere from war. Former soldiers face many challenges when they return from...
Introduction Air Canada, Canada’s aeronautical pride, has experienced some high-profile media conversations in recent weeks regarding its communications and public relations. The choice of language for public conversation by its president and CEO is the cause. The CEO further claimed he has been able to live peacefully in Montreal for...
Introduction The Lithuanian authorities agreed to open a representative office in Taiwan, considering that it does not contradict the principle of one China. However, what happened prompted an immediate reaction from Beijing leaders (Shirouzu and Sytas). The Chinese authorities believe that this action is contrary to the commitments made by...
Introduction With the rise of globalization and the digital revolution, social media has become a vital tool for promoting businesses. Entrepreneurs worldwide have benefited from this innovative technology due to its unprecedented versatility and reach. Some of the advantages of social media (SM) use in advertising and retail are discussed...
Summary Narcissism is a psychological concept and, in some cases, a disorder characterized by an unhealthy interest or admiration of oneself. Narcissism occurs on a spectrum, and in the modern day of self-focus and individualization, many people experience some forms of the concept. This paper will explore various media sources...
Lifestyle media is a branch of media that covers everything from food to beauty products and disseminates ideas regarding taste and lifestyle. Different media products such as texts in magazines and social media include various topics like shopping, self-development, fashion, or cooking. It operates in the backstage arena of social...
Introduction Considerable attention has been paid to such a phenomenon as fake news relatively recently. This issue was popularized during the elections in 2016 when even politicians everywhere began to draw the attention of voters to such news feeds (Allcott & Gentzkow, 2017). The problem of hoaxes or misleading in...
Western society defines specific qualities to meet the patriarchal ideal male construct. It might be argued that the indoctrination of masculine values begins at a young age, with hardness, stoicism, heteronormativity, and self-sufficiency. Ideal masculinity is related with a lack of emotional sensitivity and connection. Boys learn to be men...
Introduction Topic: Initial Social Media Response to Covid-19 by the American Government Stakeholder: Joe Biden – the representative of the American government Disagreement within stasis: We disagree with how the government used social media, downplayed the pandemic’s dangers in its early days, and sidelined experts when WHO raised concerns about...
Introduction Free speech, the availability of information, and complete transparency in public media have been the goalposts toward which global society has been moving for a significant amount of time. Although not all of the described goals have been achieved globally, crucial improvements have been observed. However, the levels of...
Introduction A common frustration in society is the impact of violent video games on children. Its popularity among kids is not overstated. According to Greitemeyer (2018), most of the children interviewed were obsessed with the above activity. Centuries of reflection on the impact of violent media have looked at the...
Audience engagement is not only crucial for increasing attendance and enhancing influence. To engage means showing respect for different positions, considering various points of view, informing with responsibility and trust, infecting with enthusiasm, and sharing meanings. Today it is seen as a strategy for the development of the media itself....
The discussion led to the introduction of multiple ideas regarding the selection of culturally appropriate dramatic play center items to represent the diverse cultures and traditions of Pompano Beach families. According to Data USA (2021), the three largest ethnic groups in Pompano Beach are non-Hispanic Whites (Americans, Italian Americans, etc.),...
The acronym FTC stands for the Federal Trade Commission. The FTC is the federal agency, the main aim of which is to protect consumers and competition, “preventing anticompetitive, deceptive, and unfair business practices through law enforcement, advocacy, and education without unduly burdening legitimate business activity” (Federal Trade Commission, n.d., para....
The Nobel Peace Prize Award Ceremony distinguishes from other Nobel ceremonies and awards. In addition to another venue – Oslo, Norway, and not Stockholm, Sweden, this direction, unlike others, is less scientific and more political. This feature makes the award a clear political statement in the international arena. In particular,...
Advertising, through smart operations, appeals to a target audience’s emotions with an irresistible selling lure. It is meant to influence the target’s purchasing behavior and entice them to purchase a certain product. Adults have the power to make critical judgments and select products that match their actual demands regardless of...
Introduction Censorship is the review of speech, television programs, or any other media, and the suppression of parts that are deemed objectionable for moral, political, or other reasons. By introducing various forms of censorship, state bodies motivate this kind of decision by considerations of state security, the need to combat...
Social networks have an essential role for every person who uses them to keep in touch with friends and find new information for themselves, to learn about all the news from around the world. A few years ago, social networks were not that big yet, but today people can use...
Trigger events are orchestrated incidents that give individuals an opportunity to drive important agendas, and in turn, attract media attention. Generating media hype is not as simple as stated because it requires careful planning and execution. Additionally, the media should be able to consider the event as newsworthy before covering...
Advertising has become an essential element of product promotion strategy in a globalized world. The first commercial advertisements were published in 1650 in England. Consequently, the advertising began to spread in the United States in 1704, also in newspapers, mainly for the purchase and sale of real estate. As their...
The article “Informative Advertising with Differentiated Products” by Gene M. Grossman And Carl Shapiro offers a basic informative advertising approach for a variety of commodities that is just focused on delivering information. Advertisement performs an essential social purpose by informing buyers about the qualities of different brands and building the...
Introduction It is important to note that social media became one of the most valuable instruments of the modern age, but it also brought a set of its own issue with it. Human behavior is a complex set of perceptive, interactive, and communicative expressions of one’s thoughts, emotions, and feelings....
The subject of food and how it relates to an individual’s personality is an objective of the culinary scene. The intended audience of the Chef’s Table Season 2: Episode 4 Enrique Olvera is all people who are engaged in eating and cooking food. It discusses how food affects not only...
Introduction When implemented with a proper and profound understanding of the cultural background of the target audience, an advertisement can produce a tremendous difference for a specific company and its product. The advertisement in question, namely, Adidas’ 2021 ads aimed at ending the plastic waste, seeks to engage with English-speaking...
The transformation that was inculcated into the company happened in the year 2007. This change was the second transformation after the first in 1999, where selling DVDs through mails and rentals was shifted to the DVD subscription model. According to Snyman & Gilliard (2019), Netflix incorporated an online video streaming...
Introduction Social media with a strong influence on various segments of the population have become an integral part of modern culture. For this reason, the development of any brand, including novice music performers, significantly depends on its success in media. Despite the broad reach and outstanding impact, social networks may...
Prompt 1 Social media companies have revolutionized communication, and their increasing popularity presents an ever-growing wealth of data leveraged by businesses for strategic insights and marketing purposes. The platforms collect enormous volumes of customer information, which are subsequently used for such activities as targeted advertising, opinion mining, and customer relations....
The rapid foray that social media has made into people’s lives on a global scale is truly impressive, yet hardly surprising. Initially creates as an online platform for sharing opinions globally and exploring new ideas, social media has quickly become a powerful tool that could be used both to address...
The issue of misinterpretation and mass delusion is one that was and is controversial for Western society. Some people prefer to avoid notions about the lying press and trust the majority of information that they encounter. The other type of people develops an apparatus for criticism of the messages coming...
The Australian social media industry has faced various challenges due to different factors, including ‘media mogul’ subjugated media which facilitates conservative views and restricts people’s opinions. This report majorly aims to examine various factors impacting Australia’s social media industry PESTLE analysis. Conducting PESTLE analysis is essential to Australia’s social media...
Within the framework of cyberspace, active information and communication processes are taking place between persons who form self-regulating Internet communities. They exist without clearly defined national borders and allow maintaining various relations regarding the information circulating in the global infrastructure. The corresponding processes are accompanied by the development of a...
The problem of the excess influence of social media on modern life is perhaps one of the most important issues of modern reality. Today is characterized by the active use of many digital platforms by people to satisfy the need for permanent content. The consumption of digital information is becoming...
Introduction The Live Louder advertisement was released by the Pepsi Company in 2017, featuring Kendall Jenner as one of the key figures. The famous public figure participated in an alleged rally intended to contribute to society. The ad is almost three minutes long, with plenty of activities performed by a...
Introduction Following mass media has been the primary way of acquiring new information for generations. Newspapers were around and served as an influential and, more importantly, reliable source of information for generations of people across the world. In the last century, radio and TV gained popularity among the vast majority...
Although there are several approaches to linguistic analysis, a way of analyzing news articles can be based on effectivity. Research shows that effective meaning-making is one of the fundamental features of news journalism (Koivunen et al. 1202). To conduct such a linguistic analysis, one can use articles like the one...
Social media began in the late 1990s when the internet became available for public use. Social media platforms such as classmates.com and Six Degrees came into existence. These platforms allowed people to connect with each other easily. For example, Six Degrees, which is largely considered the first ever social media...
Super-Bowl advertisements are known to turn in astronomic revenue each year, with companies paying exceptionally high fees to get the precious commercial slot during the game day. The costs of obtaining the placement within the program, however, are so high, that the marketing researchers have been questioning the value that...
In the newspaper advertising, Heed Their Rising Voices, the authors write about peaceful protests of Black people for their rights and against discrimination. “Again and again, the Southern violators have answered Dr. King peaceful protests with intimidation and violence. They have bombed his home, almost killing his wife and child....
Introduction Throughout history, the United States has worked out the principles of relations with the media. For many decades, the American society has been discussing the problem of interaction between the media and the state and their mutual influence on the functioning process. The interaction of these institutions is contradictory....
My character is the son of the tyrant Peisistratus known as Hippias, who contributed to ensuring preeminence in Greece. Hippias was born in 547 BC as one of the sons of Peisistratus and died in 490BC. Nevertheless, he took over power after the death of his father. He came from...
Humans have not changed through the centuries of historical development. People socialize and find multiple ways to connect to their relatives, friends, and colleagues as fast and comfortably as possible; so, the technologies changed. Now, the exhausting instruments and devices for distant communication are gradually being replaced by social networking....
Today, billions of people worldwide use social media platforms, making it the most advanced technology for the current and future generations. Current statistics show that social media usage is estimated to cover over half of the world’s population, which accounts for 4.20 billion people who use the internet. For example,...
Can You Be Addicted to Food? Food is any substance consumed by living organisms to provide nutritional support. Addiction is the condition of having a craving for a particular substance. The story “Can You Be Addicted to Food?” involves Matthew Mahon, a 46-year-old man. Mahon is worried about whether he...
Introduction Social media can be described as one of the most disruptive technologies since it has caused massive revolutions in social, economic, political, and even cultural aspects of human life. Businesses have used social networking sites as tools for marketing while politicians use them as campaign platforms. From a cultural...
The concept of global media implies communication and the spread of information at the global level. The scale of media coverage has increased due to the development of new technologies, out of which the Internet is the most important one. Besides, the spread of liberal values also significantly contributed to...
Introduction The recent flooding and mudslides in the Canadian province of British Columbia left many people stranded and led to the declaration of a state of emergency. The catastrophic flooding occurred due to a mix of record rainfall, boosted freezing, and melting flow. Other than destroying people’s homesteads, natural disasters...
The method of research used by the authors is a qualitative analysis of the discourse of social networks, namely Facebook. Using Northrup’s theory of identity in intractable conflict, the authors analyze how users use dehumanizing language and thereby normalize dangerous levels of hatred (Harel et al., 2020). Researchers note negative...
Generally, businesses, individuals, governments, and non-government organizations aim to reach their respective audiences through advertising to pass intended information about the service, event, or product they offer. In most cases, they opt to use billboards to display the content of information they are communicating to the people. During the process...
Introduction Over the past decade, social media has developed significantly and has successfully become an integral part of the life of at least half of the world’s population. It can be said that it happened too quickly. One of the negative consequences of such a rapid integration was the increased...
Media advertising is an industry with a high level of competition among advertisers. Needless to say that advertisers are ready to use any means of promotion in order to increase product sales. This results in the usage of unfair methods of promotions, and that is why the government must regulate...
The COVID-19 pandemic has been the main topic of discussion in all the media for over a year now. For the analysis, the currently gaining attention theory about the laboratory origin of the virus was chosen, as well as its coverage in authoritative publications, in particular in The Washington Post...
The era of intensified globalization processes was catalyzed by the emergence of the large-scale Internet. The central goal of the creation of the Internet was originally the idea of forming a platform for easy access to all kinds of information. However, it is clear that with the development of global...
Essence, a lifestyle magazine specializing in beauty, culture, entertainment, and fashion, is a monthly magazine first published in 1970 for African American women. Essence Communication Inc. (ECI), the media that publishes Essence Magazine, was founded in 1968 by Cecile Hollingsworth, Clarence O. Smith, Edward Lewis, and Jonathan Blount (Jacinta 2)....
The premiere episode of HBO’s sarcastic comedy-drama series Succession is titled “Celebration.” The show features the Roy family, proprietors of the fictitious media giant Waystar RoyCo, as well as a series of connections and tensions that emerge during the family patriarch Logan Roy’s 80th birthday celebrations. Logan’s wellness appears to...
Promoting a proper healthcare routine is vital for reducing the cases of public health issues in the target demographic and ensuring that people are isolated from the key health threats. Therefore, advertisements and announcements are vital for keeping both the prevalence and incidence of the specified health issue low. In...
There has been considerable development in correspondence over the age years. People of different foundations can have a media stage, for instance, on Facebook, where they can interact despite geographical regions. Web-based media investigates individuals’ likenesses as opposed to reducing their usage. It is one where they can openly air...
In the modern world, people are increasingly faced with the aggressive behavior of young people, which is caused by the demonstration of aggression in the media. Video games, TV series, movies, and news are all modern sources of information for both adults and their children. Unfortunately, for some people, it...
For users, social networks have been platforms for the free expression of their opinions since their appearance. Nevertheless, in recent years, such a position has become less and less entitled to exist. The point is the regulation of social networks by the state and the sites themselves. Even though some...
Mass communication refers to how organizations tend to generate and transfer information to the general public. The evolution of mass conversation has greatly helped through the diverse roles in people’s daily endeavors. First, communication helps in surveillance where it serves as ears and eyes, especially to those seeking to know...
With the ever-increasing technology, new trends and lifestyles occur as a result. Social media has become part of our world, and nearly all youths today are part of various social media networks. There was the need to have a network system that would improve human relations and networking, and the...
The source chosen for this assessment is the news website called The Onion. To establish the online source’s credibility, one should look at the website’s creator, the authors’ credibility, the possibility of verifying the information, the individuals accountable for the information, and the presentation of the information (Lunsford et al.,...
Fake news is a term that defines misleading information presented by the media. The primary aim of fake news is to damage the reputation of one’s enemies or entity or generate revenue through advertisements. Media plays a critical responsibility in developing and shaping society’s morality and ethical principles; hence, they...
Introduction Social networks have become a part of modern human life. Many hours in front of the monitor screen are not uncommon for those used to actively communicating with virtual friends, sharing their news, statuses, and photos in real time. Medical students, doctors, and nurses are no exception. The Internet...
Public Perception of women is misrepresented, disempowering them in politics and social life featured in the “Miss Representation” documentary. The analysis development starts with identifying how media influence individual beliefs and norms. Then how our beliefs about ourselves and others are shaped by what we see. Monitoring media influence through...
Introduction The modern world can hardly be called ethical and equitable. Many people live on the streets or cannot afford a decent standard of living. Women still experience the impact of a gender wage gap (Olsson & Martiny, 2018). People not conforming to their biological sex and gender expectations are...
An op-ed article, short for “opinions and editorials page,” expresses an author’s opinion that does not have to be aligned with the editorial board. An op-ed is not required to be written by a staff journalist of the newspaper either. In fact, it does not have to be written by...
Societies’ cultures are constantly evolving, and people of different generations tend to embrace new values and beliefs. Publications such as magazines and newspapers always reflect the current state of the culture. Moreover, practically all elements contained in a magazine are defined by the current times and created to be relevant...
The first success factor for the mega-event that contributes to both economy and tourism is repositioning by employing innovations. By utilizing the 1964 Olympic Games in Tokyo to promote its new technologies, Japan established an image of a leader and proceeded to host mega-events (Dubinsky, 2019). Japan was able to...
Introduction Mass media and journalism are key bodies as the dissemination of information to the public are concerned. Several bodies, including the government, depend on mass media to convey vital messages to a vast population. Therefore, mass media refers to a diverse array of technologies used to reach many audiences....
With the rise in the popularity and accessibility of digital technologies, social media has become an integral part of most people’s lives. However, few people wonder how social media actually works, preferring to use and view it from a rather superficial perspective. The idea of delving deep into the history...
Among the many drivers of globalization, the advancement of digital social media platforms has been one of the most influential. The invention of the Internet in general, and the development of networking online in particular, have shifted traditional interpersonal communication toward the virtual exchange of data. In such a manner,...
Schools are anticipated to provide children with maximum physical and emotional safety and foster their full-fledged development. Thus, school shooting incidents are taken as unbearable tragedies, leading to substantial media attention. From my perspective, active attempts to rationalize and explain mass murderers’ behavior by attracting attention to their personal lives...
Student loan debt has been a topical question for the past decades, and the U. S. government has tried to address the issue in different ways. One of the latest steps discussed is debt cancellation, which evokes quite contrasting emotions and views among Americans. This paper includes a brief comparison...
The introduction of Clubhouse marked a significant step in the development of content on social media platforms with the new audio-based model. Nowadays, innovational features are quickly recycled and implemented in the popular social media apps, as happened with Snapchat being replaced by Instagram stories and TikTok being brought to...
Introduction Nowadays, there is a wide range of stereotypes concerning every ethnic group forming a community in developed countries. Therefore, people tend to ascribe specific behavioral patterns to people belonging to these groups. Unfortunately, some offensive traits of character and unpleasant habits may be expected from a person who never...
Introduction Unlike most entertainment platforms, digital media and video games connect individuals of different beliefs and backgrounds. More consumers are moving towards an industry that provides imaginative and meaningful experiences. Many people utilize video games and digital media to escape from reality. As a result, the experience economy has emerged...
Our previous experiences profoundly influence our future actions because humans tend to turn to the behaviors earlier observed in others when making decisions, explanations or predictions. When acting out of habit rather than plan, humans tend to depend on the history of previously reinforced actions (Gershman et al., 2016). Thus,...
“By the People: Debating American Government” is an introduction to the American government, and the 9th chapter focuses on media and democracy in the US. Mass media is an excellent source of influence, information, and controversy. This chapter is an analysis of how media has changed over time, where the...
Veronica-Pooh Nash Poleate released a summer safety video that quickly became viral in 2015. In the video where she advises viewers on how to stay safe from shark attacks, Poleate combines several characteristics and qualities of a video that would go viral, as discussed by Allocca and Nguyen. The video...
“Therefore, having cast off falsehood, let each of you speak the truth to his neighbor, for we are members of one another” (Ephesians 4:25, NLT) (Evans, 2009). The Christian worldview requires that we care for one another, sometimes through acts of kindness or charity. This verse emphasizes the importance of...
The portrayal and roles of a serial killer as a famous person in the entertainment sector demonstrate modern cultural characteristics of stardom and violence. Violence representation has become an essential part of novels and films, which, to some degree, has brought debates regarding the effects they have on modern society....
In this essay shortcomings and effective elements of WarnerMedia News would be reviewed and discussed. The mission of WarnerMedia (2020) is to “deliver the world’s best stories and most engaging content from talented storytellers and journalists to audiences around the globe.” (line 6) It is effective as it clearly depicts...
It is not new for the media to use incorrect information and inappropriate interpretations. However, modern media also often use deliberately fictional narratives in addition to intentional distortion. The aim behind this is to profit from a more scandalous event description, which is more popular among the media audience. Yet,...
Arthur, D. C., Pollock, G., Steinman, A. M., Frank, N., Mazur, D. H., & Belkin, A. (2020). DoD’s transgender ban has harmed military readiness. Palm Center. The study by Arthur et al. (2020) was one of the first scholarly studies undertaken to investigate the impact of the ban on transgender...
The article Amazon To Let Warehouse Employees’ Families Work Thanksgiving Shifts Too, posted on The Onion satirical media resource, mocks the media’s obsession with Amazon, as well as the company’s severe working conditions. The article states that Amazon provides a possibility for its staff to work with their family members...
Social networks are closely intertwined with the lives of modern people of different educational levels and social strata. Most young people spend a lot of time on social networks, chatting with friends, commenting on the news, and posting their photos for everyone to see. In such a dynamic and eventful...
The invention of modern electronic technologies has affected people’s lives and access and sharing of information. Social media has become a powerful tool in connecting individuals internationally. People have adopted using this medium that keeps them connected with others, which has led to innovation and jobs efficiency. Healthcare professionals are...
The nature of mobile advertising has evolved enormously over the past few years. The advancement of phone technology has, in turn, changed the ways in which marketing is produced, presented, and maintained throughout the medium. Mobile advertising employs a number of characteristics that make it distinct from prior forms of...
Introduction In the present day, social media space may be characterized by digital activism that has both positive features and negative consequences. Digital activism that is also called social media or online activism is a particular form of civic activity that is conducted through the internet and digital media. In...
Introduction The online sphere has increasingly become part of day-to-day life for many people. With the spread of popular culture and the integration of technology into every person’s daily life, there is no way to avoid the internet and its effects on the majority. This trend, however, presents a major...
Introduction The article in question dwells upon the role social media can play in job search. Saunders (2021) stresses that employers tend to rely on informal networks rather than more formal techniques when searching for the right person. Social media provide almost limitless opportunities for job seekers to become a...
To highlight the considerable popularity social media have gained in the modern world would be to say nothing, as they have penetrated all spheres of human life. In particular, their development has favored the appearance of social media marketing, which is normally abbreviated as SMM and presupposes using social networks...
If I were in the position of a marketing manager, I would definitely insist that a firm should do its own measurement of the effectiveness of public relations (PR) and corporate advertising efforts. The first reason is apparent; it is financial and human resources. These are crucial for any firm...
Social networks have become an essential element of daily life in the digital age, allowing people to communicate. Researchers have discovered that while social networks are frequently promoted to combat loneliness and provide social support. A growing body of research suggests that excessive use of these networks might harm self-esteem...
The widespread use of streaming services in the modern media space can be considered a trend of the last decade. A good understanding of all the tools and methods of product promotion is what makes the difference in this highly competitive environment. Network effect is one of the key factors...
Most of us feel frustrated when we rely on information that turns out to be fake news. Fake news is used by various actors who aim to manipulate public opinion and use it as a powerful political instrument. Therefore, we should develop practices that will protect us from the adverse...
Social media in the modern world is a mass communication through the Internet, and a method of information, ideas, and interests exchange through virtual communities and networks. Today, social media is prevalent among all segments of the population and society. It is not easy to imagine life in the 21st...
Al-Athwary, A. A. (2016). The semantics of English borrowings in Arabic media language: The case of Arab gulf states newspapers. International Journal of Applied Linguistics and English Literature, 5(4), 110-121. In the present paper, Anwar Al-Athwary analyzed the semantics of English loanwords in Arabic media. The author first determined the...
Today, it is all too easy to create an idealized online persona that individuals project in their virtual interactions with others. For some people, this might mean decreased social anxiety or shyness, allowing them to communicate with more people they would have felt comfortable with within the offline world. Some...
I was asked to write an informal informational memorandum about how Amazon utilizes social media while communicating with its customers. I investigated related data and facts in order to assess the interrelation between social media usage and goodwill maintenance. Moreover, I was asked to identify if there are any opportunities...
Introduction In my opinion, the Internet communications, such as social media, emails, Google, Instagram, or WhatsApp, cause people to drift farther apart instead of being closed. It can be illustrated by the picture everyone can see: people on their cell phones all day and sometimes even all night. Sometimes, people...
Video games are known to make adolescents engage in aggressive behaviors. Sun & Sun (2021) conducted a research study to identify the direct and indirect relationship between video games and aggressiveness. The research provides further insights into aggressiveness by focusing on the perception of peer norms. The primary behavior under...
Introduction In Texas, the governor can sway public opinion as well as direct and influence the actions of other officials on multiple powers that the legislature confers to him or her. These are the informal powers conferred to the occupant of the seat of the state governor. Noteworthy, these powers...
Introduction Change is a condition that must be adopted with time since moments, generations, and processes get altered. A change can be positive or negative depending on the person or group in charge of change institutionalization. One way society can bring change is by activism, which means actions to sensitize...
Social media has reconfigured numerous aspects of society and particularly enhanced people’s communicative power through the platforms which facilitate the expression of uncensored reality. Consequently, it has become the ideal tool for amplifying voices, raising awareness, and calling for social change. The networks have created expansive online communities where people...
Introduction Hamilton is one of the most famous Broadway shows which won the audience’s hearts and received numerous awards. There were multiple performances and movies based on the musical, and each offered something unique to the spectator. Perhaps, the most outstanding and exciting part to me was the music since...
Daily news and significant events are not covered similarly in different countries and by various media outlets. Some incidents and affairs are bound to be viewed in other countries through a prism of the relationship between the two states. This essay will discuss how US news media report events that...
The advertisement chosen for this assignment is posted at the website of Grady College, Department of Journalism and Mass Communication. The ad features the College’s Internship Program, developed for international students (The advertisement, 2021). The advertisement itself is a picture of students from different countries who are happy to take...
In less than the past four decades, the world has been characterized by transformative technological advancements. Technology has come along with an array of new ways of doing things, including communication. In 1983 the world was officially introduced to a new way of communicating titled “The Internet” (Furedi). Social media...
Background During the past decades, social media have provided important platforms in politics that are mainly used to educate and disseminate information. People can interact directly with politicians and party representatives, and share their ideas about civic and political issues (Wihbey, 2019). Platforms such as Facebook are widely used by...
In the highly digitized world of today, it is almost impossible to find someone without a social media account. Or, even more often, a few of them – Snapchat, Instagram, Facebook, Twitter… The choices are vast and the opportunities for self-expression are endless. The perceived online anonymity might tempt some...
From the dawn of oral and written literature, poetry has reflected the social philosophy of the contemporary people. As the leading ideas of society evolve, similar transformations happen to the major topics discussed within the cultural space. The current age is characterized by the rapid technological progress that introduces new...
In modern times, the world is filled with advertising; it is found everywhere – on television, on the radio, on the Internet, on the street, in newspapers, and in magazines. Now it is difficult to imagine life without advertising, the role of which in the modern world is difficult to...
Introduction In the 21st century, the Internet has become a global phenomenon, fully reflecting its name as a worldwide web. State-regulated censorship on the Internet is one of the key topics of heated debates within this context. From one perspective, the contemporary paradigm of human rights emphasizes the essential nature...
Introduction The modern perception of media discourse has become one of the major contributors to the genesis and development of an innovative model of social cognition driven by the influence of events and images represented in social media platforms. As the impact of social media increases at an unprecedented rate,...
One of the primary lessons that can be taken from this video is that the internet has cultivated a very particular and lucrative audience for any business willing to take part in the process. While it might seem that the digital is difficult to get into, the internet is a...
Many people started wishing to cross-reference their vacations in another country according to the local festivals. For me, attending the local festivals means immersing myself in the historical background of the celebration and its current interpretation. It is one of the best possibilities to develop your tourism experience on a...
Promotion of products is always a complex matter which in certain cases implies having a considerable responsibility for the way the good is being marketed. The article “Responsibility and Brand Advertising in the Alcoholic Beverage Market” by Debra Jones Ringold provides insight into the methods of advertising alcohol. The article...
The collection of stories One Thousand and One Nights has left a significant literature legacy in its wake. Hoh (2017) states that “one would be hard-pressed to find anyone not familiar with the stories of Aladdin, Ali Baba, or Sindbad, or with such terms as genie and ghoul” (pp. 1)....
Introduction Social media platforms are becoming increasingly popular across the world. They allow individuals to communicate, share images, and interact with content posted by peers, family, and celebrities. These media platforms allow people to edit pictures, thus facilitating the presentation of idealized versions of themselves. The meteoric rise of influencers...
With the constant technological development and wireless networks covering an increasing percentage of the globe, users can now access online chat rooms anywhere and anytime as long as they have a connection. Although the opportunity to stay constantly connected to others and instantly share messages, pictures, and videos is appealing,...
