In this article, the authors offer convincing arguments regarding the use of social media to influence social movements. Such technological innovations provide the best environment for participation and encourage people to focus on issues that affect them directly. Individuals who rely on social media platforms will have higher chances of...
Topic: Social Media
Words: 834
Pages: 2
Body Image: A Concept Definition Historically, body image refers to a social, cultural and often artistic overlap that exists between the objective form of human body and it’s subjective perception. It is a concept that depicts a combination of attitudes, both externally displayed and internalized, that a person has about...
Topic: Culture
Words: 2111
Pages: 7
Introduction The rise of the digital era has improved the standards of living and provided unheard of opportunities. Concurrently, the spread of technologies has raised concerns about the nature of human relationships, now molded by screens, texting, and social media. The book titled Alone Together: Why We Expect More from...
Topic: Entertainment & Media
Words: 2218
Pages: 8
“Class of 2020” Honda Advertisement Logical Fallacies Two logical fallacies can be identified: appeal to emotions, and bandwagon. Appeal to emotions means that the ad tries to manipulate people’s emotions instead of providing facts to support the advertising call. Bandwagon means that the ad creates an impression that everyone is...
Topic: Advertising
Words: 620
Pages: 2
It is an entirely difficult thing to underestimate impacts that have been generated from sexual representation in the media. This is because, with the current advancement in technology, sexual advertisement has greatly influenced the cultural behaviors of people in the societies. The representation has also enhanced people to realize their...
Topic: Advertising
Words: 2504
Pages: 9
Introduction Through the various changes that have taken place in our recent studies and measurement of advertising techniques, it has been found that advertising definitely works better than not advertising. It is certainly more beneficial than promotions and it works on almost any type of media, like print, radio, internet...
Topic: Advertising
Words: 2126
Pages: 7
In 2015, Dove launched its new Dove Choose Beautiful advertising campaign, writing a new chapter to one of the most successful marketing campaigns ever, the Real Beauty campaign that started in 2004. The campaign was groundbreaking: its purpose went beyond promoting its commercial products but aimed at drawing people’s attention...
Topic: Advertising
Words: 1441
Pages: 5
Ageism is a term that was coined in 1969 after the passage of the Federal Discrimination in Employment Act. It is a broad term that generally isolates and discriminates the older population. Ageism can vary by addressing older people in a condescending manner by using simple words and loud voices...
Topic: Television
Words: 374
Pages: 2
Men and women in the society are unequal. There is a belief that it is a man’s world hence women play by men’s rules. One of the areas in which the inequality between men and women stands out is in the area of advertising. Men and women are unequal and...
Topic: Advertising
Words: 1429
Pages: 4
In the publication Soft-Soaping Empire: Commodity Racism and Imperial Advertising, McClintock examined the concept of soap as a historical agent that modified the elements of British culture and contributed to its unity (208). I believe that viewing soap as a symbol of “monogamy”, “Christianity”, and “industrial capital” was an interesting...
Topic: Entertainment & Media
Words: 620
Pages: 3
Abstract This research paper examines the impact of social media on teenagers in the UAE. Through primary survey research, it was established that social media has positive and negative impacts on teenagers. The research was based on a sample of 30 respondents through a mixture of direct interviews and questionnaires....
Topic: Social Media
Words: 2242
Pages: 9
Introduction In contemporary society, the expression of sexuality is viewed by antagonistic feminists as the pinnacle of moral decay. However, irrespective of the stand, both the protagonists and antagonists share the same view that human beings have had a deep interest in pornographic material in the image of sex. Authors...
Topic: Entertainment & Media
Words: 2225
Pages: 9
Computerization of various spheres of human has started decades ago. Computerized data started to be used in engineering, mathematics, machine building, banking and economics, medicine. Over the last decade this process has penetrated the sphere of interpersonal communication, both private and professional. The older generation was a bit redundant towards...
Topic: Communication
Words: 600
Pages: 3
Analysis of Advertisements Through the Maslow Pyramidal Model Theoretical Foundations According to Abraham Maslow’s hierarchy of needs, a five-tiered pyramid that represents a hierarchy of motivating factors is used to classify human needs. Physiological needs, which include the necessities for life like food, water, shelter, and air, are at the...
Topic: Entertainment & Media
Words: 760
Pages: 3
Crime refers to an act that has been deemed illegal by the law, and criminal behavior is the thought of an individual that leads them to commit a crime. In his TEDx Talk, James Densley offers a deep dive into the increasingly relevant topic of how violence interacts with social...
Topic: Crime
Words: 658
Pages: 2
Introduction Mortal Kombat is one of the most notable fighting game series, consisting of eleven main games and several spin-offs. The first Mortal Kombat was released in 1992 by an American company, and it changed the fighting game scene that was dominated by Japanese titles. The current essay thoroughly examines...
Topic: Entertainment & Media
Words: 1205
Pages: 4
Introduction Tomorrow World is a musical festival that arranges several-day events with multiple performers and visitors’ opportunities to attend as campers, one-day attendees, or several-day attendees. In 2015, the event’s location was set in a wooded area far from main roads or hotels, as well as no precautions were made...
Topic: Festival
Words: 825
Pages: 3
Introduction Most successful businesses have created tactical and unique initiatives to build solid relationships with their client base. These advertisements are aimed at luring customers to the company’s current and future offerings. There is an old-fashioned telephone in the background of a globe map of Europe in the vintageadbrowser.com visual...
Topic: Advertising
Words: 1211
Pages: 4
Introduction There is exponential growth in social media usage to acquire and spread information. One of the reasons for the popularity of social networking sites is that they allow users to create, receive and share public messages at a cost-effective price. Moreover, there is significant internet penetration across the globe,...
Topic: Ethics
Words: 877
Pages: 3
Introduction In terms of the current situation and online environment shaped by the pandemic, the online space has become the most pivotal and influential in working and educational domains. It is a valuable source of essential information to extend the public’s knowledge and help people maintain their work responsibilities remotely....
Topic: Social Media
Words: 1444
Pages: 5
Fyre festival 2017 organizers should have considered having a quality assurance team to enhance the event’s success. For a project to be successful, it has to deliver quality that exceeds customer expectations while also considering the costs. A quality assurance team plays a significant role in avoiding mistakes in the...
Topic: Management
Words: 855
Pages: 3
It is hard to disagree that various types of media can have stronger or weaker impacts on the behaviors and thoughts of their audiences. Even though many of these effects are, unfortunately, negative or biased, some sources or authors decide to open people’s eyes and get them to think about...
Topic: Entertainment & Media
Words: 945
Pages: 3
Recently, there has been computer systems progress, and human beings have developed communication means to make the world a global village. Scientists have succeeded in ensuring networking has become international. This mission revolves around the internet and the networks people use to access each other. Social media has become a...
Topic: Social Media
Words: 638
Pages: 2
Introduction Are video or computer games art? There are various critical issues related to this question. Also, most of the answers said by eminent peoples are of different views. Jack Kroll in his Newsweek article ones mentions that all sorts of video games can generate fun. However, it cannot transmit...
Topic: Entertainment & Media
Words: 2477
Pages: 8
Natural disasters have stroke and their consequences are unimaginable. Lives have been lost, property destroyed, dreams shuttered, bodily injuries inflicted among all these happen regardless of race, economic status, gender, level of education among other characteristics. For this reason, there is need for all the stakeholders to have basic and...
Topic: Disaster
Words: 699
Pages: 2
How a Blender Works Specific Purpose: to show my audience how a blender works and benefits that it can bring to one’s everyday life. Central Idea: a blender is a useful gadget that can assist in various cooking tricks as well as save the time of its owners. Introduction Hello,...
Topic: Advertising
Words: 575
Pages: 2
The New Skinny Can Pepsi Ad Analysis: Introduction Pepsi Co. is one of the primary competitors of the Coca-Cola Company, and it has always been trying to develop interesting and appealing advertisements that attract the attention of the audience (Lamb et al. 94). In this case, the Diet Pepsi advertisement...
Topic: Advertising
Words: 920
Pages: 4
The past few decades have been characterized by an increase in the media content available to the public. Some of this media is of a violent nature and questions have been raised as to the effect of exposing children to violent media. Parents, teachers and psychological health professionals all express...
Topic: Entertainment & Media
Words: 933
Pages: 4
People have adopted various ways of doing things in order to satisfy their needs in the modern world. This has led to the adoption of modern technology in the process of production in various activities. Human beings continue to invent and innovate various ways of doing things to ensure they...
Topic: Communication
Words: 571
Pages: 3
Advertisements that present information visually instead of using text can imprint certain ideas onto potential customers. Instead of choosing a written advertisement, it is more convenient and efficient to show audiences a single image. This way, a connection between a brand and a certain situation/outcome/scenario will be made. This can...
Topic: McDonald's
Words: 559
Pages: 2
Introduction Journalism ethics is a subset of communication ethics studies that seek to define, analyze, and promote the correct and virtuous conduct among professional media workers. The first substantial attempts to develop the norms of responsible journalism can be traced back to 17th century Europe (Ward 307). Inspired by the...
Topic: Ethics
Words: 6879
Pages: 25
Media is one of the most powerful forces in modern society. With the development of the Internet and the new ways of sharing information, it has become omnipresent. Nowadays, communication by image is more important than communication by the word because of the ability to share these images immediately and...
Topic: Entertainment & Media
Words: 296
Pages: 1
Gladwell (2010) claimed that social media activism could make people pay attention to particular problems with low risk, but not as good as traditional activism because it does not lead people to sacrifice. Gladwell (2010) argued that the role of social ties is vital because leadership organizes people using rules...
Topic: Revolution
Words: 91
Pages: 1
Introduction Tobacco and alcohol are both legal substances, which people purchase without restraints after they reach adulthood. Different countries have divergent rules regarding these products. However, most state laws do not prohibit the advertisement of tobacco and alcohol because they are legal to purchase. Some producers argue that people decide...
Topic: Alcohol
Words: 954
Pages: 3
Christened ‘Real Magic,’ Coca-Cola’s new campaign rekindles the multinational company’s trademark promise “to unite and uplift people every day” while adding recent relevance to the current world. Principally, the ad targets Generation Z consumers aged 10 to 24 years and perceived to be technological savvy. The company includes games such...
Topic: Coca Cola
Words: 650
Pages: 3
Introduction Social media has become one of the most prevalent communication and interaction digital tools in contemporary times. Approximately 67-75% of adults in developed Western countries use social media in some capacity, with the penetration typically growing higher in young adults aged 18-29 (Pew Research Center, 2021). Meanwhile, it is...
Topic: Social Media
Words: 1384
Pages: 5
Social media has recently become the most popular means of communication used by millions of people, especially young adults. However, social media utilizes the incentive to alter the landscape of how we connect with each other by manipulating the data of our previous behaviors to shape our current and future...
Topic: Entertainment & Media
Words: 628
Pages: 2
Media framing is one of the tools that journalists actively use to cover publicly significant topics. Dan and Raupp (2018) underline that framing theory states “that communication is characterized by the articulation of coherent patterns of meaning resulting out of acts of selection and emphasis” (p. 205). In particular, framing...
Topic: Journalism
Words: 1134
Pages: 4
Introduction Free speech, the availability of information, and complete transparency in public media have been the goalposts toward which global society has been moving for a significant amount of time. Although not all of the described goals have been achieved globally, crucial improvements have been observed. However, the levels of...
Topic: Journalism
Words: 1996
Pages: 7
The era of intensified globalization processes was catalyzed by the emergence of the large-scale Internet. The central goal of the creation of the Internet was originally the idea of forming a platform for easy access to all kinds of information. However, it is clear that with the development of global...
Topic: Social Networking
Words: 2266
Pages: 8
Among the many drivers of globalization, the advancement of digital social media platforms has been one of the most influential. The invention of the Internet in general, and the development of networking online in particular, have shifted traditional interpersonal communication toward the virtual exchange of data. In such a manner,...
Topic: Globalization
Words: 275
Pages: 1
Arthur, D. C., Pollock, G., Steinman, A. M., Frank, N., Mazur, D. H., & Belkin, A. (2020). DoD’s transgender ban has harmed military readiness. Palm Center. The study by Arthur et al. (2020) was one of the first scholarly studies undertaken to investigate the impact of the ban on transgender...
Topic: LGBTQ
Words: 3004
Pages: 10
Background During the past decades, social media have provided important platforms in politics that are mainly used to educate and disseminate information. People can interact directly with politicians and party representatives, and share their ideas about civic and political issues (Wihbey, 2019). Platforms such as Facebook are widely used by...
Topic: Social Media
Words: 703
Pages: 2
Pablo Boczkowski considers fake news an “intrinsic component of any information ecology” (882). Indeed, the proliferation of fake news has got to the extent of raising concern in society as it impacts practically every aspect of life. While most of the population in society has the education and knowledge to...
Topic: Fake News
Words: 882
Pages: 3
Introduction: The Claim With the increase in the power of social media, the opportunity for creating and often monetizing content has risen exponentially, spawning the emergence of multiple online content creators. However, while the number of content creators is growing, the attitudes toward them have been displaying rather peculiar dynamics,...
Topic: Entertainment & Media
Words: 1382
Pages: 5
Media Sociology: An Introduction The module looks at the media content and factors that shape it in our society. It looks at the internal and external factors that may influence media content and why this may be necessary. Media content is not a true reflection of issues within the society....
Topic: Media Analysis
Words: 2785
Pages: 10
Introduction The Internet plays a significant role in an individual’s daily life as it has become a cohesive component of most daily activities or routines. With the improvement in technology, digitalization has led to the developing of different types of software and applications on various electronic devices. The fame of...
Topic: Globalization
Words: 1816
Pages: 6
The negative impact of media and communication technology involves aspects such as reduced productivity and depreciating mental health in individuals. However, such technology also has a positive impact on human beings. By channeling their energy into online activities, individuals can become more productive and gain knowledge that could change their...
Topic: Communication
Words: 277
Pages: 1
Introduction Noam Chomsky’s classical book on censorship intends to awaken a revolution in devised propaganda. The author terms propaganda as a deception strategy on the “bewildered herd” (Chomsky 3). This term refers to the low-class and illiterate citizens whose only responsibility is to elect the leader. Chomsky reveals how the...
Topic: Rhetoric
Words: 318
Pages: 1
In modern research, the concept of new media often receives contextual content through opposition to old media. Until the 1980s, the media consisted of television and radio (Noordegraaf et al. 5). Under the influence of the development of computer technology, it began to change due to digital information encoding technologies....
Topic: Entertainment & Media
Words: 1654
Pages: 6
Sometimes people dream of being like celebrities so much that they are ready to change their clothing style, hair color, or hobbies. But this does not mean that stars are responsible for becoming role models. Usually, famous people achieve fame through talent, hard work, and a bit of luck. However,...
Topic: Entertainment & Media
Words: 387
Pages: 1
Introduction The question which the research aims to answer is the issues raised by mass media that influence people today. Mass media is communication executed through words of speech, written, print, and broadcast, which reach many people (Tsetsura & Kruckeberg, 2017). The channels of conveying information include movies, radio, advertisement,...
Topic: Entertainment & Media
Words: 2283
Pages: 8
Visual imagery is a unique form of communication that allows companies to share their message with the audience. Advertisements help brands to make themselves noticeable among the increasing number of competitors, which is why the role of creative marketing is crucial to the success of the business. In order to...
Topic: Advertising
Words: 1283
Pages: 5
Today, the digital world has expanded tremendously to include a broad range of uses and applications, varying from daily entertainment to scholarly research. Because of this, computers, tablets, and phones are indispensable tools, for both professional and personal use. Such a connection leads to either positive and negative consequences for...
Topic: Entertainment & Media
Words: 1682
Pages: 6
Introduction At the beginning of 2019, the personal shaving supplies brand, Gillette, released a commercial online titled “We Believe: The Best Men Can Be.” It discussed the topics of sexual violence against women by men and called for the male sex to improve as a whole. However, the response to...
Topic: Entertainment & Media
Words: 754
Pages: 3
The rhetorical analysis is a necessary tool that helps to understand how writers or speakers use words to fulfill the communicative function of their text. The art of rhetoric deals with effective, persuasive oral or written communication, applying certain techniques that are widely used in creating commercials and advertisements. This...
Topic: Advertising
Words: 892
Pages: 3
The media plays an indispensable role in the spread of information to people around the world with the purpose of entertaining, educating, or informing. Therefore, how such information is presented to the intended audience matters significantly if the message is to be passed effectively. Specifically, media leverages the power of...
Topic: Heritage
Words: 917
Pages: 4
Problem Statement The apocalypse of the 21st century might look like blocking social networks for 2 hours. There is panic in the street; people randomly walk around holding their photos and ask each other: “Do you like it?” A couple of decades ago, this situation would have seemed absurd, but...
Topic: Social Networking
Words: 1479
Pages: 5
Newspapers have played an essential role in social life for several centuries. At present, the mode of their functioning is changing due to technological development. The traditional printed sources are not the only way to access the information, accompanied by digital media, which is continuously growing in popularity. In this...
Topic: Journalism
Words: 404
Pages: 1
Belonging to a particular culture is central to the very human nature since it creates a sense of security and satisfies people’s need for belonging. Although the concept of culture can be stretched fairly far, and some cultures might seem less significant than others, it is possible to gain deep...
Topic: Culture
Words: 977
Pages: 3
Gillette: ‘We Believe’ Genetic Fallacy The Genetic Fallacy is a logical fallacy that directly links a person’s origin to its character, personality, or nature, and it is present in the Gillette’s campaign ad. The argument begins with an identification of the origin of an individual, group, or entity. The next...
Topic: Advertising
Words: 612
Pages: 2
One of the most famous advertising campaigns of the last decade, Old Spice’s “Smell Like a Man, Man,” was continued earlier this year. For the first time, the appearance of this ad brought the company and its products to a new level of popularity. This reason became an argument in...
Topic: Advertising
Words: 597
Pages: 2
Introduction These are two different types of exhibitions that differ in various ways, from participants to target audience and the targeted outcomes. Both have different target purposes and their purposes have been discussed in detail. Book Fairs This is an event usually organized by books’ publishers, authors, and booksellers, targeting...
Topic: Entertainment & Media
Words: 708
Pages: 2
Introduction Although some people balance their time between computer games and other important developmental activities, some people have been totally incapable of balancing computer games with daily developmental aspects of life such as work, social life, family, and school. The most alarming of these developmental aspects is the increasingly reduced...
Topic: Entertainment & Media
Words: 2015
Pages: 7
Celebrities receive such a remarkable level of attention today, and a lot of emphasis and value is placed on their actions. These are mostly the rich and famous and in this mad adoration, the media has given them a colossal amount of coverage, sharing all aspects of their lives to...
Topic: Entertainment & Media
Words: 859
Pages: 3
Introduction Helen Lansdowne Resor represents one of the greatest minds in advertising career and copywriting. She is a role model to emulate. Resor was born from a family of nine siblings and emerges out as a great mind in advertising industry. She eventually holds a position few women have attained...
Topic: Advertising
Words: 680
Pages: 2
Introduction Social media platforms are trapping more and more people into their golden cages. Although the vast majority of people are aware of the hazardous effects of social networks, they still cannot imagine their life without them. In the past few years, many researchers published some serious studies on the...
Topic: Social Media
Words: 1200
Pages: 4
Introduction This paper will discuss a commercial for the Society for Prevention of Cruelty to Animals (SPCA), a network of animal protection organizations that features the singer Sarah McLachlan. The nonprofit’s primary activity is the management of shelters for pets that have been abused by their owners. The SPCA name...
Topic: Advertising
Words: 1137
Pages: 4
Regulation of the Social Media In most developed countries, the freedom of the media is enshrined in their respective constitutions. The governments play no role in its regulation following the complexity that has resulted from the emergence of the Internet. However, as much as the media is not regulated in...
Topic: Internet
Words: 910
Pages: 2
Introduction The rapid increase in body dissatisfaction rates at the dawn of the 21st century has attracted the attention of scientists, researchers, clinicians, and psychologists (Markey & Markey, 2010)… Negative body image contributes to different psychological and physical consequences such as dieting, obesity, anorexia, bulimia, and other extreme measures of...
Topic: Entertainment & Media
Words: 8197
Pages: 30
This essay is written by Tom Hodgkinson, and it is a critique of Facebook, its founders, and its business model. The author is skeptical about the validity of Facebook’s business model as well as the motives behind its institution. The author is also unimpressed by the tremendous success that Facebook...
Topic: Facebook
Words: 571
Pages: 2
DHL Medium to be used Looking at the DHL adverts, they portray different scenarios under which DHL can deliver quality services to their clients. Some of the scenarios that are depicted in their adverts include the forest, and the desert. In the DHL adverts, one of the message approaches that...
Topic: Advertising
Words: 1694
Pages: 6
Introduction Academics and professionals claim that most Americans guess their responses to survey questions; have narrow, weak opinions about the US government policies; and are easily influenced by the media based on standard narratives, politicians, corporations, or advocacy groups. Public opinion reflects public views on various government agendas and political...
Topic: Entertainment & Media
Words: 597
Pages: 3
The entirety of ideas, fancy images, attitudes, and perspectives within the cultural mainstream define what is known as popular (or pop) culture (Liu, Lee, & Groves, 2016). These attitudes and ideas are usually influenced by a wide range of mass media platforms such as social networks and television channels. The...
Topic: Culture
Words: 1120
Pages: 5
The media today pays a lot of attention to issues that are related to child abuse and neglect. This is because incidences of child abuse and neglect have been on the rise in recent years. This role of the media has been effective in notifying the public of the various...
Topic: Abuse
Words: 2003
Pages: 8
Communication networks within a firm include wheel network, chain network, circle network, and all-channel network. Wheel network is a form of communication network where information is acquired from one central point to the rest of the employees. There is minimal involvement of employees in the decision-making process as the source...
Topic: Communication
Words: 686
Pages: 3
Introduction Recently, a new and unusual trend has appeared in advertising – using babies in commercials. One of the brightest representatives of this trend is the French mineral water brand Evian. Their promotional video, which soon went viral, shows cute babies performing dance moves and encourages us to “stay young”...
Topic: Entertainment & Media
Words: 363
Pages: 1
Introduction The development of the media has profoundly impacted families, cultures, and society as a whole. The ubiquitous accessibility of media has increased communication speed and convenience, enabling individuals to communicate with one another beyond geographic boundaries. The media has contributed to the globalization of culture by exposing individuals worldwide...
Topic: Culture
Words: 399
Pages: 1
A birthday is a personal celebration of people that occurs only once a year. It is generally accepted that the people around them try to greet the person and make it the happiest day of the year. It is essential to note that some individuals are happy to accept congratulations,...
Topic: Entertainment & Media
Words: 314
Pages: 1
Introduction Black operations 3 is the third installment of the black ops episodes, apart from other Call of Duty series like the modern warfare plot line. Black Ops 3 occurs in 2065, forty years after the incidents of Black Ops II, in a dismal dystopia. Multiple nations throughout the globe...
Topic: Entertainment & Media
Words: 1213
Pages: 4
In the current digital era, nearly all aspects of life are deeply intertwined with technology. Technological advancement has led to the widespread use of social media for various purposes. In particular, the growing popularity of social media has influenced how business is conducted. In the restaurant industry, customers can connect...
Topic: Restaurant
Words: 842
Pages: 3
Introduction Many people are concerned about their appearance when using digital media or seeing advertising. Influencers and celebrities present an idealized lifestyle and looks on image-based social media and media campaigns. They create a distorted perception of appearance for the audience, leading to heightened concerns about body image and self-esteem....
Topic: Disorders
Words: 672
Pages: 2
Introduction It is important to note that advertisement as a marketing practice is a form of communication designed to convince and persuade consumers to purchase a product or service. The selected ad of interest is Dr. Martens, which is a British footwear and clothing company. The ad depicts a young...
Topic: Entertainment & Media
Words: 556
Pages: 2
The history of some news publications demonstrates how innovation can keep a business competitive for several centuries. One such example is the Financial Times (FT) – a financial newspaper established in London in January 1888 by James Sheridan and his brother (Financial Times [FT], 2022). The first issue of the...
Topic: Newspaper
Words: 645
Pages: 2
Analysis This Nike brand advertisement pays special attention to the importance of sports for people. Visually, the picture is divided into half, where various athletes’ videos are glued together with the help of mounting. The voiceover utters several phrases relating to significant social and political events. This advertisement is aimed...
Topic: Brand
Words: 398
Pages: 1
Sid Meier’s Civilization VI is a turn-based strategy computer game in which one or more people fight against desktop AI competitors to evolve their Civilization from a tiny tribe to total control of the globe over numerous generations. A turn-based strategy game (TBS) is a strategic multiplayer game that means...
Topic: Civilization
Words: 1410
Pages: 5
Pop culture has been extremely influential on the younger generations. It is not easy to imagine nowadays a day without social media and celebrity presence. In the contemporary times, many small talks are now gossiping about famous people. Not all people idolize celebrities, but even without that kind of attitude...
Topic: Entertainment & Media
Words: 1971
Pages: 7
Background A public relations campaign’s objectives, target audience, organization’s goals, and required communication medium must all be defined in a complete Media Plan before the campaign can be successful. A good way to reach a wide audience is to use the media to restore the company’s tarnished reputation. Minnesota Public...
Topic: Public Relations
Words: 1227
Pages: 4
Introduction The most important reason to utilize social media is to allow individuals to socialize, regardless of geography or time constraints. Social media let teens keep in touch with existing friends and create new ones thereby acquiring efficient socialization skills. Similarly, it provides a virtual alternative for teenagers who find...
Topic: Social Media
Words: 1418
Pages: 5
Introduction Did you know that 68% of the world owns a smartphone and has 24/7 access to social media? Many people wake up in the morning, lie in bed, and scroll through Facebook before finally rising and starting preparing for work. The described sequence lacks an important element, which is...
Topic: Relationship
Words: 1933
Pages: 7
The influence of Social Media on Mental Health Humans are social beings who thrive when they are in the company of others. The nature of their bonds influences their mental state and happiness. Socially connected people can survive stress, worry, and sadness, increase self-confidence, bring happiness and peace, and alleviate...
Topic: Health
Words: 1744
Pages: 6
Introduction The study investigated social media usage by news websites in the United States. The researchers used a sample of news posts from the most popular news companies to analyze the frequency of using social media in terms of source for the content. It also covered the quality of the...
Topic: Journalism
Words: 632
Pages: 2
Social media have radically transformed people’s lives by facilitating communication and making individuals be able to stay in contact with one another at any moment and in every part of the world. Yet, together with unprecedented connectivity, social media have brought numerous challenges, especially for the younger generations who constitute...
Topic: Social Media
Words: 631
Pages: 2
BOSTON – American veterans put their lives on the line to save us from enemies. However, when they return to civilian life, they find the transition difficult due to psychological and financial restraints. Boston’s Annual Wounded Vet Bike Run is aimed to support wounded veterans, gathering money for housing modifications,...
Topic: Veterans
Words: 260
Pages: 1
Social media seems to have a considerable impact on the younger generation. It is hard to imagine the youth without smartphones or other devices that allow them to access social media. The ubiquity of social media made it an ultimate platform for communication and self-expression. Social sites will enable us...
Topic: Social Media
Words: 605
Pages: 4
Social networks currently take a substantial part of people’s lives and are integrated into all spheres of it: leisure, work, hobbies, and communication. Indeed, humans use online platforms for various purposes: they keep in contact with friends, relatives, and ex-classmates; unite in groups by interests, work and earn money, and...
Topic: Instagram
Words: 1144
Pages: 4
Fake advertisement is prevalent in various sectors, and it has penetrated the pharmaceutical industry. Businesses have lost much money in fines after being found to be liable to inaccurate advertising, for instance, Purdue Pharma in pharmaceutical industry and Volkswagen in the automotive. The main aim of propaganda is always helping...
Topic: Advertising
Words: 1775
Pages: 6
Introduction Futurama, an animated sci-fi sitcom made in the United States at the turn of the 21st century, is worth mentioning in the list of works whose relation with gender stereotypes is quite ambiguous. In one respect, it seems to support them, as several characters correspond partly or completely to...
Topic: Gender
Words: 838
Pages: 3
Social influence is a social psychological concept that indicates that individuals are likely to change or adapt behavior based on the social environment which surrounds them. Social influences typically impact multiple aspects of a person’s life, often placing them with a choice of desiring to conform to the predominant social...
Topic: Psychology
Words: 640
Pages: 2
It is not easy to imagine the modern world without computers, information technologies, and the Internet because they have already managed to occupy a special place in every person’s life. Networks have given people the opportunity to communicate potential that was not there before (Miller et al., 2016). Social networks...
Topic: Social Networking
Words: 377
Pages: 1
The topic of the study is “Relationship between social media use and self-esteem control in high school students.” This study will highlight the impact of social media on students’ self-esteem and suggests possible ways of avoiding negative influence. In the 21st century, there is a steady increase in social media...
Topic: Self-Esteem
Words: 447
Pages: 2
Recently, computer systems have been adopted, and human beings have developed communication to make the world a global village. Scientists have succeeded in ensuring networking has become international. This mission revolves around the internet and the networks people use to access each other (Baccarella et al. 433, https://www.sciencedirect.com/science/article/abs/pii/S0263237318300781). Social media...
Topic: Social Media
Words: 1392
Pages: 5
The article Selfies, Filters, and Snapchat Dysmorphia: How Photo-Editing Harms Body Image, written by Abigail Fagan, raises a crucial question for the contemporary society of how social media influences our perception of the ideal body image that every person should have, according to the online influencers and opinion leaders (Fagan,...
Topic: Entertainment & Media
Words: 714
Pages: 2
Introduction The development of modern technologies marked new opportunities for people to connect with their friends and relatives and even make new connections through social media. However, with the significant increase in the number of teenage and adolescent depression cases in the last years, society now faces the problem of...
Topic: Health
Words: 586
Pages: 2
Bercovici, J. (2012). Is Facebook Making You Lonely? Don’t Be Stupid. Forbes. Web. In the article for Forbes, Bercovici (2012) defends Facebook, claiming it is not to be blamed for the increased levels of loneliness. The author addresses an earlier publication that placed this blame on Facebook and provides his...
Topic: Social Media
Words: 505
Pages: 2
The over the top (OTT) streaming content has a lot of potential for growth and expansion, an assumption solidified by the rapid entry of Netflix competitors into the market. They include Hulu, HBO Now, Amazon Prime Video, Disney +, Peacock, and many others. The phenomenon known as “Netflixification” of media...
Topic: Netflix
Words: 1206
Pages: 4
Every year people spend more and more time tapping a finger on the smartphone screen or clicking a computer mouse. According to the statistical data provided by Statista (2021), in 2015, people spent approximately 80 minutes on the smartphone, whereas in 2021, the average time increased up to 155 minutes...
Topic: Addiction
Words: 566
Pages: 2
Introduction All over the world, soccer is no longer only a game in which two teams fight each other. Today, this sport is associated with serious businesses where large companies invest multimillion-dollar assets. Moreover, as in any commercial industry, the positions of soccer clubs are largely determined by their financial...
Topic: Advertising
Words: 1994
Pages: 7
Smartphones and social media have had a considerable impact on the way people communicate and develop relationships. First, the nature of communication has been transformed dramatically. Modern people pay little attention to geographic or time boundaries (Lipschultz, 2017). Communication has become immediate as a person can reach another individual within...
Topic: Communication
Words: 280
Pages: 1
Introduction Just like in any other profession, the impact of social media is now evidenced in the health sector. Internet usage and respective social networking sites have become a common phenomenon. Professionals and organizations involved in the health sector have opted to network with colleagues and the public on related...
Topic: Social Media
Words: 632
Pages: 2
Background information The various problems facing many media integrated organizations have been found to be internally initiated; which further affects their general performance, as Kenneth & Loudon (2007) reveals. Being one of the key socializing agents, a media integrated organization ought to be properly managed; so as to be effective...
Topic: Management
Words: 1169
Pages: 4
In his influential essay “Encoding/Decoding”, Stuart Hall discusses the process of conveying and receiving ideas through media. He claims that the main reason why messages are interpreted not in a preferred way is the gap between perceptions of people responsible for creating the – “the encoders” – and people who...
Topic: Entertainment & Media
Words: 401
Pages: 1
These days, advertising is intended not only to fulfill the function of promoting a particular company but also to present a form of art, so its analysis is a matter of specific interest. Professionals apply a significant number of impressive methods, and one of them is their focus on Super...
Topic: Advertising
Words: 1413
Pages: 5
Introduction Electronic games can also be classified as video games, as the two are very similar. Electronic games originate from a history of high-level computer programming. The games industry has duly evolved with time in tandem with the advancements made in the field of computer technology. Electronic games can be...
Topic: Computers
Words: 2205
Pages: 8
Introduction Social media and the Internet are an integral part of the modern world, and most of the population uses them daily and cannot imagine their life without them. For this reason, the influence of information that comes to people from numerous channels is significant, and one can find its...
Topic: Health
Words: 1487
Pages: 5
Video games have become very popular among children. There are different points of view concerning its influence on children. Some parents consider some games to be intellectual and useful for their children as far as such games develop their skills. Nevertheless, there are more disadvantages than advantages in modern video...
Topic: Entertainment & Media
Words: 2215
Pages: 8
For a long time, scholars have understood the significant role that the media play in influencing public opinion and giving shape to the perceptions that people have about the world. But on the other hand, the debate about how influential the media are is clear even from the studies that...
Topic: Literacy
Words: 826
Pages: 4
This graphic advertisement by Blair Bradshaw, an already famous, though reasonably new, artist at the time of this work, absolutely shows us the eclectic nature of his work. This graphic was part of the Absolut Vodka campaign and is one of the most collectable in that campaign(Anonymous). The various elements...
Topic: Advertising
Words: 1875
Pages: 8
Introduction The essay the TV, Ideology, and Emancipatory Popular Culture is written by Douglas Kellner, a famous sociologist. He is famous as a representative of the so-called “third-generation” critical theorists. During his career, the sociologist wrote many articles and essays which were devoted to the role of television in the...
Topic: Popular Culture
Words: 1219
Pages: 4
The Internet and interactive media have become an integral part of each person’s life. This is why there is no wonder that they have infiltrated into every single sphere of human activity. Since at present advertising is one of the most active spheres of human activities, the use of the...
Topic: Advertising
Words: 503
Pages: 2
How do CRTC and CBC affect Canadian Media and culture? Canadian culture lacks the presence of a truly public broadcasting network and this anthology revolves around contemporary programming and production facilities. Though the Canadian federal government in the form of media bodies like CRTC has attempted to retain Canadian culture...
Topic: Culture
Words: 1806
Pages: 7
We have been raised in world where perception is key. It is the basis by which we judge everything we see, taste, or feel as being real or imagined. Everything we see and hear influences our way of thinking and method of life. Of all the existing influences in our...
Topic: Entertainment & Media
Words: 553
Pages: 2
Introduction In the world of diversity and variety, one of the phenomena which are consistently present in society is fashion. Fashion can refer to many aspects of people’s lives, like what they do, what they eat and so on, but clothing the most visible manifestation of it. Clothing can not...
Topic: Fashion
Words: 2896
Pages: 10
Introduction Journalism is a critical field that plays a positive role in determining events and topics that policymakers and citizens should discuss and guide social or political issues. This paper presents a case study of news coverage of the same issue by a traditional and a new media organization. The...
Topic: Journalism
Words: 859
Pages: 3
Introduction: The Advertisement The “You Inspire Me to Be Better” advertisement appeared first on January 11, 2019, in the Times of India Newspaper (Mumbai Edition) and fascinated readers with its brevity, minimalism, and expressivity. “You Inspire Me to Be Better” promoted the TATA Marathon, which took place on January 20...
Topic: Advertising
Words: 1106
Pages: 4
Introduction Most prominent social network companies such as Facebook, Twitter, YouTube, Instagram, and others are based in the United States. As a result, their core staff and a large portion of their audience are invested heavily in American culture, leading to the emergence of the idea that the firms are...
Topic: Culture
Words: 1108
Pages: 4
Introduction The social and cultural attributes experienced in the United States after the end of the Civil War created a society characterized by inequality and racial segregation. Many African Americans and other minority groups were against the existing levels of racism and injustice. These challenges led to the infamous Civil...
Topic: Civil Rights Movement
Words: 1659
Pages: 6
Briefly describe the content of the poster and organization The poster gives a summarized case study of Apple Inc. in India; it is presented to give the full details of the company’s operation in the country. The poster has made use of both textual and graphic elements to represent the...
Topic: Apple
Words: 1666
Pages: 6
Introduction The evolutionary developments in technological and communication gadgets have brought about a series of changes in the way people around the world communicate today. This has been achieved through the introduction of new tools and applications in these gadgets. The applications have been necessitated by the demands of consumers...
Topic: Social Media
Words: 2155
Pages: 11
The environmental issue has become quite a problem since recently, which has caused a surge of suggestions for improving the state of the Earth and maintaining the balance between nature and nurture. Among the most essential solutions on how to make the world more “organic” and preserve the treasure that...
Topic: Advertising
Words: 305
Pages: 1
Executive summary This is a business report on the advertising at Emirates Group. It entails the Group’s strategies and activities on passenger communication, visual services, and advertising. The report discusses the activities of advertising, which include, budgeting factors based on the ROI and accountability, Information, Communications, Entertainment (ICE), flight Passenger...
Topic: Advertising
Words: 1401
Pages: 6
Introduction The definition of each environmental variation is paramount to the schedules and plans devised to create a successful and sustainable, as well as an all-inclusive event. Essentially, event managers control and identify the shortcomings of such events and pave a way through determining the possible resolutions that can solve...
Topic: Environment
Words: 2227
Pages: 9
Introduction Events of all nature have socioeconomic and environmental implications. The implications underline the need for engaging in environmentally and socially responsible processes for decision-making and integration of such decisions into the events planning, arrangement, and implementation processes (Stone & Millan 2011). The goal is to ensure responsible hosting and...
Topic: Festival
Words: 2287
Pages: 9
Introduction Imaginary worlds created by the movie and game industry are fascinating. Modern technologies allow creating masterpieces of science fiction, fantasy, historical movies, and others as well as real video games that can give much more than movies can. Video games are interactive; they provide a gamer with an opportunity...
Topic: Entertainment & Media
Words: 815
Pages: 3
New Journalism appeared and became very popular in the 1960-1970s. It was seen as something revolutionary as journalists had not employed techniques that came into existence at that period. This approach is characterized by the presence of a significant portion of fiction, an abundance of facts and details, and a...
Topic: Journalism
Words: 1396
Pages: 6
Introduction The global advertising industry is growing rapidly with advertisers adopting new phenomenon in the advertising of either goods or services. Primarily, advertising sought to create awareness of certain products or new services initiated by companies, thus performing an imperative role as a marketing strategy of great competitive advantage. Internationally,...
Topic: Advertising
Words: 1479
Pages: 6
Introduction The advertisement of Dallas Farmer’s market conveys a message that people should purchase healthy food provided by this market rather than fast food. The advertisement uses a recognizable object (French fries pack from McDonald’s) and fills it with a new sense. To reach out to a diverse audience, the...
Topic: Advertising
Words: 1144
Pages: 5
Introduction Technology is making communication easier in today’s world, but at the expense of personal contact. More and more people choose to interact from home in front of a computer screen as this type of communication allows them deal with their own business, stay at home, and talk to people...
Topic: Communication
Words: 869
Pages: 4
Introduction Modern technology has enabled people to communicate effectively and this aspect has revolutionized how they conduct their daily activities. The entertainment industry has benefited from improved technology and television stations have earned public recognition through their programs. Media personalities have advanced their careers and this move has created room...
Topic: Television
Words: 932
Pages: 4
Introduction According to research, the typical person sees between 280 and 310 adverts daily (Zhangboy, 2019). The mass media, mainly advertising in magazines and newspapers, significantly influences people’s everyday lives in today’s society. The most significant destructive impact of the press is that it imposes beauty ideals on society since...
Topic: Entertainment & Media
Words: 1425
Pages: 5
Introduction The United States is mainly a patriarchal culture characterized by male dominance, control, and centeredness. Women are expected to be subservient and play a supportive or submissive role. Some slight changes have recently occurred with many organizations and scholars advocating for gender equity. Commercial media shapes gender perceptions as...
Topic: Entertainment & Media
Words: 306
Pages: 1
Facebook has been one of the most popular social networks worldwide for a long time. Recently, however, Facebook usage trends have been eroding and declining. However, most of the younger generation has recently left this social network. Experts believe that such data shows that Facebook is at the final stage...
Topic: Facebook
Words: 576
Pages: 2
Defining a character or a person as a hero requires them to demonstrate qualities that make them exceptional in their environment. Based on a framework constructed by Joseph Campbell to describe the typical mythological archetype of a mono-myth, it is possible to trace similar tropes in characters from Ancient Greece...
Topic: Entertainment & Media
Words: 319
Pages: 1
Introduction The media is increasingly featuring content full of violence, including intimidation and the use of physical force. Different forms of media, including video games, movies, news, and films, are presently orchestrated to feature actions used to hurt, damage, or kill other people or animals. The presence of such content...
Topic: Media Violence
Words: 333
Pages: 1
It is sad to say that brutality, violence, and death are integral elements of everyday life. That is why mass media are expected to cover these events to inform the public of these occurrences. However, an ethical dilemma emerges when photos of such events are under consideration. Many journalists, editors,...
Topic: Entertainment & Media
Words: 575
Pages: 2
It is essential to understand the nature of linguistic styles applicable to the general audience in order to create an efficient advertisement. The persuasive power of ads stems from the development of rhetorical elements specific to marketing purposes that focus on making customers get interested in a product or service...
Topic: Rhetoric
Words: 566
Pages: 2
Introduction Social media has become an increasingly important component of modern life. In the past decade alone, social media platforms have grown to over a billion users and hundreds of millions of posts per day. The proliferation of these sites has created a new space for freedom of speech and...
Topic: Freedom
Words: 944
Pages: 3
Socialization is crucial for community growth and economic development since it promotes the exchange of ideas and unity. The development of social media platforms has made it easy for individuals to communicate regardless of the distance between them. Although technology has positively influenced socialization, it is associated with negatives such...
Topic: Social Development
Words: 402
Pages: 1
Though a catchy commercial jingle and an eye-catching logo might seem the quintessence of a successful advertisement, there are several other components that contribute to its impact, ad placement being among the key ones. The placement of the advertisement above reinforces its meaning and core message, making the statement all...
Topic: McDonald's
Words: 289
Pages: 1
Classical conditioning is a powerful instrument to make specific associations in the human brain. In marketing and advertising, it is used to create positive associations with a product or service. As a result, people may find purchasing such products more attractive. In the recent advertisement “The New Axe Effect,” classical...
Topic: Entertainment & Media
Words: 346
Pages: 1